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The last word in podcasting news. Every Thursday, James Cridland from Podnews in Australia and Sam Sethi, from 'Podcast First' River Radio in the UK, review and analyse some of the week's top podcasting news from around the world. They also interview some of the biggest names making the news. Sponsored by Buzzsprout and SquadCast.

https://podland.news

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episode 16: Is Apple no longer free? Is podcast streaming a myth? PodBean Live or Clubhouse? Why was Message Heard in the NY Times? The NEW Recommendation Tag and Where's James? . [transcript]


Join James Cridland and Sam Sethi on this week's jam-packed show

INTERVIEWS:

  • Jake Warren  - Message Heard
  • Benjamin Bellamy - Ad Aures
  • Norma Jean Belenky - PodBean

 --- 

NEWS:

  • Next week, Podbean is to run a Finance Podcast Week: a week-long livestream and podcast event focused on finance podcasts (with many podcasters lined-up to speak). A full pass is normally $39, but use the code PODNEWS and you can get in free.

  • Podcast Movement has announced the dates and venues for their in-person events in 2022. Podcast Movement Evolutions will be in Los Angeles CA from March 23-26. Podcast Movement 2022 will be in Dallas TX from August 23-26. Podnews aim to be at both.

  • Use Chartable or Podsights to measure your traffic? Overcast will no longer appear in your data: Marco Arment, the developer, has decided to skip those redirects entirely, after they have, he claims, become increasingly affected by ad-blocking DNS servers. 

  • Marco Arment from Overcast reversed his experiment of skipping some analytics prefixes when played in the app, within a few hours of our publication yesterday.

  • Is there an opportunity for Incognito Mode for Podcast Apps? Our Editor, James Cridland, writes a proposal that would avoid interference from ad-blockers, ensure IPv6 compatibility, allow users to control attribution of their behaviour as well as allow podcast publishers to retain control. Your feedback would be welcome.

  • Play just one second of a podcast on Spotify, and you’ve downloaded over 90 seconds of audio - enough to count as an IAB certified podcast download. Writing in Sounds Profitable this week with Claritas, Bryan Barletta concludes: “podcast streaming is a myth”. 

  • Is Apple getting ready to launch paid subscriptions? One of the changes in the new iOS 14.5 beta 4, released yesterday, is that Apple has stopped describing all the content in Apple Podcasts as 'available for free’


---
MORE: 

  • Previous Episodes: https://www.podland.news
  • Questions: questions@podland.news
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 2021-03-18  54m
 
