Podland News

The last word in podcasting news... every Thursday in Podland, James Cridland from Podnews in Australia and Sam Sethi, from Sam Talks Technology in the UK, join forces to review and analyse some of the weeks top podcasting news from around the world. They also interview some of the biggest names making the news. This podcast is sponsored by Buzzsprout and Riverside FM.

https://www.podland.news

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episode 17: It's now 2 million podcasts, Interviews: Chair - Podcast Academy, CEO - Riverside FM, Head of Digital Audio - iHeart Podcast Network [transcript]


Join James Cridland and Sam Sethi on this week's jam-packed show

INTERVIEWS:

  • Donald Albright, Chair, The Podcast Academy
  • Corey Layton, Head of Digital Audio, Australian Radio Network and iHeart Podcast Network
  • Nadav Keyson, CEO& Co-Founder, Riverside.FM

 --- 

NEWS:

  •  We just hit 2 million shows in Apple Podcasts, according to Daniel J Lewis's Podcast Industry Insights tool. Overnight, the total number of shows hit 2,004,462. He says that 37.29% are "active" (published at least one episode in the last 90 days)

  • Podcasts are now available on TV. PodTV is now available on TCL Smart TV channel 1048, or on Roku, or free on their website.

  • The IAB has published its Annual Report, predicting that “in 2021, [US] podcasting will be a $1 billion market”. The organisation had $33.2m of revenue in 2020; $6.4m of that is from the IAB Tech Lab, who work on the podcast measurement standards.

  • Hypercatcher now supports the Podcast Index funding tag. The Breez Lightning client has added a native podcast player on their iOS app. Using the Podcasting 2.0 podcast:value system, listeners can opt to share cryptocurrency with the shows they listen to. 

  • A good day for podcast accessibility: Google has enabled automatic subtitles inside the Chrome browser, adding closed captions to any web-based podcast player as well as other audio. Visit chrome://settings/accessibility in your browser and turn on Live Caption. 

  • Clubhouse is male and under 35, says Signal Hill Insights in the first piece of research in its users that we’ve seen. However, fewer than 20% of Canadian adults have even heard of it (far less using it); and even the people who use it don’t think it’s going to be a big success.

  • Tortoise Media, the “slow media news platform” in the UK, has signed with Acast for podcast distribution and monetisation. 

---
MORE: 

  • Previous Episodes: https://www.podland.news
  • Questions: questions@podland.news

