Brands On Brands | Personal Branding & Podcasting

Personal branding strategy and podcasting tips every week! Brands On Brands is a top 100 marketing podcast for content creators, coaches, & entrepreneurs! Learn how to build authority and position yourself as #1 in your industry from the world's top marketing experts. *Learn to convert 1 hour into 1 month of content with my FREE Content Repurposing Guide at: Your host, Brandon Birkmeyer, spent 18 years crafting the brand strategy for Forbes top 100 brands at the largest ad agencies in the U.S. And today, he is a personal branding expert, coaching on all things personal branding, content marketing, and podcasting. To work with Brandon, go to


episode 162: Podcast Show Notes and Blogging | Ep. 162

Today we are talking about how to write podcast show notes and how to write your podcast blog. Your podcast show notes provide the description of your episode, and that helps your listeners decide whether they should tune in or skip the episode. 

Just by the notes and how you describe the show that you're recording, your listeners are making a decision if this show is for them or not, or this episode is for them or not. Those words are important. 


  • Learn how to use keywords for your show notes
  • Discover the perfect format to use
  • Understand what details to include in a summary paragraph
  •  Find out what not to do for your blog


"I think a lot of us understand keywords at a basic level, but we don't really think about them all the time for every episode we create."

"The way you write those notes will start to translate into how your show gets found, not just in the podcast players."

"Your goal is to get them to listen. At this point, they're just scanning. You want to go from being a scanner to being a listener."


10 Podcasting Ideas for Beginners!

Instagram: @brandonbirkmeyer


If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

  • What Business to Start with John Lee Dumas
  • Personal Branding Masterclass with Chris Ducker
  • Built to Serve with Evan Carmichael

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Talk soon!


 2021-04-21  19m