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episode 3: Big Money and Spotify Concerns [transcript]


How "big money" is impacting the podcast space, more concerns about Spotify, and why we're no longer listing Buzzsprout podcasts on Spotify.

Have an idea for something we should talk about? Post it in the Buzzsprout Podcast Community on Facebook and tag one of us to let us know!

Buzzsprout's Dynamic Content tool now allows you to save multiple clips in your Dynamic Content Library and track how many downloads each clip receives. Learn more on our New Features page.


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 2019-07-04  34m
 
 
00:00  Travis
There's
00:00
a
00:00
core
00:00
group
00:00
of
00:00
people
00:01
that
00:01
are
00:01
obsessed
00:02
with
00:02
pistachio
00:03
ice
00:03
cream
00:03
and
00:03
will
00:03
pay
00:04
five
00:04
times
00:04
as
00:04
much
00:05
for
00:05
that
00:05
versus
00:06
other
00:06
flavors.
00:07
And
00:07
then
00:07
there
00:07
are
00:07
people
00:07
that
00:08
think
00:08
vanilla
00:08
ice
00:08
cream
00:08
that's
00:09
like,
00:09
what's
00:09
your
00:09
source
00:10
on
00:10
that?
00:10
Well
00:11
ask
00:11
me,
00:11
have
00:11
I
00:11
ever
00:11
paid
00:12
more
00:12
for
00:12
pistachio
00:12
ice
00:13
cream?
00:13
Do
00:13
you
00:13
ever
00:13
pay
00:13
more
00:14
for
00:14
pistachio
00:14
ice
00:14
cream?
00:14
I
00:14
don't
00:14
like
00:15
pistachio
00:15
ice
00:15
cream.
00:15
Welcome
00:15
to
00:19
BuzzCast,
00:20
the
00:20
show
00:21
about
00:21
podcasting
00:21
where
00:22
everyone
00:22
has
00:22
an
00:23
opinion
00:23
and
00:23
sometimes
00:23
they're
00:23
right.
00:24
My
00:24
name
00:24
is
00:25
Travis
00:25
had
00:25
a
00:25
content
00:26
Buzzsprout
00:27
than
00:27
joining
00:27
me
00:28
is
00:28
Alban
00:28
and
00:29
Kevin.
00:30
So
00:31
all
00:32
of
00:32
this
00:32
money,
00:32
all
00:32
this
00:33
attention
00:33
that's
00:33
now
00:33
coming
00:34
into
00:34
the
00:35
podcasting
00:36
space.
00:36
I
00:36
feel
00:36
like
00:37
every
00:37
week
00:37
I
00:37
see
00:37
a
00:37
new
00:37
article
00:38
predicting
00:39
when
00:40
are
00:40
we
00:40
going
00:40
to
00:40
hit
00:40
$1
00:41
billion
00:41
in
00:41
ad
00:41
spend
00:41
in
00:41
podcasting
00:42
is
00:42
it
00:42
2021
00:43
2024
00:44
look
00:45
at
00:45
all
00:45
this
00:45
money
00:45
that's
00:45
coming
00:45
in.
00:46
It's
00:46
amazing.
00:47
Yeah.
00:48
And
00:48
so,
00:48
so
00:48
I
00:48
want
00:49
to
00:49
have
00:49
a
00:49
conversation
00:49
about,
00:51
you
00:51
know,
00:51
that
00:51
this
00:51
is
00:51
happening,
00:52
this
00:53
is
00:53
all
00:53
this
00:54
money
00:54
is
00:54
coming
00:54
in,
00:54
all
00:54
these
00:55
bigger
00:55
players
00:55
are
00:55
coming
00:56
in.
00:56
What
00:57
does
00:57
that
00:57
mean
00:57
for
00:57
independent
00:58
podcasters?
00:59
And
01:00
I
01:00
think
01:00
it
01:00
comes
01:00
down
01:00
to
01:01
one
01:02
of
01:02
two
01:03
perspectives
01:04
that
01:04
I'd
01:04
be
01:04
curious
01:04
which
01:04
one
01:05
you
01:05
guys
01:06
would
01:06
kind
01:06
of
01:06
lean
01:06
more
01:07
into.
01:07
One
01:08
is
01:08
the
01:08
zero
01:08
sum
01:08
game,
01:09
right?
01:10
That
01:10
if
01:10
somebody
01:10
is
01:10
getting
01:11
more
01:11
attention,
01:11
it
01:11
comes
01:12
at
01:12
the
01:12
expense
01:12
of
01:12
others
01:13
or
01:13
right
01:13
?
01:13
So
01:14
if
01:14
these
01:14
big
01:14
players
01:15
are
01:15
coming
01:15
in
01:15
and
01:16
launching
01:16
these
01:16
massive
01:16
podcasts,
01:17
they're
01:17
taking
01:18
away
01:18
listeners
01:18
from
01:19
smaller
01:19
podcasts
01:20
or
01:21
the
01:21
rising
01:21
tide
01:22
lifts
01:22
all
01:22
boats
01:23
idea,
01:24
right?