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 2021-03-25  51m
 
 
00:02  James
Welcome
00:02
to
00:02
Podland
00:03
Podland
00:03
is
00:03
sponsored
00:04
by
00:04
buzz
00:04
sprouts.
00:05
The
00:05
easiest
00:06
way
00:06
to
00:06
host,
00:06
promote
00:07
and
00:07
track
00:07
your
00:08
podcast
00:08
there@buzzsprout.com.
00:10
It's
00:11
Thursday,
00:11
March
00:11
the
00:12
25th,
00:12
2021.
00:13
I'm
00:14
James
00:14
credit
00:14
and
00:14
the
00:14
editor
00:15
of
00:15
pod
00:15
news
00:15
here
00:15
in
00:16
Australia.
00:17  Sam
Hello.
00:17
And
00:17
I'm
00:17
Sam
00:18
sniffy.
00:18
The
00:19
editor
00:19
of
00:19
Sam
00:19
Talks
00:20
Technology
00:20
here
00:21  Corey
in
00:21
the
00:21
old
00:21
country.
00:22
And
00:22
I'm
00:22
Corey
00:23
lighten
00:23
from
00:24
IRNS
00:24
iHeart
00:25
Podcast
00:25
network
00:26
Australia.
00:26
And
00:27
later
00:27
I'll
00:27
be
00:27
talking
00:28
about
00:28
Podcast
00:29
down
00:29
on
00:29
that.
00:30
I'm
00:30
the
00:30  Nadev
Keshawn
00:31
from
00:31
Riverside
00:31
that
00:31
a
00:31
femme
00:32
and
00:32
later
00:32
I'll
00:33
be
00:33
talking
00:33
about
00:33
that
00:33
remote
00:34
recording
00:34
tool.
00:35  Don
And
00:35
I'm
00:35
Donald
00:35
Albright
00:36
chair
00:36
of
00:36
the
00:36
Podcast
00:37
Academy.
00:37
And
00:37
later
00:38
I'll
00:38
be
00:38
talking
00:38
about
00:39
the
00:39
Andes.
00:41  James
Well
00:41
Podland
00:42
is
00:42
a
00:42
weekly
00:42
podcast
00:43
where
00:43
Sam
00:43
and
00:43
I
00:44
delve
00:44
deeper
00:44
into
00:44
the
00:45
week's
00:45
podcasting
00:45
news,
00:46
which
00:46
I
00:46
cover
00:46
daily@podnews.net.
00:49  Sam
We'd
00:49
love
00:49
you
00:49
to
00:49
get
00:49
involved
00:50
with
00:50
this
00:50
podcast.
00:51
So
00:51
if
00:51
you
00:51
want
00:51
to
00:51
send
00:52
us
00:52
a
00:52
voice
00:52
message,
00:53
please
00:53
do
00:53
so
00:53
two
00:54
questions
00:55
at
00:55
Podland
00:56
dot
00:56
news,
00:57
or
00:57
you
00:57
can
00:57
tweet
00:57
us
00:58
at
00:58
Podland
00:59
news.
01:00
This
01:00
week's
01:00
big
01:00
story.
01:01
it's
01:01
not
01:01
really
01:01
a
01:01
big
01:02
story,
01:02
James,
01:03
but
01:03
it
01:03
is
01:03
a
01:03
number
01:04
we've
01:04
hit
01:05
2
01:05
million
01:06
podcasts
01:07
coding
01:07
to
01:07
Apple
01:08
podcasts,
01:08
or
01:08
according
01:09
to
01:09
Daniel,
01:10
J
01:10
Lewis
01:10
at
01:10
the
01:10
Podcast
01:11
industry
01:12
insights
01:12
tools.
01:13
Now
01:13
you
01:14
have
01:14
to
01:14
say
01:14
2
01:14
million
01:15
every
01:15
time,
01:15
James,
01:15
is
01:15
that
01:16
going
01:16
to
01:16
be
01:16
okay
01:16
for
01:16
you?
01:17  James
Yeah,
01:17
2
01:17
million,
01:18
So
01:18
what
01:18
you'll
01:18
be
01:18
able
01:19
to
01:19
spot
01:19
now
01:19
is
01:20
you'd
01:20
be
01:20
able
01:20
to
01:20
spot
01:20
the
01:21
people
01:21
that
01:21
aren't
01:21
really
01:22
up
01:22
to
01:22
speed
01:23
with
01:23
the
01:23
podcasting
01:24
world.
01:25
Some
01:25
of
01:25
them
01:25
still
01:26
say,
01:26
Oh,
01:26
there's
01:26
about
01:27
800,000
01:28
podcasts.
01:29
Nope.
01:30
Some
01:30
of
01:30
them
01:30
say
01:30
there's
01:31
about
01:31
one
01:31
and
01:31
a
01:31
half
01:32
million
01:33
podcasts.
01:34
No.
01:35
2
01:35
million
01:36
shows
01:37
in
01:37
Apple
01:37
podcasts.
01:38
37%
01:40
of
01:40
those
01:40
are
01:40
active
01:42
by
01:42
which
01:42
Daniel
01:43
J.
01:43
Lewis
01:43
means
01:44
published
01:44
at
01:44
least
01:45
one
01:45
episode
01:46
in
01:46
the
01:46
last
01:46
90
01:46
days.
01:47
Ask
01:47
me
01:47
if
01:47
I
01:47
care.
01:48
Sam,
01:49
do
01:49
you
01:49
care,
01:49
James?
01:50  Sam
No.
01:51
Good.
01:51
No.
01:54  James
If
01:54
you
01:54
go
01:54
into
01:54
a
01:54
book
01:55
shop,
01:55
does
01:56
anybody
01:56
say,
01:56
Oh,
01:57
I
01:57
wonder,
01:58
ah,
01:58
yes.
01:58
I
01:59
wonder
01:59
where
01:59
the
01:59
Dan
01:59
Brown
02:00
is
02:00
