Buzzcast

Buzzcast is a roundtable discussion about podcasting from the people at Buzzsprout. We'll cover current events and news, podcast strategy, tools we are using, and dip into the Customer Support mailbag to test our podcasting knowledge. If you want to stay up-to-date on what's working in podcasting, Buzzcast is the show for you.

https://buzzcast.buzzsprout.com/

subscribe
share





episode 1: Apple Podcasts News from WWDC [transcript]


Apple makes some potentially huge announcements about the future of podcasting, better search is coming to Apple Podcasts, new podcast categories, and a discussion about Spotify's ulterior motives.

Have an idea for something we should talk about? Post it in the Buzzsprout Podcast Community on Facebook and tag one of us to let us know!

Buzzsprout's Dynamic Content tool now allows you to save multiple clips in your Dynamic Content Library and track how many downloads each clip receives. Learn more on our New Features page.


share







 2019-07-02  38m
 
 
00:00  Travis
Well
00:00
we
00:00
can,
00:01
we
00:01
can
00:01
work
00:01
out
00:01
our
00:01
,
00:02
uh,
00:02
our
00:02
therapy
00:03
session
00:03  Alban
way
00:03
higher,
00:04
like
00:04
way
00:04
louder
00:05
and
00:05
fuller.
00:05
He
00:05
turned
00:06
our
00:06
big
00:07
bottom
00:07
off
00:07  Kevin
special
00:08
mic
00:08
he
00:08
got
00:09
that
00:09
from
00:09
like
00:09
Howard
00:09
Stern,
00:11  Travis
it's
00:11
called
00:11
Mike
00:12
technique.
00:14
Yes...
00:14
Yes.
00:14
Yes
00:15
it
00:15
is.
00:15
Oh
00:16
yeah
00:16
.
00:17
yes,
00:18
I'm
00:18
totally
00:18
recording.
00:19
There's
00:19
out
00:19
there.
00:20
Travis
00:20
sounds
00:20
nothing
00:21
like
00:21
this
00:21
when
00:21
you
00:21
talk
00:21
to
00:21
them
00:21
in
00:21
person.
00:27
So
00:27
this
00:27
is
00:28
episode
00:28
one
00:29
of
00:29
Buzzcast.
00:31
We
00:31
should
00:31
probably
00:31
talk
00:31
about
00:32
why
00:32
what
00:32
we're
00:32
doing
00:33
here.
00:33
So
00:33
we're
00:33
gonna
00:34
talk
00:34
about
00:34
a
00:34
couple
00:34
of
00:34
things.
00:34
First,
00:35
we're
00:35
gonna
00:35
talk
00:35
about
00:35
the
00:35
apple
00:36
developer
00:36
conference
00:37
that
00:37
happened
00:38
a
00:39
couple
00:39
days
00:39
ago
00:39
where
00:39
they
00:40
were
00:40
releasing
00:41
updates
00:42
on
00:42
apple
00:43
podcasts,
00:44
which
00:44
is
00:44
nice.
00:45
It's
00:45
nice
00:45
every
00:45
once
00:45
in
00:45
a
00:45
while
00:46
to
00:46
hear
00:46
from
00:47
the,
00:47
the
00:48
giants
00:48
in
00:48
the
00:49
podcast
00:49
player
00:49
industry
00:50
to
00:50
say
00:50
we're
00:50
going
00:50
to
00:50
do
00:50
things
00:51
to
00:51
make
00:52
this
00:52
podcast
00:53
app
00:53
a
00:53
little
00:53
bit
00:53
better.
00:54
So,
00:55
so
00:55
I'm
00:55
curious
00:55
what
00:56
your
00:56
initial
00:56
takeaways
00:56
were
00:57
hearing
00:58
about
00:58
the
00:58
death
00:58
of
00:59
iTunes
01:00
and
01:00
the
01:00
creation
01:00
of
01:01
a
01:01
standalone
01:01
apple
01:02
podcast
01:02
desktop
01:03
app.
01:04  Kevin
I'm
01:04
really
01:04
interested,
01:05
anytime
01:05
Apple
01:05
does
01:06
something
01:06
in
01:06
the
01:06
podcasting
01:07
space,
01:08
I
01:08
get
01:08
excited
01:08
because
01:10
Apple
01:10
has
01:10
been,
01:11
has
01:11
had
01:11
a
01:11
lot
01:12
of
01:12
power
01:12
in
01:12
the
01:13
podcasting
01:13
world
01:13
for
01:13
a
01:13
long
01:14
time
01:14
and
01:14
they've
01:14
never
01:15
done
01:15
anything
01:16
negative
01:16
with
01:16
that,
01:17
which
01:17
is,
01:18
I
01:18
mean,
01:18
I
01:18
don't
01:18
know
01:19
how
01:19
evil
01:19
or
01:20
not
01:20
evil
01:20
any
01:21
of
01:21
these
01:21
companies
01:21
really
01:21
are.
01:22
Uh
01:22
,
01:22
I've
01:22
never
01:23
worked
01:23
at
01:23
Apple.
01:24
I
01:24
don't
01:24
know
01:24
anybody,
01:25
you
01:25
know,
01:25
like
01:25
on
01:25
a
01:25
friend
01:26
personal
01:26
level
01:26
that
01:27
works
01:27
inside
01:27
of
01:27
Apple.
