Ride On! by Micromobility Industries

Micromobility Industries first defined and now curates the future of urban transport that comes from new electric, small vehicles. The Micromobility Podcast was started by Oliver Bruce (Principal at Blackbird Ventures) and Horace Dediu both of whom periodically do new episodes. Ride On! is a weekly show by James Gross (CEO, Micromobility Industries/Ride Review) along with other guests that will co-host like Oliver Bruce. The focus of the show is how understanding how small electric vehicles are changing the way we move. Most interviews are with pioneers and CEOs in the Micormobility Industry

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104: Apple C(ar)mputer - why Apple should be thinking micromobility, not automobility


On this episode, Horace joins Oliver on the show to talk about what an entry by Apple into the mobility market would look like, and why a car is perhaps the wrong form factor to be looking at. They talk through the growth prospects for micromobility, and why Apple’s entry into the market would be a meaningful contribution to the world of mobility. This is on the back of Horace’s post ‘Apple Computer’ published on the Micromobility Industries blog recently. Check it out here: https://micromobility.io/blog/2021/1/11/apple-computer Specifically they dig into: - The parts of the upcoming Micromobility World conference that Horace is most excited about - The size of the car market vs the micromobility market as it currently stands - Where the margins lie - Why Apple has typically entered into industries that are still ‘embryonic’ - What a meaningful contribution could look like and what technologies would materially affect the user experience - The constraints of infrastructure on useability and the ‘feel’ of a vehicle - How computation becomes more personal over time, and why that will apply to vehicles too - The revisit Microsoft’s decision in the 90’s to get into the lounge, and why that was the wrong question. - Horace coins the term ‘smartphone-y’ Thanks again to the sponsors of this episode, Christensen Group. Christensen Group, a lead player in the micromobility insurance category. As the micromobility space continues to grow around the world with a diverse spectrum of business models, Christensen Group continues to be a leader in the space servicing: e-scooter, moped, motorcycle, e-bike sharing operations along with: subscription & private based programs,  manufacturers, AI technology providers and more. They will have a virtual booth at this year’s Micromobility World event on January 27-29.  They invite you to stop by and have a chat with them about safety, fundraising, regulatory requirements, and trends in the risk and insurance marketplace, or whatever else is on your mind. They’re also going to have folks from Zagster, ZipCar, Ford Mobility, and others dropping by their booth to discuss litigation trends, regulatory missteps, fundraising and start-up strategies, and more.


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 January 24, 2021  58m