Podland News

The last word in podcasting news... every Thursday in Podland, James Cridland from Podnews in Australia and Sam Sethi, from Sam Talks Technology in the UK, join forces to review and analyse some of the weeks top podcasting news from around the world. They also interview some of the biggest names making the news. This podcast is sponsored by Buzzsprout and Riverside FM.

https://www.podland.news

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episode 7: Clubcasting, TwitterSpaces, Dynamic Content Insertion and Interviews with, Buzzsprout, Adelicious.FM and BBC World Service. [transcript]


James and Sam talk about the possibility of using Clubhouse to conduct interviews with a live audience and record the room to use later for podcasting.  Could "Clubcasting" be the future of podcasting?

Sam talks with Wayne Cheong from PodFest Asia in Clubhouse, to workout how to record a room. (please note: recording a room without the participant's knowledge is against the TOS and could get you banned.)

James and Sam also talk about the forthcoming Twitterspaces and which platform would be better for podcasters? 

James talks with Buzzsprout's Kevin Finn about the launch of their new Dynamic Content Insertion tool now available to all Buzzsprout customers.

James and Sam talk about when Apple+ might launch for exclusive podcast content and will they turn on micropayments for podcasting? Amazon and Google could follow suit but how could Spotify respond?

James talks with Jon Manel from BBC World Service and Paula Rogo, co-founder, Africa Podfest, about the launch of the BBC World Service International Podcast competition

Sam talks to  Adelicous.fm co-founder's Pascal Hughes and  David McGuire about the launch of their bespoke advertising service for podcasters. 

  •  Stories and all related links mentioned in this podcast where taken from Podnews.net 

Buzzsprout
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 2021-01-14  41m
 
 
00:00  James
Welcome to Podland Podland is
00:00
sponsored by Buzzsprout the easiest
00:03
way to host, promote and track
00:03
your Podcast there@buzzsprout.com.
00:07
It's Thursday, January the 14th, 2021.
00:10
I'm James Cridland the editor
00:10
of pod news here in Australia.
00:13
Hello?
00:14
I'm Sam
00:14  Sam
Sethi the editor of Sam
00:14
Talks Technology here in the UK
00:18  Kevin
and I'm Kevin Finn from Buzzsprout
00:18
and later I'll be talking about
00:20  Pascal
dynamic content.
00:21
I'm Pasco Hughes and I'll be on later
00:21
talking about our new Podcast advertising
00:26  BBC
platform and I'm Paula Rogo
00:28  Paula
and later we'll be talking
00:28
about the BBC world service
00:31
international Podcast competition.
00:34  James
Podland is a weekly podcast
00:34
where Sam and I delve deeper
00:37
into the week's podcasting news,
00:37
which I cover daily@podnews.net.
00:40
Please get involved.
00:42
You can send us a voice message
00:42
to questions at Podland dot news,
00:46
or you can tweet us Podland news.
00:48
We'd love to hear from,
00:49  Sam
so this week we're going to be
00:49
talking about dynamic content first?
00:53
We want to loop back onto a story
00:53
we had in last week's Podland.
00:56
We had an interview with Rob Greenlee
00:56
about the Podcast Academy and some
01:00
of the announcements that were made,
01:00
James, what's been happening since?
01:04  James
Yes.
01:04
Lots of change.
01:06
At the Podcast Academy.
01:07
First, they announced three new members
01:07
of the board, Quinton Brahmbhatt,
01:11
who is the boss of Amazon podcasts.
01:14
And you always know when somebody is
01:14
big, when they are allowed to talk to
01:17
the press as contain is so great to see
01:17
him on the board of the Podcast Academy.
01:22
Also Amy S Choi, who does a podcast.
01:25
And does it, lots of other things
01:25
around the mash-up Americans, she's
01:29
a Korean American and DeRay McKesson,
01:29
who is a civil rights activist
01:34
and a host of pod save the people.
01:37
They've also announced the
01:37
new executive committee.
01:40
You remember that Rob said last week,
01:40
the committee gets reelected every
01:42
year, while they've elected Donald.
01:44
Albright from Tenderfoot TV as the
01:44
chairperson for 2021 spoke medias,
01:50
Alia tavakoli and his secretary.
01:52
And your groomsmen from NPR is treasurer.
01:54
She spoke to next radio
01:54
once, and she's very nice.
01:58
And Christy Mirabelle from Sony music
01:58
entertainment becomes vice chairperson.
02:03
And if it wasn't clear, Rob is
02:03
still obviously part of the bores,
02:06
just not the chairperson anymore.
02:08  Sam
Some big hits and names on there.
02:09
At least now.
02:10
They announced when the Ambien.
02:12  James
Yeah.
02:12
So the MBS have been announced
02:12
for Saturday, March the 28th.
02:15
That's the big Podcast awards
02:15
ceremony that they're doing.
02:19
They start at eight o'clock, New
02:19
York, time to eight in the evening.
02:22
That's one in the morning for you,
02:22
but it's 10 in the morning for me.
02:25
I win.
02:26
And there'll be, if
02:26
anybody to watch as well,
02:29  Sam
I'm not staying up for the mug.
02:30
I'm not winning anything.
02:31
So it's okay.
02:32
You might, I won't,
02:33  James
I would doubt that very seriously.
02:35
Now, first up James, first
02:35
story of the week club house.
02:38
Have you played with it
02:39
yet?
02:39
Have played with clubhouse?
02:41
It's really good.
02:42
All of the events that I want to take
02:42
part in there at three o'clock in the
02:44
morning for me talking about time zones.
02:47
So yeah.
02:48
Have you played
02:48  Sam
with it?
02:49
I used clubhouse, I went on to one
02:49
of the rooms and there was a great.
02:54
Talk, somebody in
02:54
Australia, actually, James.
02:56
So she was running a session, but all
02:56
she kept doing was saying, add, I'll be
03:01
tweeting about this on my Twitter account.
03:03
And I Put my hand up and I went into
03:03
the room and I said hang on a minute.
03:06
I reckon Twitter.
