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episode 43: How serious should podcasters be about Clubhouse? + December Stats (feat. Krystal Proffitt) [transcript]


In this episode, Krystal Proffitt from The Proffitt Podcast joins us to discuss the best ways to use Dynamic Content, shifts we noticed in Buzzsprout's December stats, and whether or not Clubhouse is the next big social media platform.

Links from today's episode

  • Add Pre-Rolls and Post-Rolls with Dynamic Content (Video)
  • Announcing Dynamic Content for All Buzzsprout Accounts (Blog)
  • Buzzsprout December Stats


Review Buzzcast in Podchaser to let us know what you think of the show.

Buzzsprout's Dynamic Content tool now allows you to save multiple clips in your Dynamic Content Library and track how many downloads each clip receives. Learn more on our New Features page.


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 2021-01-15  56m
 
 
00:00  Kevin
Are these called groups?
00:00
And are they called clubs in
00:02
clubhouse? I thought they were
00:02
called clubs.
00:04  Krystal
Maybe that's right. I
00:04
don't know. Maybe they are
00:07
called clubs. And I'm just
00:07
thinking groups.
00:10  Kevin
Okay, when I filled out
00:10
the form for a Buzzsprout Club
00:13
is what I filled out the form to
00:13
get.
00:15  Krystal
Yeah, it's a club.
00:15
Yeah. Okay, I see one right
00:18
here.
00:18  Kevin
So let's so Alban, what
00:18
you joined, was probably the
00:21
black pod collective club.
00:22  Alban
Yeah. But it's called the
00:22
power of podcasting. She said,
00:26
me, but she sent me Was it she
00:26
started a group.
00:28  Travis
I think we're all just
00:28
using our former social media
00:31
terminology and applying it to
00:31
Yeah, club. However, nobody
00:34  Kevin
knew when Twitter first
00:34
came out, nobody knew what to
00:36
call them. We used to call them
00:36
like, you know, Twitter's or my
00:39
message on Twitter, and then
00:39
tweet finally caught on
00:42
clubhouse trying to get club to
00:42
catch on.
00:44  Krystal
Yeah, that makes that
00:44
make sense, though.
00:46  Travis
They're trying to make
00:46
fetch happen? We'll see. We'll
00:48
see. So Krystal, have you had an
00:48
opportunity to check out dynamic
00:55
content yet?
00:57  Krystal
Yes, I have. And I have
00:57
so many thoughts on how
01:02
independent content creators can
01:02
use this for just, I mean, I'm
01:08
just going to be really honest,
01:08
I have a million ideas. So you
01:10
tell me what you like direction
01:10
you want to take it in. And we
01:15
can go from there.
01:16  Travis
That's fantastic.
01:16
Awesome. For those of you who
01:19
did not catch the last episode
01:19
of Buzzcast, where we talked
01:22
about dynamic content, which is
01:22
the newest feature that we've
01:25
rolled out to all of our
01:25
Buzzsprout podcasters. Kevin, do
01:27
you want to just give a brief
01:27
synopsis of what dynamic content
01:31
is?
01:32  Kevin
Sure, I'll be as concise
01:32
as possible, you can always
01:34
listen to the last episode. But
01:34
it is a new feature within
01:36
Buzzsprout, where you can upload
01:36
short audio clips, five minutes
01:40
or less. And you can assign them
01:40
to play before your main content
01:42
or after we call those pre rolls
01:42
and post rolls. And then you can
01:45
apply them, you can set it up.
01:45
So it applies to all future
01:48
episodes as you continue to
01:48
upload. And there's also a very
01:51
cool button, you can click to
01:51
apply it to your entire back
01:53
catalogue, whether you have one
01:53
episode in the past, or 1000
01:57
episodes in the past doesn't
01:57
matter. And, yeah, that's
02:00
dynamic content. In a nutshell,
02:02  Travis
yeah. And the great
02:02
thing about it too, is, you
02:04
know, the tech team worked
02:04
really hard to make sure that it
02:06
would be a feature, we could
02:06
roll out to everyone. Because
02:09
typically, being able to
02:09
dynamically stitch audio files
02:13
and add things and remove things
02:13
without affecting the original
02:16
audio quality of the episode is
02:16
like a feature you have to pay
02:19
for. And so they worked really
02:19
hard to make sure that this is
02:21
something we could offer, across
02:21
all of our plans at no
02:24
additional charge. So super,
02:24
super grateful for that. But
02:28
then also, what's really cool is
02:28
we made sure that whenever you
02:31
add pre rolls and post rolls, it
02:31
doesn't break anything that
02:35
you've already done. So if you
02:35
add chapter markers is going to
02:37
automatically shift the chapter
02:37
markers based on how long the
02:40
pre roll is, and all that kind
02:40
of stuff. So yeah, it really is
02:45
great. All the feedback we
02:45
received from you guys so far
02:48
has been super positive. And
02:48
we're grateful that you guys
02:50
have been digging into it and
02:50
loving it. But we wanted to talk
02:53
about different use cases,
02:53
different ways that you could
02:56
use dynamic content to just have
02:56
more control over how your
03:00
listeners are engaging with your
03:00
particular podcast episode. So
03:03
Krystal, have you used dynamic
03:03
content so far for your own
03:06
shows?
03:07  Krystal
Yeah, so the first
03:07
thing that I did, which I work
03:11
with online business owners and
03:11
entrepreneurs, and they're
03:13
always asking me, how can I get
03:13
something that's happening right
03:17
now in front of my audience. And
03:17
so I played around with an
03:21
affiliate promotion, and I'm
03:21
actually an affiliate of
03:23
Buzzsprout. And I thought, you
03:23
know, this is a great
03:26
opportunity, because I don't
03:26
always mention an affiliate in
03:31
every single episode. So it was
03:31
kind of a fun way for me to just
03:35
play with it, see what happens
03:35
kind of measure results. Because
03:40
if anyone knows that it that is
03:40
an affiliate for Buzzsprout. You
03:43
get pinged when you make an
03:43
affiliate connection, so I could
03:47
definitely measure it. And so
03:47
what I did is I just recorded a
03:51
super quick what I like to call
03:51
a self sponsored ad, and I said,
03:56
Hey, guys, you know, have you
03:56
tried out my favorite platform
03:59
Buzzsprout. And then I was
03:59
really strategic and mentioning
04:03
a link, I think that that's
04:03
really important when you're
04:05
using dynamic content is to say
04:05
your link out loud, because it
04:11
may not be in my show notes for
04:11
episode one, right? Because I
04:15
applied these to every single
04:15
episode. And I have over 220 at
04:19
this point. So I wanted them all
04:19
to be in there. And I actually
04:23
saw several affiliates, like
04:23
sales come through. So that was
04:26
really cool. So I'm like, well,
04:26
it's it's working. I mean, other
04:30
than that, I just was really
04:30
excited about this. Because for
04:35
people that use their podcast as
04:35
part of their business, it's a
04:39
way for you to promote something
04:39
that's time sensitive. If you
04:41
have a, you know, a promotion
04:41
going on in February, but you
04:45
want to start talking about it
04:45
in January, then it gives you
04:48
the opportunity to do that and
04:48
then take it down because maybe
04:51
you don't want that on all of
04:51
your episodes after you've
04:54
launched something. And the link
04:54
that you shared was that like a
04:58
domain that's really easy to
04:58
read. Then Then redirects to
05:01
your affiliate link, like,
05:02  Travis
how did you make sure
05:02
that it was memorable? Because
05:05
often the time that the hard
05:05
part when you use affiliate
05:07
links, whether you use Bitly or
05:07
not, is like buzzsprout.com,
05:10
slash m 17. qR? It can be
05:10
difficult to remember. So So how
05:15
did you set that up? So it'd be
05:15
easy for people to remember to
05:18
take action.
05:19  Krystal
Yeah, so I kind of
05:19
established this, I have a
05:21
WordPress website, that's my
05:21
main website. And I use the
05:26
pretty links plugin, which
05:26
allows you to redirect a site
05:30
from your domain to anywhere
05:30
that you want. And I started
05:33
doing this about a year and a
05:33
half ago, because I'll just be
05:36
really honest, it's not only
05:36
easy for my audience, it's easy
05:39
for me to remember. So for all
05:39
of my affiliates, and I'm a part
05:43
of, it'll have my main domain,
05:43
it's Krystal profit.com. And
05:47
then it'll have whatever the
05:47
promotion is afterwards. So I
05:51
kind of just established that as
05:51
a role. I think Bitly is another
05:55
great platform to use. If you
05:55
don't have your own website,
05:58
which I know some people just
05:58
use their Buzzsprout website.
