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episode 42: Dynamic Content is Here + Everything Buzzsprout Did in 2020 [transcript]


In this episode, we'll dive into Buzzsprout's new Dynamic Content tool and look back at all the projects we rolled out in 2020.

Links from today's episode

  • Learn more about Dynamic Content
  • Subscribe to the Buzzsprout YouTube channel


Review Buzzcast in Podchaser to let us know what you think of the show.

Buzzsprout's Dynamic Content tool now allows you to save multiple clips in your Dynamic Content Library and track how many downloads each clip receives. Learn more on our New Features page.


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 2021-01-01  50m
 
 
00:00  Kevin
Alright guys, we pushed
00:00
it live dynamic contents out.
00:02  Alban
Whoo. Let's add that to
00:02
the outline.
00:07  Kevin
Yeah, I think we're gonna
00:07
have to talk about it.
00:08  Travis
Do you think people want
00:08
to hear about it?
00:09  Kevin
Yeah, it's open for
00:09
business people can use it.
00:12  Travis
Yes. And to say that
00:12
people collectively lost their
00:14
minds would be a slight
00:14
understatement.
00:17  Kevin
Yeah, it ranged from, I
00:17
can't believe this is happening.
00:20
This is fantastic, too, I have
00:20
no idea what this means.
00:24  Alban
I'm just very excited
00:24
based on the other comments.
00:31  Kevin
Let's talk about dynamic
00:31
content. And when like what it
00:34
means, in the in the Buzzsprout
00:34
world, the typical industry term
00:39
is da AI, dynamic advertising,
00:39
or ad insertion. And this is not
00:45
that. And then there's
00:45
programmatic ads. And this is
00:48
not that. And if you don't know
00:48
what any of those are, we can
00:51
talk about it, we can get into
00:51
that stuff. But let's start by
00:54
saying what it is. And what
00:54
dynamic content is within
00:57
Buzzsprout. Right now, is the
00:57
ability to add a pre roll, which
01:01
would be an audio file that
01:01
plays before your main episode,
01:05
and or a post roll an audio file
01:05
that would play after the main
01:08
content of your episode. And you
01:08
can set these up to
01:12
automatically get added to your
01:12
episodes as you upload them. So
01:15
you can add a pre roll out of
01:15
post roll, and they'll get
01:17
automatically appended to your
01:17
episodes as you upload them. So
01:20
like going forward in the
01:20
future. And then you can also
01:22
click a button to apply them to
01:22
your entire episode history here
01:25
like back catalogue. And then
01:25
you can let them sit there for
01:29
as long as you want and click
01:29
another button to remove them
01:31
all. And you can change them out
01:31
as frequently as you want. So
01:35
the question becomes like, what
01:35
would you use this for. And
01:38
there's a lot of use cases that
01:38
we designed for and thought
01:41
about when we were building this
01:41
tool. You can use it for a
01:43
sponsor promo. At the beginning
01:43
or the end of your episode, you
01:46
can use them to announce
01:46
upcoming events, whether they be
01:49
you know, hopefully sometime in
01:49
the future live events or
01:51
virtual events, you can send
01:51
holiday greetings. These are
01:54
some things I added to the help
01:54
content. So if you go to the
01:57
Buzzsprout Help section and
01:57
search for dynamic content,
01:59
you'll see that we have a bunch
01:59
of use cases. Could be
02:01
announcements, holiday
02:01
greetings, thanks. Supporters
02:03
promotion giveaways. Let people
02:03
know about your Facebook groups
02:06
or Instagram pages, mentioned
02:06
upcoming conferences that you're
02:09
going to be attending cross
02:09
promotion of other podcasts,
02:11
there's a ton of different
02:11
reasons why you might want to
02:13
put a little announcement the
02:13
beginning or the end of your
02:15
podcast. Something that might be
02:15
coming in the future is the
02:18
ability to drop messages inside.
02:18
Those are called mid rolls. But
02:21
we're not starting there. We're
02:21
starting with pre rolls and post
02:24
rolls. And so that's what I want
02:24
to talk about today. I think
02:28
it's a really powerful feature.
02:28
I've been playing with it a ton.
02:30
I haven't actually added any pre
02:30
rolls or post rolls to Buzzcast
02:34
yet, but I've got a bunch of
02:34
ideas. We just haven't talked
02:36
about it because it's so new. So
02:36
what do you guys think?
02:39  Alban
I mean, to me, what I
02:39
love is, we always tell people
02:42
with podcasts, you want to make
02:42
things as evergreen as possible.
02:45
So somebody could listen to the
02:45
episode a year later. And it's
02:48
still applicable. Well, that
02:48
really doesn't work. If you're
02:52
doing things like hey, we're all
02:52
going to this conference, I'd
02:55
love to see people there, then
02:55
you kind of just have these like
02:57
weird things hanging out there
02:57
forever. And like maybe it's
03:01
kind of like a nice little
03:01
artifact from what happened in
03:04
the past. But the downside is
03:04
that like, when you're going to
03:09
go to this new conference,
03:09
there's no way of telling people
03:12
who are listening to old
03:12
episodes as well. Now that the
03:15
dynamic content, you can put the
03:15
Evergreen portion of your
03:19
podcast just in the episode. And
03:19
then you say the pre roll is
03:24
gonna be where maybe I have the
03:24
very applicable to today
03:29
content, hey, we're doing a
03:29
giveaway, just launched a new
03:33
course. And there's a deal for
03:33
the first 1000 people to sign
03:37
up. I'd love to see you at
03:37
podcast movement 2021, I
03:42
actually would like to see
03:42
everyone there, we can put that
03:44
in as well, Sunday. Like, those
03:44
are all cool things that you can
03:48
do. And it really frees you up
03:48
from I mean, I know that I felt
03:53
an incredible amount of guilt
03:53
whenever I would hear word of
03:55
somebody is like, just went re
03:55
uploaded 15 episodes so that
04:01
everybody could like hear this
04:01
little thing at the beginning of
04:03
my episodes. We're like, Oh,
04:03
that's, that's painful. So
04:07
hopefully we can take that away
04:07
from everybody and provide them
04:10
with this new functionality for
04:10
free. I mean, it's on all
04:13
Buzzsprout accounts, so
04:13
everybody has access to it.
04:16  Kevin
Yeah. And that point
04:16
isn't something that we should,
04:19
like, move past too quickly.
04:19
Because it did require a lot of
04:23
work to be able to get the
04:23
feature to a place where we
04:26
could apply it and give it to
04:26
everybody on every account for
04:28
no additional charge. And I'm so
04:28
like, I'm really proud of that.
04:31
I'm really proud of the team. It
04:31
was Tom Rossi, one of the co
04:34
founders who led the charge on
04:34
that he had this vision months
04:38
ago when we started working on
04:38
it like how great would it be if
04:40
we can figure out a way to do
04:40
this for free. There is a lot of
04:43
processing and bandwidth that's
04:43
involved in building a feature
04:45
like this, and then implementing
04:45
it. So if you think about
04:48
somebody who has potentially
04:48
hundreds of episodes in their
04:51
basket back catalogue, those
04:51
episodes all have to be you
04:55
know, stitched together with the
04:55
new content and re encoded and
04:58
moved back and forth between CD
04:58
ends. And so there's a lot of
05:03
processing that's happening in
05:03
the background that you don't
05:06
see, because the interface does
05:06
make it really simple. It does
05:09
look very easy. But what's
05:09
happening on the back end is
05:12
actually very complex. And so
05:12
Tom just did a great job of
05:17
leading that like capturing that
05:17
vision and saying, Hey, this is
05:20
something that could be useful
05:20
for all podcasters, not just
05:23
podcasters that have the budget
05:23
to spend, you know, $100 plus on
05:28
hosting and all these fancy
05:28
tools, but it could be a useful
05:31
tool to the everyday podcaster.
