We're excited to bring you this interview with Carson Brown, co-founder of TAUR Scooters who are building one of the best designed and coolest looking scooters we've seen on the market. With their team based in London, it’s an excellent discussion about the role of design in micro, and why these new vehicles reflect the culture and environment that they’re designed in. We really hope that you enjoy it.
This was originally a Youtube video for Micromobility Industries - if you’re keen to check that out, check out the link here: https://www.youtube.com/watch?v=Elwybg1Vmeo
Specifically they dig into:
- Carson's background working on electric unicycles
- Why they decided to chase after personally owned scooters
- The importance of design in owned objects
- What does their development process look like, and what were the design decisions they had to weigh up.
- How they thought about the TAUR brand from the get go.
- How they think about the 'hard' part of being in hardware, and what they're facing as a company when getting into production
- How they're thinking about support and maintenance
- The irony of designing one of the most innovative personally owned scooters in a market (the UK) where ownership is banned.
- His long term aspirations for TAUR.