01:24
That
01:25
any
01:25
attention
01:26
at
01:26
all
01:26
in
01:27
the
01:27
podcasting
01:27
space
01:28
is
01:28
going
01:28
to
01:28
be
01:28
mutually
01:28
beneficial
01:29
because
01:30
even
01:30
if
01:30
people
01:30
come
01:31
for
01:31
the
01:31
big
01:31
podcasts,
01:32
they'll
01:32
eventually
01:32
find
01:33
the
01:33
smaller
01:33
ones
01:34
that
01:34
they
01:34
might
01:34
not
01:35
have
01:35
listened
01:35
to
01:35
otherwise.
01:36
So
01:36
I'm
01:36
just
01:37
curious
01:37
like
01:37
between
01:38
those
01:38
two
01:38
ideas,
01:39
which
01:39
one
01:40
do
01:40
you
01:40
think
01:40
is,
01:40
is
01:41
more
01:41
true
01:42
or
01:43
which
01:43
one
01:43
I
01:44
guess
01:44
is
01:45
the
01:45
best
01:45
case
01:45
scenario?
01:46  Kevin
Uh
01:46
,
01:46
let
01:46
me
01:46
jump
01:46
in.
01:47
I
01:47
mean,
01:47
I
01:48
think
01:48
the
01:48
second
01:49
scenario
01:49
that
01:49
you
01:49
laid
01:49
out
01:50
rings
01:50
more
01:50
true
01:50
for
01:51
me
01:51
and
01:52
I
01:52
think
01:52
that's
01:53
how
01:53
my
01:53
podcast
01:54
experience
01:54
has
01:54
played
01:54
out.
01:55
So
01:55
maybe
01:55
that's
01:55
why,
01:56
you
01:56
know,
01:56
it
01:56
resonates
01:57
with
01:57
me.
01:57
But
01:57
the
01:58
idea
01:59
that
01:59
there
01:59
are
01:59
some
02:00
,
02:01
um,
02:01
more
02:01
people
02:01
are
02:01
hearing
02:02
about
02:02
podcast
02:02
,
02:02
more
02:02
people
02:02
are
02:02
interested
02:03
in
02:03
finding
02:03
out
02:03
about
02:04
podcasts
02:04
.
02:05
There
02:05
are
02:05
more
02:05
you
02:06
know
02:06
,
02:07
um,
02:07
celebrity
02:07
podcasters
02:08
coming
02:08
on
02:09
in
02:09
creating
02:09
highly
02:09
produced
02:09
content
02:10
that's
02:10
great
02:10
and
02:10
enjoyable.
02:11
I
02:11
think
02:11
those
02:11
are
02:11
great
02:13
segues
02:13
into
02:13
getting
02:14
interested
02:14
in
02:14
podcasts
02:15
but
02:15
just
02:16
like,
02:16
just
02:16
like
02:16
anything
02:17
like
02:17
,
02:18
uh,
02:18
game
02:18
of
02:18
Thrones
02:19
is
02:19
a
02:19
lead
02:19
into
02:19
all
02:20
this
02:20
other
02:20
great
02:20
content
02:21
on
02:21
HBO.
02:21
I
02:22
think
02:22
great
02:22
podcasts
02:23
and
02:23
highly
02:23
produced
02:24
shows
02:24
that
02:24
get
02:24
a
02:24
lot
02:25
of
02:25
PR
02:25
push
02:25
behind
02:26
them,
02:26
big
02:26
media
02:27
spends
02:27
behind
02:27
them.
02:28
They
02:28
are
02:29
driving
02:29
people
02:30
to
02:30
go
02:30
find
02:30
a
02:30
podcast
02:31
player
02:31
that
02:31
they
02:31
enjoy,
02:32
find
02:32
that
02:32
show
02:32
and
02:32
start
02:33
listening
02:33
to
02:33
it.
02:33
And
02:33
then
02:33
when
02:33
they
02:34
get
02:34
done
02:34
with
02:34
it
02:34
or
02:34
they
02:34
get
02:34
done
02:35
with
02:35
that
02:35
episode
02:35
and
02:35
another
02:36
one
02:36
doesn't
02:36
come
02:36
out
02:36
for
02:36
a
02:37
week,
02:37
there's
02:37
this
02:37
huge
02:37
gap.
02:38
There's
02:38
six
02:38
more
02:38
days
02:39
and
02:39
I
02:39
want
02:39
to
02:39
listen
02:40
to
02:40
another
02:40
podcast.
02:41
And
02:41
so
02:41
I
02:41
think
02:42
that's
02:42
a
02:42
massive
02:42
opportunity
02:43
for
02:43
anybody
02:43
who's
02:43
creating
02:44
great
02:44
content
02:45
to
02:45
possibly
02:46
show
02:46
up
02:46
in
02:46
a
02:46
search
02:47
of,
02:47
Hey,
02:47
well,
02:48
I'm
02:48
just
02:48
going
02:48
to
02:48
type
02:48
in
02:48
something
02:49
that
02:49
I'm
02:49
interested
02:49
in
02:50
and
02:50
hey
02:50
,
02:50
here's
02:51
this
02:51
guy
02:51
out
02:51
in
02:51
Idaho
02:52
who's
02:53
talking
02:53
about
02:53
John
02:54
Deere
02:54
tractors
02:54
and
02:54
I
02:55
am
02:55
a
02:55
John
02:55
Deere
02:55
tractor
02:56
enthusiasts
02:57
and
02:57
right
02:57
.
