Podland News

The last word in podcasting news... every Thursday in Podland, James Cridland from Podnews in Australia and Sam Sethi, from Sam Talks Technology in the UK, join forces to review and analyse some of the weeks top podcasting news from around the world. They also interview some of the biggest names making the news. This podcast is sponsored by Buzzsprout and Riverside FM.

https://www.podland.news

subscribe
share





episode 21: Podcasts, Podcasts everywhere but not a mention of RSS anywhere! We discuss Apple's podcast subscriptions, Facebook's podcasting app and Google recommendations [transcript]


Join James Cridland and Sam Sethi on this week's jam-packed show about Apple subscriptions and Facebook's entry into podcasting with the help of Spotify. 


NEWS

  • Apple Podcasts is adding paid Podcasts Subscriptions in May. As a podcaster, you can set your own price for your own show.

  • Apple Podcasts will take a 30% commission of the subscription price for a subscriber’s first year, dropping to 15% for additional years. Podcasters can set pricing, and availability, by country. Apple Podcasts is available in 170 territories.

  • Paid podcasts are hosted by Apple, not by your podcast host. 

  • Apple Podcasts will not give you access to any personal data about your paid subscribers, like their emails or names.

  • The launch of the new Apple Podcasts Connect tool has been plagued with bugs and technical issues; and has impacted other apps. We would recommend NOT logging in at this time.

  • Many podcasters say their shows have completely gone missing within Apple Podcasts and third-party apps that use Apple’s API.

  • Our theory: All shows transferred to the new system appear to automatically have their RSS feed removed from Apple’s public API. 

  • One way for third-party apps to continue operating is to use PodcastIndex.

  • Apple Podcasts Connect also changes your categories, too.

  • Within the next few months, the Facebook app will include a podcast player, as part of an upcoming set of “social audio experiences”. The podcast player will work in the background, and offer live captioning; “RSS” wasn’t mentioned in the release 


---
MORE: 

  • Previous Episodes: https://www.podland.news
  • Questions: questions@podland.news