still
02:00
writing
02:01
those
02:01
books.
02:02
Are
02:02
there
02:02
any
02:02
more
02:02
books
02:03
of
02:03
the
02:03
Bible
02:03
being
02:04
written
02:04
now
02:04
or
02:05
has
02:05
that
02:05
pod
02:05
faded?
02:06
What
02:06
a
02:06
load
02:07
of
02:07
nonsense?
02:08
I
02:08
don't
02:08
care
02:08
too
02:08
much
02:09
about
02:09
that
02:09
sort
02:09
of
02:09
thing,
02:09
but
02:10
perhaps
02:10
I
02:10
should.
02:10
I
02:10
don't
02:10
know.
02:11  Sam
I
02:11
think
02:11
he's
02:11
just
02:11
an
02:12
indicative
02:12
that
02:12
the
02:13
industry
02:13
is
02:13
growing
02:13
still.
02:14
That's
02:14
all.
02:14  James
Yes.
02:15
Which
02:15
is
02:15
probably
02:15
a
02:16
good
02:16
thing.
02:16
So
02:17
2
02:17
million
02:18
is
02:18
that
02:18
the
02:18
magic
02:19
number,
02:19
the
02:20
big
02:20
piece
02:20
of
02:20
work
02:21
there
02:21
is
02:21
to
02:21
work
02:22
out,
02:22
which
02:22
are
02:22
the
02:23
good
02:23
podcasts
02:24
in
02:24
the
02:24
2
02:24
million
02:25
and
02:25
which
02:25
are
02:25
the
02:25
bad
02:27  Sam
one
02:27
way
02:27
might
02:27
be
02:28
to
02:28
see
02:28
who
02:28
won
02:28
an
02:28
award.
02:29
That
02:29
would
02:29
be
02:29
a
02:29
way
02:30
to
02:30
find
02:30
out
02:30
which
02:31
of
02:31
the
02:31
good
02:31
ones
02:31
and
02:31
bad
02:32
ones.
02:32
So
02:32
let's
02:33
see.
02:33
A
02:33
few
02:34
weeks
02:34
ago,
02:34
we
02:34
talked
02:34
about
02:34
the
02:35
nominations
02:35
for
02:35
the
02:35
ambiance,
02:36
the
02:36
new
02:36
Podcast
02:37
awards
02:37
for
02:37
the
02:38
Podcast
02:38
industry
02:39
what's
02:39
happened
02:40
there.
02:40
James,
02:40
any
02:41
news?
02:41  James
we
02:41
did,
02:42
I
02:42
was
02:42
able
02:42
to
02:43
chat
02:43
with
02:43
the
02:43
chair
02:44
of
02:44
the
02:44
Podcast
02:45
Academy
02:45
about
02:46
how
02:46
the
02:46
Ambius
02:47
all
02:47
works.
02:48
The
02:48
chair
02:48
is
02:48
Donald
02:49
Albright,
02:50
and
02:50
I
02:50
started
02:51
by
02:51
asking
02:51
him
02:52
what
02:52
the
02:52
Podcast
02:52
Academy
02:53
aims
02:53
to
02:53
do.
02:54
So
02:54
the
02:54
Podcast
02:55  Don
Academy
02:55
is
02:56
a
02:56
professional
02:57
member
02:57
organization.
02:58
And
02:59
we
02:59
celebrate
03:00
both
03:00
excellence
03:01
in
03:01
audio
03:02
diversity
03:03
in
03:03
the
03:04
Podcast
03:04
platform
03:05
as
03:05
well
03:05
as
03:06
a
03:07
focus
03:07
and
03:07
spotlight
03:08
on
03:08
education.
03:10
Networking
03:11
and
03:11
community.
03:12  James
And
03:12
one
03:12
of
03:13
the
03:13
things
03:13
that
03:13
you
03:13
have
03:14
started
03:14
doing
03:14
is
03:15
the
03:15
ambience,
03:16
which
03:16
is
03:16
a
03:17
Podcast
03:17
awards.
03:18
What
03:18
are
03:18
the
03:18
ambers
03:19
setting
03:19
out
03:19
to
03:20
celebrate?
03:21
The
03:21
Podcast
03:21  Don
industry
03:22
deserves
03:23
to
03:23
be
03:23
celebrated.
03:24
And
03:24
what
03:24
we
03:24
wanted
03:25
to
03:25
do
03:25
was
03:25
create
03:25
an
03:25
award
03:26
show
03:26
that
03:26
was
03:27
a
03:27
peer
03:28
driven
03:28
award
03:28
show
03:29
that
03:30
celebrates
03:30
excellence
03:31
in
03:31
audio
03:32
and
03:32
excellence
03:33
and
03:33
podcasting,
03:34
and
03:34
also
03:35
the
03:35
diversity
03:36
and
03:36
the.
03:37
The
03:37
depth
03:38
of
03:38
talent
03:39
that
03:39
the
03:39
industry
03:39
has.
03:40
There's
03:40
so
03:40
many
03:41
podcasts
03:41
with
03:41
2
03:42
million
03:42
podcasts
03:42
out
03:43
there
03:43
and
03:44
we
03:44
deserve
03:45
our
03:45
night,
03:45
right?
03:45
So
03:45
we
03:45
want
03:46
to
03:46
make
03:46
sure
03:46
that
03:46
we're
03:46
celebrating
03:47
all
03:48
the
03:48
different
03:48
diverse
03:48
voices,
03:49
wanna
03:49
make
03:49
sure
03:49
we're
03:49
celebrating
03:50
the
03:50
impactful
03:50
podcasts
03:51
and
03:51
one
03:52
of
03:52
to
03:52
do
03:52
it
03:52
in
03:52
a
03:52
way
03:52
where.
03:53
It's
03:53
actually
03:54
the
