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episode 10: The Buzzsprout Affiliate Marketplace + Targeted Ads in Podcasting (Good or Bad?) [transcript]


This week we announce the details (and origin) behind the new Buzzsprout Affiliate Marketplace and discuss the long-term impacts of targeted advertising tools in podcasting.

Have an idea for something we should talk about? Submit a topic in our Listener Suggestions form or post it in the Buzzsprout Podcast Community on Facebook.

Have a question? Shoot us an email at support@buzzsprout.com

Buzzsprout's Dynamic Content tool now allows you to save multiple clips in your Dynamic Content Library and track how many downloads each clip receives. Learn more on our New Features page.


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 2019-10-11  45m
 
 
00:00  Kevin
Was
00:00
it
00:01
Tim
00:01
Ferris
00:01
who
00:01
ran
00:01
the
00:01
experiment
00:02
and
00:02
said
00:02
he's
00:02
going
00:02
to
00:02
go
00:02
like
00:02
a
00:02
month
00:03
without
00:03
doing
00:03
ads
00:04
on
00:04
his
00:04
podcast.
00:05
Do
00:05
everyone
00:06
donating?
00:06
You
00:07
want
00:07
me
00:07
to
00:07
do
00:07
a
00:07
Patriot
00:07
model?
00:08
Yeah.
00:08
So
00:08
we
00:08
wanted
00:08
to
00:09
test
00:09
a
00:09
Patrion
00:09
model
00:10
and
00:10
,
00:10
and
00:10
one
00:10
of
00:10
the
00:10
biggest
00:11
reasons,
00:11
right,
00:11
that
00:11
he
00:12
abandoned
00:12
that
00:13
experiment
00:13
and
00:13
went
00:14
back
00:14
to
00:14
running
00:14
ads
00:14
was
00:15
he
00:15
got
00:15
so
00:15
much
00:15
feedback
00:16
from
00:16
his
00:16
audience
00:16
saying,
00:17
we
00:17
love
00:17
your
00:17
ads
00:18
because
00:19
you
00:19
don't
00:19
just
00:19
accept
00:20
any
00:20
commercial
00:20
from
00:21
anybody
00:21
with
00:21
money.
00:22
You
00:22
actually
00:22
vet
00:23
the
00:23
products
00:23
and
00:23
you
00:24
only
00:24
advertise
00:24
products
00:25
that
00:25
you've
00:25
tested
00:25
and
00:25
that
00:25
you
00:26
believe
00:26
in.
00:30
Welcome
00:30
back
00:30
to
00:30
another
00:30
week
00:30
of
00:31
buzz
00:31
cast.
00:31
Everybody.
00:32
Alvin's
00:33
gonna
00:33
kick
00:33
us
00:33
off
00:33
with
00:33
some
00:34
cool
00:34
announcements
00:35
before
00:35
we
00:35
dive
00:35
into
00:36
the,
00:36
the
00:36
meat
00:36
of
00:36
the
00:36
episode.
00:37
So
00:37
Alvin,
00:37
take
00:37
it
00:37
away.
00:38  Alban
Alright
00:38
,
00:39
here
00:39
the
00:39
uh
00:39
,
00:39
the
00:39
appetizer
00:40
episode,
00:42
Simpson
00:42
salsa
00:43
of
00:43
buzz
00:44
cast
00:44
10.
00:45
Yeah,
00:45
this
00:45
is
00:45
totally
00:45
free
00:46
content
00:46
for
00:46
you.
00:47
All
00:48
right.
00:48
Number
00:48
one,
00:49
we
00:49
did
00:49
our
00:50
podcasts
00:50
meetup
00:50
here
00:50
with
00:50
the
00:51
Jacksonville
00:51
podcasters.
00:52
Yes,
00:52
we
00:52
did.
00:53
I
00:53
think
00:53
we
00:53
had
00:53
a
00:53
great
00:54
time.
00:55
It
00:55
was,
00:55
I
00:56
think
00:56
probably
00:56
one
00:56
of
00:56
my
00:57
favorite
00:57
things
00:57
is
00:58
talking
00:59
to
00:59
people
00:59
who
00:59
are
00:59
podcasting
01:00
in
01:00
real
01:00
life
01:01
and
01:02
especially
01:02
if
01:02
they
01:02
use
01:03
Buzzsprout
01:04
because
01:05
you
01:05
can
01:05
spend
01:06
weeks
01:07
and
01:07
focus
01:08
on
01:08
building
01:08
something
01:09
and
01:09
then
01:10
you
01:10
don't
01:10
really
01:11
hear
01:11
about
01:11
it
01:11
from
01:11
anyone.
01:12
And
01:12
so
01:12
it's
01:12
awesome
01:13
to
01:13
meet
01:14
people
01:14
in
01:14
person.
01:15  Kevin
What
01:15
were
01:15
your
01:15
takeaways
01:16
Kev
01:16
?
01:16
Yeah,
01:17
I
01:17
had
01:17
a
01:17
great
01:17
time.
