The Communicate Influence Podcast

We explore the essential aspects of communications, marketing, and writing. Podcast interviews with thought-leaders look at important influences that shape a PR pro’s or marketer’s work and creativity for the better. Show host Sheelagh Caygill uses her experience as a journalist to ask guests probing questions, often revealing little-known tips and insights. Episodes always offer listeners solutions to common problems and actionable tips. Sometimes the topics we explore will have a less direct impact on our immediate goals, but they still matter. Episodes have delved into communicating with influence, enhancing leadership communications, and the connection between emotive content writing and poetry. Our guests, just like our listeners, are global. As much as possible, we go beyond international borders and engage in issues affecting PRs and marketers around the world. We feature trend updates, such as the growing force of artificial intelligence in communications and marketing, working on climate reality campaigns, and dedicated leadership support for reputation management and a powerful brand presence...


episode 50: How to Manage Twitter in 30 Minutes a Day

In this week's episode, we have an incredibly valuable conversation with Kim Scaravelli, about how to manage your Twitter account in just 30 minutes a day.

Kim, a communications pro and owner of trust communications in Halifax, Canada, is an expert when it comes to social media. She shares tremendous value in this episode. In fact, it's almost like a free Twitter management class!

If you're new to social media, or feeling overwhelmed, and spending too much time on Twitter, you'll definitely get a lot out of this episode.

Key points from Kim:

  • If your ideal audience isn't on Twitter, you don't need to be there
  • Twitter has a voracious appetite. So there's really no point in taking your brand onto Twitter, if you are going to tweet once or twice a week
  • Understand your brand voice before tweeting
  • Use a content calendar, such as Buffer
  • Tweet at least eight times a day
  • Offer your followers value, don't keep tweeting ads for your product or service
  • At least four times a day, retweet something by someone else, and don't just retweet, comment on it so your followers understand why your retweeting the content
  • Timeless tweets often give more value.

Kim also covers other points about doing impactful shoutouts, and be sure to interact with those who have interacted with you.

Says Kim: "At the end of the day, it's social media, it's not torture media. If this is the most stressful part of your day, you spend, you know, two hours a day doing social media and six hours a day complaining about it, stop!

"Once you actually get that hang of it, and you're actually talking to people, you're having conversations with people, then it's fun," she explains. "It's just like a coffee date. Or it's just like saying 'Hi' to somebody in the bank lineup. Relaxing is one of the keys to success on any kind of social media."

You can find Kim on Twitter at, and at Trust Communications.

This episode is sponsored by the Published Author Podcast. If you're an entrepreneur who wants to publish a nonfiction book to grow your business, then this is the podcast you've been waiting for. The Published Author Podcast will help you become an author and show you how to build a thought leadership system around your book. With this, you can grow your business land speaking gigs, grow your tribe, and lots more. Go to Published Author for more details!

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 2021-02-04  23m