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episode 6: YouTube Podcast Case Study + How to Measure Success [transcript]


This week we talk about Apple's new podcast categories (which ones disappeared and which ones they've added, our takeaways from Pat Flynn's new conference "FlynnCon," some behind-the-scenes numbers from our "podcast on YouTube" experiment, and how to measure success for your podcast.

Articles we talk about in this episode:

  • "Apple Podcasts Categories (2019 Update)" at Buzzsprout.com/blog
  • "Podnews" by James Cridland


Watch our 5 Minute Mondays podcast on YouTube to model what we've done to grow our audience by 40% the last 2 1/2 months.

Beginner YouTube Gear:

  • iPhone X
  • Logitech BRIO Webcam
  • iMovie (Editing)

Current YouTube Gear:

  • Canon M50 Mirrorless Camera
  • Canon EF-M 22mm f2 STM Compact System Lens
  • Adobe Premiere (Editing)

For both sets of gear, we utilized a traditional XLR microphone recording setup to capture audio:

  • Rode PodMic
  • Rode Procaster
  • Rode PSA1 Boom Arm
  • Scarlett 2i2


Have an idea for something we should talk about? Post it in the Buzzsprout Podcast Community on Facebook and tag one of us to let us know!

Have a question? Shoot us an email at support@buzzsprout.com

Buzzsprout's Dynamic Content tool now allows you to save multiple clips in your Dynamic Content Library and track how many downloads each clip receives. Learn more on our New Features page.