03:07
spaces when it comes out will actually
03:07
be a better option because you're then in
03:11
one platform, I said that I didn't think
03:11
clubhouse is a longterm viable option.
03:15
But given that I did
03:15
want to try something.
03:18
And this week, a friend of mine, Wayne,
03:18
who runs Podcast Asia, we decided that
03:23
it might be a good way for us to see
03:23
if we can record a clubhouse, room.
03:28
So we actually did it this week
03:28
and we've called it club casting.
03:32
But have a listen to
03:32
what me and Wayne did.
03:34
Hey, I'm joined here by Wayne,
03:34
the founder of pod Fest,
03:38
Aisha we're hearing clubhouse.
03:40
We are trying an experiment,
03:40
which is we're using our road.
03:44
Podcast the mixes to try and
03:44
record this conversation.
03:48
Why are we doing this way?
03:49
I think
03:50  Wayne
this is not just to
03:50
execute a proof of concept.
03:53
It's basically just to try
03:53
things out to experiment.
03:57
And if you never try something new,
03:57
you would never guess, or even know
04:03
exactly 100% that you will work out.
04:05
So why we're doing this?
04:07
I think it's because a day ago we
04:07
had a short conversation on clubhouse
04:12
instead of other apps like zoom,
04:12
or even like other live virtual
04:16
streaming platforms, like stream yard.
04:18
We chose club house because
04:18
we are already on it.
04:21
And.
04:21
I think so far, we had great
04:21
experiences and stories to share
04:25
about our clubhouse experience.
04:27
So we thought why not?
04:28
Let's do a Podcast room together.
04:30  Sam
The goal of what I want to
04:30
achieve here today though, is to work
04:34
out whether it's possible to record a
04:34
clubhouse conversation, because if it is.
04:39
Then, what you've got is the
04:39
ability for Podcast and us to create
04:43
live podcasting with an audience.
04:44
And that I think is the key part of what
04:44
we're trying to achieve, because you
04:48
could use stream yard or zoom and just
04:48
have a conversation, but now you can
04:52
invite an audience to that conversation.
04:55
They can then join in if they
04:55
want to ask a question and there's
04:58
nothing because we can record it.
05:01
That stops us then.
05:02
Taking that recording, putting it onto our
05:02
bus sprout or wherever we want to put it
05:06
and pushing it out as a normal Podcast.
05:07
But I think club castings, we call it that
05:07
may be the way forward, because I think
05:13
that's, what's missing in podcasting.
05:14
Is that live interactivity of an audience.
05:17
Exactly.
05:18  Wayne
One of a scent.
05:19
And I think that the
05:19
two terms that you just
05:21  Sam
come up, clip
05:21
costing the pot housing.
05:23
Yeah.
05:23
The first one is better podcasting.
05:26
I love it.
05:27
I was on, on call in clubhouse and they
05:27
are talking about bringing back recording
05:32
to clubhouse officially as a feature.
05:35
So I experiment the other day
05:35
with just using my iPhone.
05:38
I set the iPhone recorder in the
05:38
background, the screen recorder,
05:41
and then I went into clubhouse and
05:41
they instantly to take to that,
05:44
I was recording a conversation.
05:46
They said it's against the
05:46
terms of service to record.
05:49
When the listener and also the
05:49
speaker doesn't know you're recording.
05:54
If you actually tell them that you're
05:54
recording and we're pretty lax about
05:57
it, because they said originally
05:57
that's what clubhouse was there to do.
06:01
It was going to be a Podcast recording
06:01
app, but they've decided to put
06:05
the recording part away, build an
06:05
audience, and then bring that in and
06:09
maybe a pro feature or bring that
06:09
in as a new feature going forward.
06:13
I think if
06:14  Wayne
they allowed us in a very.
06:16
Open way if they actually promote it as
06:16
a feature or courses will be flocking
06:21
into a clubhouse for the very reason
06:21
that it's so easy to set things up,
06:25
it's like a, Oh, you needs an iPhone.
06:27
Yeah.
06:28
And all you need, you've done.
06:29
If you don't have an audience for
06:29
the amateurs that are beginners.
06:32
It's even easier to start.
06:34
So I think it's a thought Sam,
06:36  Sam
which is why we're
06:36  James
trying it.
06:37
So a recording from plump house,
06:37
if clubhouse are listening, then my
06:41
colleague's name here is Donald Trump.
06:43
That's spelled T R U M P.
06:46
how did you record that then?
06:47
Donald?
06:48  Sam
Thank you.
06:48
It's not fake news.
06:49
The way we did it was we got.
06:52
Our road Podcast of might mixes
06:52
and Wayne hardwired hairs to
06:57
his iPad and he used a pod mic.
07:00
Now that enabled him to be able to record
07:00
it locally to the Podcast and mixer.
07:05
And he captured both
07:05
sides of the conversation.
07:07
You'll hear in that recording
07:07
that Wayne's voice is very clear.
07:11
Mine wasn't a mine wasn't because I was
07:11
using a Bluetooth connection to my road.
07:16
Podcast to mine and sadly.
07:18
It was not crystal clear.
07:20
My pod, Mike didn't work there for, and
07:20
it was just going through my AirPods, but
07:24
the point was we could actually do it.
07:27
So I do think there is something
07:27
in this that I think podcasters
07:31
will find it quite attractive.
07:33
Not all Podcast need to be live and
07:33
have an audience, but some people
07:37
like that concept and the idea of
07:37
having an audience who can come
07:41
and listen to the live recording.
07:43
I think this is going
07:43
to be a game changer.
07:45
Maybe clubhouse, let it happen
07:45
at clubhouse have said that they
07:50
did have a feature for recording
07:50
in an early version of clubhouse.
07:53
But they've taken it out and
07:53
talking to them in a clubhouse
07:56
room, actually, they said they will
07:56
be bringing you that back soon.
07:59
So watch this space.
08:00  James
Okay.
08:01
That, that, should be interesting.
08:02
Maybe they might both add
08:02
recording and also add an RSS feed.
08:06
And then you've basically got automatic
08:06
built in podcasting in there as well.
08:10  Sam
See where the club casting
08:10
takes off or Twitter spaces.
