Buzzcast

Buzzcast is a roundtable discussion about podcasting from the people at Buzzsprout. We'll cover current events and news, podcast strategy, tools we are using, and dip into the Customer Support mailbag to test our podcasting knowledge. If you want to stay up-to-date on what's working in podcasting, Buzzcast is the show for you.

https://buzzcast.buzzsprout.com/

subscribe
share






episode 32: Spotify Finally Fixed Your Show Notes + Buzzsprout's Custom Brand Mentions [transcript]


In this episode, Krystal Proffitt joins us to discuss the newest long distance recording solution, Spotify's change of heart regarding formatted show notes, and Amazon's new podcast directory.

Check out AvantLink to find affiliate programs for your podcast and use the Brand Mention feature in Buzzsprout to easily add affiliate links to your episode show notes.

Send an email to support@buzzsprout.com and let us know how you'd like us to intro the next episode of Buzzcast.

Subscribe to the Buzzsprout YouTube channel to watch gear reviews, software tutorials, and podcast strategy videos.

Join the Buzzsprout Podcast Community on Facebook, so you don't miss out on the "Free Year of Descript" contest we plan on running soon.

Review Buzzcast in Podchaser to let us know what you think of the show.

Buzzsprout's Dynamic Content tool now allows you to save multiple clips in your Dynamic Content Library and track how many downloads each clip receives. Learn more on our New Features page.


share








 2020-08-14  48m
 
 
00:00  Kevin
Done. You're gonna punch
00:00
us out, Travis. I'm gonna do it.
00:03  Travis
Well, that wraps it up
00:03
for today. Krystal, thank you so
00:05
much for joining us and
00:05
elevating all of us and making
00:09
this podcast that much better.
00:11  Krystal
Thank you so much for
00:11
having me. Oh, sorry.
00:14  Travis
That's and take two days
00:14
to That's right. Krystal you
00:19
don't know this but we record
00:19
this out true like multiple
00:21
times every single episode. I
00:21
usually try and like versus
00:24
getting on the wall and see what
00:24
noodle stick and then dial it
00:28
back a little bit and then go
00:28
for it again. Alvin is loving
00:31
all of my metaphors and
00:31
alliterations I can see it on
00:32
his face,
00:33  Alban
dialing back the amount
00:33
of spaghetti through.
00:40  Travis
Sir for today's episode
00:40
of Buzzcast we have a very
00:43
special guest co host joining us
00:43
Krystal, welcome back to the
00:47
show.
00:47  Krystal
Thank you for having
00:47
me, this is fine like this is
00:51
all kinds of new software's have
00:51
come about since we did this
00:55
last. So I'm excited to talk
00:55
about those into just kind of
01:00
talk about podcasting with y'all
01:00
like what I love to do. So thank
01:04
you for having me.
01:05  Travis
Absolutely. Yes. So we
01:05
are, as Krystal alluded to using
01:09
some new software album, why
01:09
don't you give the rundown on
01:13
riverside.fm and just your
01:13
initial impression of it.
01:17  Alban
So we're recording this
01:17
episode in Riverside, FM,
01:21
Riverside. It's kind of like a
01:21
Zen caster, a squad cast, kind
01:25
of a setup, helping you get the
01:25
best recording quality for your
01:28
podcast. I talked to the founder
01:28
a couple days ago. And they've
01:35
got a couple of features that
01:35
actually were pretty
01:36
interesting. The main one being
01:36
you know, we're pretty like
01:40
similar to squad cast, we're
01:40
recording all the audio files
01:44
locally, and then combining them
01:44
later, which is really cool. But
01:48
they're also now doing that with
01:48
video, which is like their first
01:51
big feature that they record the
01:51
video locally. And so you can
01:55
get really high quality video
01:55
and that that's starting to feel
01:58
like more of a thing. because
01:58
more people are uploading
02:01
podcasts to YouTube, and then
02:01
they've got Collin features and
02:05
they've got the ability to
02:05
stream this whole thing to, you
02:10
know, the usual suspects, the
02:10
YouTubes Facebook's Twitter,
02:15  Travis
Periscope, whatever
02:15
trust you know, wherever you
02:17
want to stream. Yeah.
02:18  Alban
Yeah, I mean, pitchers
02:18
could have that and I would not
02:20
know.
02:22  Krystal
Well, so are you
02:22
limited on how many people you
02:25
can have on at one time?
02:27  Alban
Well, it's definitely not
02:27
limited. be less below four,
02:30
because we have four people in
02:30
here right now. I think the
02:33
limit is eight. Okay. That's a
02:33
pretty good number. If you've
02:37
got more than eight people on
02:37
your show is probably unruly, at
02:41
that point.
02:42  Travis
That's pretty cool.
02:42
Yeah,
02:43  Alban
yeah. kick some of those
02:43
people off and let them do their
02:46
own podcast.
02:48  Travis
I think the thing that's
02:48
really cool about Riverside is
02:50
kind of like Adam was alluding
02:50
to it takes a lot of features
02:54
and benefits that you would
02:54
typically have to string
02:56
together a couple standalone
02:56
pieces of software to make it
02:59
happen. And so the convenience
02:59
factor of potentially having all
03:05
those features in one place, you
03:05
know, the upside is great. It's
03:08
certainly a younger company than
03:08
some of the more established
03:11
players like the zooms and
03:11
casters, but from our limited
03:15
experience, I think it's
03:15
definitely got a lot of upside
03:18
and can be a great option.
03:19  Alban
Yeah, so that's why we're
03:19
recording here today. And, you
03:22
know, we'll kind of give you a
03:22
play by play as we run into
03:25
things. But one of the cool
03:25
things that I don't know if
03:29
anyone does this one yet either
03:29
is, is like that live Colin
03:33
link, you can actually drop a
03:33
link out into the world. And if
03:37
you know somebody wants to watch
03:37
the show, they can also leave a
03:40
comment and their comment could
03:40
be so good that you say accepted
03:44
to call in instantly they're in
03:44
kinda like a call and radio
03:48
show. You know, you get to see
03:48
them through their webcam, they
03:51
get to talk, and then they can
03:51
like, leave the call.
03:56  Travis
You can hang up on them
03:56
when you're done.
03:58  Alban
That's the killer
03:58
feature. Leaving the call. But
04:01
uh, you know, it's cool that
04:01
they're able, you're able to
04:04
kind of accept calls so I could
04:04
see a lot of shows that would
04:06
start using that. I think back
04:06
in the day there were some
04:10
software that did that. But um,
04:10
I don't know if they ever really
04:13
caught on but this is kind of
04:13
cool that somebody else is doing
04:15
it.
04:15  Kevin
Yeah, Krystal, do you
04:15
interview a lot of people? I
04:18
mean, you're you interview
04:18
people for your show all the
04:20
time. What do you What's your go
04:20
to?
