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Buzzcast is a roundtable discussion about podcasting from the people at Buzzsprout. We'll cover current events and news, podcast strategy, tools we are using, and dip into the Customer Support mailbag to test our podcasting knowledge. If you want to stay up-to-date on what's working in podcasting, Buzzcast is the show for you.

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episode 45: How to Start a Podcast in 2021 + Buzzsprout's New Import Stats Tool [transcript]


In this episode, we'll share behind the scenes stories from our latest YouTube video, discuss our thoughts on Vurbl's questionable marketing strategy, breakdown Buzzsprout's global podcast stats for January, and dive into some new features we just rolled out into Buzzsprout.

Share our video "How to Start a Podcast in 2021" on your social media, blog, email newsletter, or podcast for a shoutout in the next episode of Buzzcast.

Just take a screenshot and send it to travis@buzzsprout.com to get a shoutout!

Links from today's episode

  • Check out Keith's podcast "The Cordial Catholic"
  • Buzzsprout Global Stats for January 2021


Review Buzzcast in Podchaser to let us know what you think of the show.

Buzzsprout's Dynamic Content tool now allows you to save multiple clips in your Dynamic Content Library and track how many downloads each clip receives. Learn more on our New Features page.


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 2021-02-12  48m
 
 
00:00  Kevin
So now if you import if
00:00
you let's walk through that
00:02
scenario, if you come from
00:02
anchor, you started your show
00:04
over there, you import it into
00:04
Buzzsprout. In the confirmation
00:07
email that you get from
00:07
Buzzsprout. After all your
00:09
episodes have been copied into
00:09
your new account, you can click
00:12
a link, and we'll show you all
00:12
your episode names. And we can
00:15
say, how many downloads Did you
00:15
have on your first episode? How
00:18
many do you have in your second?
00:18
How many do you have in your
00:19
third? And all you do is punch
00:19
in the number of downloads that
00:22
you had? When you were with
00:22
anchor when you were with
00:26
competitor, XYZ doesn't matter.
00:26
And then you hit save. And now
00:29
when you go to your stats, it
00:29
says, Hey, you had 300
00:32
downloads, even though it's your
00:32
first day on Buzzsprout, we can
00:34
display those numbers that you
00:34
have in your previous host.
00:38  Alban
How do we stop people
00:38
from just putting in a massive
00:41
amount of numbers just to like
00:41
inflate their stats?
00:44  Kevin
Oh my gosh, dude, we
00:44
never thought of that.
00:52  Travis
Alban, how many miles Do
00:52
you think that you ran? When we
00:55
were making the intro for how to
00:55
start a podcast video, they just
00:57
came out?
00:58  Alban
I know for a fact
00:58
whatever number it was. It was
01:04
at least like two or three miles
01:04
longer than I needed to run.
01:08
john was watching it. He was
01:08
like, How many times did you
01:10
film that you looked a little
01:10
out of breath and one of those
01:12
takes and I was like, dude,
01:12
Travis had we do it like 30
01:14
times he keeps driving the car.
01:14
Oh, wait, I'm chasing after the
01:18
car. I guess Wait, we probably
01:18
be explained what we've been
01:22
talking about we we just
01:22
released our new how to start a
01:26
podcast video. And in it the
01:26
first scene is me running behind
01:32
a car. You don't see the car,
01:32
but it's filmed from the car.
01:36
And saying like podcasts are
01:36
blowing up. They're so
01:38
versatile. You can listen to a
01:38
podcast while out for a run. And
01:41
that's all the scene is. and
01:41
Travis isn't going fast. How
01:44
fast are you going? It's slow?
01:46  Travis
Well, so so here's
01:46
what's interesting. So when we
01:49
started filming, I was like, how
01:49
fast should I be going in
01:53
Jonathan, who's also on our
01:53
content team and his new
01:56
electric Nissan LEAF to like, be
01:56
fast enough that Alban's
02:01
actually running, but slow
02:01
enough that he can still talk
02:03
like a normal human being and
02:03
like pick it up on the
02:05
microphone. And so at first I
02:05
was doing like 10 miles an hour,
02:09
which is like a six minute mile.
02:09
Okay, that's pretty fast. And
02:11
you kept saying no, no, go
02:11
faster. So I think at one point,
02:14
we were doing like 12 1314 miles
02:14
an hour, at least on the
02:17
speedometer. And so you were you
02:17
were like booking it, for sure.
02:22
And then, you know dodging dump
02:22
trucks and construction
02:25
vehicles. Thanks, boy.
02:27  Alban
It was it. Definitely the
02:27
breathing and talking part of it
02:32
was probably the harder bit.
02:32
There's there's definitely at
02:35
the end, you put it in an
02:35
outtake where I'm like running
02:38
and falling behind very quickly,
02:38
like yelling my lines at the
02:42
car.
02:42  Travis
Yes.
02:43  Alban
But it was good. I
02:43
enjoyed it. It was the video we
02:45
put the most work into yet,
02:45
right?
02:49  Travis
Yes, I would certainly
02:49
say this, the how to start a
02:51
podcast in 2021 was the most
02:51
ambitious video that we've made
02:56
so far, since we started getting
02:56
serious about our YouTube
02:58
channel. And and for good
02:58
reason. You know, a lot of
03:01
people want to know how to start
03:01
a podcast. And there's a lot of
03:05
bad information on the internet,
03:05
as there is with most things.
03:09
And so we wanted to we wanted to
03:09
throw our hat in the ring is,
03:12
here's a really great 12 minute
03:12
video that will help you get
03:15
started in the right direction.
03:15
So we covered everything from
03:18
the kind of microphones that you
03:18
want to buy, like how to record
03:22
stuff, software recommendations,
03:22
some basic editing techniques,
03:25
how to get into directories and
03:25
apps. And so we really tried to
03:28
take everything that you would
03:28
need to know, when you're first
03:31
getting started and distill it
03:31
into a 12 minute video. That's
03:35
actually helpful, but also fun
03:35
to watch.
03:38  Alban
And we try to make it
03:38
like entertaining. One of the
03:41
things we're learning with
03:41
YouTube is you need to teach
03:44
like we have to teach us what
03:44
our job is. But then we also
03:47
need to have some entertainment
03:47
value. So is this saying like,
03:50
Alright, if we put like four
03:50
times the work into these
03:53
videos, and we try to make them
03:53
more entertaining, will we reach
03:57
a larger audience? Or in the
03:57
end? Will we just reach the same
04:01
amount of audience and we'll
04:01
just make ourselves look silly.
04:04
So that remains to be seen.
04:04
Kevin, if you watched it?
04:07  Kevin
I did. I did have a
04:07
question about it. Because it
04:11
was great video. And it was fun
04:11
to watch watched it multiple
04:13
times. My question is in the
04:13
beginning, you guys talk about
04:17
podcasts are everywhere. And you
04:17
give like three examples of
04:20
where people listen to podcasts
04:20
while they're working out while
04:23
they're in their car. And then
04:23
you went straight for the
04:26
shower. And I didn't know that
04:26
shower was like the third most
04:30
popular place to listen to
04:30
podcast. Okay,
04:31  Alban
well Kevin, the reason we
04:31
say the shower is so famous is
04:35
because of your co founder, Tom
04:35
and I were asked Fatima who does
04:41
the listening conference with
04:41
quill and she said up she asked
04:44
us to be part of this like video
04:44
where we were kind of answering
04:48
podcasting questions. And one of
04:48
the questions like where do you
04:51
listen to a podcast that the
04:51
only bit of the whole thing?
04:55
They got selected from Tom's
04:55
answer. So like 12 questions was
04:59
where do you listen to five Cast
04:59
and Tom's like in the shower.