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 2019-08-09  42m
 
 
00:00  Travis
So
00:00
if
00:00
you're
00:01
interested,
00:01
I
00:02
would
00:02
encourage
00:02
you,
00:02
Beluga
00:03
add
00:04
marker.
00:04
All
00:05
right
00:05
,
00:05
jump
00:05
.
00:05
Cut.
00:10
So
00:11
apple
00:11
just
00:11
rolled
00:11
out
00:12
their
00:12
new
00:12
podcast
00:13
categories.
00:14
We've
00:14
known
00:15
that
00:15
this
00:15
has
00:15
been
00:15
coming
00:15
for
00:16
a
00:16
while,
00:16
but
00:16
it
00:16
finally
00:17
happens
00:17
,
00:18
uh
00:18
,
00:18
Alban,
00:19
you
00:19
wrote
00:19
up
00:19
a
00:19
nice
00:20
blog
00:21
kind
00:21
of
00:21
detailing
00:21
the
00:22
changes,
00:23
how
00:23
it
00:23
affects
00:23
certain
00:24
podcasters
00:24
and
00:24
kind
00:25
of
00:25
what
00:25
to
00:25
do.
00:25
So
00:26
,
00:26
uh
00:26
,
00:26
want
00:27
to
00:27
pass
00:27
this
00:27
off
00:27
to
00:28
you
00:28
to
00:28
kind
00:28
of
00:28
get
00:28
everybody
00:28
up
00:28
to
00:28
speed.
00:30  Alban
Yeah
00:30
.
00:30
So
00:31
we've
00:31
been
00:32
using
00:32
the
00:32
same
00:33
apple
00:33
podcast
00:35
category
00:35
since
00:35
like
00:35
the
00:36
early
00:36
days
00:36
of
00:36
iTunes.
00:38
And
00:39
you
00:39
know,
00:39
I
00:39
don't
00:39
know
00:40
what
00:40
the
00:40
genesis
00:40
of
00:41
the
00:41
first
00:41
version
00:41
was,
00:42
but
00:42
there's
00:42
some,
00:42
like
00:42
there's
00:43
some
00:43
quirks.
00:44
You
00:44
have
00:44
the
00:44
religion,
00:46
subcategory
00:46
,
00:47
religion,
00:47
the
00:48
religion,
00:48
religion
00:48
category.
00:50
You
00:50
have
00:50
,
00:51
um
00:51
,
00:52
he
00:52
had
00:52
sports.
00:53
We're
00:53
all
00:53
like
00:53
split
00:54
up
00:54
by,
00:55
Hey,
00:55
these
00:55
are
00:56
college
00:56
sports,
00:56
these
00:56
are
00:56
high
00:57
school
00:57
sports,
00:57
these
00:58
are
00:58
k
00:58
through
00:58
12
00:59
sports.
01:00
Like
01:01
you
01:01
guys
01:01
,
01:01
he
01:01
got
01:01
some
01:01
goofy
01:02
things
01:02
in
01:02
there.
01:03
And
01:03
then
01:04
there's
01:04
some
01:04
big
01:05
omissions
01:05
.
01:05
So
01:05
he
01:05
had
01:05
like
01:06
true
01:06
crime
01:07
didn't
01:07
have
01:07
its
01:07
own
01:08
spot.
01:08
And
01:09
true
01:09
crime
01:10
is
01:10
like
01:11
some
01:11
of
01:11
the
01:11
most
01:12
popular
01:12
podcasts,
01:13
like
01:13
the
01:13
podcast
01:14
category.
01:14
Yeah
01:14
,
01:14
there
01:14
was
01:14
no,
01:15
so
01:15
this
01:16
is
01:16
what
01:16
I
01:16
thought
01:16
was
01:16
hilarious.
01:17
So
01:17
there's
01:17
two
01:17
top
01:17
or
01:18
three
01:18
top
01:18
level
01:18
categories.
01:19
They
01:19
are
01:20
fiction,
01:21
history,
01:22
true
01:22
crime
01:23
and
01:23
like
01:23
some
01:24
of
01:24
the
01:24
very
01:26
most
01:26
like
01:26
the
01:26
most
01:26
famous
01:27
podcasts
01:28
go
01:28
in
01:28
those
01:28
categories.
01:29
Somebody's
01:29
history.
01:30
You've
01:30
got
01:30
hardcore
01:30
history
01:31
with
01:31
Dan
01:32
Carlin,
01:32
true
01:32
crime.
01:33
I
01:33
mean
01:33
serial
01:34
basically
01:34
like
01:34
invented
01:35
podcasting
01:36
in
01:36
2014
01:37
like
01:37
that's
01:37
where
01:38
it
01:38
kicked
01:38
everything
01:38
kicks
01:38
off.
01:40
Um,
01:40
yeah,
01:40
I
01:40
mean
01:41
there's,
01:41
there's
01:41
some
01:41
categories
01:42
that
01:42
are
01:42
missing.
01:43
So
01:44
when
01:44
they
01:45
decided
01:45
to
01:45
go
01:46
apple
01:46
podcasts
01:47
on
01:47
the
01:47
computer
01:48
and
01:48
they're
01:48
dropping
01:49
iTunes,
01:50
they
01:50
went
01:51
ahead
01:51
and
01:51
they
01:51
put
01:51
out
01:51
some
01:51
new
01:51
categories.
01:53
So
01:53
we,
01:53
we
01:54
wrote
01:54
up
01:54
a
01:54
post
01:54
about
01:55
it.
01:56
Um,
01:56
we
01:57
kind
01:57
of
01:57
go
01:57
through,
01:57
here's
01:58
some
01:58
ones
01:58
that
01:59
are
01:59
going