04:22  Krystal
So I've been using
04:22
squad cast since I was using
04:26
zoom for a very long time and
04:26
then when COVID hit or it was
04:31
right around the time back in
04:31
early March, that everything was
04:34
just starting to shut down and
04:34
people were staying at home. And
04:38
zoom was just hit with so many
04:38
people that I don't think that
04:42
they could keep up with
04:42
everything that was going on and
04:44
I actually lost one of it was an
04:44
incredible interview that I lost
04:49
because it wasn't recording for
04:49
whatever reason, it never got
04:52
backed up. So from there, I was
04:52
like okay, I need to look for
04:56
another option. So I switched to
04:56
squad cast, and I've been with
04:58
them since I Guess APR, and
04:58
they've been great. It's been
05:02
really awesome. But since it is
05:02
my podcast, and I make the rules
05:07
I take summers off because I
05:07
have three kids. They're all at
05:11
home, you know, and this is what
05:11
I always plan for every summer
05:14
anyway, but I don't do a lot of
05:14
interviews. Alvin, I guess the
05:18
only exception but I did an
05:18
interview with Alvin other than
05:23
that I'm like, you know, I just
05:23
I I don't do it because I I
05:27
prefer to do solo episodes
05:27
because I can control the
05:30
schedule a lot easier. So yeah,
05:33  Kevin
it looks like I mean,
05:33
just looking at the plans for
05:35
Riverside versus squad cast. It
05:35
looks like Riverside is kind of
05:38
going for a higher tier or have
05:38
a few more features in there.
05:41
pricings a little bit higher,
05:41
and squad cast to me my, my off
05:45
on this. Let me look on their
05:45
site quick. Yeah, they can only
05:48
be four people. So it looks like
05:48
if you have more than four
05:51
people, or if you want to be
05:51
able to go live or if you need
05:54
to record the video, then
05:54
Riverside is a great option, but
05:57
you're gonna it's a pretty big
05:57
jump in price like squad cast is
06:00
$20 a month, and Riverside
06:00
starts at $19 a month for all
06:04
the same features squad cast
06:04
has, then they give you the
06:06
ability to add on those extra
06:06
things, but in the jump up
06:09
pretty quickly to $39 a month or
06:09
$49 a month, or you can hit
06:14
their yearly plans, which is a
06:14
massive discount on their yearly
06:17
plans, but you're making a big
06:17
commitment. But you can go from
06:19
like the $39 a month plan to $29
06:19
a month if you pay for the full
06:22
year.
06:23  Krystal
The other feature that
06:23
I use a lot is stream yard. I've
06:27
been doing a lot of when I do an
06:27
interview and this is what I
06:29
actually did with Albin is we
06:29
streamed our conversation into a
06:34
private Facebook group that I
06:34
have, and that's where we were
06:38
having the conversation and then
06:38
they recently updated from
06:42
they'll keep your files on hand
06:42
like in the cloud for seven days
06:47
and now they upgraded to where
06:47
the hold on to your files for 15
06:50
days. And then you can download
06:50
just the audio or just the
06:53
video. And that's been really
06:53
helpful because I do a lot of
06:57
live broadcasts so I have a few
06:57
different software. I think that
07:00
something like Riverside like if
07:00
it was to incorporate all of
07:04
them where you can go live, you
07:04
can record things and it's
07:07
really good quality then man,
07:07
it'd be worth it to not have to
07:11
pay for so many different
07:11
different tools.
07:14  Kevin
So this market the space
07:14
for, I don't even know what you
07:18
call it, but like live, video
07:18
chatting, recording high quality
07:22
audio and potentially video
07:22
calling features for podcasters
07:25
like this whole space is quickly
07:25
getting very competitive. I
07:29
think squad cast was kind of the
07:29
first one to say we're doing
07:32
this specifically for podcasters
07:32
or podcasters. First and there's
07:35
other people that can use it as
07:35
well. Yeah, and then stream yard
07:38
is doing it and I think stream
07:38
yard kind of position themselves
07:41
it's more like the more like a
07:41
restream like a go live platform
07:46
to YouTube and Facebook, but
07:46
like a go live option for
07:50
podcasters roundtable
07:50
discussions and maybe video
07:53
podcasts more specifically, and
07:53
now you got Riverside and like
07:58
restream restream started off as
07:58
Hey, we just have a bunch of
08:01
video bloggers. But now they're
08:01
coming in with their all in one
08:05
solution as well. So you don't
08:05
need separate software like ECAM
08:07
live or something to go to
08:07
restream you can just use their
08:10
browser solution. But this whole
08:10
space is getting super
08:13
competitive. The hard thing, of
08:13
course, is that they all have
08:16
their own little unique features
08:16
that may or may not appeal to
08:20
you. And then depending on that,
08:20
the prices are kind of high,
08:24
which I understand this is a
08:24
hard problem to solve. There's a
08:27
lot of tech and a lot of
08:27
bandwidth that's consumed and
08:30
doing stuff like this. But I'm
08:30
hoping the competition drives
08:33
down the prices but it seems
08:33
like everyone seems pretty happy
08:35
in this, you know, 20 to $50
08:35
price range, so it's great tech,
08:40
but it's not cheap.
08:42  Alban
Yeah, you've also got a
08:42
whole adjacent world of like the
08:46
video game streamers. I feel
08:46
like I keep looking for
08:51
equipment online for like normal
08:51
streaming, you know, for our
08:55
stuff. And then I realized like
08:55
all the a lot of stuff has been
08:59
bought up by People are starting
08:59
like video game streaming stuff.
09:02
So that's like kind of the
09:02
twitch world but all it also is
09:05
just like the same types of
09:05
lights, same types of webcams
09:08
and all that stuff.
09:09  Travis
Yeah, I've been
09:09
exploring using our YouTube
09:13
cameras or Canon m 50 s for
09:13
doing lives and ran into a
09:17
couple hiccups with that. Mostly
09:17
Coronavirus related, but also
09:21
not so like I was trying to
09:21
download this utility driver so
09:24
I could plug the camera directly
09:24
into the computer only to find
09:27
out that canons entire website
09:27
got hacked and it's being held
09:30
for ransom. So you can't
09:30
download anything from their
09:32
website it just sends you to a
09:32
404 maintenance page. So it's
09:36
like okay, well I'll just get
09:36
you know a capture card I'll get
09:39
the elegant oh god oh cam link.
09:39
It's well recommended. You just
09:42
plug it in that way. sold out
09:42
everywhere. So I'm on like
09:46
multiple wait lists to see like
09:46
when it's going to come back in
09:48
stock. Kevin is flashing his
09:48
atom Mini Pro Hey Tim Blaine
09:54
row. This
09:55  Kevin
is what you need to get
09:55
man.
09:57  Travis
let you use it that
09:57
looks very it looks like there
09:59
are Lots of buttons on that.
09:59
Yeah, cuz you know what the cam
10:03
like looks like it's a little
10:03
USB stick, right? It's got HDMI
10:05
on one side USB on the other
10:05
side, right?
10:07  Kevin
Well, it's pretty much
10:07
just that. So what I'm
10:09
referencing is an 810 minipro by
10:09
Blackmagic. And instead of just
10:12
plugging in one camera and
10:12
capturing it, you can plug in up
10:15
to four cameras and capture them
10:15
and then these big buttons down
10:17
here just let you switch between
10:17
cameras because if Travis is
10:20
going to livestream we obviously
10:20
need to see him from every
10:23
angle, right?
10:25  Travis
Yes, and position one so
10:25
you could see my bald spot right
10:28
behind the headphones and then
10:28
have a side shot in slow motion
10:32
and really capture
10:34  Kevin
Yeah, the home studio in
10:34
all its glory. So we should do
10:36
that when we when we get back in
10:36
the studio, we might need to do
10:39
like a video gear review where
10:39
if you want to take your podcast
10:42
to YouTube, here's some gear to
10:42
do it. All the way from the
10:45
simple solution with the the
10:45
stick that Travis was
10:48
referencing all the way up to an
10:48
810 Mini Pro and everything in
10:50
between.