01:27
So
01:27
I
01:28
,
01:28
I
01:28
really
01:28
don't
01:28
know
01:29
if
01:29
it's
01:29
just
01:29
that
01:29
they
01:29
haven't
01:30
had
01:30
the
01:30
opportunity
01:30
yet
01:31
or
01:31
they
01:31
really
01:31
are
01:31
good
01:32
people
01:32
trying
01:32
to
01:32
do
01:32
good
01:32
things.
01:33
What
01:33
matters
01:34
is
01:34
that
01:34
they
01:34
haven't
01:35
done
01:35
anything
01:36
really
01:36
harmful
01:37
to
01:37
the
01:37
podcast
01:37
community.
01:38
They
01:38
haven't
01:39
tried
01:39
to
01:40
figure
01:40
out
01:40
how
01:40
they
01:40
could
01:41
take
01:41
the
01:41
work
01:42
of
01:42
independent
01:42
creators
01:43
and
01:43
use
01:44
that
01:44
to
01:45
,
01:45
um
01:45
,
01:45
sell
01:46
more
01:46
products
01:46
or
01:47
push
01:47
more
01:47
online
01:48
subscription
01:48
services
01:49
or
01:49
sell
01:49
more
01:49
iPhones
01:50
or
01:50
whatever.
01:51
Not
01:51
that
01:51
there's
01:52
not
01:52
some
01:52
inherent
01:52
advantage
01:53
of
01:53
doing
01:53
that,
01:54
of
01:54
having
01:54
like
01:54
a
01:54
podcast
01:55
player
01:55
app
01:55
built
01:55
into
01:55
their
01:56
phones
01:56
and
01:56
stuff
01:56
like
01:57
this
01:57
.
01:57
There's
01:57
definitely
01:57
that
01:57
makes
01:58
their
01:58
phone
01:58
better,
01:59
but
01:59
they're
01:59
not
01:59
doing
02:00
it
02:00
at
02:00
the
02:00
expense
02:00
or
02:00
at
02:00
the
02:01
cost
02:01
of
02:01
these
02:02
independent
02:02
creators
02:03
who
02:03
are
02:03
creating
02:03
this
02:03
content.
02:04
There's
02:04
the
02:04
flip
02:05
side
02:05
of
02:05
that.
02:05
There
02:05
are
02:05
some
02:05
companies
02:06
that
02:06
I'm
02:06
more
02:07
concerned
02:07
are
02:07
trying
02:08
to
02:08
do
02:08
that.
02:08
We
02:08
don't
02:08
need
02:08
to
02:08
talk
02:09
about
02:09
them
02:09
right
02:09
now.
02:09
So
02:10
that
02:10
said,
02:10
that's
02:10
why
02:10
I
02:10
get
02:11
excited
02:11
about
02:11
when
02:11
I
02:11
see
02:12
apple
02:12
making
02:12
some
02:12
moves
02:13
in
02:13
the
02:13
space
02:13
because
02:13
all
02:13
of
02:14
their
02:14
motives
02:14
so
02:14
far
02:15
seem
02:15
to
02:15
be
02:16
positive
02:16
and
02:17
seem
02:17
to
02:17
be
02:18
in
02:18
the
02:18
best
02:18
interest
02:19
of
02:19
people
02:20
who
02:20
are
02:20
creating
02:20
content
02:21
and
02:21
they
02:21
just
02:21
want
02:21
to
02:21
help
02:22
get
02:22
it
02:22
out
02:22
to
02:22
as
02:23
many
02:23
people
02:23
as
02:23
possible.
02:23
And
02:24
that
02:24
aligns
02:24
with
02:25
what
02:25
independent
02:25
podcasters
02:26
are
02:26
trying
02:26
to
02:26
do.
02:26
They're
02:27
trying
02:27
to
02:27
create
02:27
good
02:27
content
02:28
and
02:28
get
02:28
it
02:28
out
02:28
to
02:28
as
02:28
many
02:28
people
02:29
as
02:29
possible.
02:30
So
02:30
that's
02:30
exciting.
02:30
Yesterday
02:32
the
02:32
news
02:33
that
02:33
came
02:33
out
02:33
of
02:34
WWDC
02:35
was
02:35
specifically
02:36
about
02:37
a
02:37
new
02:37
podcast
02:38
categories
02:38
and
02:39
they
02:39
also
02:39
announced
02:40
some
02:40
things
02:41
about
02:42
searchability,
02:42
findability
02:43
and
02:43
podcasts
02:44
and
02:44
episodes.
02:45
They
02:45
had
02:45
mentioned
02:46
something
02:46
about
02:47
being
02:47
able
02:47
to
02:47
have
02:47
like
02:47
images
02:48
of
02:48
hosts.
02:49
I
02:49
don't
02:50
know
02:50
exactly
02:50
how
02:50
they're
02:50
going
02:50
to
02:50
pull
02:50
that
02:51
off
02:51
and
02:51
images
02:51
of
02:51
guests.