06:02
And you could use Bitly. I'm
06:02
sure there's a ton of other
06:05
short link. I don't know if
06:05
you'd call them applications or
06:08
programs out there that allow
06:08
you to shorten them. But I think
06:12
it's really important for you as
06:12
the host to be able to save
06:15
them, like Travis said, not kind
06:15
of stumble over the letters was
06:18
that a number was that a space
06:18
was that a dash? Because it just
06:22
makes it easier for your
06:22
audience to actually follow up
06:25
and go do whatever your call to
06:25
action was for them.
06:28  Alban
One of the other ways
06:28
that I really like is the
06:31
ability to let people know about
06:31
specific events. So whenever we
06:36
go to something like podcast
06:36
movement, or pod Fest, we're
06:40
going to a conference, we always
06:40
want to send out an email to let
06:43
everybody know, hey, if you're
06:43
at this conference, come by and
06:46
see us. But the what's always
06:46
been difficult is we never could
06:50
really do that with a podcast,
06:50
we could bake it into an
06:53
episode. So the most recent one,
06:53
let people know about it. But if
06:58
anybody listen to old episodes,
06:58
they would never have any idea
07:02
about the episode. And then
07:02
you've kind of got this weird
07:04
artifact for years. It's like
07:04
people go back and listen, it's
07:07
like, Hey, we're going to
07:07
podcast move in 2014, come on
07:10
down. So like, have you have you
07:10
had chances to experiment with
07:14
that at all?
07:15  Krystal
No. But I as far as
07:15
what I like to look at it is,
07:18
you know, you could use it for
07:18
special announcements and calls
07:21
to action. But another thing
07:21
that brings back to your point
07:25
of something that's happening,
07:25
like in real time, whenever I'm
07:28
working with podcasters, I'll
07:28
tell them, like, try to focus
07:32
just on your show for a while.
07:32
Because they'll say, well,
07:35
should I have an Instagram and a
07:35
Facebook group? And should I do
07:39
all these other things for my
07:39
podcast, and I say, just focus
07:42
on your podcast, getting your
07:42
podcast up and running, making
07:46
sure it's like you're talking to
07:46
the right people. And you have
07:49
all the things set up to make
07:49
your podcast successful to where
07:53
you don't burn out. That is a
07:53
huge thing for me is not just
07:56
getting it launched. But make
07:56
sure you're excited to come back
08:00
every single week. So I want
08:00
them focusing on just their
08:03
podcasts for the first let's say
08:03
three months of their show.
08:07
Well, if three months in,
08:07
someone's like, Okay, I think
08:10
I'm ready to start a Facebook
08:10
group for my show to interact
08:13
with my people. Well, you could
08:13
insert a dynamic content ad that
08:17
says, Hey, guys, we just
08:17
launched our brand new Facebook
08:20
group, here's the URL or go just
08:20
find us on Facebook, here's the
08:24
name of it, go check it out, we
08:24
would love to have you join our
08:28
community. And it would not only
08:28
go into the current episode, but
08:31
it would go back to all the
08:31
other episodes. So if they're
08:35
getting new listeners,
08:35
everyone's hearing the same
08:38
message. And hopefully you can
08:38
grow other platforms. Another
08:41
way I like to use it is I love
08:41
you know, you talked about
08:44
building your email list or
08:44
having an email list to send
08:48
people to, you can mention your
08:48
free resources, if you have free
08:51
trainings, if you have videos on
08:51
YouTube, whatever it would be,
08:55
but I think specific calls to
08:55
action are really important. Yeah,
08:59  Alban
you're making some good
08:59
points. I actually hadn't
09:00
thought about that. From like a
09:00
conversion rate optimization,
09:04
like you're trying to AV test
09:04
things. One of the difficult
09:07
things to do would be, let's say
09:07
the old way, I say, oh, follow
09:12
me on Instagram, I want to only
09:12
have one call per action. So I'm
09:15
saying follow me on Instagram.
09:15
But then a year later, when my
09:18
podcast is twice the size, then
09:18
I'm saying follow me on Twitter
09:22
and I see better results. I
09:22
could incorrectly interpret that
09:26
as Oh, people would rather
09:26
connect on Twitter than
09:29
Instagram. Instead, now I could
09:29
say I'm not putting this call to
09:34
action into the main body of the
09:34
episode. I'm putting it into the
09:38
dynamic content. So that at any
09:38
point I could be running a test.
09:42
I say, well, we'll talk about
09:42
this later today. But I'm like,
09:46
I talked about Twitter for a
09:46
week. I saw the results, but
09:49
then I put on you know, hey,
09:49
follow me on or join me on
09:53
clubhouse. And I could just
09:53
experiment with that for a week.
09:58
I may find out that it doesn't
09:58
Work it all for my audience. And
10:02
then you can remove it and move
10:02
on to a different call to
10:04
action. I know one thing I see
10:04
people get caught up in a lot
10:09
you see this on websites, but
10:09
also in podcasts is they ask you
10:13
to do like seven things. And sub
10:13
number the you actually get
10:18
exactly zero people to do
10:18
anything. You know, you're like,
10:22
hey, follow me on all these
10:22
channels do all this stuff. And
10:25
it doesn't matter how much you
10:25
love somebody, you're not
10:27
following them on separate
10:27
different channels. Right? It's
10:31
just like having one call to
10:31
action is much more powerful
10:34
than having three or four.
10:36  Krystal
Right? And I think too,
10:36
like, I'm a huge, just a big fan
10:41
of having a content calendar.
10:41
And even if it's as simple as a
10:45
Google Sheet, it's what I use, I
10:45
just use a Google Sheet, I have
10:48
a dump all of my ideas in there,
10:48
I have my episode numbers. You
10:52
know, if I have main talking
10:52
points or something that I want
10:54
to mention that I put it all in
10:54
there. Well, now I actually just
10:58
did this yesterday, I added a
10:58
column for dynamic content. And
11:02
then I can break things out over
11:02
a month period of time, because
11:06
in my opinion, I don't think
11:06
it's as effective if you go in
11:09
and you switch this up. And, you
11:09
know, correct me if I'm wrong,
11:12
but I don't think that that was
11:12
your intention in creating this
11:15
and having like, Oh, you got to
11:15
switch your dynamic content
11:18
every day, or it's not going to
11:18
be effective. Because you know,
11:21
and Alvin and I, we've had
11:21
conversations about marketing
11:24
before, it's like, you got to
11:24
tell people over and over and
11:27
over again, it's super
11:27
important, like you said, to
11:30
just go with one call to action,
11:30
and just be strategic with what
11:36
you're going to promote. So if
11:36
you're trying to grow your
11:38
podcast audience, or grow your
11:38
YouTube, your Instagram, focus
11:42
on that one thing, maybe for a
11:42
month, right, if you publish
11:46
every week, maybe for four
11:46
episodes straight, you only have
11:49
this one call to action for
11:49
people to join you on another
11:53
platform. And then the next
11:53
month, you can see what your
11:55
results were, and kind of check
11:55
it out and see if you wanted to
11:59
change things up from there.
12:00  Kevin
Yeah, you're absolutely
12:00
right. We, when we designed it,
12:03
we built it in such a way that
12:03
you're right, you could change
12:06
it out every day or every couple
12:06
of days if you want. But just
12:08
because you can doesn't mean
12:08
that you should. And I think you
12:11
make a really great point about
12:11
Make sure when you're when
12:15
you're using dynamic content,
12:15
you're strategically thinking
12:17
about how to best use it, and
12:17
then give it enough time to
12:19
measure the results before you
12:19
make changes. We get tempted
12:23
with stuff like this all the
12:23
time, especially when we're
12:25
talking about marketing stuff,
12:25
is I want to try this. And then
12:28
the next day, I have a different
12:28
idea. We might be better it
12:30
might not be but unless we give,
12:30
you know, experiment, a enough
12:33
time to gather enough gather
12:33
enough data, then we're just
12:36
making changes, and we're not
12:36
really learning, right? We're
12:39
just testing our gut. And not
12:39
that you shouldn't trust your
12:44
gut. But if you have the
12:44
opportunity to gather data
12:47
before moving on to the next
12:47
experiment, that's a much
12:49
smarter way to progress and
12:49
hopefully grow your show.
