Lift As You Climb

Have you ever looked in the mirror and asked “Who Am I Now”? As Baby Boomers, we’ve been so busy ‘adulting’ and keeping up with expectations for decades, it is not surprising that we lose touch with ourselves as we evolve and change over time. Growth, transformation, and reinvention with a purpose and a plan are essential to a fulfilled life. Each Wednesday, Isabel Banerjee, self-proclaimed Mistress of Reinvention, unpacks her personal evolution system, Lift As You Climb, and engages guests to share their Ah-Ha moments of recognizing their evolved, authentic selves. Be inspired by others who embrace “This is who I am now!” and choose who they want to become next as they love their life and live their legacy. This podcast celebrates Identity, Influence and Impact at every age and every stage of life!

https://lift-as-you-climb.captivate.fm

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episode 9: Unemployable Entrepreneur [transcript]


Entrepreneurs often joke that they are unemployable. After being

your own boss for a while, it’s very difficult, if not downright

impossible, to be an employee.

True to entrepreneurial characteristics, I spontaneously recorded

this extra episode to acknowledge that I started my first company

thirty-two years ago and I never seriously wanted to have a

J.O.B. – a job working for another business owner since.

Entrepreneurship is not for everyone and is not always planned or

comes about in a way that you’d expect! In my case, my first

business was started after my employer declared bankruptcy and

I needed a quick means to support my family, as the primary

breadwinner.

I took the challenge on thinking it would just be temporary -

twenty years later I had built an 8-figure business and was

winning business awards in major categories.

How did that happen?

I had decades of experience from helping to grow other peoples’

business and without being aware of it, I was accumulating the

skills, knowledge, resources, and confidence to build my own

business.

Would I have eventually started my own business if the

paychecks kept flowing?

Would I have walked off the plank of employment on to the deck

of my own entrepreneurship?


Listen to this episode and draw your own conclusions.


As mentioned in this episode:

The Global Serial Entrepreneurs Summit 2.0

https://www.theencorecatalyst.com/summit-registration-serial-

entrepreneurs

Meet the Speakers:

https://www.theencorecatalyst.com/summit-meet-the-speakers-

serial-entrepreneurs



About the Host:

Isabel Banerjee - Your Next Business

Strategist and Transformation Catalyst


Dynamic, a self-made entrepreneur who overcame obstacles with

an unrelenting positive nature, a farm girl work ethic and a

conscious choice to thrive rather than survive, Isabel Alexander

Banerjee cultivated an award-winning, $10 million+ global

chemical wholesale business and grew it from dining room table

to international boardrooms.


Isabel’s strengths include the ability to initiate & nurture strategic

relationships, a love of lifelong learning and talents for helping

others maximize their potential. An inspiring speaker within both

industry and community, she is a driving force behind those with

the courage to follow her example of thriving against the odds.

With 50+ years of business experience across diverse industries,

Isabel is respected as an advisor, a coach, a mentor and a role

model. She believes in sharing collective wisdom and empowering

others to economic independence.


Founder of the Lift As You Climb Movement (www.facebook.com/groups/liftasyouclimbmovement)

and

Chief Encore Officer, The Encore Catalyst (www.theencorecatalyst.com) – an accelerator for feminine wisdom, influence, and impact.

also

Author & Speaker ‘Who Am I Now? – Feminine Wisdom Unmasked Uncensored’ (www.IsabelBanerjee.com)

LinkedIn: www.linkedin.com/in/isabelalexanderbanerjee/

 

Thank You for Listening!

It means so much that you listened to this podcast!  If you know of anyone else who might find this show valuable or entertaining, please share it on your favorite social media platform.

If you have questions about this episode, please send me an email at Hello@TheEncoreCatalyst.com

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Every bit of feedback offered to help make this a value-packed part of your week is appreciated.  

Ratings and reviews from listeners are used to improve the podcasts.  They also help others find this series in their podcast ‘App’ so reviews are very much appreciated!


Full Transcript for Accessibility and for those who like to read along!


LAYC09 - Unemployable Entrepreneur - Remastered


Isabel: Welcome back to the Lift As You Climb podcast. And I'm really happy that you are here today to help me celebrate, because I'm recording this episode on what I consider to be a very auspicious day. March the 29th and this is 2021, the anniversary of the day I became an entrepreneur. 32 years ago today! I stepped off the plank of a working for other people and onto the deck of my own ship. I became the captain of my destiny and I began my own business. And, uh, as I have been reminded, I've been unemployable ever since. So 32 years, I have that much history as an entrepreneur. And that's about the same time as the age I was, when I went from working to build someone else's business and I'm grateful for all of those opportunities, because that was my education. That was my MBA. My PhD in business administration and entrepreneurship was learning from multiple other business owners, entrepreneurs in diverse industries. Accumulating all of these skills, even though at the time, that I was working and thinking I was just working because, well, that's what you did to support yourself. I didn't have any thoughts. I didn't have a plan to become a business owner. But the universe gave me a push at the end of the plank and because my employer had gone out of business and I was struggling to feed my family as a Mary Kay consultant, you know, as a newbie, still not selling enough mascara or lipstick to bring home all of the bacon. An opportunity presented, and I was in business, I became a business owner.

Isabel: It's a very long, intricate, fabulously, exciting story of how Me, Moi, the farm girl from Western Quebec in Canada, with no formal business education, no science education or credits because I graduated from high school and promptly went into becoming a teen Mother and working at whatever job I could get to support my little family.

Isabel: I became the owner of an industrial chemical wholesale business that grew over 20 years of evolution. Evolution of me mostly, as an entrepreneur, learning how to be the CEO of a business. That business went on to giving me the honor and distinction of being one of Canada's top 100 business owners for multiple years.

Isabel: I wrote a lot more about that experience, and why I recommend entrepreneurship or stepping off the plank. for most people. In the book that I wrote, Who Am I Now?, Feminine Wisdom Unmasked and Uncensored. The whole journey is a about experience, and allowing yourself, no, not allowing, really that's a bad way to express it. Encouraging, nurturing, supporting, absolutely insisting, that you continue to learn, evolve, grow, test your metal, face the fear, be willing to fail forward because that's what entrepreneurship is. You know, it's strategic risk. It's carefully calculated risks. If you're doing it right,, if you're not careful. That's a whole other topic, but it's a journey of really evolving and I had this remarkable experience of having the opportunity to grow up, as a woman, in my 30's and grow into CEOness.

