Today's buyer is more informed and more skeptical when it comes to buying. In this podcast, we'll discuss "Finding the Why in How Clients Buy" by using the latest studies in consumer behavior and neuromarketing to sell more effectively!
http://salesinfluence.libsyn.com/podcast
episode 343: Sell the Pain
Loss aversion is real and knowing how to sell the pain of the same over the pain of change is a sales gamechanger.