02:52
So
02:52
presumably
02:53
all
02:53
of
02:53
this
02:53
stuff
02:54
would
02:54
possibly
02:55
be
02:55
like
02:55
new
02:55
RSS
02:56
tags
02:56
that
02:56
live
02:56
in
02:56
your
02:57
feed
02:57
and
02:57
reference
02:57
images
02:57
or
02:57
something
02:58
like
02:58
that.
02:58
They
02:58
probably
02:59
are
02:59
going
02:59
to
02:59
be
02:59
doing
02:59
transcription
03:00
on
03:00
their
03:00
side.
03:00
They
03:00
might
03:01
ingest
03:01
transcriptions
03:02
to
03:02
the
03:02
RSS
03:02
feed.
03:02
We
03:03
don't
03:03
know
03:03
that
03:03
for
03:04
sure.
03:04
Uh
03:04
,
03:05
but
03:05
it
03:05
all
03:05
sounds
03:05
like
03:05
helpful
03:06
stuff.
03:06
It
03:06
doesn't,
03:07
you
03:07
know,
03:07
the,
03:08
the
03:08
worry
03:08
is
03:08
always
03:08
like,
03:09
oh,
03:09
there's
03:09
going
03:09
to
03:09
be
03:10
a
03:10
paid
03:11
podcast
03:11
or
03:12
you
03:12
know,
03:12
apple
03:12
is
03:12
doing
03:13
a
03:13
lot
03:13
of
03:14
apple
03:14
exclusive
03:14
content,
03:15
like
03:15
for
03:15
Apple
03:16
TV
03:16
and
03:17
they're
03:17
producing
03:17
shows
03:17
and
03:18
movies
03:18
and
03:18
all
03:18
this
03:18
kind
03:19
of
03:19
stuff.
03:19
And
03:19
so
03:19
the
03:20
concern
03:20
is,
03:20
well
03:20
,
03:20
you
03:20
can
03:20
start
03:21
doing
03:21
that
03:21
in
03:21
podcasts
03:21
.
03:21
I've
03:22
got
03:22
some
03:22
strong
03:22
feelings
03:23
about
03:23
whether
03:23
that
03:23
content
03:24
should
03:24
really
03:24
be
03:24
called
03:25
a
03:25
podcast
03:25
or
03:25
not.
03:26
Other
03:26
people
03:26
are
03:27
doing
03:27
that.
03:27
Other
03:27
companies,
03:28
apple
03:29
didn't
03:29
announce
03:29
anything
03:30
about
03:30
that,
03:30
so
03:30
I
03:30
was
03:30
excited
03:31
about
03:31
it.
03:31
I'm
03:31
happy
03:31
about
03:32
it.
03:32
I
03:32
think
03:32
they're
03:32
solving
03:33
real
03:33
problems
03:33
that
03:34
are,
03:34
that
03:34
we're
03:34
experiencing
03:35
in
03:35
the
03:35
podcast
03:36
community
03:36
right
03:36
now,
03:36
which
03:37
is
03:37
discoverability.
03:38
Uh,
03:38
if
03:39
I
03:39
want
03:39
to
03:39
find
03:39
a
03:39
podcast
03:40
talking
03:40
about
03:40
a
03:40
specific
03:40
topic
03:41
I'm
03:41
interested
03:41
in,
03:41
it's
03:41
kind
03:42
of
03:42
hard
03:42
to
03:42
do
03:42
that.
03:42
They're
03:42
trying
03:43
to
03:43
solve
03:43
that.
03:43
Uh
03:43
,
03:44
I
03:44
like
03:44
the
03:44
idea
03:45
of
03:45
giving
03:45
us
03:45
a
03:45
place
03:46
to
03:46
have
03:46
images
03:47
to
03:47
create
03:47
more
03:47
of
03:47
a
03:47
personal
03:48
connection
03:48
with
03:48
your
03:49
hosts
03:49
and
03:49
their
03:49
guests.
03:50
So
03:51
overly,
03:51
I'm
03:51
pretty
03:52
optimistic
03:52
about
03:52
everything
03:53
they
03:53
announced
03:53
yesterday.
03:53
It
03:53
sounds
03:54
like
03:55
apple
03:55
has
03:56
a
03:56
similar
03:56
vision
03:57
for
03:57
moving
03:57
the
03:57
podcasting
03:58
community
03:59
and
03:59
industry
03:59
and
03:59
space
04:00
forward.
04:01
Everything's
04:01
up
04:02
as
04:02
far
04:02
as
04:02
I'm
04:02
concerned.
04:03
What
04:03
do
04:03
you
04:04
think
04:04
Alban?
04:05  Alban
as
04:05
far
04:05
as
04:05
your
04:05
first
04:05
question?
04:06
Just
04:06
to
04:06
like
04:06
what
04:06
do
04:06
we
04:07
think
04:07
of
04:07
iTunes?
04:08
Yeah,
04:09
that's
04:09
awesome.
04:10
Like
04:10
that's,
04:10
that's
04:11
really,
04:11
really
04:11
good.
04:11
iTunes
04:12
has
04:12
been
04:12
hanging
04:12
around
04:13
for
04:13
years.
04:13
I
04:14
loved
04:14
to
04:14
like
04:14
the
04:15
Craig
04:15
Federighi,
04:15
any
04:16
or
04:16
whatever
04:16
joke
04:16
where
04:17
he's,
04:17
like
04:17
we're
04:17
adding
04:18
mail
04:18
to
04:19
iTunes.