Isabel: As my business went from me, on my dining room table. Predating computers on your desk and cell phones even, I didn't have a cell phone. To working with a landline an adding machine with the roll of paper strolling across the floor and paper and pens and figuring things out by myself. On how to buy that there, ship it this way, and deliver it there, and make both my supplier and my customer, very happy in the transaction. So 32 years, seems like a lifetime when you're in your 30's, but now I'm 66 years old. I really kind of feels like yesterday. In fact, my children will tell you they grew up with a third sibling, and that was the company, because that company went everywhere with us as they were growing. I always had a box in the car with my files, and all of the information that I would need to be able to respond 24/7 to clients when they called. I wanted to be there for them, before they needed to pick up the phone and call somebody else.

Isabel: And if you're an entrepreneur and a Mom, it is like raising another child at the same time. Also in my evolution as a business owner, after having sold that company, and then worked with many other women business owners as an advisor and a coach and a mentor. I saw the same things happening over and over again. We are continually, doubting, that we are good enough, or that we haven't learned something. We get the imposter syndrome coming over us, thinking, Oh my gosh! Will they figure out that I'm just faking it till I make it?

Isabel: There's such a lot of commonality universally throughout women entrepreneurs. No matter what business they're in, or what country they're in. I have affirmed that, over and over, in the last couple of months during interviews I've conducted with the Global Serial Entrepreneurs Summit. It's just been an extraordinarily rewarding experience, bringing women together from around the world. Literally multiple countries with multiple, diverse businesses and cultural backgrounds and educational backgrounds. To talk about, what that experience has been like, what they've learned from it, what are the best practices that they can share with others?

Isabel: And, what are the truths that are common to all of us? That individually, sometimes we feel, " It's just me, that I don't get it. I'm not figuring this out. I'm not doing it well enough". So it really gives me great joy to blow up some of these myths. And also, to be able to, in the spirit of the Lift As You Climb Movement, to pay it forward with feminine wisdom and business wisdom. So that we all can advance faster with less risk, less cost and less time lost. And have much more reward and impact and to be able to do the things that we began most of us as entrepreneurs making a choice to leave a J.O.B. So that we would have more freedom and have more autonomy. And some times, often times it happens as an entrepreneur.

Isabel: We get kind of all caught up in the works and we forget our original motivations for becoming entrepreneurs because we are striving, doing, trying... to get better. To grow larger, to be more profitable, to be more innovative to be a better leader. There's a lot to do every day as the head of a business.

Isabel: And then many of us are also the head of a family, or have a significant leadership role in our family caregiving and nurturing to youngers, to olders and in our community.

Isabel: I just wanted to take this opportunity and say, when we begin our journey with a business. And each and every business, if you are a serial entrepreneur, like I am... At the beginning of that journey, we don't know exactly where we're going to go, and we don't know exactly how it's going to turn out. Yes. Most of us have a vision, we can have a business plan and I certainly encourage that, but there's so much that is not in our control. We have intentions and we create our plans and our projections for sales, for revenue, for profit margin for expenses, who will be on our team, what skills, resources, tools, we need to create and deliver the service or the value that we're going to.

Isabel: But then life happens. Stuff gets in the way, not to mention, the current pandemic, and how that has caused a lot of us to change how we are delivering our products and services, and the plans that we had made in 2019, now they all got tossed out the window, and had to be rewritten in 2020.

Isabel: And that is the other topic, the theme that we're talking about on the current Global Serial Entrepreneurs Summit number 2. We're talking openly and candidly and generously about what we do, how we take the lessons that are learned in times of unscheduled, unanticipated, unwelcome, difficulty, challenge... disruption... and how we take those lessons, and we use them. We leverage them, to transform, to reinvent to tweak, refine, and just be better. Be different. Be better and go forward. Crap will happen in life. Absolutely. There's a shirt like "Shit Happens". Right? It's when you're in it. Recognizing that it IS happening. Recognizing that it's not going to end immediately. You don't wake up the next morning and everything's back to the way it was recognizing within it, there are some valuable lessons to be claimed, and to use those later. And I've had conversations with several women already in the interviews, about exactly that, what they figured out, after they got off the couch and dusted themselves off after they've run out of Netflix shows to watch and snacks, to eat and said, OK. Enough, pity party stuff here. yes, the world is in an economic shutdown or disruption... now. But guess what? It's happened before, in history, or as I say, HERSTORY and life went on.

Isabel: And so now, what will I do? And how will I... I don't want to say pivot, everybody's saying pivot. So pirouette. Let's dance our way on to a new stage to do what we're going to do!

Isabel: The pandemic is very serious. I am not making light of... the challenges, the difficulties, the losses, occurred through that. But I believe, there have been an equal number of very positive things that have come out of this. Inventions, advancements, that we never would have anticipated. A change in the way we think where we can work, and how we can work, and who we need to work with. A change in how we deliver services to enhance and improve everybody's lives. And how we recognize what relationships and what resources we value most. And which are not essential, even though, a year ago, or a year and a half ago, we might've thought they were essential.

Isabel: And as we said, this isn't the first time and it isn't the last time, my business that I started 32 years ago, went through these cycles repeatedly. You know, there was the gasoline shortage or the petrochemical shortage, there were the very extreme interest rates that made borrowing or buying anything extraordinarily expensive. There was the absolute devastation of 9/11, and what happened to many industries for a long time after 9/11. The 2007, 2008 economic recession that was so destructive to real estate and finance industries and businesses. So many of us baby boomers lost a lot of our life savings or they were significantly reduced and we're all just still trying to rebuild. So, like the shirt says, "Shit Happens" and it's going to happen again.

Isabel: Be prepared to be resilient, gather the people around you, that will help you, they'll be your human trampolines to help you bounce back. That will share their knowledge, their wisdom.

Isabel: Join a tribe like the Evolutionary Women tribe and the Lift As You Climb Movement. So I'd like to just leave you with a couple of thoughts around when difficulties arise and decisions need to be made and they should be made without too much delay or too much procrastination

Isabel: Three things that I, like to, think through it as my anchor points for making those decisions: Number One:

Isabel: Have No Regrets.