01:18
Uh,
01:19
Alvin
01:19
gave
01:19
a
01:19
great
01:19
talk
01:20
and
01:20
a
01:20
lot
01:20
of
01:20
people
01:21
were
01:21
kind
01:21
of
01:21
in
01:21
our
01:22
training
01:22
room
01:22
area
01:23
and
01:23
they
01:23
were
01:23
talking
01:24
about
01:24
a
01:24
whole
01:24
bunch
01:24
of
01:24
things,
01:25
podcasting
01:25
and
01:25
I'm
01:26
not
01:26
a
01:26
huge
01:26
like
01:27
big
01:27
crowd
01:27
guy.
01:28
So
01:28
I
01:28
found
01:28
three
01:28
or
01:28
four
01:29
other
01:29
guys
01:29
who
01:29
are
01:29
standing
01:29
outside
01:30
of
01:30
our
01:30
studio.
01:31
We
01:31
all
01:31
hopped
01:31
in
01:31
the
01:31
studio,
01:32
put
01:32
on
01:32
headphones
01:33
and
01:33
then
01:33
we
01:33
recorded
01:34
our
01:34
own
01:34
podcast
01:35
episode
01:35
.
01:35
But
01:35
we
01:35
didn't
01:35
record
01:35
anything.
01:36
We
01:36
just
01:36
spoken
01:37
to
01:37
the
01:37
mix
01:37
and
01:37
untied
01:37
phones
01:37
on
01:38
and
01:38
had
01:38
a
01:38
conversation
01:38
for
01:38
like
01:39
an
01:39
hour.
01:39
And
01:39
that's
01:39
what
01:39
I
01:39
did
01:40
during
01:40
the
01:40
meetup
01:40
and
01:40
it
01:40
was
01:40
a
01:41
blast.
01:41  Alban
I
01:41
think
01:41
it's
01:41
funny
01:42
that
01:42
if
01:42
you
01:42
get
01:43
people
01:43
behind
01:43
them
01:43
,
01:43
Mike
01:44
with
01:44
headphones
01:45
on,
01:45
they
01:45
just
01:45
start
01:46
talking
01:47
and
01:47
I,
01:47
there's
01:48
somethings
01:48
,
01:48
I
01:48
don't
01:48
know
01:48
what
01:48
it
01:49
is
01:49
like
01:49
they
01:49
know
01:50
it's
01:50
not
01:50
being
01:50
recorded,
01:51
but
01:51
we
01:51
still
01:51
have
01:52
those
01:52
conversations.
01:53
It's
01:53
a
01:53
nice
01:53
little
01:53
safe
01:53
space
01:54
as
01:54
a
01:54
podcast
01:55
or
01:55
it's
01:55
like,
01:55
Oh,
01:55
this
01:55
is
01:55
familiar.
01:56
I've
01:56
been
01:57
behind
01:57
a
01:57
microphone
01:57
a
01:57
couple
01:57
of
01:57
times.
01:58
All
01:58
right
01:58
.
01:58
Our
01:58
next
01:59
announcement,
02:00
we're
02:00
going
02:00
to
02:00
shoot
02:00
podcast
02:01
this
02:02
week
02:02
and
02:03
so
02:03
she
02:04
podcasts
02:04
,
02:04
if
02:04
you
02:04
don't
02:04
know
02:04
what
02:04
it
02:04
is,
02:05
it's
02:05
a
02:06
uh
02:06
,
02:06
online
02:06
community
02:07
of
02:07
female
02:08
podcasters
02:09
and
02:10
we're
02:10
headed
02:11
up
02:11
there
02:12
too
02:12
.
02:14  Kevin
exhibitors.
02:15
Yeah,
02:15
sponsors.
02:16
We've
02:16
got
02:16
our
02:16
booth.
02:17
We're
02:17
bringing
02:17
the
02:17
podcast
02:18
mobile
02:18
recording
02:19
studio,
02:19
so
02:19
we'll
02:19
be
02:19
recording
02:20
a
02:20
lot
02:21
of
02:21
live
02:21
podcasts,
02:22
which
02:23
is
02:23
always
02:23
fun.
02:23
I
02:23
think
02:23
we
02:24
have
02:24
30
02:24
something
02:24
people
02:24
signed
02:25
up
02:25
to
02:25
record
02:25
live
02:26
and
02:27
just
02:27
sponsoring
02:28
a
02:28
great
02:28
event.
02:28
I
02:28
think
02:28
they
02:28
have
02:28
500
02:29
and
02:29
something
02:30
women
02:30
signed
02:30
up
02:30
for
02:30
this
02:31
event
02:31
and
02:31
it's
02:31
their
02:31
first
02:32
time
02:32
doing
02:32
it.
02:32
They
02:32
sold
02:33
out.
02:33
They
02:34
sold
02:34
out
02:34
the
02:34
event,
02:34
which
02:35
is
02:35
incredible
02:35
the
02:35
first
02:35
time.
02:36
Yep
02:36
.
02:36
Yeah.
02:36
That's
02:37
going
02:37
to
02:37
be
02:37
quarterly
02:38
fund
02:38
up
02:38
in
02:38
Atlanta,
02:39
Georgia,
02:39
which
02:39
is
02:39
a
02:39
short
02:40
five
02:40
hour
02:40
drive
02:41
for
02:41
us.