08:14
Do you know quickly when Twitter
08:14
spaces might be available?
08:17
No idea.
08:18
Clubhouse.
08:18
You've got a window of opportunity.
08:20
I wonder if you're going
08:21  James
to take it.
08:21
Yeah, you've got a window of opportunity.
08:23
If you have a toy phone, if you
08:23
have a real Android phone, of
08:26
course, then no clubhouse for you.
08:28
You're not in the club.
08:29
Something that works on both
08:29
though is Buzzsprout they
08:32
launched something didn't they?
08:34
Yes,
08:34  Sam
Buzzsprout have launched
08:34
dynamic content, which they say
08:37
is a free way for everyone who
08:37
uses Buzzsprout to add content.
08:42
Either side of your Podcast.
08:43  James
I asked one of the
08:43
co-founders of Buzzsprout Kevin Finn.
08:47
What dynamic content was?
08:49  Kevin
I think the simplest way to
08:49
talk about dynamic content is it's
08:51
the ability for you to add audio
08:51
content at the beginning, or end of
08:56
any podcast episode in your entire
08:56
catalog very quickly and easily.
09:01
So the use cases that we give for it is
09:01
there's the obvious one that comes to mind
09:05
right away is sponsorships or affiliate,
09:05
marketing opportunities, things like
09:09
that, but we've built the tools so that
09:09
you can use it for things well, beyond
09:13
that, like the ability to just give timely
09:13
messages to your audience, regardless
09:17
of where they jump into your podcast.
09:20
So we've have lots of podcasters.
09:21
Who've been podcasting for years
09:21
and have hundreds of episodes, but.
09:25
They might just be doing a,
09:25
a virtual event next week.
09:28
And they want to let everybody
09:28
know who listens to their podcast.
09:30
Whether you start with episode one, or
09:30
you start with episode 246, that they're
09:35
doing this virtual event next week
09:35
and they want to invite you to attend.
09:38
And so now with these tools that allows
09:38
you to record a short message and very
09:42
easily drop it into your entire catalog.
09:44
And then once that event has
09:44
happened, click another button and we.
09:47
Seamlessly, take it out of all your
09:49  James
episodes.
09:49
That's very cool.
09:50
So as soon as your sponsor stops
09:50
paying and moves on, then you can just
09:54
get rid of the sponsor credits from
09:54
all of the shows that you've done.
09:58  Kevin
Yes.
09:59
It's very interesting in the sponsorship
09:59
world, because it allows you to not only
10:03
sell sponsorships based on the volume
10:03
of downloads that your current episodes
10:07
are doing, but you can also look at
10:07
the volume for your entire podcast.
10:10
Yeah.
10:10
Maybe 80 or 90% of your downloads
10:10
every month come from the episodes that
10:14
you're releasing that month, but you've
10:14
got another 10 or 20% of downloads
10:17
that come from your back catalog.
10:18
And now you can include those
10:18
in the sponsorship as well, and
10:22
potentially get a higher fee.
10:23  James
Now you're deliberately calling
10:23
this dynamic content insertion,
10:26
not dynamic advertising, insertion.
10:28
What's the thinking there.
10:30
We choose
10:30  Kevin
something different because
10:30
we're doing something different.
10:32
We're not doing targeting,
10:32
we're not doing tracking.
10:35
We're not doing audience
10:35
profiling or any of that stuff.
10:38
All we're doing is we're bringing
10:38
a very powerful and useful tool and
10:42
we're trying our best to make it
10:42
available to what we would call the
10:46
everyday Podcast or, and it's 98%
10:46
of the podcasting world, there are.
10:50
Top tier Podcast that have very
10:50
different needs and get millions and
10:54
millions of downloads every month.
10:55
That's not the audience that we
10:55
built this tool for the audience.
10:58
So we built this tool for, it could
10:58
be anybody who's just starting
11:00
a podcast to somebody who's
11:00
been podcasting for a long time.
11:03
You could be a professional
11:03
Podcast and use these tools.
11:05
Yeah.
11:06
But we thought there's a lot of value
11:06
in providing a dynamic content tool that
11:09
allows you to insert content in your
11:09
entire back catalog and make it very
11:13
easy for you to apply that same dynamic
11:13
content to new episodes that you upload
11:16
without having to be on a pro-level
11:16
plan or have to have a master's degree
11:21
in audio engineering tools or fiddle
11:21
with all these different settings.
11:24
So we wanted to make it.
11:25
Very simple to use, very easy for
11:25
anybody to jump in and apply dynamic
11:29
content to their entire back catalog,
11:29
regardless of whether it's just something
11:33
that they do as a hobby for one or two
11:33
hours a week, or it's something that
11:36
they do spend, 30 or 40 hours more
11:36
time doing, it could be a useful tool
11:40  James
for them.
11:40
And you mentioned it.
11:41
Yeah.
11:41
That you don't need to have an
11:41
expensive account for it.
11:44
What's the cost of using it?
11:46
It's
11:46  Kevin
included with all of our plans.
11:47
We do give everyone 90 days to figure
11:47
out if podcasting is right for them
11:51
without having to pay us a diamond.
11:52
And then if they do decide that podcasting
11:52
is fun, they want to continue with it.
11:55
Then you upgrade to one of our pay
11:55
plans, which start at $12 and go up
11:59
from there, depending on your needs.
12:00
All our plans are limited based on.
12:02
How much content you want
12:02
to upload every month.
12:04
So the $12 plan gives you three hours
12:04
and we have an $18 plan that gives
12:08
you six hours and up from there.
12:10
So it's very affordable.
12:11
And these dynamic content
12:11
tools are included with all of
12:13
those plans that no additional.
12:14
So
12:14  James
keep your Podcast
12:14
short is my thing.
12:16
Do you have any examples of how
12:16
Buzzsprout Podcast is using it already?
12:19
A couple of examples,
12:20  Kevin
come to mind.
12:21
One, they are planning on
12:21
using this because they're
12:23
gonna rebrand their Podcast.
12:24
They're going to change
12:24
the title of their podcast.
12:26
And they were trying to figure out how
12:26
they should let their audience know.
