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episode 33: Find Out If You're In The Top 50% Of Buzzsprout Podcasts [transcript]


In this episode, Tom Rossi (co-founder at Buzzsprout) joins us to talk about the new Visual Soundbite feature and help breakdown how many downloads the average podcaster in Buzzsprout gets in 2020.

Total number of downloads in the last 30 days

  • 98 downloads puts you in the Top 50% of podcasts
  • 302 downloads puts you in the Top 25% of podcasts
  • 982 downloads puts you in the Top 10% of podcasts
  • 2,373 downloads puts you in the Top 5% of podcasts
  • 14,959 downloads puts you in the Top 1% of podcasts


Top Podcast Apps

  1. Apple Podcasts - 50.8%
  2. Spotify - 18.3%
  3. Castbox - 3.1%
  4. Podcast Addict - 2.7%
  5. Overcast - 2.5%
  6. Stitcher - 2.2%

Top Devices

  1. Apple iPhone - 57.9%
  2. Android Phone - 23.1%
  3. Windows Computer - 4.3%
  4. Apple Computer - 2.3%
  5. Apple iPad - 1.3%


Subscribe to the Buzzsprout YouTube channel to watch gear reviews, software tutorials, and podcast strategy videos.

Review Buzzcast in Podchaser to let us know what you think of the show.

Buzzsprout's Dynamic Content tool now allows you to save multiple clips in your Dynamic Content Library and track how many downloads each clip receives. Learn more on our New Features page.


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 2020-08-28  44m
 
 
00:00  Kevin
We have an update plan
00:00
where we would like to, you
00:02
know, I can't promise anything
00:02
but we'd like to be able to give
00:05
the ability to upload an artwork
00:05
file specific for these videos,
00:09
but a little hack if you want.
00:09
Create your little your artwork
00:12
file 1400 pixels by 1400 pixels
00:12
attached to your episode. Then
00:16
go create your soundbite and
00:16
then when you're done if you
00:19
don't actually want to use that
00:19
as your episode artwork switch
00:21
your episode artwork back so pro
00:21
tip only heard it here not gonna
00:25
hear it anywhere else.
00:25
Especially cuz Tom's on the
00:28
call. And he's like, yeah,
00:29  Alban
you're triggering Tom
00:29
right now with a hey, here's a
00:32
cool feature. What if we go
00:32
visit Tom's over there? Like,
00:34
dude, I'm gonna do this to build
00:34
this if people start writing i
00:37
like i like
00:38  Tom
that. It's no promises, no
00:38
promises, but here's the way
00:40
it's gonna work. This is what?
00:45  Travis
So in today's episode,
00:45
we actually have a very special
00:48
guest with us. He's been on the
00:48
podcast before but our very own
00:52
Tom Rossi. He is joining us this
00:52
week. Hey, Tom, how's it going?
00:55  Tom
Good. Thanks for having me.
00:56  Travis
So Tom has been doing
00:56
some great work diving into the
00:59
bus. sprout stats like looking
00:59
at all of our podcasters. And so
01:04
we got some cool stuff coming
01:04
down the pipeline later in the
01:06
episode, but we want to start
01:06
with an update to a pretty
01:09
popular feature inside of
01:09
Buzzsprout. Kevin, do you want
01:12
to talk about what we've added
01:12
to the visual soundbites? Sure,
01:17  Kevin
yeah, we rolled this out,
01:17
I guess it's been a little more
01:19
than a week ago. Now there is if
01:19
you're not familiar with visual
01:23
sound bites, go into your
01:23
Buzzsprout account, click on one
01:25
of your episodes and then look
01:25
on the right side. There's a
01:28
feature over there called visual
01:28
sound bites, and it's where you
01:30
can make like a lot of people
01:30
call them audiograms their
01:33
little videos. They're anywhere
01:33
between 15 and 60 seconds long.
01:38
You can create a video of a
01:38
highlight of your podcast
01:41
episode and then you can share
01:41
that on whatever social
01:43
platforms work for your podcast.
01:43
So it's a lot of people share
01:46
them on Instagram, a lot of
01:46
people put them on Facebook and
01:48
YouTube, things like that.
01:48
There's different formats.
01:50
There's different customization
01:50
options, and we added a really
01:53
new and exciting one in the last
01:53
week and that is the ability to
01:58
have it looks like a totally new
01:58
theme. So before it would show
02:01
your podcasts artwork a little
02:01
bit small and you can put some
02:03
text underneath it. Now you can
02:03
just choose podcast artwork
02:06
only, it blows your podcast
02:06
artwork up to fill the full
02:09
frame of the video. And yeah, it
02:09
has like a wave audiogram thing,
02:15
you can move it up and down. And
02:15
in experimenting with like the
02:19
design of that we realized like,
02:19
you could actually move it off
02:21
the screen, which wasn't good.
02:21
But if you stop it halfway, it
02:24
looks really cool, because then
02:24
it's just it shows on the top of
02:27
the video or the bottom half of
02:27
the video. Anyway, we've been
02:29
having a lot of fun with them.
02:29
We created one and three out in
02:32
the Facebook group. And then a
02:32
bunch of people started creating
02:34
their own versions of them and
02:34
we're starting to see him on
02:36
social media. So fun new way to
02:36
promote your podcasts now, pre
02:41
with your Buzzsprout account,
02:41
hop in there and check it out.
02:44  Alban
We had to make sure that
02:44
that was out before we started
02:47
talking about stats in case
02:47
anyone was like all bummed out
02:50
that they weren't in the 50
02:50
percentile or something then now
02:53
you've got this whole new share
02:53
feature number.
02:56  Tom
Get those numbers up
02:58  Alban
as soon as soon as I had
02:58
Like the full screen image of my
03:02
podcast cover, our people were
03:02
like Click, click, click, click.
03:06  Travis
So so just to kind of
03:06
walk through what you had before
03:09
versus what you have now. So
03:09
before there was one style that
03:14
you could create inside of
03:14
Buzzsprout. And there are other
03:16
services you can sign up for and
03:16
pay monthly for to, like get a
03:20
ton of customization features.
03:20
But this was Nope, Alban says
03:24
this is going in bad direction.
03:24
Oh, no.
03:26  Alban
I was just going Oh, no,
03:26
I would never pay Why
03:28  Tom
would you pay
03:30  Alban
for that? Was that no to
03:30
paying for it? Not a no to it
03:33
not to.
03:37  Travis
See that's that's the
03:37
problem. When you have the host,
03:39
the host hat and the editor hat
03:39
on simultaneously, you're trying
03:42
to read faces. So anyways, so
03:42
before you only had one style,
03:47
where like Kevin said you had
03:47
your artwork, you had the title
03:49
of your episode, you could add,
03:49
like either the name of your
03:52
podcast or you could customize
03:52
those different fields and you
03:55
could change some colors. But
03:55
now you can just have your full
03:59
podcast artwork. With the
03:59
waveform that's animating as the
04:02
audio is going in the
04:02
background, and that's a video
04:04
file, you can upload to
04:04
Instagram or Facebook to again
04:07
drive people back to your
04:07
podcast. Now this new feature,
04:12
does it support episode level
04:12
artwork. So if they upload
04:16
artwork for a particular
04:16
episode, and then they create a
04:19
visual soundbite for that
04:19
episode, is it gonna pull that
04:22
artwork? Or is it gonna pull the
04:22
artwork they upload in their
04:24
podcast settings?