Buzzsprout
Podcast hosting and a whole lot more


share







 2021-04-22  45m
 
 
00:01  james
Welcome
00:01
to
00:01
Podland.
00:02
Podland
00:02
sponsored
00:03
by
00:03
bud
00:03
sprouts.
00:03
The
00:04
easiest
00:04
way
00:04
to
00:04
host,
00:05
promote
00:05
and
00:06
track
00:06
your
00:06
Podcast
00:07
there@buzzsprout.com.
00:09
It's
00:09
Thursday,
00:10
April
00:10
the
00:10
22nd,
00:11
2021.
00:11
It's
00:11
my
00:12
brother's
00:12
birthday
00:12
today.
00:12
I
00:13
should
00:13
give
00:13
him
00:13
a
00:13
ring.
00:13
I
00:14
am
00:14
James
00:14
Credlin
00:14
the
00:14
editor
00:15
of
00:15
pod
00:15
news.net
00:16
here
00:16
in
00:16
Australia.
00:17  sam
And
00:17
I'm
00:17
Sam
00:18
Sethi.
00:18
The
00:18
editor
00:19
of
00:19
Sam
00:19
Talks
00:19
Technology
00:20
here
00:20
in
00:20
the
00:20
UK.
00:22  james
Land's
00:22
a
00:22
weekly
00:22
podcast
00:23
where
00:23
Sam
00:23
and
00:24
I
00:24
delve
00:24
deeper
00:24
into
00:25
the
00:25
week's
00:26
podcasting
00:26
news.
00:27
And
00:27
it's
00:28
been
00:28
quite
00:28
a
00:28
week.
00:28
Hasn't
00:29
it?
00:29
Sam,
00:29  sam
I'm
00:29
gonna
00:29
say
00:30
this
00:30
week's
00:30
big
00:30
stories.
00:31
Wow.
00:31
What
00:32
a
00:32
week?
00:32
Apple
00:33
Podcast.
00:33
Facebook.
00:34
Podcast
00:35
and
00:35
there's
00:35
even
00:35
more
00:36
so
00:36
I'm
00:36
hoping
00:37
you're
00:37
sat
00:37
down
00:38
or
00:38
if
00:38
you're
00:38
on
00:38
a
00:38
long
00:38
walk,
00:39
you'll
00:39
need
00:39
a
00:39
really
00:40
long
00:40
walk,
00:40
whichever
00:41
way
00:41
this
00:41
is
00:41
going
00:41
to
00:41
be
00:41
a
00:42
fun
00:42
pack
00:42
show.
00:43
So
00:43
James,
00:43
let's
00:44
start
00:44
off
00:44
with
00:45
the
00:45
big
00:45
one,
00:45
I
00:45
guess
00:46
is
00:46
Apple
00:47
podcast
00:47
subscriptions
00:48
now.
00:49
Tim
00:49
cook
00:49
gave
00:50
it
00:50
the
00:50
grand
00:51
amount
00:51
of
00:51
time
00:52
that
00:52
it
00:52
was
00:52
Reverend
00:53
Lee
00:53
Jew,
00:54
75
00:55
seconds
00:55
of
00:55
attention.
00:56
That's
00:56
all
00:56
they
00:57
gave.
00:57
well
00:58
done
00:58
Tim
00:59
in
00:59
a
00:59
one
00:59
hour,
01:00
20
01:00
minutes
01:00
share
01:00
what
01:01
did
01:01
he
01:01
say?
01:01
Go
01:02
on,
01:02
tell
01:02
us
01:02  james
what
01:02
he
01:02
said.
01:03
I
01:03
can
01:03
do
01:03
better
01:04
than
01:04
tell
01:04
you.
01:04
I
01:05
will
01:05
actually
01:05
play
01:06
him
01:06
to
01:06
you.
01:07
The
01:07
first
01:07
20
01:07
seconds
01:08
was
01:08
talking
01:08
about
01:09
how
01:09
Apple.
01:10
Brought
01:10
podcasting
01:11
to
01:11
the
01:11
world,
01:12
which
01:12
is
01:12
almost
01:13
true.
01:13
And
01:14
then
01:14
we
01:14
had
01:14
Tim
01:14
cook
01:15
saying
01:15
this
01:16
we're
01:16
making
01:16
the
01:16
biggest
01:17
change
01:17
to
01:17
Apple
01:18
podcasts.
01:18
Since
01:19
it's
01:19
debut.
01:20
This
01:20
starts
01:21
with
01:21
the
01:21
newly
01:21
designed
01:22
Apple
01:22
podcasts
01:23
app.
01:24
Every
01:24
show
01:25
in
01:25
episode
01:25
has
01:26
a
01:26
beautiful
01:26
new
01:26
page,
01:27
making
01:28
it
01:28
easy
01:28
to
01:28
follow,
01:29
listen,
01:30
and
01:30
share.
01:31
We're
01:31
also
01:31
introducing
01:32
channels
01:33
to
01:33
help
01:33
you
01:33
find
01:33
new
01:33
shows
01:34
from
01:34
your
01:34
favorite
01:35
creators.
01:36
We're
01:36
also
01:36
introducing
01:37
Apple
01:37
podcast
01:38
subscriptions,
01:39
which
01:39
enables
01:40
you
01:40
to
01:40
unlock
01:41
new
01:41
content
01:42
as
01:42
well
01:42
as
01:42
additional
01:43
benefits.
01:43
Like
01:43
ad-free
01:44
listening
01:45
early
01:45
access
01:46
and
01:46
much
01:46
more.
01:47
So
01:48
now
01:48
you
01:48
can
