The Communicate Influence Podcast

We explore the essential aspects of communications, marketing, and writing. Podcast interviews with thought-leaders look at important influences that shape a PR pro’s or marketer’s work and creativity for the better. Show host Sheelagh Caygill uses her experience as a journalist to ask guests probing questions, often revealing little-known tips and insights. Episodes always offer listeners solutions to common problems and actionable tips. Sometimes the topics we explore will have a less direct impact on our immediate goals, but they still matter. Episodes have delved into communicating with influence, enhancing leadership communications, and the connection between emotive content writing and poetry. Our guests, just like our listeners, are global. As much as possible, we go beyond international borders and engage in issues affecting PRs and marketers around the world. We feature trend updates, such as the growing force of artificial intelligence in communications and marketing, working on climate reality campaigns, and dedicated leadership support for reputation management and a powerful brand presence...


episode 51: How To Select The Right Social Media Platform For Your Business

In last week's episode, Kim Scaravelli discussed managing Twitter in 30 minutes a day. 

This week, Kim, founder of Trust Communications, looks at how to select the right social media platform for your business. That's right, you don't have to have a presence on every platform, only the ones that will perform for your organization.

Kim says the first thing that you should do is consider social media as another part of your marketing, which is part of your business plan, which is part of your strategy for growth. 

So before you jump into all of these different platforms, ensure you really should have a solid strategy in place. And your strategy should include things like really knowing who your ideal audience is, because that's going to tell you where those folks are on social media. 

An example would be if you are a B2B brand, and you are selling specifically to people who are managers, HR people, or C-suite executives, then LinkedIn is a really important place for you to have a presence.

If on the other hand, you are selling, say, beauty products, primarily to millennials, and you're selling them directly online. Why are you on LinkedIn? Instead, you need to be on Instagram.

In this episode, Kim discusses: 

  • Thinking strategically about your social media plan
  • Understanding your audience
  • Assessing the skillset in your organization to see if you need outside resources to help manage social media
  • Determining what kind of content you'll produce
  • Building authority in your niche
  • Assessing your results.

Kim discusses a lot more in this episode, and provides examples of use on social media platforms, and why social media should be fun!

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 2021-02-10  32m