04:25  Kevin
Yeah, that's good
04:25
question. It pulls the episode
04:27
artwork. So if by default, you
04:27
just use your podcast artwork
04:31
for every episode, then they
04:31
will all look the same. But as
04:34
Travis mentioned, if you do
04:34
upload individual episode
04:37
artwork, whether it be every
04:37
episode or just happened to do
04:40
at one time, it will switch over
04:40
to that. And that's a pretty,
04:44
pretty nice little feature that
04:44
you can do a little hack if you
04:48
wanted to do we have an update
04:48
plan where we would like to, you
04:52
know, I can't promise anything,
04:52
but we'd like to be able to give
04:55
the ability to upload an artwork
04:55
file specific for these videos.
04:59
And so That's not out right now,
04:59
and might happen at some point
05:03
but a little hack. If you want,
05:03
you could go ahead and create
05:08
your little your artwork file
05:08
1400 pixels by 1400 pixels
05:11
attached to your episode, then
05:11
go create your soundbite and it
05:15
would use that and then when
05:15
you're done if you don't
05:17
actually want to use that as
05:17
your episode artwork switcher
05:19
episode artwork back, were
05:19
deleted and it would default
05:21
back to your regular podcast
05:21
artwork. And now you have custom
05:24
artwork in your soundbite. So
05:24
pro tip only heard it here not
05:29
gonna hear it anywhere else.
05:29
Especially because Tom's on the
05:32
call. And he's like, yeah,
05:33  Alban
you're triggering Tom
05:33
right now with a hey, here's a
05:36
cool feature. What if we do
05:36
visit Tom's over there? Like,
05:38
dude, I'm gonna want us to build
05:38
this if people start writing,
05:40
like,
05:41  Tom
I like that. It's no
05:41
promises, no promises, but
05:44
here's the way it's gonna work.
05:44
This is what you
05:46  Alban
guys, here's what the
05:46
designers on the team have
05:48
mocked up this beautiful design.
05:48
And then people over there on
05:52
Tom's team, they're gonna be the
05:52
ones building it.
05:55  Tom
I think the visual
05:55
soundbite though is a perfect
05:57
example of something that
05:57
Buzzsprout can bring to
05:59
podcasts. that it doesn't do
05:59
everything that you're going to
06:02
get out of an application that
06:02
that's all they do. But me and
06:06
we do a lot with this with this
06:06
last update, we do a lot. And
06:10
it's just it makes sense for us
06:10
to be able to do that when we
06:13
can do it. And it doesn't take
06:13
away from all the other features
06:15
that we're building related to
06:15
building out your podcast and
06:18
promoting it. So I love it. I
06:18
think it's a great feature.
06:20  Kevin
Yeah, yeah. Well, I've
06:20
spent a lot of time looking at
06:23
some of those other
06:23
applications. And they're all
06:26
great. And I'm not taking
06:26
anything away from them. But
06:28
every time I go to use one of
06:28
them, and we do because we like
06:30
supporting them, it takes no
06:30
less than 30 minutes and
06:33
sometimes like more more close
06:33
to an hour to actually create a
06:36
soundbite that I'm really happy
06:36
with. And it's because they have
06:39
so many little bells and
06:39
whistles in there that I end up
06:41
playing with all of them and
06:41
making it look exactly how I
06:43
want but before I know it, I've
06:43
invested 45 minutes or an hour
06:46
in this thing. And the reality
06:46
is that you don't have time to
06:50
do that for every episode,
06:50
especially if you want to create
06:52
multiple different clips and
06:52
share them on different social
06:55
platforms. And so the idea that
06:55
we came and settled on on
06:58
Buzzsprout was how do we Make it
06:58
easy for people to promote your
07:01
episodes so that you can get in
07:01
the habit of doing it every time
07:04
because promotion is so
07:04
important. Well, if it's gonna
07:06
take you an hour to do it for
07:06
every clip, you're not gonna do
07:09
it. Like you might do it for
07:09
your first one or two episodes.
07:11
But at some point that's going
07:11
to stop with Buzzsprout, visual
07:14
soundbites. We designed it. So
07:14
it can be something you do every
07:17
time and you can stick with it,
07:17
because it literally takes like
07:20
five minutes or less. That's the
07:20
whole idea here is that
07:22
promoting your podcast shouldn't
07:22
be this big, laborious thing
07:26
that you have to do every time
07:26
you do an episode. It can be
07:28
something that's quick and easy
07:28
and still effective. And so
07:32
anyway, that's some of the
07:32
thought behind how we're trying
07:34
to build. Yeah, and why we make
07:34
the decisions that we do.
07:37  Tom
I think it's good because
07:37
when you shared it on the
07:39
Facebook group, when we first
07:39
gave everybody a little sneak
07:41
peek of it. People start chiming
07:41
in with the features that they
07:45
want to add to it. Well, can we
07:45
do this? Can we do this? Can we
07:47
do this? And it's like, they
07:47
don't realize if we add all that
07:50
next thing, you know, you're,
07:50
you've got the hour long process
07:53
and we're trying to do the
07:53
Buzzsprout version of what these
07:56
other software's do keeping it
07:56
simple, make it so they can
07:59
quickly create that sound. bite
07:59
and keep moving on.
08:01  Alban
Yep. Yeah, the the
08:01
Buzzsprout version is like
08:03
giving you the chef's knife not
08:03
giving you like the individual
08:06
like banana slicer tool that you
08:06
can buy on Amazon. Like there's
08:10
other stuff that if you're
08:10
cutting 10s of thousands of
08:12
bananas a day, yeah, go get that
08:12
specialized tool for this. And
08:17
we're saying, Yeah, we're trying
08:17
to give you have something that
08:18
you can do pretty good of a job
08:18
very quickly, and then move on.
08:23
But if you're a massive podcast
08:23
and you're trying to put
08:26
something together that is like
08:26
perfectly on brand, then it
08:29
might actually make sense for
08:29
you to go spend 45 minutes
08:32
getting the perfect version in
08:32
something like wave.
08:36  Travis
Alban, do you own a
08:36
banana? Banana slicer?
08:39  Alban
No, I am actually very
08:39
anti like all of the super
08:44
kitchen appliance II kind of
08:44
things. I like. We're we have
08:47
three knives. We have a chef's
08:47
knife. We've got a paring knife,
08:50
and we've got a nice bread knife
08:50
and I'm like no more knives so
08:53
people will like give us knives.
08:53
I'm like no get rid of these
08:55
knives.
08:56  Tom
I think I think we should
08:56
put Amazon affiliate links in
08:59
the episode. To the knives that
08:59
Albin recommends.
