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The last word in podcasting news... every Thursday in Podland, James Cridland from Podnews in Australia and Sam Sethi, from Sam Talks Technology in the UK, join forces to review and analyse some of the weeks top podcasting news from around the world. They also interview some of the biggest names making the news. This podcast is sponsored by Buzzsprout and Riverside FM.

https://www.podland.news

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episode 18: Organiser of The British Podcast Awards Matt Deegan joins as co-host. Spotify launch 'Sound Up' and buy Locker Room. Voting for the Ambies is now open. You can now download the Podclock. [transcript]


Join Sam Sethi and Matt Deegan on this week's highly informative show

NEWS:

  • James Cridland launches his new project the PodClock

  • The British Podcast Awards has closed entries for this year. Organiser Matt Deegan says it was the best ever year, with entries up a third since 2020.

  • Last week we talked about how podcasting had hit 2 million shows in Apple Podcast

  • Spotify is to hold a new round of Sound Up programs: a global program that gives under-represented podcasters the tools to boost their platforms and build their own shows. The website lists shows from previous Sound Up alumni and the full details about where they are taking part.

    • The first to announce is the Australia Sound Up Program, aimed at Indigenous or Torres Strait Islander podcasters. If that’s you, you’ve until April 19 to enter.

    • The company has also launched Behind The Mic, a new apprenticeship program coming later this year to support aspiring Black podcast producers. Three apprentices will become permanent Spotify employees as a result.

      Happy sixth anniversary to Podcasts in Color 
  • Spotify has bought Locker Room, an iOS-only live sports audio app. Like Clubhouse and Twitter Spaces, it will let anyone host audio conversations. It’s to rebrand under a new name, and Gustav Söderström, chief R&D officer at Spotify, hints at integration with Anchor and Spotify’s podcasts

  • Voting is now open for The Ambies. Any Podcast Academy member can now vote - log in at The Podcast Academy’s website and follow the prompts.

  • The Podcast Index now lists over 2m podcasts. It doesn’t automatically pull new shows from Apple Podcasts, but even so, has now overtaken the number of shows there.

  • The Podcast Index website now also shows Value for Value splits, as in this example. Watch Podnews in the next few days for a full article on how this all works.

---
MORE: 

  • Previous Episodes: https://www.podland.news
  • Questions: questions@podland.news