03:54
industry
03:54
speaking
03:55
up
03:55
for
03:55
itself
03:56
versus,
03:57
not
03:57
just
03:57
one
03:57
segment
03:58
of
03:58
an
03:58
industry,
03:58
but
03:58
not
03:59
just
03:59
the
03:59
press
04:00
or
04:00
not
04:00
creators
04:01
alone,
04:01
but
04:02
everyone
04:02
who
04:02
was
04:02
working
04:02
within
04:03
the
04:03
industry
04:04
building
04:04
up
04:04
and
04:04
celebrating
04:05
all
04:05
the
04:05
different
04:06
projects
04:06
that
04:06
are
04:06
coming
04:07
out
04:07
within
04:07
that
04:08
calendar
04:08  James
year.
04:08
So
04:09
earlier
04:09
this
04:09
month
04:09
you
04:09
announced
04:10
164
04:11
nominees.
04:12
How
04:12
many
04:12
interests
04:12
did
04:13
you
04:13
get
04:13
and
04:13
how
04:13
were
04:13
the
04:14
nominees
04:14
chosen?
04:15
We've
04:15
got
04:15
over
04:15  Don
a
04:15
thousand
04:16
entries.
04:17
We
04:17
were
04:17
really
04:17
impressed
04:18
by
04:18
that.
04:18
There
04:19
was
04:19
just
04:19
an
04:19
overwhelming
04:19
response.
04:20
We
04:20
weren't
04:20
sure.
04:21
How
04:21
many
04:21
we
04:22
would
04:22
give,
04:22
but
04:22
a
04:22
thousand
04:23
was
04:23
really
04:24
a
04:24
number
04:24
that
04:24
we
04:25
thought
04:25
was
04:25
great
04:25
for
04:26
our
04:26
first
04:26
year,
04:26
164
04:27
of
04:27
those
04:28
were
04:28
obviously
04:28
our
04:28
nominees,
04:29
the
04:29
process.
04:30
We
04:30
have
04:30
two
04:30
rounds
04:31
of
04:31
judging.
04:31
We
04:32
have
04:32
a
04:32
hundred
04:32
member
04:33
panel
04:33
called
04:33
the
04:33
blue
04:34
ribbon
04:34
panel,
04:35
and
04:35
they're
04:35
all
04:35
made
04:35
up
04:35
of
04:35
members
04:36
of
04:36
the
04:36
Podcast
04:36
Academy.
04:37
Our
04:37
current
04:38
numbers.
04:38
And
04:38
the
04:38
Academy
04:39
itself
04:39
is
04:39
over
04:40
800
04:40
members,
04:41
but
04:41
the
04:41
a
04:41
hundred
04:41
members
04:42
of
04:42
the
04:42
blue
04:42
ribbon
04:42
panel
04:43
went
04:43
through
04:44
two
04:44
phases
04:44
of
04:44
judging.
04:45
They
04:45
judged
04:46
all
04:46
of
04:46
the
04:46
different
04:47
submissions
04:47
based
04:48
on
04:48
several
04:49
different
04:49
criteria.
04:50
And
04:51
that
04:51
basically
04:52
kicked
04:52
out
04:52
a
04:52
score
04:53
and
04:53
the.
04:54
Top
04:54
seven
04:55
scores
04:56
became
04:56
our
04:56
nominees
04:56
in
04:56
each
04:57
category.
04:58  James
Why
04:58
wasn't
04:58
my
04:59
pod
04:59
news
04:59
Podcast.
05:00
why
05:00
didn't
05:00
that
05:00
get
05:01
into
05:01
the
05:01
nominees?
05:01
I'm
05:01
only
05:02
joking.
05:03
I
05:03
know
05:03
why,
05:03
because
05:03
he's
05:04
not
05:04
very
05:04
good.
05:04
so
05:05
how
05:05
will
05:05
the
05:05
winners
05:06
be
05:06
voted
05:07
for,
05:08
so
05:08
the
05:08  Don
difference
05:08
between
05:09
the
05:09
nomination
05:09
process
05:10
and
05:10
the
05:10
process
05:11
of
05:11
determining
05:11
the
05:11
winners
05:12
is
05:12
that
05:13
any
05:13
member
05:14
of
05:14
the
05:14
organization
05:15
will
05:15
be
05:15
voting
05:16
on
05:16
the
05:16
nominees,
05:17
whereas
05:17
it
05:18
was
05:18
the
05:18
panel
05:18
that
05:19
any
05:19
member.
05:19
So
05:19
if
05:19
you're
05:20
a
05:20
member
05:20
of
05:20
the
05:20
Podcast
05:20
Academy
05:21
I
05:21
think
05:22
we
05:22
are
05:22
extending
05:23
membership
05:23
through
05:24
the
05:25
26th
05:25
of
05:25
this
05:25
month.
05:26
So
05:26
if
05:26
you're
05:26
a
05:26
member
05:26
by
05:26
the
05:26
26th,
05:27
then
05:27
your
05:27
vote
05:28
counts.
05:28
Just
05:28
like
05:28
my
05:29
vote
05:29
counts
05:29
towards
05:30
who
05:30
those
05:30
winners
05:31
are.
05:31  James
Okay.
05:32
So
05:32
you
05:32
have
05:32
less
05:32
than
05:32
24
05:33
hours.
05:33
If
05:33
you
05:33
want
05:33
to
05:34
vote,
05:35
if
05:35
you
05:35
want
05:35
to
05:35
become
05:35
a
05:35
member
05:36
of
05:36
the
05:36
Podcast
05:36
Academy,
05:37
but
05:37
you
05:37
should
05:37
becoming
05:38