05:31
And then, so then he was working
05:34
with his team the whole time to
05:34
make sure that as they were
05:37
implementing the feature and
05:37
hooking things up that it was
05:39
being done as efficiently and
05:39
effectively as possible, so that
05:42
we could give it to everybody on
05:42
every plan, without increasing
05:45
prices. So huge kudos to Team
05:45
Tom and the technical team.
05:50  Travis
Yeah, because it is not
05:50
uncommon to have to spend, you
05:54
know, close to $100 a month for
05:54
a podcast hosting plan that
05:58
would include dynamic content,
05:58
simply because it's is so
06:02
bandwidth intensive. But I think
06:02
the thing that I love about it
06:05
is it just gives you as a
06:05
podcast creator more flexibility
06:10
in how you're creating and
06:10
managing your podcast episodes,
06:14
I played around with dynamic
06:14
content for some other podcasts
06:17
that I that I still tinker with
06:17
on the side. And it was so
06:20
simple to say, Hey, I'm doing
06:20
this thing, or I have this thing
06:24
going on, and then apply it to
06:24
like 300 episodes. And then I
06:27
knew that even if somebody
06:27
started episode one, which was
06:30
published, like, you know, 2018,
06:30
that they would still hear that
06:36
little pre roll that I put in
06:36
there. And so it just frees you
06:39
up so much to be able to really
06:39
leverage your back catalogue in
06:45
a meaningful way for what you're
06:45
focused on now. Because when you
06:48
publish an episode two years
06:48
ago, you might not be doing
06:51
affiliate marketing, you might
06:51
not be doing, you know, email,
06:53
lead magnets and trying to grow
06:53
an online business or a side
06:57
hustle or something. But now you
06:57
are. And so dynamic content
07:00
allows you to leverage your
07:00
entire catalogue of episodes,
07:03
all the hard work you put into
07:03
those in order to help you with
07:06
whatever your goals are right
07:06
now. So I think that's the thing
07:09
that I really love about it is
07:09
it just gives creators so much
07:12
more flexibility and how they
07:12
leverage their content, to
07:15
connect with their audience to
07:15
give calls to action, you know,
07:18
like maybe at the end, you're
07:18
like, hey, I want to start
07:20
getting people to leave a
07:20
speakpipe messages that we can
07:22
include in episodes, like and
07:22
put that as opposed to saying,
07:25
Hey, if you're listening to
07:25
this, and you want to contribute
07:28
to the podcast, go to speak
07:28
pipe.com slash whatever your URL
07:32
is, and leave us a voicemail.
07:32
And you can have that on episode
07:34
one, even if that was two or
07:34
three years ago that you publish
07:37
that. And now you're leveraging
07:37
that old episode to serve your
07:41
podcast moving forward. So I
07:41
think it's a really incredible
07:45
feature that the more that
07:45
people play with it, the more
07:48
that they'll start to wonder,
07:48
how did I ever, you know,
07:51
function as a podcaster, without
07:51
this capability available to me.
07:56  Alban
I mean, the biggest thing
07:56
that we haven't said yet is, if
08:00
you are doing ads, or you're
08:00
doing sponsorships through like
08:03
popcorn, you are not now limited
08:03
to Hey, I will bake it into this
08:08
episode, you can now say, yes,
08:08
you'll get a specific amount of
08:14
listens. Or you will get this
08:14
two week period, where every
08:18
episode, we'll have this pre
08:18
roll in this post roll. And
08:22
that's really nice for everybody
08:22
who wants to be able to sell
08:26
like a sponsorship on popcorn,
08:26
that at a much higher number. I
08:30
mean, we we know through all of
08:30
our podcasts, even Buzzcast gets
08:34
a significant amount of place on
08:34
its back catalogue. And our
08:38
other podcasts like Podcasting,
08:38
Q&A that are that are evergreen,
08:42
much more their back catalogue
08:42
gets played. And that's now
08:46
opened up so many more
08:46
opportunities for you to do a
08:49
bigger sponsorship.
08:51  Kevin
Yeah, and it's a really
08:51
convenient way to sell and price
08:53
sponsorships as well. Alvin and
08:53
I worked on buying some podcast
08:57
advertising about six months ago
08:57
or so. And the deal that we put
09:00
together was for an entire back
09:00
catalogue purchase. And it was
09:04
it was time based. So it was we
09:04
bought, they said roughly in 30
09:08
days, this is how many downloads
09:08
our entire podcast does, you
09:12
know current episodes and entire
09:12
back catalogue over a 30 day
09:14
period. So we had an idea of how
09:14
many downloads we were going to
09:17
get. And here's how much it
09:17
cost. And then they used some
09:21
dynamic content tools to go
09:21
ahead and put our advertisement
09:24
into that content. Again,
09:24
whether it was the first
09:26
episode, Episode 200, or Episode
09:26
600 didn't matter. And then we
09:31
made that buy, and we paid them
09:31
the money. And so it's a lot
09:34
easier than saying, you know,
09:34
your podcast might do roughly
09:37
whatever 200 plays per episode,
09:37
but your entire catalogue over a
09:42
30 day window might do 500 and
09:42
so it's nice to be able to sell
09:46
an add on that larger level of
09:46
downloads. The nicer
09:52  Alban
things from the
09:52
sponsorship side is it helped us
09:56
actually judge that sponsorship
09:56
much more easily. If we were to
10:00
purchase hay, put it into these
10:00
two episodes. And basically, we
10:06
would, we knew most of the value
10:06
would come from the future when
10:09
people are listening to the
10:09
episode, it would be hard to
10:13
kind of figure out did we ever
10:13
get a bump? Did people really
10:16
click through? What about people
10:16
to click through like a year
10:19
later? Do we really count those?
10:19
Whereas with this sponsorship,
10:24
it was all in a month, we got
10:24
all the value in the month. And
10:27
so we were very easily able to
10:27
figure, okay, how many people
10:30
heard about us and signed up
10:30
because this podcast
10:34
sponsorship?
10:34  Kevin
Yeah. And I love the idea
10:34
of using it for announcements
10:38
like Travis was talking about
10:38
the idea that in the first
10:40
minute or two of any episode
10:40
that I listened to, I'm going to
10:43
hear current information about
10:43
what's going on, either with the
10:46
podcast as a whole, or in the
10:46
life of the host, or whatever,
10:49
like, we've got, I've been
10:49
working on this book, it's
10:52
coming out on this date. Again,
10:52
I that'd be fantastic. If I'm
10:55
listening to an episode that you
10:55
did a year ago, or yesterday, to
10:58
be able to have that same
10:58
content, and then it can go away
11:00
very easily, when that's no
11:00
longer relevant. There could be
11:04
nothing there for a while it
11:04
could be replaced with an
11:05
updated message. So it's very
11:05
powerful. And we've got just a
11:10
ton of ideas bubbling about
11:10
where we go from here. But I
11:14
don't want the new ideas to take
11:14
away from what is already
11:17
available. today. This is
11:17
fantastic.
11:20  Alban
This is the 2020 recap
11:20
episode, this is not the what
11:24
cool things do we want to build
11:24
in 2021? Kevin, I very much have
11:27
this broken mindset where we're
11:27
like, okay, 2020s in the past,
11:31
what's next year? What's the
11:31
year after? What's the cool
11:34
thing? And actually, what I
11:34
started writing the outline for
11:38
this episode, I was like, wow,
11:38
we did so much in 2020. And so
11:44
it is exciting to kind of go
11:44
back and look at what we've
11:46
done.
