Social Media and Politics

Social Media and Politics is a podcast bringing you innovative, first-hand insights into how social media is changing the political game. Subscribe for interviews and analysis with politicians, academics, and leading digital strategists to get their take on how social media influences the ways we engage with politics and democracy. Social Media and Politics is hosted by Michael Bossetta, political scientist at Lund University. Check out the podcast's official website: https://socialmediaandpolitics.org.

https://socialmediaandpolitics.org

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episode 123: Social Media Influencers and Political Campaigns, with Madeline V. Twomey


Madeline V. Twomey, President at Rufus and Mane, discusses how social media influencers can benefit political campaigns (and vice versa). Madeline forged digital influencer partnerships for Joe Biden's presidential campaign and inauguration. She shares her experiences working with influencer programs and her thoughts on best practices moving forward.

We talk about the value that influencers can provide to campaigns, how their working relationship looks like in practice, and how storytelling can help non-political influencers break into politics

Here's Madeline's Medium post discussing her 10 lessons from the Biden campaign. 

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 2021-03-28  36m