12:52  Travis
So what do you guys
12:52
think about content that is best
12:55
suited as a pre roll versus
12:55
content that's best suited as a
12:59
post roll. Because I know,
12:59
especially in the dynamic ad,
13:04
world, post rolls have started
13:04
to go away, at least as they're
13:09
measuring them. And as they're
13:09
seeing how effective they are.
13:11
They're seeing that pre rolls
13:11
and mid rolls are where it's at.
13:16
If you're trying to get a
13:16
message to somebody that to take
13:19
action specifically on a
13:19
sponsorship, that's where you
13:22
should do it. And that post
13:22
rolls really aren't as valuable
13:24
anymore. But I do think post
13:24
rolls can be extremely valuable
13:27
for, again, letting people know
13:27
about timely information. Or if
13:31
you're testing different calls
13:31
to action about where you want
13:34
people to leave reviews for your
13:34
podcast or sign up for your
13:36
email newsletter, those kind of
13:36
things. So I'm just curious on
13:39
your thoughts on what kind of
13:39
content is best for a pre roll
13:43
and what kind of content is best
13:43
for a post roll?
13:45  Alban
Well, part of this is
13:45
going to be dependent on the
13:48
actual body of the podcast,
13:48
what's actually in the middle.
13:52
If you end the podcast with some
13:52
music that says This podcast is
13:56
over, and then you run for ads
13:56
for Casper mattresses, people
14:00
aren't going to listen to ad
14:00
after ad when they know the
14:04
episode is over. So I would
14:04
probably stop putting like, you
14:09
know, this is done music there.
14:09
And then it needs to be probably
14:14
the postal needs to still have
14:14
more value in it than just an
14:17
advertisement. I mean, I know
14:17
that every once in a while I do
14:21
end up listening to that ad. And
14:21
I'm kind of bummed. I'm like,
14:24
Oh, I listened to that when I
14:24
could have just gone on to my
14:27
next podcast,
14:28  Travis
or it's the same ad that
14:28
they had at the beginning. Like
14:30
the it's not even anything new.
14:30
Right?
14:33  Alban
Yeah. And so I would I
14:33
think that's a much better
14:36
place. I mean, I think of like
14:36
Tim Ferriss where he his post
14:39
role is always his newsletter.
14:39
He's like, Oh, I do this Friday
14:45
newsletter and if you'd like to,
14:45
you can subscribe to it. And
14:48
like I don't know how effective
14:48
that is for him. But the benefit
14:53
is, he's telling you about
14:53
something where you can get more
14:57
information from him and if
14:57
you've already made it to the
14:59
various into the episode, you're
14:59
probably kind of a superfan, and
15:03
you're more likely to want that
15:03
newsletter anyway. And so it
15:06
makes more sense. If you're
15:06
really keen on getting
15:09
advertisements, affiliate sales,
15:09
things like that. I feel like
15:13
that's got to be pre roll, you
15:13
know, the the post roll, maybe
15:15
it's more of an announcement
15:15
section for the podcast.
15:18  Krystal
Yeah. And I think that
15:18
for if anybody's listening that
15:21
is brand new to podcasting, and
15:21
you're like, you know, I've been
15:26
meaning to say, subscribe to the
15:26
show and leave a review. And you
15:30
have yet to do that on your
15:30
podcast. Well, if you wanted to,
15:34
you could not worry about going
15:34
back and redoing I hear this all
15:38
the time people ask me, do you
15:38
go back and redo all your old
15:41
episodes? I'm like, No, no, no,
15:41
no, I do not there. I'm sure
15:45
there's tons of people that do
15:45
that. But in producing so many
15:48
episodes, I just don't have the
15:48
capacity to make that happen.
15:52
But I do like the idea of
15:52
saying, Hey, if you're enjoying
15:55
this content that you're
15:55
listening to make sure that you
15:58
subscribe to the show, and leave
15:58
us a review, because that's how
16:01
we get this content in front of
16:01
more people. And just something
16:04
really simple at the end, just
16:04
to play with a dynamic content
16:08
tool. Because I do think that
16:08
it's something that you may get
16:12
in there. And you're like, I
16:12
don't know how to use this. I
16:14
don't know how this is gonna
16:14
work for my show. But at least
16:17
starting there is a great place
16:17
to experiment with it.
16:20  Travis
Now, one thing that I
16:20
think we can we can all agree is
16:24
something that we don't think is
16:24
a good use of dynamic content.
16:27
And I've seen this question
16:27
asked a few times in our
16:29
Facebook group, should I use the
16:29
pre roll dynamic content for my
16:33
intro for my podcast, intro for
16:33
music and for telling people
16:36
about the podcast? And I think
16:36
our answer would be, that's
16:39
probably not the best use of
16:39
dynamic content, because that's
16:42
something that you'll want to
16:42
stay in your episode, no matter
16:45
what you're talking about, or
16:45
what you're promoting. So we
16:48
would, we would put the intro in
16:48
any Intro music that you have in
16:52
the main body piece of your
16:52
episode, and leave the dynamic
16:57
pre roll and post roll for
16:57
things that you'll want to put
17:00
up and take down as appropriate.
17:00
And so you don't want to get in
17:03
a situation where you've been
17:03
using the pre roll to do your
17:06
intro music. And now you want to
17:06
do an announcement. And you have
17:10
to remember, okay, which
17:10
episodes that I use the pre roll
17:13
to do my intro music, which
17:13
episodes? Did I just bake it
17:16
into the main episode? Do I need
17:16
to put the intro in the pre roll
17:20
it's it just becomes a mess to
17:20
try and manage. And so if you're
17:24
thinking about doing that, keep
17:24
putting the intro music keep
17:27
putting your intro in the main
17:27
episode that you upload, and
17:30
then use the pre roll for
17:30
something that you would be able
17:33
to put up and take down without
17:33
affecting your main content.
17:37  Alban
This kind of goes back to
17:37
the question that Krystal got
17:39
about do you go back and change
17:39
episodes later on? If you change
17:44
if you rebrand the podcast, you
17:44
add in more different music, or
17:48
you go for a full name change
17:48
like we did with Podcasting Q&A.
17:51
When we changed it from five
17:51
minute Mondays, we left all the
17:55
five minute Monday's episodes as
17:55
they were and you shouldn't feel
18:00
like embarrassed the rebrand.
18:00
That's kind of a cool thing. It
18:04
shows the evolution of the
18:04
podcast and you shouldn't be
18:06
embarrassed of that.
18:07  Krystal
And the last thing I
18:07
wanted to add is I was playing
18:10
around with it yesterday, and I
18:10
saw that you can because
18:13
somebody had asked me Well, can
18:13
you do both simultaneously at a
18:17
pre roll and post roll? And I
18:17
was like, I don't know, I
18:20
haven't tried this yet. So I'm
18:20
gonna go with it. And I saw that
18:23
you can. And I just I thought
18:23
that that was really cool. So
18:27
for anyone that's like, what can
18:27
you do both at the same time?
18:30
Like does it work? And how does
18:30
all that? But my question is,
18:35
and I don't know if y'all have
18:35
addressed this. But does
18:39
anything that you add on there
18:39
count against someone's monthly
18:42
allowance, if they're adding new
18:42
content on the front end and the
18:46
back end?
18:47  Kevin
Yeah, we have. We talked
18:47
about it a lot like what would
18:50
the expectations be what makes
18:50
sense? what's fair. So if if you
18:55
add a pre roll and post roll,
18:55
they both have size limitations
18:58
of five minutes each. So you
18:58
could add up to 10 minutes of
19:01
content to any of your episodes.
19:01
If those episodes that you're
19:04
adding it to are in your current
19:04
cycle, they do subtract from
19:07
your monthly allowance. However,
19:07
you can also apply them to your
19:10
entire back catalogue. And that
19:10
is, there's I mean, we don't
19:14
track that, at that point, when
19:14
something moves from your
19:17
current episode cycle to your
19:17
history. It's, you know, free
19:21
for all. So you could add up if
19:21
you have episodes that are 30
19:24
minutes or whatever, now they're
19:24
gonna be 40 when you add up to
19:27
10 minutes of dynamic content to
19:27
them. And that is, you know, no
19:31
penalty, no consequence, no
19:31
track on any of that stuff.
19:34  Travis
So yeah, we're really
19:34
excited about dynamic content.