01:48
help
01:49
your
01:49
favorite
01:49
podcasters
01:50
build
01:50
their
01:51
business
01:51
and
01:51
fuel
01:52
their
01:52
creativity.
01:54
Apple
01:54
podcast
01:54
subscriptions
01:55
launches
01:56
in
01:56
170
01:57
regions
01:57
and
01:57
countries
01:58
next
01:58
month.
01:59
These
02:00
major
02:00
updates
02:01
will
02:01
make
02:01
listening
02:01
to
02:01
podcasts
02:02
easier
02:03
and
02:03
more
02:03
enjoyable
02:04
than
02:04
ever
02:05
before
02:06
Apple
02:06
CEO,
02:07
Tim
02:07
cook
02:07
there.
02:08
So
02:08
the
02:08
first
02:09
thing
02:09
that
02:09
he
02:09
talked
02:10
about
02:10
was
02:10
the
02:10
new
02:10
app,
02:11
which
02:11
we've
02:11
already
02:12
talked
02:12
about.
02:13
Subscribe
02:13
changes
02:13
to
02:14
follow.
02:14
it'll
02:14
have
02:15
a
02:15
thing
02:15
called
02:15
channels
02:16
in
02:16
there,
02:16
which
02:16
is
02:16
a
02:16
way
02:16
to
02:16
group
02:17
shows
02:18
and
02:18
it
02:19
will
02:19
have
02:19
a
02:20
smart
02:20
play
02:21
button,
02:21
which
02:21
is
02:21
quite
02:22
cool.
02:22
It
02:22
will
02:23
help
02:23
start
02:24
a
02:24
listener
02:24
with
02:24
the
02:24
right
02:25
to
02:25
episode
02:25
of
02:26
the
02:26
podcast.
02:27
So
02:27
if
02:27
you
02:27
go
02:27
and
02:27
listen
02:27
to
02:28
West
02:29
cork,
02:29
for
02:29
example,
02:30
and
02:30
press
02:30
the
02:30
play
02:31
button,
02:31
it
02:31
will
02:31
start
02:32
you
02:32
at
02:32
episode
02:32
one.
02:33
And
02:33
if
02:34
you
02:34
go
02:34
and
02:34
listen
02:34
to
02:34
the
02:34
daily
02:35
auto
02:35
pod
02:35
news,
02:36
it
02:36
will
02:36
start
02:36
you
02:36
with
02:36
the
02:37
latest
02:37
episode,
02:37
which
02:38
is
02:38
all
02:38
pretty
02:38
cool.
02:39
So
02:39
that
02:39
was
02:40
lovely,
02:40
but
02:40
it
02:40
was
02:40
all
02:40
about
02:41
the
02:41
other
02:41
announcements.
02:42
Wasn't
02:42
it.
02:42
Sam?
02:43  sam
I
02:43
guess
02:43
we've
02:44
talked
02:44
about
02:44
subscriptions
02:45
coming
02:45
to
02:46
Apple
02:46
podcasts.
02:47
you've
02:47
gotten
02:48
actually
02:48
signed
02:49
up.
02:49
maybe
02:49
we'll
02:49
talk
02:50
about
02:50
that
02:50
process
02:51
later
02:51
on
02:52
in
02:52
this
02:52
podcast,
02:53
but
02:54
now
02:54
that
02:54
the
02:54
subscriptions
02:55
are
02:55
here,
02:55
what'd
02:55
you
02:55
think
02:55
of
02:56  james
them?
02:56
I
02:56
think
02:57
that
02:57
the
02:57
subscriptions
02:58
by
02:59
themselves
02:59
are
03:00
really
03:00
well
03:01
thought
03:01
out.
03:02
it
03:02
was
03:02
what
03:02
I
03:03
was
03:03
asking
03:03
for.
03:03
When
03:03
I
03:04
wrote
03:04
an
03:04
article
03:05
back
03:05
in
03:05
March
03:06
of
03:06
mystic
03:07
Cridland
03:08
back
03:09
in
03:09
March
03:09
of
03:09
2019,
03:11
I
03:11
had
03:11
a
03:11
big
03:11
list
03:12
of
03:12
things
03:12
that
03:12
Apple
03:13
should
03:13
be
03:13
doing.
03:13
And
03:14
number
03:14
one
03:14
was
03:15
allow
03:15
us
03:15
to
03:16
sell
03:16
Podcast
03:17
subscriptions.
03:18
And
03:18
I'm
03:18
really
03:19
pleased.
03:19
What
03:20
they've
03:20
done
03:20
is
03:21
allow
03:21
us
03:22
to
03:22
sell
03:22
Podcast
03:23
subscriptions,
03:24
not
03:25
just
03:25
bundle
03:25
everything
03:26
Into
03:26
a
03:26
service
03:27
where
03:27
we
03:27
don't
03:27
get
03:27
the
03:28
chance
03:28
to
03:29
set
03:29
our
03:29
own
03:29
pricing
03:30
or
03:30
set
03:31
our
03:31
own
03:31
access
03:32
or
03:32
all
03:32
of
03:32
that
03:32
kind
03:32
of
03:32
stuff.
03:33
So
03:33
it's
03:33
actually
03:34
done
03:34
really
03:34
well.
03:34
So
03:35
you
03:35
can
03:35
do
03:35
things
03:36
like
03:36
you
03:36
can
03:36
set
03:37
your
03:37
own
03:37
price
03:38
for
03:38
your
03:39
own
03:39