04:19
He's
04:19
like,
04:20
read
04:20
notes
04:20
to
04:20
it.
04:21
Yeah,
04:22
exactly.
04:23
I
04:23
feel
04:23
like
04:23
this
04:23
is
04:23
the
04:23
stuff
04:24
I'd
04:24
love
04:24
to
04:24
add
04:24
to
04:24
our
04:25
podcast,
04:25
that
04:25
one
04:26
person
04:26
at
04:26
our
04:26
office
04:27
was
04:27
like,
04:27
there's
04:27
seriously
04:28
added
04:28
calendars
04:28
to
04:28
iTunes?
04:32
Yes.
04:32
I
04:32
think
04:32
splitting
04:32
the
04:33
apps
04:33
up
04:33
is
04:33
great.
04:34
I
04:34
think
04:34
as
04:35
far
04:35
as
04:35
like
04:35
saying
04:36
Apple's
04:36
not
04:36
evil,
04:37
I
04:37
think
04:37
it's
04:37
the
04:37
opposite.
04:38
Like
04:38
we're
04:38
really
04:39
lucky
04:40
there's
04:40
such
04:40
a
04:40
big
04:40
company
04:41
has
04:41
taken
04:41
such
04:41
a
04:42
strong
04:42
interest
04:43
in
04:43
podcasting
04:43
for
04:43
a
04:43
long
04:44
time
04:45
and
04:45
not
04:46
monetized
04:46
it.
04:47
Spotify
04:47
didn't
04:47
get
04:47
until
04:48
they
04:48
thought,
04:48
hey,
04:48
we
04:49
could
04:49
choose
04:49
some
04:49
numbers
04:49
here
04:50
and
04:50
we
04:50
can
04:50
,
04:50
maybe
04:50
we
04:50
could
04:50
be
04:51
the
04:51
king
04:51
of
04:52
podcasts
04:52
and
04:52
then
04:52
luminaries
04:53
like,
04:54
Ooh
04:54
,
04:54
we're
04:54
going
04:54
to
04:54
do
04:54
it,
04:54
but
04:55
it's
04:55
all
04:55
going
04:55
to
04:55
be
04:56
towards
04:56
a
04:56
Netflix,
04:57
a
04:57
podcasting
04:58
someday
04:58
and
04:59
you
04:59
get
04:59
Soundcloud.
05:00
It's
05:00
like
05:00
we're
05:00
going
05:00
to
05:00
get
05:00
in
05:01
there
05:01
and
05:01
we're
05:01
going
05:01
to
05:01
do
05:01
our
05:01
own
05:02
thing
05:02
and
05:02
like
05:02
everyone
05:03
gets
05:03
interested
05:04
when
05:04
there's
05:04
money
05:05
to
05:05
be
05:05
had
05:05
and
05:06
Google's
05:06
like,
05:06
try
05:06
not
05:07
to
05:07
search
05:08
Apple
05:08
since
05:08
like,
05:09
I
05:09
don't
05:09
know.
05:09
I
05:09
mean
05:09
I
05:10
was
05:10
,
05:10
I
05:10
feel
05:10
like
05:10
I
05:11
remember
05:11
podcasts
05:12
in
05:12
iTunes
05:12
from
05:12
like
05:13
2006
05:14
and
05:14
they've
05:14
been
05:14
in
05:14
there
05:15
forever
05:15
and
05:15
the
05:16
whole
05:16
time
05:16
they're
05:16
like,
05:17
here's
05:17
a
05:17
bunch
05:17
of
05:17
great
05:18
shows.
05:19
Hey,
05:19
we
05:19
found
05:19
some
05:19
good
05:19
shows.
05:20
Hey,
05:20
why
05:20
don't
05:20
you
05:21
use
05:21
iTunes
05:21
to
05:22
find
05:22
them
05:22
and
05:22
we'll
05:23
sync
05:23
them.
05:23
Like
05:23
never
05:24
made
05:24
any
05:24
money
05:25
and
05:26
they'd
05:26
done
05:26
it
05:26
for
05:26
years.
05:27
And
05:27
I
05:27
feel
05:27
like
05:27
they've
05:28
provided
05:28
this
05:28
huge
05:28
hedge
05:29
against,
05:30
you
05:30
know,
05:30
kind
05:30
of
05:31
bigger
05:31
companies
05:31
just
05:32
saying
05:32
like,
05:32
oh,
05:32
we're
05:32
going
05:32
to
05:32
run
05:32
rough
05:33
shot
05:33
over
05:33
all
05:33
the
05:34
creators.
05:35
Yeah.
05:36
You
05:36
know,
05:36
it's
05:36
kind
05:36
of
05:36
like
05:36
a
05:37
,
05:37
uh
05:37
,
05:37
you
05:37
know,
05:37
they're
05:37
like
05:38
the
05:38
,
05:38
uh
05:38
,
05:38
the,
05:39
what
05:39
is
05:39
it,
05:39
Singapore
05:40
of
05:40
like
05:41
podcasting.
05:42
It's
05:42
like
05:42
it's
05:42
a
05:42
dictatorship,
05:43
but
05:43
it's
05:44
like
05:44
a
05:44
really
05:44
good
05:44
dictatorship.