10:51  Travis
Yeah, you give me the
10:51
credit card information, Kevin.
10:53
I'll go get.
10:56  Alban
Yeah, the problem is
10:56
whenever we put out anything
10:58
right now about equipment
10:58
There's just this like worldwide
11:02
podcast streaming video
11:02
shortage. And I think it's
11:08
partially like all these supply
11:08
chains have been disrupted by
11:12
Coronavirus. But then people
11:12
also got nervous and didn't buy
11:16
a bunch of stock for a little
11:16
while. And then there's a lot
11:19
more people trying to podcast a
11:19
lot more people trying to stream
11:22
and people are trying new things
11:22
out. And while we're trying
11:25
things out a lot more, Samsung
11:25
q2, us are being purchased. And
11:29
it's a little bit harder to get
11:29
your hands on one right now.
11:32  Travis
So we'll continue to try
11:32
out different software for you
11:34
guys as we hear about them as we
11:34
see new players coming into the
11:37
space. And you know, always
11:37
reference our blog posts, our
11:41
Podcasting, Q&A videos and
11:41
podcast episodes. That's where
11:44
we're really kind of bringing
11:44
out the newest information as it
11:47
comes out and let it letting you
11:47
guys know the tools that we're
11:50
using to promote and record our
11:50
podcasts.
11:56  Alban
So there's some good news
11:56
for people who've already been
11:58
able to get their hands on clip
11:58
in and actually are podcasting.
12:02
For a long time we've all been
12:02
doing these cool html shownotes
12:07
sidebars, right, you can kind of
12:07
just, you know, mock them up
12:09
really easily. And it was so
12:09
frustrating for a long time
12:14
because one and maybe I'll throw
12:14
this up to Krystal, if you know,
12:17
which was there's one directory
12:17
that did not support HTML, and
12:22
it just kind of broke everything
12:22
for everyone. Do you know what
12:24
it is?
12:24  Krystal
Oh, yeah, Spotify, for
12:24
sure. For sure. And it's not
12:28
only not the HTML, because I've
12:28
been getting a lot of questions
12:32
about this in my community,
12:32
because if you hold four
12:36
different directories, so let's
12:36
say you have Google, Apple,
12:40
Spotify and Stitcher, all up
12:40
next to each other, like on
12:44
different devices, different
12:44
phones, or you pull it up on
12:47
your computer, some of them have
12:47
spacing, and some of them don't.
12:51
It's like one big chunky
12:51
paragraph and it looks like you
12:55
created it to be all
12:55
disorganized, but if you look in
12:58
your host in Buzzsprout It has
12:58
spaces in it there is HTML. And
13:03
there's you know, you can even
13:03
do bold and italics and
13:06
Buzzsprout, which I think is
13:06
awesome. But these other
13:08
platforms don't all support
13:08
that. So I like to hear is
13:13
Spotify doing it now? Like,
13:13
what's their deal?
13:16  Alban
This is like the old days
13:16
of the web when Microsoft had to
13:21
be special and do like render
13:21
web pages, totally different.
13:24
And so you had to check
13:24
everything and like, Internet
13:27
Explorer six, and see how that
13:27
looked compared to everything
13:30
else. Because just certain
13:30
things would be totally broken.
13:34
The web has gotten better that
13:34
everyone started going. we've
13:37
all gotten on the same page. And
13:37
we're starting to get there a
13:41
bit more with the podcast
13:41
formatting, because Spotify now
13:45
supports HTML formatting in show
13:45
notes.
13:47  Travis
Yeah. So the benefit
13:47
here is when you take the time
13:51
to put together well formatted
13:51
show notes, so that when your
13:54
listeners go and look at them,
13:54
they can actually find what
13:57
they're looking for. And it
13:57
looks like you care. Spotify
14:01
will actually show all of that
14:01
work that you put into it to
14:05
your listeners on Spotify. So we
14:05
get Spotify a hard time, but we
14:08
will give them a pat on the back
14:08
when they cross the threshold of
14:12
a serviceable podcast listening
14:12
app and tell them good job keep
14:16
keep doing stuff like that.
14:18  Kevin
Well, some of us will. I
14:18
mean, yeah, it's good, right?
14:24
That they are respecting how
14:24
creators are structuring their
14:27
content and displaying that
14:27
properly. It's kind of weird
14:30
that they didn't do that from
14:30
the beginning. I think the
14:33
biggest benefit is that our
14:33
support team now doesn't have to
14:35
answer that question 37 times a
14:35
day.
14:38  Alban
And it is probably not
14:38
much of an exaggeration. It was
14:43
all the time. It's all the time
14:43
is
14:45  Kevin
a bummer. But I will use
14:45
this opportunity to talk about
14:47
the beauty of podcasts and
14:47
written content versus video
14:51
because we just invested a ton
14:51
of time in shooting these
14:54
feature videos for Buzzsprout.
14:54
And in one of those videos, I
14:56
don't know if you guys know what
14:56
I'm referencing, but we talk
14:58
about shownotes So in that video
14:58
right at the, like, there's this
15:03
whole line of formatting your
15:03
show notes, and it will show up
15:05
correctly in all of these
15:05
players, but not every player
15:08
and we kind of like put a little
15:08
x over Spotify. Well, now that
15:11
video is out there, it's brand
15:11
new, and it's like already
15:13
outdated. So video is so tough
15:13
because we can't just go replace
15:18
that video on YouTube. And
15:18
again, we can go on a tangent
15:21
about platforms versus open
15:21
podcast ecosystem, because if
15:24
you make a mistake in a podcast
15:24
episode, you can replace your
15:27
audio. But you can't do that.
15:27
Because, you know, YouTube
15:30
doesn't let you you have to play
15:30
by their rules. So again, I'm
15:34
happy Spotify is doing good
15:34
things but I don't want a
15:36
platform to dominate podcasting.
15:36
So think about I
15:40  Travis
think he I think he said
15:40
something like that once in a
15:43
while.
15:43  Kevin
Yeah, what is that? Isn't
15:43
that funny how I can take
15:45
anything positive about Spotify
15:45
and put a negative spin on it?
15:48
I'm sorry, Spotify, I want to
15:48
like you but alright, so all
15:52
good. Spotify supports your
15:52
formatting is good.
15:56  Alban
Kevin, there's there's a
15:56
possibility that we're the ones
15:58
that did it. We pushed over the
15:58
edge. They saw that video. Oh,
16:02
yeah. And then they made
16:04  Unknown
it happen. You got to
16:04
roll it out. That's right. We're
16:06  Alban
I'm not saying it's
16:06
definitely because of us. But
16:09
there's a very solid chance it
16:09
was because of us because if you
16:11
look at the timing, it seems a
16:11
little suspect. Yeah. Throw it
16:15
out there. Two weeks later,
16:15
boom. It's out. It's done. Yeah.
16:19  Kevin
Here's a CEO of Spotify.
16:19
Daniel Eck or something? I think
16:22
he was one of our first
16:22
subscribers. Yeah.
16:23  Unknown
Yeah. He's a
16:23
subscriber, I'm sure.
16:27  Kevin
All right, what else is
16:27
going on album?