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 2021-04-01  41m
 
 
00:00  Matt
Welcome
00:00
to
00:00
Portland.
00:01
Podland
00:01
sponsored
00:01
by
00:02
Buzzsprout
00:02
the
00:02
easiest
00:03
way
00:03
to
00:03
host,
00:04
promote
00:04
and
00:04
track
00:04
your
00:04
Podcast
00:05
there@buzzsprout.com.
00:07
It's
00:08
Thursday,
00:08
April
00:09
1st,
00:09
2021.
00:10
I'm
00:10
Matt
00:10
Degan
00:10
from
00:11
the
00:11
British
00:11
Podcast
00:11
awards
00:12
in
00:12
the
00:12
UK,
00:13
and
00:13
I'm
00:13
replacing
00:14
James
00:14
well
00:15
temporarily
00:16
on
00:16
Parkland.
00:16
As
00:16
he
00:16
develops
00:17
this
00:17
new
00:17
project,
00:18
the
00:18
pod
00:18
clock,
00:19
which
00:19
is
00:19
available
00:20
on
00:20
Apple
00:20
podcasts
00:21
today.
00:22  Sam
And
00:23
I'm
00:23
still
00:23
here.
00:24
I'm
00:24
Sam
00:24
Sethi,
00:25
the
00:25
editor
00:25
of
00:25
Sam
00:26
Talks
00:26
Technology,
00:27
the
00:27
managing
00:27
director
00:28
of
00:28
a
00:28
new
00:28
radio
00:28
station
00:29
called
00:29
river
00:29
radio
00:30
here
00:30
in
00:30
the
00:30
UK,
00:31
and
00:31
clearly
00:32
certifiable
00:33
starting
00:33
a
00:33
radio
00:34
station.
00:35  Matt
Portland's
00:35
a
00:35
weekly
00:36
podcast
00:36
where
00:36
Sam
00:37
and
00:37
James
00:37
well,
00:38
normally
00:38
delve
00:39
into
00:39
the
00:39
week's
00:39
podcasting
00:40
news.
00:40  Sam
Now,
00:41
please
00:41
get
00:41
involved
00:42
with
00:42
this
00:42
Podcast
00:42
centers,
00:43
a
00:43
voice
00:43
message
00:44
to
00:44
questions
00:44
at
00:45
Podland
00:45
dot
00:45
news,
00:46
or
00:46
you
00:46
can
00:46
tweet
00:47
us
00:47
at
00:47
Podland
00:48
news.
00:49
Now
00:49
this
00:49
week,
00:49
speak
00:49
stories.
00:50
I'm
00:50
really
00:50
honored
00:50
to
00:50
have
00:51
Matt
00:51
Deegan
00:51
here
00:52
with
00:52
us.
00:52
And
00:52
if
00:52
he
00:52
does
00:53
a
00:53
good
00:53
job,
00:53
James,
00:53
you're
00:54
not
00:54
coming
00:54
back.
00:55
Now
00:55
Matt,
00:56
you're
00:56
involved
00:57
with
00:57
the
00:57
British
00:57
Podcast
00:58
awards.
00:58
Do
00:58
you
00:58
create
00:59
them
00:59
the
01:00
entries
01:00
of
01:00
clothes
01:01
for
01:01
this
01:01
year,
01:01
but
01:01
maybe
01:01
you
01:01
can
01:02
tell
01:02
us
01:02
how
01:02
they
01:02
came
01:03
about
01:04
and
01:04
then
01:04
little
01:04
bit
01:05
more
01:05
about
01:05
this
01:05
year's
01:06
awards.
01:06  Matt
so
01:07
I
01:07
think
01:07
I
01:07
all
01:08
good
01:08
British
01:08
inventions.
01:09
This
01:09
one
01:09
started
01:10
in
01:10
the
01:10
pub
01:11
me
01:11
and
01:11
a
01:11
colleague
01:11
Matt
01:12
Hill
01:12
used
01:12
to
01:12
work
01:13
on.
01:13
some
01:13
podcasts
01:14
and
01:14
I'd
01:14
appearance
01:15
shows
01:15
that
01:15
he
01:15
produced
01:16
and
01:16
I
01:16
think
01:16
were
01:17
in
01:17
the
01:17
pub
01:17
after
01:18
one
01:18
of
01:18
those
01:18
records
01:18
one
01:19
day,
01:19
and
01:20
we
01:20
were
01:20
talking
01:21
about
01:21
awards
01:21
and
01:22
we
01:22
were
01:22
saying,
01:22
it's
01:22
strange,
01:23
there
01:23
isn't
01:23
a
01:23
sort
01:24
of
01:24
Podcast
01:24
awards
01:25
in
01:25
the
01:25
UK.
01:26
And
01:26
I
01:26
bet
01:26
when
01:26
there
01:27
is
01:27
one,
01:27
some
01:27
awful
01:28
marketing
01:28
company
01:29
or
01:29
run
01:29
it
01:29
and
01:29
rip
01:30
us
01:30
all
01:30
off,
01:31
we'd
01:31
already
01:31
started.
01:32
It
01:32
was
01:32
going
01:32
to
01:32
be
01:32
rubbish
01:33
before
01:33
a
01:33
bit
01:33
invented.
01:34
And
01:34
then
01:35
after
01:35
another
01:35
few
01:35
beers,
01:36
I
01:36
think
01:36
we
01:36
decided.
01:37
Actually,
01:38
why
01:38
don't
01:38
we
01:38
try
01:39
and
01:39
do
01:39
something
01:39
that
01:39
represents
01:40
the
01:40
sector
01:41
as
01:41
we
01:41
understand
01:42
it.
01:42
And
01:42
both
01:42
of
01:42
us
01:42
had
01:43
been
01:43
in
01:43
podcasting
01:44
right
01:44
from
01:44
the