 
00:01  James
Welcome
00:02
to
00:02
Podland
00:02
Podland
00:03
is
00:03
sponsored
00:03
by
00:03
Buzzsprout.
00:04
It's
00:04
the
00:04
easiest
00:05
way
00:05
to
00:05
host,
00:06
promote
00:06
and
00:06
track
00:07
your
00:07
Podcast
00:07
there@buzzsprout.com.
00:09
It's
00:09
Thursday,
00:10
March
00:10
the
00:10
18th,
00:11
2021.
00:12
I'm
00:12
James
00:12
Cridland,
00:13
the
00:13
editor
00:13
of
00:13
pod
00:14
news
00:14
here
00:14
in
00:14
Australia.
00:15  Sam
And
00:15
I'm
00:15
Sam
00:16
Sethi.
00:16
The
00:16
editor
00:17
of
00:17
Sam
00:17
Talks
00:17
Technology
00:18
here
00:18
in
00:18
the
00:18  Benjamin
UK.
00:19
I'm
00:19
Benjamin
00:20
Bellamy,
00:20
the
00:20
CEO
00:21
of
00:21
advise,
00:21
and
00:22
I
00:22
will
00:22
be
00:22
on
00:22
later
00:23
to
00:23
talk
00:23
about
00:23
the
00:23
recommendation
00:24  Norma
tag,
00:25
Norma
00:25
Jean
00:25
Blinky.
00:26
And
00:26
later
00:27
I'll
00:27
talk
00:27
about
00:27
finance
00:28
Podcast
00:29  Jake
week.
00:29
So
00:29
I'm
00:30
Jay
00:30
Warren,
00:30
the
00:30
CEO
00:31
of
00:31
message
00:31
heard.
00:32
And
00:32
I'll
00:32
be
00:32
on
00:32
later
00:33
to
00:33
talk
00:33
about
00:34
all
00:34
things
00:34  James
podcasting.
00:36
Well
00:36
Podland
00:37
is
00:37
a
00:37
weekly
00:37
podcast
00:38
where
00:38
Sam
00:38
and
00:38
I
00:38
delve
00:39
deeper
00:39
into
00:39
the
00:39
week's
00:40
podcasting
00:40
news,
00:41
which
00:41
I
00:41
cover
00:41
daily@podnews.net.
00:43  Sam
Now
00:43
we'd
00:44
love
00:44
you
00:44
to
00:44
get
00:44
involved
00:45
with
00:45
this
00:45
podcast.
00:46
We'd
00:46
love
00:46
you
00:46
to
00:46
send
00:47
us
00:47
a
00:47
voice
00:47
message
00:48
to
00:48
questions
00:49
at
00:49
Podland
00:50
dot
00:50
news,
00:50
where
00:51
you
00:51
can
00:51
tweet
00:51
us
00:51
at
00:52
Podland
00:52
news.
00:53
Equally,
00:54
you
00:54
can
00:54
just
00:54
email
00:54
us
00:55
at
00:55
questions
00:55
at
00:55
Podland
00:56
news,
00:56
We
00:56
got
00:56
an
00:56
email
00:57
question
00:57  
this
00:57  James
week,
00:57
James.
00:58
Yes.
00:58
Which
00:58
is
00:59
very
00:59
exciting
00:59
from
01:00
somebody
01:00
called
01:00
Simmy
01:01
who
01:01
calls
01:02
himself
01:02
fellow.
01:03
Ozzie.
01:03
Not
01:04
quite
01:04
yet
01:04
to
01:04
me,
01:04
but
01:05
still,
01:05
but
01:05
there
01:05
we
01:05
are.
01:06
And
01:06
he
01:07
says,
01:07
thanks
01:08
for
01:08
your
01:08
insightful
01:09
discussions
01:10
on
01:10
all
01:11
things
01:11
podcasts.
01:11
I
01:11
was
01:12
listening
01:12
to
01:12
your
01:12
latest
01:12
episode
01:13
of
01:13
Podland.
01:13
Oh,
01:13
good.
01:14
And
01:14
I
01:15
had
01:15
a
01:15
question
01:15
re
01:15
the
01:16
categories
01:16
discussion.
01:17
How
01:17
do
01:18
you
01:18
think
01:18
this
01:18
would
01:18
work
01:18
with
01:19
Spotify
01:19
Podcast
01:20
topics?
01:21
Spotify
01:21
has
01:21
started
01:22
to
01:22
introduce
01:23
these
01:23
auto
01:23
tags
01:24
into
01:24
the
01:24
search
01:25
section.
01:25
And
01:25
now
01:26
you
01:26
can
01:26
find
01:26
a
01:26
range
01:26
of
01:27
podcasts.
01:27
When
01:27
you
01:27
click
01:28
into
01:28
the
01:28
topic,
01:29
have
01:29
you
01:29
had
01:29
a
01:29
chance
01:29
to
01:30
check
01:30
this
01:30
out
01:30
yet?
01:31
thoughts,
01:32
Sam,
01:32  Sam
the
01:32
way
01:32
that
01:33
he
01:33
described
01:33
it
01:33
and
01:34
that,
01:34
and
01:34
I
01:34
do
01:35
agree
01:35
with
01:35
him.
01:36
If
01:36
I
01:36
wanted
01:36
to
01:36
find
01:37
a
01:37
road
01:38
Podcast
01:38
and
01:38
Mike,
01:39
instead
01:39
of
01:39
me
01:39
now
01:40
going
01:40
to
01:40
Google,
01:41
I
01:41
go
01:41
straight
01:41
into
01:41
Amazon
01:42
where
01:42
I
01:42
buy
01:42
stuff
01:43
from
01:43
and
01:43
that's
01:43
become
01:43
my
01:44
habit.
01:44
So
01:44
will
01:45
my
01:45
habits.
01:46
Be
01:46
that
01:46
I
01:46
just
01:46
go
01:47
to
01:47
Spotify
01:47
and
01:47
start
01:48
searching
01:49
for
01:49
Podcast
01:49
rather
01:50
than