16:29  Alban
All right. Well, I'm the
16:29
host now, baby. All right. The
16:33
other big thing is our friends
16:33
at descript launched a huge
16:35
update. I don't know how big the
16:35
descript team is, but man, are
16:39
they flying and getting tons of
16:39
cool stuff done. So we've all
16:44
talked about like overdub and
16:44
it's uh, you know, it's where
16:48
you can actually just replace a
16:48
word in your podcast, and it
16:53
actually creates like a somebody
16:53
sounds like your voice. It
16:56
sounds like you're talking and
16:56
it's really, really nice. And
17:00
it's out of beta. And it's out
17:00
there for the world. They had a
17:04
ton of other stuff, which we can
17:04
kind of talk through. But um,
17:07
yeah, it's just cool to see the
17:07
script, you know, innovating and
17:10
a lot of ways.
17:11  Kevin
Yeah, Krystal, do you use
17:11
the script at all?
17:14  Krystal
I don't, I was actually
17:14
just thinking. So I've been in
17:16
this, I did the extended trial
17:16
of Hindenburg. And that's what
17:22
I've been using for a long time.
17:22
And it's actually coming to an
17:25
end very soon. And I took
17:25
advantage of the otter discount
17:31
that Buzzsprout have, because
17:31
I've been using otter.ai, which,
17:36
you know, y'all have talked
17:36
about before. I've been using
17:38
them for over a year before
17:38
y'all ever like really started
17:42
ramping up your transcripts and
17:42
the ability to upload them into
17:45
Buzzsprout. But to see the
17:45
script and how they do it
17:49
together, I'm like, Huh, I don't
17:49
know
17:52
because I'm I downloaded a
17:52
trial, but I haven't been able
17:55
to do it. So I'm actually going
17:55
to be doing that in the next few
17:58
weeks. And I'm going to do
17:58
Decide which which 1am I going
18:02
to choose? I don't know what
18:02
gets, I'm just gonna it's gonna
18:04
be a cliffhanger. I'm gonna have
18:04
to let you know, I'll give you a
18:06
date.
18:08  Kevin
Yeah, I think both of
18:08
those are really good options,
18:11
you know, I probably steer
18:11
somebody who's a little bit more
18:14
experienced in podcasting
18:14
towards the Hindenburg and otter
18:18
option, because you absolutely
18:18
get more control when you're
18:21
doing both things independently.
18:21
But it's a little bit like kind
18:24
of moving to like a pro level
18:24
editing tool from something like
18:27
GarageBand or something
18:27
GarageBand might be a little bit
18:29
simpler. So somebody who's just
18:29
starting out, or the script
18:33
might be a better option,
18:33
because you get the transcript
18:36
and the audio audio editing, all
18:36
in one, you learn one tool, you
18:41
know, but I would love to hear
18:41
the results of you who's like
18:44
somebody who knows how to use
18:44
Hindenburg and is familiar with
18:46
auditor and that workflow. Like
18:46
if you give descriptive try, I
18:49
would love for you to come back
18:49
and and tell everybody how it
18:51
went and what your thoughts are
18:51
on it.
18:53  Krystal
Yeah, absolutely.
18:53
Because the way that I use
18:56
transcripts, I upload them into
18:56
Buzzsprout but I think I like
19:01
what you call show notes. I
19:01
still call those those are the
19:04
episode descriptions and my show
19:04
notes live independently on my
19:09
website. That's what I refer to
19:09
as my show notes. So that's how
19:12
you would see them. And I have
19:12
an embedded individual player.
19:16
And then I have show notes
19:16
underneath that, but it's not
19:19
just me taking a transcript from
19:19
otter and throwing it up on my
19:23
website, I want it to be
19:23
something that's valuable and
19:27
useful to my listeners. So they
19:27
actually want to go there, and
19:30
they want to go check it out.
19:30
Because I know a lot of people
19:32
are like, I listen to a podcast,
19:32
I don't want to read a blog post
19:36
or I don't want to go listen to
19:36
this. But a lot of people want
19:39
to go see the resources or I'll
19:39
put images or videos, different
19:43
things like that on my website.
19:43
So I like the idea of descript
19:47
and how it is mostly text based
19:47
and you can go through and just
19:51
read it and you're like, Oh, you
19:51
know, I need to cut out all
19:54
these arms or I need to do Ctrl
19:54
Ctrl F and let me find all the
19:58
places where I said the wrong
19:58
thing or said the wrong word. I
20:01
like that. But at the same time,
20:01
I haven't used it. So I don't
20:05
really know how easy it is and
20:05
how much it will translate into
20:08
my workflow. And I'm pretty
20:08
stubborn. I'm just gonna throw
20:11
that out there. Like, once I
20:11
find a workflow that works for
20:14
me, I don't like to change
20:14
things up. So we'll see. We'll
20:17
see how it works.
20:18  Alban
Yeah, that makes sense.
20:18
Yeah, there's a few different
20:20
types of people in the world.
20:20
There's the people that get in
20:23
the line at the grocery store,
20:23
and they stick in that line no
20:26
matter what. And then there's
20:26
some people that like
20:28
obsessively switch lines. And I
20:28
think that because we're a
20:32
little bit techie, we're kind of
20:32
the line switchers where we're
20:35
like, ooh, something new, What's
20:35
over there? Let's go to that
20:37
line. And you're like, I'm in
20:37
this line. And I'm checking out
20:40
and it's good that I don't have
20:40
to like run and chase you guys
20:43
back and forth, because we may
20:43
not be making progress with all
20:46
this switching.
20:47  Krystal
I love that analogy.
20:47
That was a good one.
20:50  Kevin
Now Krystal, do you take
20:50
your auto transcript and like
20:54
download the text file and
20:54
upload it to your Buzzsprout
20:56
episode within Buzzsprout?
20:58  Krystal
Yes, and I actually I
20:58
want To for anybody that's
21:01
listening, because most of my
21:01
episodes recently have been solo
21:05
episodes. And if you use otter
21:05
and it's just you, it's just
21:10
gonna say like it has Krystal
21:10
Proffitt and on the entire
21:13
thing, and then it will merge
21:13
everything and squish it all
21:16
into one document per se, what I
21:16
do is you can change up like you
21:23
can put spacing in the
21:23
paragraph, and instead of it
21:27
just saying my name, I will
21:27
actually go through and put this
21:30
as the intro. And then if I have
21:30
points that I'm making in each
21:35
one, I will say, point 1.2 point
21:35
three that way it actually
21:39
breaks up into paragraphs, the
21:39
text, but it's not just one
21:44
because that drives me nuts. I
21:44
mean, even if like I just can't
21:47
have all of the text in one
21:47
thing. I'm a very visual person.
21:50
So I like to see it broken up
21:50
that way. So if anybody's
21:53
listening and you've wondered
21:53
how you could do it, if you're
21:55
just doing a solo episode, I
21:55
would recommend doing it that
21:58
way. And then I actually export
21:58
it and then I uploaded into
22:02
Buzzsprout
22:03  Kevin
Yeah, that makes a lot of
22:03
sense. I've noticed that that
22:07
order and a lot of transcription
22:07
services will do the same thing
22:09
when the speakers don't change
22:09
very often or at all you end up
22:12
getting one giant monologue
22:12
which is really hard to read.
22:16
And especially if we think about
22:16
providing these as a
22:19
accessibility option, then they
22:19
should be easy to read so just
22:23
take a few extra minutes and go
22:23
through and formatting them
22:26
makes a big difference. So
22:28  Alban
great tip yeah two other
22:28
cool things that were in that
22:31
descript you know, their new
22:31
release they we one thing that I
22:36
always do is drop a lot of arms
22:36
you knows likes kind of all
22:41
those kind of filler words. I
22:41
know I and he had Travis is the
22:44
one editing them out if you
22:44
haven't heard of Travis is the
22:47
one doing that work, you know.