01:44
beginning.
01:45
we
01:45
pushed
01:45
off
01:46
and
01:46
decided
01:47
that
01:47
even
01:47
if
01:47
I
01:47
had
01:48
to
01:48
stand
01:48
on
01:48
a
01:48
chair
01:49
in
01:49
an
01:49
all
01:49
ball,
01:49
one
01:49
to
01:50
read
01:50
out
01:50
the
01:50
winners,
01:50
that
01:51
would
01:51
be
01:51
wouldn't
01:51
be
01:51
a
01:51
bad
01:52
start.
01:52
But
01:52
actually
01:52
the
01:52
thing
01:53
that
01:53
we
01:53
were
01:53
more
01:53
concerned
01:54
about
01:54
was
01:54
that
01:54
people
01:55
were
01:55
thinking
01:55
it
01:55
was
01:55
real.
01:56
It
01:56
was
01:56
kosher.
01:56
That
01:57
was
01:57
decent.
01:57
And
01:57
so
01:57
we
01:57
spent
01:58
quite
01:58
a
01:58
lot
01:58
of
01:58
time
01:59
getting
01:59
people
01:59
in
01:59
the
01:59
sector
02:00
to
02:00
endorse
02:00
it,
02:01
to
02:01
show
02:02
that
02:02
everyone
02:02
was
02:02
involved,
02:03
but
02:04
actually
02:04
there
02:04
was
02:04
never
02:05
a
02:05
problem.
02:05
And
02:06
what
02:06
we
02:06
stumbled
02:07
into
02:07
is
02:07
that
02:07
people
02:08
were
02:08
crying
02:08
out
02:08
for
02:08
something
02:09
that
02:09
reflected
02:10
the
02:10
sector
02:10
and
02:10
rewarded
02:11
the
02:11
sector.
02:12
And
02:12
they
02:12
really
02:12  Sam
weren't.
02:12
You
02:12
mean.
02:13
People
02:14
wanted
02:14
recognition.
02:15  Matt
Yes.
02:15
Crazy.
02:16
Isn't
02:16
it?
02:17
I
02:17
think
02:18
that
02:18
we
02:18
all
02:19
know,
02:19
and
02:19
so
02:19
it
02:20
had
02:20
a
02:20
great
02:20
start
02:20
and
02:21
it's
02:21
great
02:21
ever
02:21
since.
02:22
So
02:23
looking
02:23
at
02:23
the
02:23
entries
02:23
this
02:24
year
02:24
we're
02:25
up
02:25
over
02:26
50%
02:27
of
02:27
what
02:27
was
02:27
entered
02:27
last
02:28
year
02:28
into
02:28
this
02:28
year.
02:29
Around
02:29
1600
02:30
entries,
02:30
which
02:30
is
02:31
phenomenal.
02:32
we've
02:32
got
02:32
over
02:32
200
02:33
judges
02:34
who
02:34
are
02:34
involved
02:34
in
02:34
the
02:34
judging.
02:35
So
02:35
that's
02:35
suddenly
02:35
a
02:35
lot
02:36
of
02:36
audio
02:36
to
02:36
listen
02:37
to.
02:37
Generally,
02:38
if
02:38
they're
02:38
awards,
02:38
you
02:38
enter
02:39
15
02:39
minutes
02:40
of
02:40
your
02:40
best
02:40
bits
02:41
and
02:42
huge
02:42
amount
02:42
of
02:42
categories.
02:43
fantastic
02:44
involvement
02:44
from
02:45
Podcast
02:45
is
02:46
recording
02:46
in
02:46
bedrooms
02:47
and
02:47
offices,
02:48
right
02:48
through
02:48
to
02:48
massive
02:49
broadcasters
02:50
and
02:50
tech
02:50
companies.
02:51
we
02:51
try
02:51
and
02:52
make
02:52
the
02:52
awards
02:52
a
02:52
really
02:52
big
02:53
tent.
02:53
That's
02:53
welcoming.
02:54
We
02:54
do
02:55
outreach
02:55
To
02:56
underrepresented
02:57
groups,
02:58
we
02:58
try
02:58
and
02:58
put
02:58
ourselves
02:59
out
02:59
there
02:59
to
02:59
explain
03:00
the
03:00
awards.
03:01
It's
03:01
very
03:01
cheap
03:02
for
03:02
independents
03:03
to
03:03
enter
03:04
more
03:04
normal
03:04
pricing
03:05
for
03:05
corporates.
03:06
And
03:06
so
03:06
it's
03:06
an,
03:06
all
03:07
of
03:07
that
03:07
collectively
03:08
is
03:08
there
03:08
to
03:08
try
03:09
and
03:09
be.
03:10
Representative
03:11
of
03:11
the
03:11
UK
03:12
and
03:12
make
03:12
it
03:12
easy
03:14
for
03:14
anybody
03:14
to
03:14
enter.
03:15
And
03:15
I
03:15
think
03:15
over
03:15
the
03:16
years
03:16
there's
03:17
been
03:17
lots
03:17
of
03:17
giant
03:17
killing
03:18
lots
03:18
of
03:18
independence
03:19
winning
03:19
against
03:19
big
03:19
boys
03:20
and
03:20
the
03:21
quite
03:21
broad
03:22
selection
03:22
of
03:22
nominees
03:23
for
03:23
categories.
03:25
And
03:25
a
03:25
lot
03:25
of
03:25
that
03:25
comes
03:26
from
03:26
the
03:26
judges.
03:27
We
03:27
worked
03:27
really
03:28
hard
03:28
to
03:28
make
03:28
sure
03:28
the
03:28
judges
03:29
are
03:29
representative
03:30
of
03:30
the
03:30
whole
03:30
country,
03:31
both
03:32
geographically
03:33
and
03:33
demographically
03:34