05:47  Travis
Well,
05:48
it's
05:48
,
05:48
it's
05:48
fascinating
05:49
to
05:49
be
05:49
podcasting
05:50
like
05:50
you
05:50
guys
05:50
have
05:50
hit
05:50
on.
05:51
It's
05:51
literally
05:51
the
05:51
only
05:51
thing
05:52
that
05:52
they
05:52
don't
05:52
try
05:52
to
05:52
make
05:52
money
05:53
on
05:53
out
05:53
of
05:53
like
05:53
their
05:53
products.
05:54
I'm
05:54
trying
05:54
to
05:54
think
05:54
of
05:55
other
05:55
things
05:56
that
05:57
aren't
05:57
trying
05:57
to
05:57
bring
05:57
you
05:58
into
05:58
either
05:58
like
05:59
an
05:59
Apple
06:00
suite
06:00
of
06:00
products,
06:00
like
06:01
calendar
06:01
and
06:02
news
06:02
and
06:02
everything
06:02
sinking
06:03
up
06:04
or
06:04
Apple
06:04
Music
06:05
getting
06:05
you
06:05
on
06:05
a
06:05
subscription.
06:06
It
06:06
is
06:06
really
06:06
fascinating.
06:07
iTunes
06:08
dying
06:08
has
06:08
been
06:08
something
06:08
we
06:09
have
06:09
known
06:09
is
06:09
coming
06:10
for
06:10
a
06:11
while
06:11
.
06:11
Like
06:11
apple
06:11
said,
06:12
please
06:12
stop
06:12
calling
06:12
it
06:12
iTunes.
06:13
Please
06:13
start
06:13
calling
06:14
an
06:14
Apple
06:14
Podcasts
06:14
like
06:15
a
06:15
while
06:16
ago.
06:16  Alban
The
06:16
did
06:17
you
06:17
get
06:17
,
06:17
see
06:17
iTunes
06:17
is
06:18
not
06:18
going
06:18
away
06:18
for
06:19
Windows,
06:19
right?
06:20
They're
06:20
like,
06:21
yeah,
06:21
we're
06:21
doing,
06:22
we're
06:22
splitting
06:22
everything
06:22
up,
06:23
it's
06:23
going
06:23
to
06:23
be
06:23
awesome.
06:23
You
06:23
guys
06:24
are
06:24
gonna
06:24
love
06:24
it.
06:25
Not
06:25
updating
06:26
the
06:26
Windows
06:26
one
06:26
yet.
06:26
That
06:27
one
06:27
is
06:27
getting
06:27
a
06:27
new
06:27
calendar.
06:28  Travis
Priorities,
06:29
you
06:29
know.
06:29
So
06:30
Kevin
06:30
you
06:31
hit
06:31
on
06:31
a
06:31
couple
06:31
things
06:32
that
06:32
I
06:32
think
06:32
are
06:33
important,
06:34
impactful
06:34
for
06:35
Indie
06:35
podcasters,
06:36
which
06:36
are
06:36
some
06:36
of
06:37
the
06:37
updates
06:37
they,
06:37
it's
06:37
coming
06:38
out
06:38
later
06:39
this
06:39
fall
06:39
and
06:39
they're
06:39
going
06:39
to
06:39
phase
06:40
them
06:40
in
06:40
starting
06:41
out
06:41
with
06:41
the
06:41
larger
06:41
podcasts
06:42
and
06:42
that
06:42
eventually
06:43
rolling
06:43
them
06:43
out
06:43
to
06:43
everybody
06:44
and
06:44
they
06:44
sent
06:45
out
06:45
an
06:45
email
06:45
to
06:46
everyone
06:46
that
06:46
has
06:47
an
06:47
iTunes
06:47
connect
06:48
accounts.
06:49
That's
06:49
what
06:49
it's
06:49
called.
06:50
Yeah.
06:51
Um,
06:51
so
06:51
the
06:51
first
06:51
one
06:52
is
06:52
a
06:52
desk
06:52
.
06:52
I
06:52
mean
06:52
,
06:52
so
06:53
I
06:53
think
06:53
the
06:53
desktop
06:53
app
06:54
is
06:54
significant
06:55
in
06:55
that
06:56
it
06:56
shows
06:56
that
06:56
apple
06:56
recognizes
06:57
that
06:58
podcasting
06:58
is
06:58
going
06:58
to
06:59
be
06:59
a
06:59
part
06:59
of
06:59
its
06:59
future,
06:59
whatever
07:00
that
07:00
is,
07:01
that
07:01
they
07:01
see
07:01
music,
07:02
they
07:02
see
07:03
TV
07:03
and
07:03
they
07:03
see
07:03
podcasts
07:04
as
07:04
the
07:04
three
07:05
main
07:05
content
07:06
arms
07:06
that
07:06
they
07:06
are
07:06
going
07:07
to
07:07
be
07:07
serving
07:07
people
07:07
with.
07:08
But
07:08
as
07:08
far
07:08
as
07:09
like
07:09
a
07:09
desktop
07:09
app,
07:09
most
07:10
people
07:10
don't
07:10
listen
07:10
to
07:10
podcasts
07:11
on
07:11
their
07:11
desktop.