show.
03:40
There's
03:40
no
03:40
exclusivity.
03:41
So
03:42
you
03:42
can.
03:42
Also
03:43
sell
03:43
your
03:44
Podcast
03:45
for
03:45
subscription
03:46
in
03:46
Spotify.
03:47
Assuming
03:47
that
03:47
Spotify
03:48
doesn't
03:48
have
03:48
an
03:48
exclusivity
03:50
or
03:50
in
03:50
your
03:50
own
03:50
app,
03:51
and
03:51
that's
03:51
all
03:52
good.
03:52
You
03:52
just
03:52
have
03:52
to
03:52
sell
03:53
it
03:53
at
03:53
the
03:53
same
03:53
price,
03:54
but
03:54
that's
03:54
fine.
03:55
You
03:55
can
03:55
offer
03:55
free
03:56
trials.
03:57
You
03:57
can
03:57
do
03:57
all
03:57
of
03:57
this
03:58
kind
03:58
of
03:58
stuff.
03:59
And
03:59
one
03:59
of
03:59
the
03:59
really
04:00
nice.
04:00
Things
04:01
from
04:01
my
04:01
point
04:02
of
04:02
view
04:02
is
04:03
that
04:03
you
04:03
can
04:04
set
04:04
different
04:04
pricing
04:05
for
04:05
different
04:06
countries.
04:07
So
04:07
you
04:08
can,
04:09
it
04:09
looks
04:09
like,
04:10
at
04:10
least
04:11
produce
04:11
a
04:11
version
04:12
of
04:12
your
04:13
Podcast,
04:14
which
04:14
is
04:14
paid
04:14
for
04:14
the
04:14
U
04:15
S
04:15
but
04:16
also
04:16
give
04:16
a
04:17
free
04:17
version
04:17
of
04:18
that
04:18
same
04:18
Podcast
04:19
out
04:20
to
04:20
let's
04:20
say
04:21
Africa,
04:21
for
04:22
example.
04:22
So
04:22
I
04:23
think
04:23
that
04:23
there's
04:23
some
04:24
really
04:25
clever
04:25
things
04:26
in
04:26
there
04:27
and
04:27
it's
04:27
actually
04:27
a
04:27
pretty
04:28
good.
04:28
an
04:28
intelligent
04:29
move
04:30
from
04:30
Apple.
04:31  sam
That's
04:31
two
04:31
things
04:32
you
04:32
said
04:32
there
04:32
that
04:32
I
04:32
wanted
04:33
to
04:33
pick
04:33
up
04:33
on
04:33
one.
04:34
They
04:34
didn't
04:34
make
04:34
it
04:34
exclusive.
04:36
So
04:37
could
04:37
you
04:37
have
04:38
the
04:38
really
04:38
odd
04:39
situation
04:39
where
04:40
you've
04:40
got.
04:41
Your
04:41
Podcast.
04:42
I
04:42
know
04:42
you
04:42
just
04:43
said
04:43
you
04:43
can
04:43
set
04:43
different
04:44
pricing,
04:44
but
04:45
could
04:45
you
04:45
set
04:45
your
04:45
pricing
04:46
on
04:46
Spotify
04:47
totally
04:47
different.
04:47
Why
04:48
would
04:48
you
04:48
do
04:48
that?
04:49
Why
04:49
wouldn't
04:50
they
04:50
try
04:50
and
04:50
make
04:51
it
04:51
exclusive
04:52
so
04:52
that
04:52
you
04:52
just
04:53
weren't
04:53
on
04:53
other
04:53
platforms?
04:54  james
Are
04:55
they
04:55
thinking
04:55
well,
04:55
what
04:55
they're
04:56
asking
04:56
for
04:56
is
04:57
they're
04:57
asking
04:57
for
04:58
parity.
04:58
if
04:59
you
04:59
are
04:59
selling
05:00
your
05:00
Podcast
05:01
for
05:01
four
05:01
99
05:02
in
05:02
your
05:02
own
05:02
app,
05:03
then
05:03
you
05:04
can
05:04
sell
05:04
your
05:04
Podcast
05:05
for
05:05
four
05:05
99
05:06
in
05:06
Apple
05:07
podcasts
05:07
as
05:07
well.
05:08
So
05:08
they're
05:09
asking
05:09
for
05:09
price
05:10
parity,
05:10
and
05:10
I
05:10
think
05:10
that's
05:11
absolutely
05:11
fine
05:11
and
05:11
fair
05:12
enough,
05:13
but
05:13
they're
05:13
not
05:13
asking
05:14
for
05:14
exclusivity.
05:14
So
05:15
they're
05:15
not
05:15
saying
05:15
you
05:16
can
05:16
only
05:16
sell
05:17
your
05:17
podcast
05:18
through
05:18
Apple
05:18
podcasts
05:19
and
05:19
nothing
05:19
else.
05:20
And
05:20
I
05:20
think
05:20
that's
05:20
probably
05:21
the
05:21
right
05:21
move
05:22
so
05:22
that
05:22
hopefully
05:23
Spotify
05:24
will
05:25
copy
05:25
Apple's
05:26
pricing.
05:26
To
05:27
allow
05:27
us
05:27
therefore
05:28
to
05:28
say
05:29
in
05:29
our
05:30
podcast,
05:30
you
05:30
can
05:31
subscribe
05:32
on
05:32
Apple
05:33
and
05:33
on
05:33
Spotify.
05:34
And
05:34
wouldn't
05:34
that
05:35
be
05:35
a
05:35
simple
