The Communicate Influence Podcast

We explore the essential aspects of communications, marketing, and writing. Podcast interviews with thought-leaders look at important influences that shape a PR pro’s or marketer’s work and creativity for the better. Show host Sheelagh Caygill uses her experience as a journalist to ask guests probing questions, often revealing little-known tips and insights. Episodes always offer listeners solutions to common problems and actionable tips. Sometimes the topics we explore will have a less direct impact on our immediate goals, but they still matter. Episodes have delved into communicating with influence, enhancing leadership communications, and the connection between emotive content writing and poetry. Our guests, just like our listeners, are global. As much as possible, we go beyond international borders and engage in issues affecting PRs and marketers around the world. We feature trend updates, such as the growing force of artificial intelligence in communications and marketing, working on climate reality campaigns, and dedicated leadership support for reputation management and a powerful brand presence...


episode 53: For entrepreneurs set to write a book and grow influence, Published Author is the obvious choice

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Many entrepreneurs write a book to grow their business and develop influence.

When it comes to writing and publishing, a number of options exist for ghostwriting, author coaching, publishing, or self-publishing. But none offer the unique services delivered by

Josh Steimle, entrepreneur and author, founded Published Author to deliver the crucial missing components - thought leadership and influence. 

"Through my experience and talking to author-entrepreneurs, I know that a book is the best tool to help entrepreneurs educate their team on their philosophy and the culture they want to create," explains Josh. "With a book at the centre of a thought leadership system, entrepreneurs will attract attention, build authority, and grow their business.

"A book is something every entrepreneur needs because of the authority and credibility it brings."

Josh is a speaker and coach. He used his book, Chief Marketing Officers At Work, and thought leadership to generate over $10M for his digital marketing agency, MWI. He's written three books and more than 300 articles in publications like Fortune, Time, Forbes, Fast Company, and Mashable.

He says he's not just helping entrepreneurs write a book, "We're helping them to set up a thought leadership system. It might be that they also want to do public speaking, launch a course, or a membership group. Or they may want PR, or to launch their own podcast.

Published Author works with entrepreneurs in different ways, depending on budget, time commitments, skill set, and interests.

"With every Published Author client, the first question is: Do you want to do this yourself? Or do you want somebody to do it for you? Client's can write a book themselves, or they can hire a ghostwriter to write that book for them," says Josh.

"A lot of the bestselling books out there are not written exactly by the author, but are the author's idea. The ghostwriter sits down with the author and interviews them, gathers the entrepreneur's knowledge and expertise, and turns it into a book. "

Masterclass, Mastermind, or Done-For-You

For entrepreneurs wanting to write their own book, Published Author offers a masterclass in which they get group coaching, information, the Published Author workbook, and any help and support they need.

The next level is Published Author's mastermind group. "Mastermind is a smaller group of eight to 10 entrepreneurs," explains Josh. "We meet weekly, help each other out, answer each other's questions. They get one-on-one coaching,  and a lot more attention. They also get other services as part of that mastermind."

The highest level is the Published Author full service, for entrepreneurs who want Published Author to managed every aspect of their book's creation. Obviously, the book contains the entrepreneur's ideas.

 With the full service, Josh manages the whole process, including hiring the right ghostwriter, sourcing a publishing company, along with any other experts for the entrepreneur's needs. These could include book publicists, podcast producers, or PR and marketing pros.

"At this level, we're providing many services to help them entrepreneurs get what they need to, getting them out there as a successful author with a successful book launch."


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 2021-04-08  1h2m