02:42
And
02:42
in
02:42
Jacksonville
02:43
hop,
02:43
skip
02:43
and
02:43
a
02:43
jump
02:43
,
02:43
you
02:43
know
02:43
.
02:44
Yep
02:44
.
02:44
So
02:45
road
02:45
tripping
02:45
it
02:45
tomorrow.
02:46
So
02:47
tomorrow
02:47
being
02:47
Thursday,
02:49
October
02:50
10th,
02:50
this
02:50
episode
02:51
goes
02:51
out
02:51
Friday.
02:52
Yeah
02:52
,
02:52
I
02:52
should
02:52
say
02:52
yesterday.
02:53
Yeah
02:53
.
02:53
On
02:54
the
02:54
road
02:54
tripping
02:54
it
02:54
yesterday.
02:55
So
02:55
if
02:55
you're
02:55
listening
02:55
to
02:55
this,
02:56
we're
02:56
already
02:56
there
02:57
at
02:57
she
02:57
podcasts.
02:58
Yeah,
02:58
yeah.
02:59  Alban
Well,
02:59
and
03:00  Travis
if
03:00
you're
03:00
at
03:00
she
03:00
podcasts
03:01
come
03:01
by
03:01
the
03:01
booth,
03:02
say
03:02
hi
03:02
to
03:02
Kevin,
03:03
Brian
03:03
,
03:03
Priscilla
03:04
and
03:05
Addie
03:05
.
03:05
And
03:06
uh
03:06
,
03:06
yeah,
03:07
they
03:07
probably
03:07
the
03:07
Buzzsprout
03:08
t-shirt.
03:09
Get
03:10
that
03:10
Buzzsprout
03:10
swag.
03:11
Yeah.
03:11
And
03:11
say
03:11
hi.
03:12  Alban
And
03:12
then
03:13
last
03:14
,
03:15
um,
03:15
we
03:16
are
03:16
hiring,
03:16
so
03:16
we're
03:17
trying
03:17
to
03:17
hire
03:17
someone
03:17
to
03:18
be
03:18
a
03:18
content
03:18
creator
03:19
for
03:19
bus
03:20
sprout
03:20
.
03:20
So
03:20
if
03:21
you
03:21
were
03:21
to
03:21
join
03:21
that
03:22
team,
03:23
you'd
03:23
be
03:23
writing
03:23
a
03:23
lot
03:23
of
03:24
blog
03:24
posts
03:24
and
03:24
guides
03:25
and
03:26
emails
03:26
and
03:27
helping
03:27
people
03:27
become
03:27
better
03:28
podcasters
03:29
and
03:29
you
03:29
would
03:29
get
03:30
to
03:30
work
03:30
with
03:31
Travis
03:31
and
03:32
myself
03:33
and
03:33
some
03:33
with
03:33
Kevin.
03:34
And
03:34
so
03:35
you
03:35
could
03:36
also
03:36
be
03:37
on
03:37
bus
03:37
cast.
03:37
I
03:37
guess
03:38
I,
03:38
I've
03:39
added
03:39
that
03:39
to
03:39
the,
03:39  Travis
the
03:39
job
03:39
description.
03:40
I
03:40
mean
03:40
that
03:40
the
03:40
road,
03:41
the
03:41
road
03:41
castor
03:41
pro
03:41
does
03:42
have
03:42
four
03:42
mic
03:42
inputs,
03:43
you
03:43
know,
03:43
so
03:43
there's
03:44
always
03:44
space
03:44
for
03:44
a
03:44
little
03:45
more
03:45
.
03:45
Now.
03:45
I'm
03:45
really
03:45
excited
03:46
about
03:46
this.
03:46
I
03:46
think
03:46
it's
03:47
been
03:47
really
03:47
cool
03:48
since
03:48
I
03:48
came
03:48
on
03:49
about
03:49
15
03:50
months
03:50
ago
03:51
since
03:51
I
03:51
came
03:51
onboard
03:51
.
03:52
I'm
03:52
just
03:52
seeing
03:54
like
03:54
all
03:54
of
03:54
our
03:54
different
03:54
content
03:55
strategies
03:55
really
03:55
start
03:56
to
03:56
pick
03:56
up
03:56
momentum.
03:57
And
03:57
so
03:57
I
03:57
think
03:58
yeah,
03:58
adding
03:59
this
03:59
additional
03:59
person
04:00
,
04:00
uh
04:00
,
04:00
to
04:00
help
04:01
with
04:01
all
04:01
of
04:01
that
04:01
is
04:01
just
04:02
gonna
04:02
make
04:02
all
04:03
of
04:03
our
04:03
content
04:03
kind
04:04
of
04:04
go
04:04
to
04:04
the
04:04
next
04:04
level
04:05
and
04:05
then
04:05
also
04:05
just
04:06
be
04:06
able
04:06
to
04:06
help
04:06
more
04:06
people.
04:06
So
04:07
super
04:07
excited
04:08
to
04:08
see
04:09
who
04:09
we
04:09
bring
04:09
on
04:09
board.
04:09
And
04:09
if
04:10
you're
04:10
interested,
04:11
I'll
04:11
leave
04:11
a
04:11
link
04:11
in
04:11
the
04:11
show
04:12
notes.