and
03:35
different
03:35
types
03:35
of
03:35
people
03:36
who
03:36
can.
03:37
He
03:37
can
03:37
listen
03:38
to
03:38
something
03:38
can
03:39
maybe
03:39
hear
03:40
in
03:40
it,
03:40
something
03:40
that
03:41
other
03:41
people
03:41
maybe
03:42
wouldn't,
03:43
and
03:43
there's
03:43
always
03:43
multiple
03:43
rounds
03:44
of
03:44
judging.
03:44
So
03:44
there's
03:44
lots
03:44
of
03:44
people
03:45
that
03:45
listen
03:45
to
03:45
things.
03:45
So
03:46
all
03:46
of
03:46
that
03:46
together,
03:47
I
03:47
think
03:47
makes
03:48
it
03:48
to
03:48
me,
03:48
one
03:49
Weaver
03:49
we're
03:49
very
03:49
proud
03:50
of.
03:50
And
03:51
I
03:51
think
03:51
this
03:51
year
03:51
will
03:52
be
03:52
even
03:53
bigger
03:53
and
03:53
better.
03:54  Sam
So
03:54
you
03:55
say
03:55
judges,
03:55
so
03:56
who
03:56
are
03:56
these
03:57
judges?
03:57
I
03:57
was
03:57
pitting
03:58
you
03:58
for
03:58
a
03:58
minute
03:58
thinking
03:59
you
03:59
had
03:59
to
03:59
listen
03:59
to
03:59
1600
04:00
also
04:01
on
04:01
your
04:01
own.
04:01
And
04:01
I
04:01
was
04:01
thinking
04:02
by
04:03
Christmas,
04:03
you
04:03
might
04:03
get
04:04
the
04:04
awards
04:04
now.
04:05  Matt
so
04:05
there's
04:05
two
04:06
layers
04:06
of
04:06
judging.
04:07
that's
04:07
around
04:08
one,
04:08
which
04:09
is,
04:09
we
04:09
just
04:10
want
04:10
everything
04:10
listened
04:11
to
04:11
a
04:11
few
04:11
times.
04:12
and
04:12
anybody
04:12
can
04:13
register
04:13
to
04:13
be
04:14
one
04:14
of
04:14
those
04:14
round
04:15
one
04:15
judges
04:16
you
04:16
need
04:16
a
04:17
good
04:17
ear
04:17
and
04:18
a
04:18
sort
04:18
of
04:18
reason
04:19
why
04:19
you
04:20
should
04:20
judge,
04:20
but
04:21
that
04:21
doesn't
04:21
mean
04:21
you
04:21
don't
04:21
need
04:22
to
04:22
be
04:22
an
04:22
audio
04:22
professional.
04:23
You
04:23
could
04:23
be,
04:23
a
04:24
excellent
04:24
keep
04:25
fit
04:25
instructor.
04:25
It
04:25
gives
04:26
you
04:26
a
04:26
bit
04:26
of
04:26
expertise.
04:27
And
04:28
the
04:28
fact
04:28
that
04:28
multiple
04:29
people
04:29
are
04:29
listening
04:29
to
04:30
those
04:31
skips
04:31
across
04:32
any
04:32
issues
04:33
that
04:33
you
04:33
might
04:33
have.
04:34
And
04:34
then
04:34
what
04:34
that
04:34
does
04:34
is
04:35
it
04:35
creates
04:35
a
04:36
long
04:36
list
04:36
for
04:36
each
04:37
category.
04:37
Over
04:38
about
04:38
20
04:38
to
04:38
25
04:39
shows.
04:40
And
04:40
then
04:40
there's
04:40
panels
04:41
of
04:41
three
04:42
people
04:42
who
04:42
tend
04:42
to
04:43
be
04:43
on
04:44
the
04:44
more
04:44
professional
04:44
audio
04:45
end
04:46
and
04:46
senior
04:47
people
04:47
in
04:47
the
04:47
sector.
04:48
interesting
04:49
folk
04:49
from
04:49
around
04:49
the
04:49
country.
04:50
There's
04:50
a
04:50
full
04:50
list
04:51
of
04:51
all
04:51
those
04:52
people
04:52
on
04:52
the
04:52
British
04:53
podcast
04:53
awards
04:53
website,
04:54
and
04:54
you
04:54
can
04:55
see
04:55
their
04:55
faces
04:55
and
04:56
see
04:56
their
04:56
names.
04:57
And
04:57
then
04:57
that
04:58
second
04:58
round.
04:58
Picks
04:59
the
04:59
gold,
05:00
silver
05:00
and
05:00
bronze
05:00
winners
05:01
and
05:01
nominees.
05:02
So
05:02
it's
05:02
quite
05:02
an
05:03
operation
05:03
to
05:04
get
05:04
to
05:04
that
05:04
point.
05:05
And
05:05
I'm
05:05
very
05:05
lucky.
05:05
We
05:05
split
05:06
our
05:06
work,
05:06
me
05:06
and
05:07
Matt
05:07
Hill,
05:07
who
05:08
both
05:08
of
05:08
us
05:08
still
05:08
run
05:08
it.
05:09
and
05:09
he
05:09
looks
05:09
after
05:09
judging.
05:10
So
05:10
I'm
05:10
over
05:11
the
05:11
moon
05:11
that
05:11
he
05:11
takes
05:12
on
05:12
that
05:13
role.
05:13  Sam
did
05:13
I
05:13
see
05:14
a
05:14
Slippy
05:14
shoulder
05:15
when
05:15
that
05:15
decision
05:15
came
05:16
through?
05:16
who's
05:16
that
05:16
dad
05:16
run
05:17
the
05:17
judges.
05:17  Matt
Oh
05:18
absolutely.
05:18
Absolutely.
05:19
I
05:20
think
05:20
it's
05:20
one
05:20
of