19:36
And we've got some other things
19:36
coming down the pipeline to make
19:40
it even better. If you have some
19:40
feedback that you want to leave
19:42
for us some ideas that you have
19:42
for how you want to use dynamic
19:45
content. Or if you want to send
19:45
us your ideas, just go to our
19:48
Facebook group, the Buzzsprout
19:48
Facebook group, we have a post
19:50
pinned to the top where you can
19:50
leave your feedback and we'll be
19:53
there to interact and engage
19:53
with you. And then also two
19:57
resources to help you get
19:57
started. We just posted a poll
20:00
blog post, which goes through
20:00
step by step how to use dynamic
20:03
content. And we just created an
20:03
episode of Podcasting Q&A, which
20:08
is available on YouTube or in
20:08
the podcast feed. And I'll leave
20:11
links to all those in the show
20:11
notes for this episode. So if
20:13
you have more questions about
20:13
how to actually execute dynamic
20:16
content for your podcast, make
20:16
sure you check the show notes
20:19
for those links. So this is the
20:19
first episode we have recorded
20:25
since the December Buzzsprout.
20:25
Global stats have come out if
20:30
you ever wanted to see how
20:30
podcasts and episodes are
20:34
performing and different apps
20:34
and countries and those kind of
20:36
things across all the Buzzsprout
20:36
podcasts, just go to
20:39
buzzsprout.com slash global
20:39
underscore stats, I will also
20:45
put a link in the show notes if
20:45
you want to check that out. So
20:48
we wanted to talk briefly about
20:48
the December stats. So all of
20:51
our play data, location data,
20:51
you know, what the top 50%
20:56
podcast median download number
20:56
is, all that stuff for December
20:59
has been updated. So we're just
20:59
gonna want to talk through some
21:03
trends that we're seeing some
21:03
things that we're seeing,
21:05
specifically going from October
21:05
and then moving into November
21:08
and then December. So right off
21:08
the bat, was there anything that
21:11
you guys noticed in the December
21:11
stats? That was a, you know,
21:15
caught your attention?
21:16  Alban
Yeah, I mean, Apple
21:16
podcasts and Spotify. I feel
21:20
like that's been the, you know,
21:20
the big story for quite a while,
21:24
you know, how long is it going
21:24
to take Spotify to have as much
21:26
of a market share as apple? And
21:26
they've caught up quite a bit. I
21:32
mean, our numbers now have them
21:32
it. They're only behind by 3.9%.
21:37
So Spotify is 26.4. Apple is
21:37
30.3. And that's a pretty big
21:44
jump. Let me go check out what
21:44
November was. And mean November,
21:49
they're almost behind by seven
21:49
6.8. And so that's a really big
21:54
improvement for Spotify. And I'd
21:54
imagine, you know, I think
22:01
December was that December, not
22:01
the first month, where Joe
22:04
Rogan's completely on Spotify
22:04
only?
22:07  Travis
Yes, that's correct.
22:09  Alban
I mean, my, my belief is
22:09
that those aren't like, all,
22:14
Spotify wasn't doing that just
22:14
to get Joe Rogan. So they could
22:17
listen get people to make to
22:17
listen to Joe Rogan on Spotify.
22:20
It was also once you move to
22:20
Spotify, because you have to be
22:24
able to get this one podcast,
22:24
then you go, Well, why am I
22:28
going to have, you know,
22:28
multiple apps, one where I
22:32
listen to most podcasts, and the
22:32
other one where I listen to, you
22:35
know, Joe Rogan, or any of the
22:35
other exclusives they have. And
22:38
so I think that Buzzsprout has
22:38
seen that shift. In our own
22:42
podcasts. Obviously, we don't
22:42
host Joe. And I think these are
22:47
a lot of people who were
22:47
listening to Buzzsprout hosted
22:51
podcasts. And then when they
22:51
made that shift, they went now
22:55
I'm going to go and subscribe to
22:55
all of these podcasts. I'd
22:58
actually be very interested if
22:58
anybody listening to this show,
23:01
kind of made that shift. You
23:01
know, we'd love to hear that in
23:04
the the ways you want to contact
23:04
us that if you were kind of
23:08
enticed to switch podcasting
23:08
apps for an exclusive podcast,
23:12
that'd be interesting to hear.
23:12
But that that's the thing that
23:16
jumped out to me,
23:17  Krystal
the thing that I
23:17
noticed was, was the the device
23:23
types. And the reason why I
23:23
noticed this is because I pay so
23:27
much attention to my own stats.
23:27
And I know that my listeners are
23:31
around 70% and mobile. But in
23:31
looking at this, I'm like it is
23:36
almost 90% mobile. And I mean,
23:36
it's no surprise. I mean, as a
23:42
listener of podcasts, I'm
23:42
listening on my phone most of
23:45
the time, but it just surprised
23:45
me that it was so high, I would
23:49
think over I mean, because what
23:49
we're looking at 80,000 plus
23:53
podcasts here, but that was just
23:53
really surprising to me. Because
23:58
I didn't know how my show was
23:58
comparing to other podcasts on
24:02
the Buzzsprout platform so that
24:02
that number just really stood
24:06
out to me as being so high. But
24:06
at the same time, I don't I
24:11
don't know why it surprised me
24:11
because it's what I do as a
24:14
podcast listener. But how how do
24:14
y'all feel that the devices have
24:21
changed over the last I don't
24:21
know, I guess two or three years
24:25
with podcasts.
24:27  Alban
The biggest change that
24:27
I've seen is that we hear a lot
24:31
less conference talks about
24:31
smart speakers. You know, two,
24:34
three years ago. Everyone wanted
24:34
to get into Alexa devices and
24:40
they wanted to tell us how
24:40
actually most audio listening
24:45
was going to happen on smart
24:45
devices. And while we've
24:49
definitely seen an increase and
24:49
we saw it when amazon music
24:53
launched, smart speakers isn't
24:53
the entire category is still
24:57
only point 5% And that's just
24:57
seems, I mean, that's about the
25:03
same as like smart TVs. And so
25:03
they're really not. People
25:08
aren't really listening on them
25:08
as much as we think it's really
25:12
nice to have your podcast
25:12
everywhere that is available.
25:14
And I know there's certain
25:14
categories that get a lot more
25:17
smart speaker listening than
25:17
other categories. I don't know,
25:21
that's just one that's always
25:21
surprised me since we launched
25:24
this page, we kind of had a
25:24
definitive answer, that I'm
25:28
constantly surprised how that's
25:28
not in the conversation.
25:32  Kevin
Yeah, there are there are
25:32
some devices that are just
25:35
incompatible with the strengths
25:35
of a medium, right. And I feel
25:40
like smart speakers is one of
25:40
those things that falls into
25:41
that category. the strengths of
25:41
podcasting is that it's like
25:45
asynchronous on demand audio,
25:45
that can be with you whenever
25:49
you have the opportunity to
25:49
engage in audio, but you might
25:51
be doing something else. So I
25:51
listen to podcasts. When I'm in
25:54
my car, I listen to them when
25:54
I'm exercising, when I'm on a
25:56
walk when I'm doing these
25:56
things. I don't have my smart
25:58
speaker with me when I'm on a
25:58
jog. Like it's incompatible with
26:02
the main benefit that I love
26:02
about podcasting, you don't
26:05  Travis
take your Amazon Echo
26:05
with you and you go for a jog.
26:07
Yeah, and
26:07  Kevin
the battery pack on my
26:07
back. And
26:10  Travis
I just thought that was
26:10
normal. I didn't know he doesn't
26:12
do that. Right.
26:13  Kevin
So it's, it's not super
26:13
surprising to me. What is this?
26:17
I think what's more surprising
26:17
is that a lot of us and I'm not
26:21
saying I wasn't included in this
26:21
group, but a new device comes
26:24
out and it can play podcasts.
26:24
And we're like, oh, this is
26:27
gonna be a huge thing for
26:27
podcasts. But, you know, now
26:30
we're like looking at like, is
26:30
this does this really make
26:32
sense? It is logical that it's
26:32
not as popular as we thought it
26:35
would be. So I don't remain
26:35
super bullish on it. I know that
26:39
there are people who, who still
26:39
are. And there, there are other
26:43
problems that are being
26:43
addressed like, right, it's not
26:45
super easy to get a podcast to
26:45
play. Because what's the What do
26:49
they call it the invocation word
26:49
or something to be able to
26:52
launch a podcast and your
26:52
podcast player and have it
26:55
remember where you were in that
26:55
episode. So it picks up from
26:57
that spot, that stuff is all
26:57
going to get better. But no
27:00
matter how good that stuff gets,
27:00
it's not going to change the
27:03
fact like Travis said that I
27:03
can't run with my Amazon Alexa.