04:12
You
04:12
can
04:12
go
04:12
and
04:12
check
04:12
out
04:13
the
04:13
,
04:14
uh,
04:14
the,
04:14
the
04:14
job
04:15
rec
04:15
,
04:15
see
04:15
if
04:15
it's,
04:16
you're
04:16
a
04:16
good
04:16
fit
04:16
and
04:16
if
04:17
you
04:17
wanna
04:17
apply.
04:17
Yeah.
04:18  Alban
All
04:18
right
04:18
.
04:18
So
04:18
that's
04:19
all
04:19
of
04:19
a,
04:19
the
04:20
appetizers
04:20
for
04:20
the
04:21
sewed
04:21
.
04:21
So
04:22
I'm
04:22  Travis
jumping
04:22
to
04:23
the
04:23
main
04:23
course
04:24
tasting
04:24
.
04:27
So
04:29
when
04:29
you
04:29
were
04:29
listening
04:30
to
04:30
this
04:30
episode
04:31
,
04:31
uh,
04:31
two
04:31
days
04:32
ago
04:32
we
04:32
announced
04:33
released
04:34
grand,
04:35
opened
04:35
our
04:36
brand
04:36
new
04:37
bus
04:37
route
04:37
affiliate
04:38
marketplace.
04:40
And
04:40
I
04:40
want
04:40
to
04:40
tee
04:40
this
04:40
up
04:40
for
04:41
Kevin
04:41
cause
04:41
I
04:41
know
04:41
this
04:41
has
04:41
been
04:41
a
04:42
passion
04:42
project
04:42
for
04:42
him
04:43
for
04:44
quite
04:44
a
04:45
while
04:45
.
04:45
It
04:45
hasn't
04:46
been
04:46
a
04:46
a
04:46
a
04:46
short
04:47
term
04:47
project
04:47
for
04:47
sure.
04:48
And
04:48
so,
04:49
but
04:49
I'd
04:49
actually
04:49
be
04:50
curious
04:51
before
04:51
we
04:51
dive
04:51
into
04:51
kind
04:52
of
04:52
the
04:52
specifics
04:52
about
04:52
what
04:53
it
04:53
is
04:53
and
04:54
how
04:54
people
04:55
can
04:55
use
04:55
it
04:55
and
04:55
how
04:55
it
04:55
can
04:55
help
04:56
them
04:56
with
04:56
their
04:56
podcasts,
04:56
like
04:57
the
04:57
origin
04:57
story
04:58
behind
04:59
the
04:59
idea
05:00
for
05:00
the
05:00
affiliate
05:01
marketplace
05:01
.
05:01
Like
05:01
how
05:01
did
05:02
that
05:02
all
05:03
come
05:03
together
05:03
where
05:03
we
05:03
said
05:04
this
05:04
is
05:04
really
05:05
the
05:06
best
05:06
strategy
05:06
for
05:07
podcasts
05:07
looking
05:07
to
05:07
monetize?
05:09
Yeah,
05:10
well
05:11
we,
05:12
the
05:13
team
05:13
at
05:13
Buzzsprout
05:14
has
05:14
been
05:14
thinking
05:14
about
05:15
podcast
05:15
monetization
05:16
for
05:16
years
05:18
and
05:19
it's
05:19
,
05:19
it's
05:19
never
05:19
been
05:20
like,
05:22
we
05:22
don't
05:22
believe
05:22
people
05:23
should
05:23
start
05:24
podcasts
05:25
to
05:25
like
05:26
with
05:26
the
05:26
goal
05:26
of
05:26
making
05:27
a
05:27
lot
05:27
of
05:27
money
05:27
off
05:28
of
05:28
the
05:28
podcast.
05:29
And
05:30
so
05:30
it's
05:30
always
05:30
a
05:30
red
05:30
flag
05:31
for
05:31
us
05:32
when
05:32
we're
05:32
at
05:32
a
05:32
conference
05:33
or
05:33
something
05:33
or
05:33
even
05:33
with
05:34
people
05:34
emailing,
05:35
asking,
05:35
you
05:35
know,
05:36
pre-sales
05:36
questions
05:36
before
05:36
I
05:37
sign
05:37
up
05:37
for
05:37
your
05:37
product.
05:38
If
05:39
they're
05:39
talking
05:39
about
05:40
how
05:40
do
05:40
I
05:40
make
05:40
money
05:41
on
05:41
my
05:41
podcast,
05:43
there's
05:43
not
05:43
a
05:43
lot
05:44
of
05:44
money
05:44
in
05:44
podcasting.
05:45
And
05:46
frankly,
05:47
like
05:47
when
05:47
you
05:47
look
05:48
at
05:49
how
05:50
could
05:50
we
05:50
make
05:50
podcasting
05:51
a
05:51
more
05:51
lucrative,
05:52
like
05:52
financially
05:54
lucrative
05:55
opportunity
05:56
,
05:57
uh,
05:58  Kevin
most
05:58
of
05:58
those
05:58
opportunities
05:59
come
05:59
at
05:59
the
06:00
expense
06:00
of
06:00
what
06:00
makes
06:01
podcasting
06:01
so
06:02
great,
06:02
which
06:03
if
06:03
we
06:03
have
06:03
time
06:03
in
06:03
this
06:03
episode,
06:04
I
06:04
want
06:04
to
06:04
talk
06:04
about
06:04
some
06:04
of
06:04
that
06:04
stuff
06:05
too.