Isabel: The worst thing that could happen to me a decade from now, is to look back today, and regret that I didn't start the business... create the product... reach out to the customers, deliver the value. That I thought of doing at the time.

Isabel: I don't want to live with regrets in my life at all. So I recommend if there's something that inspires you to grow, grab onto that, And go for it.

Isabel: Remember that each and every time we take on a new skill, a new career, a new business. Well, even a new relationship. We've never been that person, or in that position before. Each and every time that we do something new, we're part of something new. It's a new beginning. And we get to craft and create that script as we go forward. And don't be afraid, because every time you started something new before that you didn't know how to do, you figured it out! So pitter, patter get at her. And the last thing to share that is a factor in my decision making is...

Isabel: Will it be good for me and the people that I care most about?... And will it contribute value to others?

Isabel: Lift As You Climb is an extremely good value metric for making new decisions.

Isabel: On that note, I'd like to say good luck. With creating the future that you desire. Living your legacy. And while you do so, you're setting an example and empowering others to create their legacy and live it. So happy birthday or happy anniversary to my business.

Isabel: May this be the start of something wonderful in your life today!


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 2021-04-10  17m
 
 
00:53  Isabel
Welcome
00:53
back
00:54
to
00:54
the
00:54
Lift
00:54
As
00:55
You
00:55
Climb
00:55
podcast.
00:56
And
00:56
I'm
00:57
really
00:57
happy
00:58
that
00:58
you
00:58
are
00:58
here
00:58
today
00:59
to
00:59
help
01:00
me
01:00
celebrate
01:01
because
01:01
I'm
01:01
recording
01:02
this
01:02
episode
01:03
on
01:04
what
01:04
I
01:04
consider
01:05
to
01:05
be
01:05
a
01:05
very
01:06
auspicious
01:07
day.
01:08
March
01:08
the
01:09
29th
01:10
and
01:10
this
01:10
is
01:10
2021,
01:13
the
01:13
anniversary
01:14
of
01:15
the
01:15
day
01:15
I
01:16
became
01:16
an
01:16
entrepreneur.
01:18
32
01:19
years
01:20
ago
01:20
today!
01:22
I
01:22
stepped
01:23
off
01:23
the
01:23
plank
01:24
of
01:24
a
01:24
working
01:25
for
01:25
other
01:26
people
01:27
and
01:27
onto
01:27
the
01:28
deck
01:28
of
01:28
my
01:29
own
01:29
ship.
01:30
I
01:30
became
01:31
the
01:31
captain
01:31
of
01:32
my
01:32
destiny
01:33
and
01:33
I
01:33
began
01:34
my
01:34
own
01:34
business.
01:35
And,
01:36
uh,
01:36
as
01:37
I
01:37
have
01:37
been
01:37
reminded,
01:38
I've
01:38
been
01:39
unemployable
01:40
ever
01:40
since.
01:42
So
01:42
32
01:44
years,
01:44
I
01:45
have
01:45
that
01:45
much
01:45
history
01:46
as
01:46
an
01:46
entrepreneur.
01:47
And
01:47
that's
01:48
about
01:48
the
01:48
same
01:49
time
01:49
as
01:49
the
01:49
age
01:50
I
01:50
was,
01:51
when
01:52
I
01:52
went
01:52
from
01:54
working
01:54
to
01:54
build
01:55
someone
01:55
else's
01:56
business
01:57
and
01:57
I'm
01:57
grateful
01:58
for
01:58
all
01:58
of
01:58
those
01:59
opportunities,
02:00
because
02:00
that
02:01
was
02:01
my
02:01
education.
02:03
That
02:03
was
02:03
my
02:04
MBA.
02:05
My
02:05
PhD
02:06
in
02:07
business
02:07
administration
02:08
and
02:08
entrepreneurship
02:10
was
02:10
learning
02:11
from
02:11
multiple
02:12
other
02:12
business
02:13
owners,
02:13
entrepreneurs
02:15
in
02:15
diverse
02:16
industries.
02:17
Accumulating
02:18
all
02:19
of
02:19
these
02:19
skills,
02:19
even
02:20
though
02:20
at
02:20
the
02:20
time,
02:21
that
02:21
I
02:21
was
02:22
working
02:22
and
02:22
thinking
02:23
I
02:23
was
02:23
just
02:23
working
02:24
because,
02:24
well,
02:25
that's
02:25
what
02:25
you
02:25
did
02:26
to
02:26
support
02:26
yourself.
02:27
I
02:28
didn't
02:28
have
02:29
any
02:30
thoughts.
02:30
I
02:30
didn't
02:31
have
02:31
a
02:31
plan
02:32
to
02:32
become
02:33
a
02:33
business
02:33
owner.
02:34
But
02:35
the
02:35
universe
02:36
gave
02:36
me
02:36
a
02:36
push
02:37
at
02:37
the
02:38
end
02:38
of
02:38
the
02:38
plank
02:38
and
02:39
because
02:39
my
02:40
employer
02:41
had
02:41
gone
02:41
out
02:41
of
02:42
business
02:42
and
02:43
I
02:43
was
02:43
struggling
02:44
to
02:45
feed
02:45
my
02:45
family
02:46
as
02:46
a
02:46
Mary
02:47
Kay
02:47
consultant,
02:48
you
02:48
know,
02:48
as
02:49
a
02:49
newbie,
02:50
still
02:50
not
02:50
selling
02:51
enough