05:20
those
05:20
things,
05:21
I'm
05:21
sure.
05:22
A
05:22
lot
05:22
of
05:22
people
05:22
who
05:22
are
05:22
listening
05:22
vented
05:23
awards
05:23
of
05:23
some
05:24
form
05:24
in
05:25
their
05:25
sex
05:25
or
05:25
in
05:25
podcasting,
05:26
and
05:27
you
05:27
always
05:27
make
05:27
lots
05:27
of
05:27
assumptions
05:28
about
05:28
how
05:28
it's
05:28
run
05:29
or
05:29
I
05:29
bet
05:29
it's
05:29
a
05:29
bit
05:30
fixed
05:30
or
05:30
I
05:30
bet
05:31
certain
05:32
people
05:32
do
05:32
really
05:32
well
05:33
for
05:33
certain
05:33
reasons.
05:34
And
05:34
when
05:34
you
05:34
actually
05:34
run
05:34
one
05:34
of
05:35
these
05:35
things,
05:35
you
05:35
realize
05:36
it's
05:36
so
05:36
unwieldily,
05:37
if
05:37
you
05:38
are
05:38
able
05:38
to
05:38
do
05:39
something
05:39
like
05:39
that,
05:40
you'd
05:40
be
05:40
some
05:40
kind
05:40
of
05:40
miracle
05:41
worker
05:41
is
05:42
just
05:42
impossible
05:43
to
05:43
have
05:43
the
05:43
time
05:44
to
05:45
arrange
05:45
something
05:45
nefarious.
05:47
Sorry.
05:47  Sam
Is
05:47
that
05:47
a
05:48
Brown
05:48
paper
05:48
bag?
05:49
Is
05:49
that
05:49
a
05:49
Brown
05:49
paper
05:50
bag
05:50
behind
05:50
you?
05:50
About
05:50
I
05:51
see
05:51
that.
05:51  Matt
In
05:51
the
05:51
UK
05:52
at
05:52
the
05:52
moment,
05:52
if
05:52
he
05:52
posts
05:53
can
05:53
work
05:53
to
05:53
deliver
05:54
you,
05:54
that
05:54
you'd
05:54
be
05:54
over
05:55
the
05:55
moon
05:55
as
05:55
well.
05:56  Sam
Now,
05:56
when
05:57
are
05:57
the
05:58
awards
05:58
themselves
05:59
going
05:59
to
05:59
be
05:59
announced?
06:00
What's
06:00
the
06:00
plan?
06:01
Is
06:01
it
06:01
going
06:01
to
06:01
be
06:01
a
06:01
physical
06:02
award
06:02
ceremony
06:03
given
06:03
COVID
06:04
or
06:04
is
06:04
it
06:04
going
06:04
to
06:04
be
06:04
a
06:04
virtual
06:05
or
06:05
a
06:05
hybrid?
06:06
The
06:06
word
06:07
of
06:07
20,
06:07
21,
06:08
the
06:08
hybrid
06:09
awards.
06:09
I
06:10  Matt
don't
06:10
want
06:10
to
06:10
tell
06:10
you
06:11
because
06:11
it,
06:11
Oh,
06:11
it's
06:12
gone.
06:13
We
06:13
haven't
06:13
announced
06:14
it
06:14
yet.
06:15  Sam
Just
06:15
don't
06:15
know
06:16  Matt
what
06:16
the
06:17
plan
06:17
is
06:17
pretty
06:17
exciting.
06:18
the
06:18
plan
06:19
is
06:19
that
06:19
they'll
06:20
be
06:20
it's
06:20
something
06:21
that's
06:21
in
06:21
person
06:21
but
06:22
it
06:22
will
06:22
also
06:22
work
06:23
in
06:23
a
06:23
hybrid
06:23
fashion.
06:24
Should
06:24
you
06:24
not
06:24
want
06:24
to
06:25
attend?
06:25
no.
06:25
One's
06:26  Sam
listening
06:26
to
06:26
this
06:26
podcast.
06:27  Matt
so
06:27
that's
06:28
going
06:28
to
06:28
be,
06:28
so
06:28
the
06:28
server
06:28
is
06:29
going
06:29
to
06:29
be
06:29
in
06:29
July,
06:30
beginning
06:30
of
06:30
July.
06:31
And
06:32
we'll
06:32
announce
06:32
the
06:32
nominees
06:33
towards
06:34
the
06:34
end
06:34
of
06:34
may.
06:35
excellent.
06:35
And
06:36
if
06:36
you
06:37
want
06:37
to
06:37
definitely
06:37
find
06:37
out
06:37
the
06:38
date,
06:38
there's
06:38
a
06:38
great
06:39
newsletter.
06:39
You
06:39
can
06:39
join
06:40
at
06:40
the
06:40
British
06:40
Podcast
06:41
awards
06:41
websites
06:42
that
06:42
will
06:42
keep
06:42
you
06:42
updated
06:43
with
06:43
all
06:43
British
06:43
podcast
06:44
awards
06:44
things,
06:45
and
06:45
you
06:45
can
06:45
follow
06:45
us
06:45
on
06:46
Twitter
06:46
and
06:46
all
06:46
that
06:46
stuff,
06:47
too.
06:47  Sam
Okay,
06:48
we
06:48
will
06:48
do
06:48
that.
06:49
Now.
06:49
Lauren
06:49
Sweet.
06:50
We
06:50
interviewed
06:50
Don
06:51
Albright,
06:51
the
06:51
chair
06:52
of
06:52
the
06:52
Podcast
06:53
Academy
06:53
about
06:54
the
06:54
ambience,
06:55
all
06:55
you
06:55
a
06:55
member
06:56
of
06:56
the
06:56
Podcast
06:56
Academy.
06:57
I
06:57
am.
06:57
Yes.
06:58
So
06:58
you
06:58
spent
06:59
$50
07:00
or
07:00
whatever
07:01
it
07:01
was
07:01
that
07:01
we
07:01
all
07:01
did.
07:02  Matt
Yes.
07:02
I