01:59
away.
02:00
Here's
02:01
some
02:01
new
02:01
categories
02:01
that
02:02
are
02:02
being
02:02
added
02:03
and
02:04
we
02:04
try
02:04
to
02:04
give
02:04
some
02:04
recommendations
02:05
on,
02:05
you
02:06
know,
02:06
hey,
02:06
if
02:06
you're
02:06
old
02:06
category
02:08
a
02:08
is
02:08
disappearing,
02:09
here's
02:10
some
02:10
other
02:10
ones
02:10
that
02:10
may
02:11
make
02:11
sense.
02:12
One
02:13
category
02:14
that
02:15
was
02:15
near
02:15
and
02:15
dear
02:15
to
02:15
our
02:16
heart.
02:16
Do
02:16
you
02:16
know
02:16
what
02:16
it
02:16
is,
02:17
Travis
02:17
that
02:18
got
02:18
dropped?
02:19
You
02:19
mean
02:19
podcasting?
02:20
Yeah.
02:21
So
02:21
the,
02:22
there's
02:23
a
02:23
,
02:23
they
02:23
used
02:23
to
02:23
be
02:23
a
02:23
category
02:24
for
02:25
podcasting
02:26
podcasts
02:26
about
02:27
podcasting.
02:28
And
02:28
it
02:28
was
02:28
just
02:29
a
02:29
mess
02:29
.
02:29
I
02:29
mean,
02:29
if
02:30
you
02:30
went
02:30
and
02:30
looked
02:30
at
02:30
it,
02:31
it
02:31
wasn't
02:31
really,
02:32
it
02:32
was
02:32
a
02:32
technology
02:33
subcategory,
02:33
podcasting.
02:35
And
02:35
if
02:35
you
02:35
looked
02:35
at
02:35
it,
02:35
it
02:36
was
02:36
just
02:36
a
02:36
bunch
02:36
of
02:36
people
02:36
who
02:37
are
02:37
like,
02:37
well,
02:37
this
02:37
is
02:37
a
02:37
podcast.
02:38
And
02:38
so
02:38
they
02:38
put
02:38
it
02:39
in
02:40
and
02:40
so
02:41
it
02:41
was
02:41
just,
02:41
it
02:41
was
02:42
full
02:42
of
02:42
a
02:42
bunch
02:42
of
02:43
junk.
02:43
I
02:43
mean,
02:44
not
02:44
junk,
02:44
but
02:44
it
02:44
was
02:45
just
02:45
like
02:45
a
02:45
lot
02:45
of
02:45
miss
02:45
categorization.
02:47
So
02:47
they
02:47
dropped
02:48
it.
02:48
So
02:49
what,
02:49
where
02:49
did
02:50
you
02:50
end
02:50
up
02:50
moving
02:51
buzz
02:51
cast
02:51
?
02:52  Travis
So
02:52
buzz
02:52
cast
02:52
is
02:53
now
02:53
in
02:53
tech
02:54
news
02:55
if
02:55
I'm,
02:55
if
02:55
I'm
02:56
not
02:56
mistake
02:56
mistaken,
02:57
and
02:57
then
02:57
how
02:58
to
02:58
start
02:58
a
02:58
podcast
02:59
now
02:59
in
02:59
education.
03:00
How
03:01
to,
03:01
yeah.
03:02
Um,
03:03
which
03:03
makes
03:04
sense,
03:04
right?
03:04
Because
03:04
it's
03:05
how
03:05
to
03:05
start
03:06
a
03:06
podcast.
03:06
Yeah
03:06
,
03:07
exactly.
03:07
I
03:08
believe
03:08
we're
03:08
ranking
03:09
in
03:09
that
03:09
category,
03:10
like
03:10
number
03:10
30,
03:11
which
03:11
is
03:11
pretty
03:11
sweet.
03:12
Cool.
03:12
Yeah.
03:13
Thank
03:13
you
03:13
everybody
03:13
that
03:13
subscribes
03:14
over
03:14
an
03:14
apple
03:15
podcast
03:15
.
03:15
Yeah.
03:16
So
03:16
if
03:17
somebody
03:17
is
03:17
listening
03:17
to
03:17
this
03:18
and
03:18
they're
03:18
like,
03:18
I
03:18
need
03:18
to
03:18
check
03:19
my
03:19
podcast
03:20
categories,
03:20
I
03:21
need
03:21
to
03:21
make
03:21
sure
03:21
that
03:21
I
03:21
either
03:22
wasn't
03:23
effected
03:23
or
03:24
there's
03:24
not
03:24
a
03:24
category
03:24
out
03:25
there
03:25
that
03:25
I
03:25
should
03:25
be
03:26
in
03:26
that
03:26
I'm
03:26
not
03:26
,
03:27
uh
03:27
,
03:27
what
03:28
should
03:28
they
03:28
do?
03:28
What
03:29
should
03:29
they
03:29
read,
03:30
where
03:30
should
03:30
they
03:30
go?
03:31
And
03:31
then
03:31
how,
03:32
how
03:32
can
03:32
they
03:32
figure
03:32
out
03:33
or
03:33
like
03:33
what's
03:33
the
03:33
best
03:34
practice
03:34
for
03:34
apple
03:35
podcasts
03:35
?
03:35
Cause
03:35
we
03:35
also
03:35
uncovered
03:36
something
03:37
that
03:37
wasn't
03:38
intuitive
03:39
for
03:39
not
03:39
many
03:39
people
03:39
knew
03:39
about
03:40
with
03:40
this.
03:41  Alban
Some
03:41
date.
03:42
Yeah.
03:42
I
03:42
say,
03:42
let's
03:42
drop
03:43
this
03:43
a
03:43
blog
03:43
post
03:44
in
03:44
the
03:44
show
03:44
notes,
03:45
but
03:45
it's
03:45
on
03:45
the
03:45
bus
03:46
route
03:46
,
03:46
blog,