05:35
and
05:35
straightforward
05:36
call
05:36
to
05:36
action
05:37
so
05:38
that's
05:38
what's
05:38
going
05:39
on
05:39
there.
05:39
And
05:39
I
05:39
think
05:39
that's
05:40
totally
05:40
the
05:40
right
05:41
move.
05:41
I
05:41
think
05:41
your
05:42
friend
05:42  sam
of
05:42
mine,
05:42
Matt
05:43
Degan
05:43
actually
05:43
asked
05:44
exactly
05:44
for
05:45
that
05:45
didn't
05:45
they?
05:45
Yes,
05:45  james
he
05:46
did.
05:46
Did.
05:46
And
05:46
I
05:46
think
05:46
he's
05:47
absolutely
05:47
right.
05:48
he's
05:48
basically
05:48
saying,
05:49
make
05:49
it.
05:49
As
05:49
simple
05:50
as
05:50
possible,
05:51
but
05:51
probably
05:52
the
05:52
onus
05:52
is
05:53
on
05:53
Spotify
05:53
to
05:54
copy
05:54
Apple's
05:55
pricing
05:56
there,
05:56
because
05:56
Apple
05:57
is
05:58
large
05:58
enough
05:58
and
05:58
arrogant
05:59
enough
05:59
not
05:59
to
05:59
care
06:00
about
06:00
anybody
06:00
else
06:01
in
06:01
the
06:01
market.
06:01
And
06:01
I
06:01
think
06:01
Spotify
06:02
will
06:02
probably
06:03
take
06:03
a
06:03
look
06:03
at
06:03
this
06:04
and
06:04
take
06:04
some
06:05
ideas
06:05
out
06:05
of
06:05
it.
06:06
Now
06:06  sam
Apple
06:06
have
06:07
the
06:07
Apple
06:07
tax.
06:07
So
06:08
how
06:08
much
06:09
is
06:09
it
06:09
going
06:09
to
06:09
be
06:10
that
06:10
I
06:10
have
06:10
to
06:10
pay
06:10
Apple
06:11
for
06:11
the
06:11
privilege
06:12
of
06:12
selling
06:12
my
06:13
Podcast?
06:14  james
so
06:14
if
06:14
you're
06:14
selling
06:15
apps,
06:15
for
06:16
example,
06:16
then
06:16
you
06:17
have
06:17
to
06:17
pay
06:17
a
06:17
hundred
06:18
us
06:18
dollars
06:18
a
06:18
year
06:19
for
06:19
the
06:19
privilege
06:20
of
06:20
being
06:21
In
06:21
the
06:21
app
06:21
store.
06:22
So
06:22
there
06:22
is
06:23
a
06:23
similar
06:23
price
06:24
for
06:25
podcasters
06:25
who
06:26
wants
06:26
to
06:26
make
06:26
their
06:27
podcasts
06:27
available
06:28
in
06:29
terms
06:29
of
06:30
Apple
06:30
podcasts,
06:31
subscriptions.
06:32
And
06:32
that's
06:33
$20
06:33
a
06:33
year.
06:34
So
06:35
that's
06:35
not
06:35
that's
06:36
not
06:36
too
06:36
bad.
06:36
Once
06:37
you've
06:37
paid
06:37
your
06:37
$20
06:38
a
06:38
year
06:38
and
06:39
your
06:39
in
06:39
Apple
06:39
podcasts
06:40
subscriptions,
06:41
then
06:42
Apple
06:42
podcasts
06:42
will
06:43
take
06:43
a
06:43
commission.
06:44
The
06:44
commission
06:45
is
06:46
30%.
06:48
Of
06:48
the
06:48
subscription
06:49
price
06:49
for
06:50
our
06:50
subscribers
06:51
first
06:51
year.
06:52
And
06:52
then
06:53
that
06:53
drops
06:53
to
06:53
15%
06:54
for
06:54
every
06:55
subscribers
06:56
additional
06:57
year,
06:57
which
06:58
15%
06:59
actually
06:59
isn't
06:59
too
06:59
bad.
07:00
If
07:00
you
07:00
consider
07:01
the
07:01
cost
07:02
of
07:02
accepting
07:02
credit
07:03
cards,
07:03
the
07:03
cost
07:03
of,
07:04
running
07:05
a
07:05
payments,
07:06
service,
07:06
the
07:07
cost
07:07
of
07:07
all
07:07
of
07:07
that
07:08
15%
07:08
isn't
07:09
bad.
07:09
30%
07:10
is
07:10
a
07:10
bit
07:10
rich.
07:10
it's
07:11
quite
07:11
a
07:11
lot
07:12
on
07:12
the
07:12
other
07:12
side
07:13
of
07:13
this,
07:13
at
07:13
least
07:14
it
07:14
will
07:14
turn
07:14
podcasting.
07:16
Within
07:16
Apple
07:16
from
07:17
being
07:17
a
07:18
cost
07:18
center
07:19
into
07:19
being
07:20
a
07:20
revenue
07:20
center.
07:21
And
07:21
that's
07:21
probably
07:21
a
07:21
good
07:22
thing
07:22
for
07:22
all
07:22
of
07:22
it.
07:22
I
07:23  sam
wouldn't
07:23
hold
07:23
your
07:23
horses
07:24
on
07:24
the
07:24
30%
07:24
right
07:25
now
07:25
because
07:26
the
07:26
Senate
07:27
judiciary
07:27
subcommittee
07:28
is
07:28
hearing
07:29
in
07:29
the
07:30
next
07:30
couple
07:30
of