06:05
Like
06:05
the
06:05
privacy
06:06
and
06:06
podcasting
06:06
and
06:07
podcasting
06:07
being
06:07
an
06:07
open
06:08
platform
06:09
and
06:09
open
06:09
system.
06:11
So
06:13
we've
06:13
gone
06:13
round
06:14
and
06:14
round
06:14
and
06:14
round
06:14
about
06:15
the
06:15
different
06:15
models
06:16
and
06:16
try
06:16
and
06:17
you
06:17
know,
06:17
even
06:17
like
06:18
throw
06:18
out
06:18
all
06:19
the
06:19
existing
06:19
models
06:19
and
06:19
could
06:20
we
06:20
invent
06:20
something
06:20
new
06:20
and
06:21
new
06:21
way
06:21
to
06:21
monetize.
06:22
And
06:22
we
06:22
always
06:23
keep
06:23
coming
06:23
back
06:24
to
06:24
the
06:24
same
06:24
idea
06:24
of
06:24
like,
06:25
why
06:25
are
06:25
we
06:25
chasing
06:26
sponsors,
06:27
right?
06:27
The
06:27
whole
06:28
idea
06:28
of
06:28
a
06:28
sponsor
06:29
is
06:29
somebody
06:29
is
06:29
going
06:29
to
06:29
pay
06:29
you
06:30
some
06:30
set
06:30
of
06:30
money
06:31
to
06:31
talk
06:31
about
06:32
their
06:32
product
06:32
or
06:33
business
06:34
on
06:34
your
06:34
podcast
06:34
with
06:35
the
06:35
hopes
06:35
that
06:35
that's
06:35
going
06:35
to
06:35
generate
06:36
them
06:36
more
06:36
money
06:37
than
06:37
they
06:37
paid
06:38
you,
06:39
right?
06:39
But
06:40
the
06:40
,
06:40
the
06:40
risk
06:40
is
06:41
all
06:41
on
06:41
the
06:42
advertiser
06:42
side.
06:43
So
06:43
let's
06:43
say
06:43
they're
06:43
going
06:43
to
06:43
give
06:44
you
06:44
$200
06:44
to
06:44
talk
06:45
about
06:45
their
06:45
product.
06:46
Now
06:46
they're
06:47
risking
06:47
$200.
06:48
They're
06:48
hoping
06:48
that
06:48
they
06:49
get
06:49
back
06:49
at
06:49
least
06:50
$201
06:51
and
06:51
hopefully
06:52
a
06:52
lot
06:52
more.
06:53
But
06:53
because
06:53
they've
06:53
taken
06:54
the
06:54
risk,
06:54
they
06:54
get
06:55
the
06:55
majority,
06:55
the
06:55
majority
06:56
of
06:56
the
06:56
risks,
06:56
they
06:56
get
06:56
the
06:56
majority
06:57
of
06:57
the
06:57
reward,
06:58
right?
06:58
Right.
06:59
So
06:59
they're
06:59
betting
06:59
if
06:59
I
07:00
give
07:00
you
07:00
$200
07:01
maybe
07:01
I'll
07:01
make
07:01
back
07:01
a
07:02
thousand
07:02
maybe
07:02
I'll
07:02
make
07:03
that
07:03
2000
07:03
maybe
07:03
I'll
07:03
make
07:03
3000
07:05
if
07:05
we
07:06
can
07:06
shift
07:06
some
07:06
of
07:06
that
07:07
risk
07:07
equation
07:08
where
07:08
the
07:09
podcast
07:09
or
07:09
share
07:10
some
07:10
of
07:10
that
07:10
risk
07:10
or
07:10
even
07:11
takes
07:11
on
07:11
the
07:11
majority
07:12
of
07:12
that
07:12
risk.
07:13
What's
07:13
interesting
07:14
is
07:14
then
07:14
the
07:15
reward
07:15
side
07:15
starts
07:16
to
07:16
become
07:16
more
07:16
balanced.
07:17
Right?
07:18
And
07:18
so
07:19
how
07:19
about
07:19
as
07:19
a
07:20
advertiser
07:21
or
07:21
as
07:21
a
07:22
person
07:22
with
07:22
a
07:22
product
07:22
or
07:22
a
07:23
service?
07:23
I
07:23
don't
07:23
pay
07:24
you
07:24
anything.
07:24
You
07:24
take
07:25
all
07:25
the
07:25
risks,
07:25
you
07:26
donate
07:26
your
07:26
air
07:26
time
07:27
to
07:27
me
07:28
and
07:28
talk
07:28
about
07:28
my
07:28
product.
07:29
You
07:29
get,
07:29
maybe
07:29
it's
07:29
a
07:29
product
07:30
that
07:30
you
07:30
love
07:30
already,
07:30
so
07:31
you
07:31
give
07:31
it
07:31
an
07:31
endorsement.
07:32
You're
07:32
taking
07:32
all
07:33
the
07:33
risks.