01:50
using
01:50
Google's
01:51
open
01:51
search
01:52
capability
01:53
or
01:54
maybe
01:54
not
01:54
even
01:55
going
01:55
to
01:55
Apple.
01:55
So
01:56
will
01:56
it
01:56
become
01:56
my
01:57
default
01:57
search
01:58
for
01:58
all
01:59  James
things?
01:59
Podcasting,
02:00
Google
02:00
has
02:00
been
02:00
doing
02:01
the
02:01
same
02:01
thing
02:01
for
02:01
the
02:01
last
02:02
six
02:02
months
02:02
or
02:02
so.
02:03
So
02:03
it
02:03
puts
02:03
a,
02:04
it
02:04
works
02:04
out
02:04
what's
02:05
in
02:05
the
02:05
Podcast
02:06
and
02:06
then
02:07
puts
02:07
little
02:07
buttons
02:08
where
02:08
you
02:08
can
02:09
find
02:09
out
02:09
more.
02:10
And
02:10
I
02:10
think
02:10
any
02:11
of
02:11
this
02:11
is
02:11
good
02:11
news
02:12
for
02:12
discovery.
02:13
If
02:13
we're
02:14
talking
02:14
about
02:15
something
02:15
that
02:15
Spotify
02:17
then
02:17
shows
02:18
to
02:18
other
02:18
people
02:19
well,
02:19
great.
02:19
I
02:19
think
02:20
that's
02:20
probably
02:20
a
02:20
good
02:21
thing.
02:21  Sam
the
02:21
danger
02:21
is
02:22
Facebook
02:23
doesn't
02:23
allow
02:23
any
02:24
of
02:24
its
02:24
content
02:24
from
02:25
its
02:25
walled
02:25
garden
02:25
to
02:26
be
02:26
indexed
02:26
by
02:27
Google.
02:27
So
02:27
anything
02:28
you
02:28
put
02:28
into
02:28
Facebook
02:29
is
02:30
not
02:30
available
02:30
to
02:30
Google
02:31
And
02:31
could
02:32
Spotify
02:32
do
02:32
the
02:33
same
02:33
thing?
02:33
Could
02:33
Spotify
02:34
say,
02:34
actually
02:35
we
02:35
want
02:35
to
02:35
be.
02:36
A
02:36
walled
02:37
garden
02:37
and
02:38
not
02:38
allow
02:38
anyone
02:39
other
02:39
than
02:39
through
02:40
Spotify,
02:40
his
02:40
own
02:41
search,
02:41
find
02:42
it
02:42
new
02:42  James
podcasts.
02:43
It's
02:43
an
02:44
interesting
02:44
thought.
02:45
I
02:45
wonder
02:45
whether
02:45
it
02:45
will
02:45
be
02:46
part
02:46
of
02:46
the
02:46
future
02:47
of
02:47
discovery
02:48
for
02:48
Podcast.
02:49
It's
02:49
an
02:49
interesting
02:49
thought.
02:50
Thank
02:50
you
02:50
semi
02:51
for
02:51
getting
02:51
in
02:51
touch.
02:52
And
02:52
if
02:52
you
02:52
have
02:53
a
02:53
question
02:53
questions
02:54
at
02:54
Podland
02:55
dot
02:55
news,
02:56
send
02:56
a
02:56
voice
02:57
message.
02:57
If
02:57
he
02:57
wants
02:57
to
02:57
hear
02:58
your
02:58
voice
02:59
on
02:59
this
02:59
show,
03:00  Sam
now
03:00
this
03:01
week's
03:01
first
03:01
story.
03:02
If
03:02
you
03:02
use
03:03
chartable
03:03
or
03:03
pod
03:03
sites
03:04
to
03:04
measure
03:04
your
03:04
traffic,
03:05
overcast
03:06
will
03:06
no
03:06
longer
03:06
appear
03:06
in
03:07
your
03:07
data.
03:08
Marco
03:08
Arment,
03:09
the
03:09
developers
03:09
decide
03:10
to
03:10
skip
03:10
those
03:10
redirects
03:11
entirely
03:12
after
03:12
they
03:13
have.
03:13
He
03:13
claims
03:14
become
03:14
increasingly
03:15
affected
03:16
by
03:16
ad
03:16
blocking.
03:17
DNS
03:17
service,
03:18
James,
03:18  James
what's
03:19
it
03:19
all
03:19
about?
03:20
Is
03:20
this
03:20
all
03:20
about,
03:21
so
03:21
this
03:22
is
03:22
something
03:22
that
03:23
Marco
03:23
almond
03:23
from
03:24
overcast
03:25
started
03:25
doing
03:26
on
03:26
Wednesday.
03:27
He's
03:28
now
03:28
stopped
03:28
actually,
03:29
but
03:29
he
03:29
was
03:30
skipping
03:30
past
03:31
those
03:32
redirects
03:32
that
03:32
you
03:33
may
03:33
see
03:33
from
03:33
people
03:34
like
03:34
charitable
03:34
pod
03:35
sites
03:35
and
03:36
he
03:36
didn't
03:36
skip
03:36
past
03:36
pod
03:37
track,
03:37
but
03:37
could
03:38
have
03:38
done
03:38
as
03:38
well.
03:39
These
03:39
are
03:40
services
03:40
that
03:40
essentially
03:41
monitor.
03:42
How
03:42
many
03:43
people
03:43
listen
03:43
to
03:43
podcasts
03:44
and
03:44
they
03:44
also
03:44
do
03:44
things
03:45
like
03:45
attribution.
03:45
So
03:46
if
03:46
you
03:46
buy
03:47
a
03:47
subscription
03:48
to
03:48
Buzzsprout
03:48
after
03:49
listening
03:49
to
03:49
this
03:50
show
03:50