07:02
think
07:02
partly
07:03
I
07:03
think
07:03
I
07:03
did
07:03
it
07:03
for
07:03
just
07:04
professional
07:04
spying,
07:05
obviously,
07:05
because
07:05
I
07:05
knew
07:05
that
07:06
award
07:06
was
07:06
coming
07:07
up.
07:07
but
07:07
it
07:07
was
07:07
just
07:07
interesting.
07:08
I
07:08
think
07:09
they
07:09
have
07:09
an
07:09
interesting
07:09
challenge
07:10
there.
07:10
Is
07:10
it
07:10
American?
07:11
Is
07:11
it
07:11
international?
07:12
what's
07:12
their
07:12
focus.
07:13
where
07:13
are
07:13
their
07:13
members,
07:14
where
07:14
are
07:14
their
07:14
awards
07:14
entries
07:15
and
07:15
what
07:15
do
07:16
they
07:16
want
07:16
to
07:16
become?
07:16
Because
07:17
I
07:17
think
07:17
there's
07:17
definitely
07:18
room
07:18
for
07:18
something
07:19
more
07:19
collective
07:20
in
07:20
America.
07:20
I
07:20
think
07:21
trying
07:21
to
07:21
do
07:21
some
07:21
international
07:22
is
07:22
going
07:22
to
07:22
be
07:22
more
07:23
of
07:23
a
07:23
challenge
07:23
for
07:23
them.
07:24  Sam
they
07:24
were
07:24
talking
07:25
about
07:25
opening
07:25
international
07:26
chapters.
07:27
And
07:27
that
07:27
would
07:28
be
07:28
one
07:28
thing.
07:28
I
07:28
think
07:29
James
07:29
Roy
07:29
already
07:29
put
07:29
his
07:30
hand
07:30
up
07:30
for
07:30
the
07:30
Australian
07:31
chapter.
07:32
Yes.
07:33
I
07:33
think
07:33
he
07:33
wants
07:34
his
07:34
$50
07:34
back.
07:35
So
07:36
this
07:36
is
07:36
value
07:36
for
07:36
money.
07:37
the
07:38
voting
07:38
is
07:38
now
07:39
open
07:39
for
07:39
the
07:39
ambiance.
07:40
If
07:40
you
07:40
are
07:40
a
07:40
member
07:41
of
07:41
the
07:41
Podcast
07:41
Academy,
07:42
you
07:42
can
07:43
vote,
07:44
you
07:44
can
07:44
log
07:45
in
07:45
at
07:45
the
07:45
Podcast
07:45
Academy's
07:46
website,
07:46
follow
07:47
the
07:47
prompts
07:47
and.
07:48
List
07:49
your
07:49
vote.
07:51
Good.
07:51
So
07:51
lots
07:52
of
07:52
awards
07:52
coming
07:52
up,
07:53
it
07:53
must
07:53
mean
07:53
that
07:53
COVID
07:54
is
07:54
coming
07:54
away.
07:55
That's
07:55
the
07:55
main
07:55
thing
07:56
I
07:56
can
07:56
take
07:56
from
07:56
this.
07:57
Now,
07:57
another
07:58
story
07:58
that
07:58
came
07:59
up
07:59
in
07:59
pod
07:59
news
07:59
this
08:00
week
08:00
was
08:01
Spotify
08:02
is
08:02
to
08:02
hold
08:02
a
08:02
new
08:02
round
08:03
of
08:03
sound
08:03
up
08:04
programs
08:04
that
08:04
global
08:05
program
08:05
gives.
08:06
Underrepresented
08:07
Podcast
08:07
is
08:08
the
08:08
tools
08:09
to
08:09
boost
08:09
their
08:09
platforms
08:10
and
08:10
build
08:10
their
08:11
own
08:11
shows.
08:12
The
08:12
website
08:12
list
08:13
shows
08:13
from
08:13
previous
08:14
sound
08:14
up
08:14
Allmand
08:15
I,
08:15
and
08:15
the
08:15
full
08:16
details
08:16
about
08:16
where
08:17
they're
08:17
taking
08:17
part.
08:18
The
08:18
first
08:18
two
08:19
announces
08:19
the
08:19
Australia
08:20
sound
08:21
up
08:21
program.
08:21
Again,
08:22
it
08:22
feels
08:22
like
08:22
James
08:22
is
08:23
so
08:23
much
08:23
involved
08:24
in
08:24
these
08:24
things
08:25
and
08:25
that
08:25
indigenous
08:26
or
08:26
Torres
08:27
Strait
08:27
Islander
08:28
Podcast.
08:28
Now,
08:29
when
08:29
I
08:30
need
08:30
James
08:31
explain
08:31
what
08:32
the
08:32
hell
08:32
that
08:32
means
08:33
he
08:33
goes
08:34
and
08:34
gets
08:34
married.
08:34
You've
08:35
got
08:35
until
08:35
April
08:36
the
08:36
19th
08:36
to
08:37
winter.
08:38
Now
08:38
ma'am
08:38
do
08:38
you
08:38
know
08:38
anything
08:39
more
08:40
about
08:40
the
08:40
summer
08:40
programs?
08:41
So
08:41
sandbox
08:42  Matt
is
08:42
going
08:42
a
08:42
bit
08:42
around
08:43
it,
08:43
a
08:43
few
08:43
territories.
08:44
it's
08:44
definitely
08:44
happened
08:45
in
08:45
the
08:45
UK.
08:45
Something
08:45
in
08:46
the
08:46
U
08:46
S
08:46
might
08:46
happened
08:47
in
08:47
South
08:47
America
08:48
as
08:48
well.
08:48
it's
08:48
it's
08:49
a
08:49
really
08:49
good
08:49
initiative