05:02
And we stopped like Tom, you
05:02
want to put that others like
05:05
yeah, listen to podcasts in the
05:05
shower all the time. And he like
05:07
sets his phone up to like play
05:07
in so you can hear it. And he's
05:11
like, honestly, with CS like,
05:11
since I haven't listened to
05:14
podcasts as much when I'm
05:14
driving because of being at home
05:17
all the time. Like I found
05:17
myself taking longer showers to
05:20
listen to more podcasts. So I
05:20
was like, Alright, well, we
05:24
already have this scene of like
05:24
someone out for a run, then
05:27
driving home from the run, will
05:27
continue it and say, you know,
05:30
you still listen to the same
05:30
podcast?
05:32  Kevin
Yeah. And you decided to
05:32
do it with earbuds.
05:36  Alban
Yeah, I don't know if you
05:36
really can see it super well,
05:39
but I'm wearing air pod burrows
05:39
in the shower.
05:42  Kevin
I do have a shower
05:42
speaker and I tried. I've tried
05:45
listening to podcasts in there.
05:45
But there's like too much reverb
05:48
you can't hear. Everything's
05:48
super. All the sounds are
05:51
bouncing around. It's too hard
05:51
to focus. But maybe I need to
05:56
acoustically treat my shower.
05:56
That's a new market,
05:58
acoustically treated showers.
06:01  Travis
I'm not sure a pieces of
06:01
foam in a bathroom that gets
06:04
shut off is a recipe for
06:04
success. So yes, anyway, so we
06:10
had a lot of fun making that
06:10
video if you want to see Alban
06:13
trying to keep up with a car in
06:13
a construction area. And you
06:16
want to see me tied to a chair.
06:16
And you want to see what else
06:21
goes on. Oh, and you want to see
06:21
our take on the 1960s Batman
06:25
transition theme, then go to?
06:25
Yes, yes, then go to our YouTube
06:30
channel. And I will leave a link
06:30
to that particular video in the
06:33
show notes. So
06:34  Alban
you actually will see in
06:34
the videos how to start a
06:36
podcast. That's what the whole
06:36
video is about. And it shows you
06:38
editing tips and you know what
06:38
setups we'd get and how to get
06:42
your podcasts out to the world.
06:42
But then you got the other stuff
06:45
as well. Those are, those are
06:45
not the draw. I don't think
06:48
anyone's looking at it. Like I
06:48
want to see this. What's this
06:50
with Travis was tied to a chair
06:50
because what
06:53  Travis
this is a video we're
06:53
really proud of. And if you
06:56
wanted to help us out, kind of
06:56
get the word out about this new
06:59
resource for friends that are
06:59
asking you about your podcast
07:02
and how to get started or you
07:02
have a social media presence. If
07:05
you want to share the link to
07:05
that YouTube video on your
07:08
social media platforms or your
07:08
to your email newsletter or on a
07:11
blog or anything like that. Just
07:11
take a screenshot and send it in
07:14
to me travis@buzzsprout.com. And
07:14
we'll give you a shout out, we
07:17
would appreciate that. And we'd
07:17
love to return the favor by
07:19
giving you some love here on the
07:19
show. So I've got an email that
07:25
was forwarded to us by Keith,
07:25
Albert little, one of the
07:30
Buzzsprout podcasters in our
07:30
Facebook group from a new,
07:34
apparently world's largest
07:34
streaming audio platform. So
07:39
exciting, isn't it, called
07:39
verbal? and Keith is certainly
07:42
not the first person to take
07:42
note that there's this new
07:45
platform sending emails, you
07:45
know, a lot of the questions
07:49
have been is this actually
07:49
something or is this nothing? or
07:53
What should I do with this? So
07:53
let's talk about verbal real
07:55
quick, just so people kind of
07:55
know what's going on and why
07:58
they may be getting an email in
07:58
their inbox in the near future
08:01
saying we have your podcast
08:02  Alban
if you want it ready to
08:02
the actually saying though the
08:05
world's largest streaming
08:05
platform?
08:07  Travis
Yes, very top of the
08:07
fold, when you open the email
08:11
says meet the world's largest
08:11
streaming audio platform, is it?
08:18  Alban
The answer is kind of a
08:18
goofy, marketing speak thing to
08:22
say. But I don't know how that
08:22
would be true.
08:24  Kevin
The verbal team is back
08:24
at it. I got my first
08:28
introduction to verbal a couple
08:28
months ago on Twitter when I was
08:31
having some sort of conversation
08:31
with somebody on Twitter. And
08:34
somebody from who I'd never
08:34
heard of before jumped into
08:37
conversation and said something
08:37
like verbal is going to crush
08:42
and dominate all these other
08:42
platforms. Something I don't
08:46
know. But it was just it was
08:46
just me having conversation with
08:49
like a couple other people in
08:49
the podcast hosting space. And
08:52
so I had never heard of verbal.
08:52
So I looked in his bio and went
08:56
looked at the verbal side. And I
08:56
said oh like welcome, you know,
08:59
to the audio space. And that's a
08:59
very nice way for you to enter.
09:04
And then he deleted the tweet,
09:04
and we haven't had any
09:07
communication since then. So I
09:07
don't know what's going on with
09:11
verbal. Evidently they are the
09:11
world's largest. Let me get this
09:16
right. World's meet the world's
09:16
largest streaming and audio
09:20
platform. I'm not sure
09:23  Alban
what streaming audio
09:23
platform Wouldn't it be Spotify
09:26
world's not the world's largest
09:26
streaming audio platform.
09:29  Kevin
Everyone's got their own
09:29
measuring stick and the one that
09:32
they're using. You know, I'm
09:32
just not familiar with yet.
09:35  Travis
I mean, we're the
09:35
largest podcast host with light
09:37
green and the logo that starts
09:37
with a B so you know like that.
09:40
Yeah,
09:40  Alban
you better have that
09:40
thing better. So those
09:44  Kevin
so here's the thing is
09:44
that they've This is a marketing
09:48
tactic that's been around since
09:48
podcasting has been around since
09:51
every podcast has an RSS feed
09:51
and those feeds are open and
09:53
available. It's not too hard to
09:53
find them all like you can
09:56
scrape Apple podcasts or
09:56
podcasts index or any other big
09:59
podcast or You can grab all the
09:59
feeds, and then you can get all
10:01
the email addresses that are
10:01
associated with all those
10:03
podcasts. And then you can start
10:03
sending an email. There's a name
10:06
for that is called spam. It's
10:06
not a good thing, like it's
10:11
frowned upon. It's illegal in a
10:11
lot of places in a lot of
10:13
countries. And I don't think we
10:13
should support companies that
10:19
choose spam as their main form
10:19
of marketing their main
10:22
marketing channel. And so I have
10:22
no idea what verbal is doing or
10:26
how good they are at it, they
10:26
might be totally great, but just
10:30
by the fact that they're going
10:30
to spam all the podcasters. And
10:33
that's how they're going to
10:33
enter into the space. I feel
10:35
like, yeah, they they should be
10:35
ignored.
10:39  Travis
Well, I love how in the
10:39
email at the bottom, they have
10:42
frequently asked questions. And
10:42
this is you probably have some
10:45
questions. Here are some answers
10:45
to common questions. Question
10:48
number one, why are you emailing
10:48
me? Like, already know, they
10:54
already know people were like,
10:54
Who the heck is verbal? And why
10:56
are you talking to me? How'd you
10:56
get this email address?