27:07  Alban
Right? Though at the same
27:07
time, you while we're kind of
27:11
saying Oh, people aren't
27:11
listening to it on their smart
27:14
speakers, people are definitely
27:14
listening more on amazon music,
27:18
we saw a 32% increase in the
27:18
number of plays to amazon music.
27:24
So it's not that people aren't
27:24
looking for new experiences.
27:28
It's just that the specific
27:28
devices and the smart speakers
27:33
are inclusive of all the smart
27:33
speakers, including the one that
27:38
I have in my office that if I
27:38
say its name, it'll start
27:40
talking to me there. So I just
27:40
think that that's not as
27:44
important as we'd kind of
27:44
anticipated maybe a couple years
27:47
ago. But it does still
27:47
reiterate, if your podcast isn't
27:53
in something like amazon music
27:53
32% increase last month is
27:59
pretty strong. So you want to
27:59
make sure you're there to you
28:02
know, if that kind of becomes
28:02
this wave of new ways for people
28:06
to listen, that you want to be a
28:06
part of
28:07  Travis
it. Yeah, and then
28:07
something else that, you know,
28:10
we're seeing. And I'm not saying
28:10
this is a you know, cause and
28:13
effect or correlation or
28:13
causation. But we are seeing a
28:18
further globalization of
28:18
podcasts listening, that
28:21
especially very early on, it was
28:21
a very us centric thing. That if
28:26
you own an Apple device, and
28:26
you're an English speaker, then
28:30
you're more likely to listen to
28:30
podcasts and otherwise, but now
28:33
we're seeing some really large
28:33
emerging markets like India,
28:38
which you know, that's going to
28:38
shift just based on cultural
28:42
preferences and how integrated
28:42
mobile devices are into
28:46
different cultures. And so so
28:46
that'll be something to continue
28:50
to watch out for, as it becomes
28:50
more worldwide, and starts to
28:54
get integrated into non English
28:54
first speaking countries. That's
28:59
something else to keep a lookout
28:59
for, as well. Yeah.
29:01  Kevin
And I can give you guys a
29:01
quick update on that there are
29:03
two directories that we are in
29:03
the fourth quarter of adding to
29:09
Buzzsprout. One is called Ghana,
29:09
and one is called gsf. Seven,
29:12
seven. I'm not sure how they
29:12
pronounce it. Great directories
29:16
that specifically to what Travis
29:16
was saying, upon like opening
29:20
yourself up to more
29:20
international audience. I think
29:22
both of those companies are
29:22
based out of India. The reason
29:26
they're not in today, is they
29:26
whenever we add a directory,
29:29
there's, there's usually an
29:29
agreement between the podcast
29:32
host and the directory. And then
29:32
sometimes there's also a
29:36
podcaster agreement. So like if
29:36
you go to submit to Amazon, for
29:39
example, you'll see there's an
29:39
agreement that you're making
29:41
with Amazon to submit your show
29:41
to them. There are certain
29:46
conditions in the agreements
29:46
between both of those companies
29:49
that we weren't comfortable
29:49
making on the hosting side that
29:52
we wanted to push to the
29:52
podcaster side. So we don't
29:54
force anybody into any
29:54
directory, but we also are very
29:58
cautious about what we agreed to
29:58
on behalf Half of our customers.
30:01
And so we said like, I don't
30:01
know that either one of those
30:04
agreements say this
30:04
specifically, but like their
30:07
ability to re host or you know
30:07
how much rights, you're giving
30:11
them over the content that
30:11
you're submitting to the
30:13
directory, we are very cautious
30:13
and conservative when it comes
30:17
to making agreements on behalf
30:17
of our podcasters. So we want
30:19
that stuff moved into the
30:19
podcaster agreement, not in the
30:22
hosting agreement. So that's
30:22
what we're working out with
30:25
them. And that's why we don't
30:25
have those two directories yet.
30:28
I'm not sure. I'm not saying
30:28
anything about other podcast
30:33
hosts that have added them, like
30:33
I don't know how they altered
30:35
their agreements. But I wouldn't
30:35
want our customers to know our
30:39
position and our stance on that,
30:39
that we don't want to make
30:41
agreements in terms of ownership
30:41
or licensing or the rights that
30:44
you're giving up without you
30:44
being aware, and you being able
30:47
to make that decision instead of
30:47
us making it on your behalf.
30:49  Travis
Right on. And then
30:49
everyone always wants to know,
30:54
am I in the top 50% of podcasts.
30:54
So here's the latest. So here's
31:01
the latest stats. So if you go
31:01
to the global stats page for
31:03
December and scroll all the way
31:03
down to the bottom left corner,
31:05
if you're viewing this on a
31:05
laptop, one of the 10% of people
31:10
listening to this podcast may be
31:10
on their laptop, the top 50%
31:15
meaning you are right at the
31:15
middle of podcasts across
31:18
Buzzsprout means that your new
31:18
episodes will get 26 downloads
31:24
within the first seven days. And
31:24
so you might be like, Wow, that
31:27
sounds very similar to November,
31:27
because in fact, November, the
31:31
number was 27. And so these
31:31
numbers don't shift very often.
31:36
Because there are so many
31:36
podcasts around Buzzsprout. You
31:39
know, the the the margin that
31:39
shifts even if a really big
31:43
podcast launches, or takes off
31:43
or something like that, for the
31:47
most part, the numbers are
31:47
pretty stagnant. But that's the
31:50
new number for December. So here
31:50
podcast is getting at least 26
31:53
downloads within the first week
31:53
of pushing out a new episode,
31:57
then you are officially in the
31:57
top half of all podcasts on
32:00
Buzzsprout.
32:01  Krystal
And what I love so much
32:01
about just seeing this
32:04
information is because I feel
32:04
like you know, asking a
32:09
podcaster how many downloads
32:09
they get is kind of like asking
32:12
somebody, well, how much money
32:12
do you make? How much did your
32:14
house costs? You know, it's like
32:14
one of those things that people
32:17
are like, well, they either give
32:17
you like a roundabout thing,
32:20
like they don't really want to
32:20
tell you how many they're
32:23
getting from. They're either
32:23
embarrassed or they're like I
32:26
don't I don't know, is that
32:26
good? Like, it's kind of like
32:29
it's very of a vulnerable
32:29
situation. And it's funny,
32:33
because you wouldn't think that
32:33
unless you're surrounded by
32:36
podcasters. And you like live
32:36
and breathe this every single
32:39
day. But I love this so much,
32:39
because it's very encouraging to
32:43
people, they're just getting
32:43
started. And they say I only got
32:46
50 downloads on my first
32:46
episode. And I'm like, That's
32:50
incredible. Like, that's
32:50
amazing. And then they think
32:53
like, I have to like really play
32:53
with who I'm speaking to because
32:57
they think that I'm being
32:57
sarcastic. And I'm like, No, you
33:00
don't like I understand this,
33:00
like you're actually in the top
33:03
50%. And that is incredible. You
33:03
need to celebrate that. And I'm
33:07
all about celebrating any
33:07
listeners whatsoever. Like I
33:11
think that that is what's most
33:11
important that you have an
33:15
audience and I know that you've
33:15
talked about this so many times,
33:18
but just imagine if you had 50
33:18
people sitting in your house
33:22
listening to you are trying to
33:22
get around 50 people would not
33:26
go anywhere. Especially. That is
33:26
no that is not allowed.
33:35  Kevin
I've got a treadmill
33:35
that's connected to the
33:37
internet. And as you're running,
33:37
it's you do these certain
33:40
workouts. And as you're as
33:40
you're doing them, it shows you
33:42
everyone else who's ever done
33:42
this workout. And my goal every
33:45
time I do one of these runs is
33:45
to finish in the top 50%. And it
33:48
is hard. It is hard. And so I
33:48
always think about that when I
33:52
look at podcast numbers about
33:52
like, how much work it is to be
33:55
of all the people who've ever
33:55
done this to be in the top half.
33:58
That's not an easy thing. And
33:58
yet, in podcasting, sometimes we
34:02
look at our numbers and we say
34:02
Oh, in the first seven days, I
34:04
only got you know, 28 downloads,
34:04
that doesn't feel great. It is
34:08
great. Like it's really hard to
34:08
be better than half the people
34:12
who have ever done something
34:12
like this in the world. And so I
34:15
love that point Krystal, it
34:15
should be celebrated. It's not
34:17
about the number. It's about
34:17
your passion. And are you having
34:21
fun, and you're achieving your
34:21
goals. And this stuff isn't
34:23
easy. So don't be too hard on
34:23
yourself.