02:57
All
02:58
of
02:58
a
02:58
sudden
02:58
I've
02:58
got
02:58
a
02:58
new
02:59
on
02:59
my
02:59
podcast.
03:00  Alban
Yeah,
03:00
I
03:00
think
03:00
there's
03:02
the,
03:02
if
03:02
you're
03:02
looking
03:02
at,
03:03
you're
03:03
talking
03:03
about
03:03
zero
03:04
sum
03:04
versus
03:04
kind
03:04
of
03:04
an
03:04
abundance
03:05
mindset.
03:05
I
03:05
have
03:06
the
03:06
abundance
03:06
mindset.
03:07
There
03:08
is
03:08
much
03:09
more
03:09
of
03:09
a,
03:10
there's
03:10
just
03:10
a
03:10
ton
03:10
of
03:10
people
03:11
who
03:11
don't
03:11
listen
03:11
to
03:11
podcasts.
03:12
Like
03:12
half
03:12
of
03:13
Americans
03:13
don't
03:14
have
03:14
listened
03:14
to
03:14
any,
03:15
so
03:15
we've
03:15
got
03:16
a
03:16
ton
03:16
of
03:16
people
03:16
to
03:16
reach.
03:17
You've
03:17
got
03:17
people
03:17
around
03:18
the
03:18
world,
03:19
lots
03:19
of
03:19
different
03:19
languages
03:20
that
03:20
are
03:20
podcasting
03:21
is
03:21
growing
03:22
exponentially.
03:23
There's
03:23
a
03:23
lot
03:23
of
03:23
growth
03:23
to
03:24
be
03:24
had
03:25
on
03:25
the
03:25
bad
03:25
side.
03:26
There's
03:26
a
03:26
bad
03:26
side
03:27
though
03:27
for
03:27
all
03:27
the
03:27
attention
03:29
and
03:29
some
03:29
of
03:29
this
03:30
attention.
03:30
It
03:31
almost
03:31
all
03:31
is
03:31
in
03:31
a
03:31
couple
03:32
areas.
03:32
It's
03:32
in
03:34
monetization,
03:35
especially
03:35
through
03:36
ads.
03:36
And
03:37
I
03:37
just
03:38
don't
03:38
think
03:38
that
03:38
that's
03:38
worked
03:39
anywhere
03:39
on
03:39
the
03:39
web.
03:40
And
03:40
I
03:40
think
03:40
it's
03:40
kind
03:41
of
03:41
a
03:42
driver
03:43
of
03:43
a
03:43
lot
03:43
of
03:43
the
03:43
negativity
03:44
on
03:44
the
03:44
entire
03:45
Internet.
03:45
So
03:45
I'm
03:46
a
03:46
huge,
03:47
I'm
03:47
very
03:47
much
03:48
against
03:48
ads
03:48
in
03:48
general.
03:50
And
03:50
so
03:50
I
03:50
don't
03:51
like
03:51
all
03:51
the
03:51
attention
03:52
is
03:52
around
03:52
ads.
03:53
I
03:53
don't
03:53
like
03:54
all
03:54
the
03:54
attention
03:54
that's
03:55
around
03:55
monetization.
03:56
Just
03:57
for
03:57
the
03:57
sake
03:57
of,
03:57
hey,
03:58
we're
03:58
going
03:58
to
03:58
make
03:58
$1
03:59
billion,
03:59
we're
03:59
gonna
03:59
make
03:59
$2
04:00
billion
04:01
and
04:01
not
04:01
thinking
04:02
about
04:02
what
04:02
is
04:02
that
04:03
leading
04:03
people
04:03
to
04:04
do
04:04
and
04:04
what
04:04
is
04:04
it
04:04
allowing
04:05
people
04:05
to
04:05
do
04:05
it
04:05
their
04:06
lives.
04:07  Kevin
Well,
04:08
don't
04:08
you
04:08
think
04:09
some
04:09
of
04:09
that
04:09
stuff
04:09
weeds
04:10
itself
04:10
out
04:10
though
04:10
because
04:11
like,
04:12
you
04:12
know,
04:12
anchor
04:12
comes
04:13
out
04:13
with
04:13
this
04:13
platform
04:14
and
04:14
says,
04:14
hey,
04:14
free
04:14
podcast
04:15
hosting
04:15
and
04:16
then
04:16
hey
04:16
added
04:17
bonus,
04:17
we're
04:18
going
04:18
to
04:18
let
04:18
you
04:18
make
04:18
some
04:18
money
04:19
doing
04:19
your
04:19
podcast.
04:20
And
04:20
so
04:20
there
04:20
are
04:21
100,000
04:21
people
04:21
that
04:22
signed
04:22
up
04:22
within
04:22
a
04:22
six
04:22
month
04:22
period
04:23
who
04:23
said,
04:23
I
04:23
want
04:24
to
04:24
do
04:24
that.