09:02  Alban
I tried to do that with
09:02
the what was it hungry, hungry
09:06
obey. And then I got Maria all
09:06
excited about it. I was like it
09:10
let me get the hungry root like
09:10
referral ID and I obviously did
09:14
not do a very good job like
09:14
talking it out because nobody
09:17
signed up. No is interested more
09:17
people are interested in hearing
09:20
Travis's HGTV show
09:20
recommendations than hearing
09:25
about my food delivery services
09:25
so need to work on some of my
09:28
ads.
09:29  Kevin
But it's not a reflection
09:29
of this podcast nor the
09:33
effectiveness of affiliate
09:33
marketing. advertising. The
09:37
fastest way to kill a bad
09:37
product is with good
09:39
advertising. And so I think it's
09:39
a reflection on the product.
09:45
hungry, right?
09:46  Alban
You're attacking. I feel
09:46
like man I feel bad guys. I'm
09:51
hungry. The food's good. I think
09:51
just me trying to sell their
09:54
product for them. I don't try to
09:54
poach me away hungry. I don't
09:59
think it's gonna work.
10:01  Tom
Based on the performance, I
10:01
don't think they will be so
10:04  Kevin
yeah, I don't think but
10:04
you're still a happy customer,
10:06
right?
10:07  Alban
Still just her I had some
10:07
delicious food last night from
10:10
hungry,
10:11  Travis
some turnips.
10:14  Alban
All route based.
10:19  Travis
The last episode we
10:19
talked about how Amazon has
10:23
secretly not secretly started
10:23
telling podcast hosts, you can
10:26
tell your podcasters to submit
10:26
to this future directory. And a
10:31
lot of you did. Tom pulled the
10:31
numbers, how many podcasters
10:35
have submitted to the new Amazon
10:35
podcast directory so far
10:39  Tom
over 9000 of our podcasters
10:39
have submitted to Amazon. So
10:43
hopefully when it launches, a
10:43
bunch of our Buzzsprout
10:46
podcasters are going to be
10:46
represented in the whatever it
10:49
looks like. Whatever the amazon
10:49
music, audible podcast listening
10:52
experience looks like.
10:54  Kevin
You know, I read an
10:54
article I don't know if you guys
10:56
saw it said something about
10:56
audible had Announced like a
11:01
little bit more information
11:01
about podcasts coming to the
11:03
audible platform. And they had
11:03
some was exclusive shows or
11:08
something that they were
11:08
bringing the audible platform,
11:09
they were selling a subscription
11:09
that included the shows, but it
11:13
was not going to include any,
11:13
like independent podcasts at
11:17
this time. And so, again, we
11:17
know what you guys know, like we
11:22
don't have a lot of inside
11:22
information here. inside
11:25
information we have from them is
11:25
just basically how to send them
11:28
podcasts. But as far as when
11:28
they're going to launch and what
11:32
it's going to include we don't
11:32
really know so this was this was
11:34
news to me that it was our
11:34
understanding that amazon music
11:37
and audible we're both going to
11:37
be doing some independent
11:41
podcast content, but it sounds
11:41
like at least initially audible
11:43
might not be including in the
11:43
podcast content.
11:46  Alban
Audible has done this
11:46
before where they rolled out
11:48
like a much the basic audible
11:48
plans like 15 bucks and then
11:52
they did like a five to $7 like
11:52
get all the audible original
11:58
podcasts though. They're not
11:58
really podcasts. They're not
12:02
like, consistent hosts talking
12:02
through something. And it's
12:05
definitely not an RSS feed. It's
12:05
just like conversations that are
12:09
recorded. I guess that's kind of
12:09
what they were thinking of as a
12:11
podcast. But um, that went away
12:11
years ago. And now it kind of
12:15
looks like they might be
12:15
bringing it back. I'd kind of
12:18
like if they would bring other
12:18
podcasts into the app, because
12:21
it makes it a better listening
12:21
experience. If one of those, you
12:25
know, pseudo podcasts were
12:25
really cool, and you're really
12:28
into them. Do I don't know if I
12:28
personally found any that I
12:30
liked.
12:31  Tom
You use audible though,
12:31
right?
12:33  Alban
Yeah, I love audible. I'm
12:33
a huge audible fan,
12:35  Tom
it would seem like there's
12:35
a natural fit. If you build a
12:39
good audible experience.
12:39
translating that into podcasts.
12:44
It'd be a shame if they didn't
12:44
bring in all the independent
12:47
podcasts that we just submitted.
12:48  Alban
Yeah, so we'll be
12:48
interested to see what happens.
12:51
Tom, I know you, you actually
12:51
made it a bit easier. So now
12:54
it's like a one click submission
12:54
rather than going through kind
12:58
of a form like we originally
12:58
launched. So, maybe we could
13:02
check in in a few weeks with,
13:02
uh, maybe some higher numbers,
13:05
maybe take it from 9000 to
13:05
18,000.
13:08  Travis
Let's go baby. So yeah,
13:08
so if you have not yet submitted
13:11
your podcast for the future
13:11
Amazon podcast directory, just
13:16
go to the directories tab in
13:16
your Buzzsprout dashboard, click
13:19
on the Amazon button and then
13:19
scroll down, read the terms and
13:22
conditions and click yes and
13:22
submit and will send your
13:25
podcast on its way so that when
13:25
Amazon does launch their podcast
13:28
directory, your show will be
13:28
listed there as well. So now
13:34
let's talk about stats,
13:34
specifically Buzzsprout stats.
13:38
So Tom went deep into the
13:38
archives of the played database
13:43
and pulled all kinds of juicy
13:43
numbers for us to talk about. So
13:46
Tom, let me cue it up to you to
13:46
just talk through your process
13:50
for kind of how you pulled this
13:50
data. And then we'll start
13:54
walking through some of the
13:54
observations that we can make
13:57
and the takeaways for you as an
13:57
independent podcast. If you're
14:00
listening to this, and trying to
14:00
figure out how well your show is
14:03
doing, and how you can use some
14:03
of the stats that are in your
14:06
Buzzsprout dashboard to make
14:06
your podcasts better moving
14:08
forward.
14:09  Tom
Sure. So just a little
14:09
update what we've been working
14:12
on in the back end is how we can
14:12
use we have so much good
14:17
information now across so many
14:17
different podcasts in the
14:19
Buzzsprout network. How can we
14:19
use that information to help
14:23
people to give them information
14:23
that's going to help them as a
14:26
podcaster. And we're not
14:26
interested in just throwing out
14:30
numbers we're interested in how
14:30
can we help and one of the ways
14:35
that I get excited about his
14:35
encouraging I want I really want
14:39
stats to be encouraging because
14:39
I know how hard it is to stick
14:42
with podcasting. And I know how
14:42
the impact that a podcast even
14:47
if it has a smaller listenership
14:47
can have just by making an
14:51
impact in 10 people like if you
14:51
can get a message to impact 10
14:55
people that's powerful and so I
14:55
hate when when stats become the
14:59
overarching measurement of how
14:59
I'm doing. So all that being
15:03
said, I went into some new
15:03
techniques to be able to look at
15:08
the data and understand it. But
15:08
then also how can we present it
15:11
in a way that it's actionable
15:11
can actually help the podcaster.