and
03:51
we
03:51
were
03:51
using
03:51
charitable,
03:52
and
03:52
so
03:52
we're
03:52
Buzzsprout,
03:53
then
03:53
Buzzsprout
03:54
might
03:54
know
03:55
that
03:55
you
03:55
bought
03:56
a
03:56
subscription
03:57
to
03:57
Buzzsprout
03:58
through
03:58
this
03:58
show.
03:59
that
03:59
will
03:59
be
03:59
lovely.
04:00
And
04:00
we
04:00
would
04:00
get
04:00
paid
04:01
an
04:01
awful
04:01
lot
04:01
of
04:01
money.
04:01
That's
04:01
the
04:02
theory.
04:03
But
04:03
one
04:04
of
04:04
the
04:04
problems
04:04
with
04:04
that
04:05
is
04:05
that
04:05
a
04:05
chartable
04:06
particularly
04:07
has
04:07
been
04:07
marked.
04:08
As
04:09
a
04:10
ad
04:10
service
04:11
by
04:11
some
04:11
of
04:11
those
04:11
ad
04:12
blocking
04:12
service.
04:12
So
04:12
if
04:13
you're
04:13
using
04:14
services
04:14
that
04:14
block
04:15
ads,
04:15
then
04:16
it's
04:16
also
04:16
blocking
04:17
that
04:17
redirect,
04:18
which
04:18
essentially
04:18
meant
04:19
that
04:19
Marco
04:19
was
04:19
getting
04:20
a
04:20
load
04:20
of
04:20
emails
04:21
from
04:22
people
04:22
saying
04:22
your
04:23
podcast
04:23
app,
04:24
isn't
04:24
working
04:25
and
04:25
it's
04:25
rubbish.
04:26
And
04:26
it
04:26
won't
04:26
let
04:26
me
04:26
download
04:27
this
04:27
particular
04:28
show
04:29
and
04:29
it's
04:29
all
04:29
to
04:29
do
04:29
with
04:30
ad
04:30
blockers
04:31
and
04:31
stuff.
04:31
And
04:31
he
04:32
got
04:32
a
04:32
bit
04:32
fed
04:32
up
04:32
about
04:33
that.
04:34
And
04:34
he
04:35
tried
04:35
skipping
04:36
those
04:36
as
04:36
an
04:36
experiment.
04:37
He
04:37
says,
04:38
he's
04:38
now
04:38
reversed
04:38
that
04:39
experiment.
04:40
It
04:40
looks
04:41
as
04:41
if
04:41
people
04:41
got
04:41
a
04:41
little
04:42
bit
04:42
upset
04:43
that
04:43
said
04:44
there's
04:44
also
04:44
another
04:44
company
04:45
pod
04:45
LP,
04:46
which
04:46
is
04:46
a
04:46
Podcast
04:47
app
04:47
being
04:48
used
04:48
in
04:48
developing
04:48
countries.
04:49
And
04:49
that's
04:49
now
04:50
saying
04:50
that
04:50
they're
04:50
going
04:50
to
04:50
skip
04:51
some
04:51
of
04:51
these
04:51
prefixes
04:52
because
04:53
they
04:53
don't
04:53
work
04:53
with
04:54
IP
04:54
version
04:54
six.
04:55
So
04:55
there's
04:55
all
04:55
kinds
04:56
of
04:56
this
04:56
stuff
04:56
going
04:56
on
04:57
in
04:57
today's
04:58
pod
04:58
news.
04:58
I
04:59
wrote
04:59
an
05:00
idea
05:00
for.
05:01
Incognito
05:02
mode,
05:02
which
05:02
we
05:02
all
05:02
know
05:03
from
05:03
using
05:03
the
05:04
internet,
05:05
when
05:05
we're
05:05
doing
05:05
something
05:06
that
05:06
we
05:06
would
05:06
prefer
05:07
that
05:07
our
05:07
partner
05:08
didn't
05:08
find
05:08
out
05:08
about.
05:09
And
05:09
I'm
05:09
talking
05:09
about
05:09
buying
05:10
presence.
05:11
That's
05:11
what
05:11
I'm
05:11
talking
05:11
about.
05:11
Buying
05:12
Sam,
05:13
nothing
05:13
more
05:13
than
05:14
that.
05:15
Incognito
05:15
mode.
05:16
If
05:16
you
05:16
notice
05:17
on
05:17
your
05:17
browser,
05:17
you
05:18
should
05:18
know
05:18
on
05:18
your
05:19
podcast
05:20
app.
05:20
As
05:20
well
05:21
is
05:21
my
05:21
theory.
05:22
And
05:22
I
05:22
think
05:22
you
05:23
could
05:23
actually
05:23
use
05:23
something
05:24
which
05:24
essentially
05:25
means
05:26
that
05:26
it
05:27
would
05:27
work.
05:27
Even
05:28
if
05:28
you're
05:28
blocking
05:28
ads.
05:29
It
05:30
would
05:30
ensure
05:30
IPV
05:31
six
05:31
actually
05:32
works
05:32
on
05:32
them
05:32
as
05:32
well.
05:33
And
05:33
it
05:33
would
05:33
also
05:34
mean
05:34
that
05:34
you,
05:35
your
05:35
purchases
05:36
didn't
05:36
get
05:36
attribute
05:37
ID
05:38
the
05:38
benefit
05:38
of
05:38
the
05:38
way
05:39
of
05:39
doing
05:39
it.
05:40
That
05:40
I
05:40
came
05:40
up
05:40
within
05:40
the
05:41
shower.
05:41
This
05:42
morning
05:42
was
05:43
that
05:43
if
05:44
a
05:44
Podcast
05:45
sees
05:46
you
05:46
doing
05:46
that,
05:47
then
05:47
a
05:47
Podcast
05:48
can
05:48
actually
05:48
control