04:24
I
04:24
can
04:24
record
04:25
some
04:25
audio
04:25
on
04:25
my
04:25
phone
04:25
and
04:26
push
04:26
it
04:26
into
04:26
this
04:26
platform
04:26
and
04:27
I'm
04:27
going
04:27
to
04:27
see
04:27
the
04:27
dollars
04:27
roll
04:28
in.
04:28
And
04:28
then
04:29
all
04:29
those
04:29
shows
04:29
have
04:30
completely
04:30
faded
04:30
out
04:31
like
04:31
of
04:31
the
04:31
100,000
04:32
podcasts
04:32
I
04:32
think
04:33
when
04:33
they
04:33
were
04:33
acquired,
04:34
what
04:34
was
04:34
their
04:34
like
04:35
like
04:35
15
04:35
or
04:35
20,000
04:36
that
04:36
had
04:36
published
04:36
an
04:36
episode
04:37
in
04:37
the
04:37
last
04:37
90
04:37
days
04:38
or
04:38
something
04:38
like
04:38
that.
04:39
I
04:39
really,
04:39
yeah,
04:39
it's
04:40
like
04:41
that
04:41
.
04:41
I
04:41
think
04:41
that
04:41
problem
04:42
solves
04:42
itself.
04:43
I
04:43
do
04:43
think
04:43
people
04:43
are
04:43
putting
04:43
a
04:44
lot
04:44
of
04:44
money
04:44
behind
04:44
it
04:44
and
04:44
someone's
04:45
trying
04:45
to
04:45
figure
04:45
it
04:45
out,
04:46
but
04:46
I
04:46
don't
04:47
know
04:47
that
04:47
anybody
04:47
will.
04:48
I
04:48
mean
04:48
it's
04:48
really
04:49
hard
04:49
to
04:49
monetize
04:49
a
04:50
show
04:50
where
04:50
you
04:50
only
04:50
have
04:51
a
04:51
hundred
04:51
active
04:51
listeners
04:52
every
04:52
week
04:52
and
04:53
especially
04:53
if
04:54
you're
04:54
doing
04:54
a
04:54
CPM
04:54
model.
04:55
The
04:55
idea
04:56
of
04:56
having,
04:56
you
04:56
know,
04:57
getting
04:57
$20
04:58
for
04:58
a
04:58
thousand
04:58
listeners
04:58
and
04:58
I
04:59
have
04:59
100
04:59
what
04:59
is
04:59
,
04:59
I
04:59
can
04:59
be
04:59
$2
05:00
or
05:00
something
05:00
like
05:00
that.
05:01
Like
05:01
it's
05:01
not
05:01
enough
05:01
money
05:02
to
05:02
sustain
05:03
something
05:03
that
05:04
I'm
05:04
really
05:04
not
05:04
passionate
05:04
about.
05:05  Alban
I
05:05
guess
05:06
I'm,
05:06
I'm
05:06
answering
05:07
the
05:07
question.
05:07
Is
05:07
it
05:07
a
05:07
good
05:08
thing
05:08
for
05:09
podcasting
05:09
be
05:09
getting
05:09
all
05:09
this
05:10
attention?
05:11
Absolutely.
05:11
It's
05:12
good
05:12
because
05:12
listeners
05:13
are
05:13
finding
05:13
podcasting
05:14
and
05:14
I
05:14
think
05:14
it's
05:15
a
05:15
beautiful
05:15
medium.
05:16
Now
05:17
on
05:17
the
05:17
bad
05:18
side
05:18
is
05:19
all
05:19
the
05:19
attention
05:19
it's
05:20
attracting
05:20
is
05:21
VC
05:21
money
05:21
that
05:22
wants
05:22
to
05:22
get
05:23
in
05:23
an
05:23
on
05:23
ads
05:24
and
05:24
make
05:24
podcasting
05:25
just
05:25
like
05:25
the
05:25
rest
05:26
of
05:26
the
05:26
web.
05:26
That's
05:27
a
05:27
bummer.
05:28
Its
05:28
player.
05:29
People
05:29
who
05:29
basically
05:30
see
05:30
like
05:31
luminary,
05:32
I've
05:32
got
05:32
to
05:32
be
05:32
the
05:32
Netflix
05:33
of
05:33
podcasting
05:34
to
05:34
win
05:35
kind
05:35
of
05:35
killing
05:36
off
05:36
the
05:36
indie
05:36
spirit,
05:37
the
05:37
decentralized
05:38
bit
05:38
of
05:38
podcasting
05:40
or
05:40
we've
05:40
got
05:40
Spotify,
05:41
we're
05:41
going
05:41
to
05:41
spend
05:41
half
05:42
a
05:42
billion
05:42
dollars
05:42
to
05:43
become
05:43
the
05:43
Netflix
05:43
of
05:44
audio.
05:45
I'm
05:45
not
05:45
loving
05:45
that.
05:46
Google
05:47
like,
05:47
Hey,
05:47
we're
05:48
sticking
05:48
to
05:48
our
05:48
search
05:48
results.
05:50
It's
05:50
attracting
05:50
a
05:50
lot
05:51
of
05:51
attention
05:51
where
05:51
people
05:52
say,
05:52
hey,
05:53
maybe
05:53
podcasting
05:54
can
05:54
be
05:54
the
05:54
next
05:55
vehicle
05:55
of
05:55
growth
05:55
for
05:56
us.