a
05:38
member
05:38
of
05:38
the
05:38
Podcast
05:39
Academy
05:39
anyway,
05:40
so
05:40
they
05:40
will
05:40
do
05:41
the
05:41
final
05:42
voting.
05:43
And
05:43
then
05:43
there's
05:44
a
05:44
big
05:44
presumably
05:45
virtual
05:46
awards
05:46
ceremony
05:47
coming
05:47
up.
05:48
Isn't
05:48
there.
05:48  Don
Yes.
05:49
So
05:49
we
05:49
are
05:50
doing
05:50
our
05:50
first
05:51
inaugural
05:51
Abby's.
05:52
It's
05:52
been.
05:53
in
05:53
the
05:53
words
05:53
we
05:53
announced
05:54
the
05:54
ambience,
05:54
when
05:54
we
05:54
first
05:55
set
05:55
out
05:56
to
05:56
launch
05:56
the
05:57
Academy.
05:58
So
05:58
this
05:59
is
05:59
now
06:00
over
06:00
a
06:00
year
06:00
in
06:00
the
06:00
making
06:01
May
06:01
16th
06:01
at
06:01
5:00
06:02
PM
06:02
is
06:02
when
06:04
the
06:04
show
06:04
will
06:04
kick
06:04
off.
06:05
We
06:05
have
06:05
a
06:05
pre
06:05
show
06:05
prior
06:05
to
06:06
that.
06:06
And
06:07
yeah,
06:07
we're
06:07
looking
06:07
have
06:08
a
06:08
night
06:08
of.
06:08
Virtual
06:09
fun.
06:10
initially
06:10
we
06:10
set
06:10
out
06:11
to
06:11
do
06:11
this
06:11
in
06:12
person,
06:12
but
06:12
obviously
06:12
we
06:13
want
06:13
to
06:13
make
06:13
a
06:13
safer
06:14
work
06:14
award
06:14
show
06:15
this
06:15
entertaining,
06:16
not,
06:16
it's
06:16
for
06:16
the
06:17
industry
06:17
as
06:17
a
06:17
whole
06:17
is
06:17
for
06:18
the
06:18
listeners
06:18
is
06:18
for
06:18
the
06:18
creators.
06:19
So
06:20
you
06:20
want
06:20
to
06:20
make
06:20
it
06:20
a
06:20
fun
06:20
event
06:21
where
06:21
you
06:21
can
06:21
honor
06:22
excellence
06:22
in
06:22
an
06:22
audience.
06:23  James
So
06:23
we'll
06:23
be
06:23
able
06:23
to
06:24
watch
06:24
that
06:24
on
06:24
online.
06:25
Will
06:25
you
06:25
need
06:25
to
06:25
be
06:26
an
06:26
Academy
06:26
member
06:26
or
06:27
is
06:27
it
06:27
open
06:27
to
06:27
anybody
06:28  Don
it's
06:28
open
06:28
to
06:28
anyone
06:29
to
06:29
watch.
06:29
We'll
06:29
be
06:29
streaming
06:30
live
06:30
on
06:31
YouTube
06:31
and
06:31
on
06:32
Twitch.
06:32
and
06:33
yeah,
06:33
we
06:33
encourage
06:34
everyone
06:34
to,
06:35
Vote
06:35
become
06:35
a
06:35
member
06:36
and
06:36
vote
06:36
watch,
06:37
see
06:37
who
06:37
wins
06:37
and
06:38
follow
06:38
your
06:38
favorite
06:38
Podcast.
06:39
We're
06:39
looking
06:39
forward
06:40
to
06:40
some
06:40
announcements
06:41
coming
06:41
up
06:41
soon
06:41
in
06:42
terms
06:42
of
06:42
pre-show
06:43
and
06:43
hosts.
06:43
So
06:43
we
06:43
have
06:44
a
06:44
few
06:44
more
06:44
things
06:44
up
06:44
our
06:44
sleeve
06:45
before
06:45
that
06:45  James
award
06:46
date
06:46
hits.
06:46
Okay.
06:47
Interesting.
06:48
Interesting.
06:49
Now
06:49
I
06:49
had
06:49
a
06:49
look
06:50
at
06:50
the
06:50
nominees,
06:51
lots
06:51
of
06:51
nominees.
06:52
Of
06:52
course,
06:52
fewer
06:53
than
06:53
10%
06:54
from
06:54
outside
06:54
the
06:54
U
06:54
S
06:55
and
06:55
most
06:55
of
06:55
them
06:55
from
06:56
the
06:56
UK,
06:56
which
06:56
is
06:57
my
06:57
home
06:58
country
06:58
to,
06:59
from
06:59
Australia,
06:59
which
06:59
is
07:00
where
07:00
I
07:00
live
07:00
now,
07:00
which
07:00
is
07:01
exciting
07:01
four
07:01
from
07:02
Canada,
07:02
one
07:02
from
07:02
the
07:03
UAE.
07:03
Do
07:04
you
07:04
think
07:04
that
07:04
the
07:05
U
07:05
S
07:05
focus
07:06
is
07:06
just
07:06
the
07:06
way
07:07
that
07:07
the
07:07
industry
07:07
is?
07:08
Or
07:08
is
07:08
that
07:08
something
07:09
you'd
07:09
like
07:09
to
07:09
work
07:09
on
07:09
in
07:09
the
07:09
future?
07:10
Sure.
07:10  Don
Yeah.
07:11
There
07:11
are
07:11
a
07:11
number
07:11
of
07:11
things
07:11
that
07:11
you
07:11
want
07:12
to
07:12
work
07:12
on
07:12
in
07:13
the
07:13
future.
07:13
Part
07:14
of
07:14
the
07:14
reason
07:15
that
07:15
I
07:15
joined
07:15
was.
07:16
To
07:16
become
07:17
part
07:17
of
07:17
the
07:17
change
07:17
in
07:17
the
07:18
industry.
07:18
if
07:18
