Build a Big Podcast is the marketing podcast for podcasters! How to grow your podcast audience, better connect with listeners, and spread your message through podcasting with podcast marketing tips from media marketing expert David Hooper, author of Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show.
https://podcast.bigpodcast.com/
episode 286: 3 Steps to Longevity for Your Expert Business [RED 286]
On the last episode, I talked with John Jantsch of Duct Tape Marketing about his longevity in the "expert business." On this episode, I'm going a bit deeper into three of the concepts we discussed:
- Point-of-View
- Consistency of Messaging (and just consistency)
- Leveraging Yourself (and your message)
If you've been in your expert business for a while, or want to be, you'll get a lot out of this.
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