03:46
apple
03:47
podcast
03:47
categories.
03:48
We
03:48
go
03:48
through
03:49
what
03:49
are
03:49
the
03:49
changes,
03:50
what's
03:51
the
03:51
definitive
03:51
list,
03:52
what's
03:52
actually
03:52
the
03:52
correct
03:53
list.
03:54
Um,
03:55
and
03:55
then
03:55
we
03:55
talk
03:55
about
03:56
what
03:56
changes
03:56
to
03:56
make
03:57
if
03:57
you
03:57
want
03:57
a
03:57
deeper
03:58
dive.
03:59
Um,
03:59
James
03:59
crippling
03:59
of
04:00
pod
04:00
news
04:00
has
04:01
done
04:01
a
04:01
lot
04:01
of
04:01
writing
04:01
about
04:02
this
04:02
and
04:02
I
04:02
think
04:02
it's
04:02
all
04:02
been
04:03
very
04:03
good.
04:04
Uh
04:04
,
04:04
but
04:04
one
04:05
of
04:05
the
04:05
things
04:05
that
04:05
we
04:06
pulled
04:06
out
04:07
is
04:08
I
04:08
pulled
04:08
up
04:09
apple
04:09
podcast
04:10
connect
04:10
and
04:10
I
04:10
was
04:10
looking
04:11
at
04:11
something,
04:12
maybe
04:12
the
04:13
RSS
04:13
Spec
04:14
and
04:14
they
04:14
mentioned,
04:16
although
04:16
you
04:16
can
04:16
specify
04:17
more
04:17
than
04:17
one
04:18
category,
04:18
this
04:18
is
04:18
a
04:18
quote,
04:20
although
04:20
you
04:20
can
04:20
specify
04:21
more
04:21
than
04:21
one
04:21
category
04:22
and
04:22
subcategory
04:23
in
04:23
your
04:23
RSS
04:24
feed.
04:24
Apple
04:25
podcast
04:25
only
04:26
recognizes
04:27
the
04:27
first
04:27
category
04:28
and
04:28
subcategory.
04:30
So
04:30
at
04:30
some
04:31
point
04:31
they
04:31
decided
04:32
to
04:32
add
04:32
three
04:34
and
04:34
to
04:34
the
04:34
podcast
04:35
and
04:35
it's
04:35
gotta
04:35
be
04:35
years
04:36
ago
04:36
now.
04:37
And
04:38
I
04:38
could
04:38
have
04:39
sworn
04:39
back
04:39
then
04:40
that
04:40
all
04:40
three
04:41
had
04:41
some
04:42
importance
04:44
because
04:44
our
04:44
,
04:44
I
04:44
remember
04:45
us
04:45
being
04:45
in
04:45
multiple
04:46
subcategories
04:47
ranking,
04:48
but
04:48
now
04:49
I
04:49
don't
04:49
know
04:49
if
04:49
maybe
04:50
it
04:50
was
04:51
a
04:52
spam
04:52
issue
04:53
or
04:53
what
04:53
they're
04:53
trying
04:54
to
04:54
do
04:54
or
04:54
trying
04:54
to
04:54
get
04:54
people
04:54
to
04:54
just
04:55
be
04:55
in
04:55
one
04:55
category
04:56
or
04:56
the
04:56
other.
04:57
But
04:58
um
04:58
,
04:58
now
04:58
the
04:58
only
04:58
really
04:59
the
04:59
first
04:59
one
04:59
matters.
05:00
So
05:01
really
05:01
make
05:01
sure
05:01
you
05:02
pick
05:02
one.
05:03
That's
05:04
where
05:04
I
05:04
want
05:04
to
05:04
be.
05:05
And
05:05
that's,
05:05
you're
05:06
the
05:06
first
05:06
one
05:06
that
05:06
you
05:06
put
05:07
in.
05:08  Kevin
Well,
05:08
my
05:09
understanding
05:09
of
05:09
that
05:10
was
05:11
the
05:11
way
05:11
that
05:12
used
05:12
to
05:12
work
05:13
is
05:13
that
05:14
you
05:15
can
05:15
be
05:15
listed
05:15
in
05:15
three
05:15
categories,
05:16
but
05:16
if
05:16
somebody
05:16
searched
05:17
for
05:17
your
05:17
podcasts
05:18
or
05:18
your
05:18
podcasts
05:18
,
05:19
if
05:19
it
05:19
showed
05:19
up
05:19
in
05:19
the
05:19
search,
05:20
results
05:20
would
05:20
only
05:20
be
05:20
listed
05:21
under
05:21
the
05:21
first
05:21
category
05:22
that
05:22
you
05:22
chose.
05:23
So
05:23
that
05:23
was
05:23
kind
05:23
of
05:24
like
05:24
your
05:24
main
05:24
default
05:25
category
05:26
that
05:26
they
05:26
would
05:26
use
05:27
for
05:27
search
05:28
results.
05:29
Now
05:29
if
05:29
you
05:29
were
05:29
browsing
05:30
some
05:30
of
05:30
the
05:30
other
05:31
categories
05:31
that
05:31
you
05:31
were
05:33
and
05:33
you
05:33
had
05:33
listed
05:33
yourself
05:34
in
05:34
,
05:34
and
05:34
again
05:34
up
05:34
to
05:35
three,
05:36
then
05:36
it's
05:36
possible.
05:36
But
05:36
like
05:37
if
05:37
you
05:37
were
05:37
in
05:37
the
05:37
top
05:37
200
05:38
of
05:38
another
05:38
category,
05:39
then
05:39
you
05:39
would
05:40
show
05:40
there
05:40
as
05:40
well.
05:41
But
05:41
that's