11:47  Kevin
Yeah, but it is hard at
11:47
the same time. Because you know,
11:50
you're always everything that we
11:50
do, like in the software world
11:53
in the product world is always
11:53
like laying groundwork for to
11:56
build upon, right, we're always
11:56
iterating. And so dynamic
11:59
content is a huge thing, that
11:59
now that we have this technology
12:03
in place, and we've got, you
12:03
know, version one of this tool
12:06
available, now we're gonna start
12:06
to see how people are using it.
12:09
And we can build upon that. So
12:09
2021 is gonna be a huge year for
12:12
us to take dynamic content even
12:12
further. And it's hard to not
12:17
get super excited about all the
12:17
things that we can do. But I
12:20
don't want to I want to be
12:20
patient, because the dynamic
12:23
content tool that we've released
12:23
today and that people are using
12:25
today is so amazing, and
12:25
powerful, and valuable. And
12:29
we're getting great feedback
12:29
from people that are like in the
12:31
first week that it's out have
12:31
already used it, and are already
12:34
seeing massive results and
12:34
success from it and are just
12:37
having a blast using it. So last
12:37
thing to know about dynamic
12:40
content, some of these podcast
12:40
apps that you use, like on your
12:43
phones and your computers and
12:43
stuff. If you when you download
12:45
an episode, it will save that
12:45
like in the cache. So if you
12:48
ever want to listen to that
12:48
episode, again, it might still
12:50
be downloaded. And so if you are
12:50
applying dynamic content, and
12:54
then going back into your own
12:54
podcast and listening to
12:56
episodes and see making sure the
12:56
pre roll and post roll are
12:58
there. If the episode had
12:58
previously been downloaded and
13:02
is still saved on that device,
13:02
you'll have to delete it first
13:05
and then download it again to
13:05
get the updated version. So that
13:08
is just one small thing that
13:08
we've seen some people because,
13:11
again, with your podcast, you
13:11
probably have them all
13:13
downloaded. And depending on how
13:13
old it is or what the settings
13:17
are in your app, it may keep
13:17
them all and may delete them
13:20
after you're done listening to
13:20
them, and may not delete them
13:22
for 30 days. So just make sure
13:22
that you're downloading a fresh
13:25
version when you're trying to
13:25
test it out and make sure
13:28
everything worked.
13:29  Travis
Yeah, that's a good tip,
13:29
Kevin, definitely. And then I
13:32
did notice a couple people
13:32
asking if they had magic
13:34
mastering turned on for their
13:34
podcast episodes. Will the magic
13:38
mastering wonderful, you know,
13:38
fairy dust that we put on their
13:42
podcast episodes apply to the
13:42
pre rolls and the post rolls
13:45
when they're uploaded? Yeah,
13:47  Kevin
yep, absolutely. Well, it
13:47
just happens automatically. So
13:50
if you have magic mastering
13:50
turned on, then your pre roll
13:54
and post roll will also be
13:54
magically mastered. And so then
13:57
when they get all stitched
13:57
together, they will sound
14:00
perfect.
14:01  Travis
Yep, so if you want to
14:01
start using it, you want to
14:03
experiment with it. When you log
14:03
into your Buzzsprout dashboard,
14:06
you'll see the first row of
14:06
options you got episodes,
14:11
players website directories. If
14:11
you click on episodes, there's a
14:15
light gray bar right below the
14:15
blue bar, and you have episodes
14:18
magic mastering and dynamic
14:18
content. So if you click on that
14:21
dynamic content, you'll see the
14:21
screen that allows you to upload
14:24
your pre rolls and your post
14:24
rolls. So go to town. Let us
14:28
know what you think of it. And
14:28
we hope you enjoy using the new
14:31
dynamic content.
14:35  Alban
Alright, so in this blog
14:35
post, I've been writing the 2020
14:38
recap. I honestly the first
14:38
thing I did was I just went in
14:42
back and started counting lots
14:42
of things. And so I've counted
14:47
how many YouTube videos we did
14:47
how many podcasts guys we bro
14:50
how many episodes we put out how
14:50
many projects we did. And you
14:56
know it's not all about the
14:56
numbers, but definitely the
14:59
numbers are just So they're
14:59
interesting to me, you can
15:03
easily forget, you know, you
15:03
kind of look back and you're
15:05
like, do we do any work from
15:05
like April to May, and like you
15:08
have no memory of anything. And
15:08
then when you start going back
15:11
through it all, it's just like
15:11
incredible. You know, it feels
15:14
like things move slowly over the
15:14
course of a week. And then when
15:18
you look back over the last year
15:18
or two years, you realize how
15:22
much you can really get done. So
15:22
I'm starting with projects. This
15:27
year, for Buzzsprout.
15:27
Specifically, we completed 56
15:31
projects across seven work
15:31
cycles. And that's the way that
15:35
we kind of accept the work that
15:35
we're going to do over a six
15:38
week period into a cycle. But
15:38
are those seven cycles, we have
15:42
56 projects we published, this
15:42
is what yet these are big,
15:48
pushes 2520 updates to
15:48
Buzzsprout. And, yeah, some of
15:54
these projects are pretty small.
15:54
Some of them are very big, like
15:58
dynamic content would be one of
15:58
those 56. Travis and Kevin, do
16:02
they need that stick out to any
16:02
of the projects that he
16:04
remember? And you know, we're a
16:04
lot of fun. You're happy we got
16:07
out there?
16:08  Kevin
Tell me that number.
16:08
Again, how many commits?
16:10
2000 2520?
16:13
Oh, my gosh,
16:14  Alban
I think many of those
16:14
are, what do you what do you
16:16
call this Kevin squash commits?
16:16
where it's like, tons of small
16:20
changes are all rolled up into
16:20
one.
16:22  Kevin
Yeah, some can be
16:22
squashed. And some are not. I
16:25
mean, I never really squash my
16:25
commits. I don't know how many
16:27
people from the technical team
16:27
smart squash, there's, but a
16:31
commit can be anything from Hey,
16:31
there's a typo on our marketing
16:33
site. To
16:35  Alban
that just never happened.
16:35
happens there pages that
16:39
somebody wrote it to support
16:39
with a page update. They're
16:41
like, Hey, you had a typo. And
16:41
I'm like, Ooh, that's kind of a
16:44
bad typo and fixed it. And then
16:44
I was like, this page probably
16:48
has not been updated in three
16:48
years, it has been read hundreds
16:50
of 1000s of times. I was like, I
16:50
can't imagine if my third grade
16:54
English teacher saw that page
16:54
humiliated.
16:59  Kevin
I mean, I think the
16:59
simplest way to think about a
17:01
commit is anytime we change the
17:01
code on the Buzzsprout
17:04
application. And the application
17:04
can be anything from the
17:06
marketing site to when you log
17:06
in to what you see on your
17:09
mobile phone, or anything in
17:09
between. And so anytime we
17:12
change any of that source code,
17:12
we have to push it into our main
17:15
master repo. And that is
17:15
committed. And so yeah, 2500
17:21
changes to Buzzsprout in this
17:21
last year. That's a huge number.
17:25
I kinda, golly, a
17:27  Travis
lot of work. A
17:28
lot of work. I mean, the two
17:28
that stand out to me are stats
17:33
related. podcasters love their
17:33
stats, man. I mean, I love I
17:37
love looking at our stats,
17:37
especially when, when I get a
17:40
surprise, weekly email saying
17:40
that our how to start a podcast
17:44
jumped like 500% because Alvin
17:44
Winton didn't add by without
17:46
telling me. That was, that was a
17:46
fun surprise. But the two, the
17:52
two big projects that really
17:52
stuck out to me, was one that
17:56
feels like forever ago, which
17:56
was when we rolled out our
18:00
advanced podcasts, statistics,
18:00
which are the stats that you go
18:03
in the UC right now, if you log
18:03
into Buzzsprout, before we had
18:07
fewer statistics available, we
18:07
weren't able to show you as much
18:11
information. But now it's like,
18:11
like everything that you could
18:16
ever want. at your fingertips
18:16
that we're able to give to you.
