Your favorite show has just gotten better! Level up your game in whatever field you’re in as you learn only from the best, the most successful, and the most interesting people of today! Find inspiration in what they do, marvel at the depth of their insights, and be driven by their success. Understand the decisions they had to make that led them to where they are in life. Trace back the steps they have to take, the traits and habits they live by, and the tools they leverage which you can either adapt or adjust to make it work for your purpose. This is The James Neilson-Watt Show and get ready to elevate! “The knowledge, insights, and things that I share are valid for anyone who wants to be happier, have more financial success, more business success, more relationship success. The new show is heavily focused on that.” - James Neilson-Watt The James Neilson-Watt Show is a weekly interview podcast featuring high profile people and their stories of success, their struggles and pains, and how they rose above them to be where they are today...
https://james-neilson-watt.captivate.fm
episode 35: Understanding the 2 Major Principles of Successful Online Ads That Get More Clients Cheaper with Benton Crane
It makes a HUGE difference when businesses - large and small, run advertisement campaigns that don’t only capture people’s attention but also captivate them and hold them in. Benton Crane, CEO of Harmon Brothers and one of the masterminds of the world’s best advertisements like Chatbooks and Squatty Potty, talks about the value of storytelling and writing scripts that resonate with the clients’ personal stories. Learn how to present your business as a tool that your clients, the real heroes of your business, need for them to achieve their goals and find success in their life journey.
“Your customers are their own hero. Understanding this dynamic helps you create a brand that they know and love, remember and trust.”
-Benton Crane
In this Episode:
- What makes a healthcare advertising campaign wildly and widely successful in capturing and keeping people’s attention
- Why healthcare professionals should NEVER do a sales pitch for their services and how they can earn the trust of their clients and win their buy-in
- 2 underlying principles that hold true and apply regardless if you’re a large scale business or a small startup
- How to position your practice and your business as a lifesaver and a means for your patients to be successful in their individual journey
- The methodology that you need to understand to establish your brand as something worthy of your clients’ trust
Episode Resources:
- Healthcare Business Secrets: Free Group
- The TuttleTwins
Connect with Benton Crane:
- Website
- Youtube
Connect with James Neilson-Watt:
- Youtube
- Website