05:42
uh,
05:42
that's
05:42
what
05:43
we
05:43
were
05:43
not
05:43
sure
05:43
about
05:44
right
05:44
now.
05:44
Like
05:44
now
05:45
they're
05:45
saying,
05:45
well,
05:45
we
05:45
only
05:45
use
05:46
one
05:46
category.
05:47
So
05:49
I
05:49
think
05:49
that's
05:49
the
05:50
question
05:50
mark
05:50
still.
05:50
So
05:51
we've
05:51
got
05:51
to
05:51
do
05:51
a
05:51
little
05:51
bit
05:51
of
05:52
investigating
05:53
and
05:53
testing
05:53
and
05:53
seeing
05:54
exactly
05:54
what
05:55
they
05:55
mean
05:55
when
05:55
they
05:55
say
05:56
that.
05:56
Well,
05:56
we're
05:56
using
05:56
one
05:57
now.
05:57  Travis
Yeah.
05:59
So
05:59
we'll
05:59
keep
05:59
you
06:00
guys
06:00
in
06:00
the
06:00
loop.
06:00
As
06:00
always,
06:02
Kevin,
06:02
appreciate
06:02
your,
06:03
your
06:03
technical
06:03
expertise
06:05
calling
06:05
in
06:05
on
06:05
the
06:05
phone
06:05
for
06:05
the
06:06
first
06:06
time.
06:06
So
06:06
we're
06:06
really
06:07
putting
06:07
the
06:07
road
06:07
caster
06:07
pro
06:07
through
06:08
its
06:08
paces.
06:09  Kevin
Oh
06:09
yeah.
06:09
Thanks
06:10
for
06:10
having
06:10
me
06:10
on
06:10
a
06:10
show
06:10
guy.
06:15  Travis
so
06:16
we
06:16
recently,
06:17
I
06:17
say
06:17
we,
06:17
buzz
06:18
sprout
06:19
specifically
06:20
was
06:20
invited
06:21
to
06:21
go
06:21
out
06:21
to
06:21
Flint
06:21
con
06:22
one,
06:23
which
06:23
was
06:24
Pat
06:24
Flynn's
06:24
first
06:25
big
06:26
conference.
06:26
We
06:26
were
06:26
invited
06:27
to
06:27
go
06:27
and
06:28
kind
06:28
of
06:28
represent
06:28
podcasting
06:29
as
06:29
a
06:29
whole.
06:30
Uh
06:30
,
06:30
Kevin
06:30
and
06:30
Alban,
06:31
you
06:31
had
06:31
the
06:32
pleasure
06:32
of
06:32
flying
06:32
out
06:33
San
06:33
Diego
06:33
to
06:33
be
06:33
a
06:33
part
06:34
of
06:34
that.
06:34
What
06:34
were
06:34
,
06:35
uh,
06:35
or
06:35
some
06:35
big
06:35
takeaways
06:36
from,
06:36
from
06:36
that
06:36
conference
06:37
or
06:38
things
06:38
that
06:38
,
06:39
uh,
06:39
things
06:39
that
06:39
were
06:39
noteworthy.
06:40  Kevin
So
06:41
Flynn
06:41
con
06:41
was
06:42
unlike
06:43
any
06:43
other
06:43
conference
06:43
that
06:44
we've
06:44
been
06:44
to
06:45
in
06:45
the
06:46
podcasting
06:46
space.
06:47
Um,
06:47
the
06:48
biggest
06:48
difference
06:49
was
06:49
it
06:50
was
06:50
one
06:50
main
06:50
stage.
06:51
It
06:51
wasn't
06:51
multiple
06:51
tracks,
06:52
it
06:53
was,
06:53
it
06:53
was
06:54
kind
06:54
of
06:54
in
06:54
between,
06:55
you
06:55
know,
06:55
a
06:55
small
06:56
conference
06:56
and
06:56
a
06:56
mega
06:56
conference.
06:57
There
06:57
was
06:57
about
06:57
500
06:58
attendees
06:59
and
06:59
there
06:59
wasn't
07:00
a
07:00
huge
07:01
,
07:01
um
07:01
,
07:01
exhibitor
07:02
area.
07:03
So
07:03
normally
07:04
at
07:04
a
07:04
conference
07:04
that
07:05
size,
07:05
you'd
07:05
probably
07:06
have
07:07
at
07:07
least
07:07
a
07:07
dozen
07:07
,
07:07
maybe
07:07
even
07:07
up
07:07
to
07:08
a
07:08
hundred
07:08
or
07:08
a
07:08
hundred
07:08
or
07:09
so
07:09
vendors
07:10
displaying
07:11
other
07:11
goods
07:11
and
07:11
,
07:12
um,
07:12
one
07:12
to
07:13
do
07:13
a
07:13
different
07:13
type
07:13
of
07:13
conference.
07:14
And
07:14
I
07:14
think
07:14
he
07:15
[inaudible]
07:15
team
07:15
did
07:15
a
07:15
great
07:16
job
07:16
of
07:17
pulling
07:17
that
07:17
off.
07:18
So
07:18
they
07:18
only
07:18
invited
07:19
four
07:19
outside
07:20
vendors.
07:20
And
07:20
those
07:21
were
07:21
products
07:22
that
07:22
Pat
07:22
Flynn
07:23
uses
07:23
and
07:23
recommends
07:24
to
07:25
his
07:25
audience.
07:26
And
07:27
we
07:28
were
07:28
invited
07:28
out
07:28
not
07:29
to
07:29
sell
07:30
our
07:30
services
07:31
but
07:31
to
07:31
help
07:31
people
07:31
who
07:31
use
07:32
our
07:32
services.
07:32
So
07:33
like
07:33
I
07:33
said,
07:34
all
07:34
these
07:34
people
07:35
already
07:35
know
07:35
that
07:36