07:13
And
07:13
so,
07:14
so
07:14
I
07:14
don't
07:14
see
07:14
it
07:14
like
07:15
really
07:15
changing
07:16
listenership
07:17
just
07:17
because
07:18
there's
07:18
a
07:18
standalone
07:18
desktop
07:19
app.
07:20
Um
07:20
,
07:20
but
07:21
I
07:21
think
07:21
it's
07:21
good.
07:22
Definitely
07:22
good
07:22
news.
07:22
As
07:22
far
07:22
as
07:23
their
07:23
stance
07:23
towards
07:24
podcasts
07:25
in
07:25
general,
07:25
I
07:25
was
07:26
much
07:26
more
07:26
excited
07:26
about
07:26
the
07:27
search
07:27
enhancements
07:28
that
07:28
they
07:28
mentioned.
07:29
And
07:30
it's
07:30
one
07:30
thing
07:30
when
07:31
they
07:31
announced
07:31
something
07:31
and
07:31
they
07:31
were
07:31
like,
07:31
we're
07:32
gonna
07:32
make
07:32
this
07:32
and
07:33
you
07:33
think
07:33
it's
07:33
going
07:33
to
07:33
be
07:33
awesome.
07:34
And
07:34
then
07:34
you
07:35
just
07:35
kind
07:35
of
07:35
hope
07:35
that
07:35
it
07:35
actually
07:35
lives
07:36
up
07:36
to
07:36
the
07:36
expectation
07:37
that
07:37
we
07:37
build
07:37
for
07:37
it.
07:38
You
07:38
know,
07:38
they,
07:38
they
07:38
talk
07:39
about
07:39
how
07:39
listeners
07:40
are
07:40
gonna
07:40
be
07:40
able
07:40
to
07:40
discover
07:40
shows
07:41
based
07:41
on
07:41
audio
07:41
transcripts,
07:42
topics
07:43
and
07:43
people.
07:45
And
07:45
so
07:46
in
07:46
my
07:46
mind,
07:46
essentially
07:47
what
07:47
they're
07:47
doing
07:47
is
07:47
they're
07:48
saying
07:48
we're
07:49
gonna
07:49
expand
07:50
the
07:50
metadata
07:50
that
07:51
is
07:51
searchable
07:52
within
07:52
the
07:52
app.
07:53
Right
07:53
.
07:54
Um,
07:54
which
07:54
that's
07:55
something
07:55
that
07:55
other
07:55
podcast
07:56
players
07:56
are
07:57
doing.
07:57
Google
07:57
podcasts
07:59
has
07:59
started
07:59
transcribing
08:00
audio
08:01
to
08:01
make
08:01
it
08:01
searchable,
08:02
looking
08:02
for
08:03
things
08:03
via
08:03
tags
08:04
and
08:04
hashtags
08:04
and
08:04
things
08:04
like
08:05
that.
08:05
It's
08:05
kind
08:05
of
08:05
been
08:05
standard
08:06
practice
08:07
for
08:07
a
08:07
long
08:07
time.
08:08
So
08:08
I
08:08
think
08:08
that's
08:08
going
08:08
to
08:08
be
08:09
really
08:09
great
08:09
as
08:09
far
08:09
as
08:11
lessening
08:12
the
08:12
importance
08:12
of
08:13
making
08:13
sure
08:13
your
08:13
title
08:14
is
08:14
exactly
08:15
correct
08:16
and
08:16
then
08:16
hoping
08:16
someone
08:17
stumbles
08:17
onto
08:17
it
08:17
versus
08:18
the
08:18
totality
08:19
of
08:19
your
08:19
episode
08:19
is
08:20
about
08:20
this
08:20
subject
08:21
and
08:21
apple
08:21
can
08:21
recognize
08:22
this
08:22
is
08:22
the
08:23
best
08:23
fit
08:23
for
08:23
what
08:23
this
08:23
person
08:24
is
08:24
looking
08:24
for.
08:24  Kevin
Right.
08:25
Well
08:26
title
08:26
tags
08:27
in
08:27
podcasts
08:28
are
08:28
kind
08:28
of
08:28
a
08:28
joke
08:29
anyway,
08:29
right?
08:30
Like
08:31
you
08:31
record
08:31
this
08:31
whole
08:31
episode
08:32
and
08:32
then
08:33
afterwards
08:33
it's
08:33
kind
08:33
of
08:33
a
08:34
thing
08:34
in
08:34
the
08:34
podcasting
08:35
space
08:35
is
08:35
that,
08:35
oh,
08:35
we'll
08:35
find
08:35
a
08:35
funny
08:36
little
08:36
segment
08:36
and
08:37
we'll
08:37
name
08:37
the
08:37
episode
08:37
that
08:37
or
08:38
whatever,
08:38
whatever.
08:38
Like
08:38
most
08:39
of
08:39
the
08:39
time
08:40
episode
08:40
titles
08:40
are
08:41
not
08:41
necessarily
08:41
reflective
08:42
of
08:42
the
08:42
content
08:42
in
08:42
that
08:42
episode.
08:43
So
08:43
it
08:43
has
08:43
been
08:44
important
08:44
for
08:44
a
08:44
long
08:45
time
08:45
to
08:46
transcribe
08:46
your
08:47
podcast
08:47
.
08:47
We
08:47
built
08:47
transcriptions
08:48
into
08:48
Buzzsprout
08:49
a
08:49
year,
08:49
year
08:50
and
08:50
a
08:50
half
08:50
ago.