02:51
mascara
02:52
or
02:52
lipstick
02:53
to
02:53
bring
02:53
home
02:54
all
02:54
of
02:55
the
02:55
bacon.
02:56
An
02:56
opportunity
02:57
presented,
02:58
and
02:59
I
02:59
was
03:00
in
03:00
business,
03:00
I
03:00
became
03:01
a
03:01
business
03:01
owner.
03:02
It's
03:02
a
03:02
very
03:04
long,
03:05
intricate,
03:05
fabulously,
03:07
exciting
03:07
story
03:08
of
03:09
how
03:09
Me,
03:10
Moi,
03:11
the
03:11
farm
03:12
girl
03:12
from
03:13
Western
03:14
Quebec
03:14
in
03:14
Canada,
03:15
with
03:15
no
03:16
formal
03:16
business
03:17
education,
03:18
no
03:19
science
03:20
education
03:21
or
03:21
credits
03:22
because
03:22
I
03:22
graduated
03:23
from
03:23
high
03:23
school
03:24
and
03:24
promptly
03:24
went
03:24
into
03:25
becoming
03:26
a
03:26
teen
03:26
Mother
03:27
and
03:27
working
03:27
at
03:27
whatever
03:28
job
03:29
I
03:29
could
03:29
get
03:30
to
03:30
support
03:30
my
03:30
little
03:31
family.
03:32
I
03:32
became
03:33
the
03:33
owner
03:34
of
03:35
an
03:35
industrial
03:36
chemical
03:37
wholesale
03:38
business
03:39
that
03:39
grew
03:40
over
03:40
20
03:41
years
03:41
of
03:42
evolution.
03:43
Evolution
03:43
of
03:44
me
03:44
mostly,
03:45
as
03:45
an
03:45
entrepreneur,
03:46
learning
03:46
how
03:47
to
03:47
be
03:47
the
03:47
CEO
03:48
of
03:49
a
03:49
business.
03:50
That
03:50
business
03:50
went
03:51
on
03:51
to
03:51
giving
03:51
me
03:51
the
03:52
honor
03:52
and
03:52
distinction
03:53
of
03:53
being
03:53
one
03:54
of
03:54
Canada's
03:55
top
03:55
100
03:56
business
03:56
owners
03:57
for
03:57
multiple
03:58
years.
03:59
I
03:59
wrote
03:59
a
03:59
lot
04:00
more
04:00
about
04:01
that
04:01
experience,
04:02
and
04:02
why
04:03
I
04:03
recommend
04:04
entrepreneurship
04:05
or
04:05
stepping
04:06
off
04:06
the
04:06
plank.
04:06
for
04:07
most
04:07
people.
04:08
In
04:08
the
04:08
book
04:09
that
04:09
I
04:09
wrote,
04:09
Who
04:10
Am
04:10
I
04:10
Now?,
04:11
Feminine
04:12
Wisdom
04:13
Unmasked
04:14
and
04:14
Uncensored.
04:15
The
04:16
whole
04:16
journey
04:17
is
04:17
a
04:17
about
04:18
experience,
04:19
and
04:20
allowing
04:20
yourself,
04:21
no,
04:21
not
04:22
allowing,
04:22
really
04:23
that's
04:23
a
04:23
bad
04:24
way
04:24
to
04:24
express
04:24
it.
04:25
Encouraging,
04:26
nurturing,
04:26
supporting,
04:28
absolutely
04:29
insisting,
04:30
that
04:30
you
04:30
continue
04:31
to
04:31
learn,
04:32
evolve,
04:33
grow,
04:34
test
04:34
your
04:34
metal,
04:35
face
04:36
the
04:36
fear,
04:37
be
04:37
willing
04:37
to
04:38
fail
04:38
forward
04:39
because
04:39
that's
04:40
what
04:40
entrepreneurship
04:42
is.
04:43
You
04:43
know,
04:43
it's
04:44
strategic
04:45
risk.
04:46
It's
04:47
carefully
04:47
calculated
04:48
risks.
04:48
If
04:49
you're
04:49
doing
04:49
it
04:49
right,,
04:49
if
04:50
you're
04:50
not
04:50
careful.
04:51
That's
04:51
a
04:51
whole
04:52
other
04:52
topic,
04:53
but
04:53
it's
04:53
a
04:53
journey
04:54
of
04:54
really
04:54
evolving
04:56
and
04:56
I
04:56
had
04:57
this
04:57
remarkable
04:58
experience
04:59
of
04:59
having
04:59
the
04:59
opportunity
05:00
to
05:01
grow
05:01
up,
05:02
as
05:02
a
05:02
woman,
05:02
in
05:03
my
05:03
30's
05:04
and
05:04
grow
05:05
into
05:06
CEOness.
05:07
As
05:08
my
05:08
business
05:08
went
05:08
from
05:09
me,
05:10
on
05:10
my
05:10
dining
05:10
room
05:11
table.
05:12
Predating
05:13
computers
05:13
on
05:14
your
05:14
desk
05:14
and
05:15
cell
05:15
phones
05:16
even,
05:16
I
05:16
didn't
05:16
have
05:16
a
05:16
cell
05:17
phone.
05:17
To
05:18
working
05:18
with
05:19
a
05:19
landline
05:20
an
05:20
adding
05:20
machine
05:21
with
05:21
the
05:21
roll
05:22
of
05:22
paper
05:22
strolling
05:23
across
05:23
the
05:23
floor
05:24
and
05:25
paper
05:25
and
05:25
pens
05:26
and
05:26
figuring
05:27
things
05:27
out
05:27
by
05:28
myself.
05:29
On
05:29
how
05:29
to
05:30
buy
05:30
that
05:30
there,
05:31
ship
05:31
it
05:32
this
05:32
way,
05:32
and
05:33
deliver
05:33
it
05:33
there,
05:34
and
05:34
make
05:35
both
05:35
my
05:35
supplier
05:36
and
05:37
my
05:37
customer,
05:38
very
05:38
happy
05:39
in
05:39
the
05:39
transaction.
05:41
So
05:41
32
05:42
years,
05:43
seems
05:43
like
05:44
a
05:44
lifetime
05:45
when
05:45
you're
05:45
in
05:45
your
05:46
30's,
05:46
but
05:46
now
05:47
I'm
05:47
66
05:48
years
05:48
old.
05:49
I
05:49
really
05:49
kind
05:49
of
05:50
feels
05:50
like
05:50
yesterday.
05:51
In
05:51
fact,
05:52
my
05:52
children
05:52
will
05:52
tell
05:53
you
05:53