15:14
And so this is just our first go
15:14
at pulling in some of those
15:18
numbers. But one of the first
15:18
things I wanted to do was look
15:21
at podcast trending through the
15:21
COVID. experience. And it's very
15:27
clear, I was wondering what it
15:27
would look like, because we have
15:30
so many new podcasts that are
15:30
starting, you know, it's hard to
15:33
figure out, Okay, well, how
15:33
what's what's the way that I can
15:36
look at it. So what I did was I
15:36
looked at the average number of
15:39
downloads per podcast since
15:39
January, and you can see that it
15:43
hits an all time low in, I think
15:43
it was April, and then it's
15:48
starting to trend back up by
15:48
August. I would expect it to be
15:53
back to where it was, but it
15:53
depends on what you're looking
15:55
at if you're looking at the
15:55
average or the median, but
15:58
either way, we see signs of
15:58
recovery. that things are coming
16:01
back to where it was in January.
16:03  Travis
And so you've pulled the
16:03
data through July. And so we're
16:06
not yet at the end of August.
16:06
That's why you don't have that
16:08
data yet.
16:08  Tom
Yeah. So I was trying to
16:08
compare month over month. And so
16:11
once August is done, then I'll
16:11
pull in August, but I did pull
16:14
August to date just to get an
16:14
idea and see that it's doing
16:17
better than July. So the numbers
16:17
really point towards a good
16:22
recovery for the number of
16:22
downloads.
16:24  Alban
I mean, that's really
16:24
reassuring, because I know a lot
16:26
of podcasters. Were asking about
16:26
that, because they're like, man,
16:29
my numbers have really taken a
16:29
hit. And most people if the
16:32
longer you're podcasting,
16:32
hopefully your podcast is
16:35
growing over time. And
16:35
definitely that March, April,
16:39
May, when a lot of people's
16:39
lives were disrupted, people
16:43
were not going into the office
16:43
as much driving had gone way
16:46
down. It really changed a lot of
16:46
listening habits. And so I know
16:49
a ton of people saw dips in
16:49
their numbers. Can you give us
16:52
an idea of what percent of a dip
16:52
we saw? Like if somebody saw a
16:56
20% dip? Is that more than
16:56
normal? Or you know what What's
17:00
the right range for them to be
17:00
looking at?
17:02  Tom
Your numbers went down in
17:02
April by about 20 23%. So the
17:07
numbers, depending how you look
17:07
at it is about a 20% dip, which
17:11
is what we were hearing from
17:11
podcasters. Right? We heard
17:13
people saying, my numbers are
17:13
down or, you know, or other
17:16
people's numbers down, and am I
17:16
doing something wrong? And I
17:18
think the encouragement is, it's
17:18
it's not, you know, everyone
17:23
experienced a dip during that
17:23
timeframe to a certain degree,
17:27
and things are looking stronger.
17:27
And so they should see those
17:29
numbers starting to come back.
17:30  Kevin
Yeah, I'm taking a look
17:30
at that graph that you're
17:32
sharing Tom. And it does look
17:32
like if Gee, if we take January
17:35
as the high point, even, I mean,
17:35
in the US anyway, the pandemic
17:39
locked down in the disruption of
17:39
people's lives didn't really
17:42
start hitting until March, but
17:42
it's looked like February was
17:46
down from January and March was
17:46
down from February like there
17:49
was already a downward trend.
17:49
And I am wondering if this is
17:54
seasonal, you know, we haven't
17:54
we never went back and looked at
17:57
the numbers for like, 2017 2018.
17:57
So I'm just wondering We are
18:00
attributing a lot of this to
18:00
what's going on in the world
18:03
right now with COVID-19. But
18:03
some of it could be seasonal
18:06
Anyway, these could be normal,
18:06
healthy trends. And that would
18:09
be a lot more data for Tom to
18:09
pick through. But, you know,
18:12
maybe if he's not busy in the
18:12
next couple weekends or
18:15
whatever, podcasting,
18:17  Alban
it he's not rolling out
18:17
features we promised on the
18:19
podcast.
18:20  Tom
Well, there's some other
18:20
similar factors to consider,
18:23
right, which is we also saw the
18:23
number of active podcasts double
18:28
in that same time period. So
18:28
there's a lot more content for
18:30
people to be able to consume. So
18:30
it is possible that we might see
18:34
numbers go down on average per
18:34
podcast, just because there's
18:37
more podcasts to listen to. And
18:37
so Time will tell whether or not
18:41
that translates into how people
18:41
are listening to individual
18:45
podcasts. But it's something to
18:45
consider, you know, as we see
18:48
those, just the sheer number,
18:48
the sheer amount of content. I
18:51
think for myself, I don't know
18:51
about you guys, but from the
18:54
beginning of COVID to where I am
18:54
now. Like now I have my routine
18:58
down, but it took me While to
18:58
get to the place of when do I
19:02
listen to my podcasts, and now
19:02
I've actually got a system where
19:05
I'm consuming more content, then
19:05
even before COVID, you know, so
19:10
I think all of those factors are
19:10
going to be at play and it'll be
19:12
interesting to see how it turns
19:12
out.
19:14  Kevin
Yeah, that's definitely
19:14
starting to happen. I've found
19:17
myself listening to less because
19:17
I wasn't driving nearly as much
19:20
as I was. But somebody like my
19:20
wife, who rarely listened to
19:23
podcasts at all now she's she's
19:23
been around the house a lot, and
19:28
I rarely see her now without at
19:28
least one earbud in and she's
19:31
always listening to podcasts. Do
19:31
you remember how I've talked
19:34
before about how I'm not the
19:34
world's biggest Joe Rogan fan? I
19:37
like some of his guests
19:37
sometimes. She is a total Joe
19:40
Rogan fan really listens to his
19:40
full three hours almost every
19:44
every day. It's crazy. And
19:44
that's like all she wants to
19:46
talk about. She's like so so and
19:46
so was on Joe Rogan. It's crazy.
19:49
Is this real Kevin that meets
19:49
like, no, this is real. I never
19:53
would have pegged my wife for a
19:53
Joe Rogan fan.
19:54  Alban
This means she's like one
19:54
of the top female Joe Rogan fans
19:58
in my mind the Joe Rogan and
19:58
basis 99.9% male.
20:02  Kevin
Yeah, but he's gonna go
20:02
exclusive to Spotify at the end
20:05
of the year and we don't allow
20:05
Spotify in our house. So I don't
20:07
know.
20:11  Alban
We'll see about that.
20:13  Tom
This might be a little
20:13
risque, but I got a speaker for
20:18
the shower. Oh, nice.
20:20  Kevin
I've thought about doing
20:20
that.
20:21  Tom
It's been life altering.
20:21
It's awesome. And so I take much
20:24
longer showers and I listen to
20:24
podcasts like crazy.
20:27  Kevin
your water bill is off
20:27
the charts.
20:28  Alban
You better watch Yeah,
20:28
you put you started Joe Rogan
20:30
episode and you're gonna get
20:30
like heat burns or something.
20:34
shower?