08:50
We've
08:50
been
08:50
encouraging
08:51
our
08:51
podcasters
08:51
to
08:52
transcribe.
08:52
It's
08:53
super
08:53
important
08:54
in
08:54
terms
08:54
of
08:55
people
08:55
being
08:55
able
08:55
to
08:55
discover
08:56
the
08:56
content
08:57
of
08:57
your
08:57
episodes,
08:58
but
08:59
I
08:59
think
08:59
what
08:59
we're
08:59
seeing
09:00
now
09:00
is
09:00
some
09:01
bigger
09:01
companies
09:01
like
09:01
Google
09:02
and
09:03
Apple,
09:04
probably
09:04
others.
09:05
Spotify
09:05
with
09:06
Spotify
09:06
hasn't
09:06
said
09:06
anything
09:06
about
09:07
transcriptions
09:07
yet.
09:07
Have
09:08
they
09:08
?
09:09  Alban
I
09:09
don't
09:09
know,
09:09
but
09:09
they're
09:09
definitely
09:10
trying
09:10
to
09:10
do
09:10
more
09:10
stuff
09:11
around
09:11
search.
09:12  Travis
Right
09:12
.
09:13
I've
09:14
got
09:14
Spotify
09:15
cued
09:15
up
09:15
for
09:15
a
09:15
little
09:15
bit
09:15
so
09:15
we
09:15
can
09:16
jump
09:16
into,
09:16
I
09:16
want
09:16
to
09:16
stick
09:17
to
09:17
apple
09:17
right
09:17
now
09:17
though.
09:17  Kevin
Okay.
09:18
So
09:18
let
09:18
me
09:18
finish
09:18
that
09:18
thought.
09:19
The
09:19
,
09:19
I
09:19
mean
09:19
the
09:19
idea
09:20
here
09:20
is
09:20
that
09:20
I
09:20
think
09:20
they're
09:20
recognizing
09:21
that
09:22
we
09:22
can't
09:23
wait
09:23
around
09:23
for
09:23
podcasters
09:24
to
09:24
initiate
09:25
transcriptions
09:26
anymore.
09:26
We
09:27
need
09:27
to
09:27
solve
09:28
this
09:28
discoverability
09:29
problem.
09:30
And
09:30
that
09:31
word
09:31
discoverability
09:32
problem
09:32
is
09:32
kind
09:32
of
09:32
loaded,
09:33
right?
09:34
There's
09:34
lots
09:34
of
09:34
different
09:34
sides.
09:35
Like
09:35
podcasts
09:36
will
09:36
say
09:36
there's
09:36
this
09:36
discoverability
09:37
problem
09:37
cause
09:37
no
09:37
one's
09:38
finding
09:38
my
09:38
show.
09:39
And
09:39
that's
09:39
really
09:40
different,
09:41
you
09:41
know,
09:41
cause
09:41
like
09:42
the
09:42
solution
09:42
to
09:42
that
09:42
is,
09:43
well
09:43
how
09:43
are
09:43
you
09:43
promoting
09:44
your
09:44
show
09:44
and
09:44
where
09:44
do
09:44
you
09:44
doing
09:45
to
09:45
get
09:45
the
09:45
word
09:45
out?
09:45
Like
09:46
nobody
09:46
writes
09:46
a
09:46
bestselling
09:47
book
09:47
and
09:47
then
09:47
just,
09:47
you
09:48
know,
09:48
goes
09:48
and
09:48
puts
09:48
it
09:48
on
09:49
the
09:49
shelf.
09:49
Like
09:50
there's
09:50
a
09:50
lot
09:50
of
09:50
promotion
09:51
that
09:51
goes
09:51
around
09:51
that.
09:51
And
09:52
then
09:52
there's
09:52
a
09:52
discoverability
09:53
problem
09:53
of
09:53
no
09:53
there
09:53
are
09:54
people
09:54
who
09:54
are
09:54
out
09:54
there
09:54
searching
09:54
for
09:55
topics
09:55
that
09:55
you
09:55
covered
09:55
in
09:55
your
09:56
podcast
09:56
,
09:56
but
09:57
they're
09:57
not
09:57
coming
09:57
up
09:57
in
09:57
search
09:58
engine
09:58
results
09:58
or
09:58
they're
09:58
not
09:58
coming
09:59
up
09:59
in
09:59
their
09:59
podcatcher,
10:00
or
10:00
that's
10:00
a
10:00
real
10:00
problem,
10:01
and
10:01
that's
10:01
what
10:02
these
10:02
companies
10:02
are
10:02
trying
10:02
to
10:02
solve.
10:03
They're
10:03
saying,
10:03
hey,
10:03
we
10:03
can't
10:04
sit
10:04
around
10:04
and
10:04
wait
10:04
for
10:04
all
10:05
independent
10:05
podcasters
10:06
or
10:06
everyone
10:06
who's
10:06
creating
10:06
a
10:06
podcast
10:07
to
10:07
go
10:07
and
10:07
transcribe
10:08
it
10:08
because
10:08
it's
10:08
not
10:08
happening
10:09
fast
10:09
enough
10:09
and
10:10
there
10:10
are
10:10
enough
10:10
listeners
10:11
now,
10:11
there's
10:11
enough
10:11
demand.
