THE THIRD STORY features long-form interviews with creative people of all types, hosted by musician Leo Sidran. Their stories of discovery, loss, ambition, identity, risk, and reward are deeply moving and compelling for all of us as we embark on our own creative journeys.
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episode 188: Leila Cobo
Before she became a journalist, writer, novelist, television show host, and the editor of Latin music coverage for Billboard magazine, Leila Cobo played the piano. She moved from her home in Colombia to New York to study classical piano at the Manhattan School of Music. Music was her mode of transportation.
Eventually she channeled her love of music and her understanding of Latin music and culture into writing, and today she’s one of the most important advocates for Latin music in America. Her new book Decoding Despacito features 19 oral histories about some of the biggest and most significant latin hits of the last 50 years.
With two acclaimed novels, two top-selling biographies and a landmark Latin music industry guide, Leila is one of the world's foremost experts in Latin music, as well as a prolific published author and speaker and the VP of Latin content for Billboard, widely recognized as the Bible of music worldwide.
We spoke recently about the book, her personal journey, and the nuances of Latin music within the context of American popular culture.
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