10:58  Kevin
They know. And here's the
10:58
thing, I guess I don't know a
11:01
whole lot about the company, I
11:01
think that they've kind of had a
11:05
blunder entry into the audio
11:05
space, like you don't need to
11:08
make false claims. You don't
11:08
need to spam people. There's
11:10
right ways and wrong ways to
11:10
enter space. And they might have
11:13
had some missteps. So hopefully,
11:13
they'll get this stuff sorted
11:16
out. And maybe they've got a
11:16
good product, and maybe they'll
11:18
add value to the online audio
11:18
space. But so far, I haven't
11:22
seen any of that. And so I would
11:22
say if you get one of these
11:25
emails, just click your spam
11:25
button, move on with your life.
11:28
If it turns into something
11:28
valuable. We'll let you know.
11:32  Alban
Yeah, well. And also, I
11:32
mean, I guess we could should
11:35
give a shout out to sound I
11:35
mean, looking at this kind of
11:38
looks like they're got some of
11:38
the features of pod chaser and
11:42
listen notes. And neither of
11:42
them did this. They've kind of
11:46
grown organically through the
11:46
years. So shout out to pod
11:48
chaser, and listen notes that
11:48
are kind of trying to do this
11:50
all the right way. We're gonna
11:50
highlight stuff we don't think
11:53
is good. We should also
11:53
highlight people have done it,
11:56
you know, kind of just grown by
11:56
showing up and being part of the
11:59
podcasting space.
12:01  Travis
Yeah, for sure. And
12:01
we'll leave a link to Keith's
12:04
podcast in the show notes. You
12:04
can go check that out, give him
12:07
some support. And thanks for
12:07
sending that to us, Keith. So we
12:10
could just kind of set the
12:10
record straight. And a lot of
12:12
you guys been asking about
12:12
verbal and hopefully this gives
12:14
you some clarity. So now let's
12:14
shift into the January stats for
12:21
Buzzsprout. Because now it's
12:21
February. So January stats are
12:24
out. Let's talk about some
12:24
trends. Some things that we're
12:27
seeing between December stats
12:27
and January stats. Is there
12:29
anything that jumps out to you
12:29
guys, anything that any big
12:32
shifts or big changes that you
12:32
noticed? Yeah, I
12:34  Alban
mean, the big one, is
12:34
that podcast downloads in
12:37
January group more than Bitcoin
12:37
did or something? I don't know.
12:41
It's like really like 16% a
12:41
month? Maybe not. 16? Maybe
12:44
like, yeah, me, it's pretty big.
12:46  Kevin
Yeah, I mean, December is
12:46
always a bit of a down month.
12:49
And that combined with January
12:49
being a big month, this is
12:52
always like, the material
12:52
difference between December and
12:55
January is always pretty big
12:55
this year. It's really big, like
12:59
10 million plus download
12:59
difference. Yeah, so that's
13:02
awesome. There's also What is
13:02
it? 20,000? Am I doing the math
13:06
right here? 20,000 more episodes
13:06
released in January than
13:08
December. Yeah. So that was
13:08
exciting. more active podcasts,
13:13
and the top 50%, like the median
13:13
number for 50%. What is not
13:19
percent percentile?
13:20  Travis
Sorry, yeah, top half of
13:20
all podcasters, even
13:23  Kevin
the top 50% of
13:23
podcasters. On Buzzsprout, you
13:26
only need 26 downloads in the
13:26
last seven days of your most
13:31
recent episode. So it was 27 in
13:31
December, so the bar has been
13:36
lowered by one download.
13:38  Alban
And the main reason for
13:38
that is that a bunch of people
13:40
start podcasts in January. So
13:40
there's lots of podcasts that
13:43
are just getting started that
13:43
kind of bring that median number
13:46
down a little bit. But it just
13:46
goes to show you like you can
13:49
you can be in the top 50% just I
13:49
mean, most of us know 26 people,
13:53  Kevin
right? Friends, family
13:53
acquaintances, can we get 26
13:56
people each download our
13:56
episode. And if you can, you're
13:59
in the top 50% of all Buzzsprout
13:59
customers, that's a lot of
14:02
podcasts, 91,200 podcasts that
14:02
were active in January. So that
14:06
just tells me that we're not as
14:06
a group as podcasters we're not
14:09
doing a great job of marketing
14:09
our stuff. Because I have a
14:14
well, he's 13 now but he was 12
14:14
when he started this podcast, my
14:16
son, and he's in the top 50%.
14:16
And he does movie reviews and
14:21
television reviews. And these,
14:21
you know, like the target
14:24
audience for him or other kids
14:24
his age. And there's just not a
14:27
lot of kids that listen to
14:27
podcasts. But he's doing 2627
14:30
downloads per episode. Because
14:30
what he is good at is telling
14:33
all of his friends every time he
14:33
released a new episode, he's
14:36
like, give me your phone, we got
14:36
a new podcast episode here. Let
14:38
me help you show you how to
14:38
listen to it and make sure he
14:40
listened. And so but just a
14:40
little bit of work. You can you
14:44
can be a marketer and you can
14:44
promote your show. And people
14:47
want to listen, they have to
14:47
know about your show, first of
14:51
all, and that's the
14:51
responsibility of all of us
14:52
creators. We have to tell people
14:52
about our show. And then we have
14:55
to remind them that because they
14:55
have to form habits and habits
14:58
take a while to form so they
14:58
might not want Sup podcast app
15:00
everyday yet, but every time you
15:00
see him, tell them about new
15:03
podcast you're listening to tell
15:03
him about a new episode that you
15:06
have. Remind them help them form
15:06
that habit of launching their
15:09
podcast app every time they get
15:09
in the car every time they go
15:11
out for a walk every time they
15:11
take a shower, right, Alban?
15:15  Alban
I got the shower guy. I
15:15
mean, I say the video, I'm just
15:20
channeling dumb. Yeah, it's
15:20
true. This was in one of my
15:24
talks at a conference one, I
15:24
said, raise your hand if part of
15:28
your strategy has been getting
15:28
specific people to download apps
15:31
onto their phone and show him
15:31
how to subscribe. Because
15:34
there's still a fair amount of
15:34
people that would listen to your
15:36
show that you know, in real
15:36
life, that won't listen just
15:40
because they don't understand
15:40
podcasting yet. So it tells me
15:43
at least two things. One, we're
15:43
still pretty early in the game,
15:47
if you have to show people how
15:47
to subscribe, and how to
15:49
download and do all that. It's
15:49
still early. And to like, you
15:55
need that you need that little
15:55
bit of a bump in the beginning,
15:58
you need to get to like 100
15:58
people that are listening, so
16:02
that you can get the feedback
16:02
and your understanding what to
16:05
improve about your podcast. And
16:05
then it kind of can snowball,
16:09
once you've got a little bit of
16:09
a core audience following you.
16:13
So in the beginning, yeah, it
16:13
takes a little bit of work to
16:16
get your first 20 600,000
16:16
listeners. But over time, like
16:22
that's going to start growing
16:22
organically without you doing
16:25
all the day to day work.
16:27  Travis
Yeah, and just a really
16:27
simple call to action you can
16:29
add to the end of your episode
16:29
is share this episode with one
16:31
person you think would enjoy
16:31
listening to it. You know, like
16:34
it's, it's actually going to
16:34
move the needle, if even 5% of
16:38
your listeners take the time to
16:38
do that. But it's not such a big
16:42
ass that they're like, man,
16:42
well, I can't share this with
16:45
1000 people. I just have like me
16:45
and my a couple buddies that are
16:48
into the same thing. But just
16:48
saying to share it with one
16:50
person. That's enough of it
16:50
asked to make a difference.