pat
07:36
uses
07:36
these
07:37
products
07:37
and
07:37
likes
07:37
them.
07:38
And
07:38
so
07:38
he,
07:39
like
07:40
our,
07:40
our
07:40
space
07:41
was
07:41
actually,
07:41
you
07:41
know
07:41
,
07:41
set
07:42
up
07:42
in
07:42
what
07:42
he
07:42
called
07:43
the
07:43
smart
07:43
bar
07:43
space.
07:44
And
07:44
so
07:44
people
07:44
would
07:45
come
07:45
up
07:45
if
07:45
they
07:45
had
07:45
any
07:45
questions
07:46
about
07:46
how
07:46
to
07:47
use
07:47
Buzzsprout
07:48
or
07:48
how
07:48
they
07:48
could
07:48
be
07:49
using
07:50
our
07:50
tools
07:50
to
07:50
better
07:51
serve
07:51
their
07:51
audience
07:52
or
07:52
to
07:53
do
07:53
a
07:53
better
07:53
job
07:53
of
07:53
podcasting
07:54
or
07:55
whether
07:55
they
07:55
had
07:55
technical
07:56
questions
07:56
about,
07:57
hey,
07:57
I've
07:57
got
07:57
this
07:57
piece
07:57
of
07:57
equipment,
07:58
how
07:58
do
07:58
I
07:58
use
07:58
it?
07:59
So
08:00
it
08:00
was
08:00
a
08:00
totally
08:00
different
08:01
type
08:01
of
08:02
conference
08:02
for
08:02
us
08:02
to
08:03
attend
08:03
as,
08:04
as
08:04
a
08:04
vendor.
08:05
It
08:05
was,
08:05
it
08:06
was
08:06
,
08:07
um,
08:07
it
08:07
was,
08:08
I
08:08
mean,
08:09
I
08:09
felt
08:09
like
08:09
it
08:10
was
08:10
really
08:10
refreshing
08:13
during
08:13
the
08:13
sales
08:14
thing,
08:15
like
08:15
explaining
08:16
it
08:16
what
08:16
makes
08:16
us
08:16
different
08:17
than
08:17
other
08:18
podcasts
08:18
providers
08:19
over
08:19
and
08:19
over
08:19
again
08:20
is
08:21
it's
08:21
fun
08:21
and
08:21
exciting,
08:22
but
08:22
at
08:23
the
08:23
same
08:23
time,
08:23
it's
08:24
that
08:24
same
08:24
conversation
08:25
that
08:25
you're
08:25
having
08:25
over
08:26
and
08:26
over
08:26
and
08:26
over
08:26
again.
08:28
Um,
08:29
just
08:29
with
08:29
different
08:30
people.
08:31
What
08:31
was
08:31
really
08:31
fun
08:32
about
08:32
this
08:32
conference
08:32
is
08:32
that
08:33
every
08:33
person
08:33
that
08:33
walked
08:33
up
08:34
to
08:34
you,
08:34
they
08:34
have
08:34
their
08:35
own
08:35
unique
08:35
set
08:35
of
08:35
questions,
08:36
their
08:36
own
08:36
unique
08:37
set
08:37
of
08:37
struggles,
08:38
their
08:38
own
08:39
opportunities
08:40
to
08:40
improve
08:40
or
08:41
to
08:41
make
08:42
the
08:42
workflow
08:42
more
08:42
efficient.
08:43
And
08:44
so
08:44
that
08:44
was
08:44
a
08:45
really
08:45
fun
08:45
challenge.
08:46
Um
08:46
,
08:46
being
08:47
able
08:47
to
08:47
have
08:48
longer
08:48
conversations,
08:49
more,
08:49
more
08:50
in
08:50
depth
08:50
conversations,
08:51
and
08:52
I
08:52
felt
08:52
like
08:52
maybe
08:53
an
08:53
opportunity
08:53
to
08:53
have
08:53
more
08:53
of
08:54
an
08:54
impact
08:54
that
08:54
the
08:54
people
08:55
that
08:55
we
08:55
were
08:55
interacting
08:55
with
08:56
as
08:56
opposed
08:56
to
08:57
a
08:57
traditional
08:57
conference.
08:58
What'd
08:58
you
08:59
think?
08:59  Alban
Yeah.
09:00
I,
09:01
it
09:01
was
09:01
the
09:01
first
09:02
conference.
09:02
I
09:02
didn't
09:02
lose
09:03
my
09:03
voice.
09:05
Like
09:05
every
09:05
conference
09:06
we
09:06
go
09:06
to,
09:06
it's
09:06
like
09:07
back
09:07
to
09:07
back
09:07
to
09:07
back,
09:09
you
09:09
know,
09:09
45
09:10
second
09:11
conversations
09:12
and
09:12
they
09:12
almost
09:12
all
09:13
kick
09:13
off
09:13
with
09:13
like,
09:15
why
09:15
is
09:15
Buzzsprout
09:16
better
09:16
than
09:17
Libson
09:18
Blueberry
09:18
pod
09:19
bean,
09:19
you
09:19
know,
09:19
whatever
09:20
they're
09:20
on
09:21
or
09:21
what
09:21
other
09:21
one
09:21
they
09:22
just
09:22
talked
09:22
to.
09:23
They're
09:23
like,
09:24
compare
09:24
and
09:24
contrast.
09:25
Go
09:26
and
09:26
you
09:27
gave
09:27
your
09:28
talk,
09:29
but
09:29
you
09:29
kind
09:30
of
09:30
feel,
09:31
I
09:31
don't
09:31
know,
09:32
like
09:32
I
09:32
want
09:32
to
09:32
push
09:33
podcasting.
09:33
I'm
09:34
like,