20:35  Tom
Well, it will make it to my
20:35
explicit filter. So don't worry,
20:38
we're good. So that's kind of
20:38
where we started. That was one
20:40
of the questions I wanted to
20:40
answer is month over month, how
20:42
things are looking, what's the
20:42
state of podcasting, and from
20:45
looking at it, state of
20:45
podcasting is strong, it's great
20:48
looks like things are recovering
20:48
tons, like I said, tons of new
20:51
podcasts that are being created.
20:51
And then I mean, there's there's
20:55
so many different ways to look
20:55
at the data. There are so many
20:58
different ways to slice and dice
20:58
it Again, at Buzzsprout, we've
21:01
always valued the podcaster and
21:01
making it something that's
21:04
useful for them. It's not just,
21:04
you know, throwing numbers at
21:08
them. And so one of the things I
21:08
wanted to do is give them
21:10
something they could compare
21:10
when they log into their
21:13
dashboard in Buzzsprout. The
21:13
first thing we show them is,
21:16
hey, how have things gone for
21:16
the last 30 days with your
21:18
podcast? How many downloads Have
21:18
you gotten within the last 30
21:22
days? And so what I did was take
21:22
a look at how many downloads all
21:28
of our podcasts in the entire
21:28
network, get, or have gotten in
21:32
the last 30 days? And then try
21:32
to figure out, Okay, how is this
21:36
data useful? And the first thing
21:36
I figured out was the average is
21:39
not useful. The average because
21:39
you have a very small percentage
21:44
like less than 5%, and probably
21:44
more like 2% of our podcasts
21:49
that are just exponentially
21:49
greater in terms of the number
21:52
of downloads that they get. So
21:52
it skews any type of average. So
21:55
you really have to look at the
21:55
median. And so for the non
21:58
statistics people out there It's
21:58
really just being able to answer
22:01
the question of how do I stack
22:01
up compared to the other
22:04
podcasts at Buzzsprout. And so
22:04
the numbers that I actually
22:08
shared some numbers earlier on
22:08
Facebook, and I've altered those
22:11
numbers a little bit by
22:11
filtering just to what we would
22:14
call like active podcasts trying
22:14
to make it so that maybe it's a
22:17
little bit a better comparison.
22:17
But what you look at there is
22:20
about 98 downloads in the last
22:20
30 days. So what's today? What's
22:26
today August something 26
22:29  Kevin
There we go. Well, it'll
22:29
be 28 when this episode comes
22:32
out,
22:32  Tom
right, right. So in the
22:32
last 30 days from today, I
22:36
pulled I pulled the numbers this
22:36
morning, if you had 98 or more,
22:41
you are in that top 55th
22:41
percentile. That means that half
22:45
of the Buzzsprout subscribers
22:45
when they go in, they log in and
22:48
they go to their stats page,
22:48
half of them will see a number
22:51
that's lower than yours. I say
22:51
that right? Is it clear?
22:54  Travis
Yes. And just to say
22:54
median in a slightly different
22:58
way. Sure. If Hypothetically, we
22:58
were looking at 10,000 podcasts,
23:03
the median would be if we ranked
23:03
all those based on the total
23:06
number of downloads, they got
23:06
podcast number 5000. This is the
23:09
numbers that they are seeing.
23:11  Tom
Yep. Yeah, that's a good
23:11
way to think of it if you sorted
23:13
it, and then right in the
23:13
middle, that's where it would
23:15
be.
23:16  Alban
My favorite example of
23:16
median versus average. I think
23:19
this is one of my stats classes
23:19
was, if you've got 10 people at
23:22
a bar, and they all make $50,000
23:22
each, you're like, Okay, the
23:27
meeting is 50,000. But then if
23:27
Bill Gates walks in the room,
23:30
the average the person makes in
23:30
there is over a billion dollars.
23:35
All right, everyone would feel
23:35
like a failure because they go,
23:38
Oh, I'm not even close to a
23:38
billion, I must be like way down
23:40
there. Well, the median is still
23:40
50,000. The average would be
23:45
over a billion and it's just
23:45
trying to filter out those ones
23:48
that really skew the numbers.
23:48
We're trying to make sure they
23:51
don't matter as much.
23:53  Tom
And if you think about it,
23:53
it's not relevant. It's not
23:55
relevant to the podcaster to
23:55
know the average because it's so
23:58
far skewed. But the but the
23:58
median, the median is pretty
24:02
useful because it gives me an
24:02
idea of Am I am I on the right
24:06
track? Am I am I at least doing
24:06
what other people on the
24:10
Buzzsprout platform are doing?
24:10
And I think that's, that's why
24:14
it has some value. And Kevin's
24:14
got some great ideas for how we
24:17
might be able to incorporate
24:17
data like this actually into the
24:19
experience, because we hear it
24:19
all the time, right where
24:22
podcasters You know, they're
24:22
nervous. Am I doing a good job?
24:26
And that's really what they're
24:26
asking, am I doing a good job?
24:28
And I hate that they go to
24:28
statistics to answer that
24:30
question. I, you know, I hate
24:30
it, but they do. And so Kevin's
24:34
got some ideas of how we might
24:34
be able to use the work that
24:37
we're doing right now to bring
24:37
that into the UI so that we can
24:39
show them how their stats
24:39
compare to the overall
24:43
Buzzsprout network of all
24:43
podcasts. And so that's kind of
24:46
you know, the the overarching
24:46
thinking there.
24:49  Travis
So Tom, are you
24:49
promising a feature that has not
24:51
come out yet?
24:52  Tom
No, no, I'm saying Kevin is
24:52
probably.
24:55
Yeah, I'm gonna put it on Kevin.
24:55
He has to come up with a way to
24:58
do it.
25:01  Kevin
Just to be clear, I've
25:01
come up with plenty of ways to
25:03
do things before but that
25:03
doesn't mean they get
25:05
implemented. Yeah. All right. So
25:05
Tom, walk us through some more
25:09
the numbers 50 to be in the top
25:09
50%, you need 98. Nine downloads
25:14
in the last 30 days. What about
25:14
to be like in the top 40%? Or
25:17
30%? What are those numbers look
25:17
like the top
25:19  Tom
25%. So 302, I think is
25:19
interesting, because it's not
25:24
that big of a jump, right? So
25:24
you go from 98 to 302. If you
25:28
have 302 or more, that means
25:28
that 75% of the podcasters on
25:33
Buzzsprout, when they log in
25:33
will see a number less than
25:35
yours. That's pretty incredible.
25:35
Because it's not it's
25:38
achievable. Yeah, it's
25:38
achievable. It's not like it's
25:42
not out there.
25:43  Kevin
I'm gonna have to create
25:43
some visual sound bites, but
25:45
yes, you can do it.
25:47  Tom
Yeah, you need some sound
25:47
bites to be able to drive
25:48
traffic like that. So that's at
25:48
the 75 percentile, that's 302.
25:54
And then it goes up crazy when
25:54
you get to the 90 percentile, so
25:58
then it gets to 908 too. So
25:58
really. So that's the being the
26:02
top 10% of Buzzsprout
26:02
podcasters, you need 982
26:06
downloads in the last 30 days.