16:53
That's not going to feel like a
16:53
burden to your listeners. And
16:55
they'll be excited about
16:55
partnering with you to get the
16:57
word out anything else in the
16:57
global stats, you guys are
17:00
noticing, I mean, all the apps,
17:00
essentially, with a few
17:03
exceptions, showing an increase
17:03
in the number of downloads for
17:06
January versus December, Apple
17:06
podcasts still, number one,
17:10
Spotify still number two Google
17:10
podcast continues to entrench
17:13
itself as the number three most
17:13
popular podcast app. And that's
17:18
probably a combination of a
17:18
couple of things. Then finally,
17:22
phasing out Google Play Music,
17:22
which is a dead app. Now. Having
17:27
Google podcasts be pre installed
17:27
on the Android devices, certain
17:29
Android devices is certainly
17:29
helpful. And so hopefully, that
17:33
will just continue to to grow
17:33
the number of Android users that
17:36
are listening to podcasts,
17:36
because if you look at the
17:38
devices breakdown 64% of all the
17:38
podcast downloads for January
17:44
came from Apple iPhones, not
17:44
Apple devices, Apple iPhones.
17:49
And so the more that Google can
17:49
kind of start to flex a little
17:53
bit will help break into that
17:53
Android Market. And amazon
17:57
music, I think grew by about 50%
17:57
from December to January, as far
18:01
as their downloads. So they're
18:01
still a new app. They're still
18:04
gaining traction getting
18:04
momentum, but certainly one that
18:07
you want to get listed in if you
18:07
haven't yet.
18:09  Alban
Yeah, one of the things I
18:09
noticed was Apple podcasts and
18:12
Spotify both grew as a percent
18:12
like of the entire podcasting
18:16
pie. They both grew Apple
18:16
podcasts grew by from 30.3%, to
18:25
31.4. So more people are
18:25
listening on Apple podcasts than
18:29
they were in December, and then
18:29
Spotify. So I imagined that was
18:32
going to come kind of like they
18:32
did something to maybe steal
18:35
back a little bit of market
18:35
share from Spotify. But Spotify
18:38
grew from 26.4 to 26.8%. So both
18:38
of them growing a bit. So maybe
18:46
overall, that means that other
18:46
ways of listening to podcasts
18:49
are just not adding listeners as
18:49
fast as Spotify and Apple are.
18:57
But our friends are there
18:57
castbox, they're actually ampac
18:59
esac, they're both doing really
18:59
well. So it's good to have lots
19:02
of, you know, different apps
19:02
that provide different
19:05
experiences so that everybody
19:05
can find one that works best for
19:08
them. It's just interesting. As
19:08
we watch those two players,
19:12
jockey for the number one spot
19:12
to see that they're actually
19:15
both growing faster than the
19:15
industry as a whole, if that
19:19
makes sense.
19:20  Travis
This is a bit of a
19:20
tangent, but semi related to the
19:23
apps and kind of their rankings
19:23
here. overcast was the first
19:28
app, the first third party app
19:28
that I know of that was
19:30
incorporating paid podcast ads
19:30
into the UI. And then over the
19:35
last 12 months or so a couple of
19:35
other podcast apps have started
19:38
to see that as a model to help
19:38
them generate revenue to cover
19:40
their expenses. And one of those
19:40
castbox which you just mentioned
19:43
is up there towards the top. And
19:43
I know that we've done some,
19:46
some advertising spend there for
19:46
Podcasting Q&A. And for how to
19:50
start a podcast I will as well
19:50
if I'm if that's correct, Alban,
19:54  Alban
I think we just did it
19:54
for Podcasting Q&A. We didn't do
19:57
it for any others.
19:58  Travis
Okay. Well, how How's
19:58
your experience doing that?
20:01
Because I know a lot of people
20:01
will see opportunities to kind
20:04
of promote their podcast and
20:04
some of these apps. How did that
20:07
ROI work out? Were you happy
20:07
with it? And is that something
20:10
we would do? Again?
20:13  Alban
It's definitely it made a
20:13
difference. I mean, we saw a
20:16
massive spike from, we were
20:16
getting somewhere in the order
20:20
of just about 1200 downloads per
20:20
episode. And then, in a second,
20:25
like, when I ran the promotion,
20:25
we got 10,000 downloads on an
20:29
episode. But that quickly faded
20:29
to, you know, to about about
20:37
3000. So most of them did not
20:37
stick around for more than a
20:41
handful of episodes. And that
20:41
makes sense, because we were
20:44
just advertising a podcast that
20:44
teaches podcasting tips inside
20:50
of castbox. So it's kind of a
20:50
general audience. So it's still
20:55
like the that promotion got us
20:55
probably about 1000 new
20:59
listeners, which was, I think
20:59
I'm happy with just the downside
21:05
there is, you know, you need to
21:05
have kind of a podcast that's
21:08
applicable to everybody. And so
21:08
I think of somebody like Jordan
21:15
Harbinger is use this tactic
21:15
pretty well, that he does ads
21:20
and other podcasts, but he also
21:20
has ads inside of apps, his
21:23
podcast, his interviews with
21:23
interesting people, and he's
21:26
just doing deep dives into, you
21:26
know, their lives. His podcast
21:30
is probably more of general
21:30
interest than, you know,
21:34
Podcasting Q&A. So would I do it
21:34
again? Yes. And should you
21:41
consider it? I would say, yes,
21:41
you should. But definitely, if
21:45
your podcast is kind of general
21:45
interest, and then you just need
21:49
to create some make some
21:49
creative that makes it very
21:51
clear who the podcasts is for.
21:54  Travis
And if somebody wanted
21:54
to start running ads on castbox,
21:56
specifically, I know overcast,
21:56
has a very front facing
22:00
interface that anybody could buy
22:00
ads is castbox. Sponsorships?
22:04
Are they publicly available to
22:04
anyone? Or do you have to know
22:07
somebody,
22:07  Alban
you need to go through a
22:07
salesperson, so you just want to
22:11
search for castbox? sales, I
22:11
think the minimum order though,
22:14
is like $2,200. So it's not,
22:14
it's not cheap. But that's, you
22:21
know, the they get you a lot of
22:21
subscribers. I mean, I told you,
22:23
we we did that and got 9000 more
22:23
downloads on an episode very
22:27
quickly. So I think it's good, I
22:27
would just, you know, search
22:32
that or if we have a contact
22:32
that I can make sure that
22:34
they're okay with me just
22:34
dropping their email, and we can
22:36
put it into the show notes. But
22:36
the other ones are player FM has
22:40
something. And I think radio
22:40
public has something and you
22:45
said overcast, which we did a
22:45
long time ago. There's lots of
22:48
options. And if paid ads to grow
22:48
your podcast is part of your
22:52
strategy. And we just remember,
22:52
you only have to get a 26
22:56
downloads per episode for you to
22:56
be in the you know, 50th
23:00
percentile, while you run a $200
23:00
campaign with overcast, you're
23:07
already past that number. So
23:07
it's a nice way to jumpstart a
23:11
podcast, especially once you
23:11
have maybe like 10 episodes in
23:14
the bag. And yet, you know what,
23:14
you know, kind of what you're
23:17
working with?
23:18  Kevin
Yeah, well, I think
23:18
that's one of the big
23:20
differences with the types of
23:20
ads that are available in
23:23
overcast versus some of these
23:23
other apps that have ad
23:27
marketplaces like castbox. And
23:27
pocket casts has one also, the
23:32
the big difference being the
23:32
price point. So prices and
23:35
overcast, depending on your
23:35
category can be pretty low can
23:39
be around $200. I think I know
23:39
like pocket casts and castbox
23:43
start in 1000s of dollars. And
23:43
it's a different level of
23:47
exposure. But it doesn't make
23:47
sense for people who are just
23:51
promoting a podcast because
23:51
they're, you know, just want to
23:54
grow their listener base, but
23:54
they're not really using it as a
23:57
marketing channel. They're not
23:57
using it to promote a business
23:59
or something like that. And so
23:59
like a castbox promotion at how
24:03
much would you say 2000
24:03
something dollars might make
24:05
sense for Buzzsprout. Because
24:05
we're using our podcast to grow
24:08
our business. It doesn't
24:08
necessarily make sense, if your
24:11
podcast is not at the point yet
24:11
where you're monetizing it or
24:15
receiving monetary value to
24:15
offset that expense. And so in
24:19
that case, you just want to grow
24:19
your, your podcast audience,
24:22
something like overcast might
24:22
make more sense, again, because
24:24
those ads, they start at a lower
24:24
price point. And they're more
24:27
targeted, not in the sense of
24:27
you won't be able to specify
24:31
like demographic information,
24:31
but it's going to be specific to
24:34
that podcast category. And some
24:34
of the categories are just less
24:37
expensive than others. So
24:37
interesting place to start.