you
07:18
want
07:18
the
07:18
industry
07:18
to
07:19
reflect
07:19
something,
07:20
then
07:20
you
07:20
should
07:20
get
07:20
in
07:20
there
07:21
and
07:21
help
07:21
to,
07:22
help
07:22
it
07:22
to
07:23
help
07:23
build
07:23
it
07:23
to
07:23
be
07:23
what
07:24
you
07:24
want
07:24
it
07:24
to
07:24
be.
07:25
And
07:25
we
07:25
want
07:25
to
07:25
become
07:26
a
07:26
more
07:26
diverse
07:26
organization.
07:27
We
07:27
want
07:27
to
07:27
become
07:28
an
07:28
organization
07:29
that
07:29
is
07:29
just
07:30
as
07:30
beneficial
07:30
to
07:31
the
07:31
big
07:31
players
07:32
as.
07:32
To
07:32
the
07:32
independence.
07:33
And
07:33
one
07:34
of
07:34
the
07:34
big
07:34
things
07:34
on
07:34
our
07:34
list
07:35
that
07:35
we
07:35
talk
07:35
about
07:36
on
07:36
a
07:36
monthly
07:37
basis
07:37
is
07:37
how
07:38
are
07:38
we
07:39
truly
07:40
going
07:40
to
07:40
be
07:40
represented
07:40
as
07:40
international
07:41
organization?
07:42
All
07:42
right.
07:43
Currently
07:43
we
07:43
only
07:43
have
07:43
one
07:44
governor
07:44
outside
07:45
of
07:45
the
07:45
U
07:45
S
07:46
based
07:46
in
07:46
the
07:46
UK.
07:47
And
07:47
we
07:47
want
07:47
to
07:47
expand
07:48
that
07:48
out.
07:48
We
07:48
want
07:48
to
07:48
have
07:49
in
07:49
the
07:49
future
07:50
subcommittees
07:50
that
07:51
are
07:51
helping
07:51
to
07:51
inform
07:52
us
07:52
of
07:52
the
07:53
different
07:53
policies
07:53
and
07:53
practices
07:54
across
07:55
the
07:55
nations.
07:56
Actually,
07:56
there's
07:56
a
07:56
language
07:56
barrier
07:57
in
07:57
some
07:57
In
07:57
some
07:58
countries,
07:59
so
07:59
we're
07:59
going
07:59
to
07:59
be
07:59
working
08:00
on
08:00
that
08:00
as
08:00
well.
08:00
But,
08:01
I
08:01
think
08:01
there's,
08:02
there
08:02
is
08:02
a
08:02
path
08:03
to
08:03
expansion
08:04
in,
08:04
throughout
08:05
Canada,
08:05
throughout
08:06
Europe,
08:07
South
08:07
America
08:08
and
08:08
Australia.
08:09
that's
08:09  James
definitely
08:09
a
08:09
focus
08:10
moving
08:10
forward.
08:11
Yeah.
08:11
Yeah.
08:11
And
08:11
I
08:11
noticed
08:12
that
08:12
I
08:12
think
08:12
all
08:12
of
08:13
the
08:13
nominees
08:13
were
08:14
English
08:14
language.
08:14
Maybe
08:15
there
08:15
was
08:15
one
08:15
Spanish
08:15
language
08:16
in
08:16
there,
08:16
but
08:16
I
08:16
think
08:17
that
08:17
was
08:17
basically
08:18
it
08:18
is
08:18
again,
08:18
is
08:18
that
08:19
a
08:19
reflection
08:19
of
08:19
where
08:20
the
08:20
industry
08:20
is
08:20
right
08:21
now
08:21
or
08:21
again,
08:22
is
08:22
that
08:22
a
08:22
plan.
08:23  Don
Yeah,
08:23
I
08:23
think
08:23
it's
08:23
a
08:23
reflection.
08:24
if
08:24
you
08:24
just
08:24
look
08:24
at
08:25
podcasting
08:26
in
08:26
general
08:26
and
08:26
how
08:27
the,
08:27
just
08:28
where
08:28
are
08:28
the
08:28
numbers
08:29
and
08:29
where
08:29
are
08:29
those
08:29
listeners
08:30
coming
08:30
from
08:31
there?
08:31
Even
08:32
our
08:32
shows,
08:33
are
08:33
nine,
08:34
we're
08:34
getting
08:34
90.
08:35
I
08:35
believe
08:36
6%
08:36
of
08:36
all
08:37
of
08:37
our
08:37
listenership
08:37
is
08:37
coming
08:37
from
08:38
the
08:38
U
08:38
S
08:38
so
08:38
that's
08:38
the
08:38
big
08:39
bulk
08:39
of
08:39
listeners.
08:40
I
08:40
think
08:40
the
08:40
good
08:40
thing
08:40
is
08:41
that.
08:41
People
08:42
you
08:43
listen
08:43
to
08:43
podcasts,
08:44
you're
08:44
exploring.
08:45
And
08:45
I
08:45
think
08:46
what
08:46
we
08:46
should
08:46
be
08:47
doing
08:47
is
08:48
outreach
08:48
into
08:49
other
08:49
countries,
08:49
finding
08:50
other
08:50
stories,
08:50
talent,
08:51
and
08:51
bringing
08:51
them
08:52
not
08:52
only
08:52
for
08:53
the
08:53
U
08:53
S
08:53
audience,
08:54
but
08:54
if
08:54
the
08:55
USI
08:55
is
08:55
discovering
08:56
talent
08:56
from
08:56
outside
08:56
the
08:57
U
08:57
S
08:57
then
08:57
they
08:57
will
08:57
also
08:58
go
08:58
there
08:58
to
08:58
hear
08:58
stories
08:59