18:19
There are some stats, like, you
18:19
know how much of your episode
18:23
somebody listens to that is only
18:23
captured on the app level, they
18:27
don't really pass through to us
18:27
as the podcast host. But
18:30
everything that we can show you,
18:30
we are showing you and I just
18:34
think it's a huge improvement.
18:34
And it's still, in my humble
18:38
opinion, that is completely
18:38
unbiased. The best podcast asked
18:41
the industry and so so like I'm
18:41
never left wanting, I'm never
18:46
like, man, if only our stats
18:46
look more like x podcast. So
18:49
stats, like I never think that
18:49
anymore. Yeah.
18:51  Kevin
And we rolled that out in
18:51
the spring, right? early spring,
18:55
like January, I
18:56  Alban
think some have very
18:56
early last year,
18:58  Kevin
very early. And then I
18:58
think later in the year, we went
19:00
back and added in achievements.
19:00
mm grants, right. So and then we
19:04
added another screen door stats
19:04
section that can that tracks
19:07
like how many episodes you've
19:07
published and how many, you
19:10
know, hitting different
19:10
milestones on your podcasting
19:13
journey. So that's a good one.
19:13
Magic mastering, which we talked
19:16
about earlier in this episode,
19:16
again, that was brand new this
19:19
year. We talked about it like
19:19
it's been around forever. But
19:22
that happened in 2020.
19:23  Alban
What about I mean, for
19:23
the other stats thing, this
19:26
wasn't really visible to
19:26
everybody, but we did IB
19:30
certification. And I know we put
19:30
up the last when we put up the
19:33
stats in early 2020. Everyone's
19:33
like, are these gonna be IV
19:37
certified? We're like, no,
19:37
they're IB compliant. We're not
19:39
going to do the certification
19:39
process. And then I think people
19:43
wore us down over a couple
19:43
months and they're like, please,
19:46
I just want to have that stamp
19:46
of approval. We're like, fine.
19:49
We, I think Tom ended up doing
19:49
it and then yeah, didn't change
19:52
any stats, but everybody now has
19:52
a little bit more confidence.
19:56
All of your stats are certified
19:56
and they're you know, you know,
20:00
that those are real people
20:00
downloading your podcast episode
20:03  Kevin
a bunch of new
20:03
directories came online this
20:04
year, Amazon was the biggest, I
20:04
think of the new directories.
20:09
But there's a few others.
20:09
Anybody have them up in front of
20:12
them?
20:12  Alban
player FM, where they
20:12
directly submitting to listen
20:17
notes, which I really like, was
20:17
pie chaser this year,
20:20  Travis
pie chaser was this
20:20
year.
20:22  Alban
Yeah, there. Yeah, there
20:22
are quite a few more, there are
20:24
a lot of smaller directories
20:24
that came online amazon music
20:28
was by far the biggest. We did a
20:28
few integrations of popcorn, in
20:35
my outline written as popcorn,
20:35
popcorn integration.
20:39  Travis
Gotta love that
20:39
autocorrect.
20:41  Alban
And we also did the
20:41
descript integration, which that
20:45
one, I feel like I was so
20:45
excited when we did it. And then
20:47
I now almost forget that it
20:47
happens sometimes. But what's so
20:51
cool is you go into, if you add
20:51
it into script, you can now
20:55
publish directly into
20:55
Buzzsprout. And the difference
20:59
there is, the way the script
20:59
works is you're kind of updating
21:02
your transcript the entire time
21:02
you edit the episode. And so
21:05
when you push from the script
21:05
into Buzzsprout, we bring in
21:09
that transcript and you have a
21:09
actual perfect transcript of
21:13
your podcast, which is just,
21:13
it's really nice to kind of
21:16
remove that process of going in
21:16
getting a transcript and
21:19
uploading it to Buzzsprout. Now
21:19
it's done for you automatically
21:22
fuse that integration.
21:23  Kevin
And then a couple other
21:23
things that we pushed out very
21:25
recently. One is the resources
21:25
section within Buzzsprout has
21:29
been completely redesigned,
21:29
which is fantastic. Because it
21:32
was one page I had like an
21:32
overwhelming amount of
21:35
information on and blog posts
21:35
and videos and podcast episodes
21:38
and everything and discount
21:38
codes everything on one page.
21:41
And it was kind of hard to
21:41
figure out, you know, where
21:43
should I look, there's too much
21:43
content. And so Dave on our
21:47
design team did a great job of
21:47
breaking those out into their
21:49
own sections. So now blog posts
21:49
live in their own place, and
21:51
podcasts live in their own
21:51
place. And videos live in their
21:53
own place. And partner discounts
21:53
live in their own place. So that
21:56
was been a great way because we
21:56
published so much great content.
22:00
So again, regardless of whether
22:00
you're starting your podcast, or
22:03
you're looking to level up your
22:03
podcast, or you're looking to
22:05
Hey, I think I should get into
22:05
email marketing or something
22:07
like we have content for all of
22:07
that stuff. And it's hard to
22:11
find it sometimes depending
22:11
where you are. So the ultimate
22:14
guide for you know, I want to
22:14
get a new I'm ready to level up
22:17
my microphone. We have great
22:17
content on that. But how do I
22:20
find it? Well, now you can just
22:20
click on your resources section
22:23
and you can like look for a blog
22:23
post about that. Or you can look
22:26
for videos about that. In
22:26
between was Alban laughing weird
22:31
mustache thing on?
22:35  Alban
It said that I realized
22:35
zoom now has an option where you
22:38
can like, touch up your
22:38
appearance. And I just put on it
22:42
like you guys see this? Like
22:42
it's a nice little goatee,
22:46
goatee. Yeah, it looks.
22:49  Kevin
It looks too real, but
22:49
also really bad.
22:53  Alban
Which is exactly how it
22:53
looks. I have this facial hair.
22:55
I'm sorry. Yeah.
22:57  Kevin
Really a bit of a
22:57
distraction? Yeah, I'm trying to
23:00
talk about our resource section
23:00
starts growing this nasty facial
23:05
hair. Oh,
23:08  Travis
yeah. So if you want to
23:08
know where that is, when you log
23:11
into your Buzzsprout account, in
23:11
the top right corner of the
23:15
screen, you'll see my podcasts,
23:15
my profile, and then resources,
23:19
that's what we're talking about.
23:19
So if you click that link, it'll
23:22
open up a page where you can
23:22
cycle through and see all of our
23:24
blog posts, all the videos on
23:24
our YouTube channel, our
23:27
podcasts, link to our Facebook
23:27
community, and then also all of
23:30
our partner discounts. So these
23:30
are discounts that we have put
23:34
together with different software
23:34
companies and product companies
23:38
that provide some really great
23:38
tools for podcasters. We want to
23:41
just kind of help you level up
23:41
your game as much as possible,
23:45
and give you some discounts
23:45
where we can. So that is where
23:48
you will find all of that
23:48
information.
23:50  Kevin
Yep. And then let's not
23:50
skip over the custom domain SSL
23:55
that we rolled out last month.
