Brands On Brands | Personal Branding & Business Coaching

Personal Branding, Leadership, and Business Coaching tips every week! The Brands On Brands podcast with Brandon Birkmeyer is a top 10 branding podcast for executives, consultants, coaches, content creators & entrepreneurs! Learn how to build authority and position yourself as #1 in your industry from the world's top personal branding and content marketing experts. Looking to start a podcast? Check out the Podcast Branding Academy at: https://www.podcastbrandingacademy.com Your host, Brandon Birkmeyer, spent 18 years crafting the marketing and brand strategy for Forbes Top 100 Brands at the largest ad agencies in the U.S. Today, he is a personal brand and content creator business coach working with speakers, authors, coaches, consultants, executives, and other creators. Do you want a free audit of your online brand presence? Setup a free live chat with me at: https://www.brandsonbrands.com/coach

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episode 161: Content Marketing and Blogging with Ann Handley | Ep. 161


Today's topic is a deep dive into content creation, content marketing, and why it matters. I discuss these topics with the amazing Ann Handley. 

We also get into her personal journey going from creating content for her company and other people to also creating content for her personal brand and building a community around her ideas.

Ann is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results.

HIGHLIGHTS:

  • Discover what true content marketing is
  • Figure out what platform works best for you
  • Allow yourself to be comfortable with your content
  • Understand what it means to own your content

QUOTES:

"I don't even think about content as being separate from marketing necessarily."

"The first thing is just to shift your mindset and think about everything that you do as an opportunity to tell your story, brand yourself, let people know what value you can offer them, and grow your own business. That's the value of content."

"I also wanted secondarily to see what is it like to build an audience? What does it like to connect with people? What is it like to use a vehicle like an email newsletter to extend your personal brand and to build your personal brand?"

"I think the important thing is to launch something that you own and not on a social channel."

GUEST LINKS

Websites:

www.marketingprofs.com

www.annhandley.com

Instagram: @annhandley

Twitter: @annhandley

MORE ADVICE AND INTERVIEWS

If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

  • What Business to Start with John Lee Dumas
  • Personal Branding Masterclass with Chris Ducker
  • Built to Serve with Evan Carmichael

 Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.

Talk soon!


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 April 14, 2021  27m