22:47
The script now has like the
22:53
ability to like find them all
22:53
and take them all out. And
22:57
they're actually been kind of
22:57
smart about it where If you say
23:01
something like, you know the
23:01
person that did this podcast,
23:07
then it will try to figure out,
23:07
okay, that's actually part of a
23:10
sentence. But if you put in
23:10
something like, Oh, it's a great
23:14
podcast, you know, it'll take
23:14
that one out. So it seems like
23:19
it's pretty smart pulling out
23:19
filler words. And they launched
23:24
this like really pretty custom
23:24
audio grams. Did you guys see
23:29
this?
23:30  Travis
Yes, where it's like
23:30
they, they take the, the clip,
23:34
and they have the transcription.
23:34
And it's like highlighting the
23:37
words as the audio is going. So
23:37
that's something you can do in
23:41
like headliner or WAV, which are
23:41
like the higher end audiogram
23:44
creators, but you essentially
23:44
need to, like be a video editor
23:48
to really use those effectively.
23:48
Like, it's, it's a lot of work
23:52
to make those look pretty. And
23:52
so the fact that the script has
23:55
that functionality, just as like
23:55
an extra feature is really cool.
23:58  Alban
Yeah, I mean, maybe
23:58
that's the theme of This episode
24:00
is a lot of these services are
24:00
starting to say hey, is it
24:05
really makes sense for you to
24:05
use Buzzsprout and Hindenburg
24:10
and otter, and headliner. And
24:10
stream yard like it's they're
24:15
starting to say like, hey,
24:15
description is also going to be
24:18
it's gonna be transcripts and
24:18
editing. But then since you're
24:21
already doing that, you could
24:21
also create your audiogram here
24:24
too, and then just publish right
24:24
to Buzzsprout. And so it's like
24:28
you're seeing a couple tools
24:28
starting to, like, combine some
24:31
of the functionality to give you
24:31
this like more streamlined
24:34
experience.
24:35  Travis
Yes, that is accurate.
24:36  Kevin
Yeah, I can pick up on
24:36
that. There's this funny line in
24:39
the product world between a
24:39
feature and a product. Right.
24:43
And a lot of people try to walk
24:43
that line. When, you know, when
24:47
you're talking about like apps
24:47
for mobile phones, it's a lot
24:49
easier to take something that
24:49
could just be a feature and kind
24:53
of make it its own product
24:53
because you expect things to
24:57
kind of be small and very
24:57
focused when you're working on
24:59
it. A mobile phone, I think it's
24:59
a tough market for, like
25:03
services that just provide
25:03
audiograms to generate enough
25:07
revenue like justify a high
25:07
enough price point to make it on
25:10
their own. So I do think that
25:10
things like audiograms might
25:13
push this way. It meaning that
25:13
they might become features of
25:17
larger products. And ultimately,
25:17
I don't know what's going on
25:21
with with waiver headliner. But
25:21
I just think paying an extra fee
25:25
just for that functionality
25:25
itself is tough business
25:28
transcripts seem a little bit
25:28
bigger, audio editing seems a
25:31
little bit bigger. So I kind of
25:31
think these things will kind of
25:34
find their ways into those
25:34
products. And that's, again,
25:37
obviously I've got some skin in
25:37
this game because we're a
25:39
hosting company. We also create
25:39
audiograms like we look at that
25:42
more as a feature like a value
25:42
add, not necessarily standalone
25:45
product, but transcripts. We
25:45
tried to do transcripts a bunch
25:49
of different ways, put a lot of
25:49
time and energy into it and
25:51
transcripts is a big problem to
25:51
solve. And so I think that will
25:54
probably stay more standalone.
25:54
Now again, you have the script,
25:57
who's built an editor around
25:57
transcripts, but translate Being
26:00
their main thing, right? Like,
26:00
they want you to get a great
26:02
transcript, edit that. And then
26:02
they'll take care of the audio
26:05
editing, they'll take care of
26:05
the audiogram. So we'll see.
26:09  Alban
When we talk to Kevin, I
26:09
talked to some of the people at
26:12
otter, and I feel like we were
26:12
so complimented, because we're
26:17
like, wow, this is working so
26:17
well. Oh, you did this really
26:20
well. And he was like, yeah,
26:20
that was a hard problem. We were
26:23
like, Oh, we tried to do some of
26:23
this stuff. And it was way more
26:27
than we expected. It was gonna
26:27
be a B, it feels like a feature.
26:31
And then when you start building
26:31
it, you're like, Oh, this is
26:32
like a whole nother product.
26:33  Krystal
Well, and for anybody
26:33
listening, I actually had a
26:35
friend of mine, who she's a
26:35
podcaster. She's been podcasting
26:38
for about six months, maybe I
26:38
know, it's been under a year and
26:42
she was asking about
26:42
transcripts, and she was like,
26:45
it just stresses me out. Like
26:45
just the thought of one more
26:48
thing in the process that I have
26:48
to do. It really stresses me
26:51
out. And I told her I said, you
26:51
know, unless you know for a fact
26:55
that someone is actually using
26:55
these to sit down and read the
26:58
entire thing. You don't have to
26:58
make sure that every single
27:03
period is in the right spot and
27:03
that everything is correct. The
27:07
way that I use transcripts is I
27:07
mostly rely on them to help the
27:12
SEO for my podcast, you know,
27:12
like to use those keywords that
27:16
I really want to show up in
27:16
Google or in other places for
27:20
and then I think in the future,
27:20
whenever I can hire someone full
27:23
time to do all my transcripts,
27:23
then I'll have them go back and
27:27
make them beautiful, and there's
27:27
no issues whatsoever, but I
27:31
don't have the capability to do
27:31
that right now. So if you're
27:33
listening and you're like, I
27:33
just I don't have time, I highly
27:37
recommend you making time to
27:37
really add transcripts to your
27:40
podcast because it does give you
27:40
that discoverability that can
27:44
happen organically in the search
27:44
engines and people can find your
27:48
show that way. So those that's
27:48
just my two cents
27:50  Alban
and the difference
27:50
between no transcript and a
27:54
uttered AI transcript is massive
27:54
is a huge improvement. Of
27:59
course. It would be perfect. If
27:59
a person went over improved
28:03
every single bit of it. We all
28:03
agree that would be the optimal
28:07
experience. But if you are a new
28:07
podcast and you're getting 100
28:11
plays per episode, you know, you
28:11
may not see the value of adding
28:15
a another five things to your
28:15
workflow and stressing yourself
28:18
out, it might be a pretty good
28:18
idea to say, Hey, I'm going to
28:21
run this through otter, I'll
28:21
upload it, and I'll get the
28:25
benefit that I get there. I'll
28:25
help if there are people who are
28:28
hearing impaired that want to
28:28
listen, read the transcript they
28:31
can. And then once I know this
28:31
is actually being used, then add
28:36
the extra step of going okay,
28:36
now I'm going to clean that up.
28:38
But uh, it's pretty common that
28:38
people like decide they're going
28:41
to launch something and they add
28:41
15 things to their plate, and it
28:46
becomes overwhelming to create
28:46
custom audio grants and create
28:50
transcripts and upload the
28:50
episodes and do all this
28:53
editing. Eventually, you just
28:53
quit because you realize like, I
28:57
don't have 12 hours a week to
28:57
create a podcasts because you've
29:00
added all these pro level things
29:00
into your workflow.