09:34
I
09:34
think
09:34
podcasting
09:35
is
09:35
a
09:35
great
09:35
thing
09:35
for
09:36
you
09:36
to
09:36
do
09:37
regardless
09:37
of
09:38
who
09:38
you're
09:38
with.
09:38
And
09:38
sometimes
09:39
when
09:39
people
09:40
are
09:40
on
09:40
a
09:40
competitor's
09:41
platform,
09:42
they
09:42
say,
09:43
you
09:43
know,
09:43
prove
09:43
you're
09:43
better.
09:44
And
09:44
I'll
09:44
say,
09:45
hey,
09:45
if
09:45
it's
09:45
working
09:46
great
09:46
for
09:46
you,
09:47
let's
09:47
talk
09:47
about
09:48
podcasting
09:49
instead.
09:49
You
09:49
know,
09:49
you,
09:49
maybe
09:50
the
09:50
best
09:51
move
09:51
for
09:51
you
09:51
right
09:51
now
09:52
isn't
09:52
to
09:52
switch
09:52
platforms.
09:53
Maybe
09:53
it's
09:53
to
09:54
double
09:54
down
09:54
on
09:54
the
09:54
one
09:55
yard
09:55
you're
09:55
doing
09:55
well
09:55
with.
09:56
So
09:57
it's
09:57
always
09:58
been
09:58
a
09:58
little
09:58
bit
09:59
awkward
09:59
for
09:59
me
10:00
at
10:00
some
10:00
of
10:00
the
10:01
conferences
10:01
where
10:01
I
10:01
feel
10:02
like,
10:02
I
10:02
don't
10:03
know
10:03
,
10:03
I
10:03
don't
10:03
really
10:04
wanna
10:04
like,
10:04
I
10:05
dunno
10:05
,
10:05
it's
10:05
not
10:05
a
10:05
hard
10:05
sell.
10:06
Like
10:06
I
10:06
can't
10:06
do
10:07
a
10:07
hard
10:07
sell.
10:07
So
10:08
,
10:08
um,
10:10
yeah,
10:10
this
10:10
was
10:10
a
10:10
lot
10:11
nicer
10:11
because
10:12
basically
10:12
you
10:12
have
10:12
people
10:13
coming
10:13
up
10:13
for
10:13
15
10:14
minutes
10:14
at
10:14
a
10:14
time
10:15
and
10:16
they're
10:16
asking
10:16
specific
10:17
questions
10:18
about
10:18
a
10:18
podcast.
10:19
That's
10:19
actually,
10:20
I
10:20
mean,
10:21
most
10:21
people
10:21
had
10:22
a
10:22
podcast
10:22
or
10:23
had
10:23
a
10:24
business
10:24
that
10:24
was
10:25
working
10:25
and
10:25
they're
10:25
like,
10:25
how
10:26
do
10:26
I
10:26
incorporate
10:27
a
10:27
podcast
10:27
into
10:28
this
10:28
business?
10:29
So
10:31
I
10:31
don't
10:31
know.
10:31
I
10:31
got
10:31
to
10:31
have
10:31
a
10:31
lot
10:31
of
10:31
cool
10:32
conversations.
10:32
I
10:33
talked
10:33
to
10:33
one
10:33
woman
10:34
about,
10:35
she
10:35
was
10:35
running
10:36
a
10:36
bunch
10:36
of
10:36
hair
10:36
salons
10:37
and
10:38
she
10:38
was
10:38
going
10:38
to
10:38
start
10:38
a
10:38
podcast
10:39
about
10:40
how
10:41
you
10:41
can
10:41
grow
10:41
your
10:41
career
10:42
and
10:43
like
10:43
hairstyling
10:45
and
10:45
then
10:45
somebody
10:46
else
10:46
was
10:46
,
10:47
uh,
10:47
she
10:48
teaches
10:48
people
10:49
how
10:49
to
10:49
run
10:49
laundry
10:49
mats
10:50
and
10:50
she
10:50
was
10:51
turning
10:51
that
10:51
into
10:51
a
10:51
podcast
10:53
and
10:53
you
10:53
just
10:53
get
10:53
to
10:53
have
10:54
lots
10:54
of
10:54
cool
10:54
conversations
10:56
with
10:56
totally
10:57
unique
10:57
ideas
10:58
and
10:59
they're
10:59
explicit
10:59
questions
11:00
and
11:00
very
11:00
few
11:01
of
11:01
the
11:01
questions
11:01
are
11:03
proved
11:03
to
11:03
me.
11:03
You're
11:03
better
11:03
than
11:03
your
11:03
competitor
11:04
right
11:04
now.
11:05
Right
11:05
.
11:06
So
11:07
I
11:07
enjoyed
11:08
it.
11:08
So
11:09
you
11:09
got
11:09
to
11:09
be
11:09
a
11:09
helpful
11:09
human
11:10
being
11:10
instead
11:10
of
11:10
a
11:10
used
11:11
car
11:11
salesman.
11:11
Yeah,
11:12
exactly.
11:14  Kevin
Yeah,
11:15
for
11:15
sure.
11:15
I
11:15
think
11:16
my
11:16
favorite
11:18
interaction
11:19
that
11:19
I
11:19
had
11:19
at
11:19
the
11:19
Flynn
11:19
con
11:20
conference
11:20
was
11:21
there
11:21
was
11:22
a
11:22
guy
11:22
who
11:23
we
11:23
brought
11:23
the
11:23
mobile
11:23
recording
11:24
studio
11:24
and
11:25
the
11:25
spots
11:25
to
11:25
do
11:26
your
11:26
mobile
11:26
recording
11:27
filled
11:27
up
11:27
really
11:27
quick.
11:29
I
11:29
think
11:29
they
11:29
put
11:30
out
11:30
an
11:30
email
11:31