12:30
And so we suggested these dynamic
12:30
content tools are perfect for that
12:32
because they had hundreds of episodes
12:32
and now they want to change the name
12:35
and they didn't want everyone to
12:35
open up their podcast app one day.
12:37
And all of a sudden the podcasts
12:37
that they know and love isn't up
12:40
there, alphabetically listed anymore.
12:42
It's now moved to a different
12:42
place than their list.
12:44
So use the dynamic content tools
12:44
to go ahead and put a short message
12:47
at the beginning of all your
12:47
episodes very easily and quickly.
12:50
And let everyone know that, Hey, two
12:50
weeks from now, we're actually going
12:53
to change the name of this podcast.
12:54
So when you open up your app, we're
12:54
not here alphabetically anymore.
12:56
Now we're here.
12:57
That was a use case.
12:58
That was just out of nowhere that
12:58
we're like, Oh, that's a fantastic use.
13:01
We didn't see that coming.
13:02
We also have a lot of people who
13:02
do affiliate marketing affiliate
13:05
marketing is a great way for podcasters
13:05
who are just starting out to take
13:09
more of the risk on their side.
13:11
Instead of trying to set up a sponsor
13:11
who the sponsor is taking the risk
13:14
with you, if you have a new show.
13:16
And so affiliate marketing is a fantastic
13:16
way for you to test different products
13:19
and figure out what is resonating
13:19
or aligning with your audience.
13:22
Whether it be a Casper mattress
13:22
or a, a piece of tech equipment,
13:26
you can go ahead and try that out
13:26
and you can try it in your entire
13:28
back catalog of episodes and see.
13:30
Very easily.
13:31
Oh, look, I sold a bunch of, mattresses,
13:31
but I didn't sell any tech gear,
13:34
so maybe I should look for more
13:34
affiliates in the mattress category.
13:38  James
What else can we expect
13:38
from Buzzsprout in 2021?
13:41
It's a new year.
13:42
It's going to be a,
13:42
hopefully a changed year.
13:45
What have you got in the works?
13:46  Kevin
Oh, we are just going to do our
13:46
best to continue to provide professional
13:50
level podcasting tools and make them
13:50
available to professional podcasters
13:54
everywhere and professionals alike.
13:55
But we feel like the underserved audience,
13:55
especially when it comes to advanced
13:59
podcasting tools, are all these people who
13:59
are jumping into the Podcast ecosystem and
14:04
loving the space and seeing all the great
14:04
opportunities it has, but saying, but
14:07
I don't want to spend a hundred dollars
14:07
or I don't want to spend $200 a month
14:10
to get access to these advanced tools.
14:11
That is.
14:12
One of the challenges that we've taken
14:12
on at post sprout is how can we provide
14:15
the best technology at a very affordable
14:15
and approach approachable price point.
14:20
And it's not just price.
14:21
It's also making the
14:21
interface super easy to use.
14:23
Like you shouldn't have to have
14:23
hours of training or, get on the
14:26
phone and walk through support.
14:29
All the support process and
14:29
everything that goes along with,
14:31
steep learning curve software.
14:32
And so that's where we're investing
14:32
heavily is the best technology that
14:36
we can provide people on making it
14:36
as simple and as affordable as well
14:39  James
possible.
14:40
Kevin, thanks so much for your time.
14:41
I appreciate it as always a pleasure.
14:42
Thank you, James.
14:43  Sam
I think adding that to all
14:43
episodes of your podcast, in fact,
14:47
with my own other podcasts that I'm
14:47
going to try, that I think is actually
14:51
a great way of trying to yeah.
14:53
Monetize it.
14:54
Yeah.
14:54
I think it's a good
14:55
plan.
14:55
What else has been going on a
14:55
venture capitalist loop ventures floats
14:59
the idea that Apple should launch.
15:00
Podcast plus a set of exclusive
15:00
Podcast available to anyone with an
15:05
Apple one or Apple music subscription.
15:07
James, what's the story.
15:09  James
So this is a venture capitalist
15:09
company or venture capital company.
15:13
Who's busy giving Apple some hints for the
15:13
future because Apple obviously needs it.
15:18
And one of their ideas was that Apple
15:18
should do some premium podcasts because
15:23
somehow it'll help them fend off Spotify.
15:26
Not so sure about that.
15:28
But one thing that I did notice from
15:28
this is essentially that there's
15:34
no reason why Apple shouldn't be.
15:37
Charging for shows if Podcast
15:37
has want to charge for them.
15:42
At the moment we have a reliance on ad
15:42
revenue, Apple should allow podcasters
15:47
to set a price for their own shows.
15:49
If they want to, if that's something
15:49
that Podcast is, wants to end up doing,
15:53  Sam
I can't understand because
15:53
both Apple and Amazon have a
15:56
micropayment system built in Apple.
15:59
Obviously when you buy apps can
15:59
even do the 74 75 P or one pound.
16:03
Purchase a small apps.
16:04
They know how to do it.
16:05
Both ways, both taking money from
16:05
listeners and also distributing
16:10
money back to Podcast is because
16:10
they do it with app developers.
16:13
So I'm hoping that they would do this.
16:15
The one thing I would say though, is
16:15
if Apple did turn this on and you did
16:20
set a price, not, everyone's going
16:20
to be able to set a price and get an
16:23
audience because not everyone Podcast.
16:25
Has that size of audience, but there
16:25
are lots of people who do Podcast index
16:30
have an extension tag called lock.
16:33
I would really want to use that and hope
16:33
Apple was supported because there would
16:37
be no use Apple having done this, where
16:37
they've enabled payment for podcasting.
16:43
If you could then get it free on
16:43
Spotify or any other podcast, hosts
16:46
two links to the Apple directory.
16:49  James
Yeah, I think whenever you start
16:49
talking about money, as anchor has
16:53
found, then some people will try and
16:53
take advantage and to be fair, Spreaker
16:58
has also found that in the past as well.
17:00
There are only really three companies
17:00
that have the capability of.
17:04
Paying out tiny amounts of money or
17:04
relatively small amounts of money to
17:08
people Amazon, Apple, and Google who all
17:08
have, app stores and things like that.