05:56
It'll
05:56
serve
05:57
our
05:57
interests.
05:59
Those
05:59
are
05:59
all
05:59
negative
06:01
and
06:01
like
06:01
if
06:01
more
06:01
tools
06:02
were
06:02
coming
06:02
out
06:02
like
06:03
it
06:03
doubled
06:03
,
06:03
it
06:04
drove
06:04
up
06:05
$50
06:06
million
06:06
in
06:06
a
06:07
a
06:07
competitor
06:08
to
06:08
like
06:08
Hindenburg
06:09
or
06:09
something
06:09
like
06:09
a
06:09
good
06:10
another
06:10
audio
06:11
editor
06:12
like
06:12
the
06:12
interest
06:13
of
06:13
like
06:13
Alitu
06:14
jumping
06:14
in
06:14
.
06:14
I'm
06:14
like,
06:14
that's
06:15
cool
06:15
because
06:15
that's
06:16
helping
06:16
podcast
06:17
listeners
06:19
are
06:19
and
06:19
creators.
06:20
The
06:21
VC
06:22
side
06:22
of
06:22
it,
06:22
I'm
06:22
like,
06:22
I'm
06:22
not
06:23
seeing
06:23
many
06:23
things
06:23
being
06:24
offered
06:24
and
06:24
being
06:25
invested
06:25
in
06:26
the
06:26
end
06:26
up
06:26
sounding
06:26
like
06:27
that's
06:27
going
06:27
to
06:27
benefit
06:28
creators.
06:29
That's
06:29
gonna
06:29
benefit
06:30
listeners.
06:30
It's
06:30
going
06:31
to
06:31
benefit
06:32
other
06:32
groups
06:32
of
06:33
people
06:33
that
06:34
just
06:34
want
06:34
to
06:35
get
06:35
jump
06:35
in
06:36
on
06:36
this.
06:36
Something
06:37
that's
06:37
growing.
06:37  Kevin
Yeah,
06:38
it's
06:38
kind
06:38
of
06:38
,
06:38
it
06:38
reminds
06:38
me
06:39
of
06:39
when
06:39
cryptocurrencies
06:40
got
06:40
hot
06:41
and
06:41
the
06:41
term
06:41
blockchain
06:42
became
06:42
the
06:42
thing
06:43
to
06:43
do.
06:43
All
06:43
of
06:44
a
06:44
sudden
06:44
it
06:44
was
06:44
the
06:45
super
06:45
bowl
06:45
two
06:45
years
06:45
ago
06:45
or
06:45
something
06:46
like
06:46
we
06:47
see
06:47
,
06:48
um,
06:48
IBM.
06:49
Yeah
06:49
,
06:49
well
06:49
IBM
06:49
did
06:49
it,
06:50
but
06:50
somebody
06:50
else
06:50
did
06:50
it
06:50
that
06:51
was
06:51
ridiculous
06:51
I
06:51
can't
06:52
remember
06:52
it.
06:52
Was
06:52
it
06:52
Kodak
06:53
or
06:53
was
06:53
it,
06:53
I
06:53
felt
06:53
like
06:54
it
06:54
was
06:54
like
06:54
pizza
06:54
hut
06:54
or
06:54
something.
06:55
They're
06:55
like,
06:55
we're
06:55
going
06:55
to
06:55
make
06:55
your
06:55
better
06:56
pizzas
06:56
because
06:57
of
06:57
our
06:57
blockchain
06:58
technology
06:59
or
06:59
something.
06:59
It
06:59
was
06:59
like
06:59
everyone
07:00
just
07:00
has
07:00
to
07:00
say
07:01
it.
07:01
Right.
07:01
And
07:02
so
07:02
the
07:02
idea
07:02
that
07:02
like
07:02
luminary
07:03
comes
07:03
out
07:03
with
07:04
exclusive
07:04
content,
07:04
original
07:05
content,
07:05
or
07:07
who
07:07
else
07:07
is
07:07
doing
07:07
original
07:08
content
07:08
,
07:08
um,
07:08
Stitcher
07:09
premium.
07:09
Does
07:09
stitcher,
07:10
premium
07:11
I
07:11
and
07:12
theory,
07:12
that
07:12
stuff
07:12
doesn't
07:13
really
07:13
bother
07:13
me,
07:14
but
07:14
I
07:14
feel
07:14
like
07:14
they're
07:15
dropping
07:15
the
07:15
word
07:16
podcast
07:16
.
07:16
Kinda
07:16
like
07:16
these
07:16
other
07:17
companies.
07:17
We're
07:17
dropping
07:18
the
07:18
word
07:18
blockchain.
07:18
Like
07:19
you're
07:19
,
07:19
it's
07:19
not
07:20
really
07:20
a
07:20
podcast,
07:21
right?
07:21
A
07:21
podcast
07:21
is
07:21
open,
07:22
it's
07:22
accessible,
07:22
and
07:23
an
07:23
RSS
07:23
feed.