07:33
So
07:33
I've
07:33
just
07:34
forfeited
07:34
what
07:34
I've
07:35
could
07:35
have
07:35
sold
07:35
for
07:35
maybe
07:35
a
07:35
hundred
07:36
or
07:36
$200
07:36
on
07:37
my
07:37
show.
07:37
I've
07:38
just
07:38
risked
07:38
that
07:39
myself.
07:39
I've
07:39
forgotten
07:40
that
07:40
income
07:42
to
07:42
take
07:42
a
07:42
risk
07:42
to
07:43
talk
07:43
about
07:43
your
07:43
product.
07:43
Now
07:44
how
07:44
about
07:44
every
07:44
time
07:45
I
07:45
generate
07:45
a
07:45
sales
07:46
lead
07:47
for
07:47
you
07:47
or
07:47
somebody
07:48
buys
07:48
something
07:48
from
07:48
you,
07:49
you
07:49
pay
07:49
me
07:49
a
07:49
percentage
07:50
or
07:50
a
07:50
flat
07:51
fee
07:51
or
07:51
something
07:51
based
07:52
on
07:52
what
07:52
they
07:52
bought.
07:54
That
07:55
shift
07:55
in
07:56
risk
07:56
ward
07:57
actually
07:58
,
07:59
um
07:59
,
07:59
has
07:59
the
07:59
potential
07:59
to
08:00
take
08:00
your
08:00
podcast
08:01
earnings
08:01
and
08:02
make
08:02
them
08:02
much
08:03
more
08:03
like
08:03
exponentially
08:04
higher
08:04
than
08:05
if
08:05
we're
08:05
just
08:05
paying
08:05
like
08:05
on
08:06
a
08:06
traditional
08:06
CPM
08:06
basis.
08:08
Yeah.
08:08
One
08:08
of
08:09
them
08:09
.
08:09
Am
08:09
I
08:09
explaining
08:09
this
08:09
well?
08:10
Yeah
08:10
.
08:10  Alban
One
08:10
of
08:11
the
08:11
things
08:11
that
08:12
clicks
08:12
for
08:12
me
08:13
is
08:14
CPM
08:14
is
08:15
cost
08:15
per
08:16
thousand
08:17
and
08:17
what
08:18
you're
08:18
doing
08:18
is
08:18
you're
08:18
actually
08:19
saying
08:19
the
08:19
value
08:20
of
08:20
one
08:20
person
08:21
hearing
08:21
an
08:21
ad
08:22
is
08:22
always
08:23
the
08:23
same.
08:24
And
08:24
that's
08:25
not
08:25
actually
08:25
true
08:26
because
08:26
if
08:26
you're
08:26
talking
08:27
to
08:27
the
08:27
right
08:27
person,
08:28
it's
08:28
really
08:28
valuable.
08:29
And
08:29
if
08:29
you're
08:30
talking
08:30
to
08:30
the
08:30
wrong
08:30
person,
08:31
it's
08:31
not
08:31
valuable
08:32
at
08:32
all.
08:32
And
08:32
CPMs,
08:33
just
08:33
lumping
08:33
everyone
08:34
together.
08:35
What's
08:35
cool
08:35
about
08:36
podcasting
08:36
is
08:36
people
08:36
are
08:37
self
08:37
grouping
08:38
into
08:38
smaller
08:40
groups.
08:40
There's
08:40
a
08:41
thousand
08:41
people
08:41
that
08:41
listen
08:41
to
08:41
this
08:41
podcast,
08:42
but
08:42
they're
08:42
all
08:42
really
08:42
interested.
08:43
Tom
08:44
listens
08:44
to
08:44
a
08:45
star
08:45
Wars
08:45
toys
08:46
podcast.
08:47
Well,
08:47
if
08:48
the
08:48
host
08:48
got
08:49
on
08:49
there
08:49
and
08:49
said,
08:50
here's
08:50
a
08:50
new
08:51
toy
08:51
that
08:51
I
08:51
really
08:51
like
08:52
in
08:52
a
08:52
company
08:52
that's
08:52
doing
08:53
some
08:53
new
08:53
cool
08:53
star
08:54
Wars
08:54
toys,
08:55
well
08:55
that's
08:55
gonna
08:55
sell
08:56  Kevin
out.
08:56
Everyone
08:57
who's
08:57
listening
08:58
is
08:58
the
08:58
right
08:58
person.
08:59
And
09:00
it's
09:00
also
09:01
a
09:01
personal
09:01
endorsement
09:03
from
09:03
the
09:03
host.
09:04
They're
09:05
going
09:05
to
09:05
sell
09:05
a
09:05
lot
09:05
more
09:06
star
09:06
Wars
09:06
toys
09:07
than
09:07
they're
09:07
ever
09:07
going
09:07
to
09:07
sell.
09:09
You
09:09
know,
09:09
Geico
09:10
or
09:10
something.
09:11
Yeah.
09:11
So,
09:12
so
09:12
that's,
09:12
that's
09:12
what
09:13
affiliate
09:13
marketing
09:14
is.
09:14
Affiliate
09:14
marketing
09:15
is
09:15
you
09:16
have
09:16
an
09:16
agreement
09:17
with
09:17
a
09:17
company
09:17
that
09:17
says
09:18
we
09:18
will
09:18
pay
09:18
you
09:19
after
09:19
we
09:19
have
09:19
gotten
09:20
paid.