17:14
There's certainly something there which
17:14
is actually going to be quite difficult
17:17
for anybody else to actually do this.
17:18
Yeah.
17:19
Interesting stuff.
17:20
Wonder
17:20  Sam
what Spotify would do if Apple turned
17:22  James
that on?
17:23
I guess Spotify can't really.
17:25
Charge per individual show.
17:28
So yes, it would be really interesting
17:28
to see what Spotify would end up
17:33
doing Spotify, reason of being
17:33
there is that currently they are
17:36
pulling people in with shows that
17:36
you can listen to on a free Spotify.
17:42
Account would Spotify put some
17:42
of the most successful shows
17:46
that they have behind a paywall?
17:47
I don't know, but at the moment,
17:47
the only paywall that they have
17:50
is a monthly nine 99 service.
17:54
So it would be interesting to see
17:54
how they would fight back then.
17:58  Sam
Wonder if they'd have to go
17:58
on an acquisition trail again?
18:00
One of my favorite companies
18:00
is called de script.
18:03
And it's how I edit my podcast,
18:03
the D script company this week
18:07
raise 30 million in funding.
18:09
So congratulations to Jay and to Andrew
18:12  James
Yeah, $30 million is
18:12
not bad in a funding round.
18:16
So de script recently have added a
18:16
video editing to their audio editing
18:21
service, and it's just editing as if it
18:21
was a word document, which is very cool.
18:25
And there's actually been quite a
18:25
few funding rounds announced recently,
18:28
backtracks announced 1.6 million.
18:30
They are a analytics and
18:30
advertising platform.
18:34
And well done to Cole at pod chaser
18:34
for a $4 million funding round, which
18:40
they've just announced as well where
18:40
it should enable it to expand its
18:43
work, both enriching Podcast data,
18:43
but also doing some interesting things
18:48
in terms of putting advertisers in
18:48
contact with good Podcast is excellent.
18:53  Sam
The BBC this week
18:53
launched the BBC world service
18:56
international Podcast competition.
18:58
James.
18:59
Tell me more.
18:59  James
So the BBC world service is the
18:59
international radio station for the BBC.
19:05
So not very many people tune into
19:05
it in the UK about million actually.
19:08
But they do lots of things across the
19:08
world and they're particularly strong in.
19:14
Africa.
19:15
And this is where the international
19:15
Podcast competition is for.
19:18
I got Paula Rogo one of the judges
19:18
for the competition and John Manel.
19:23
Who's the Podcast commissioning
19:23
editor for the BBC world service.
19:26
And I asked John about the competence.
19:29
It's
19:29  BBC
something I've really
19:29
wants to do for a while now.
19:32
I wanted the BBC world service to have
19:32
a scheme that gave new talents, a unique
19:36
and important opportunity in podcasting.
19:39
And that's what this is all about.
19:40
So I'm so pleased.
19:42
We've got this up and running.
19:43
It's the BBC world service
19:43
international Podcast competition.
19:47
It's brand new in this first year.
19:49
You can enter if you're in Kenya,
19:49
Nigeria, and South Africa and
19:53
not already a professional.
19:54
In broadcast media or have a
19:54
credit on a commercial Podcast.
19:58
So if you're in one of those
19:58
three countries, and it has an
20:02
idea for a Podcast in English,
20:02
which will appeal to listeners in
20:06
Africa and throughout the world.
20:08
And in particular to women, then
20:08
get ready to write down the details
20:12
of how two ends up because the
20:12
prize is what I think is amazing.
20:16
We will team the winner up
20:16
with a BBC production unit.
20:19
You will get to make your Podcast
20:19
with their help learning from them.
20:23
And with all the support of the BBC
20:23
world service, it will be launched as
20:27
a BBC world service Podcast hopefully
20:29  James
sometime this year.
20:30
That's fantastic.
20:31
And why those three countries?
20:33
It's
20:33  BBC
an exciting time for podcasting in
20:33
Africa, the BBC world service launched
20:38
the comb last year, our weekly podcast.
20:40
We're about to launch Africa daily,
20:40
which is going out Monday to Friday.
20:45
Those are the three countries
20:45
where we tend to have our
20:47
biggest Podcast downloads.
20:49  James
In Africa.
20:50
So one of the judges is Paula Rogo.
20:53
What are you looking for as a
20:53
judge for the BBC world service
20:57
international Podcast competition.
20:59
I'm
20:59  Paula
looking for as a judge, as
20:59
the BBC has set out a great list of
21:03
criteria that they're looking for.
21:05
From podcasters who are entering the
21:05
competition, including suitability
21:10
to work as a Podcast resonance for
21:10
international audiences and resonance
21:15
for women is just one of the criteria
21:15
that the BBC has for good reason,
21:20
because this will be a BBC production.
21:23
If you win right.
21:24
But for me also, as a judge, I'm also
21:24
looking for that uniqueness, that
21:28
magic, that one tends to feel when
21:28
something is working with a Podcast.
21:34
So it's an opportunity to also be
21:34
creative, try new things, try new ideas.
21:39
I think that's what the
21:39
BBC is also going for it.
21:41
And.
21:42
Putting together a competition like this.
21:44
So go there with your creativity
21:44
and bring the magic into your,
21:48  James
Entry.
21:49
You're no spring chicken to podcasting
21:49
either in Kenya or in Africa as a whole.
21:55
You're involved with a ton of different
21:55
things in terms of podcasting, aren't you?
21:59
Yes,
22:00  Paula
I am.
22:00
I said I've never really committed
22:00
to seeing podcasting grow on the
22:03
continent because I really think
22:03
once it takes off, because it hasn't.
22:07
Fully taken off just yet, but once
22:07
it does, I think Africa will be
22:12
one of the places that you can't
22:12
miss when it comes to podcasting.
22:16
We are a continent of oral storytelling.
22:21
We tell stories to each other
22:21
verbally and radio is King here.
22:26
There's a reason to BBC world service
22:26
is a huge component in Africa.
22:30
And that's just because we.
22:32
Love audio storytelling.
22:34
And I think Podcast fit into
22:34
that really, really well.