26:06
Yeah. And then look how quickly
26:10
it starts to rise to get from 90
26:10
to 95%. So to get another into
26:15
the top 5% of podcasters, you
26:15
got to have over 2373 downloads
26:22
in the last 30 days. So anybody
26:22
listening to this podcast can go
26:27
into the Buzzsprout dashboard,
26:27
and bring up those numbers. And
26:30
that gives them kind of an idea
26:30
of where they stack up.
26:34  Kevin
All right, just for fun,
26:34
just for fun. How do you how do
26:36
you get into the top 1%?
26:38  Tom
The top 1% you need to have
26:38
14,959 downloads in the last 30
26:44
days.
26:44  Alban
So Buzzcast is not in the
26:44
top 1%.
26:49  Travis
Yeah, yeah. So just to
26:49
give you a frame of reference in
26:52
the last 30 days, Buzzcast has
26:52
5400 downloads so we'd be
26:56
between the one and 2% Yeah.
26:56
Buzzsprout podcasts. are long
27:01
standing, how to start a
27:01
podcast, the UI of the
27:05
Buzzsprout produce podcasts is
27:05
closer. We've had 11,571
27:10
downloads in the last 30 days.
27:10
So that one's got that one's
27:13
still doing well, Alban,
27:13
something about the dynamic of
27:17
those two hosts, really, I think
27:17
just sets that
27:20  Alban
people love it.
27:21  Travis
So that number, when is
27:21
when you go to stats, the first
27:25
tab, you're going to see use
27:25
your podcast overview. It's that
27:27
first purple number, where it
27:27
says this many downloads in the
27:30
last 30 days. That's what we're
27:30
talking about. So but what if
27:33
they go to apps and devices? I
27:33
know that you also pulled data
27:36
for what kinds of podcasts
27:36
listening apps people are using,
27:40
and the devices they're using to
27:40
listen to those. So what were
27:43
some of the number breakdowns
27:43
for that?
27:44  Tom
Yeah. So this is
27:44
interesting, and I'd like to
27:47
hear from you of how you would
27:47
process it, but it would
27:49
definitely be interesting to
27:49
compare these numbers to what
27:51
they're seeing on their podcast.
27:51
So for example, across all of
27:55
our network in the last 30 days,
27:55
what you're seeing is about 50
27:59
just Almost 51% of our downloads
27:59
were from the apple podcast app.
28:06
So not just an Apple device, but
28:06
the apple podcasts app
28:10
represents 51%. I mean, that's,
28:10
that's massive. That is crazy.
28:15
And it dwarfs. So the next one
28:15
below it is a company, it's a
28:19
little company might heard. It's
28:19
called Spotify and Spotify had
28:23
18%. So I thought I really
28:23
thought they were gonna be
28:26
closer than they were. And maybe
28:26
it's because you know, Buzzcast
28:30
isn't listed on Spotify. And so
28:33  Alban
we're taking the numbers
28:34  Tom
we're taking, we're taking
28:34
the numbers. And so I think
28:37
those are those are interesting
28:37
numbers for people to log in and
28:40
see how how do they compare to
28:40
the overall network? Are they
28:43
trending more on Apple? Are they
28:43
trending more on Spotify?
28:46  Alban
Are there other apps that
28:46
you can tell us are there some
28:49
of the other ones that go down a
28:49
bit? Where are we looking at for
28:51
like stitcher overcast or
28:51
podcast with those guys? Yeah.
28:56
So
28:56  Tom
what you see you know,
28:56
Apple and Spotify combined,
28:59
represent Almost whatever 70%.
28:59
So then the other 30% is
29:03
distributed pretty much across a
29:03
lot of different apps. So the
29:06
next one below that would be
29:06
castbox castbox got 3.1% of the
29:11
downloads, which is great and
29:11
podcast addict 2.7%, overcast at
29:16
two and a half percent stitcher
29:16
2.2%. We also see the Buzzsprout
29:20
site. So people that actually
29:20
use the Buzzsprout site, and
29:23
that's where people are
29:23
listening is just over 2%. And
29:26
the embedded players also at
29:26
about 2%.
29:29  Travis
I'm surprised to not see
29:29
Google podcasts on this list.
29:31
Still, I know they've been
29:31
lagging for quite a while. But I
29:34
know the last time john did his
29:34
presentation, either end of last
29:38
year, beginning of this year,
29:38
they were starting to creep up
29:40
into that one 2% range. They are
29:40
number. Let's see. Looks like
29:47
they're number 10.
29:50  Tom
They're at 2.1% to 2.1% of
29:50
the downloads in the last 30
29:55
days. Were from the app, the
29:55
Google podcast app.
29:58  Travis
Yep. So I know they have
29:58
plans to to sunset, Google Play
30:01
Music, and they're taking all of
30:01
the podcasts and putting them in
30:04
Google podcasts and all the
30:04
music and putting them in
30:06
youtube music. So hopefully that
30:06
will make Google podcasts more
30:11
of a player, at least in it
30:11
being a podcast right through
30:14
people are listening to podcast
30:14
addict is an Android only
30:18
podcast player. Spotify and
30:18
Stitcher are obviously available
30:21
on Android. And so why don't you
30:21
walk through the difference
30:25
between iPhone users versus
30:25
Android uses? usage? Yeah, got
30:28
that number as well.
30:29  Tom
Yeah, that's what's
30:29
interesting, right? Because
30:31
podcast addict is only available
30:31
on Android, right? And it
30:35
represents 2.7% of the
30:35
downloads. But Android is only
30:41
which percent. So of all of the
30:41
downloads in the last 30 days,
30:47
23% of them are on Android
30:47
devices. So that's it. They
30:53
don't have a lot of market
30:53
share. And yet podcast addict is
30:55
doing really well. So I think it
30:55
must be a good player. I don't
30:58
have an Android so I've been
30:58
able to use So some of the other
31:00
devices off device would be
31:00
Apple iPhone at 57.9%. So,
31:06
almost 58% of the downloads are
31:06
on an Apple device
31:11  Travis
on an iPhone
31:11
specifically. Yep. Cuz I know I
31:14
see all you also have iPad way
31:14
down there on the list too. So
31:16
that's just iPhones. Correct.
31:19  Alban
That's pretty remarkable
31:19
to think how much just Apple
31:22
being early to the game and
31:22
having the iTunes directory,
31:25
renamed Apple podcasts and I'll
31:25
get correct on that. But it
31:28
started out as iTunes and
31:28
launching all of that and kind
31:32
of making podcasts front and
31:32
center early has really given
31:37
them this massive lead. I mean,
31:37
that we're still seeing numbers
31:40
like this is pretty remarkable,
31:40
considering all of the attention
31:45
that podcasting has gotten from
31:45
Google and Spotify future
31:49
looking like Amazon who knows
31:49
what, uh, you know, Netflix and
31:53
Microsoft will get in the game
31:53
too. But
31:55  Tom
do you have any idea what
31:55
the market share is of the
31:57
mobile market in the US for
31:57
Apple Because that that really
32:02
could explain it because 83% of
32:02
the downloads are mobile. So in
32:07
other words, 83% of the people
32:07
that downloaded to listen to an
32:10
episode, we're doing it on a
32:10
mobile device, and the majority
32:13
of them are in the US. So if
32:13
Apple owns the mobile market in
32:18
the US, then you would expect
32:18
that iPhone is going to be your
32:21
top device.
