The Yaag Project

The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.

https://the-yaag-project.simplecast.com

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episode 59: Unlimited graphic design and bootstrapping the business model : Johnathan Grzybowski


It's very rare in the world of B2B marketing and sales, to think of graphic design as a key contributor to business. Johnathan Gryzbowksi, the co-founder of Penji, the guy who created the concept of unlimited graphic design, joins Yaag and Manish to share: ---> how graphic design is not limited to being the aesthetic face of businesses— the deeper, business-critical importance does it carries ---> learnings from their bootstrapping of the business model ---> recognizing the racial discrimination around him and making sure that people at Penji get opportunities based on their skills, and business acumen (which helped him build an amazing talent ppl around the world) ---> what he looks for in a designer, and much more...


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 January 25, 2021  40m