22:38
So it's no surprise that
22:38
it's taking off here in
22:41  James
Africa.
22:41
Yeah, I've done a few pieces of work for
22:41
the BBC world service in Ghana, and I'm
22:46
always amazed at how many people listen.
22:49
To the radio, how many
22:49
people enjoy great audio?
22:54
However it gets to them in Africa.
22:57
It's a fascinating thing, John, where
22:57
do people go to enter this company?
23:02
Yes, this
23:03  BBC
is the all important information.
23:04
The deadline.
23:05
Is Friday the 22nd of
23:05
January, 2021 at 1300 GMT.
23:12
It's easy to enter.
23:13
You just need to write a few words.
23:15
We asked for two minutes of audio as
23:15
well, but all the details of that,
23:19
the full terms and conditions and all
23:19
of that can be found on our website.
23:23
That's even an email address
23:23
if you have any questions.
23:26
So it's BBC world service.com/
23:26
Podcast competition.
23:32
That's BBC world service.
23:34
Dot com slash Podcast competition.
23:37
And you need to be 18 or over,
23:37
not a professional in Brooklyn
23:41
arts media, or have a credit on a
23:41
commercial Podcast and you need to
23:45
be in one of those three countries,
23:45
Kenya, Nigeria, and South Africa.
23:50
And I love that phrase that
23:50
Paula just used about magic.
23:54
That's what we're looking for.
23:55
It's difficult to define.
23:57
I think we just want to be surprised.
24:00
The only thing we aren't looking
24:00
for is a scripted comedy or drama.
24:04
But apart from that, it could be anything.
24:06
The lovely thing about being judges
24:06
for this is that Paula and I have, and
24:11
the others have no idea what to expect.
24:13
We have no idea what
24:14  James
people are going to come up with.
24:15
So you're starting with these
24:15
three countries for this year, but
24:19
you've deliberately not called it
24:19
the African international Podcast
24:23
competition or anything else.
24:25
Are you looking at expanding
24:25
this perhaps for next year?
24:29
Yeah, I
24:29  BBC
mean, I'm really pleased.
24:31
We're doing this for Kenya, Nigeria,
24:31
and South Africa for this year.
24:35
It made sense.
24:36
Because it is a really exciting
24:36
time throughout Africa and in
24:40
those particular countries.
24:41
And that is, as I say, where we tend
24:41
to have our biggest downloads in Africa
24:46
for our BBC world service Podcast and
24:46
it's important to get the competition
24:50
established and to ensure we can manage
24:50
all the entries we expect to receive.
24:54
So it made sense to focus.
24:56
On three countries for year one,
24:56
but it was, I hope it's successful.
25:00
I hope we can invite
25:00
entries from other countries
25:03  James
in future years.
25:04
And Paula, just one last question for you.
25:06
It's Africa, Podcast day on the 12th
25:06
of February, which is very exciting.
25:12
There's the Africa pod Fest
25:12
happening then as well.
25:16
Isn't there.
25:17  Paula
Yes.
25:17
The Africa Podcast day is this annual
25:17
celebration of African Podcast.
25:23
This will be the second year that is
25:23
happening and Africa Podcast, we'll
25:27
be putting together a virtual event.
25:30
We, our first year was supposed
25:30
to be in 2020, but COVID sadly
25:35
had us canceling the event.
25:38
So we're putting together
25:38
something a little smaller that
25:40
will be taking place on Africa.
25:42
Podcast.
25:43
Day as well.
25:44
And you can go get details on that
25:44
Africa Podcast festival dot com and
25:49
it's really a chance to celebrate
25:49
what's going on here on the continent.
25:53
I think 2020 was a huge
25:53
year for African Podcast.
25:57
I think COVID had a big part to do with
25:57
that, and we just get to come together,
26:02
celebrate each other, acknowledge each
26:02
other, and really put forth what could
26:06
be a great year for podcasting on the
26:09  James
continent.
26:09
Paula and John, thank you so much.
26:12
Thank you.
26:12
Thanks.
26:13
Thanks for having us.
26:13
Thank
26:14  Sam
you.
26:14
In other news Todd Cochrane of get new
26:14
central stay released is 1500th episode.
26:21
That's
26:21  James
amazing.
26:22
Yeah, it is amazing 1,500 episodes,
26:22
Todd of course, CEO of blueberry, which
26:27
has a big podcasting host and yep.
26:30
One of the things that he said to me when
26:30
I was reporting, this is how important
26:35
it is that actually, he's the CEO of a
26:35
big Podcast and company is one of the
26:39
big old guard Podcast in companies.
26:41
And he says that the only way to stay
26:41
abreast of what's happening in the
26:45
Podcast world and actually really
26:45
understand the struggles that Podcast
26:49
has have in terms of building a show
26:49
in terms of keeping up a ties as happy.
26:53
The only way to really.
26:54
Stay abreast of that is to actually
26:54
make shows to actually Podcast.
26:59
And I just thought it was worthy
26:59
of note that he's a CEO of a big
27:03
Podcast company who is podcasting.
27:05
And there are surprisingly a lot
27:05
of CEOs managing directors of
27:09
large Podcast companies out there
27:09
who don't Podcast and who don't
27:12
use their tools every single day.
27:14
And maybe that's something that
27:14
they're missing a trick with.
27:18
Oh, side
27:18  Sam
ta-da.
27:18
Looping the story back to Rob Greenlee
27:18
Todd and Rob do a podcast as well
27:23
together, which I find it amazing that
27:23
he has time to do 1,500 podcasts and also
27:28
do other podcasts which has been doing
27:30  James
yeah, it's a two
27:30
hour Podcast twice a week.
27:34
So have a knows how they have
27:34
the time to end up doing that.
27:38
But the one thing I love about the
27:38
new media show is while there are two
27:42
things, firstly, Todd is incredibly
27:42
indiscreet and talks about things.
27:46
He says, Oh, I can, can
27:46
possibly talk about this.
27:49
And then says something that's completely.
27:51
under NDAs and things like that.
27:53
he's very good at doing
27:53
all of that sort of stuff.
27:55
And the other thing is hearing
27:55
the trains from Rob Greenlees
27:59
house, which you can also hear.