29:03  Travis
Yep, start small and
29:03
build a secret. That's the best
29:06
way to do it. So you may have
29:06
noticed that there's a new
29:11
directory inside your Buzzsprout
29:11
account, if you log in, go to
29:14
the directories tab. It's not
29:14
necessarily hiding, it's
29:18
actually pretty prominent. We
29:18
put a big sign around it, it
29:20
says new directory. And, yeah,
29:20
it's Amazon.
29:24  Kevin
Yeah. That was that.
29:24
We're back and forth on whether
29:28
we're gonna say or not, because
29:28
we're only supposed to tell our
29:31
customers. So if you're
29:31
listening this and you're not a
29:34
customer, please skip forward
29:34
about 10 minutes or so. So for
29:38
our Buzzsprout customers,
29:38
there's a new directory, it's
29:41
Amazon. Amazon is bringing
29:41
podcasts into amazon music and
29:45
audible. They haven't given any
29:45
details about how or when that's
29:47
going to happen. But they're
29:47
taking submissions. Now. They
29:51
want everyone who's who every
29:51
podcast that's listed in there.
29:54
They want it to be voluntary.
29:54
They don't just want to go out
29:56
and find a bunch of podcasts and
29:56
put you in there without your
29:58
permission. So you can click
29:58
through That link, read
30:01
everything that we know about
30:01
Amazon, and then submit your
30:04
podcast to the Amazon directory.
30:04
And again, we're getting a lot
30:07
of questions like, when is this
30:07
launching? When will it go live?
30:10
How do I know how I'm accepted?
30:10
They're not doing any of that
30:12
right now. They're not telling
30:12
us anything. So it's totally
30:15
fine. It could be next week, it
30:15
could be next year, we have no
30:18
idea. Just go ahead and submit
30:18
get yourself in line. And then
30:21
as we get more information,
30:21
we'll push that out to you.
30:23  Krystal
Yeah. And my question
30:23
is like, What do y'all think
30:26
about this? Because I mean, I've
30:26
heard you all talk on Buzzcast.
30:29
So much about, you know, you
30:29
don't want to have just one mega
30:33
player just kind of taking over
30:33
the whole space. I mean, Amazon
30:36
is a pretty big player. And then
30:36
we have Google, who is also
30:40
throwing some money around and
30:40
trying to get Google podcasts.
30:44
It's its own thing and really,
30:44
just trying to make people be
30:48
able to discover podcasts a lot
30:48
easier. So what do you what are
30:50
your thoughts about this? I'm
30:50
just curious. Like, what what
30:53
does audible have to do with it?
30:53
How is that gonna are the people
30:56
gonna sell their podcast? What
30:56
else lots about it.
31:00  Alban
Well, the first one like
31:00
I want as many of these
31:03
companies to be involved in
31:03
podcasting as possible, I think
31:05
podcasting is a unique art form
31:05
and allows different types of
31:10
conversations to happen. And so
31:10
I think it's a wonderful thing
31:13
and I'd like for it to be as
31:13
widespread as possible. And I
31:17
feel more somebody asked me this
31:17
exact same question when Sirius
31:21
XM started, you know, doing some
31:21
more stuff like they will be
31:24
doing some podcasts themselves.
31:24
And I said, I really liked it.
31:27
Because the fear for a long time
31:27
was that Apple would decide
31:32
we're going to own this and kind
31:32
of start closing some of the
31:35
doors and they never did that
31:35
Apple always kept it this open
31:38
ecosystem. And we definitely see
31:38
Spotify saying, Hey, we want to
31:42
own podcasting when everything
31:42
here we want to so bad will pay
31:45
Joe Rogan hundreds of millions
31:45
of dollars. And now that we've
31:51
got Amazon, we've got Google and
31:51
you got Apple, and Sirius XM.
31:55
The more big names in the game,
31:55
the less of a chance there is
31:59
the smaller edify will totally
31:59
win. Now they still can. So I'm
32:04
always encouraged when somebody
32:04
else wants to be involved
32:08
because that will strengthen the
32:08
open nature of podcasting.
32:14  Kevin
You're done with that
32:14
thought or just taking a long
32:16
pause. That's it. That was my
32:16
that was my thoughts really good
32:19
thought. It was very thorough.
32:19
It was everything that I was
32:21
going to say. But I don't have
32:21
anything weird to say or
32:24
concerns to throw out about
32:24
Amazon. I think I very much
32:29
agree with Alvin that the more
32:29
opportunities we have as
32:33
podcasters to get our show in
32:33
front of larger audiences, the
32:36
better typically, we don't know
32:36
really anything yet, except
32:40
they've declared an intent.
32:40
Right? They're going to bring
32:42
podcasts into amazon music and
32:42
audible in some form. And I will
32:47
say this Amazon was really
32:47
intentional in their, in their
32:52
agreement. If you when you go to
32:52
submit your podcast, you'll see
32:54
their terms of service you have
32:54
to agree to as a podcaster to
32:56
push your show in and they were
32:56
very intentional to point out
32:59
that they will not be re hosting
32:59
your show that they will stream
33:02
it off of, they'll download it
33:02
or restream it off of the
33:05
platform of your choice. And
33:05
that says a lot to me in terms
33:09
of that they're interested in
33:09
trying to understand how
33:12
podcasters and podcasting is
33:12
working today. And then and fit
33:16
in and, and work with podcasters
33:16
are not going to come in and try
33:19
to change things. It's one of I
33:19
don't want to go another Spotify
33:25
rant. But it's another thing
33:25
that Spotify did differently.
33:29
And Spotify has a lot of fans.
33:29
And so I think they, you know,
33:33
to their music fans, that wasn't
33:33
a big deal. But for podcasters,
33:36
that was a big deal. It made
33:36
everything from how we track
33:39
stats to audio quality and audio
33:39
formats and everything just a
33:43
little bit more difficult. And
33:43
so it was it's nice that Amazon
33:47
is coming in and saying, Hey, we
33:47
want to get a good understanding
33:48
of podcasters and then we want
33:48
to be a good citizen as we're
33:52
entering it. So I appreciated
33:52
that they're taking that
33:55
position and trying to enter
33:55
from that way and so that may
33:59
not be That's really great.
34:04  Travis
So in the last episode
34:04
of Buzzcast, we talked about the
34:07
new monetization tab in your
34:07
Buzzsprout account. So we had
34:13
these features, we had some of
34:13
these features already existing
34:15
but just in different places,
34:15
and wanted to bring them all
34:18
into a central location. And
34:18
rather the new features that we
34:21
rolled out with the sponsors sub
34:21
navigation tab, and the
34:26
affiliate marketplace was the
34:26
ability to add your own custom
34:28
brands. And we made some some
34:28
fun ones. Alvin, did you get any
34:33
affiliate click throughs on your
34:33
your hungryroot affiliate link.
34:37  Alban
Let me go Look, I don't
34:37
know if I got any. Maybe Marie
34:42
my wife knows more. I honestly
34:42
don't think that Krystal you
34:48
could back me up on this. I
34:48
don't know if I gave a very
34:50
compelling ad for hungry as I
34:50
was like noticing Kevin's faces
34:55
I've telling it I'm like, Okay,
34:55
this is pretty similar to every
34:58
other one of these subscribers.