that
08:59
are
09:00
taking
09:00
place
09:00
outside
09:01
of
09:01
the
09:01
U
09:01
S
09:01
because
09:01
you
09:01
want
09:02
to
09:02
travel,
09:02
you
09:02
want
09:02
to
09:02
remind
09:03
to
09:03
traveling
09:03
and
09:03
listening
09:03
to
09:04
audio
09:04
showed,
09:05
or
09:05
we're
09:05
working
09:05
on
09:06
A
09:06
project
09:06
now
09:07
with
09:07
a
09:07
host
09:07
that's
09:08
from
09:08
New
09:08
Zealand.
09:09
yeah
09:09
we're
09:09
open.
09:10
And
09:10
we
09:10
definitely
09:10
want
09:11
to
09:11
make
09:11
this,
09:12
we
09:12
want
09:12
to
09:12
be
09:12
inviting,
09:13
right?
09:13
We
09:13
want
09:13
people
09:13
to
09:13
want
09:14
to
09:14
be
09:14
a
09:14
part
09:14
of
09:14
this
09:15
and
09:15
accommodate
09:16
and
09:16
make
09:16
sure
09:17
that
09:17
they're
09:17
there.
09:17
We're
09:18
also
09:18
providing
09:19
them
09:19
with
09:19
the
09:19
services
09:19
that
09:20
we're
09:20
proud
09:20
of
09:20
when
09:20
in
09:20
the
09:20
U
09:21
S
09:21
so
09:21
the
09:21
fact
09:22
that
09:22
we
09:22
can
09:22
do
09:22
a
09:22
lot
09:22
of
09:22
this
09:22
stuff
09:23
virtually,
09:23
I
09:23
think
09:23
is
09:24
great
09:24
because
09:25
everyone,
09:25
no
09:25
matter
09:25
where
09:26
you
09:26
are,
09:26
I
09:26
can
09:26
participate
09:27
in
09:27
our
09:27
webinars,
09:28
in
09:28
our
09:28
socials
09:29
where
09:29
you
09:29
can
09:29
just
09:30
meet
09:30
and
09:30
greet
09:30
and
09:30
network.
09:31
yeah,
09:31
we're
09:31
looking
09:31
forward
09:32
to
09:32
bigger
09:32
and
09:32  James
better
09:33
things.
09:33
Yeah.
09:33
I'll
09:34
tell
09:34
you
09:34
what
09:34
I
09:34
can
09:34
take
09:34
parts
09:35
of
09:35
them.
09:35
If
09:35
I
09:35
get
09:35
up
09:36
early
09:36
enough.
09:36
that's
09:36
always
09:37
a
09:37
hard
09:37
thing
09:37
for
09:37
me.
09:38
So
09:38
the
09:38
future
09:38
plans
09:39
for
09:39
the
09:39
Academy,
09:40
obviously
09:40
the
09:41
awards
09:41
are
09:41
going
09:41
to
09:42
be
09:42
a
09:42
tent
09:42
pole
09:42
event
09:43
that
09:43
you
09:43
do
09:44
every
09:44
single
09:45
year
09:45
and
09:45
hopefully
09:46
a
09:46
physical
09:47
event
09:47
in
09:48
future
09:49
years.
09:49
you've
09:49
alluded
09:50
to
09:50
things
09:50
like
09:51
webinars
09:51
and
09:52
stuff
09:52
like
09:52
that.
09:52
what
09:52
else
09:53
are
09:53
you
09:53
planning
09:53
for
09:54
the
09:54
future
09:54
of
09:54
the
09:54
Academy?
09:55  Don
So
09:55
we
09:55
want
09:55
this
09:56
to
09:56
really,
09:56
it's
09:56
all
09:57
about
09:57
the
09:57
members,
09:57
right?
09:57
We
09:57
want
09:58
this
09:58
to
09:58
be
09:58
beneficial.
09:59
it's
09:59
not
09:59
really
09:59
about.
10:00
The
10:00
award
10:01
show
10:01
is
10:01
the
10:01
glitz
10:02
and
10:02
the
10:02
glamorous
10:02
thing
10:02
you
10:03
want
10:03
to
10:03
dress
10:03
up
10:03
to
10:04
just
10:04
up
10:04
for
10:04
and
10:04
go
10:05
to,
10:05
watch
10:06
whether
10:06
it's
10:06
streaming
10:06
or
10:07
in
10:07
person,
10:08
but.
10:08
it's
10:08
the
10:08
other
10:09
11
10:10
months
10:10
out
10:10
of
10:10
the
10:10
year
10:11
of
10:11
this
10:11
really
10:12
the
10:12
benefit
10:12
to
10:12
our
10:13
members,
10:13
right?
10:13
So
10:14
we
10:14
want
10:14
to
10:14
make
10:14
sure
10:15
that
10:15
we
10:15
are
10:16
leveling
10:16
the
10:16
playing
10:17
field
10:17
and
10:17
providing
10:17
access
10:18
to
10:18
all
10:19
of
10:19
our
10:19
members.
10:19
If
10:19
that
10:19
means
10:20
like
10:20
we
10:20
just
10:20
finished
10:21
a
10:21
sales
10:21
and
10:22
monetization
10:22
guide.
10:23
So
10:23
if
10:23
you
10:23
are
10:23
interested
10:23
in,
10:23
in
10:24
in
10:24
how
10:24
to
10:24
sales
10:24
and
10:25
monetization
10:25
work
10:26
in
10:26
the
10:26
Podcast
10:26
industry,
10:27
you
10:27
want
10:27
to
10:27
provide
10:28
those
10:28
guidelines
10:29
and
10:29
materials
10:30
for
10:30
everyone
10:30
to
10:31
be
10:31
able
10:31
to
10:31
have
10:31