09:20
So
09:20
it's
09:21
really
09:21
a
09:21
win
09:21
win
09:21
scenario
09:22
for
09:22
them.
09:23
Cause
09:23
they
09:23
know
09:24
whenever
09:24
they
09:24
pay
09:25
a
09:25
podcast
09:25
host,
09:26
it's
09:26
because
09:26
they've
09:27
already
09:27
made
09:27
more
09:27
money
09:28
than
09:28
what
09:28
they're
09:28
paying
09:29
out.
09:29
Right.
09:29
So
09:30
for
09:30
them
09:30
it's
09:30
a
09:30
no
09:30
brainer.
09:31
Yeah.
09:31
If
09:31
you're
09:31
gonna
09:31
give
09:32
me
09:32
free
09:32
business
09:33
and
09:33
I
09:33
just
09:33
reimburse
09:34
you
09:34
for
09:34
customers,
09:35
I'll
09:35
do
09:36
that
09:36
all
09:36
day.
09:36
And
09:37
then
09:37
as
09:37
a
09:37
podcast
09:37
host,
09:38
it
09:38
makes
09:38
sense
09:38
because
09:39
then
09:40
you
09:40
can
09:41
focus
09:41
on
09:42
the
09:42
products
09:42
that
09:42
you
09:42
know
09:42
are
09:42
going
09:42
to
09:43
resonate
09:43
with
09:43
your
09:43
audience.
09:44
The
09:44
ones
09:44
that
09:44
you
09:45
have
09:45
personal
09:45
experience
09:46
with.
09:46
And
09:47
the
09:47
economics
09:47
work
09:48
out
09:48
a
09:48
lot
09:48
better
09:48
for
09:48
you
09:49
if
09:49
you're
09:49
not
09:50
in
09:50
one
09:50
of
09:50
these
09:50
like
09:50
top
09:50
1%
09:51
podcast,
09:52
which
09:52
is
09:52
what
09:52
we
09:52
talked
09:54
about
09:54
a
09:54
couple
09:54
of
09:54
weeks
09:54
ago
09:54
about
09:54
like
09:55
how
09:55
many
09:55
downloads
09:55
you
09:56
actually
09:56
need
09:56
to
09:56
get
09:57
into
09:57
the
09:57
ballpark
09:57
to
09:58
be
09:58
able
09:58
to
09:58
even
09:59
get
09:59
into
09:59
a
10:00
CPM
10:00
agreement
10:00
with
10:00
a
10:01
company
10:01
or
10:01
a
10:01
product,
10:02
right?
10:02
It's
10:02
a
10:02
much
10:03
more
10:03
confident
10:03
position
10:04
to
10:04
take
10:04
as
10:04
a
10:04
podcaster.
10:05
So
10:05
you
10:05
know,
10:05
your
10:06
show
10:06
is
10:06
good.
10:06
You
10:06
know
10:06
how
10:07
many
10:07
people
10:07
you
10:07
reach,
10:07
you
10:08
know
10:08
that
10:08
you
10:08
have
10:08
a
10:08
connection
10:09
with
10:09
your
10:09
audience.
10:10
You
10:10
know
10:10
that
10:10
they
10:10
trust
10:11
you,
10:11
that
10:11
they'll,
10:12
and
10:12
,
10:12
and
10:12
if
10:13
you
10:13
recommend
10:13
a
10:13
product
10:14
that
10:14
they
10:14
would,
10:14
that
10:14
some
10:15
of
10:15
them
10:15
would
10:15
at
10:15
least
10:15
try
10:16
it.
10:16
So
10:16
you
10:16
know,
10:16
all
10:16
these
10:16
things.
10:17
So
10:17
instead
10:17
of
10:17
going
10:18
out
10:18
there
10:18
and
10:18
trying
10:18
to
10:18
convince
10:19
an
10:19
advertiser
10:20
of
10:20
the
10:20
value
10:21
that
10:21
you
10:21
have,
10:22
how
10:22
about
10:22
you
10:22
just
10:22
bet
10:23
on
10:23
yourself
10:24
and
10:24
go
10:24
into
10:24
affiliate
10:25
marketing?
10:26
And
10:26
again,
10:27
like
10:27
I
10:27
think
10:27
we
10:27
should
10:28
talk
10:28
about
10:28
some
10:28
of
10:28
the
10:28
strategies.
10:30
Uh,
10:30
obviously
10:30
like
10:30
if
10:30
you're
10:31
a
10:31
podcast
10:31
that
10:31
talks
10:31
about
10:32
podcasting,
10:32
kind
10:32
of
10:33
like
10:33
us,
10:33
like
10:34
a
10:34
good
10:34
affiliate
10:34
might
10:35
be
10:35
a
10:36
podcasting
10:36
host.
10:37
Ooh
10:37
.
10:37
Like
10:37
Buzzsprout,
10:39
right?
10:39
So
10:39
if
10:39
you're
10:39
a
10:39
podcast
10:40
coach,
10:40
then
10:41
Buzzsprout
10:41
would
10:42
be
10:42
a
10:42
good
10:42
affiliate
10:42
partner
10:42
for
10:43
you.
