Conversations with retailers and their suppliers that shine a light on the most positive aspects of retail. Get tips about competing in brick and mortar retail, resources for retail sales training, retail-specific marketing advice, ways to make your retail operations run more smoothly, and much more. New episodes release every week!
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Patricia Fripp: How to Win More Customers [Episode 506]
This episode is devoted to taking a customer from what they need to what they want on this episode of Tell Me Something Good About Retail.
Key Links
- Patricia Fripp LinkedIn
- Fripp.com
- FrippVT.com
Create an experience where customers love to buy
Education is only part of the sale; you have to romance the customer.
Dealing with “who cares” syndrome
When you start losing your prospect’s ear, stop talking about you. Start asking them questions.
How a trip to just buy stockings landed a big sale
It was supposed to be just a time filler, but a quick visit to a shop became a thrilling experience for Patricia. Hear what it takes to woo a customer.
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Tell Me Something Good About Retail is a product of The Retail Doctor and is produced by Simpler Media Productions.