The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.
https://the-yaag-project.simplecast.com
episode 57: Christopher Lochhead: Right and wrong reasons for running a B2B marketing podcast
Some interesting tidbits of Christopher Lochhead shared with Yaag and Manish about marketing podcasts: If you are a B2B business and you don't have a podcast - you are insane :) Missionaries and mercenaries - you need to know which one are you! Brands don't define a category, category design makes a brand Is category creation a go-to-market strategy which gets redefined later by analysts and other players in the industry down the lane? And if you love this episode, we recommend you to also check out his brilliant podcast 'Lochhead on Marketing ' and his best-selling books 'Play bigger' and 'Niche down'