05:49
whether
05:49
or
05:49
not
05:50
you
05:50
can
05:50
use
05:51
incognito
05:52
mode
05:52
on
05:53
there
05:53
Podcast,
05:53
because
05:54
obviously
05:54
it
05:54
might
05:54
mean
05:54
that
05:55
they
05:55
earn
05:55
less
05:55
money.
05:57
So
05:57
weird
05:57
and
05:57
wonderful.
05:58
It's
05:58
a
05:58
very
05:58
long
05:59
and
05:59
complicated
05:59
thing,
06:00
but
06:00
I
06:00
think
06:00
it's
06:01
opens
06:01
up
06:01
a
06:01
bunch
06:02
of,
06:02
have
06:02
questions
06:03
about
06:03
can
06:04
Podcast
06:05
apps
06:05
play
06:05
around
06:06
with
06:06
RSS
06:06
feeds.
06:07
Can
06:07
they
06:07
pick
06:07
and
06:07
choose
06:08
the
06:08
bits
06:08
that
06:08
they
06:08
like
06:09
and
06:09
the
06:09
bits
06:09
that
06:09
they
06:09
don't
06:09
like
06:10
and
06:10
all
06:10
of
06:10
that.
06:11
And
06:11
I
06:11
think
06:11
that
06:12
it's
06:12
really
06:13
opening
06:13
up
06:13
questions
06:14
for
06:14
what
06:15
the
06:15
future
06:15
of
06:15
this
06:15
medium
06:16
is
06:16
given
06:17
that
06:17
it
06:17
is
06:18
such
06:18
an
06:18
open
06:18
medium.
06:19
We
06:19
just
06:20
need
06:20
to
06:20
make
06:20
sure
06:20
that
06:20
every
06:21
part
06:21
of
06:21
the
06:22
ecosystem
06:23
is
06:23
responsible
06:23
in
06:24
terms
06:24
of
06:24
what
06:24
it
06:24
does.
06:24  Sam
we'll
06:25
watch
06:25
this
06:25
space
06:26
as
06:26
this
06:26
evolves.
06:26
I'm
06:26
sure
06:28
you
06:28
in
06:28
the
06:28
shower,
06:29
my
06:29
eyes
06:30
and
06:30
ears
06:30
are
06:30
burnt
06:31
moving
06:32
on
06:33
next
06:33
week.
06:33
pod
06:34
bean
06:34
is
06:34
to
06:34
run
06:34
a
06:35
finance
06:35
Podcast
06:36
week
06:36
a
06:36
week
06:37
long
06:37
live
06:37
stream
06:38
and
06:38
Podcast
06:39
event
06:39
focused
06:40
on
06:40
finance
06:41
Podcast.
06:41
With
06:41
many
06:42
Podcast
06:42
is
06:42
lined
06:42
up
06:43
to
06:43
speak.
06:43
What's
06:44
interesting
06:44
about
06:45  James
this
06:45
event.
06:46
I
06:46
was
06:46
interested
06:47
in
06:47
the
06:47
whole
06:47
thing
06:47
obviously,
06:48
but
06:48
I
06:48
was
06:48
also
06:48
interested
06:49
in
06:49
the
06:49
live
06:49
stream
06:50
stuff.
06:50
Cause
06:50
it
06:51
turns
06:51
out
06:51
that
06:51
what
06:51
pod
06:52
bean
06:52
have
06:52
is
06:52
they
06:53
have
06:53
something
06:53
which
06:53
is
06:53
a
06:53
bit
06:54
like
06:54
clubhouse,
06:54
except
06:55
it
06:55
works
06:55
for
06:55
Android
06:56
phones
06:56
and
06:56
it's
06:57
particularly
06:57
there
06:58
for
06:58
podcasts.
06:59
So
06:59
I
07:00
chatted
07:00
with
07:00
Norma
07:01
Jean
07:01
blankie
07:01
from
07:02
pod
07:02
bean.
07:03
I
07:03
asked
07:03
what
07:03
it
07:03
was
07:04
all
07:04
about.
07:04
Oh
07:05  Norma
gosh,
07:05
it's
07:05
exciting.
07:06
I'll
07:06
tell
07:06
you
07:06
that
07:07
finance
07:07
Podcast
07:08
week
07:08
as
07:08
a
07:09
live
07:09
stream
07:10
Podcast
07:10
event,
07:11
and
07:11
we
07:11
have
07:11
live-streamed
07:12
episodes
07:13
of
07:13
shows
07:13
and
07:14
panels
07:15
talking
07:15
about
07:15
all
07:15
sorts
07:16
of
07:16
finance
07:16
topics
07:17
with
07:17
some
07:17
of
07:17
your
07:17
favorite
07:18
podcasters
07:19
in
07:20
real
07:20
estate,
07:21
personal
07:21
finance,
07:22
crypto
07:23
markets
07:23
investments.
07:25
And
07:25
it's
07:25
really
07:25
an
07:25
opportunity.
07:26
For
07:27
people
07:28
who
07:28
love
07:28
Podcast
07:29
to
07:29
interact
07:30
with
07:30
their
07:30
favorite
07:30
podcasters
07:31
in
07:31
real
07:31
time
07:32
and
07:33
for
07:33
podcasters
07:33
to
07:34
engage
07:34
them
07:34
with
07:34
their
07:34
audience.
07:35
yeah,
07:35
we're
07:35
really
07:36
excited
07:36  James
and
07:37
you've
07:37
got
07:37
tons
07:37
and
07:38
tons
07:38
of
07:39
Podcast.
07:39
Is
07:39
there
07:40
who
07:40
are
07:40
some
07:41
that
07:41
you're
07:41
looking
07:42
forward
07:42
to
07:42
the
07:42
most?
07:43
Oh
07:43  Norma
gosh,
07:44
I,
07:44
I
07:44
think
07:44
everybody's
07:45