23:55
Oh, yeah, that is huge. And it
23:58
was transparent to a lot of
23:58
people. But if you use a custom
24:00
domain for your Buzzsprout site,
24:00
those are all now secured with
24:04
SSL certificate, which is really
24:04
important, becoming more and
24:08
more important every day. It
24:08
helps with SEO. And it helps to,
24:10
you know, make your visitors
24:10
feel comfortable as they're
24:13
visiting your site. They're not
24:13
seeing warnings that this is not
24:15
being transmitted over HTTPS.
24:18  Alban
All right. Can I do a
24:18
shout out for one more?
24:20  Kevin
Yeah, shout out for one
24:20
more. Yeah.
24:22  Alban
One of the two new team
24:22
members in 2024. Buzzsprout was
24:26
Brian who's on the technical
24:26
side, and he does like all the
24:30
database stuff. And server
24:30
stuff, stuff that's like, if he
24:36
talks about it, I have actually
24:36
no clue what he's talking about.
24:39
Like he posts these updates. And
24:39
I'm like, I don't know what that
24:41
means. But it sounds good. And
24:41
he did this huge disaster
24:45
recovery project. And the kind
24:45
of disasters that he was, so he
24:51
was just like, hey, if the
24:51
servers go down, boom, what
24:54
would we do? Here's exactly what
24:54
we would do and make sure that
24:57
everyone's podcasts were secure.
24:57
If Amazon Had this issue, here's
25:01
what we would do. And he really
25:01
went through a ton of scenarios,
25:05
then just made sure that we were
25:05
really protected so that there
25:09
was nothing really bad could
25:09
ever happen. And it made me
25:13
feel, you know, very happy to
25:13
have someone on the team who
25:17
thinks that way that is, you
25:17
know, watching over all the
25:20
servers, making sure that the
25:20
performance is up there, but
25:22
also kind of keeping an eye to
25:22
the horizon of like, oh, what if
25:26
some big hiccup did happen? Just
25:26
on the internet? How would
25:31
Buzzsprout deal with it? And I
25:31
don't know, it made me feel very
25:35
good. That we had someone
25:35
thinking that way.
25:39  Kevin
Yeah, I remember talking
25:39
through some of those scenarios
25:42
with him and just joking around.
25:42
I was like, I think it was like
25:45
10 or 15 years ago, one of the
25:45
big internet companies that we
25:48
use their service, and they were
25:48
down for, like, 12 hours or
25:51
something. And then, you know, a
25:51
couple hours into the disaster,
25:55
we figured out what happened,
25:55
just like we weren't getting any
25:58
updates from them. But we went
25:58
on news sites and Twitter. And
26:00
we found out that like a semi
26:00
truck had driven into a data
26:03
center in Texas or something,
26:03
and why oh, my gosh, this must
26:07
be them. This must be what is
26:07
going on? Yeah. And so I as a
26:11
joke, I was like, So Brian, did
26:11
you, you know, account for if a
26:14
truck drives through our data
26:14
center? And like, just I'm
26:17
expecting a laugh. And he's
26:17
like, Yes, actually, if you turn
26:19
the page, like 47 truck driving.
26:19
So yeah, that was awesome. And
26:25
we're excited that Brian on our
26:25
team, so thanks for calling that
26:28
out.
26:31  Alban
Let's jump over into the
26:31
content stuff. So now a little
26:33
more to Travis's and I will
26:33
house all our podcast guides
26:37
that we write on the blog. In
26:37
2020, we published more than one
26:41
a week, many of those were
26:41
written by Lauren. So huge shout
26:46
out to Lauren, who does a great
26:46
job researching and writing
26:48
those guides every week. And
26:48
these ranged from some product
26:52
announcements, to some really in
26:52
depth walkthroughs and roundup
26:57
posts. few of my favorites. She
26:57
did a really good rewrite of the
27:03
how to record long distance
27:03
podcast interviews. Obviously,
27:06
that page has just been critical
27:06
to a lot of people who are
27:09
trying to discover should they
27:09
be recording with Skype? Or is
27:14
squad cast zoom, Riverside, you
27:14
know, which, what's the right
27:19
software for them, and she did a
27:19
really good job. And in that
27:23
rewrite. Are there any other
27:23
blog posts or guides that stood
27:26
out to you guys?
27:27  Travis
I mean, one that every
27:27
podcaster wants to know is, how
27:30
do I get free royalty free music
27:30
for my podcasts? It's it's one
27:34
of those questions that you it's
27:34
like, you just want to make sure
27:37
I want to make sure that ariana
27:37
grande de isn't gonna sue me
27:40
because,
27:40  Alban
yeah, Ariana Grande ager
27:40
podcast.
27:45  Travis
Well, you know what,
27:45
sometimes you just have to learn
27:46
the hard way Albin. And now I
27:46
know not to put Ariana Grande
27:50
day in my podcasts. But anyways,
27:50
we're on good terms. Now we're
27:53
we're buds. So we have a blog
27:53
post that walks through places
27:59
that you can pay for royalty
27:59
free music, and then also places
28:02
where you can get free music for
28:02
your podcast that is going to be
28:05
safe to use. And I think that's
28:05
the big thing is just the peace
28:08
of mind that, you know, I'm
28:08
using this music, and I know
28:11
it's gonna be good to go. And I
28:11
don't have to worry about like,
28:14
you know, someone coming up to
28:14
me later on.
28:16  Alban
I was very happy about
28:16
when we push forward, all of our
28:18
transcript work this year, we
28:18
did a big blog post announcing
28:22
our transcript tool set, and
28:22
laying the case for why
28:27
everybody should be putting
28:27
transcripts in their podcasts.
28:29
That was a big push this year.
28:29
Where we were talking about all
28:33
the benefits from make it easier
28:33
for people to read through your
28:37
Episode Two listeners are
28:37
hearing impaired, to getting
28:41
transcripts into apps like
28:41
podcast addict, that are now
28:46
actually pulling those
28:46
transcripts in. And I really
28:48
liked writing that post and just
28:48
saying here is our argument for
28:53
why everybody should be doing
28:53
transcripts and kind of
28:56
formulating our opinions on it.
28:59  Kevin
Yeah. And then that
28:59
turned into an official spec in
29:01
the new podcast namespace. Hmm.
29:01
So what we the work that we did,
29:06
we laid a lot of groundwork
29:06
there, and we kind of had a
29:07
jump. And so when the new
29:07
podcast namespace group was
29:10
coming together and discussing
29:10
transcripts, they looked at what
29:12
we did, and they're like, hey,
29:12
that actually makes a lot of
29:14
sense. And so they just adopted
29:14
that. And so you were actually
29:18
ahead of the game a little bit
29:18
on your podcast, namespace
29:21
adoption, if you were using bus
29:21
route transcripts, because it
29:25
just kind of came in as is. So
29:25
that was awesome. That was
29:28
something we've been talking
29:28
about. But there's been a lot of
29:29
work on the new podcast
29:29
namespace and the podcast index
29:32
directory. That happened in
29:32
2020, which is a really huge and
29:36
fantastic thing that's happening
29:36
for independent podcasters. So a
29:40
lot of the big headlines and
29:40
news around the podcasting space
29:43
is, you know, this big companies
29:43
acquiring this company, and
29:45
they're making this podcast
29:45
exclusive and all this other
29:47
stuff. But there's also really
29:47
great stuff happening in the
29:49
independent podcasting space. It
29:49
just doesn't get the headlines
29:52
because it doesn't involve
29:52
hundreds of millions of dollars.
29:55
But there's innovation that's
29:55
happening and there is ecosystem
29:59
that is being built around
29:59
making sure that independent
30:02
podcasters always have a way to
30:02
easily and safely publish their
30:06
content without having to play
30:06
by the rules of a certain
30:09
platform. So if you don't want
30:09
to be on Spotify, you don't have
30:12
to, but can you still get your
30:12
message out somehow? So yes,
30:15
there is great work happening
30:15
there. And that's a lot. Most of
30:17
that is happening through the
30:17
podcast index and the podcast
30:21
namespace which Buzzsprout fully
30:21
supports. And we were excited to
30:23
get involved in that this year.