34:26  Krystal
And I think it also
34:26
goes back to like comparison
34:29
because you could ask someone
34:29
who's been doing this for two or
34:31
three years. And maybe they
34:31
don't have a huge audience a
34:35
huge following, but they have a
34:35
huge passion. But then someone
34:39
who was an influencer on
34:39
Instagram, and they started
34:42
their podcast, and they're like,
34:42
I only got 5000 downloads in my
34:46
first month. And I'm like, okay,
34:46
I just, we just need you to go
34:51
sit down, you know, because it's
34:51
because it's so different for
34:55
everybody. And so what people
34:55
ask me all the time, like how
34:58
many downloads is good how How
34:58
many downloads is this? And I'm
35:01
like, I kind of tiptoe around
35:01
that question, just like we
35:05
said, that's like, How much
35:05
money do you make? And I love
35:08
that this resource is available
35:08
to tell them mums like, Well,
35:11
here's how your podcast is
35:11
compared to 80,000 podcasts,
35:15
this is a great comparison,
35:15
instead of just asking the only
35:18
other podcaster that you know,
35:18
and maybe they're in a totally
35:21
different market with a
35:21
different audience, and they've
35:23
been doing it longer. So I love
35:23
that y'all have this resource
35:27
available for people.
35:28  Alban
Maybe the last section,
35:28
bit for this section that I'd
35:31
like to point out is, it's the
35:31
holidays. So we saw the average
35:35
time between publishing episodes
35:35
slipped a little bit, the people
35:39
who were doing it once a week, a
35:39
couple of them move to every two
35:44
weeks. And I think that's
35:44
probably just, you know, the the
35:48
people that had to skip over
35:48
Christmas break, probably bumped
35:52
that by a percent. But we
35:52
consistently see people who
35:57
publish every week or every
35:57
other week, do really, you know,
36:02
do very well, when they're
36:02
publishing on a consistent
36:05
schedule, you're able to get
36:05
your podcast listeners into a
36:09
bit of a rhythm into a habit.
36:09
And it's very easy for you to
36:12
know, Thursday mornings is when
36:12
I record Thursday afternoon is
36:16
when I do my edit, and then it's
36:16
published on Friday, whatever
36:19
your particular setup is, it's
36:19
nice to have that kind of weekly
36:23
cadence. But it's also healthy
36:23
around the holidays to give
36:27
yourself a little bit of a
36:27
break.
36:28  Travis
Yeah, we did see that.
36:28
If you go up to the top, you'll
36:31
get new episodes, new episodes
36:31
published by Buzzsprout podcasts
36:34
for November, it was a little
36:34
over 144,000. And then for
36:37
December, it was almost 137,000.
36:37
So but a 7000 episode drop with
36:44
more podcasts. So I think that
36:44
that is definitely spot on.
36:51  Krystal
So here's here's my
36:51
experience with club house.
36:53
Okay, I'm not gonna sit here and
36:53
say I am an expert in the app,
36:57
because I have only been on it.
36:57
Let me see, I guess it's been
37:02
three weeks. And for the first
37:02
two, I didn't do anything with
37:06
it. So it is only for iPhone
37:06
users. As of now, of course,
37:12
there's all the rumors and the
37:12
talks of like, Oh, well, it's
37:14
gonna be rolled out to everybody
37:14
soon. But I didn't even know
37:17
what it was, I got an invite
37:17
from someone who said, Hey, this
37:21
is audio, you should absolutely
37:21
be on this platform. But I got
37:25
on there. And I'm like, What do
37:25
you do? You know, it's so
37:28
overwhelming. I'm like, okay, I
37:28
click this button. And then all
37:32
of a sudden, I'm in a room and
37:32
people are talking. And the
37:35
thing that I have used to
37:35
describe it best is thinking
37:39
back to like AOL chat rooms, you
37:39
know, when you'd be like, oh,
37:42
ASL for your age, sex and
37:42
location. Oh, my God, it just
37:47
like takes me back to, you know,
37:47
you're just all of a sudden you
37:50
click to be in a room and you're
37:50
in there. And there's just so
37:53
much chatter, literally chatter
37:53
going on. And we were kind of
37:58
talking before we went live
37:58
earlier, we're saying it's kind
38:01
of like Twitter, but with actual
38:01
words with actual people
38:04
speaking. And it can swing both
38:04
ways. It could be good, it could
38:09
be bad, it could be
38:09
overwhelming, it could be
38:12
underwhelming. But for me, I
38:12
have really liked being able to
38:17
hop into a room where a lot of
38:17
my mentors are hanging out. And
38:22
they're actually bringing people
38:22
up on the quote stage to ask
38:26
them questions. And they're
38:26
giving them valuable feedback in
38:30
real time. So that's kind of a
38:30
little bit of like, the the
38:34
surface level stuff that's going
38:34
on. But what questions do you
38:37
all have about it? Like I said,
38:37
I'm not the expert, but I've
38:40
been on there for a little bit.
38:40
I'm enough to be dangerous. I
38:43
know enough to be dangerous with
38:43
it.
38:46  Travis
Well, when I first saw
38:46
people posting about clubhouse,
38:49
and hey, do you have an invite
38:49
link and stuff like because it's
38:51
still invite only, I believe, so
38:51
very much like early Facebook
38:55
days, we had to have a certain
38:55
email address. I was like, Man,
38:59
this is a godsend for extroverts
38:59
and 2021, that just want to be
39:03
around lots of people at the
39:03
same time. You know, it kind of
39:07
like simulates that, you know,
39:07
social events activity, where
39:11
you're just like at a
39:11
restaurant, there's chatter
39:12
everywhere, or you're at an
39:12
events and you're talking to
39:15
your friends, and you have other
39:15
groups of friends nearby. And
39:18
it's just like, kind of like a
39:18
virtual version of that. So I'm
39:22
curious, what kinds of groups
39:22
specifically for podcasters
39:26
people are starting to pop up
39:26
in? Are they hosting their own
39:29
rooms? Are they encouraging
39:29
people to jump into specific
39:32
rooms? Like how are you seeing
39:32
everyday people using clubhouse
39:35
and then also, the more savvy
39:35
internet marketers and
39:38
podcasters How are they tending
39:38
to use clubhouse?
39:40  Krystal
Well, so it's been
39:40
interesting because I've seen
39:44
there's a lot of experimenting
39:44
going on, which as a I'm just a
39:47
marketing nut. And so I love to
39:47
see the different ways that
39:51
people are using it. So there's
39:51
different groups that you can be
39:54
a part of, I didn't know how you
39:54
create a group and then I
39:58
started digging into it the
39:58
other day. So I know that
40:01
podcast magazine, they started a
40:01
group that you can go and be a
40:05
part of, if podcasting is your
40:05
thing, and you're on clubhouse,
40:08
you can go join their group. Be
40:08
honest, I don't even know how
40:12
groups work. I don't even know
40:12
what that means other than maybe
40:14
you get notified when someone is
40:14
a part of the group. I don't
40:18
know, I don't know the things
40:18
with that. But I've seen people
40:22
that are big names like I know,
40:22
Pat Flynn, Lewis, Howes, and
40:27
Darrell elbs, who are all
40:27
talking about YouTube the other
40:30
day, and they, the key that I'm
40:30
seeing is in the title, so you
40:37
have the opportunity to title
40:37
the room that you're starting.
40:41
And that's really how someone
40:41
decides, do I want to be a part
40:45
of this? Or is this not for me,
40:45
so being strategic with how you
40:49
label your room, I started one
40:49
the other day that was like
40:51
podcasting and 2021. And when
40:51
people came in there, they knew
40:56
that that's what we were going
40:56
to be talking about. But I've
40:58
also seen other marketers who
40:58
typically talk about business or
41:03
online marketing, they're
41:03
starting rooms about women, and
41:07
like just being a working mom.