they
05:53
grew
05:54
up
05:54
with
05:54
a
05:55
third
05:55
sibling,
05:56
and
05:56
that
05:56
was
05:56
the
05:56
company,
05:57
because
05:57
that
05:58
company
05:58
went
05:58
everywhere
05:59
with
05:59
us
06:00
as
06:00
they
06:00
were
06:00
growing.
06:01
I
06:01
always
06:01
had
06:01
a
06:01
box
06:02
in
06:02
the
06:02
car
06:03
with
06:04
my
06:04
files,
06:05
and
06:05
all
06:06
of
06:06
the
06:06
information
06:07
that
06:07
I
06:07
would
06:07
need
06:08
to
06:08
be
06:08
able
06:09
to
06:09
respond
06:10
24/7
06:11
to
06:11
clients
06:12
when
06:12
they
06:12
called.
06:13
I
06:13
wanted
06:14
to
06:14
be
06:14
there
06:14
for
06:15
them,
06:15
before
06:16
they
06:16
needed
06:16
to
06:16
pick
06:17
up
06:17
the
06:17
phone
06:17
and
06:17
call
06:17
somebody
06:18
else.
06:19
And
06:20
if
06:20
you're
06:21
an
06:21
entrepreneur
06:22
and
06:22
a
06:22
Mom,
06:23
it
06:23
is
06:23
like
06:24
raising
06:24
another
06:24
child
06:25
at
06:25
the
06:25
same
06:26
time.
06:27
Also
06:28
in
06:28
my
06:28
evolution
06:29
as
06:30
a
06:30
business
06:30
owner,
06:31
after
06:31
having
06:31
sold
06:32
that
06:32
company,
06:32
and
06:33
then
06:33
worked
06:33
with
06:33
many
06:34
other
06:35
women
06:35
business
06:36
owners
06:36
as
06:36
an
06:37
advisor
06:37
and
06:38
a
06:38
coach
06:38
and
06:38
a
06:38
mentor.
06:40
I
06:40
saw
06:40
the
06:40
same
06:40
things
06:41
happening
06:41
over
06:42
and
06:42
over
06:42
again.
06:43
We
06:43
are
06:44
continually,
06:45
doubting,
06:46
that
06:46
we
06:46
are
06:47
good
06:47
enough,
06:47
or
06:48
that
06:48
we
06:49
haven't
06:49
learned
06:49
something.
06:50
We
06:50
get
06:50
the
06:50
imposter
06:51
syndrome
06:52
coming
06:52
over
06:53
us,
06:53
thinking,
06:53
Oh
06:53
my
06:54
gosh!
06:54
Will
06:55
they
06:55
figure
06:55
out
06:56
that
06:56
I'm
06:56
just
06:56
faking
06:57
it
06:57
till
06:57
I
06:57
make
06:58
it?
06:58
There's
06:59
such
06:59
a
06:59
lot
06:59
of
07:00
commonality
07:01
universally
07:02
throughout
07:03
women
07:03
entrepreneurs.
07:04
No
07:05
matter
07:05
what
07:05
business
07:06
they're
07:06
in,
07:06
or
07:07
what
07:07
country
07:07
they're
07:08
in.
07:08
I
07:09
have
07:09
affirmed
07:10
that,
07:10
over
07:11
and
07:11
over,
07:12
in
07:12
the
07:12
last
07:12
couple
07:13
of
07:13
months
07:13
during
07:14
interviews
07:14
I've
07:15
conducted
07:15
with
07:16
the
07:16
Global
07:16
Serial
07:17
Entrepreneurs
07:18
Summit.
07:19
It's
07:19
just
07:19
been
07:20
an
07:20
extraordinarily
07:21
rewarding
07:22
experience,
07:23
bringing
07:23
women
07:24
together
07:24
from
07:25
around
07:25
the
07:26
world.
07:26
Literally
07:27
multiple
07:27
countries
07:28
with
07:28
multiple,
07:29
diverse
07:30
businesses
07:31
and
07:31
cultural
07:31
backgrounds
07:32
and
07:33
educational
07:34
backgrounds.
07:35
To
07:36
talk
07:36
about,
07:37
what
07:37
that
07:38
experience
07:38
has
07:39
been
07:39
like,
07:39
what
07:39
they've
07:40
learned
07:40
from
07:40
it,
07:41
what
07:41
are
07:41
the
07:41
best
07:41
practices
07:42
that
07:43
they
07:43
can
07:43
share
07:43
with
07:44
others?
07:45
And,
07:45
what
07:46
are
07:46
the
07:46
truths
07:47
that
07:47
are
07:48
common
07:48
to
07:48
all
07:49
of
07:49
us?
07:49
That
07:50
individually,
07:50
sometimes
07:51
we
07:51
feel,
07:52
it's
07:52
just
07:53
me,
07:53
that
07:53
I
07:53
don't
07:53
get
07:53
it"
07:54
"I'm
07:54
not
07:55
figuring
07:55
this
07:56
out.
07:56
I'm
07:56
not
07:56
doing
07:56
it
07:56
well
07:57
enough".
07:58
So
07:58
it
07:58
really
07:59
gives
07:59
me
07:59
great
07:59
joy
08:00
to
08:00
blow
08:00
up
08:01
some
08:01
of
08:01
these
08:01
myths.
08:03
And
08:03
also,
08:04
to
08:04
be
08:04
able
08:04
to,
08:05
in
08:05
the
08:06
spirit
08:06
of
08:06
the
08:07
Lift
08:07
As
08:07
You
08:07
Climb
08:08
Movement,
08:09
to
08:09
pay
08:09
it
08:09
forward
08:10
with
08:11
feminine
08:11
wisdom
08:12
and
08:12
business
08:13
wisdom.
08:14
So
08:15
that
08:15
we
08:15
all
08:16
can
08:16
advance
08:17
faster
08:17
with
08:18
less
08:18
risk,
08:19
less
08:19
cost
08:20
and
08:20
less
08:20
time
08:21
lost.
08:22
And
08:22
have
08:23
much
08:23
more
08:24
reward
08:25
and
08:25
impact
08:27
and
08:27
to
08:27
be
08:27
able
08:27
to
08:28
do
08:28
the
08:28
things
08:29
that
08:29
we
08:30
began
08:31
most
08:31
of
08:31
us
08:32
as
08:32
entrepreneurs
08:32
making
08:33
a
08:33
choice
08:34
to
08:34
leave
08:36
a
08:36
J.O.B.
08:37
So
08:37
that
08:37
we