30:26  Alban
Alright, so jumping
30:26
ahead, YouTube channel, Travis,
30:29
we're definitely your world. So
30:29
we'll let you talk about this a
30:32
lot. But the channel grew from
30:32
had to look it up. We had less
30:37
than 5000 subscribers at the
30:37
beginning of the year. And now
30:42
it's over 50,000 and a few 100.
30:42
That's pretty incredible. By the
30:47
end of the year, we're looking
30:47
at 50,000. And we're going, Man,
30:50
what if that was 100,000? Then
30:50
we would have gotten that like
30:52
gold plaque or something from
30:52
YouTube ad that I was like,
30:57
wait, what was it at the
30:57
beginning of the year, it was
30:58
less than 5000. So a 10 x growth
30:58
5.3 million views on the YouTube
31:05
channel? And we published 98
31:05
videos. Travis, how long did
31:10
that take?
31:13  Travis
It took a year. So that
31:13
was one of the cool things about
31:18
Lauren coming on board. And
31:18
really, you know, taking the
31:22
lead with our blog content was
31:22
it allowed myself and then
31:26
Jonathan, who has not yet had
31:26
the opportunity to come on
31:29
Buzzcast, but I'm sure will at
31:29
some point in the future, to
31:32
really focus on our YouTube
31:32
channel, and just making it the
31:35
best video guide for podcasters
31:35
on the internet. Like, that's
31:38
really our mission for it. You
31:38
know, the only ulterior motive
31:42
is hopefully, if we help you get
31:42
started with your podcasts that
31:45
you, you know, try us as a
31:45
hosting platform first. But
31:49
other than that, we're just
31:49
trying to make the best video
31:51
content possible to help you
31:51
grow your podcast. And so it is
31:54
really cool. Looking back and
31:54
seeing how many people have
31:57
subscribed the kinds of videos
31:57
that have taken off and done
32:00
really well. You know, we just
32:00
recently uploaded an interview
32:05
between Alvin and Jordan
32:05
Harbinger, to the YouTube
32:08
channel. And that is started to
32:08
do really well even though we
32:11
just released it like a week
32:11
ago. And so it's cool to see
32:15
people really engaging with this
32:15
kind of content. And it's a lot
32:18
of fun to make. It's a lot of
32:18
fun to make videos that are
32:20
helpful and engaging. And so
32:20
it's been a lot of fun. And
32:23
we're definitely looking forward
32:23
to 2021 we got some really cool
32:27
video ideas coming down the
32:27
pipeline. So if you have not yet
32:30
make sure you go ahead and
32:30
subscribe to the YouTube
32:32
channel. So you can say, Hey, I
32:32
was subscriber 50,702. So you
32:38
know, as it accelerates, it
32:38
could be like I was one of the
32:41
cool kids that followed that
32:41
band before they were famous.
32:43  Alban
So few of the other cool
32:43
videos. This year, we did our
32:46
whole how to start a podcast
32:46
series. We did a whole video
32:49
explaining podcast hosting, with
32:49
where Jonathan, I did that
32:54
video. And I was using a bunch
32:54
of like stick figures and stuff
32:58
popsicle stick characters, Kevin
32:58
and I recorded the best podcast
33:02
mics under $100. Which I think
33:02
we went rogue for that one that
33:07
was when we nobody could really
33:07
record. And so Kevin and I were
33:10
in the studio wearing like in
33:10
nine, five masks and throwing
33:15
microphones at the camera. So
33:17  Kevin
yeah, if you watch that
33:17
video now, and you wonder why
33:21
Alvin is tossing those
33:21
microphones, to me standing
33:24
behind the cameras, because
33:24
we're being allowed to get more,
33:25
you know, within six feet of
33:25
each other. And so he couldn't
33:28
hand them to me. So we had these
33:28
very expensive microphones and
33:30
he kept throwing them to me off
33:30
camera.
33:31  Alban
There's definitely an
33:31
element of like, that was the
33:34
excuse. We were definitely were
33:34
being saved. But it was also
33:37
like, Oh, I can't give this to
33:37
you. What if I have like COVID
33:41
on my hands. We didn't really
33:41
know how it worked back then.
33:43
It's like, it was like, just
33:43
throw the microphones that'll be
33:47
cool.
33:51  Travis
There's so many comments
33:51
on that video that are like,
33:52
Man, I'm just cringing every
33:52
time you throw a $300
33:55
microphone.
33:55  Kevin
Yeah, we didn't drop any
33:55
but he did hit a few of the
33:57
lights. Oh
33:58  Alban
my gosh. Travis, he did
33:58
two epic videos, the audacity
34:03
tutorial series and the
34:03
GarageBand tutorial series. So
34:07
so many comments on there,
34:07
people were like I was
34:09
struggling on these points. And
34:09
that's pretty much like a full
34:13
series on like the 10 things
34:13
that you constantly are doing in
34:16
Audacity or GarageBand. And so
34:16
people don't have to kind of
34:21
stumble their way through it.
34:21
It's a really nice intro series
34:25
on how to do editing. So those
34:25
are really good.
34:28  Travis
Thank you.
34:29  Alban
Also your MD seven review
34:29
that that was you in jalon and
34:34
Jonathan shot it that video is
34:34
so good. It was good enough that
34:40
I got it in V seven to use
34:44  Travis
you're actually
34:44
recording on an MV seven right
34:46
now. Yeah, that was a lot of fun
34:46
to make. So that was a video
34:50
where we said okay, we've got
34:50
this MV seven we it's a
34:53
microphone that we think a lot
34:53
of people are going to really
34:55
enjoy. So how do we make the
34:55
best MV seven Review possible.
35:01
And so that's what it turned out
35:01
to be. And I think it's really
35:04
phenomenal and fun to watch. We
35:04
try and make our videos fun to
35:07
watch. And so I think that
35:07
you'll definitely enjoy checking
35:10
out that review.
35:11  Alban
Alright, so podcasts do
35:11
want to talk about the podcast a
35:15
little bit.
35:15  Kevin
Yeah. What are we doing?
35:15
Buzzcast? Yeah.
35:18  Alban
Okay, so what do you guys
35:18
think? How many downloads do we
35:20
have for Buzzcast this year?
35:22  Kevin
Oh, that's not important.
35:22
1
35:24  Travis
million downloads,
35:27  Kevin
don't focus on downloads.
35:27
So I mean, that's a huge
35:29
difference, right between like
35:29
what we do on Buzzcast, where we
35:32
get together and talk about
35:32
things that have happened the
35:33
past couple weeks in the
35:33
podcasting, industry, and
35:35
Buzzsprout, specifically. And
35:35
then like the YouTube channel,
35:38
the YouTube channel, we actually
35:38
use is like a real, like, we try
35:41
to grow it, we invest a lot in
35:41
trying to grow that. Because
35:45
it's a real marketing channel.
35:45
For us. This is like,
35:47
informational. Yeah. Channel for
35:47
us. So we like want to connect
35:51
with our customers, we get a lot
35:51
of great feedback from our
35:53
customers who had listened to
35:53
you guys say this on Buzzcast.