08:49
by
08:50
Spotify
08:50
and
08:51
they
08:51
worked
08:51
really
08:51
hard
08:51
to
08:51
find
08:52
individuals
08:53
who
08:54
need
08:54
support
08:54
to
08:54
create
08:55
new
08:55
shows.
08:56
And
08:56
have
08:57
the
08:57
ideas
08:57
are
08:57
more
08:57
important
08:58
than
08:58
having
08:58
the
08:58
production
08:59
skill.
08:59
Cause
08:59
what
08:59
sound
09:00
up
09:00
we'll
09:00
teach
09:00
them
09:01
is
09:01
the
09:01
production
09:01
skill,
09:02
how
09:02
to
09:02
put
09:02
together
09:02
shows.
09:03
And
09:04
I
09:04
think
09:04
it's
09:04
important
09:05
that
09:05
podcasting
09:06
is
09:07
open
09:07
to.
09:08
Everyone.
09:09
I
09:09
think
09:09
it's
09:09
very
09:09
easy
09:10
to
09:10
go,
09:10
anyone
09:10
correct
09:11
can
09:11
create
09:11
a
09:11
Podcast.
09:12
So
09:12
why'd,
09:12
you
09:12
need
09:13
to
09:13
do
09:13
anything
09:13
like
09:13
this.
09:14
actually,
09:14
there's
09:14
a
09:14
big
09:15
thing
09:15
about
09:15
representation.
09:16
If
09:16
you
09:16
look
09:16
okay,
09:17
the
09:17
top
09:17
100
09:18
on
09:18
Apple
09:18
podcasts,
09:19
there
09:19
are
09:19
a
09:19
lot
09:19
of
09:19
white
09:20
faces.
09:20
They,
09:21
there's
09:21
a
09:21
lot
09:21
of
09:21
male
09:21
faces
09:22
there
09:22
and
09:23
you're
09:23
comfortable
09:24
doing
09:24
things
09:25
when
09:25
you
09:25
see
09:25
yourself
09:26
reflected.
09:27
So
09:27
anything
09:28
that
09:28
can
09:28
make
09:28
a
09:28
difference
09:29
and
09:29
to
09:30
suggest
09:30
to
09:30
other
09:31
people
09:31
from
09:31
a
09:31
whole
09:32
range
09:32
of
09:32
backgrounds,
09:33
that
09:33
Podcast
09:34
things
09:34
for
09:34
them
09:35
is
09:35
a
09:35
good
09:35
thing.
09:35
And
09:36
I
09:36
think
09:36
having
09:36
someone
09:36
like
09:37
Spotify,
09:38
what
09:38
they're
09:38
very
09:38
talented
09:39
audio,
09:39
the
09:40
Podcast
09:40
teams
09:40
around
09:41
the
09:41
world,
09:41
very
09:41
talented
09:41
audio
09:42
producers.
09:42
they've
09:43
got
09:43
good
09:43
budget
09:44
and
09:44
good
09:44
money
09:44
to
09:45
put
09:45
on
09:45
a
09:45
good
09:46
event
09:46
and
09:46
to
09:46
get
09:46
people
09:47
to
09:47
places
09:47
and
09:48
to
09:48
do
09:48
stuff.
09:49
And
09:49
then
09:49
also
09:49
to
09:49
support
09:50
those
09:50
shows
09:51
when
09:51
they
09:51
come
09:51
out.
09:51
if
09:51
they've
09:52
worked
09:52
on
09:52
something,
09:52
obviously
09:53
they've
09:53
got
09:53
that
09:53
platform
09:54
to
09:54
promote
09:54
it.
09:54
And
09:55
there's
09:55
obviously
09:55
other
09:55
people
09:55
that
09:55
have
09:55
done
09:56
similar
09:56
things,
09:57
a
09:57
cost
09:57
here
09:57
in
09:57
the
09:57
UK
09:58
have
09:58
a
09:58
scheme
09:58
as
09:58
well.
09:59
and
09:59
I
09:59
think
09:59
the
10:00
more
10:00
the
10:00
merrier.
10:00  Sam
no,
10:00
I
10:00
think
10:01
it's
10:01
great.
10:02
the
10:02
company
10:02
has
10:02
also
10:03
launched
10:03
behind
10:04
the
10:04
mic
10:04
and
10:04
new
10:04
apprenticeship
10:05
program
10:06
coming
10:06
up
10:06
later
10:06
this
10:06
year
10:07
to
10:07
support
10:08
aspiring
10:09
black
10:09
Podcast
10:10
producers
10:11
three
10:11
apprentices
10:12
will
10:12
become
10:13
permanent
10:14
Spotfire
10:14
employees
10:15
as
10:15
well.
10:15
Sounds
10:16
A
10:16
series
10:16
of
10:16
the
10:16
apprentice
10:17
you're
10:17
fired
10:18
may
10:18
not
10:18
be
10:18
the
10:18
thing
10:18
that
10:18
you
10:19
want
10:19
to
10:19
hear.
10:19  Matt
guys
10:19
you're
10:20
followed.
10:20
Maybe
10:21  Sam
that's
10:21
the
10:21
word
10:21
we're
10:21
looking
10:22
for?
10:22
In
10:22
fact,
10:22
just
10:23
a
10:23
little
10:23
bit
10:23
of
10:23
note
10:24
happy
10:24
sixth
10:25
anniversary
10:25
to
10:26
Podcast
10:26
in
10:26
color.
10:27
So
10:28
again,
10:28
you're
10:28
right.
10:29
I
10:29
think
10:29
having
10:30
a
10:30
more.
10:31
Diverse
10:32
demographic
10:33
of
10:33
Podcast
10:33
is
10:34
always
10:34
going
10:34
to
10:34