08:38
would
08:38
have
08:38
more
08:38
freedom
08:39
and
08:39
have
08:40
more
08:40
autonomy.
08:42
And
08:42
some
08:43
times,
08:43
often
08:44
times
08:45
it
08:45
happens
08:46
as
08:46
an
08:46
entrepreneur.
08:47
We
08:47
get
08:47
kind
08:47
of
08:47
all
08:48
caught
08:48
up
08:48
in
08:48
the
08:49
works
08:50
and
08:50
we
08:50
forget
08:51
our
08:51
original
08:52
motivations
08:53
for
08:53
becoming
08:54
entrepreneurs
08:55
because
08:55
we
08:56
are
08:57
striving,
08:58
doing,
08:59
trying...
09:00
to
09:00
get
09:00
better.
09:01
To
09:01
grow
09:02
larger,
09:02
to
09:02
be
09:03
more
09:03
profitable,
09:04
to
09:04
be
09:04
more
09:05
innovative
09:06
to
09:06
be
09:06
a
09:06
better
09:06
leader.
09:08
There's
09:08
a
09:08
lot
09:09
to
09:09
do
09:09
every
09:10
day
09:10
as
09:10
the
09:10
head
09:11
of
09:11
a
09:11
business.
09:12
And
09:12
then
09:13
many
09:13
of
09:13
us
09:13
are
09:13
also
09:14
the
09:14
head
09:14
of
09:14
a
09:14
family,
09:15
or
09:15
have
09:16
a
09:16
significant
09:16
leadership
09:17
role
09:17
in
09:18
our
09:18
family
09:19
caregiving
09:20
and
09:20
nurturing
09:20
to
09:21
youngers,
09:21
to
09:22
olders
09:22
and
09:23
in
09:23
our
09:23
community.
09:25
I
09:25
just
09:25
wanted
09:25
to
09:25
take
09:26
this
09:26
opportunity
09:27
and
09:27
say,
09:27
when
09:28
we
09:28
begin
09:29
our
09:30
journey
09:30
with
09:31
a
09:31
business.
09:32
And
09:32
each
09:32
and
09:33
every
09:33
business,
09:34
if
09:34
you
09:35
are
09:35
a
09:35
serial
09:36
entrepreneur,
09:36
like
09:36
I
09:37
am...
09:38
At
09:38
the
09:38
beginning
09:39
of
09:39
that
09:39
journey,
09:41
we
09:41
don't
09:41
know
09:41
exactly
09:42
where
09:43
we're
09:43
going
09:43
to
09:44
go,
09:44
and
09:44
we
09:44
don't
09:45
know
09:45
exactly
09:46
how
09:46
it's
09:46
going
09:46
to
09:47
turn
09:47
out.
09:48
Yes.
09:49
Most
09:49
of
09:49
us
09:50
have
09:50
a
09:50
vision,
09:51
we
09:52
can
09:52
have
09:52
a
09:52
business
09:52
plan
09:53
and
09:53
I
09:53
certainly
09:54
encourage
09:54
that,
09:54
but
09:55
there's
09:55
so
09:56
much
09:56
that
09:56
is
09:57
not
09:57
in
09:57
our
09:57
control.
09:59
We
09:59
have
09:59
intentions
10:00
and
10:00
we
10:00
create
10:01
our
10:01
plans
10:01
and
10:01
our
10:02
projections
10:02
for
10:03
sales,
10:03
for
10:04
revenue,
10:05
for
10:05
profit
10:05
margin
10:06
for
10:06
expenses,
10:07
who
10:07
will
10:08
be
10:08
on
10:08
our
10:08
team,
10:09
what
10:09
skills,
10:10
resources,
10:11
tools,
10:11
we
10:12
need
10:12
to
10:12
create
10:13
and
10:13
deliver
10:14
the
10:14
service
10:15
or
10:15
the
10:15
value
10:15
that
10:16
we're
10:16
going
10:16
to.
10:17
But
10:17
then
10:17
life
10:18
happens.
10:18
Stuff
10:19
gets
10:19
in
10:19
the
10:19
way,
10:20
not
10:20
to
10:20
mention,
10:21
the
10:21
current
10:22
pandemic,
10:23
and
10:23
how
10:23
that
10:23
has
10:24
caused
10:24
a
10:24
lot
10:24
of
10:25
us
10:25
to
10:25
change
10:26
how
10:27
we
10:27
are
10:28
delivering
10:29
our
10:29
products
10:29
and
10:30
services,
10:30
and
10:31
the
10:31
plans
10:32
that
10:32
we
10:32
had
10:32
made
10:33
in
10:33
2019,
10:35
now
10:35
they
10:35
all
10:36
got
10:36
tossed
10:36
out
10:36
the
10:36
window,
10:37
and
10:37
had
10:37
to
10:37
be
10:38
rewritten
10:38
in
10:39
2020.
10:41
And
10:41
that
10:41
is
10:42
the
10:42
other
10:43
topic,
10:43
the
10:43
theme
10:44
that
10:44
we're
10:44
talking
10:45
about
10:45
on
10:45
the
10:45
current
10:46
Global
10:46
Serial
10:47
Entrepreneurs
10:47
Summit
10:48
number
10:48
2.
10:49
We're
10:49
talking
10:50
openly
10:51
and
10:51
candidly
10:52
and
10:52
generously
10:53
about
10:53
what
10:54
we
10:55
do,
10:55
how
10:56
we
10:56
take
10:56
the
10:57
lessons
10:57
that
10:57
are
10:57
learned
10:58
in
10:58
times
10:59
of
11:00
unscheduled,
11:01
unanticipated,
11:02
unwelcome,
11:04
difficulty,
11:05
challenge...
11:06
disruption...
11:08
and
11:08
how
11:09
we
11:09
take
11:09
those
11:09
lessons,
11:10
and
11:10
we
11:10
use
11:11
them.
11:11
We
11:12
leverage
11:13
them,
11:13
to
11:14
transform,
11:15
to
11:16
reinvent
11:16
to
11:16
tweak,
11:17
refine,
11:18
and
11:19
just
11:19
be
11:20
better.
11:20
Be
11:21
different.
11:21
Be
11:21
better
11:22
and
11:22
go
11:23
forward.
11:24
Crap
11:24
will
11:25
happen
11:25
in
11:25
life.
11:26
Absolutely.
11:27
There's
11:27
a
11:27
shirt
11:28
like
11:28
"Shit
11:29
Happens".
11:29
Right?
11:30
It's
11:31
when
11:31
you're
11:32
in
11:32