34:58
boxes. Oh,
35:01  Krystal
yeah, I know it was I
35:01
was cracking up the whole time
35:03
because I was like, okay, is it
35:03
just beats and it was really
35:08
funny. I love the description.
35:08
But I just love that this is an
35:14
option now like I, I sent a
35:14
message to y'all. And I was
35:19
like, Oh my gosh, can I please
35:19
talk about this? Because while I
35:24
think that sponsors is a cool
35:24
thing to, you know, have listed
35:28
under monetization in the world
35:28
of podcasting of the people that
35:32
I interact with on a regular
35:32
basis, they're mostly
35:34
entrepreneurs, and they're not
35:34
going after tons of downloads,
35:39
to have a sponsor. They're
35:39
really looking for those
35:42
affiliate links and are
35:42
partnering with affiliate
35:46
companies and programs. And
35:46
that's where I got so excited. I
35:50
was listening to that episode
35:50
and I stopped what I was doing,
35:53
I paused it and I was like,
35:53
Wait, where is this? I have to
35:57
go see what they're talking
35:57
about. Yeah, I mean, I could
36:02
just tell me what direction you
36:02
want to go in because I have so
36:05
many things to say about this.
36:06  Alban
So how are you using it?
36:06
What links are you putting in
36:09
there? And are you seeing more
36:09
people click through that you're
36:11
using I can confirm now. I'm not
36:11
seeing anything in my hungryroot
36:15
profile. So I don't think I sold
36:15
anything. But um, yeah, how have
36:19
you, how's it worked for you?
36:20  Krystal
So I just did it. This
36:20
would have been probably Monday
36:24
or Tuesday, I really uploaded a
36:24
bunch of different a different
36:29
affiliates. So if you're in your
36:29
Buzzsprout account, you go to
36:32
monetization, then you go to
36:32
affiliate marketplace and then
36:36
all the way down at the bottom.
36:36
I love that you already have the
36:39
pre loaded ones. So if if
36:39
someone is just starting, there
36:43
are pre vetted awesome companies
36:43
that you can work with, and you
36:47
can become an affiliate for
36:47
already there. You don't have to
36:51
do anything extra which I think
36:51
that this was a great feature
36:54
for y'all to have. So people can
36:54
kind of baby step into affiliate
36:58
marketing if they've never done
36:58
Before, but I do already have a
37:03
lot of affiliate profiles and
37:03
different links that I could
37:06
share with my audience that I
37:06
have been doing in the custom
37:10
HTML in the episode description
37:10
or on my show notes. So what I
37:15
did is down at the bottom where
37:15
it says custom brands, I
37:19
uploaded my different affiliate
37:19
programs, there's one that I
37:22
have that is actually one of my
37:22
mentors program, I uploaded a
37:26
whole bunch of her resources
37:26
that are all affiliate links for
37:30
me. But what I love so much
37:30
about this and what a lot of
37:33
people don't know is when they
37:33
get started with affiliate
37:35
marketing is y'all put the
37:35
disclaimer there. A lot of
37:38
people don't know that like
37:38
y'all, you can get into so much
37:42
trouble if you are not
37:42
disclosing that you can make
37:45
money off of some off of an
37:45
affiliate link. So I tell this
37:49
to my community all the time.
37:49
Make sure you have that but
37:52
y'all took that step and you
37:52
just ran with it. So what I did
37:57
is and we can actually talk
37:57
about I have stream yard Have
38:00
ConvertKit This is my email
38:00
service provider. So those were
38:03
the first ones that I uploaded
38:03
in there. And what I did as far
38:07
as the picture goes, is I just
38:07
went to those websites and I
38:12
downloaded their logo. So if you
38:12
wanted to, I don't, I don't mess
38:17
around logos I'm very like risk
38:17
averse. I don't I don't like to
38:21
play around. Well, I don't like
38:21
to break the law. Okay, that
38:23
scares me a little bit. I don't
38:23
want to get any cease and desist
38:26
letters. So I don't change
38:26
anything on like, a logo like
38:31
you could put like take it the
38:31
logo and put it into Canva on
38:36
like a tablet or something if
38:36
you're a graphic designer, have
38:38
fun, do all those fun things. I
38:38
didn't do that. I downloaded the
38:42
logo, uploaded that as my
38:42
picture. And then I just wrote
38:46
in a very short description of
38:46
what it is why I love it. So
38:50
I'll read you the one for stream
38:50
yard it just says stream yard
38:53
live streaming studio. I use it
38:53
to broadcast live across
38:57
multiple platforms like
38:57
Facebook, live and YouTube.
38:59
Simultaneously, that's all it
38:59
says. So if I were to go into an
39:04
episode, where I mentioned
39:04
stream yard, I will go in and
39:09
add that as an affiliate link.
39:09
And what's cool is if you're
39:12
saying, Yeah, but I don't talk
39:12
about these things, if you don't
39:15
have a podcast related to
39:15
business, then you can use your
39:18
Buzzsprout affiliate link in
39:18
every single episode. And who
39:22
knows you guys like if you're
39:22
making, you know, 25 bucks here
39:27
and there, and you're like, that
39:27
adds up. That absolutely adds up
39:31
over time. So if you're trying
39:31
to monetize and I've been
39:34
talking about monetization a lot
39:34
more with podcasts because so
39:38
many people are scared that they
39:38
have to have thousands of
39:41
downloads and millions of
39:41
listeners before they can
39:44
monetize their show. And I'm
39:44
like, That's not true. Like
39:47
affiliate marketing is a great
39:47
place to start. And I'm just
39:50
grateful because you all have
39:50
made it so much easier to be
39:53
able to do it in a way that that
39:53
feels right. Like it all feels
39:57
very legit to have the
39:57
disclaimer on there. You know,
40:00
you have the picture, you have
40:00
everything. And it all looks
40:03
great. So I'm a huge fan.
40:05  Kevin
Yeah, I'm just looking at
40:05
your your podcast site on
40:08
Buzzsprout. Right now where
40:08
we're displaying those graphics,
40:10
so I can see the graphics that
40:10
you uploaded. They look great.
40:12
And I'm looking at the episode
40:12
called a conversation with my
40:15
mentor, Amy Porterfield. And so
40:15
we show that little graphic on
40:18
the right side with whatever you
40:18
wrote for the the headline and
40:22
the subhead. And it looks great.
40:22
And if you can click on it, you
40:25
can click right through to that
40:25
site. And it looks like he did
40:29
another one under podcast
40:29
monetization. How I developed my
40:32
first idea, and that's the
40:32
ultimate course creation starter
40:35
kit. Is that is that Amy
40:35
Porterfield thing also? Is that
40:38
your own? Yes, that's me as
40:38
well. Yes, it is. And so have
40:41
you thought about like, because
40:41
you do some of your own, you
40:44
have your own courses, you have
40:44
your own materials that you put
40:46
out, like you could use this for
40:46
that too. Like it doesn't
40:49
necessarily have to be an
40:49
affiliate like you could be your
40:52
own affiliate. Right?