be
10:34
healthy.
10:35
moving
10:35
on
10:36
still
10:36
in
10:36
Spotify
10:37
land,
10:37
it
10:37
seems
10:38
Spotify
10:38
has
10:39
bought
10:39
locker
10:39
room.
10:40
Now
10:40
this
10:40
story
10:41
that
10:41
I
10:41
have
10:41
very
10:42
little
10:42
knowledge
10:42
about,
10:43
cause
10:43
I've
10:43
never
10:43
heard
10:43
of
10:44
locker
10:44
room,
10:44
but
10:45
it
10:45
seems
10:45
it's
10:45
an
10:45
IRS
10:46
only
10:46
live
10:47
sports
10:47
audio
10:48
app.
10:48
It's
10:48
a
10:49
bit
10:49
like
10:49
clubhouse
10:50
and
10:50
Twitter
10:50
spaces.
10:51
It
10:51
will
10:51
let
10:52
anyone
10:52
host
10:53
audio
10:53
conversations.
10:54
it
10:54
says
10:55
it's
10:55
going
10:55
to
10:55
rebrand
10:56
under
10:56
a
10:56
new
10:57
name.
10:57
And
10:58
Gustafson
10:58
system,
10:59
the
10:59
chief
11:00
R
11:00
and
11:00
D
11:01
officer
11:01
at
11:01
Spotify
11:02
hints
11:02
at
11:02
integration
11:03
with
11:03
anchor
11:04
and
11:04
Spotify
11:04
Podcast.
11:05
Any
11:06
thoughts
11:06
on
11:06
locker
11:07
room?
11:07
So
11:07
it's
11:08  Matt
another
11:08
one
11:08
of
11:08
those
11:09
apps
11:09
as
11:09
you
11:10
said
11:10
a
11:10
very
11:10
sport
11:11
to
11:11
rotate.
11:11
You
11:11
don't
11:11
see
11:11
interesting
11:12
Spotify
11:12
on
11:13
the
11:13
ringer,
11:13
so
11:13
they
11:14
have
11:14
a
11:14
sorts
11:14
of
11:14
sports
11:15
network.
11:15
Inside
11:16
their
11:16
operation.
11:17
Hey,
11:18
so
11:18
it
11:18
was
11:18
important
11:18
to
11:18
think
11:19
about
11:19
with
11:19
Spotify.
11:19
There's
11:20
quite
11:20
a
11:20
lot
11:20
going
11:20
on
11:21
there
11:21
and
11:21
you've
11:21
got
11:22
shows
11:22
which
11:22
they've
11:23
acquired
11:23
companies
11:24
they've
11:24
acquired
11:25
it's
11:25
got
11:25
exclusives
11:26
that
11:26
they
11:26
pay
11:27
for.
11:27
then
11:28
they
11:28
obviously
11:29
have
11:29
things
11:29
like
11:29
megaphone,
11:30
which
11:31
fund
11:32
shows
11:32
and
11:32
so
11:33
that
11:33
they
11:33
across
11:33
the
11:34
whole
11:34
sector
11:34
and
11:35
they
11:35
want
11:35
to
11:35
be
11:35
in
11:36
every
11:36
single.
11:37
Place
11:37
where
11:37
there's
11:37
audio.
11:38
I
11:38
think
11:38
it's
11:38
always
11:38
funny,
11:39
Daniel
11:39
lek
11:40
continues
11:40
to
11:40
rail
11:40
against
11:41
radio
11:41
and
11:41
there's
11:41
someone
11:42
with
11:42
a
11:42
radio
11:42
background
11:42
that
11:43
was
11:43
slightly
11:43
irks
11:43
me
11:44
and
11:44
have
11:45
radio
11:45
is
11:45
dead.
11:45
And
11:45
then
11:46
he
11:46
keeps
11:46
launching
11:46
radio
11:47
like
11:47
products.
11:47
So
11:48
there
11:48
was
11:48
music
11:49
and
11:49
speech
11:49
Podcast
11:50
thing.
11:50
now
11:51
there's,
11:51
there
11:51
was
11:51
some
11:52
comment
11:52
he
11:52
made
11:52
about
11:53
how
11:53
on
11:53
demand
11:54
destroys
11:54
or
11:55
linear.
11:55
And
11:55
it's
11:55
Oh,
11:55
you've
11:56
just
11:56
bought
11:56
a
11:56
business,
11:57
which
11:57
is
11:57
entirely
11:57
based
11:58
on
11:58
linear.
11:58
I
11:58
think
11:58
the
11:59
answer
11:59
of
11:59
that
11:59
is.
12:00
If
12:00
you're
12:00
in
12:00
the
12:00
audio
12:01
space,
12:01
you
12:01
want
12:01
to
12:02
have
12:02
your
12:02
fingers
12:02
in
12:02
all
12:03
these
12:03
pies
12:03
so
12:03
that
12:03
see
12:04
what
12:04
happens.
12:04
for
12:05
some,
12:05
for
12:05
house,
12:05
which
12:06
is
12:06
still
12:06
iOS
12:06
only.
12:08
It's
12:08
still
12:08
James
12:09
said,
12:09
you've
12:09
given
12:10
LinkedIn
12:10
and
12:10
microphone
12:11
because
12:12
quite
12:12
a
12:12
lot
12:12
of
12:12
the
12:12
stuff
12:12
on
12:12
there
12:13
is
12:13
how
12:13
to
12:13
be
12:13
a
12:14
superstar,
12:15
businessperson
12:15
and
12:15
dreadful.
12:16
I
12:16
think
12:17
at
12:17
least
12:17
Twitter
12:17
spaces
12:18
is
12:18
both
12:18
iOS
12:19
and
12:19
Android
12:19
at
12:19
the
12:19
moment.
12:20
So
12:20
I
12:20
don't
12:20
think
12:20
you
12:20