it.
11:32
Recognizing
11:33
that
11:34
it
11:34
IS
11:34
happening.
11:36
Recognizing
11:37
that
11:37
it's
11:38
not
11:38
going
11:39
to
11:39
end
11:39
immediately.
11:41
You
11:41
don't
11:41
wake
11:41
up
11:41
the
11:41
next
11:42
morning
11:42
and
11:42
everything's
11:42
back
11:43
to
11:43
the
11:43
way
11:43
it
11:43
was
11:44
recognizing
11:45
within
11:45
it,
11:46
there
11:46
are
11:47
some
11:47
valuable
11:47
lessons
11:48
to
11:48
be
11:48
claimed,
11:50
and
11:50
to
11:50
use
11:50
those
11:51
later.
11:52
And
11:52
I've
11:52
had
11:52
conversations
11:53
with
11:53
several
11:54
women
11:54
already
11:55
in
11:55
the
11:55
interviews,
11:56
about
11:56
exactly
11:57
that,
11:57
what
11:58
they
11:59
figured
11:59
out,
12:00
after
12:01
they
12:01
got
12:01
off
12:01
the
12:01
couch
12:02
and
12:02
dusted
12:03
themselves
12:03
off
12:04
after
12:04
they've
12:04
run
12:05
out
12:05
of
12:05
Netflix
12:06
shows
12:06
to
12:06
watch
12:07
and
12:07
snacks,
12:07
to
12:08
eat
12:08
and
12:08
said,
12:08
OK.
12:09
Enough,
12:10
pity
12:10
party
12:11
stuff
12:11
here.
12:12
yes,
12:13
the
12:13
world
12:13
is
12:13
in
12:14
an
12:14
economic
12:14
shutdown
12:15
or
12:16
disruption...
12:17
now.
12:18
But
12:19
guess
12:19
what?
12:20
It's
12:20
happened
12:21
before,
12:22
in
12:22
history,
12:23
or
12:24
as
12:24
I
12:24
say,
12:25
HERSTORY
12:26
and
12:27
life
12:27
went
12:28
on.
12:29
And
12:29
so
12:29
now,
12:30
what
12:30
will
12:30
I
12:30
do?
12:31
And
12:31
how
12:31
will
12:31
I...
12:32
I
12:32
don't
12:32
want
12:33
to
12:33
say
12:33
pivot,
12:33
everybody's
12:34
saying
12:34
pivot.
12:35
So
12:35
pirouette.
12:36
Let's
12:36
dance
12:37
our
12:37
way
12:37
on
12:38
to
12:38
a
12:38
new
12:38
stage
12:39
to
12:39
do
12:39
what
12:39
we're
12:39
going
12:40
to
12:40
do!
12:41
The
12:41
pandemic
12:42
is
12:42
very
12:42
serious.
12:43
I
12:43
am
12:43
not
12:43
making
12:44
light
12:44
of...
12:45
the
12:45
challenges,
12:46
the
12:46
difficulties,
12:47
the
12:47
losses,
12:48
occurred
12:48
through
12:49
that.
12:50
But
12:50
I
12:50
believe,
12:51
there
12:52
have
12:52
been
12:52
an
12:52
equal
12:53
number
12:54
of
12:54
very
12:54
positive
12:55
things
12:55
that
12:55
have
12:55
come
12:56
out
12:56
of
12:56
this.
12:56
Inventions,
12:58
advancements,
12:59
that
12:59
we
12:59
never
13:00
would
13:01
have
13:01
anticipated.
13:02
A
13:02
change
13:03
in
13:03
the
13:03
way
13:04
we
13:04
think
13:04
where
13:05
we
13:05
can
13:05
work,
13:05
and
13:06
how
13:06
we
13:06
can
13:06
work,
13:07
and
13:07
who
13:08
we
13:08
need
13:08
to
13:08
work
13:09
with.
13:09
A
13:10
change
13:10
in
13:10
how
13:11
we
13:11
deliver
13:11
services
13:12
to
13:13
enhance
13:13
and
13:13
improve
13:14
everybody's
13:15
lives.
13:16
And
13:16
how
13:17
we
13:17
recognize
13:18
what
13:18
relationships
13:19
and
13:19
what
13:19
resources
13:20
we
13:20
value
13:21
most.
13:22
And
13:23
which
13:23
are
13:24
not
13:24
essential,
13:25
even
13:25
though,
13:26
a
13:26
year
13:26
ago,
13:27
or
13:27
a
13:27
year
13:27
and
13:27
a
13:27
half
13:28
ago,
13:28
we
13:28
might've
13:28
thought
13:29
they
13:29
were
13:29
essential.
13:31
And
13:31
as
13:31
we
13:31
said,
13:32
this
13:32
isn't
13:32
the
13:32
first
13:33
time
13:33
and
13:33
it
13:33
isn't
13:34
the
13:34
last
13:34
time,
13:34
my
13:35
business
13:36
that
13:36
I
13:36
started
13:36
32
13:37
years
13:37
ago,
13:38
went
13:39
through
13:39
these
13:39
cycles
13:40
repeatedly.
13:41
You
13:41
know,
13:41
there
13:42
was
13:42
the
13:42
gasoline
13:43
shortage
13:44
or
13:44
the
13:44
petrochemical
13:45
shortage,
13:45
there
13:45
were
13:46
the
13:46
very
13:46
extreme
13:47
interest
13:48
rates
13:48
that
13:49
made
13:49
borrowing
13:50
or
13:50
buying
13:51
anything
13:51
extraordinarily
13:53
expensive.
13:54
There
13:54
was
13:55
the
13:55
absolute
13:56
devastation
13:57
of
13:57
9/11,
13:58
and
13:58
what
13:58
happened
13:59
to
13:59
many
14:00
industries
14:00
for
14:00
a
14:00
long
14:01
time
14:01
after
14:01
9/11.
14:03
The
14:03
2007,
14:04
2008
14:06
economic
14:06
recession
14:07
that
14:08
was
14:08
so
14:08
destructive
14:09
to
14:09
real
14:10
estate
14:10
and
14:10
finance
14:11
industries
14:12
and
14:12
businesses.
14:13
So
14:14
many
14:14
of
14:15
us
14:15
baby
14:15
boomers
14:16
lost
14:16
a
14:16
lot
14:17
of
14:17
our
14:17
life
14:18
savings
14:19
or
14:19
they
14:19
were
14:20
significantly
14:21
reduced
14:21
and
14:22
we're
14:22
all
