Brands On Brands | Personal Branding & Podcasting

Personal branding strategy and podcasting tips every week! Brands On Brands is a top 100 marketing podcast for content creators, coaches, & entrepreneurs! Learn how to build authority and position yourself as #1 in your industry from the world's top marketing experts. *Learn to convert 1 hour into 1 month of content with my FREE Content Repurposing Guide at: Your host, Brandon Birkmeyer, spent 18 years crafting the brand strategy for Forbes top 100 brands at the largest ad agencies in the U.S. And today, he is a personal branding expert, coaching on all things personal branding, content marketing, and podcasting. To work with Brandon, go to


episode 161: Content Marketing and Blogging with Ann Handley | Ep. 161

Today's topic is a deep dive into content creation, content marketing, and why it matters. I discuss these topics with the amazing Ann Handley. 

We also get into her personal journey going from creating content for her company and other people to also creating content for her personal brand and building a community around her ideas.

Ann is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results.


  • Discover what true content marketing is
  • Figure out what platform works best for you
  • Allow yourself to be comfortable with your content
  • Understand what it means to own your content


"I don't even think about content as being separate from marketing necessarily."

"The first thing is just to shift your mindset and think about everything that you do as an opportunity to tell your story, brand yourself, let people know what value you can offer them, and grow your own business. That's the value of content."

"I also wanted secondarily to see what is it like to build an audience? What does it like to connect with people? What is it like to use a vehicle like an email newsletter to extend your personal brand and to build your personal brand?"

"I think the important thing is to launch something that you own and not on a social channel."



Instagram: @annhandley

Twitter: @annhandley


If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

  • What Business to Start with John Lee Dumas
  • Personal Branding Masterclass with Chris Ducker
  • Built to Serve with Evan Carmichael

 Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.

Talk soon!


 2021-04-14  27m