Hidden Brain

Shankar Vedantam uses science and storytelling to reveal the unconscious patterns that drive human behavior, shape our choices and direct our relationships.

https://hiddenbrain.org/

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The Snowball Effect


Why do some companies become household names, while others flame out? How do certain memes go viral? And why do some social movements take off and spread, while others fizzle? Today on the show, we talk with sociologist Damon Centola about social contagion, and how it can be harnessed to build a better world.


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 2021-03-01  54m