10:12
This
10:12
industry
10:13
is
10:13
growing
10:13
fast
10:13
enough
10:14
that
10:14
it
10:14
makes
10:14
sense
10:15
that
10:15
if
10:15
somebody
10:15
can
10:16
solve
10:16
that
10:16
problem
10:17
of,
10:17
I'm
10:17
interested
10:18
in
10:18
this
10:18
topic,
10:18
did
10:18
anybody
10:18
talk
10:19
about
10:19
it
10:19
on
10:19
a
10:19
podcast?
10:19
If
10:19
I
10:20
can
10:20
solve
10:20
that
10:20
problem,
10:20
that's
10:21
a
10:21
huge
10:21
help
10:21
for
10:22
the
10:22
community.
10:22
Maybe
10:23
it's
10:23
a
10:23
huge
10:23
help
10:23
for
10:23
my
10:23
business.
10:24
Maybe
10:24
it
10:24
helps
10:24
me
10:24
sell
10:24
more
10:25
phones.
10:25
Maybe
10:25
it
10:25
helps
10:25
me
10:25
get
10:26
more
10:26
subscribers
10:26
if
10:26
I'm
10:27
somebody
10:27
like
10:27
Spotify.
10:27
So
10:28
there
10:28
might
10:28
be
10:28
other
10:28
financial
10:29
motivators
10:30
behind
10:30
this,
10:30
but
10:31
regardless,
10:31
it's
10:32
a
10:32
good
10:32
thing
10:33
for
10:33
the
10:33
industry.
10:34  Alban
Yeah
10:34
,
10:34
right.
10:35
I
10:35
think
10:35
that
10:35
it
10:35
makes,
10:36
it
10:36
made
10:36
me
10:36
think
10:36
a
10:37
lot
10:37
about
10:37
like
10:37
podcasting,
10:38
SEO,
10:39
like
10:39
the
10:39
,
10:40
the
10:40
way
10:40
there
10:41
are
10:41
men
10:41
,
10:41
maybe
10:41
there's
10:41
some
10:41
like
10:41
parallels
10:42
between
10:42
Web
10:42
SEO
10:43
and
10:43
how
10:43
Podcasting
10:44
has
10:44
changed.
10:45
Like
10:45
when
10:45
we
10:45
had
10:45
web
10:45
SEO
10:46
the
10:46
very
10:46
beginning,
10:46
it's
10:47
really
10:47
basic.
10:47
It's
10:48
Alta
10:48
Vista
10:48
.
10:48
We're
10:48
just
10:48
looking
10:48
at
10:49
a
10:49
lot
10:49
of
10:49
like
10:49
looking
10:50
at
10:50
titles
10:50
and
10:50
just
10:51
kind
10:51
of
10:51
be
10:51
like,
10:51
we're
10:51
maybe
10:52
curating
10:52
lists
10:53
with
10:53
Yahoo
10:54
at
10:54
one
10:54
point
10:55
and
10:55
then
10:55
we
10:56
got
10:56
a
10:56
little
10:56
bit
10:56
better
10:57
in
10:57
Google's
10:57
actually
10:58
find
10:58
some
10:58
on
10:58
pages
10:59
but
10:59
people
10:59
are
10:59
just
10:59
spamming
10:59
their
10:59
pages
11:00
with
11:00
like
11:00
this
11:01
is
11:01
the
11:01
best
11:02
church,
11:02
Jacksonville,
11:03
Jacksonville
11:03
best
11:03
church
11:04
and
11:04
they're
11:04
posting
11:04
all
11:04
this
11:04
stuff
11:05
to
11:05
get,
11:06
you
11:06
know
11:06
,
11:06
some,
11:06
there's
11:06
something
11:07
ranked,
11:07  Travis
making
11:08
them
11:08
white
11:08
fonts
11:08
on
11:08
white
11:09
backgrounds
11:09
so
11:09
you
11:09
can't
11:10
see
11:10
it.
11:10
But
11:10
it's
11:10
actually
11:11
ranking
11:11
in
11:11
Google
11:12
and
11:12
we,
11:12  Alban
and
11:12
we
11:12
just
11:13
lived
11:13
through
11:13
that
11:13
in
11:13
the
11:14
podcasting
11:14
space.
11:14
People
11:15
were
11:15
like,
11:16
check
11:16
out
11:16
Travis,
11:17
all
11:17
Britain
11:17
entrepreneur
11:18
life
11:18
changer
11:19
this,
11:19
this.
11:20
And
11:20
it's
11:20
like,
11:21
you
11:21
know
11:21
that
11:21
that
11:21
would
11:21
be
11:22
my
11:22
episode
11:22
with
11:23
Travis
11:23
Albrett
11:23
and
11:23
it's
11:23
like
11:24
17
11:25
tags
11:25
on
11:25
the
11:25
end
11:26
of
11:26
it
11:26
and
11:27
it
11:27
was
11:27
just
11:27
a
11:27
bunch
11:27
of
11:27
trash.
11:28
Like
11:28
it
11:28
may
11:28
have
11:29
been
11:29
relevant
11:30
somewhat,
11:31
but
11:31
it's
11:31
mostly
11:31
just
11:32
like
11:32
I