32:22  Alban
So according to
32:22
statistica.com share of people
32:27
with iPhones in the US is 45.2%.
32:32  Tom
Last year, wow. Yeah.
32:33  Alban
Which is crazy to think
32:33
like 45% of the phone, people
32:37
have an iPhone. And yet, what do
32:37
you say Tom? It's a 58% of the
32:44
people listening to podcasts are
32:44
listening on an iPhone on an
32:48
iPhone. So basically, it means
32:48
if you've got an Android, you're
32:52
much less likely to be listening
32:52
to podcasts. And I really think
32:55
it is. Apple has had that purple
32:55
app for a long time. That it's
33:00
By default, it's there. And so
33:00
people probably go, Oh, that's
33:03
cool. And they click it, they
33:03
go, Oh, that, you know, I'd be
33:05
interested to learn, you know,
33:05
listen to how I built this or
33:08
something. And, you know, they
33:08
start getting into some
33:10
podcasts.
33:12  Kevin
Let's talk about the
33:12
mobile verse like desktop
33:16
breakdown. Do you have those
33:16
numbers on
33:19  Tom
here? Yeah, mobile is 83%
33:19
83 that I mean, I'm just
33:25
shocked. Um, and so then the
33:25
next below that is going to be
33:29
computer at only seven and a
33:29
half percent. So you just the
33:32
majority, the vast majority of
33:32
the downloads are happening
33:35
mobile. I mean, which makes
33:35
sense for me. Even when I'm
33:38
listening in the shower. I'm
33:38
using my phone.
33:41  Kevin
You don't have the laptop
33:41
stand in the shower. Yeah,
33:44  Tom
I just wanted to bring that
33:44
back. I just want to bring that
33:46
back into the discussion.
33:47  Travis
I don't feel like I
33:48  Alban
just edit out in two
33:48
places. What, why would you edit
33:52
that out? The top What about
33:52
light pack. I'm hearing all
33:57
these these these things about
33:57
these. Smart TVs you can't buy a
34:01
TV that's smart. Have the smart
34:01
TVs broken into the podcasting
34:05
space
34:06  Tom
holding 0.3%
34:10  Alban
I want to know who the
34:10
people are that are listening on
34:13
their new iMac or smart TVs,
34:13
like, Hey, you guys want to go
34:17
Come sit around the sitting
34:17
around the radio in like the
34:20
40s. You know, and you turn it
34:20
on, everyone's sitting around
34:23
listening to it. You're like
34:23
trying to relive that experience
34:26
with your Smart TV. I just
34:28  Tom
think about using the TV
34:28
remote to find the podcast, like
34:33
what a horrible experience that
34:33
would have to be
34:36  Travis
perhaps that represents
34:36
the number of BestBuy employees
34:40
that are listening to podcasts
34:40
on the display today's
34:43  Tom
they're saying, hey, look,
34:43
you can listen to podcasts on
34:45
this TV.
34:47  Alban
That's half of the
34:47
downloads right there.
34:50  Tom
So so this is interesting.
34:50
I'd love to hear from you guys
34:53
because like I get buried in
34:53
this data, I look at it and I'm
34:56
like my eyes just start to go
34:56
blank. And so how, how would you
35:03
recommend someone use that
35:03
information? How can that
35:05
benefit the podcaster?
35:05
Everything that we just talked
35:08
about in terms of the top apps
35:08
that are using it? And whether
35:11
it's mobile or not? What What
35:11
does that what does that do for
35:14
the podcaster?
35:15  Alban
I have a few high level
35:15
takeaways. One, your podcast is
35:19
doing well, if you're getting I
35:19
mean, you're doing above
35:22
average, if not above average,
35:22
above median, if you're getting
35:26
100 plays per app in the first
35:26
30 days in the last 30 days. So
35:30
that's great. So if you're
35:30
around that area, you're
35:32
probably doing pretty well. And
35:32
then I'd probably look at some
35:36
of those apps. I some of the
35:36
ones that you mentioned being in
35:38
the top 10. If I didn't see any
35:38
plays, I think I'd probably dive
35:42
in to be like, Oh, am I not
35:42
listening podcast addict for
35:45
some reason. I might maybe use
35:45
it as kind of just a check. And
35:49
then the, the one that really
35:49
sticks out to me is if mobile
35:53
usage is so high, you really got
35:53
to optimize your show notes and
35:59
your artwork. In everything for
35:59
mobile usage, and we're always
36:04
working on podcasts on our
36:04
computers. So it might be easy
36:07
to imagine that people are
36:07
listening on their computers,
36:09
but it really is a mobile phone
36:09
centric experience. I don't know
36:13
if I would dive too much too
36:13
deep into the data and try to
36:16
tease out why is this gone up
36:16
point 2% or down point 1%? Or
36:21
like, how many of my listeners
36:21
are on smart TVs? Like that's
36:24
kind of fun to see. But it's
36:24
also, I don't know if it teaches
36:28
me anything. Do you feel like it
36:28
leads you to any conclusions
36:32
that I hit not me?
36:36  Kevin
Well, I know there's a
36:36
lot of people in the podcasting
36:39
space who are interested in
36:39
smart speakers and fewer people
36:43
interested in smart TVs. But
36:43
what caused this surge in
36:47
podcasting to happen was was
36:47
mobile phone devices like the
36:50
fact that you can easily have a
36:50
screen where you can type things
36:54
or you can see something and
36:54
click on it and and find new
36:56
podcasts and data packages being
36:56
like more affordable. So it
37:01
doesn't matter if I have
37:01
actually downloaded or some or
37:03
before I left the house, right
37:03
like moving from an iPod to an
37:07
iPhone, lets me not have to load
37:07
all my media before I leave the
37:11
house. This is what's
37:11
responsible for the huge surge
37:16
in podcasting overall. And so
37:16
there's Is there a place to have
37:20
a successful podcast that plays
37:20
on Alexa devices? I'm sorry, I
37:23
said the word if everyone's
37:23
devices are now popping off at
37:26
your house. Yeah, there is there
37:26
will be a few shows that are are
37:30
very successful on those
37:30
platforms, daily briefings and
37:33
stuff like that there might be
37:33
specific use cases. But at the
37:36
end of the day, podcasting is a
37:36
is like a phone a mobile centric
37:42
platform. It's a very passive
37:42
medium. People listen to
37:45
podcasts while they're driving
37:45
while they're working out while
37:48
they're walking around the
37:48
block. And we have to remember
37:50
that when we do our shows, so
37:50
the idea that Oh, if I just drop
37:54
a link in my in my show notes or
37:54
my episode description, like
37:57
that's enough, it's really not
37:57
like you if you really want to
38:00
drive traffic to affiliate
38:00
partners or sponsors, things
38:03
like that, you have to include
38:03
that stuff in the same ways that
38:06
you're promoting your podcast if
38:06
you're promoting on social. And
38:09
you have a sponsor for that
38:09
episode, mentioned the sponsor
38:11
while you're promoting your
38:11
episode, if you get to the
38:13
point, again, where you're
38:13
trying to grow your show, or if
38:15
you're trying to make ancillary
38:15
income, is it through your
38:19
podcast channel, consider
38:19
setting up your own website
38:22
again, Buzzsprout gives you a
38:22
great starter website. So you
38:24
don't need one day one. But if
38:24
you want to take it to the next
38:26
level, set up your own website,
38:26
start creating blog posts or
38:29
some sort of individual website
38:29
and page for every episode, use
38:33
the embed player, drop in good
38:33
shownotes drop in transcripts.