41:07
So they're kind of deviating
41:11
from what they would normally
41:11
talk about in order to connect
41:14
with their audience on a
41:14
different level. So I'm just
41:17
saying lots of different ways
41:17
that you can use it. My tips, if
41:21
someone's listening, and they're
41:21
like, how, how can this work for
41:24
me, is just to go join a whole
41:24
bunch of different rooms and see
41:28
if it's kind of your vibe, if
41:28
you feel brave enough, there's a
41:32
little icon at the bottom, you
41:32
can hit to raise your hand and a
41:35
moderator will bring you up on
41:35
stage. And here's here's some
41:40
etiquette rules real fast, we're
41:40
going to run through these, if
41:42
you're on stage, mute yourself,
41:42
unless you are talking, you have
41:46
the opportunity to mute
41:46
yourself, because I've heard so
41:49
many people trying to talk over
41:49
one another. So I think that
41:52
people are trying to figure out
41:52
the dynamic of having 20 people
41:56
on stage, which I don't think is
41:56
great. Can you imagine somebody
42:00
said this to me the other day,
42:00
they're like, could you imagine
42:02
a panel at a conference that had
42:02
20 people on stage, just how
42:08
discombobulated everything would
42:08
be. So it's definitely something
42:12
to watch and learn. Another tip
42:12
would be to follow people that
42:17
you follow on other platforms,
42:17
because there's some people that
42:19
are doing this really well, and
42:19
learn from them and see, see the
42:24
different things that you know
42:24
you can do, I still don't have a
42:28
strategy plan for how I'm going
42:28
to use clubhouse. I'm just kind
42:31
of, you know, getting on there.
42:31
I did a two and a half hour room
42:35
the other day with two of my
42:35
friends on speaking at virtual
42:38
events. And it was really fun,
42:38
but it was also like, Oh my
42:42
gosh, like, um, no more
42:42
questions. I there's kids
42:45
banging at my door, like asking
42:45
for snacks. I gotta go. So it
42:50
could you can definitely get
42:50
sucked into, you know, doing it
42:53
for a while. But I think it's
42:53
fun. Yeah,
42:56  Travis
I mean, what you what
42:56
you're describing sounds like a
42:58
much more interactive Facebook
42:58
group, right? So like, if you in
43:03
the past would say, Okay, I'm
43:03
gonna start a Facebook group. So
43:05
that way I can share about new
43:05
episodes that are coming out. I
43:09
can ask questions of my
43:09
listeners, I can interact with
43:12
people. If I'm strategic about
43:12
what I call my facebook group,
43:15
maybe both people will find it
43:15
through Facebook and then
43:17
discover my podcast. It seems
43:17
like clubhouse rooms could
43:20
potentially be like a more
43:20
interactive version of that, if
43:25
done well,
43:25  Krystal
for sure. For sure. And
43:25
I think that it's a great way to
43:29
make that connection with people
43:29
but also hearing someone else's
43:33
voice. There was someone It was
43:33
her name is Amy. She was from
43:37
the UK and she popped into the
43:37
room. She was like, y'all, I've
43:41
been trying to get off clubhouse
43:41
forever. I'm so addicted. This
43:43
is so much fun. It's 1130 at
43:43
night where I am. But she
43:47
started asking me questions
43:47
about podcasting. Well, then
43:49
from there, she came and joined
43:49
my facebook group, I wasn't
43:52
selling her anything. I wasn't
43:52
telling her Hey, go listen to my
43:55
podcast, it was just you make
43:55
those connections with another
43:59
human that much faster. And you
43:59
don't have the distraction of a
44:03
feed. There's no text, there's
44:03
no video, there's no Hey, a
44:07
whole bunch of links are coming
44:07
at me. It's just people
44:09
gathering around to talk. So
44:09
it's really interesting.
44:12  Kevin
The most, cuz like not
44:12
concerning, like, different
44:16
thing different thing about
44:16
clubhouse is if you start a
44:19
Facebook group, and you post
44:19
content there and you invest
44:22
stuff, there's like a history of
44:22
that, right. Some of that will
44:25
have value way down the road,
44:25
right. And clubhouse doesn't
44:29
have that there's, you're not
44:29
supposed to be recording, we can
44:32
get into the recording stuff in
44:32
a second. But the idea, at least
44:35
for now, the way the app is set
44:35
up is that these are events that
44:38
happen at a time and a place in
44:38
the places clubhouse in the time
44:41
is whenever they happen, and
44:41
then when they're over there
44:43
over. And so you either you know
44:43
had an opportunity and
44:47
participated in that or heard it
44:47
or you didn't and if you didn't,
44:50
it's gone. So I don't know if
44:50
it's going to live like that
44:53
forever. But that's a different
44:53
thing for marketers to wrap
44:55
their heads around. Because if I
44:55
do a YouTube video that will
44:59
have value You years down the
44:59
road if I you know, start a
45:02
Facebook group and post a bunch
45:02
of stuff out there that will
45:04
have value. longtail value,
45:04
clubhouse right now it doesn't
45:07
have a lot of longtail value. So
45:07
the question is, is how valuable
45:10
is it? Because it's real time.
45:10
It's very different than, again,
45:14
we just talked about this with
45:14
podcasts. One of the wonderful
45:16
things about podcasts is that
45:16
you can consume them on your own
45:18
schedule when they make sense.
45:18
And clubhouse is a very, it's
45:21
not on demand. It's, it's
45:21
demanding of you. So and so I
45:27  Krystal
actually I love that
45:27
part of it, though, because it's
45:30
so different than everything is
45:30
different. Because it's like,
45:33
you got to show up, it's live,
45:33
it's not recorded, it's not
45:36
something you can go back to
45:36
which right now doesn't really
45:39
seem fair to anybody that has an
45:39
Android phone and they can't
45:42
access it, or it's invite only,
45:42
there's definitely a lot of
45:45
like, talk in the online space
45:45
of like, you know, I just, I
45:48
want to do this, but it's, you
45:48
know, I can't do it. And I think
45:51
that on their part, it's super
45:51
smart marketing, right? Because
45:54
it's so exclusive. But from a
45:54
standpoint of being a podcaster
45:59
and having content, I think of
45:59
it almost like it's like a
46:01
weekly coffee chat. If that's
46:01
what you wanted to do with your
46:04
listeners. It's like, Hey, we
46:04
wouldn't record ourselves if we
46:07
were doing a local meetup. I
46:07
mean, maybe you would in certain
46:10
circumstances. But if I were
46:10
meeting with podcasters in
46:13
person, I wouldn't sit down and
46:13
say, Okay, I have a tape
46:17
recorder in front of us now
46:17
start talking. What are all of
46:19
your questions? I wouldn't do
46:19
that. That feels really awkward.
46:22
But it's just another way to
46:22
connect with your people.
46:25  Kevin
Yeah. And I think that
46:25
insight that you just gave is
46:28
what's going to make clubhouse?
46:28
Like, I don't know how big it's
46:31
going to be? Is it going to be
46:31
the next Twitter? Is it going to
46:34
be the next, you know, tick
46:34
tock, how big is this thing
46:36
going to go? I don't know. But I
46:36
do know that people who are
46:39
really good at marketing and
46:39
picking up on the next trend, or
46:43
the next hot, you know,
46:43
marketing channel or way to
46:45
connect with people, they're
46:45
there. And they're investing a
46:48
lot in it, like you mentioned,
46:48
Pat Flynn, but he's one of many
46:51
who are investing a lot of time
46:51
in this new platform and are
46:54
starting to build their base
46:54
early, because the rules and the
46:58
tools are obviously going to
46:58
change over the next couple of
47:00
years. But there's, and it
47:00
doesn't mean it's too late to
47:04
get in down the road. But
47:04
there's always an advantage to
47:07
being in something early. And so
47:07
I've heard people talking about
47:11
well, none of that content is
47:11
evergreen, so I'm not going to
47:13
invest in it, there might be
47:13
missing out on an opportunity,
47:17
because there's probably never
47:17
going to be an easier time to
47:19
grow a following than when
47:19
there's you know, a fewer number
47:22
of users than like there are
47:22
now. So there's not a ton of
47:24
people who are doing consistent,
47:24
great content on that platform,
47:27
yet, there's an opportunity for
47:27
you to be able to jump in and
47:30
start filling the need. They're
47:30
growing some followers. So then,
47:34
you know, maybe the tools do
47:34
change down the road. Maybe we
47:36
do get more options. Maybe not.
47:36
Maybe it stays exactly how it
47:38
is. But I'm looking towards
47:38
people who were really good at
47:42
picking up on industry trends.
47:42
Like, you know, Gary Vaynerchuk,
47:46
who, what was it five or six
47:46
years ago was like Snapchat is
47:49
where you need to be back when
47:49
we were like, what is Snapchat?
47:53
He sees these things early, and
47:53
he is all over clubhouse right
47:55
now.
47:56  Alban
Yeah, just another piece
47:56
of anecdotal evidence. I
48:00
actually got my invite from Ana
48:00
at Black pot collective. And
48:04
what she did was she started a
48:04
group called group, is it group?
