Business Side of Music

Are you prepared to run your Day to day operations? Your publicity, your Marketing, your Branding, and your Performance as an artist? Also, keep in mind that you really can’t pay anybody to like your music. You can, however, create a brand. Creating a brand helps identify that you find the marketing partners to help you reach your audience. Guest Nathan Dohse helps explain how to put all of these into action, creating a platform that could lead to better success than you could imagine.

Nathan Dohse is the COO of AGD Ent. Co. and the author and founder zero To 60 By AGD; a curriculum-based day to day management program for performing artists. Like many others in the artist management field, he got his start as a performing artist himself. Unlike many others… that start was in a Christian Screamo Rock band, which later transitioned to the more accessible genre of Indie/Rock with similarities to Jimmy Eat World, Foo Fighters, and Augustana. The group achieved many notable opportunities over a decade of activity, allowing Nathan and his brother Tim (bandmate and AGD Co-Founder) the necessary experience to transition to artist management. 

“If I’m honest with myself, I spent more time on the business of being in a band than I did focusing on the art we were trying to create. Don’t get me wrong, I can still write a good hook, but it wasn’t my main concern at any given moment,” says Dohse 

With this retrospective view in mind, Dohse began to work on the 250+ task curriculum focused on helping artists Balance Art & Industry. The curriculum reached completion in December of 2013, and Dohse launched the program with 4 beta artists the following Spring. He continues to grow the artist roster within the program while expanding the service offerings from AGD Ent. Co. 

AMD's program ZT60 is a day-to-day management service that provides strategy development for recording artists. ZT60 Artist Coaches are trained to move and guide musicians at a steady pace and provide the foundation for an artist’s success in the industry. Artist Coaches understand a ZT60 musician intends to release music and become a confident performer. ZT60 is designed to work with the artist’s personality and develop their brand according to these goals. Services are available to all artists at any level of career development.

ZT60 Artist Coaches are trained to move and guide musicians at a steady pace and provide the foundation for an artist’s success in the industry. Artist Coaches understand a ZT60 musician intends to release music and become a confident performer. ZT60 is designed to work with the artist’s personality and develop their brand according to these goals. Services are available to all artists at any level of career development.

“We believe that motivated artists should have the opportunity to succeed,” said Nathan Dohse, President of AGD Entertainment and Author of the Zero To 60 Program.  “Finances should not be the main cause preventing success as an artist. AGD prides itself on being the most affordable solution for artists needing guidance to properly execute a creative project release. Still, we recognize that some talented artists might not be able to participate in the ZT60 community and program services due to financial constraints.” 

ABOUT AGD ENTERTAINMENT

Another Great Day Entertainment Co. (AGD) is based in Nashville and was founded in 2014 by brothers Nathan and Timothy Dohse. The company's primary focus has been artist development and entertainment management services;  label and publishing services will begin in 2021. AGD serves to educate and inspire our clients with our knowledgeable team of industry professionals and community collaboration. AGD cultivates a fun environment with an emphasis on respect, creativity, and relationships.

AGD provides the necessary steps and connections for artists of any popularity or tenure to advance in their careers. Furthermore, we facilitate the training and growth opportunities for music industry professionals as artist coaches and day-to-day managers to identify team members with the ability and desire to operate as effective artist managers eventually. http://agdentertainment.com.

The Business Side of Music ™

© 2021 Beyond the Music

• Co-Produced and Hosted (by the guy who has a face for podcasting):  Bob Bender
• Co-Producer, Creator, and Technical Advisor (the man behind the curtain):  Tom Sabella
• Director of Video and Continuity (the brains of the entire operation): Deborah Halle
• Audio/Video Editor Mark Sabella Midnight Express Studio  Olian, NY
• Marketing and Social Media: Kaitlin Fritts
• Executive Assistant to Bob and Tom (the one who keeps us on track and our schedules straight) Tammy Kowalski
• All Around Problem Solver: Connie Ribas
• Recorded at: The Bunker in Franklin, TN (except during the Covid 19 pandemic, then it's pretty much done VIA Skype or over the phone, with the exception for those fearless enough to come to Bob Bender’s living room… and there are a few).
• Mixed and Mastered at Music Dog Studios in Nashville, TN
• Production Sound Design: Keith Stark
• Voice Over and Promo: Lisa Fuson

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The music provided for this episode is from:

Artist: Lacy J. Dalton

Single: It Takes An Earthquake Sometimes

Album: Scarecrow

Composer: Lacy J. Dalton

Website: www.lacyjdalton.org