38:37
Remember that it's not always
38:37
going to happen when people are
38:40
listening to your show in real
38:40
time. I'm sure there's a lot of
38:43
numbers that we spit out today,
38:43
as Tom was running through that
38:45
stuff that you might be
38:45
thinking, Oh, I want to write
38:47
those down. We'll put them in
38:47
the show notes. But it's not
38:50
happening right now, while
38:50
you're out. You know, walking
38:53
your dog or driving in your car.
38:53
When you're listening to this.
38:55
It's gonna have to be at a
38:55
different time. And so just
38:58
remember that's true as you
38:58
You're trying to grow your show
39:01
and connect with your audience
39:01
and provide them resources in a
39:03
in a manner. That's, I don't
39:03
know, what would you say? Like,
39:06
like usable for them? Like,
39:06
remember how people are
39:09
listening?
39:10  Tom
Yeah. So do you do you
39:10
think that there is also
39:13
something to take away from the
39:13
fact that such a strong number
39:17
of downloads are mobile, in
39:17
terms of YouTube, and your
39:22
podcast? Like I hear that people
39:22
talk about, I'm using YouTube
39:25
for my podcast. The mobile
39:25
experience on YouTube is
39:29
miserable, at my opinion, is
39:29
it's miserable. So it's it? Is
39:33
it wrong to say if your podcast
39:33
if you're exclusively on
39:37
YouTube, if you're not putting
39:37
it up in the podcast network and
39:41
an RSS feed or something like
39:41
that, you're missing out on 83%
39:44
of the traffic or 82% of the
39:44
traffic that Buzzsprout sees. Is
39:47
that that too bold of a
39:47
statement?
39:50  Alban
I think there's people
39:50
that use YouTube for just
39:52
listening. But for those people
39:52
that better experiences just to
39:55
do that inside of a podcast app.
39:55
Like if they're using their
39:58
phone. They're just doing
39:58
something They're playing some
40:00
of the background just as a
40:00
conversation, then you might as
40:03
well be using a podcast app. And
40:03
that's what we always recommend.
40:06
If you're going to put something
40:06
onto YouTube, you're trying to
40:09
optimize for someone sitting at
40:09
their computer trying to be more
40:12
engaged. And so that means like
40:12
having this visual component
40:16
filming the actual conversation,
40:16
if we were to put this podcast
40:20
episode on there, you know, we'd
40:20
probably clip it to be just the
40:23
discussion about the stats, not
40:23
the whole episode, and Travis
40:27
and maybe like, try to put
40:27
together the visual component of
40:31
all of our faces as we're
40:31
discussing, like you want
40:33
something visual to keep
40:33
people's attention, because when
40:36
you're sitting down to YouTube,
40:36
you're expecting to watch it.
40:40
And if you're just staring at
40:40
someone's artwork for an hour
40:43
and a half, you're pretty much
40:43
you're gonna bounce pretty
40:46
quickly. It's not going to keep
40:46
your attention when there's
40:48
like, all these viral videos on
40:48
the sidebar, like promising new
40:52
really exciting stuff.
40:53  Tom
Yeah, kittens, kittens
40:53
normally. But when you think
40:58
about when you think about the
40:58
visual soundbite, I think A
41:00
great example. Because a, it's
41:00
inevitably somebody will say,
41:04
Can I just create this for my
41:04
whole episode, and then post
41:07
that on YouTube? To which no
41:07
one, no one wants that. No one
41:12
wants to go, listen,
41:13  Kevin
we've seen a lot of good
41:13
podcasts, like YouTube channels,
41:16
when podcasts do that, and they
41:16
just take their numbers, they
41:19
completely kill the handicap
41:19
their channel. And so, again,
41:24
YouTube being all algorithm
41:24
driven, you want to feed that
41:26
algorithm stuff that it likes,
41:26
and it does not like content
41:29
like that. And so if you're
41:29
trying and the reason that you'd
41:32
put stuff there is to be
41:32
discovered, well, if you put
41:34
stuff there to be discovered
41:34
that the algorithm doesn't like
41:36
you're not helping yourself,
41:36
you're hurting yourself and
41:38
you're hurting yourself long
41:38
term, because when you do or if
41:42
you ever do start putting out
41:42
good content that it likes. Now
41:45
you're starting behind the
41:45
behind the eight ball a little
41:47
bit, you got to catch up back to
41:47
zero, and then you got to start
41:49
moving forward. And so we never
41:49
recommend doing stuff like that.
41:53
Now, on the other hand, if you
41:53
do a visual sound bite type
41:55
thing or a headliner thing or a
41:55
wave thing, teasers, they
41:58
perform just fine. You know,
41:58
short super short content like
42:01
that no big deal algorithm will
42:01
eat that up and spit it out to
42:04
people all day long. Because
42:04
you're going to get like, as a
42:07
percentage of the video that
42:07
people will watch, there's a
42:09
much better chance that you're
42:09
gonna get a high percentage. So
42:12
if you put it on a minute long
42:12
video, and people are watching
42:14
30 seconds of it before they
42:14
move on to another video when
42:16
they're watching 50% of my
42:16
video, YouTube loves that. If I
42:19
put out a 45 minute podcast
42:19
episode, and people only listen
42:22
to the first one or two minutes
42:22
before they bounced the
42:24
algorithms gonna say no, this is
42:24
not good content, stop serving
42:27
it up to people.
42:28  Travis
Well, Tom, thank you for
42:28
joining us for this episode of
42:30
Buzzcast. And I know in the
42:30
future as we continue to pull
42:33
out these little nuggets from
42:33
our Buzzsprout network of shows
42:38
and find little things that we
42:38
can share to help you make
42:41
informed decisions about how to
42:41
make your show better moving
42:43
forward and even just to
42:43
encourage you to let you know
42:45
kind of how you're doing
42:45
compared to other people that
42:48
are on similar paths. We'll
42:48
we'll definitely bring Tom back
42:51
to share those with you. If you
42:51
have not yet done so. Make sure
42:54
you subscribe to our Buzzsprout
42:54
YouTube channel where I can
42:59
promise you You will see actual
42:59
videos of faces in their mouths
43:03
moving. We put, we put our
43:03
Podcasting Q&A show on YouTube.
43:08
And we put a ton of different
43:08
valuable videos like podcasts,
43:13
microphone reviews and step by
43:13
step software tutorials and
43:16
strategy videos. So if you want
43:16
to level up your podcasting
43:19
game, then subscribing to the
43:19
Buzzsprout YouTube channel is
43:22
one of the best ways that you
43:22
can do that. But that's it for
43:24
us for this week, and we'll
43:24
catch you in the next one.