07:30
days
07:31
about
07:31
competition
07:32
in
07:32
the
07:32
app
07:32
stores.
07:33
And
07:33
you've
07:33
got
07:33
testimony
07:34
from
07:34
Google,
07:35
Spotify
07:35
title,
07:36
and
07:36
many
07:36
others,
07:37
and
07:37
that's
07:37
on
07:37
the
07:37
3rd
07:38
of
07:38
May.
07:38
So
07:39
I
07:39
wonder
07:39
whether
07:39
that
07:40
30%
07:40
tax.
07:41
Will
07:42
be
07:42
reduced,
07:42
but
07:43
who
07:43  james
knows?
07:44
Somebody
07:44
was
07:44
moaning
07:44
about
07:45
the
07:45
price
07:45
of
07:45
this
07:45
on
07:46
Twitter.
07:46
And
07:46
my
07:47
response
07:47
was,
07:47
would
07:48
you
07:48
rather
07:49
pay
07:49
30%
07:50
of
07:51
$2
07:51
million
07:52
or
07:52
would
07:53
you
07:53
rather
07:53
pay
07:54
15%
07:55
of
07:56
$200,000?
07:57
I
07:58
would.
07:58
I
07:58
would
07:58
rather
07:59
pay
07:59
30%
08:00
of
08:00
a
08:00
much
08:00
larger
08:01
figure.
08:01
Thank
08:02
you
08:02
very
08:02
much.
08:02
And
08:03
I
08:03
genuinely
08:04
believe
08:04
that
08:05
the
08:06
ease
08:06
of
08:07
being
08:07
able
08:08
to
08:08
press
08:08
the
08:08
button
08:09
and
08:09
subscribe
08:10
to
08:10
a
08:10
show
08:10
in
08:11
Apple
08:11
podcasts
08:12
is
08:12
going
08:13
to
08:13
make
08:13
it
08:14
that
08:14
different,
08:14
that
08:15
easier
08:16
to
08:16
sell
08:17
Podcast
08:17
subscriptions
08:18
and
08:18
therefore
08:19
you
08:19
should
08:19
be
08:20
able
08:20
to
08:20
earn
08:20
significantly
08:22
more
08:22
money
08:22
than
08:23
you
08:23
can
08:23
with
08:24
anything
08:24
like
08:24
supporting
08:25
cast
08:25
or
08:26
super
08:26
cast
08:27
or
08:27
Patrion
08:27
or
08:28
any
08:28
of
08:28
these
08:28
other
08:28
platforms,
08:29
because
08:29
it
08:30
is
08:30
so
08:30
much
08:31
easier
08:31
and
08:31
simpler,
08:32
but
08:32
we'll
08:33
wait
08:33
and
08:33
see
08:33
and
08:34
find
08:34
out.
08:34  sam
Okay,
08:35
so
08:35
that's
08:35
good.
08:35
So
08:35
we
08:35
know
08:35
the
08:36
price.
08:36
It's
08:36
$20.
08:37
It's
08:37
30%
08:38
commission.
08:39
There's
08:39
no
08:39
exclusivity.
08:40
But
08:40
the
08:41
one
08:41
thing
08:41
that
08:41
stood
08:42
out
08:42
for
08:42
me
08:42
was
08:43
that
08:43
you
08:43
can't
08:44
access
08:45
your
08:45
own
08:45
data.
08:46
So
08:46
you
08:46
won't
08:46
know
08:47
about
08:47
your
08:47
customers
08:48
listening,
08:48
no
08:49
name,
08:49
no
08:49
email,
08:50
which
08:50
is
08:50
what
08:50
Patrick
08:51
is
08:51
saying
08:52
that
08:52
you
08:52
can
08:52
get
08:52
with
08:52
them.
08:53
Big
08:53
issue.
08:54  james
I
08:54
think
08:54
it's
08:54
probably
08:55
a
08:55
big
08:55
issue
08:56
to
08:56
some
08:56
Podcast
08:57
is
08:57
that
08:57
would
08:57
like
08:58
to
08:59
gain
08:59
personal
09:00
information
09:01
about
09:01
their
09:01
subscribers.
09:03
I
09:03
can
09:03
also
09:03
see
09:04
it
09:04
from
09:04
the
09:04
other
09:04
side
09:05
and,
09:06
I
09:06
don't
09:06
necessarily
09:07
want
09:07
people
09:08
to
09:09
gain
09:09
my
09:10
email
09:10
address
09:10
and
09:10
have
09:11
to
09:11
And
09:11
be
09:11
able
09:12
to
09:12
spam
09:12
me
09:12
left
09:13
right.
09:13
And
09:13
center
09:13
asking
09:14
for
09:14
more
09:14
cash.
09:15
so
09:15
I
09:15
can
09:15
see
09:15
that
09:16
too.
09:16
Now,
09:17
Ben
09:17
Thompson
09:17
writing
09:18
in
09:18
his
09:18
newsletter,
09:19
strategic
09:20
Curry,
09:20
he's
09:21
criticized
09:22
that
09:22
because
09:23
he's
09:23
basically
09:23
said
09:24
it
09:24
locks
09:24
podcasters
09:25
into
09:25
Apple's
09:26
platform
09:26
forever.
09:27
What
09:28
it
09:28
essentially
09:29
means
09:29
is
09:29
that
09:29
you
09:30
can't
09:30
email
09:31
right.
09:31
All
09:31
of
09:31
the
09:31
people
09:32
who
09:32
are