14:22
just
14:22
still
14:23
trying
14:23
to
14:23
rebuild.
14:25
So,
14:25
like
14:25
the
14:26
shirt
14:26
says,
14:26
"Shit
14:27
Happens"
14:27
and
14:28
it's
14:28
going
14:28
to
14:28
happen
14:28
again.
14:30
Be
14:30
prepared
14:30
to
14:30
be
14:31
resilient,
14:32
gather
14:33
the
14:33
people
14:33
around
14:34
you,
14:35
that
14:35
will
14:35
help
14:36
you,
14:36
they'll
14:36
be
14:36
your
14:37
human
14:37
trampolines
14:38
to
14:38
help
14:38
you
14:39
bounce
14:39
back.
14:40
That
14:40
will
14:40
share
14:41
their
14:41
knowledge,
14:42
their
14:42
wisdom.
14:43
Join
14:43
a
14:43
tribe
14:44
like
14:45
the
14:45
Evolutionary
14:46
Women
14:46
tribe
14:47
and
14:47
the
14:47
Lift
14:47
As
14:47
You
14:47
Climb
14:48
Movement.
14:49
So
14:49
I'd
14:49
like
14:49
to
14:49
just
14:50
leave
14:50
you
14:50
with
14:50
a
14:50
couple
14:51
of
14:51
thoughts
14:52
around
14:53
when
14:54
difficulties
14:55
arise
14:56
and
14:56
decisions
14:57
need
14:57
to
14:57
be
14:57
made
14:58
and
14:59
they
14:59
should
14:59
be
15:00
made
15:00
without
15:01
too
15:02
much
15:02
delay
15:02
or
15:02
too
15:03
much
15:03
procrastination
15:05
Three
15:05
things
15:06
that
15:06
I,
15:07
like
15:07
to,
15:08
think
15:08
through
15:09
it
15:09
as
15:09
my
15:09
anchor
15:10
points
15:10
for
15:10
making
15:11
those
15:11
decisions:
15:12
Number
15:13
One:
15:14
Have
15:14
No
15:15
Regrets.
15:16
The
15:16
worst
15:17
thing
15:17
that
15:17
could
15:17
happen
15:18
to
15:18
me
15:18
a
15:18
decade
15:19
from
15:19
now,
15:20
is
15:20
to
15:20
look
15:20
back
15:21
today,
15:22
and
15:22
regret
15:23
that
15:23
I
15:23
didn't
15:24
start
15:24
the
15:25
business...
15:25
create
15:26
the
15:26
product...
15:27
reach
15:27
out
15:28
to
15:28
the
15:28
customers,
15:29
deliver
15:29
the
15:29
value.
15:31
That
15:31
I
15:32
thought
15:32
of
15:32
doing
15:33
at
15:33
the
15:33
time.
15:34
I
15:34
don't
15:35
want
15:35
to
15:35
live
15:35
with
15:36
regrets
15:36
in
15:36
my
15:37
life
15:37
at
15:37
all.
15:38
So
15:38
I
15:39
recommend
15:39
if
15:40
there's
15:40
something
15:41
that
15:41
inspires
15:42
you
15:42
to
15:42
grow,
15:43
grab
15:44
onto
15:44
that,
15:45
And
15:45
go
15:46
for
15:46
it.
15:47
Remember
15:47
that
15:48
each
15:48
and
15:48
every
15:48
time
15:49
we
15:49
take
15:50
on
15:50
a
15:50
new
15:50
skill,
15:51
a
15:51
new
15:52
career,
15:53
a
15:53
new
15:53
business.
15:54
Well,
15:54
even
15:55
a
15:55
new
15:55
relationship.
15:57
We've
15:57
never
15:58
been
15:59
that
16:00
person,
16:00
or
16:00
in
16:01
that
16:01
position
16:02
before.
16:03
Each
16:03
and
16:03
every
16:04
time
16:04
that
16:05
we
16:05
do
16:05
something
16:06
new,
16:06
we're
16:06
part
16:07
of
16:07
something
16:07
new.
16:08
It's
16:09
a
16:09
new
16:09
beginning.
16:10
And
16:10
we
16:10
get
16:11
to
16:11
craft
16:12
and
16:12
create
16:13
that
16:13
script
16:14
as
16:14
we
16:14
go
16:14
forward.
16:16
And
16:16
don't
16:16
be
16:16
afraid,
16:17
because
16:18
every
16:18
time
16:18
you
16:19
started
16:19
something
16:19
new
16:20
before
16:20
that
16:20
you
16:20
didn't
16:21
know
16:21
how
16:21
to
16:21
do,
16:22
you
16:22
figured
16:23
it
16:23
out!
16:23
So
16:24
pitter,
16:24
patter
16:25
get
16:25
at
16:25
her.
16:26
And
16:26
the
16:26
last
16:27
thing
16:27
to
16:27
share
16:28
that
16:28
is
16:28
a
16:28
factor
16:29
in
16:29
my
16:30
decision
16:30
making
16:31
is...
16:32
Will
16:32
it
16:32
be
16:33
good
16:33
for
16:34
me
16:34
and
16:34
the
16:34
people
16:35
that
16:35
I
16:35
care
16:36
most
16:36
about?,
16:37
and
16:37
Will
16:37
it
16:37
contribute
16:38
value
16:39
to
16:39
others?
16:40
Lift
16:41
As
16:41
You
16:41
Climb
16:43
is
16:43
an
16:43
extremely
16:44
good
16:45
value
16:46
metric
16:47
for
16:47
making
16:48
new
16:48
decisions.
16:50
On
16:50
that
16:50
note,
16:51
I'd
16:51
like
16:51
to
16:52
say
16:52
good
16:53
luck.
16:53
With
16:54
creating
16:55
the
16:55
future
16:56
that
16:56
you
16:56
desire.
16:57
Living
16:57
your
16:58
legacy.
17:00
And
17:00
while
17:00
you
17:00
do
17:00
so,
17:01
you're
17:01
setting
17:01
an
17:01
example
17:02
and
17:02
empowering
17:03
others
17:04
to
17:04
create
17:04
their
17:05
legacy
17:05
and
17:05
live
17:06
it.
17:06
So
17:07
happy
17:07
birthday
17:08
or
17:08
happy
17:09
anniversary
17:09
to
17:10
my
17:10
business.
17:11
May
17:11
this
17:11
be
17:12
the
17:12
start
17:12
of
17:13
something
17:13
wonderful
17:14
in
17:14
your
17:15
life
17:15
today.