48:08
Or is it room? Or is it a club?
48:11  Kevin
Yeah, I think it's a
48:11
club.
48:12  Travis
Yeah, yeah. That's
48:13  Krystal
what we're we're trying
48:13
to decide where I think that you
48:16
can use the word group and club
48:16
interchangeably. But yeah, a
48:20
room is what Kevin was talking
48:20
about. Like it's a one time
48:24
flash in the pan and then it's
48:24
gone. But a club is like where
48:27
you kind of like connect with
48:27
other people. In your, your,
48:31
they're your peeps and the
48:31
clubhouse and your club?
48:35  Alban
Well, she started a club
48:35
called the power of podcasting.
48:39
And pretty quickly grew to 500
48:39
members. And it's still growing.
48:46
I'm actually, if anybody wants
48:46
to get involved in clubhouse,
48:49
I'm doing my first guest I'm
48:49
doing on Tuesday, I'm gonna come
48:53
up and talk about podcast
48:53
hosting and some podcasting
48:56
stuff if anybody wants to come
48:56
join and, you know, be a part of
49:00
it. But it's, it's just
49:00
interesting to see how fast this
49:04
has caught on. And hopefully it
49:04
continues to go we see some more
49:09
innovation, I love people
49:09
talking in conversations, and
49:14
the power of voice and how it's
49:14
very different than written text
49:18
online. I would hope that the
49:18
intensity in which we talk at
49:24
each other on like Twitter,
49:24
maybe cools down a bit when we
49:27
talk in person remains to be
49:27
seen since I haven't spent much
49:32
time on clubhouse. But yeah, I'm
49:32
I always like seeing new things
49:37
like this, and it's pretty
49:37
exciting. Can I can I give a
49:41
piece of advice on recording
49:41
clubhouse Not only is it against
49:47
their terms of service, at least
49:47
if you record. Krystal, I don't
49:53
know what Texas law is, but
49:53
definitely Florida. It's illegal
49:56
to record someone in Florida
49:56
unless they've consented to it.
49:58
So it's a two party State two
49:58
party consent everybody who's
50:02
being recorded has to consent to
50:02
it. So just be wary. Not only
50:07
are you running afoul of
50:07
clubhouse rules, but what you're
50:12
doing could also be illegal. So
50:12
don't record people without
50:16
their permission. It's also just
50:16
not very nice. It's like, if
50:20
people talk differently when
50:20
they know they're being
50:22
recorded. And yeah, if the power
50:22
of some of these platforms is in
50:29
knowing that what they're saying
50:29
is kind of going away, they're a
50:32
little bit more free, and
50:32
they're able to like, make a
50:34
mistake and go, Well, maybe let
50:34
me fix that. When you start
50:37
recording people know, oh, this
50:37
can kind of be taken out of
50:40
context and kind of killed the
50:40
magic of people just being able
50:45
to express themselves.
50:47  Krystal
Yeah, and I think that
50:47
what's so novel about it is it
50:50
just it goes away? It's like an
50:50
Instagram story, right? Like,
50:53
it's like you, you record it,
50:53
and you're like, oh, like, there
50:56
was there was all my laundry in
50:56
the background, there was dirty
50:59
dishes. I hope nobody saw that.
50:59
And you're like, it doesn't
51:01
matter. It's gone away in 24
51:01
hours. So it's kind of it's that
51:04
same idea. Like I, I am not
51:04
going into it, like trying to
51:08
figure out strategies, how can I
51:08
record people? How can I get
51:10
this, I want to save at
51:10
evergreen, like all the things.
51:12
I'm just like, how can I connect
51:12
with people? How can I find new
51:16
people to just, like, share the
51:16
passions that I have in my life.
51:20
And I thought about creating
51:20
rooms that have nothing to do
51:23
with podcasting, because I think
51:23
that it would be really fun.
51:27  Alban
This club, they had 500
51:27
members, and she sent me this
51:30
email December 7 has 7000 it has
51:30
5000 members right now. I'm
51:35
getting kind of nervous about
51:35
this. That's a lot
51:37  Travis
who's gonna be the
51:37
biggest audience we're at?
51:44
That'd be great. If you don't
51:44
count how to start a podcast.
51:47
Yeah. And that case you use far
51:47
surpass that.
51:50  Kevin
I've read a few I don't
51:50
know, tweets or blog articles.
51:53
Is clubhouse going to kill
51:53
podcasting? Is it the next
51:56
iteration of podcasting? You
51:56
know, I can't wrap my head
52:00
around the arguments. I don't
52:00
know if you guys can make an
52:03
argument for that or not. But
52:03
But my interaction with
52:05
clubhouse it feels very, very
52:05
different. It feels like a new
52:09
type of social media. I mean, it
52:09
is, I think, a social media
52:12
network. I think it would fall
52:12
into that category. But it feels
52:15
different in that it's more
52:15
personable, like we don't, we
52:17
don't lose tone, you know, when
52:17
you're talking to somebody,
52:20
because if the tone comes across
52:20
wrong, you can just ask them for
52:22
clarity. Are you saying this?
52:22
Are you saying this? are you
52:24
attacking me? Or is that a joke?
52:24
Like that's much easier when
52:27
you're listening to someone's
52:27
voice than it is when you're
52:29
reading words that are written
52:29
on the page. But it's also long
52:33
form, right? Like most other
52:33
social media, whether it be
52:36
Instagram, or Tiktok, or
52:36
Facebook, or like most all of
52:39
that stuff is pretty short form
52:39
stuff. And this is long for most
52:43
of these talks that I've been
52:43
able to hop in on. I mean, most
52:46
of them are like an hour
52:46
minimum. Like they're going for
52:49
hours and hours. A lot of them
52:49
are like, I see some rooms that
52:52
seem like 24 hour persistent
52:52
rooms, like around the clock,
52:55
people are just coming and
52:55
going. And so it's it's very
52:59
different. But I do feel as
52:59
though it falls more in the
53:02
social category than it falls in
53:02
the content creation publishing
53:05
category, which is like barresi,
53:05
podcasting.
53:08  Krystal
The only thing that I
53:08
can think of right now, if
53:10
anybody's listening, they're on
53:10
clubhouse, they have a podcast
53:13
or like, how can I use this for
53:13
my show? One, I think it's a
53:16
great way to engage with new
53:16
listeners, but to I think that
53:19
it would be a great place for
53:19
you to source questions for your
53:22
content, and then tell people
53:22
you know, hey, and you don't
53:26
have to use their name. Unless
53:26
again, like Alvin said, like,
53:29
you have their permission, like,
53:29
Hey, I was chatting with Alban
53:32
on clubhouse. And he asked this
53:32
amazing question. Well, now, I'm
53:36
creating this podcast episode,
53:36
because I wanted to follow up on
53:39
our conversation and go deeper
53:39
on it. I think that would be a
53:43
great way to use clubhouse kind
53:43
of in tandem with your podcast.
53:47
But I agree, I don't think it's
53:47
gonna replace any of my podcast
53:51
content that I'm creating now or
53:51
in the future, because it's just
53:54
so different. So, so different.
53:54
All right.
53:56  Alban
Well, I think we have to
53:56
end this episode with a promise
53:59
that we will follow back up,
53:59
because I became a very aware
54:04
that two people are gonna be
54:04
like, well, you don't understand
54:07
the terminology. What are you
54:07
guys talking about? Maybe we
54:09
need to get on here to kind of
54:09
give us her perspective of how
54:14
she's grown her club, the power
54:14
of podcasting. And I will tell
54:18
you how I was sweating bullets
54:18
when I started, you know, when I
54:23
first got on stage, so we can
54:23
maybe do a quick follow up next
54:27
episode and, you know, give you
54:27
a little bit more of our
54:30
thoughts of how you can use
54:30
clubhouse to grow your online
54:34
brand and your podcast.
54:35  Kevin
It's always fun to hear a
54:35
director of marketing stumble
54:38
upon a hot new channel in real
54:38
time.
54:42  Travis
Well, Krystal, thank you
54:42
so much for taking the time to
54:43
join us today for Buzzcast.
54:43
totally appreciate your insight.
54:46  Krystal
Thank you so much for
54:46
having me. It's always fun to
54:48
chat with y'all. And I love
54:48
talking about the new Buzzsprout
54:52
tools anytime they come out. So
54:52
yes, absolutely. Awesome. Well,
54:55
thank
54:55  Travis
you guys so much for
54:55
listening, and we will catch you
54:57
in the next one. Keep podcasting