24:40
Yeah, these
24:40  Alban
numbers have actually
24:40
gone up a lot since back in the
24:43
day when we did it. I think we
24:43
spent a couple $100 and had a
24:46
whole category to ourselves for
24:46
you know quite a while. 30 days.
24:51  Travis
It's 30 it's for a 30
24:51
day spot. Yeah, I'm
24:54  Alban
looking at some of them
24:54
now. And it's pretty incredible.
24:56
I mean, if you want to be in the
24:56
business category, why $1,700
25:02
and on average, you get 70 to 90
25:02
new subscribers. So that's like
25:05
$21 per new listener. That's,
25:05
that's pretty high. So you're
25:11
definitely if you're doing that,
25:11
you want to make sure you have a
25:13
podcast that has kind of a
25:13
monetization strategy behind it,
25:18
that you'll be able to make
25:18
money when people are listening
25:20
to your podcast.
25:21  Travis
Yeah, either that or if
25:21
you start using something like
25:24
popcorn, or you start doing
25:24
affiliate marketing, you're
25:26
like, Hey, I got some revenue
25:26
coming in. I've already got the
25:29
mic that I want. What else can I
25:29
do? This could be a good way to
25:32
kind of funnel some of that back
25:32
into your podcast to help it
25:35
grow, and get some more
25:35
exposure. So fun little tip, fun
25:38
little bonus tips here in
25:38
Buzzcast. So what's new in
25:43
Buzzsprout, Kevin and other
25:43
we're always working on fun
25:44
stuff. What, uh, what kind of
25:44
updates have we rolled out in
25:47
the last couple weeks?
25:48  Kevin
Okay, yeah, we've done a
25:48
couple cool things that have
25:51
rolled out in the past couple of
25:51
weeks one, we'll start here is
25:54
the podcast location tag. This
25:54
is let me say it this way, it is
26:00
only applicable to those who are
26:00
podcasting about a specific
26:04
location. So it's not a way for
26:04
you to go in, like Buzzcast.
26:07
We're all in various places
26:07
around Jacksonville, Florida
26:10
right now, we're not going to go
26:10
in there and put Jacksonville,
26:12
Florida as a location for
26:12
Buzzcast. But if you have a
26:17
podcast that is about Disney
26:17
World, or is about Spain, or
26:21
tourism in Florida, then this
26:21
would be a great use of the
26:24
location tag. Because what it
26:24
does is it drops a location with
26:29
a bunch of geocode and other
26:29
stuff in it, but it drops it
26:32
into your RSS feeds. And then
26:32
podcast player apps like
26:35
overcast and sit your podcast
26:35
addict now have the ability to
26:39
give another way for people to
26:39
find podcasts. So if you're
26:42
interested in discoverability,
26:42
that's what this tag was added
26:44
for. This is another new tag
26:44
from the podcast namespace that
26:47
we're proud and happy to
26:47
support. And so hopefully, one
26:50
day in the future, you'll be
26:50
able to open up your favorite
26:52
podcast player app and say, Oh,
26:52
I'm going to Disney in a couple
26:56
weeks or a couple months. And I
26:56
want to find podcasts that are
27:00
just about Disney. So right now,
27:00
you could just do that just by
27:02
the key word Disney. But
27:02
hopefully in the future, like I
27:05
could just like zoom in on the
27:05
Orlando, Florida area and say
27:07
show me all podcasts at around
27:07
anything in this area, because
27:10
maybe we're gonna be down at
27:10
Disney for a week. But I didn't
27:13
know that. You know, Legoland
27:13
was only 20 minutes away. And
27:15
while I'm there, I want to hear
27:15
about like Outlander, whatever,
27:18
or great restaurants in the area
27:18
or anything else. So that's the
27:22
podcast location tag. If you're
27:22
interested in adding it, you go
27:25
into your podcast settings and
27:25
then under Advanced Settings,
27:29
and down at the bottom, it says
27:29
is your podcast about a specific
27:31
location? By default? It's no
27:31
but if you change the Yes, and
27:34
it will let you type in a
27:34
location, find that spot. And
27:37
then it will be added to your
27:37
feed.
27:39  Alban
That's awesome. So it's
27:39
really is only for people who
27:41
are talking about that a
27:41
specific location and we're not
27:44
trying to bake it. So everybody
27:44
connects with all the podcasters
27:48
in their area, you can find out
27:48
what shows being made near you.
27:51
It's really like, Oh, I live in
27:51
Jacksonville, Florida. Are there
27:56
any podcasts about the things
27:56
that are here? And so I pull up
28:00
sport local sports teams, I pull
28:00
up? Here's a podcast about local
28:05
politics. And I could kind of
28:05
pull all those together. That'd
28:09
be really nice.
28:10  Kevin
Yeah. So if you're doing
28:10
like a podcast about
28:13
Jacksonville Jaguars, that's not
28:13
necessarily about the
28:15
Jacksonville area. But I would
28:15
still tag it as a Jacksonville
28:18
podcasts because it's about a
28:18
sports team that is based out of
28:21
Jacksonville, Florida. And that
28:21
way again, we don't know what
28:24
apps are going to do in the
28:24
future. But if they do have like
28:27
a show me podcasts of interest
28:27
around this area, and they
28:30
present you with a map or your
28:30
current location, then you would
28:32
want your Jacksonville Jaguars
28:32
podcast to show up there. Same
28:35
thing if you were talking about
28:35
the restaurant scene here, or
28:39
real estate in the area, or you
28:39
know, things to do in North
28:42
Florida, whether it be you know,
28:42
you're talking about the fishing
28:46
scene or the sports scene or the
28:46
whatever, club scene whatever
28:50
the crazy kids are doing these
28:50
days.
28:52  Alban
Hopefully they're not
28:52
going to clubs. Kevin Not right
28:54
now.
28:55  Kevin
No, no plumbing, okay.
28:56  Travis
I mean, it's it's
28:56
Florida, I wouldn't put it past
28:58
him. There's a reason that you
28:58
can type your birthday into
29:01
Google, followed by Florida man,
29:01
and you will get a really funny
29:04
story about someone doing
29:04
something crazy on a police
29:06
report.
29:07  Alban
Okay? You can't talk
29:07
about Florida man and not get
29:10
this lecture. So you brought
29:10
this on yourself, Travis,
29:15
Florida man is not has nothing
29:15
to do with the people who live
29:18
here. Everyone in Florida is
29:18
just as normal as everywhere
29:21
else. It's just that the way
29:21
that Florida makes all police
29:25
reports public. Everyone else is
29:25
hiding it. And so when somebody
29:31
in Florida does something crazy,
29:31
and that police reports out
29:34
there in the public domain, then
29:34
the newspapers find it. They're
29:39
like, Oh my gosh, what a crazy
29:39
story. But like the reason
29:42
there's no Georgia man or Ohio
29:42
man or New York man, is because
29:47
all the crazy stuff you guys do
29:47
in your other states. They just
29:50
don't publish it. And we're open
29:50
and everything's up in the open
29:54
Florida so yeah, no one don't
29:54
come after Florida last time
29:58
around on the podcast. This is a
29:58
beautiful place.