special
07:45
and
07:46
I'm
07:46
looking
07:46
forward
07:46
to
07:46
all
07:47
of
07:47
it,
07:47
to
07:47
be
07:47
quite
07:47
honest.
07:48
we
07:48
have
07:48
panels
07:49
ranging
07:49
from
07:50
the
07:50
GameStop
07:51
short,
07:51
which
07:51
is
07:51
incredibly
07:52
interesting
07:52
right
07:52
now,
07:53
and
07:53
really
07:53
a
07:53
hot
07:54
topic
07:54
cryptocurrency,
07:56
which
07:56
I
07:57
think
07:57
is,
07:57
on
07:57
the
07:57
verge
07:57
of
07:58
really
07:58
breaking
07:58
into
07:59
the
07:59
mainstream
08:00
to
08:00
personal
08:01
finance
08:01
and
08:01
the
08:01
pandemic
08:02
women
08:03
in
08:03
finance.
08:04
And
08:04
then
08:04
we've
08:04
got
08:05
a
08:05
lot
08:05
of
08:05
really
08:05
amazing.
08:07
Finance
08:07
experts
08:08
and
08:08
pros.
08:08
So
08:09
we've
08:09
got
08:09
a
08:09
fantastic
08:10
panel
08:10
called
08:10
the
08:10
pros,
08:11
which
08:11
is
08:11
really
08:12
cool.
08:13
And
08:13
we've
08:13
also
08:13
got
08:14
a
08:14
panel
08:14
called
08:14
markets,
08:14
2021
08:15
with,
08:16
just
08:16
some
08:16
huge
08:17
names
08:17
in
08:17
podcasting.
08:18
So
08:19
we're
08:19
really
08:19
excited
08:20
about
08:20  James
the
08:20
lineup.
08:21
So
08:21
I
08:21
was
08:21
covering
08:21
some
08:22
data,
08:23
some
08:23
Australian
08:23
data
08:24
actually
08:24
last
08:24
week
08:24
from
08:25
ARNs
08:25
iHeart
08:26
Podcast,
08:26
network
08:27
Australia,
08:27
which
08:28
said
08:28
that
08:28
business
08:29
and
08:29
finance
08:29
podcasts
08:30
are
08:30
the
08:30
fastest
08:31
growing
08:31
category.
08:32
407%
08:34
growth
08:35
this
08:35
past
08:36
year.
08:36
Why
08:37
do
08:37
you
08:37
think
08:37
so
08:38
many
08:38
more
08:38
people
08:39
are
08:39
listening
08:39
to
08:39
business
08:39
and
08:40
finance
08:40
Podcast?
08:41  Norma
Oh,
08:41
I
08:41
think
08:41
it's
08:41
multi-pronged
08:42
first
08:43
of
08:43
all,
08:43
we've
08:43
got
08:43
a
08:43
global
08:44
pandemic.
08:44
People
08:45
are
08:45
really
08:45
having
08:46
to
08:46
reassess
08:46
their
08:46
lives
08:47
in
08:48
a
08:48
multitude
08:48
of
08:48
ways,
08:49
right?
08:49
One
08:49
of
08:49
which
08:50
is
08:50
how
08:50
they
08:50
spend
08:51
their
08:51
time.
08:51
And
08:51
the
08:51
other
08:51
is
08:52
how
08:52
they
08:52
spend
08:52
their
08:52
money.
08:52
I'm
08:53
American.
08:53
A
08:53
lot
08:53
of
08:53
people
08:53
in
08:54
the
08:54
United
08:54
States
08:54
have
08:54
been
08:54
laid
08:55
off
08:55
or
08:55
unemployed
08:56
or,
08:56
their
08:56
job
08:56
situation
08:57
has
08:57
changed
08:58
in
08:58
some
08:58
way
08:58
or
08:58
another.
08:59
And
08:59
so
08:59
people
08:59
are
09:00
reassessing
09:01
their
09:01
relationship
09:01
with
09:02
money
09:02
and
09:02
how
09:02
they
09:02
spend
09:03
it.
09:03
So
09:03
on
09:04
a
09:04
personal
09:04
level,
09:04
I
09:05
think
09:05
people
09:05
are.
09:05
Having
09:06
that,
09:06
real
09:06
awakening
09:07
moment.
09:08
And
09:08
then
09:08
in
09:08
terms
09:09
of
09:09
trends
09:09
and
09:10
what's
09:11
going
09:11
on
09:11
globally,
09:11
there's
09:12
some
09:12
really
09:12
interesting
09:13
things
09:13
that
09:13
are
09:13
happening,
09:13
First
09:14
of
09:14
all,
09:14
cryptocurrency
09:15
and
09:15
Bitcoin
09:16
is
09:16
coming
09:16
in
09:17
more
09:17
into
09:17
the
09:17
mainstream.
09:18
And
09:19
these
09:19
are
09:19
ideas
09:19
and
09:20
things
09:20
that
09:20
were,
09:20
scoffed
09:21
at,
09:21
or
09:21
not
09:22
really
09:22
accepted
09:23
by
09:23
people
09:24
for
09:24
almost
09:24
a
09:24
decade
09:25
at
09:25
this
09:25
point.
09:25
And
09:26
now
09:26
like
09:26
Elon
09:26
Musk
09:27
just
09:27
bought
09:28
was
09:28
at
09:28
$1.5
09:29
billion,
09:30
I
09:30
think,
09:30
invested
09:31
into
09:32
Bitcoin.
09:33
And
09:33
then
09:34
the
09:34
game
09:34
stops,
09:34
short
09:35
people
09:35
are
09:35
home
09:36
and
09:36
they're
09:36
paying
09:36
attention
09:37
to
09:37
things
09:37
more.
09:38
And
09:39
so
09:39