access
10:32
to
10:32
a
10:33
lot
10:33
of
10:33
the
10:33
things
10:33
that
10:33
you
10:33
might
10:34
have
10:34
to
10:34
either.
10:35
Pay
10:35
a
10:35
subscription
10:36
for,
10:37
or
10:37
go
10:37
to
10:37
a
10:38
masterclass.
10:39
We
10:39
want
10:39
to
10:39
be
10:39
able
10:39
to
10:39
provide
10:40
a
10:40
year
10:40
round
10:41
access
10:41
to
10:41
all
10:41
this
10:41
stuff,
10:42
as
10:42
well
10:42
as
10:43
so
10:43
while
10:43
you're
10:43
getting
10:43
the
10:44
resources
10:44
from
10:44
the
10:44
resource
10:45
guides,
10:45
you're,
10:46
attending
10:46
monthly,
10:47
AMH,
10:47
which
10:48
we
10:48
have
10:48
coming
10:48
up
10:48
in
10:49
a
10:49
couple
10:49
of
10:49
days,
10:49
which
10:49
is
10:49
ask
10:50
me
10:50
anything
10:50
where
10:51
we
10:51
have
10:51
four
10:51
governors.
10:52
And
10:52
if
10:52
you
10:52
have
10:53
whatever
10:53
questions
10:53
that
10:53
you
10:53
have,
10:54
you
10:54
shoot
10:55
those
10:55
out
10:55
to
10:55
us
10:55
and
10:56
we'll,
10:56
That
10:56
all
10:56
of
10:56
our
10:57
experience
10:57
collectively
10:58
on
10:58
the,
10:58
on
10:58
that
10:59
panel.
10:59
And
10:59
we'll
10:59
be
10:59
able
11:00
to
11:00
answer
11:00
and
11:00
give
11:00
you
11:01
some
11:01
advice
11:01
and
11:01
guidance.
11:02
we
11:02
also
11:02
have
11:03
a
11:03
mentorship
11:03
program
11:04
where
11:04
you
11:05
can
11:05
be
11:05
a
11:05
mentor
11:06
a
11:06
mentee
11:07
or
11:07
both.
11:08
we
11:08
wanna,
11:08
we
11:08
want
11:09
this
11:09
organization
11:09
to
11:09
be
11:10
where
11:10
we're
11:10
all
11:11
continuously
11:11
giving.
11:12
So
11:13
if
11:13
you
11:13
feel
11:13
like
11:13
you're
11:14
intermediate
11:15
to
11:15
high
11:15
level
11:16
in
11:16
the
11:16
Podcast
11:16
industry,
11:17
maybe
11:17
your
11:17
involvement
11:18
is
11:18
because
11:18
you
11:18
want
11:19
to
11:19
give
11:19
back
11:19
to
11:19
the
11:19
new
11:19
Podcast.
11:20
And
11:20
that's
11:21
really
11:21
where.
11:22
My
11:22
involvement
11:23
comes
11:23
in
11:23
is
11:23
that,
11:23
my
11:24
the
11:25
way
11:25
I
11:25
came
11:25
up
11:25
in
11:25
Podcast
11:26
and
11:26
was
11:26
like
11:26
many
11:27
of
11:27
these
11:27
people
11:27
who
11:27
are
11:28
just
11:28
becoming
11:28
members,
11:29
I
11:29
had
11:30
a
11:30
brand
11:30
new
11:31
Podcast
11:31
and
11:31
knew
11:31
nothing
11:32
about
11:32
the
11:32
industry
11:32
had
11:33
to
11:33
learn
11:33
everything
11:33
firsthand.
11:34
So
11:34
I
11:34
wish
11:35
there
11:35
was
11:35
an
11:35
Academy
11:35
or
11:36
something
11:36
that
11:36
I
11:36
could
11:36
have
11:36
joined
11:37
back
11:37
then
11:37
to
11:37
really
11:38
understand
11:38
even
11:38
the
11:38
terminology
11:39
of
11:39
what's,
11:39
all
11:39
these
11:40
things
11:40
that
11:40
are
11:40
being
11:40
thrown
11:41
around.
11:41
So
11:42
can
11:42
we
11:42
just
11:42
about.
11:42
servicing
11:43
that,
11:43
that
11:43
group.
11:44
we've
11:44
been
11:44
talking
11:44
about
11:45
internship
11:45
and
11:45
fellowship
11:46
programs,
11:47
placement
11:47
early
11:48
access
11:48
to
11:48
job
11:49
postings,
11:49
things
11:49
like
11:50
that
11:50
are
11:50
all
11:50
the
11:50
things
11:51
that
11:51
we're
11:51
throwing
11:51
around,
11:52
just
11:52
so
11:52
that
11:52
our
11:52
members
11:53
are
11:53
really,
11:53
truly
11:53
getting
11:53  James
the
11:53
benefit.
11:55
And
11:55
if
11:56
I'm
11:56
listening
11:56
and
11:56
I've
11:56
not
11:57
yet
11:57
joined
11:57
the
11:57
Podcast
11:58
Academy,
11:58
is
11:59
it
11:59
fearsome
11:59
expensive?
12:00
And
12:00
how
12:00
do
12:01
I
12:01
join
12:01
in
12:01
the
12:01
first
12:01
place?
12:02
It
12:03
is
12:03  Don
hopefully
12:03
not
12:03
very
12:04
expensive.
12:04
it
12:04
is
12:05
a
12:05
hundred
12:05
dollars
12:05
a
12:05
year.
12:06
We
12:06
also
12:07
offer
12:07
plenty
12:07
of
12:07
discounts
12:08
throughout,
12:09
throughout
12:09
the
12:09
year.
12:09
and
12:10