30:03  Travis
This is the benefits of
30:03
having a lawyer but not your
30:05
lawyer on the podcast.
30:07  Alban
Yeah, I don't know if
30:07
that was legal advice that was
30:08
just like me defending my, you
30:08
know, home state. Well, I
30:12  Travis
mean, I grew up. I was
30:12
raised here. So I'm definitely a
30:15
Florida boy as well. Kevin, I
30:15
believe you are too, right.
30:18  Kevin
No, I was born in New
30:18
York. But sorry
30:23  Travis
WAMP, well, we'll keep
30:23
you around.
30:25  Kevin
All right back on topic
30:25
location tag. So it is available
30:29
supported by Buzzsprout can push
30:29
locations into your RSS feed.
30:33
And there are two apps that I
30:33
would like to mention, because
30:36
they've jumped on board right
30:36
away and are supporting it one,
30:39
our friends at podcast addict
30:39
and amazing podcast listening
30:42
app for Android devices. And the
30:42
other is pod friend, which is
30:47
web based, I believe, yep. Oh,
30:47
they have an app for Mac also.
30:51
So they have an app for Windows,
30:51
not for Mac, and you can listen
30:53
in your browser. They've got
30:53
Android and iOS apps coming
30:56
soon. But pod friends really
30:56
cool app and they have jumped on
31:00
board and started supporting all
31:00
the new podcasts namespace tags
31:03
as well. So if you add a
31:03
location, if you have a podcast
31:05
about a specific location, add
31:05
it in Buzzsprout, give it about
31:08
24 hours, and then go check out
31:08
your podcast on pod friend and
31:10
podcast addict and see how
31:10
they're using that data.
31:14  Travis
Well, and just real
31:14
quick, as a review, Kevin, when
31:16
we're talking about tags,
31:16
talking about namespaces, this
31:21
is all part of the podcasting
31:21
2.0 working group, right. So
31:25
just if you just could just give
31:25
like a two, three minute just
31:28
oh, I do this every time brief
31:28
recap
31:29  Kevin
Listen, to listen to the
31:29
previous episodes,
31:31  Travis
I feel like it's
31:31
helpful. I feel like it's
31:33
helpful. Kevin, just humor me.
31:35  Kevin
All right, there's a
31:35
group of people that are working
31:37
hard to extend the tags that are
31:37
available in your RSS feed to
31:40
make podcasting more accessible
31:40
and, and continue it to be open
31:44
and, and not locked in. Like, we
31:44
don't want certain features only
31:47
in certain apps, we want them to
31:47
be available to any app
31:49
developer that wants to put them
31:49
in their app. And so the podcast
31:52
namespace is a way for us to
31:52
work together as a community.
31:55
It's not just Buzzsprout. But
31:55
there's other hosting companies.
31:58
And there's lots of apps
31:58
developers, and we're all
31:59
working together to find out
31:59
what are the latest and greatest
32:03
things that we can imagine. And
32:03
then how can we get them into
32:05
RSS feeds so that the whole
32:05
ecosystem can benefit from them?
32:08
So that's what's happening.
32:10  Travis
Thank you. Thank you for
32:10
that quick synopsis. I know that
32:12
I found it very helpful. And I
32:12
think our listeners do as well.
32:16
Can we talk about any of the
32:16
other namespace tags that were
32:19
settled in the latest spec doc
32:19
that we're going to be
32:23
supporting in the near future?
32:24  Kevin
Yeah, all this work is
32:24
happening in phases, phase one
32:26
closed last year. And phase two
32:26
just closed at the end of
32:29
January, January 31 of this
32:29
year. So the location tag was in
32:33
phase two. And what else is in
32:33
phase two, the person tag, and
32:38
we're working on that. So that's
32:38
a way to be able to say who the
32:42
people are, who are responsible
32:42
for putting this podcast
32:45
together, like hosts, co hosts
32:45
and all that other kind of
32:48
stuff. And we're working on that
32:48
right now. Hopefully, we in a
32:50
couple weeks, we'll talk more
32:50
about that. There is Oh, and
32:54
then there's also a replacement
32:54
tag for episode and season
32:57
number. So right now, the
32:57
episode and season number stuff
32:59
only works in Apple podcasts.
32:59
That was a iTunes namespace tag
33:05
that came out in 2018. And of
33:05
course, we jumped in and
33:08
supported it right away and will
33:08
continue to support it. But
33:11
third party app developers don't
33:11
love the idea of supporting
33:15
iTunes, Apple podcasts specific
33:15
namespaces. So the podcast
33:19
namespaces, that no problem, we
33:19
can create one that's not Apple
33:23
specific, you know, so they can
33:23
feel more secure and safe around
33:26
developing around it like apple,
33:26
it's not going to change it. So
33:30
that's happening as well. But
33:30
that's going to be completely
33:32
transparent change. But
33:32
hopefully, we'll see better
33:34
support for episodes and seasons
33:34
and third party apps right now.
33:37
Like if you look in overcast or
33:37
pocket casts, or castbox. I
33:41
don't know how many of them
33:41
support episode and season
33:44
numbers. And it puts podcasters
33:44
in a weird position like should
33:47
I put my episode number in my
33:47
title, or should I not? Well,
33:50
hopefully this helps solve that
33:50
problem of if we came out with a
33:55
way to communicate episodes and
33:55
season numbers that wasn't Apple
33:59
specific with third party
33:59
developers be more comfortable
34:01
supporting it. So good stuff
34:01
happening all around.
34:04  Travis
Yeah, and if you want to
34:04
get an idea of what this person
34:07
tag could look like, this is
34:07
something pod chaser does really
34:10
well. So if you claim your
34:10
podcast on pod chaser, and you
34:14
create a profile, it will also
34:14
link to any other podcasts that
34:19
you go on as a guest in two
34:19
specific episodes. So you could
34:22
literally type Alban Brooke with
34:22
an E on the end into pod chaser
34:26
and see all the podcast episodes
34:26
that Alban has been a part of
34:29
that they've said that hey,
34:29
Alban is on the show, but that
34:33
would be a use case where you
34:33
could very easily see where
34:37
someone has been on other
34:37
people's podcasts. And also for
34:40
you be able to easily find and
34:40
link to podcasts that you've
34:44
been on, as well.
34:46  Kevin
Yeah, actually, right now
34:46
in pot chaser. Most of it is all
34:48
manual. So you have to create
34:48
your own pod chaser profile. And
34:52
then every time you appear on
34:52
somebody else's podcast, you can
34:54
go and you can tag yourself in
34:54
that episode. And then whoever's
34:57
claimed that podcast can like
34:57
Prove it or say yes, they
35:01
actually were guest. And pod
35:01
chaser has their own team of
35:04
people who are doing
35:04
verifications. And it's a, it's
35:07
very labor intensive. The idea
35:07
here is that if we can put these
35:10
tools in the hands of the
35:10
creators, we can get better
35:13
associations between who was on
35:13
what podcast when. And then
35:17
third party app developers could
35:17
cross link between all that
35:19
stuff. Now, it is ripe for
35:19
abuse, of course, because I
35:22
could say that Joe Rogan was on
35:22
my last episode. And then
35:25
hopefully, anybody's
35:25
interesting. Joe Rogan ends up
35:27
finding my podcast. So we're
35:27
making sure there's controls in
35:30
place where stuff like that
35:30
doesn't happen. And that's
35:33
what's taken this tag a little
35:33
while to take off, like, if
35:35
you've noticed in Apple podcasts
35:35
for, it's probably been over a
35:39
year now on some of the more
35:39
popular shows like the top 200
35:42
shows on Apple podcasts. If you
35:42
scroll down to the bottom, you
35:44
can see pictures of who the
35:44
hosts are of that show. And
35:46
sometimes they have images of
35:46
guests. And you can tap that and
35:49
get more information about those
35:49
people. That's the same type of
35:51
functionality that we're trying
35:51
to replicate in the new podcast
35:55
namespace. But again, Apple has
35:55
a team that's doing that. And
35:58
they're only doing it for a
35:58
handful of podcasts, when you
36:00
open it up to the entire world
36:00
of podcasters. There's a whole
36:03
bunch of, you know, just abuse
36:03
possibilities that we have to
36:06
account for and make sure it's
36:06
stuff works the way it's
36:09
supposed to and doesn't get
36:09
gamed So, but that stuff's all
36:12
coming soon. Like I said,
36:12
hopefully, in two weeks, we'll
36:14
have more to say about that. And
36:14
then again, the the apps that
36:18
are first, at implementing this
36:18
stuff, I would recommend you go
36:21
ahead and download and download
36:21
podcast, podcast addict, if you
36:24
have an Android phone. On iOS, I
36:24
don't know who's kind of leading
36:27
the charge there. I know, pod
36:27
friend is web based. But these
36:32
apps that are supporting these
36:32
namespaces, these are really
36:34
great things. So check them out
36:34
and see if they're a good app
36:38
for you. support them, tell your
36:38
friends to check out these apps
36:41
as well, because adoption is
36:41
key. Like it's always chicken
36:43
and egg, like who's going to
36:43
implement this tag first, right?
