The Communicate Influence Podcast

We explore the essential aspects of communications, marketing, and writing. Podcast interviews with thought-leaders look at important influences that shape a PR pro’s or marketer’s work and creativity for the better. Show host Sheelagh Caygill uses her experience as a journalist to ask guests probing questions, often revealing little-known tips and insights. Episodes always offer listeners solutions to common problems and actionable tips. Sometimes the topics we explore will have a less direct impact on our immediate goals, but they still matter. Episodes have delved into communicating with influence, enhancing leadership communications, and the connection between emotive content writing and poetry. Our guests, just like our listeners, are global. As much as possible, we go beyond international borders and engage in issues affecting PRs and marketers around the world. We feature trend updates, such as the growing force of artificial intelligence in communications and marketing, working on climate reality campaigns, and dedicated leadership support for reputation management and a powerful brand presence...


episode 49: Podcasting Industry Predictions for 2021

Despite the pandemic, the podcasting industry had a good year in 2021, with lots of new content, and a record in advertising spend.

Podcasting and radio industry expert James Cridland is today's guest on this episode of The Communicate Influence Podcast. He takes a look at some of the emerging trends already visible in the first few weeks of this new year, and looks at what may lie ahead. 

He foresees a robust year, with more exciting and diverse content on the horizon.  Key areas of focus in this episode:

  • The impact of Amazon's purchase of Wondery 
  • Amazon will make more acquisitions in 2021
  • Spotify's growth, and competitor attempts to keep pace
  • Why privacy will be a growing issue in the coming year
  • Podcast advertising revenue's continued growth
  • Growth of other revenue streams, such as pod merch
  • The types of shows people will probably want to listen to in coming months
  • QR codes have had a resurgence in that they are a simple way of letting people subscribe to a podcast show
  • Why podcasts that are no longer updated aren't a concern. Known as 'podfade', this can be due to the fact that it's a limited series.

Be sure to check out James' newsletter/podcast Podnews, and his new podcast show , hosted by James and Sam Sethi.

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 2021-01-12  31m