10:44
Um,
10:44
but
10:44
maybe
10:44
you're
10:44
not,
10:45
maybe
10:45
you
10:46
just
10:46
talk
10:46
about
10:47
tech
10:47
or
10:47
you
10:47
just
10:47
talk
10:48
about
10:48
homeschooling.
10:49
So
10:49
if
10:49
you
10:49
have
10:49
a
10:49
homeschool
10:50
podcast,
10:50
you
10:50
might
10:51
talk
10:51
about
10:51
the
10:51
different
10:52
curriculum
10:52
that
10:52
you'd
10:53
like
10:53
to
10:53
use
10:54
or
10:54
what
10:54
,
10:55
I
10:55
dunno
10:55
,
10:55
Alvin,
10:56
you
10:56
were
10:56
a
10:56
homeschooler.
10:56
What
10:56
other
10:57
things
10:57
could
10:57
have
10:57
homeschool
10:57
podcast
10:58
talking
10:58
about?
10:59
You
10:59
could
10:59
talk
10:59
about
11:01
Bible's
11:02
arts
11:02
and
11:02
crafts.
11:03
Arts
11:04
and
11:04
crafts
11:04
advice
11:05
become
11:05
a
11:05
crayon
11:05
affiliate,
11:07
right?
11:07
There's
11:07
tons
11:07
of
11:07
things.
11:08
Here's,
11:08
here's
11:08
the
11:09
other
11:09
thing
11:09
that's
11:09
interesting
11:10
is
11:10
that
11:10
there's
11:10
value
11:11
beyond
11:12
the
11:12
subject
11:12
matter.
11:13
So
11:13
again,
11:13
if
11:14
you're
11:14
a
11:14
homeschool
11:14
podcast,
11:15
you
11:15
don't
11:15
just
11:15
have
11:15
to
11:15
talk
11:16
about
11:16
the
11:16
curriculum
11:16
that
11:17
you
11:17
use
11:17
and,
11:18
and
11:19
try
11:19
to
11:19
get
11:19
people
11:19
to
11:19
buy
11:19
that
11:20
same
11:20
curriculum
11:21
and
11:21
then
11:21
you
11:21
get
11:21
a
11:21
kickback.
11:22
You
11:22
could
11:22
also
11:23
talk
11:23
about
11:23
fracture
11:25
Prince
11:25
,
11:25
like,
11:26
Hey,
11:27
you're
11:27
a
11:27
family.
11:28
We
11:28
know
11:28
that
11:28
you
11:28
take
11:29
great
11:29
pictures
11:29
and
11:29
you
11:29
want
11:29
to
11:29
display
11:30
these
11:30
pictures
11:30
in
11:30
your
11:30
house.
11:31
One
11:31
of
11:31
the
11:32
cool,
11:32
creative
11:32
new
11:32
ways
11:33
that
11:33
you
11:33
can
11:33
do
11:33
this
11:33
is
11:33
with
11:33
fracture
11:34
fracture
11:34
prints
11:34
your
11:35
photos
11:35
on
11:35
glass.
11:36
Follow
11:36
the
11:36
link.
11:36
In
11:36
my
11:36
show
11:36
notes,
11:37
you'll
11:37
help
11:37
support
11:38
the
11:38
show
11:38
and
11:38
you'll
11:38
have
11:39
this
11:39
awesome
11:39
new
11:39
way
11:39
to
11:40
display
11:40
photos
11:40
in
11:40
your
11:40
house.
11:41
So
11:41
again,
11:41
you
11:42
can
11:42
earn
11:42
affiliate
11:42
income
11:43
on
11:43
something
11:43
that's
11:43
really
11:44
not
11:44
related
11:44
to
11:44
your
11:44
subject
11:45
matter,
11:45
but
11:45
because
11:46
you
11:46
have
11:46
a
11:46
relationship
11:46
with
11:46
your
11:47
audience
11:47
and
11:47
they
11:47
trust
11:48
you
11:48
and
11:48
you
11:48
know
11:48
them,
11:49
so
11:49
you
11:49
know
11:49
that
11:49
these
11:49
are
11:49
families,
11:50
then
11:50
you
11:50
find
11:50
a
11:51
product
11:51
that's
11:51
relatable
11:52
to
11:52
them.
11:53
Yeah,
11:53
I
11:53
think
11:53
that
11:54  Alban
if
11:55
you're
11:55
,
11:55
you
11:56
want
11:56
to
11:56
have
11:56
the
11:56
incentive
11:57
to
11:57
make
11:58
the
11:58
ads
11:59
better
12:00
on
12:00
the
12:01
host,
12:01
not
12:02
with,
12:03
for
12:03
it
12:03
to
12:03
actually
12:03
just
12:04
only
12:04
benefit
12:05
the
12:05
product.
12:05
Because
12:07
if
12:07
I'm
12:07
repping
12:07
Geico
12:08
and
12:08
I'm
12:08
saying
12:09
Geico,
12:09
it's
12:09
so
12:09
great,
12:10
but
12:10
I
12:10
actually
12:10
had
12:11
a
12:11
really
12:11
bad
12:11
experience
12:12
with
12:12
Geico
12:12
and
12:12
now
12:12
I'm