36:45
The podcast app or the host. And
36:45
so we're trying to go ahead and
36:49
lead the charge on the hosting
36:49
side, get as many of these tags
36:52
out there in the wild as
36:52
possible. And then hopefully,
36:54
that leads to app developers
36:54
saying, Oh, you know what, there
36:56
are a significant number of
36:56
podcasts, RSS feeds that are
36:59
using these tags. Now, it's
36:59
worth my while to take the time
37:02
to develop a UI around it on the
37:02
user experience.
37:08  Alban
So do we have time to
37:08
talk about the one last feature
37:11
that we just rolled out?
37:12  Travis
Yeah, I think so. Kevin,
37:12
you want to talk about this game
37:16
changer of a feature first ever?
37:16
And the way that we're framing
37:21
it in a baseball stats world,
37:21
right? world's largest
37:26  Kevin
guest stats import tool?
37:26
Yeah. So one of the things that
37:31
stinks right now in podcasting
37:31
is when you move from one host
37:35
to another host. So like, if you
37:35
started on anchor, right, just
37:41
throwing that as an example, you
37:41
started on anchor, and you used
37:44
it for a little while. And then
37:44
you said, you know that they
37:46
don't have a certain feature or
37:46
functionality, or they're not
37:48
helping me grow my show as much
37:48
as maybe something like
37:51
Buzzsprout would. So you move
37:51
your show from anchor to
37:53
Buzzsprout. That's an easy
37:53
process, right? Nothing too
37:57
difficult about that. But let's
37:57
say you had a couple 100
38:01
downloads on your anchor podcast
38:01
before you came to Buzzsprout.
38:04
And now when you're in
38:04
Buzzsprout, you start at zero
38:06
downloads. And that's kind of a
38:06
bummer, because you worked hard
38:08
those first couple months to get
38:08
a couple 100 downloads. And now
38:11
your stats say zero. And so we
38:11
set out to solve that problem.
38:16
The challenges, of course, that
38:16
most podcast hosting companies
38:20
don't have API's, which is a way
38:20
for like Buzzsprout, to talk to
38:25
anchor directly for us to pull
38:25
those numbers from your old
38:28
account into your new Buzzsprout
38:28
account. And so we've kind of
38:32
got tired of waiting for other
38:32
hosting companies to make their
38:36
stats available in a way that we
38:36
could just pull them directly,
38:39
just for the record. Buzzsprout
38:39
does make our stats available.
38:42
So if you went to like we in our
38:42
API that you have, as a
38:46
Buzzsprout customer, you can
38:46
provide another app with your
38:49
username and password for your
38:49
Buzzsprout account. And then
38:51
they could pull your stats if
38:51
they wanted to. But nobody else
38:53
was doing that. And we got tired
38:53
of waiting for them to do that.
38:56
And so we decided to create a
38:56
manual import process where you
38:59
can just go ahead and Hey, why
38:59
don't you just tell us how many
39:02
downloads you had on that
39:02
previous episode. So now if you
39:05
import if you let's walk through
39:05
that scenario, if you come from
39:08
anchor, you started your show
39:08
over there, you import it into
39:11
Buzzsprout. In the confirmation
39:11
email that you get from
39:13
Buzzsprout. After all your
39:13
episodes have been copied into
39:16
your new account, you can click
39:16
a link and will show you all
39:18
your episode names. And we can
39:18
say how many downloads Did you
39:21
have on your first episode? How
39:21
many do you have in your second
39:23
how much you have in your third?
39:23
And all you do is punch in the
39:26
number of downloads that you
39:26
had. When you were with anchor
39:30
when you were with competitor
39:30
XYZ doesn't matter. And then you
39:33
hit save. And now when you go to
39:33
your stats, it says hey, you had
39:36
300 downloads even though it's
39:36
your first day on Buzzsprout we
39:39
can display those numbers that
39:39
you had from the previous host.
39:43  Alban
How do we stop people
39:43
from just putting in a massive
39:46
amount of numbers just to like
39:46
inflate their stats?
39:49  Kevin
Oh my gosh, dude, we
39:49
never thought of that. I was I
39:56
was just joking around not
39:56
caught off guard. We have
39:58
thought about that. You can
39:58
change Yes, if you only got 100
40:02
downloads for your first
40:02
episode, and you put in 10,000,
40:05
then your Buzzsprout stats will
40:05
absolutely display 10,000. Now
40:09
there's gonna be a little footer
40:09
at the bottom of your stats page
40:11
that says 10,000 stats were
40:11
manually added by you and
40:14
therefore are not Buzzsprout and
40:14
IAB v2 certified. So all of the
40:19
stats that Buzzsprout collects
40:19
are ib v2 certified. But
40:24
anything that you manually put
40:24
in is going to have that little
40:26
footnote at the bottom that says
40:26
these numbers were added by the
40:29
individual and are not IRB v2
40:29
certified. So the idea here is
40:32
that we're not giving you a way
40:32
to crank up your numbers just so
40:36
that you can go out and sell a
40:36
bunch of ad sponsorships at a
40:39
really high CPM. If you do that,
40:39
you will have that footnote at
40:43
the bottom, what we're doing is
40:43
we're giving you a way to not
40:47
have to keep a separate
40:47
spreadsheet of your numbers when
40:50
you move from one host to
40:50
another. So that you look in
40:52
Buzzsprout and says you have
40:52
1000 downloads and then you
40:54
always have to reference this
40:54
other spreadsheet that said, Oh,
40:56
look, I also had 300 from over
40:56
here. So really, I have 1300
40:59
total. Well, now you can just
40:59
have that 1300 total right in
41:02
your Buzzsprout account, and you
41:02
can enter it one time and then
41:04
throw away that old spreadsheet.
41:04
You don't need it anymore. So
41:07
absolutely Alban good questions.
41:07
First question that I think a
41:09
lot of people are going to ask
41:09
is what's stopping somebody from
41:12
just making huge numbers, you
41:12
can absolutely do that. At the
41:16
end of the day, you're really
41:16
kind of only cheating yourself,
41:18
like your numbers are your
41:18
numbers. And whether you have
41:20
them in a spreadsheet or not.