like
11:31
a
11:31
month
11:31
before
11:31
the
11:32
conference
11:33
and
11:33
said,
11:33
if
11:34
anybody
11:34
wants
11:34
to
11:34
record
11:35
an
11:35
episode
11:35
of
11:35
their
11:35
podcast
11:36
and
11:36
while
11:36
you're
11:36
at
11:36
Flynn
11:36
con,
11:37
you
11:37
know,
11:37
we
11:37
have
11:38
twenty-something
11:38
spots,
11:39
you
11:39
can
11:39
sign
11:39
up.
11:39
And
11:40
they
11:40
said
11:40
like
11:41
within
11:41
24
11:41
hours
11:41
all
11:42
this
11:42
spots
11:42
were
11:42
gone.
11:43
And
11:43
so
11:43
there
11:44
was
11:44
a
11:44
guy
11:45
who
11:45
skipped
11:45
the
11:45
session
11:46
and
11:46
came
11:46
out
11:46
and
11:46
he
11:47
was
11:47
talking
11:47
to
11:47
me.
11:48
And
11:48
so
11:49
during
11:49
the
11:49
sessions
11:49
there
11:50
wasn't
11:50
anybody
11:50
in
11:51
the
11:51
recording
11:51
studio.
11:52
And
11:53
about
11:53
15
11:54
minutes
11:55
I
11:55
discovered
11:55
that
11:55
he'd
11:56
been
11:56
thinking
11:56
about
11:56
doing
11:57
a
11:57
podcast
11:57
for
11:57
about
11:57
two
11:58
years,
11:58
but
11:58
was
11:59
just
11:59
very
12:00
unsure
12:01
of
12:01
himself
12:01
and
12:02
like,
12:02
you
12:02
know,
12:02
how
12:03
do
12:03
I
12:03
record
12:03
myself?
12:04
I
12:04
don't
12:04
have
12:04
a
12:05
cohost,
12:05
I'm
12:05
doing
12:05
this
12:06
on
12:06
my
12:06
own.
12:07
And
12:08
um,
12:09
and
12:09
so
12:10
he
12:10
got
12:10
to
12:10
a
12:10
point
12:10
where
12:10
he
12:10
asked
12:11
the
12:11
question,
12:11
he's
12:11
like,
12:11
well,
12:11
how
12:12
long
12:12
would
12:12
it
12:12
take
12:13
me?
12:13
Like,
12:13
let's
12:13
say
12:13
I
12:13
have
12:14
my
12:14
audio
12:14
recording,
12:14
how
12:15
long
12:15
would
12:15
it
12:15
then
12:15
take
12:15
me
12:16
to
12:16
launch
12:16
my
12:16
podcast?
12:17
And
12:17
I
12:17
said,
12:18
well,
12:18
I
12:18
mean
12:18
you
12:18
could
12:18
launch
12:19
it
12:19
in
12:19
10
12:19
minutes
12:19
or
12:19
you
12:20
could
12:20
launch
12:20
it
12:20
in
12:21
10
12:21
days.
12:21
It
12:21
just
12:21
depends
12:22
on
12:22
how
12:22
,
12:23
how
12:23
far
12:23
you
12:23
want
12:23
to
12:24
go
12:24
with
12:24
it.
12:25
And
12:25
he's
12:25
like
12:26
not
12:26
believing
12:26
me
12:26
that
12:26
you
12:27
could
12:27
launch
12:27
it
12:27
in
12:27
10
12:27
minutes.
12:28
And
12:28
I
12:28
was
12:28
like,
12:28
do
12:28
you
12:29
want
12:29
to
12:29
do
12:29
it
12:29
right
12:29
now?
12:30
Like
12:30
if
12:30
we
12:30
can
12:30
launch
12:30
a
12:30
podcast
12:31
in
12:31
the
12:31
next
12:32
10
12:32
minutes,
12:32
would
12:32
you
12:32
do
12:32
it?
12:33
And
12:33
things
12:33
like,
12:34
okay,
12:35
I
12:35
like
12:35
not
12:36
believe
12:36
me
12:36
and
12:36
all
12:36
that
12:36
this
12:37
is
12:37
possible.
12:38
And
12:38
I'm
12:38
like,
12:38
let's
12:38
do
12:38
it.
12:38
Let's
12:38
go
12:39
buy
12:39
.
12:39
Call
12:39
him
12:39
into
12:39
the
12:40
mobile
12:40
recording
12:41
studio.
12:41
I
12:41
sit
12:42
down,
12:43
we
12:43
put
12:43
the
12:44
headphones
12:44
on
12:45
square
12:45
to
12:45
the
12:45
mix,
12:46
get
12:46
our
12:46
levels
12:46
straight
12:47
and
12:47
I
12:47
pepper
12:47
them
12:47
with
12:47
questions
12:48
for
12:48
about
12:48
seven
12:48
minutes.
12:49
About
12:50
why
12:50
do
12:50
you
12:50
think
12:50
podcasting
12:51
is
12:51
good
12:51
for
12:51
your
12:51
business?
12:52
What
12:52
are
12:52
you
12:52
passionate
12:53
about?
12:53
What
12:53
topics
12:54
would
12:54
you
12:54
cover?
12:54
And
12:54
we
12:54
have
12:55
this
12:55
great
12:55
little
12:55
seven
12:55
minute
12:56
conversation.
12:57
We
12:57
hit
12:57
the
12:57
stop
12:57
button
12:57
on
12:57
the
12:57
recording,
12:58
we
12:58
take
12:58
the
12:58
SD
12:58
card,
12:59
throw
12:59
it
12:59
in
12:59
the
12:59
laptop,
13:00
create
13:00
a
13:01
Buzzsprout
13:01
account
13:01
form,
13:02
upload
13:02
the
13:02
episode
13:03
and