An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com
https://www.targetinternet.com/digital-marketing-podcasts/
episode 268: Email Marketing in 2021
Catch up on what's now on offer from the top email service providers for those looking to up their game on email marketing. Does your ESP still make the grade, or are they holding you back? Philip Storey from Enchant Agency spills the beans on what's hot in the email tech world. Philip shares how some of the brands he works with are using email to solve complex customer problems. We also explore the myth of the customer journey. Could you improve simplify that overall 'sequential journey' by viewing online interactions as a series of micro experiences? Learn about the strategy and technology successful brands are using to engage their audiences better. Explore what's now possible with an integrated website and email automation and a new range of services innovative esp's are developing to improve what's possible. Useful Links Enchant Agency Exponea Emarsys Klaviyo MailChimp Runderwear