41:20
And again, anybody can always do
41:24
this with like developer tools
41:24
or something, you can always
41:26
right click on the number in
41:26
your Buzzsprout stats and change
41:28
that number in your browser to
41:28
whatever you want. And then take
41:30
a screenshot or print out the
41:30
page as a PDF. And so if you
41:34
wanted to cheat your numbers,
41:34
you could always do that. This
41:37
is just a nice way for you to be
41:37
able to keep your numbers,
41:39
hopefully your real numbers
41:39
don't know, don't cheat yourself
41:42
here, just put in your real
41:42
numbers. And then you'll have a
41:45
consistent, accurate, updated
41:45
total, even if you move from
41:47
another host before you came to
41:47
Buzzsprout. When you go to your
41:50
Buzzsprout statistics page.
41:52  Travis
Yeah, so this feature
41:52
only applies if you're moving
41:54
from a different host. If you've
41:54
always been with Buzzsprout,
41:56
then all of your stats are right
41:56
there. So don't worry, we've
41:59
captured them all for you. Now,
41:59
when somebody does import the
42:02
stats, where's it going to show
42:02
up in their stats dashboard,
42:05
because we have several
42:05
different tabs, including
42:07
listener location, and devices
42:07
and apps and that kind of stuff.
42:10
So what parts of the Buzzsprout
42:10
stats are impacted when they do
42:13
add these, their old download
42:13
stats from their previous
42:16
podcast host?
42:17  Kevin
Right? Well, your stats
42:17
that you manually type in
42:21
yourself, don't have any dates
42:21
associated with them. So only
42:25
show up in the charts and graphs
42:25
and tables that are not date
42:27
specific. So like when you click
42:27
on the main stats thing, the
42:30
first page you land on is how
42:30
many downloads you had in the
42:32
last 30 days, these won't be
42:32
reflected there. But if you
42:35
change it from 30 days to all
42:35
time, then you'll see those
42:38
numbers. And the same thing. If
42:38
you go to like episode
42:41
downloads, you'd have to click
42:41
on all time to be able to see
42:44
those numbers reflected. And
42:44
then as you scroll down, you get
42:47
a list of all your episodes and
42:47
how many total downloads you
42:49
have. Those are not date
42:49
specific. So they'd all show
42:51
there as well.
42:52  Travis
Right? And we and
42:52
because you're manually entering
42:55
the data, we don't have, you
42:55
know, podcast player data, like
42:59
how many of those 300 downloads
42:59
from your previous episode one,
43:02
were an apple versus Spotify
43:02
versus Google. And so we don't
43:05
we don't populate those charts
43:05
with that data.
43:08  Kevin
Which is actually totally
43:08
fine. Because if you think about
43:10
it, at the end of the day, what
43:10
you want is how many downloads
43:13
you had, it doesn't really
43:13
matter how many of those plays
43:16
came in on Android versus apple.
43:16
Because going forward, we're
43:20
gonna start collecting that
43:20
data. And really the only thing
43:22
that's important with that data
43:22
is like what's happening right
43:24
now. Now, it might be
43:24
interesting. I'm not saying that
43:27
it wouldn't be to look back at
43:27
an old episode that you had and
43:31
see how many of the original
43:31
downloads for Episode One were
43:34
downloaded on Android versus
43:34
apple. And then what am I doing
43:37
today, but that data is
43:37
constantly changing. And so even
43:40
Episode One is still getting
43:40
downloads, you know, today Now,
43:44
maybe not that same initial
43:44
spike that we see when we
43:46
release a new episode. But since
43:46
it is constantly getting updated
43:50
with new downloads, the most
43:50
important thing when you're
43:52
talking about apps and devices
43:52
and locations, is what's
43:55
happening right now. And so even
43:55
if we could capture that,
43:58
historically, it wouldn't be
43:58
super valuable. And again, we
44:01
don't have the option to because
44:01
other podcasts are not making
44:04
this data available through
44:04
their API's. So this is the next
44:06
best thing. And at the end of
44:06
the day, it's really like 99% of
44:10
what you need. It's how many
44:10
downloads you had on an episode
44:12
level for your entire history of
44:12
your podcast. And you can always
44:16
find out apps and devices and
44:16
locations moving forward. So if
44:19
you just moved to Buzzsprout, it
44:19
might take you know, two or
44:21
three months to be able to get
44:21
good, accurate information of
44:24
what types of apps and devices
44:24
and locations data that you're
44:27
getting. But within a couple
44:27
months, you've got a full stats
44:29
package again, that has captured
44:29
the entire history of your
44:32
podcast, even though you might
44:32
have started somewhere else.
44:34  Travis
Is there a cutoff point?
44:34
So like, let's say that somebody
44:36
migrated their podcast, early
44:36
2020, late 2019, or even
44:41
potentially before that, and
44:41
they still have that spreadsheet
44:44
floating around somewhere on
44:44
their computer. If they did
44:46
migrate from another host are
44:46
they able to go in even today
44:49
and add those episode downloads?
44:51  Kevin
Yeah, absolutely.
44:51
Absolutely not. You're not gonna
44:54
get the email that says if you
44:54
have stats from your old podcast
44:58
host you can put them here but
44:58
If you go to your stats section,
45:01
and you scroll all the way down
45:01
to the bottom, there's a little
45:03
footer at the bottom that talks
45:03
about our IRB certification. And
45:07
underneath that, if you have a
45:07
podcast that was imported from
45:10
another host, there'll be
45:10
another link. So this is not for
45:13
everybody. This is only if you
45:13
imported your podcast, it'll say
45:16
you can manually add downloads
45:16
from your, from your imported
45:19
episodes to keep track of your
45:19
stats all in one place. And you
45:22
can click that link, and it will
45:22
bring you to that page where you
45:24
can punch in your numbers.
45:26  Alban
Well, that's awesome. I
45:26
know, there's, that's actually
45:27
been a much requested feature.
45:27
And it's excited to be able to
45:32
give that to people, I'm sure
45:32
there's a lot of people in
45:34
support, who will get a friendly
45:34
email over the next week and
45:37
saying, Hey, here's how you do
45:37
it. And you can go and update
45:40
your numbers. So you don't have
45:40
to keep that separate
45:43
spreadsheet. And there are other
45:43
checks in place. Like you can't
45:47
just use these numbers to get
45:47
yourself a sweet popcorn
45:51
sponsorship, popcorn will
45:51
actually see the numbers that
45:55
you are actually getting and
45:55
Buzzsprout they're getting the
45:57
IB certified numbers. So they
45:57
will know, you know, oh, it says
46:02
200,000 on my page, you know,
46:02
they can see that you imported
46:06
200,000. So yeah,
46:09  Kevin
yeah, that's a good
46:09
point. Our popcorn integration
46:11
continues to work, as it always
46:11
has. Any numbers that you type
46:14
in will not be sent over to your
46:14
popcorn account. They'll
46:15
continue to count the way that
46:15
they have in the past. And so
46:19
yeah, just be honest. Yeah,
46:19
hopefully this is a tool This is
46:23
the tool for you. So that no
46:23
that that no, this the numbers
46:25
that you punch in here are for
46:25
your benefit. And again, so you
46:28
don't have to maintain stats in
46:28
two separate places and you can
46:31
throw out that old spreadsheet
46:31
once you punch him in.
46:33  Travis
Before we go just want
46:33
to give another special shout
46:35
out to Keith thanks for
46:35
forwarding that email regarding
46:37
verbose. We could talk about it.
46:37
If you want to get a shout out
46:40
in the next episode of Buzzcast.
46:40
All you have to do is share our
46:43
how to start a podcast step by
46:43
step guide for 2021 from our
46:46
YouTube channel, and send a
46:46
screenshot to me Travis at
46:49
Buzzsprout calm and we'll give
46:49
you a shout out. Thanks for
46:51
sticking around being the best
46:51
podcast audience on the planet.
46:54
And we'll catch you in the next
46:54
one. Keep podcasting