09:32
supporting
09:33
you
09:33
through
09:33
Apple
09:34
and
09:34
saying,
09:34
actually,
09:35
I'd
09:35
rather
09:35
that
09:35
you
09:35
supported
09:36
me
09:36
through
09:36
Patrion.
09:38
So
09:38
I
09:39
can
09:39
see
09:39
that.
09:39
I
09:40
think
09:40
Ben's
09:40
got
09:40
a
09:40
good
09:41
point
09:41
of
09:41
view
09:41
there.
09:42
And
09:42
Nick
09:42
Hilton
09:43
writing
09:44
in
09:44
his
09:44
blog,
09:45
he
09:45
has
09:45
been
09:45
saying
09:46
that.
09:47
This
09:47
has
09:48
the
09:48
capacity
09:49
to
09:50
potentially
09:51
mean
09:51
that
09:52
small,
09:52
independent
09:53
publishers
09:53
that
09:53
don't
09:54
want
09:54
to
09:54
charge
09:55
for
09:55
their
09:55
Podcast
09:56
will
09:57
be
09:57
basically
09:57
hidden
09:58
because
09:58
Apple
09:59
won't
09:59
want
09:59
to
10:00
promote
10:00
podcasts
10:01
that
10:01
aren't
10:01
earning
10:02
the
10:02
money.
10:03
And
10:03
I
10:03
think
10:03
there's
10:04
something
10:04
to
10:04
be
10:04
said
10:05
for
10:05
that
10:05
too.
10:06  sam
Now,
10:06
the
10:06
other
10:06
thing
10:06
that
10:07
did
10:07
jump
10:07
out
10:07
of
10:07
the
10:08
page
10:08
at
10:08
me
10:08
was
10:09
paid
10:09
podcasts
10:10
are
10:10
hosted
10:11
by
10:11
Apple,
10:12
not
10:12
by
10:13
your
10:13
podcast
10:14  james
host.
10:14
Yes,
10:15
that's
10:15
interesting.
10:15
Isn't
10:16
it?
10:16
So
10:17
you
10:17
will
10:17
upload
10:19
files
10:19
or
10:19
flak
10:20
files.
10:21
Apple
10:21
we'll
10:22
do
10:22
the
10:22
audio
10:23
conversion
10:24
into
10:25
AAC
10:25
or
10:26
MP3
10:26
or
10:26
whatever
10:27
it
10:27
is
10:27
that
10:27
they
10:27
will
10:27
use.
10:28
They
10:28
will
10:29
also
10:29
add
10:29
DRM
10:30
to
10:30
the
10:31
audio
10:31
files
10:32
as
10:32
well.
10:33
Now,
10:33
to
10:33
be
10:33
fair,
10:34
I
10:34
think
10:35
that
10:35
all
10:35
Podcast
10:36
hosts
10:36
should
10:37
be
10:38
taking
10:38
a
10:38
WAV
10:39
file.
10:39
And
10:40
producing
10:40
the
10:40
best
10:41
possible
10:41
audio
10:42
quality
10:42
file
10:43
that
10:43
they
10:43
can
10:43
from
10:44
that
10:44
Buzzsprout
10:45
does
10:45
that,
10:45
who's
10:45
our
10:46
sponsor.
10:46
We
10:47
upload,
10:48
we
10:48
have
10:48
files
10:48
to
10:49
Buzzsprout,
10:49
Buzzsprout
10:50
take
10:50
that
10:51
and
10:51
produce
10:51
a
10:51
spangly
10:52
exciting
10:52
192
10:53
K
10:54
file
10:54
for
10:55
us.
10:55
And
10:55
they'll
10:55
produce
10:56
96
10:57
K
10:57
files
10:57
for
10:57
many
10:58
other
10:58
people
10:58
as
10:58
well.
10:59
And
10:59
I
11:00
frankly
11:00
think
11:00
that's
11:01
the
11:01
best
11:01
way
11:01
of
11:01
doing
11:02
things
11:02
so
11:02
that
11:03
Podcast
11:03
hosts
11:04
can
11:04
produce
11:05
much
11:05
lower
11:05
bit
11:06
rate
11:06
streams
11:07
in
11:07
much
11:07
more
11:07
exotic.
11:08
Codex
11:08
in
11:08
the
11:08
future.
11:09
so
11:09
I'm
11:09
not
11:09
too
11:10
worried
11:10
about
11:10
that,
11:10
but
11:11
what
11:11
I
11:11
think
11:11
is
11:11
interesting
11:12
is
11:13
that
11:13
essentially
11:13
means
11:14
no
11:14
more
11:14
RSS
11:14
feed,
11:15
because
11:16
it
11:16
means
11:16
that
11:16
you
11:17
will
11:17
upload
11:17
your
11:18
audio
11:18
directly
11:19
to
11:19
Apple.
11:20
And
11:20
Apple
11:21
is.
11:22
Completely
11:22
in
11:22
charge
11:23
of
11:23
it.
11:24
And
11:24
it
11:24
also
11:24
means
11:24
a
11:25
lot
11:25
of
11:25
faffing
11:25
about
11:26
if
11:26
you're
11:26
going
11:26
to
11:26
do
11:27
this
11:27
on
11:27
more
11:27
than
11:27
one
11:27
platform,
11:28
because
11:28
you
11:28
need
11:29
to
11:29
upload
11:30
where
11:30
files,
11:30
which
11:31
are
11:31
slow
11:31
to
11:31
upload
11:31
on
11:32
all
11:32
kinds
11:32
of
11:32