as
09:39
a
09:39
result,
09:40
we're
09:40
all.
09:41
Re-evaluating
09:42
I
09:42
guess
09:43
all
09:43
of
09:43
our
09:43
relationships
09:44
in
09:44
our
09:44
life,
09:45
including
09:45
the
09:45
one
09:45
we
09:45
have
09:45
with
09:46
our
09:46
finances.
09:46  James
And
09:46
I
09:46
wonder
09:47
how
09:47
much
09:47
of
09:47
that
09:48
is
09:48
because
09:48
people
09:49
are
09:49
home
09:49
because
09:50
people
09:50
aren't
09:50
paying
09:51
money
09:51
on,
09:51
massive,
09:52
great,
09:52
big
09:52
worldwide
09:53
holidays
09:53
anymore
09:54
on
09:54
any
09:54
of
09:54
that.
09:55
Kind
09:55
of
09:55
stuff
09:55
and
09:56
they're
09:56
staying
09:56
at
09:56
home
09:56
and
09:57
they're
09:57
actually
09:57
thinking
09:57
I've
09:57
got
09:57
some,
09:58
those
09:58
that
09:58
are
09:58
still
09:59
working,
09:59
I've
09:59
got
09:59
some
09:59
money
10:00
now,
10:00
what
10:00
do
10:00
I
10:00
do
10:01
with
10:01
it?
10:01  Norma
Absolutely.
10:01
Cause
10:02
they
10:02
can't,
10:02
go
10:02
out
10:03
and
10:03
shop
10:04
on
10:04
their
10:04
way
10:04
home
10:05
or,
10:05
all
10:05
of
10:05
those
10:05
distractions
10:06
of,
10:06
the
10:07
$10
10:07
everyday
10:08
in
10:08
your
10:08
pocket
10:08
that
10:08
just
10:08
goes
10:09
towards
10:09
trinkets.
10:09
Like
10:10
you're
10:10
not
10:10
leaving
10:10
your
10:10
house.
10:11
So
10:12
that
10:12
$10
10:13
is
10:13
adding
10:13
up
10:14
and
10:14
people
10:14
are
10:14
seeing
10:14
what
10:15
they
10:15
can
10:15
do
10:15
with
10:15
it.
10:15
And.
10:16
where
10:16
they
10:16
can
10:17
find
10:17
the
10:17
value
10:17
in
10:18
their
10:18
life
10:18
in
10:18
other
10:19
ways,
10:19
and
10:20
maybe
10:20
save
10:20
that
10:21
money
10:21
or
10:21
invest
10:21
that
10:22
money
10:23
and,
10:23
do
10:23
things
10:24
that
10:24
are
10:24
in
10:24
their
10:25
best
10:25
interest,
10:25
whether
10:26
it's,
10:26
financially
10:27
or
10:27
in
10:27
terms
10:27
of
10:27
wellness
10:28
or
10:28
in
10:28
terms
10:28
of
10:29
personal
10:29
development.
10:30
I
10:30
think,
10:30
people
10:30
are
10:31
really
10:31
20,
10:32
20,
10:32
20
10:32
was
10:32
just,
10:33
a
10:33
real
10:33
year
10:33
for
10:33
the
10:33  James
books.
10:34
Indeed.
10:35
pod
10:35
bean
10:35
is
10:35
involved
10:36
and
10:37
pod
10:37
bean
10:37
is
10:37
using
10:38
it's
10:38
a
10:38
live
10:39
streaming
10:39
platform.
10:40
What's
10:41
the
10:41
pod
10:41
bean
10:41
live-streaming
10:42
platform
10:42
all
10:43
about.
10:43
I
10:43
don't
10:43
think
10:43
I've
10:44
come
10:44
across
10:44
that
10:44
before.
10:45  Norma
Yeah.
10:45
Yes.
10:45
Podbean
10:46
live
10:46
is
10:46
a
10:47
phenomenal
10:48
platform.
10:49
So
10:49
within
10:50
the
10:50
pod
10:50
bean
10:50
app,
10:51
which
10:51
is
10:51
an
10:51
app
10:51
where
10:51
you'd
10:52
listen
10:52
like
10:52
any
10:53
other
10:53
to
10:53
podcasts,
10:54
We've
10:55
built
10:55
in
10:55
a
10:55
live
10:55
stream
10:56
capability.
10:56
So
10:57
within
10:57
that,
10:57
you
10:57
can,
10:58
if
10:58
you're
10:58
a
10:58
podcaster,
10:59
you
10:59
can
11:00
directly
11:00
live
11:00
stream
11:01
to
11:01
your
11:01
audience.
11:02
And
11:02
not
11:02
only
11:02
that,
11:03
but
11:03
they
11:03
can.
11:04
Call
11:04
in.
11:05
If
11:05
you'd
11:05
like
11:05
they
11:05
can
11:05
chat
11:06
and
11:06
ask
11:06
questions
11:07
in
11:07
the
11:07
chat
11:07
in
11:07
real
11:07
time,
11:08
and
11:08
then
11:09
you
11:09
can
11:09
download
11:09
that
11:10
audio
11:10
later,
11:11
edit
11:11
it
11:11
and
11:11
upload
11:12
it
11:12
as
11:12
an
11:12
episode.
11:12
Or
11:13
you
11:13
can
11:13
directly
11:13
upload
11:14
it
11:14
as
11:14
an
11:14
episode.
11:14
If
11:14
you're
11:15
a
11:15
podcaster.
11:16
Now,
11:16
if
11:16
you're
11:16
someone
11:16
who's
11:17
in
11:17
the
11:17
audience
11:17
and
11:18
you
11:18
just
11:18
love
11:18
and
11:18
enjoy
11:18
podcasts,
11:19
or,
11:19
you
11:19
want
11:20
to
11:20
listen
11:20
to
11:20
one,
11:20
that's