07:24
These
07:25
shows
07:25
are
07:25
not
07:25
that,
07:26
there's
07:26
nothing
07:26
wrong
07:26
with
07:27
somebody
07:27
coming
07:27
and
07:27
saying,
07:27
well,
07:27
I'm
07:28
going
07:28
to
07:28
do
07:28
what
07:28
Netflix
07:28
did,
07:28
but
07:29
I'm
07:29
going
07:29
to
07:29
do
07:29
it
07:29
in
07:29
the
07:29
audio
07:29
space
07:30
and
07:30
I'm
07:30
going
07:30
to
07:30
create
07:30
really
07:30
great
07:31
shows
07:31
for
07:31
entertainment
07:32
purposes
07:32
and
07:32
I'm
07:32
going
07:33
to
07:33
charge
07:33
you
07:33
$10
07:34
or
07:34
$15
07:34
a
07:34
month
07:34
to
07:35
have
07:35
access
07:35
to
07:35
that
07:36
content,
07:36
but
07:37
it's
07:37
not
07:37
a
07:37
podcast.
07:38
And
07:38
so
07:38
that
07:39
bothers
07:39
me
07:40
about
07:40
it.
07:41
Um,
07:42
because
07:42
it
07:42
just
07:42
doesn't
07:42
feel
07:42
sincere
07:43
or
07:43
real
07:44
and
07:44
I
07:44
feel
07:44
like
07:44
they're
07:44
trying
07:44
to
07:45
steal
07:45
something
07:45
from
07:45
this
07:45
community
07:46
that
07:46
built
07:46
something
07:46
amazing
07:47
,
07:48
uh
07:48
,
07:48
to
07:48
use
07:48
for
07:49
their
07:49
own
07:49
financial
07:49
gain.
07:50  Travis
Yeah.
07:50
They're
07:51
not,
07:51
they're
07:51
not
07:51
coming
07:51
in
07:52
for
07:52
the
07:52
betterment
07:52
of
07:53
humanity
07:53
at
07:53
large.
07:54
There
07:54
.
07:54
They're
07:54
saying,
07:54
here's
07:55
an
07:55
opportunity
07:56
for
07:56
us
07:56
to
07:56
make
07:56
some
07:57
money
07:57
on
07:57
the
07:57
backs
07:58
of
07:59
what
07:59
somebody
07:59
else's
07:59
built.
08:00
Right.
08:00
Let's
08:01
jump
08:01
in.
08:01
Let's
08:02
push
08:02
a
08:02
bunch
08:02
of
08:02
money
08:02
into
08:03
it,
08:03
change
08:03
the
08:03
game,
08:04
changed
08:04
the
08:04
rules
08:04
of
08:04
the
08:04
game
08:05
to
08:05
fit
08:05
our
08:05
interest.
08:06
And
08:06
then
08:06
we've,
08:07
when
08:07
we
08:07
milked
08:07
it
08:07
dry,
08:07
we
08:07
can
08:08
move
08:08
on
08:08
to
08:08
the
08:08
next
08:08
opportunity.
08:09
And
08:09
there
08:09
is
08:09
no
08:09
thought
08:10
about
08:10
creating
08:11
something
08:11
meaningful
08:12
and
08:12
positive.
08:13
It's
08:14
how
08:14
can
08:14
we
08:15
squeeze
08:15
this
08:16
sucker
08:16
dry
08:17
so
08:17
we
08:17
can
08:17
get
08:17
some
08:17
more
08:18
return
08:18
on
08:18
our
08:18
ad
08:18
spend.
08:19  Alban
Yeah.
08:19
And
08:19
if
08:20
you,
08:20
if
08:20
you
08:20
kind
08:21
of
08:21
continue
08:21
with
08:21
Kevin
08:22
spotting
08:22
that
08:23
this
08:23
has
08:23
already
08:23
happened
08:24
in
08:24
the
08:25
like
08:25
fake
08:26
blockchain
08:26
space.
08:27
IBM
08:28
just
08:28
fired
08:29
everyone
08:29
who
08:29
is
08:29
doing
08:29
blockchain
08:30
less
08:31
than
08:31
two
08:31
years
08:31
later.
08:32
And
08:33
we
08:33
had
08:33
a
08:33
huge
08:34
like
08:34
hype
08:35
cycle
08:35
and
08:35
huge
08:35
crash
08:36
at
08:36
crypto
08:37
cause
08:37
everyone
08:37
was
08:37
like,
08:37
oh
08:37
I'm
08:38
hearing
08:38
IBM's
08:38
and
08:39
all
08:39
this
08:39
stuff
08:39
and
08:39
Kodak
08:40
films
08:40
and
08:41
you've
08:41
got
08:41
everyone
08:41
pumped
08:41
up
08:42
and
08:43
instantly
08:43
it's
08:43
all
08:44
gone
08:44
and
08:44
it
08:45
was
08:45
all
08:45
fake.
08:46
I
08:46
really
08:47
hope
08:47
that
08:47
doesn't
08:47
happen
08:47
to
08:47
podcasting
08:48
where
08:48
we
08:48
start
08:48
having
08:48
some
08:49
massive,
08:49
like
08:49
everyone's
08:50
like,
08:50
oh
08:50
my
08:50
gosh,
08:50
podcasting
08:51
and
08:51
shoveling
08:52
it,
08:52
jumping
08:52
into
08:53
it
08:53
just
08:54
to,
08:55
you
08:55
know,
08:55
flip
08:55
the
08:55
boat
08:56
or
08:56
something.
