Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

https://www.spreaker.com/show/sounds-profitable_2

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episode 8: The Future That's Being Ignored: IPv6 vs. IPv4 w/ Tom Barasso


IPv6 certainly isn’t new, but it’s been ignored by podcasting for a long time. And it’s absolutely the future, as the telecom infrastructure of India is showing us. What are we doing to access those 120 million listeners who are currently being left out?Key Links:

  • Tom Barasso of PodLP
  • Article:https://soundsprofitable.com/update/ipv6-and-india-for-podcasts
-----How is the IABv2 working towards utilizing the power of IPv6? What struggles will podcasting have in countries where IPv6 is the main source of addressing?-----Credits:
  • Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
  • Audio engineering by Ian Powell
  • Executive produced by Evo Terra of Simpler Media
  • Special thanks to James Cridland of Podnews
  • Podcast hosting and dynamic insertion wizardry by Whooshkaa
  • Sounds Profitable Theme written by Tim Cameron

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 March 21, 2021  25m