11:20
not
11:20
yours.
11:21
you
11:21
have
11:21
the
11:21
opportunity
11:22
to
11:22
engage
11:23
with
11:23
experts
11:23
and
11:24
podcasters
11:24
and
11:24
voices
11:25
that
11:25
you
11:25
connect
11:26
with.
11:26
So
11:26
it's
11:27
really
11:27
an
11:27
incredible
11:28
space
11:28
and,
11:28
pod
11:28
bean
11:29
as
11:29
a
11:29
company
11:29
we're
11:29
really
11:30
community
11:30
oriented.
11:31
And
11:32
community
11:32
focused
11:33
within
11:33
podcasting.
11:33
And,
11:34
we
11:34
believe
11:34
everybody
11:34
has
11:35
a
11:35
right
11:35
to,
11:35
connect
11:36
with
11:36
their
11:36
audience
11:36
and
11:36
engage
11:37
and
11:37
the
11:37
live
11:38
stream.
11:39
Platform
11:39
is
11:40
just
11:40
an
11:40
incredible
11:41
Avenue
11:41
to
11:41
do
11:41
it.
11:42  James
It
11:42
sounds
11:42
as
11:42
if
11:43
it's
11:43
a
11:43
bit
11:43
like
11:43
clubhouse,
11:44
but
11:44
good.
11:45
Is
11:45
it
11:46
available
11:46
on
11:46
both
11:47
iOS
11:47
and
11:47
Android?
11:48
It's
11:48  Norma
available
11:49
on
11:49
both
11:49
iOS
11:50
and
11:50
Android
11:50
and
11:50
it
11:50
is
11:51
better?
11:51
Yes.
11:54  James
an
11:54
Android
11:55
as
11:55
well.
11:55
The
11:55
green
11:56
texters
11:56
couldn't
11:56
take
11:57
part.
11:58
Oh,
11:58
I
11:58
see.
11:58
that's
11:58
a
11:58
very
11:59
good
11:59
thing.
11:59
And
12:00
so
12:00
people
12:01
will
12:01
be
12:01
able
12:01
to
12:02
listen
12:02
to
12:03
live
12:04
stream
12:04
sessions
12:05
and
12:05
panels,
12:06
but
12:06
also
12:06
take
12:06
part
12:07
in
12:07
some
12:07
of
12:07
those.
12:08  Norma
Absolutely.
12:08
And
12:09
within
12:09
the
12:10
live
12:10
stream
12:10
platform,
12:10
obviously
12:11
we're
12:11
using
12:11
it
12:12
for
12:12
finance
12:12
Podcast
12:13
week,
12:13
so
12:13
people
12:14
can.
12:14
have
12:14
an
12:14
opportunity
12:15
to
12:15
engage
12:15
with
12:15
podcasters
12:16
that
12:16
they
12:16
love.
12:16
And
12:17
we're
12:17
really
12:17
excited
12:18
about
12:18
the
12:18
programming
12:19
that
12:19
we're
12:19
coming
12:19
out
12:20
with.
12:20
we're
12:20
starting
12:20
off
12:21
the
12:21
year
12:21
with
12:21
finance
12:21
Podcast
12:22
week
12:22
and
12:22
then
12:22
we've
12:22
got
12:23
storytelling
12:24
and
12:24
we've
12:24
got
12:25
some
12:25
incredible
12:25
events
12:26
moving
12:26
toward
12:26
the
12:26
end
12:27
of
12:27
the
12:27
year.
12:28
And
12:28
we
12:28
started
12:28
last
12:29
year
12:29
with
12:29
wellness
12:30
Podcast
12:30
wellness
12:31
week,
12:31
which
12:31
was
12:32
fantastic.
12:32
So
12:32
that's
12:32
coming
12:33
up
12:33
again
12:33
in
12:33
December.
12:34
And
12:34
so
12:34
we
12:34
really
12:35
wanted
12:35
to
12:35
curate
12:36
programming
12:36
where.
12:37
The
12:37
audience
12:38
could
12:38
engage
12:39
on
12:39
topics
12:39
that
12:40
brought
12:40
value
12:40
to
12:41
their
12:41
lives.
12:41
but
12:41
in
12:42
terms
12:42
of
12:42
the
12:42
live
12:42
stream
12:42
itself,
12:43
it
12:43
has
12:44
that
12:44
excitement
12:44
of,
12:45
do
12:45
you
12:45
remember
12:46
when
12:46
everybody
12:46
used
12:46
to
12:46
listen
12:47
to
12:47
the
12:47
radio
12:47
and
12:48
you'd
12:48
call
12:48
in
12:49
to
12:49
win
12:49
tickets
12:50
or
12:50
to
12:50
tell
12:50
an
12:50
answer
12:51
or
12:51
to
12:51
give
12:51
an
12:51
opinion,
12:52
or,
12:52
it
12:52
has
12:52
that
12:53
excitement
12:53
of
12:53
live
12:54
where
12:54
everybody.
12:55
Matters
12:56
and
12:56
everybody
12:57
belongs
12:57
and
12:57
everybody
12:58
gets
12:58
to
12:58
connect
12:59
in
12:59
and
12:59
join
13:00
the
13:00
conversation.
13:00  James
No,
13:00
there's
13:01
a
13:01
full
13:01
pass
13:02
available
13:02
for
13:03
the
13:03
entire
13:03
week
13:04
for
13:04
$39.
13:05
It's
13:05
at
13:05
Podcast
13:06
week.live/finance.
13:09
Is
13:09
there
13:09
a
13:10
special
13:10
code
13:10
that
13:10
you
13:10
can
13:11
give
13:11
us
13:11
so
13:11
that
13:11
we
13:11
can
13:12
get
13:12
in
13:12
for
13:12
less?