08:56
I
08:56
don't
08:57
know.
08:57
Like
08:58
this
08:58
is
08:58
a
08:59
route
08:59
we
08:59
got
08:59
a
08:59
really
08:59
good
08:59
thing
09:00
going
09:00
here.
09:00  Kevin
Right.
09:01
I
09:01
hear
09:01
what
09:01
you're
09:01
saying.
09:01
I
09:01
think
09:01
the
09:02
idea
09:02
that
09:02
luminary
09:03
spends
09:03
$100
09:04
million
09:04
to
09:04
create
09:05
all
09:05
these
09:06
original
09:06
content
09:06
shows
09:07
and
09:07
they
09:07
sign
09:07
up
09:07
all
09:07
these
09:07
people
09:08
and
09:08
they
09:08
do
09:08
this
09:08
thing.
09:08
They
09:08
do
09:09
it
09:09
for
09:09
six
09:09
months
09:09
or
09:09
a
09:09
year.
09:10
They
09:10
don't
09:10
sign
09:10
up
09:11
enough
09:11
people
09:11
to
09:11
pay
09:11
that
09:11
back.
09:12
VC
09:12
money
09:12
dries
09:13
up
09:13
and
09:13
they're
09:13
out
09:13
of
09:13
business.
09:14
Is
09:14
that
09:14
going
09:15
to
09:15
have
09:15
a
09:15
negative
09:15
impact
09:16
on
09:16
the
09:16
podcast
09:16
and
09:16
community?
09:17  Alban
Yeah.
09:17
Could
09:18
Sour
09:18
people
09:18
who
09:19
they
09:20
hear
09:20
podcasting
09:20
is
09:20
so
09:20
great.
09:21
They
09:21
jump
09:21
in
09:21
to
09:22
say
09:22
luminary
09:23
and
09:23
they
09:23
experienced
09:23
two
09:23
shows.
09:24
They
09:24
like,
09:25
they
09:25
never
09:25
branch
09:25
out
09:26
beyond
09:26
them
09:26
because
09:27
some
09:27
of
09:27
the
09:27
shows
09:27
aren't
09:27
even
09:28
available
09:28
in
09:28
luminary
09:29
and
09:29
all
09:29
of
09:29
a
09:29
sudden
09:30
they're
09:30
going,
09:30
yeah,
09:31
this
09:31
podcasting
09:31
thing
09:31
is
09:31
not
09:31
For
09:31
me.
09:32
I'm
09:32
going
09:33
back
09:33
to
09:33
my,
09:34
you
09:34
know,
09:34
Sirius
09:35
XM
09:35
radio
09:35
or
09:36
something,
09:36  Travis
and
09:37
even
09:37
coming
09:37
back
09:37
to,
09:38
I
09:38
guess
09:38
the
09:38
original
09:39
original
09:40
question
09:40
,
09:40
zero
09:40
sum
09:40
game
09:41
versus
09:41
the
09:41
abundance
09:42
mindset.
09:42
I
09:43
do
09:43
think
09:43
it's
09:43
positive.
09:44
I
09:44
think
09:44
what
09:45
will
09:45
end
09:45
up
09:45
happening
09:46
is
09:46
that
09:47
a
09:49
high
09:49
quality
09:50
content
09:51
that
09:51
connects
09:52
deeply
09:52
with
09:53
the
09:53
audience
09:53
you're
09:53
trying
09:54
to
09:54
reach
09:55
will
09:55
rise
09:55
to
09:56
the
09:56
top.
09:56
But
09:57
where
09:58
it
09:58
used
09:58
to
09:58
be
09:58
easy
09:59
to
09:59
kind
09:59
of
09:59
be
09:59
successful
10:00
by
10:00
accident,
10:01
that
10:01
if
10:02
you
10:02
just
10:02
had
10:02
three
10:03
people
10:03
sitting
10:03
around
10:04
talking
10:04
about
10:04
the
10:04
beer
10:05
that
10:05
you
10:05
like
10:05
and
10:05
what
10:05
you're
10:06
watching
10:06
on
10:06
TV,
10:07
you
10:07
used
10:08
to
10:08
be
10:08
able
10:08
to
10:08
get
10:08
several
10:09
thousand
10:09
people
10:09
to
10:09
listen
10:09
to
10:09
that,
10:10
but
10:10
not
10:11
anymore
10:11
because
10:12
now
10:12
there's
10:12
so
10:12
many
10:13
options
10:13
that
10:13
are
10:13
widely
10:14
available
10:15
that
10:15
you
10:15
actually
10:15
have
10:16
to
10:16
be
10:17
good
10:18
to
10:18
be
10:18
successful.
10:18  Kevin
And
10:19
if
10:19
I
10:19
can
10:19
push
10:19
back
10:19
on
10:19
that
10:20
just
10:20
a
10:20
little
10:20
bit,
10:20
because
10:20
I
10:20
do
10:21
think
10:21
that
10:22
it
10:22
feels
10:22
like
10:22
that
10:23
to
10:23
us
10:23
because
10:23
we've
10:23
been
10:23
in
10:24
the
10:24
game
10:24
for
10:24
a
10:24
little
10:24
while.