35:56
And, and we have conversations
35:56
with those people on Facebook or
35:58
over email. So and here's the
35:58
other thing is that I, like
36:04
attend to one on the value of a
36:04
podcast subscriber versus a
36:07
YouTube subscriber person. So
36:07
when I say 10, to one, I mean,
36:11
like a one podcast subscriber is
36:11
worth like 10 YouTube
36:15
subscribers in my mind, in terms
36:15
of like, we get we know people
36:19
who listen to our podcasts, we
36:19
interact with them. I don't
36:21
really know anybody that
36:21
stumbles upon us on youtube or
36:24
subscribe now, hopefully, they
36:24
become a customer. And then we
36:26
start to have a connection with
36:26
them at some point down the
36:28
road. But anyway, you're going
36:28
to talk about the number of
36:31
downloads that we did for
36:31
Buzzcast. I just don't want it
36:33
whether it's high or low, or
36:33
anywhere in the middle, I just
36:36
don't want it to be
36:36
discouragement to anybody,
36:37
because it's a totally different
36:37
channel for us. And we love it
36:40
for totally different reasons.
36:41  Alban
So we talked about this
36:41
all the time. I mean, those
36:44
YouTube numbers were pretty
36:44
shocking to me thinking that we
36:47
have over 5 million plays this
36:47
year. I mean, the average play
36:51
time, though, is so low. I mean,
36:51
you're talking like one to two
36:55
minutes if you're lucky. So
36:55
yeah, those the play numbers are
36:59
really high. But there's almost
36:59
like, they're not inflated. But
37:04
you really need to discount
37:04
those numbers, because people
37:06
are not engaging with the
37:06
content for 45 minutes. They're
37:09
engaging with the content for a
37:09
minute, two minutes, you know, a
37:13
little bit longer if you're
37:13
lucky. Whereas Buzzcast. So far
37:17
this year, we're at 57,631
37:17
downloads across 29 new
37:22
episodes. So about one every two
37:22
weeks, we had a couple bonus
37:26
episodes. Now, I looked at that
37:26
number, and I was like, holy
37:30
cow. That's awesome. I was so
37:30
excited. I was kind of shocked
37:34
that was that high?
37:36  Kevin
Yeah, I mean, I am
37:36
shocked that it's.
37:38  Alban
So it's less than we're
37:38
talking like 1500 plays per
37:41
episode. That's so tiny compared
37:41
to our YouTube channel. And yet,
37:47
I think all of the helpful
37:47
interactions we have with people
37:51
come from this podcast, or at
37:51
least this is like the highest
37:55
signal to noise ratio, you don't
37:55
get random people stumbling
37:59
across the channel, and dropping
37:59
some insulting comments or just
38:02
kind of being silly. And there's
38:02
nothing wrong with that. But
38:06
it's rarely those are like the
38:06
very strong information content,
38:12
we don't really get a lot from
38:12
it. Whereas if people respond to
38:15
us who listened to the podcast,
38:15
they often have really in depth,
38:20
well thought out interesting
38:20
ideas that probably have a good
38:24
chance of shifting one way we
38:24
think about things. Because
38:27
they've listened to us for a
38:27
while they've engaged with our
38:30
thought process. And then
38:30
they're able to provide
38:33
meaningful push back and say,
38:33
Well, I mean, I know somebody
38:36
will listen to this dynamic
38:36
content, say, hey, it's great,
38:39
but here's something else that
38:39
you could do. And the fact they
38:42
listen to this podcast will
38:42
actually mean that their their
38:46
criticism or their input or
38:46
their thanks, will all be taken
38:50
much. You know, we'll just
38:50
understand that it's much more
38:52
valuable. Alright, so we have
38:52
two other podcasts podcast q&a.
38:56
This is much more applicable to
38:56
a lot more people. This is where
38:59
Travis they used to be called to
38:59
the beginning of the year. Last
39:02
year, five minute Mondays for
39:02
Travis was giving Five Minute
39:04
Tips on podcasting. And a lot
39:04
has changed in this podcast. We
39:10
published 55 episodes for
39:10
127,015 downloads in 2020. We
39:17
grew from about 1100 listeners
39:17
to probably my best guess now is
39:22
about 3215 per episode, Travis
39:22
rebranded the podcast from you
39:30
want to tell us about this
39:30
rebrand? Travis? Sure.
39:32  Travis
Yeah. So five minute
39:32
Monday's was great at describing
39:36
what it was. Once you knew what
39:36
it was. So somebody saw five
39:40
minute Mondays on their podcast
39:40
app, they're like five minutes
39:42
of what I don't know, five
39:42
minutes of, you know, like, like
39:45
meditation or five minutes of
39:45
advice on dating, like, I don't
39:48
know what five minute Mondays
39:48
means. And so we decided to take
39:51
her own advice, and rebrand it
39:51
as something that podcasters
39:54
would recognize as being
39:54
valuable for them. So that's
39:57
that's really where the origin
39:57
for Podcasting Q&A came from.
40:02
And the fact that we have a
40:02
great partnership with 99
40:04
designs, which helped us with
40:04
the artwork was definitely
40:05
another reason, another excuse
40:05
to go ahead and rebrand it. And
40:09
so Podcasting Q&A shifted more
40:09
towards really engaging with our
40:14
listeners. So every single
40:14
episode just about has a
40:17
listener call in question where
40:17
they're saying, Hey, here's my
40:20
podcast, this is something that
40:20
I'm curious about, is this
40:22
something I need help with? Can
40:22
you help me out? And the whole
40:25
episode revolves around
40:25
answering that question, the
40:28
best that we can. And so I host
40:28
some of the episodes, we have
40:33
Sarah jalon, botter, who are all
40:33
on our content team who all
40:36
helped with the episodes. And
40:36
it's just a great outlet for us
40:39
to answer specific questions to
40:39
help people with their
40:43
podcasting journey. And so I
40:43
know that this past week, we did
40:47
an episode with botter, where we
40:47
talked about podcast reviews,
40:50
and how helpful they are, how to
40:50
get more of them, those kinds of
40:53
things. We've done episodes on
40:53
how to collaborate with
40:56
podcasts, how to monetize your
40:56
show, how to grow your show. And
41:00
so all the questions that you
41:00
could potentially have about
41:03
podcasting, we have either
41:03
already answered it, or are
41:07
about to answer it in the next
41:07
couple of months. And so it's a
41:10
really great resource. If you're
41:10
just looking for like a quick
41:12
answer to a very specific
41:12
podcast related question. Yeah.
41:16  Alban
And the last podcast that
41:16
we have out there, though, this
41:19
was recorded back in 2018,
41:19
Travis Knight did, how to start
41:23
a podcast, just a think eight
41:23
episode, podcast, teaching
41:28
walking people through the whole
41:28
process that got 162,000
41:32
downloads in 2020. It's pretty
41:32
crazy. If you think you could
41:36
record a podcast in 2018. You
41:36
put it out there. And you do
41:41
minor updates. I mean, probably
41:41
a total of like, a couple hours
41:45
and put it into that podcast all
41:45
year 162,000 downloads in 2020,
41:49
lots people looking to start
41:49
podcasts once the pandemic hit.
41:53
And I know that that podcast was
41:53
really helpful. So it's really
41:57
exciting to see you put a
41:57
podcast out there, and it can
42:00
actually grow quite a bit. Well,
42:00
after you launch, you know, big
42:05
props for putting out evergreen
42:05
content.
42:09  Kevin
Yeah, so will 2021 be the
42:09
year of how to start a podcast,
42:13
Volume Two, or how to grow your
42:13
podcast. What
42:16  Alban
do you think do we do we
42:16
re record it? Or do we put on
42:19
the How To Grow podcast? I don't
42:19
know.
42:23  Travis
I think we should ask
42:23
our dedicated Buzzcast listeners
42:25
what they would prefer.