28:01
it's a great show.
28:02
you should check the new media show out.
28:04
It's well worth the listen.
28:06  Sam
Now, we started off talking
28:06
about Twitter spaces and that was
28:10
basically a Aqua hire of the team from.
28:13
Breaker Leah Culver and her team,
28:13
but it turns out we thought breaker
28:18
was then gonna obviously be subsumed
28:18
into Twitter or just closed down.
28:22
It turns out it's not James.
28:24
Yeah.
28:24  James
So breaker, they announced
28:24
that breaker was going to close
28:27
tomorrow actually, but the app
28:27
has been acquired instead by a
28:31
different company called maple media.
28:33
And I find maple media fascinating.
28:35
They're a publisher based in
28:35
Los Angeles in California.
28:40
And they already own player FM, which
28:40
used to be run by a nice man called
28:44
Michael, who was an ex Googler and a Kiwi.
28:46
They also own a Podcast
28:46
app called Podcast.
28:49
And now the guns be
28:49
owning breaker as well.
28:52
So it seems to be where the good Podcast
28:52
apps go so that somebody is still
28:58
is loving them and caring for them.
29:01
So it's quite interesting seeing
29:01
maple media getting hold of
29:05
another one, as we record, there's
29:05
a breaking news story about.
29:09
Pocket casts, which apparently
29:09
is going to be sold.
29:13
So it's currently owned by a
29:13
bunch of folk, including NPR and
29:17
PRX, and a little bit of the BBC.
29:19
And apparently they've basically
29:19
said, nah, it's got no future with us.
29:23
We'd like you to go away
29:23
and sell it to please.
29:25
So one wonders whether maple media has
29:25
yet another Podcast app that they may
29:30
pull into their, a stable as well.
29:31
Excellent.
29:32  Sam
Good luck to maple media now.
29:34
One last story that we wanted to leave
29:34
you with in last week's pod news, there
29:39
was a story by James talking about
29:39
a company called add delicious.fm.
29:43
So I thought I'd reach out to them.
29:45
They're based in Bristol and we
29:45
thought we'd have a conversation about
29:48
what is that delicious FM and how
29:48
can they help Podcast is the idea of
29:52  Pascal
adolescence was that we'd have
29:52
a flexible solution for professional
29:55
Podcast is whether it's quite a few,
29:55
one size fits all type solutions.
29:59
We wanted to bring a tailor-made.
30:02
Solution for Podcast as you
30:02
have audiences around the world.
30:08
So we focus on communication.
30:09
We focus on our relationships with sales
30:09
agencies around the world, and really the
30:15
idea is just a tailor-made solution for
30:18  Sam
professionals.
30:19
And how did you two guys meet?
30:21
Hi, Dave.
30:22  David
So myself
30:23
and Pasco, we're based in a lovely
30:23
little city in the UK called Bristol,
30:28
and it's very creative and it was
30:28
quite a serendipitous meeting.
30:31
We met over a cup of coffee.
30:33
We both run Podcast companies,
30:33
production houses, and we got talking
30:38
and eventually the relationship.
30:41
Progressed to a stage where we were
30:41
sharing an office and naturally in
30:45
these situations you get talking.
30:47
And because our productions where
30:47
our businesses, where our means to
30:51
make money, naturally, a lot of the
30:51
conversations went towards the best,
30:56
the most efficient way to make money.
30:57
And in that way at delicious
30:57
became a seed of an idea.
31:01
we'd start talking about,
31:01
could we do this ourselves?
31:04
Obviously, there are companies
31:04
out there that do it.
31:06
They've helped grow the pie, so to speak,
31:06
but we just wanted an agency to be much
31:12
more of a flexible, more transparent
31:12
option for us to make money in podcasting.
31:17
But we don't always want a contract that
31:17
ties all of our content into one platform.
31:22
We don't always want something that
31:22
provides programmatic, but not host reds.
31:27
We don't always want a platform that
31:27
we have to upload to their server
31:30
and they have control of the global
31:30
network and means to selling around
31:35
the globe in different territories,
31:35
especially in the us where a big
31:39
percentage of our listeners occur.
31:41
And so we started talking about this
31:41
idea of white labeling and meeting the
31:45
demands of professional podcasters that
31:45
want different things that don't tie
31:49
them down into long-term contracts.
31:51
That give them the ability
31:51
to use other agencies.
31:55
We want to be a Podcast first
31:55
selling agency, which gives them
32:00
the best opportunity possible
32:00
to make money out of podcasting.
32:04
Because in my experience, Podcast
32:04
has got to this stage where.
32:08
The industry has matured and there
32:08
needs to be the best possible
32:13
chance for Podcast is to make
32:13
businesses out of their content.
32:17
Unless you're a big production company
32:17
or you're a big media house, or you
32:22
have a massive marketing budget.
32:24
It's just really difficult
32:24
to make money in podcasting.
32:27
And if you have a contract that ties
32:27
into something that doesn't give you
32:32
the best deal in terms of percentages
32:32
for sales, or doesn't allow you to
32:36
leave the contract, because another
32:36
options come up, then are we really
32:40
giving producers the best chance?
32:42
Probably not.
32:43
So we saw this opportunity where
32:43
we were creating something that's
32:46
quite new to the space we have.
32:49
Different types of relationships
32:49
with different types of producers.
32:53
And we started on this journey probably
32:53
at the end of last summer and the traction
32:58
and the progress has been quite incredible
32:58
because truth be told when we're
33:03
talking to other producers about this.
33:05
They're as excited about it, as
33:05
we were thinking about it in the
33:08
first
33:09  Sam
place.
33:09
Now if I'm a Podcast, how
33:09
do I get involved with you?
33:12
What do I do?
33:12
What's the process?
33:13
Do I have a bar?
33:14
Do I have to have, I have to have
33:14
10,000 listeners like a cost demand?
33:18
W w what's the process?
33:20
I think
33:20  Pascal
firstly,
33:21
get in touch and we can, we will
33:21
chat to anyone and everyone.
33:24
Ultimately we have different tiers,
33:24
which enable us to work with different
33:28
size companies and individuals.