10:25
But
10:26
if
10:26
you
10:26
compare
10:26
it
10:26
to
10:27
other
10:27
things
10:28
like
10:29
youtube,
10:29
there's
10:30
how
10:30
many
10:30
50
10:30
500
10:31
million
10:31
channels
10:32
or
10:32
something
10:32
on
10:32
youtube,
10:33
and
10:33
that
10:33
would
10:33
include
10:34
people
10:34
that
10:34
just
10:34
created
10:34
a
10:34
youtube
10:35
account
10:36
or
10:36
had
10:36
a
10:36
Gmail,
10:37
the
10:37
g
10:37
suite
10:37
account
10:38
that
10:38
logged
10:38
into
10:38
youtube
10:38
that
10:39
would
10:39
be
10:39
included
10:39
in
10:39
that.
10:39
But
10:39
yeah,
10:40
exactly.
10:40
And
10:40
so,
10:41
and
10:41
that's
10:41
what
10:41
I
10:41
think
10:41
we're
10:41
seeing
10:42
in
10:42
the
10:42
podcasting
10:42
space.
10:43
All
10:43
the
10:43
numbers
10:44
that
10:44
we
10:44
see
10:44
about
10:45
the
10:45
de
10:45
facto
10:46
podcast
10:46
directory
10:47
is
10:47
apple
10:47
podcasts.
10:48
And
10:48
so
10:48
that
10:48
has
10:48
grown
10:49
from
10:49
500,000
10:50
podcasts
10:50
to
10:50
700,000
10:51
podcasts
10:52
in
10:52
a
10:52
relatively
10:52
short
10:53
amount
10:53
of
10:53
time,
10:53
the
10:54
last
10:54
six
10:54
months
10:54
or
10:54
so.
10:55
It's
10:56
increased
10:57
by
10:57
200,000
10:58
shows.
10:58
But
10:59
if
10:59
we,
10:59
and
10:59
I
10:59
don't,
11:00
I
11:00
don't
11:00
know
11:00
the
11:00
numbers
11:00
on
11:00
this,
11:00
but
11:01
I
11:01
did
11:01
see
11:01
somebody
11:01
put
11:01
them
11:02
online
11:02
and
11:02
let's
11:03
just
11:03
say
11:03
they're
11:03
accurate.
11:04
They
11:04
said
11:05
that
11:05
only
11:05
,
11:06
um,
11:06
90,000
11:07
of
11:08
those
11:08
shows
11:08
had
11:08
actually
11:08
published
11:09
an
11:09
episode
11:09
in
11:09
the
11:09
last
11:09
six
11:09
months.
11:10
And
11:11
so
11:11
I
11:11
don't
11:11
know
11:11
that
11:11
the
11:12
space
11:12
is
11:12
really
11:12
as
11:12
crowded
11:13
as
11:13
it
11:13
feels
11:13
to
11:13
us
11:14
because
11:14
what
11:14
we
11:15
used
11:15
to
11:15
podcasts
11:15
or
11:16
when
11:16
we
11:16
first
11:16
got
11:16
interested
11:17
in
11:17
podcasting,
11:17
there
11:18
was
11:18
maybe,
11:19
you
11:19
know,
11:19
100,000
11:20
shows
11:20
listed
11:20
in
11:20
the
11:20
directory
11:21
and
11:21
there
11:21
was
11:21
maybe
11:21
only
11:22
10,000
11:22
that
11:22
were
11:22
active.
11:23
And
11:23
so
11:23
you
11:24
didn't
11:24
have,
11:24
you
11:24
didn't
11:24
go
11:25
browsing
11:26
through
11:26
the
11:26
apple
11:26
podcast
11:27
genres
11:28
and
11:28
categories
11:28
and
11:29
seeing
11:29
hundreds
11:30
and
11:30
hundreds
11:30
and
11:30
hundreds
11:30
of
11:30
shows.
11:30
And
11:31
let's
11:31
just
11:31
go
11:31
on
11:31
forever.
11:32
Um
11:32
,
11:33
now
11:33
it
11:33
feels
11:34
like,
11:34
oh
11:34
my
11:34
gosh,
11:34
there's
11:35
so
11:35
much
11:35
competition.
11:36
But
11:36
in
11:36
the
11:36
reality
11:37
of
11:37
if
11:37
you
11:37
think
11:38
about
11:38
the
11:38
potential
11:38
listeners
11:39
there
11:39
are
11:39
in
11:39
the
11:39
world
11:40
for
11:40
your
11:40
content,
11:41
I
11:41
think
11:41
it's
11:41
still
11:41
a
11:41
very,
11:42
very
11:42
open
11:43
space.
11:43
There's
11:43
still
11:43
plenty
11:44
of
11:45
listeners
11:45
for
11:45
all
11:45
of
11:45
us.
11:46
I
11:46
don't
11:46
think
11:46
it's
11:46
really
11:47
that
11:47
crowded
11:47
at
11:47
all.
11:48  Travis
And
11:48
I
11:48
think
11:49
that
11:49
brings