40:53  Krystal
For sure. 100% and I
40:53
think that it's, I think it just
40:56
goes back to you know how you
40:56
want strategically which for me,
41:01
you know, my audience is mostly
41:01
entrepreneurs, it's business
41:04
podcast. I don't have a lot of
41:04
hobby podcasters in my audience
41:07
so if you're listening to this
41:07
and you're like this doesn't
41:09
apply to me well I want you to
41:09
think bigger than I'm not a
41:13
business podcast I want you to
41:13
think about how can I do this to
41:17
have this pay for my hosting
41:17
every month or if you've been
41:20
wanting to try magic mastering
41:20
or some other cool features that
41:25
you just haven't been able to
41:25
afford every month then this is
41:28
how you could do that you could
41:28
use your Buzzsprout affiliate
41:31
and share that with people in
41:31
every single episode and then
41:34
after a while if you see it's
41:34
not you know, it's not doing
41:38
anything but but here's the
41:38
thing is I'm like I was about to
41:41
say you don't have to do any
41:41
more. But guys, it's one click
41:43
of a button after you upload it
41:43
and it's in there. When you're
41:46
in an episode. All you have to
41:46
do is go to the brand mention
41:50
click the brand you want to work
41:50
with and boom it's there. So
41:54
like I just, I it's just so
41:54
simple like and tardy talked
41:58
about processes in streaming.
41:58
mind me being stubborn and the
42:02
fact that all I have to do is go
42:02
over and click a button now if I
42:05
mentioned ConvertKit, or stream
42:05
yard, or I could put my own
42:08
course in there or my membership
42:08
and just mention it, and it just
42:11
makes it that much easier. So I
42:11
mean, I think it's a no brainer.
42:16  Kevin
Yeah. And we tried to
42:16
build it so that you can
42:18
experiment a lot, right? Like
42:18
you can load up a bunch of
42:20
different affiliate programs or
42:20
your own things that you want to
42:22
talk about, you know, from
42:22
episode to episode. And then if
42:25
you notice some are working
42:25
better than others, like, what
42:28
was it Alvin hungryroot did not
42:28
perform super well. Hunger did
42:32
not perform for us last week. So
42:32
this week, we might try
42:35
something totally different,
42:35
like good food box. There are
42:42
sites, one of them is called
42:42
Advanced link, a va n te Li n ke
42:48
Li n ki sorry, kellyn ke Li n
42:48
k.com slash programs. We'll put
42:54
the link in the show notes. But
42:54
if you go there, they have
42:56
hundreds of different companies
42:56
and you can hit the little
43:00
filter and drop down, just say
43:00
I'm a business or I'm looking
43:02
for books or I'm looking for
43:02
self help, or I'm looking for
43:04
whatever, they've got tons of
43:04
categories, you can find all
43:06
these affiliate programs you can
43:06
find some that you're familiar
43:09
with. So you're not just giving
43:09
an ad, you're giving a
43:11
testimonial. You're like, Oh, I
43:11
know that company, I use that
43:14
product actually like it, I
43:14
think my audience would like it.
43:16
Give affiliate marketing a shot,
43:16
like, there's a great
43:19
opportunity. You're you have
43:19
this really unique relationship
43:23
with your listeners, whether
43:23
it's 10 people or 10,000 people,
43:26
and that is that they're coming
43:26
to listen to your content. So
43:29
they have a connection with you.
43:29
There's probably some sort of
43:31
trust relationship there. And
43:31
I'm not saying that you should
43:33
leverage it, but it's a it's
43:33
something it's like a side
43:36
benefit, right? Like I love
43:36
listening to the show every
43:39
week. And I have this
43:39
relationship with this person,
43:41
but it seems a little bit one
43:41
sided, it's a way for you to
43:43
kind of get back to them. So
43:43
they say I want to know more
43:45
about you. I want to know the
43:45
products you use. I want to know
43:47
the secret to your success or
43:47
what's worked for you and what
43:49
hasn't. And so whether that be a
43:49
new pillow that you really love
43:52
and you're getting the best
43:52
night's sleep ever, or a course
43:54
that you took that changed your
43:54
life and anything in between.
43:56
It's a way for you to give back
43:56
to your audience and then when
43:58
they take advantage of that They
43:58
say thank you, then you get a
44:01
little kickback on the
44:01
commission. Affiliate Marketing
44:03
is beautiful and wonderful. And
44:03
so we're really excited about
44:07
it. And I'm, I think Krystal for
44:07
coming on and sharing your
44:09
experience with it. But I really
44:09
think it can help podcasters
44:12
cover the costs of doing
44:12
something that they love. I
44:15
don't want to set expectations
44:15
that this is gonna be a new full
44:17
time job for you, you're gonna
44:17
become a millionaire overnight.
44:19
But if you can cover the cost of
44:19
something of doing something
44:22
that you love, and it's fun, and
44:22
you can get a new microphone or
44:25
cover the price of your hosting
44:25
or anything in between. That's
44:28
what we want to try to do. And
44:28
so I hope it works for people.
44:32
Well, that
44:32  Travis
wraps it up for today.
44:32
Krystal, thank you so much for
44:35
joining us.
44:36  Krystal
Thank you all so much
44:36
for having me. This was a lot of
44:38
fun. And I'm just, I mean, just
44:38
having conversations like this
44:42
about how Buzzsprout is keeping
44:42
up with trends of what your
44:46
customers really want. I mean,
44:46
because I have questions like
44:49
this. I mean, I teach
44:49
podcasting, this is what I do.
44:52
So I see all these people asking
44:52
questions all the time about how
44:56
can I make this better and how
44:56
can I do this and I feel like
44:58
y'all are a few steps ahead of
44:58
There are questions every time
45:01
because I get questions about
45:01
monetization every single day
45:05
and I get questions about how
45:05
can I get people that listen to
45:08
my show connected with me on,
45:08
you know, Instagram or Facebook
45:12
and vice versa. So I think that
45:12
y'all are doing a fantastic job
45:15
and really keeping up with what
45:15
people want and being able to
45:20
deliver that to them in a way
45:20
where it's not confusing and
45:24
overwhelming. And it's a very
45:24
user friendly experience. At
45:27
least that's how it's been on my
45:27
end. So I appreciate y'all and
45:31
y'all are doing awesome things.
45:31
So keep it up.
45:35  Travis
Thank you, we will take
45:35
that to heart. And we will allow
45:37
that to push us forward into
45:37
breaking new frontiers and doing
45:41
awesome things to podcasting. If
45:41
you are not yet a member of our
45:45
Facebook group. That is the
45:45
number one way to interact with
45:50
us to interact with other
45:50
podcasters get your questions
45:52
answered, get the support that
45:52
you need to reach your goals.
45:55
But that is it for this episode
45:55
and we'll catch you in the next
45:59
one.
46:05
Hey, this is editor Travis from
46:05
the future after we recorded
46:09
this episode, and if after
46:09
listening to this episode, you
46:12
were curious, do we like
46:12
riverside.fm? Do we think it's a
46:15
great solution? Well, typically
46:15
we record double unders for our
46:19
podcasts as a safety net to make
46:19
sure that you know if something
46:22
crazy happens, we still have a
46:22
backup file that we can use for
46:26
these episodes. After we
46:26
finished the episode, Alvin's
46:30
software crashed, he was
46:30
recording in QuickTime, and it
46:33
crashed on him. And so all of
46:33
albums audio is actually from
46:37
riverside.fm. And so it turned
46:37
out really great. I couldn't
46:40
even really tell that his audio
46:40
was not a double Ender. And so
46:44
if you're curious about
46:44
Riverside, FM, curious if it
46:47
could work for you with all
46:47
those extra features, I think
46:49
it's a really great solution and
46:49
definitely worth checking out,
46:52
at least on a free trial to see
46:52
if it'll help you with your
46:54
podcast.