33:31
Based on the type of show they have.
33:32
And we'll always just try and offer
33:32
transparent feedback really, in terms
33:36
of the bar, we, one thing we do is
33:36
international podcasts who have sales
33:41
companies in their own country, but
33:41
are not monetizing their UK or EU
33:46
listens we can offer to just often
33:46
that segment of their audience, but
33:51
equally people can join us in a more.
33:55
Exclusive manner in which we can
33:55
have, can look after all elements
34:00
of their advertising out, giving
34:00
them a host read solutions, as
34:03
well as spot had some programmatic.
34:05
When it comes to numbers, we are at the
34:05
moment working with more premium loads,
34:10
the scale Podcast, but certainly with
34:10
our verticals, if the show works well
34:14
within one of our verticals we sell they
34:14
were more than happy to chat or help
34:18
them find the best solution for them.
34:20  Sam
Great.
34:20
Now look, how do advertisers
34:20
get involved as well with you?
34:24  Pascal
So many of them do email
34:24
directly, but also we are plugged
34:27
in with agencies across Britain,
34:27
but also we work very closely with
34:31
a lot of American Podcast agencies.
34:33
And so it's a mixture of agencies
34:33
working with us as well as
34:36
brands contacting us directly.
34:39
And we also plugged into
34:39
programmatic as well.
34:41  David
in the last few months we've
34:41
made a couple of key hires on is Craig
34:45
Eastwood, who has come from radio
34:45
works, who has a very experienced
34:50
background in audio, digital sales.
34:52
And also we've just hired Donna Meechie.
34:56
Who he basically was part
34:56
of the core team of audio.
34:59
Boom.
35:00
And so in terms of podcasting
35:00
and digital sales, he's got a lot
35:02
of experience and context there.
35:04
He also had a very senior role that
35:04
mixed cloud recently, and I call
35:09
them key hires because they have the
35:09
connections already in the digital space.
35:12
They have these relationships
35:12
where they understand the medium.
35:16
They understand what works
35:16
well for advertisers and they
35:20
have those relationships.
35:21
And also they're great at explaining
35:21
that to advertisers and potential brands,
35:25
Pascal, and myself, where producers,
35:25
we understand the production side.
35:30
And obviously the
35:30
connection that Podcast is.
35:33
Can have with an audience.
35:35
It's another skill to then have that
35:35
conversation with brands and understand
35:39
how valuable podcasting is to brands.
35:42
Because as well as anyone, Sam this kind
35:42
of intimate relationship that listeners
35:46
have with the person on Mike and you need
35:46
a special skillset to actually talk to
35:52
brands and understand that there's a
35:52
pipeline and there's planning and there's.
35:57
There's campaigns.
35:57
And so those guys are key to
35:57
manage that for our delicious
36:01  Sam
David Pascal.
36:02
Thank you so much.
36:03
And good luck with adolescence
36:03
now, can you please tell us
36:06
where we can find you on the web?
36:07  David
Certainly the best way probably
36:07
is to go to our website, which
36:11
is adolescence.fm abolitionists.
36:14
For those who might be unfamiliar with
36:14
that word is a D E L I C I O U s.fm.
36:22
Otherwise you can reach out
36:22
to me and Pascal on LinkedIn.
36:24
We'll be more than happy to say hi.
36:26  James
I pronounce them a delicious when I
36:26
was doing the pod news podcast last week.
36:31
There you go.
36:31
That just goes to show,
36:31
never listened to me.
36:34
So Sam, what's coming up in
36:34
Podland for you this month.
36:37  Sam
So I've.
36:38
Had an interview with a guy called
36:38
Adrian Fitzpatrick, who was the
36:41
founder and CEO of re incubate.
36:43
They have a new software app called
36:43
camo and camo turns your iPhone into a
36:48
high definition video camera for use on
36:48
zoom stream yard, or any other videos.
36:53
It's great.
36:54
It's about 40 pounds.
36:55
I've been using it.
36:56
It actually does.
36:57
Turn your camera into something that
36:57
makes you look half decent, as opposed
37:02
to the seven 20 P camera on your
37:02
very high end, very expensive Mac.
37:06
And the other interview I
37:06
had was with a guy called Dr.
37:09
Matt Borum and this is a fun app.
37:11
I've got a company called audible reality.
37:13
And what you can do is take your
37:13
Spotify tracks and you can remix them.
37:18
They're called vibes, and then
37:18
you can share your vibe with
37:21
friends so you can take famous
37:21
tracks and you can remix them.
37:25
Now, if you want to hear any of
37:25
that, you can catch them on Sam.
37:28
Talks.
37:28
Technology very
37:29  James
nice.
37:30
And I spoke with Ron bait long
37:30
from pod metrics, which is a
37:33
new company in the Philippines.
37:34
They're working on new ideas
37:34
for ways Podcast can earn
37:37
revenue in Southeast Asia.
37:38
And I'm hoping to get him to speak
37:38
at radio days, Asia, which has taken
37:42
a bit of my time at the moment.
37:43
It's a big radio and Podcast
37:43
conference some great speakers there.
37:47
They've got some cheap tickets
37:47
available, still radio days.
37:49
asia.com is where to go for that.
37:52
And that's it for this week.
37:53
If you've enjoyed your trip to Podland,
37:53
don't make it your last, you can subscribe
37:57
on all the major Podcast players or
37:57
visit our website at Podland dot news.
38:03
And
38:03  Sam
if you enjoyed
38:03
this episode, thank you.
38:05
Please tell your friends
38:05
by sharing Sonia socials.
38:07
We'd love to have your comments about
38:07
any of the stories on this week's show.
38:10
Send a voice comment to
38:10
questions at Podland dot news.
38:14
We'll send a tweet to
38:16  James
at Podland news.
38:17
And if you want daily news,
38:17
you should get pod news.
38:19
It's free@podnews.net.
38:21
Or you can ask your smart speaker to
38:21
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38:25
news and pod news is where you'll
38:25
find the links for all the stories
38:28
we've mentioned this week as well.
38:30
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38:32
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38:32
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38:35
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38:39
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38:45  Sam
We'll see you in Podland next week.