42:26  Alban
We could put a pre roll
42:26
on the entire all those episodes
42:30
and say, Hey, we're getting
42:30
ready for season two, should we
42:33
rerecord this, or should we put
42:33
together a how to grow podcast
42:37
series? We have started doing
42:37
some interviews for that. So I
42:40
think that probably will be a
42:40
reality in 2021. Okay, so I
42:44
talked to the support team. The
42:44
support team grew from two to
42:49
three members this year, we
42:49
hired Megan in March, I had not
42:53
seen Megan face to face until
42:53
our Christmas Party, which was
42:58
an outdoor, socially distance
42:58
party, but I was like, Wow, I've
43:01
never met you in person. So that
43:01
was nine months of being
43:04
coworkers. We answered 92,113
43:04
support emails 8000, over 8000
43:14
people left as a great ratings
43:14
215 of you thought that our
43:20
sport was bad, and there was
43:20
room for improvement. So some of
43:23
those were. Those were some of
43:23
those were good points. But I
43:27
think that was a pretty good
43:27
ratio. 8000 good and 200. Bad.
43:32
Yeah, that's a good, it's
43:33  Kevin
a good ratio. I wonder
43:33
how many of those 200 how many
43:35
bad ratings 200 115 215.
43:35
Usually, when I see a bad rating
43:39
pop into support, if I've got a
43:39
minute, I'll usually try to turn
43:42
it around. I'll usually write
43:42
back and be like, what could we
43:43
have done better? I wonder if
43:43
that statistic includes ones
43:46
that I was able to turn around?
43:47  Alban
Yeah, so if somebody left
43:47
a bad rating, and then later
43:50
left a good one, it doesn't
43:50
update that stays bad. And then
43:54
you also get a good one as well.
43:57  Kevin
Alright, so know that if
43:57
you write into our support team
43:58
and give us a rating, we do look
43:58
at them all, especially those if
44:01
it comes in bad. We definitely
44:01
never want a bad rating. So
44:04
you'll probably get a follow up
44:04
email asking like, what could we
44:06
have done better?
44:07  Alban
We're gonna start getting
44:07
some emails that are just like
44:08
bad, bad, bad, bad, like, what
44:08
are we doing wrong? Like, I
44:11
don't know. But I heard on the
44:11
podcast that these matter. Yeah,
44:16  Kevin
well, don't do that.
44:16
Because we do publish them all.
44:18
You can go to our marketing
44:18
site, and you can look at all of
44:20
our live support ratings, like
44:20
as they come in, they're updated
44:22
daily.
44:24  Alban
And a huge shout out. I
44:24
mean, Buzzsprout, you'll hear
44:29
how much the company grew this
44:29
year, but the amount of emails
44:33
that are coming in are probably
44:33
like four times as many emails
44:36
now. I mean, 92,000 emails this
44:36
year, and yet we only grew the
44:41
team from two to three members.
44:41
And we all while everybody does
44:46
do some support. I ran this stat
44:46
95.5% of all emails sent into
44:53
Buzzsprout were answered by
44:53
Priscilla, Addy and Megan. So
44:57
that's pretty much almost all of
44:57
them. That's all head they are
45:02
doing. It's just incredible,
45:02
like, probably amount of email
45:06
coming in was four times as
45:06
much. And yet, they only
45:09
increase the team by 50% is just
45:09
a testament to how much work
45:14
they put in writing really good
45:14
answers, updating help articles,
45:18
and formalizing their processes,
45:18
so that we could answer emails
45:23
quickly, without making people
45:23
you know, wait around today for
45:27
an answer. All right, so the
45:27
last section I have here is how
45:33
much did the podcast industry
45:33
and Buzzsprout as a whole grow?
45:38
I look to different places.
45:38
Listen, notes in my podcast
45:41
reviews probably have the best
45:41
industry data, I think. And
45:46
listen notes has us a little bit
45:46
lower. They think we added about
45:49
809,944 new podcasts in 2020.
45:49
And the largest month ever for
45:57
podcasting, new podcasts was May
45:57
of this year. And then my
46:02
podcast reviews, which is Daniel
46:02
J. lewis's website, did
46:07
1,027,942 new podcasts were
46:07
added in 2020. And he saw the
46:15
largest month as being June. So
46:15
the way that both of those are
46:18
collecting data slightly
46:18
different. But the numbers are
46:22
clear. This was the biggest year
46:22
for podcasting ever. In we added
46:27
about a million new podcasts in
46:27
2020. It's pretty incredible.
46:32  Travis
And by we You mean the
46:32
entire podcast industry as a
46:35
whole? Right?
46:36  Alban
Yeah, I see us as a big
46:36
part as a part, not a big part,
46:40
but as a part of the larger
46:40
podcasting ecosystem. And I'm
46:44
happy to be a cheerleader for
46:44
the ecosystem as all because
46:47
it's incredible how many new and
46:47
exciting and interesting shows
46:51
launched in 2020. Kevin, do you
46:51
want to give us some idea of how
46:56
How did Buzzsprout perform in
46:56
that period?
46:58  Kevin
Sure. So in 2020, we
46:58
started the year with about
47:01
25,000, roughly active podcasts,
47:01
I think it was actually closer
47:05
than 19. But we'll round up to
47:05
25. Like in January sometime. I
47:10
think at the end of 2019. We're
47:10
at like 19,000 active podcasts.
47:14
And then number started growing
47:14
rapidly in January. And May and
47:21
June July all huge months.
47:21
Anyway, we ended the year where
47:23
right now we're about at 4000.
47:23
Tom's about to run the numbers
47:27
for December in the next couple
47:27
days. But I think we're about at
47:30
4000 active podcast. So Alban
47:30
did some math for me here. What
47:35
is that? 236% increase? Yeah,
47:37  Alban
so not as good as Tesla
47:37
or Bitcoin. The positive is that
47:43
Buzzsprout did not grow rapidly,
47:43
and then crash the next day. A
47:48
little more positives. But it is
47:48
definitely our biggest year. And
47:52
it was definitely fun to be, you
47:52
know, on the journey with
47:55
everybody else. And, you know,
47:55
the industry as a whole did
47:59
incredibly well. And it was
47:59
exciting to see so many cool
48:04
shows get launched on
48:04
Buzzsprout.
48:06  Travis
So podcasting as a whole
48:06
did exceptionally well this past
48:10
year. We're very grateful at
48:10
Buzzsprout to have been a part
48:12
of that. And we're very excited
48:12
about 2021. You know, I think
48:16
2021 is just going to be another
48:16
banner year for the podcast
48:19
industry. We're excited about
48:19
continuing to roll out great
48:22
features to help you with your
48:22
show. help you grow your
48:25
audience reach more people reach
48:25
your goals. And, you know, we're
48:30
just grateful that you guys
48:30
stick around and listen to us.
48:32
chat about podcasting on a bi
48:32
weekly basis.
48:35  Alban
Yeah, absolutely. I feel
48:35
incredibly lucky. And just
48:40
thankful that we're able to do
48:40
this that, you know, when the
48:44
pandemic hit, you know, you feel
48:44
almost guilty, like how hard
48:48
other people have been hit by it
48:48
and how you know, the main
48:53
difference for me is that I
48:53
record podcasts from my home
48:56
rather than recording I'm from
48:56
the office. And we've definitely
48:59
been very blessed to have jobs
48:59
like this that were able to go
49:02
work from home. And yeah, very
49:02
thankful and looking forward to
49:08
what the future brings.
49:11  Kevin
That was very
49:11
sentimental.
49:12  Travis
That was very nice
49:12
Alban.
49:15  Alban
That's how I that's how I
49:15
feel.
49:18  Travis
Awesome. And with that,
49:18
we will wrap up this episode,
49:21
our first episode of 2021.
49:21
Thanks for listening, and we'll
49:25
catch you in the next one.