different
11:32
platforms.
11:33
If
11:33
you're
11:33
going
11:33
to
11:33
do
11:34
this
11:34
on
11:34
a
11:34
number
11:34
of
11:34
them.
11:35
it'll
11:35
be
11:35
interesting
11:36
to
11:36
see
11:36
quite
11:37
how
11:37
far
11:37
that
11:37
goes,
11:38
but
11:38
is
11:38
this
11:38
a
11:38
way
11:39
for
11:39
Apple
11:39
to
11:40
finally
11:40
bypass
11:41
the
11:41
RSS
11:42
feed?
11:42
I
11:42
think
11:43
that's
11:43
an
11:43
issue.
11:44  sam
also,
11:44
is
11:44
it
11:44
a
11:45
way
11:45
of
11:45
Apple
11:45
dipping
11:45
their
11:46
toes
11:46
into
11:46
bypassing
11:47
podcasting
11:47
hosts?
11:48
if
11:48
you
11:48
just
11:49
charge
11:50
for
11:50
the
11:50
wildfire
11:50
we
11:51
do
11:51
the
11:51
process
11:52
with
11:52
Buzzsprout
11:52
of
11:53
uploading
11:53
our
11:53
farm.
11:54
That's
11:54
a
11:54
manual
11:54
process
11:55
we
11:55
do
11:55
every
11:55
week.
11:56
And
11:56
then
11:56
we
11:56
leave
11:57
butts
11:57
sprout
11:58
to
11:58
do
11:58
the
11:58
clever
11:58
stuff
11:59
with
11:59
the
11:59
RSS
11:59
feed.
12:00
But
12:00
if
12:00
I
12:00
were
12:01
to
12:01
put
12:01
it
12:01
straight
12:01
into
12:01
Apple
12:02
what
12:02
if
12:03
I
12:03
put
12:03
my
12:03
free
12:04
one
12:04
next
12:04
year?
12:05
When
12:05
they
12:05
announced
12:05
that
12:06
suddenly
12:06
they
12:07
are
12:07
my
12:07
hosting
12:08
partner.
12:08  james
and
12:08
it
12:08
could
12:09
be,
12:09
and
12:09
people
12:10
have
12:10
talked
12:10
about
12:11
this,
12:11
that
12:11
the
12:11
$20
12:13
a
12:13
year
12:13
that
12:13
you
12:14
pay
12:15
to
12:15
be
12:15
part
12:16
of
12:16
the
12:16
Apple
12:16
podcasts
12:18
program,
12:18
where
12:19
you
12:19
can
12:19
start
12:20
selling
12:20
your
12:20
subscription
12:22
perhaps
12:23
in
12:23
the
12:23
future.
12:23
That
12:24
might
12:24
also
12:25
just
12:25
be
12:25
a
12:25
basic
12:26
Podcast
12:27
hosting.
12:27
Cost
12:28
that
12:29
you
12:29
can
12:29
just
12:29
use
12:30
Apple
12:30
as
12:30
your
12:30
podcast
12:31
host,
12:31
but
12:31
of
12:31
course
12:32
that
12:32
means
12:32
that
12:32
your
12:33
podcast
12:33
is
12:33
only
12:34
available
12:35
in
12:35
Apple.
12:35
now
12:36
Apple
12:36
of
12:36
course
12:36
would
12:36
love
12:36
that.
12:37
I'm
12:37
sure.
12:37
But
12:38
I
12:38
think
12:39
that's
12:40
interesting
12:41
seeing
12:41
that
12:42
Apple
12:43
is,
12:44
not
12:44
going
12:45
to
12:45
be
12:45
using
12:46
any
12:46
other
12:46
podcast
12:47
hosts.
12:47
You
12:48
could
12:48
argue
12:48
on
12:48
the
12:48
other
12:49
side,
12:50
That
12:50
they've
12:50
got
12:50
no
12:51
alternative
12:52
to
12:52
doing
12:52
this
12:52
because
12:53
the
12:54
whole
12:54
point
12:55
is
12:55
a
12:56
paid
12:56
for
12:57
Podcast
12:58
that
12:58
nobody
12:59
else
12:59
can
13:00
get.
13:00
And
13:01
so
13:01
RSS
13:02
feeds
13:02
are
13:03
all
13:03
open.
13:03
there
13:04
is
13:04
no
13:04
way
13:04
of
13:05
making
13:06
an
13:06
RSS
13:06
feed,
13:07
a
13:07
very
13:07
private
13:08
RSS
13:09
feed.
13:09
there
13:09
are
13:10
a
13:10
few
13:10
very
13:11
boring
13:11
and
13:11
tedious
13:12
technical
13:12
ways,
13:12
but
13:13
in
13:13
most
13:13
cases
13:14
there
13:14
are
13:14
no
13:15
real
13:15
ways
13:15
of
13:16
making
13:16
that
13:16
a
13:17
private
13:17
feed.
13:17
So
13:18
you
13:18
end
13:18
up
13:18
with
13:19
all
13:19
kinds
13:19
of
13:20
interesting
13:20
leakages
13:21
there.
13:22
So
13:22
maybe
13:23
Apple
13:23
has
13:23
felt
13:24
they've
13:25
looked
13:25
into
13:25
the
13:25
technical
13:26
side
13:26
of
13:27
this
13:27
and
13:27
the
13:27
only
13:28
way
13:28
that
13:28
they
13:28
know
13:29
that
13:29
they
13:29
can
13:29
provide
13:30
a
13:31
secure.
13:32
feed
13:33
is
13:33
for
13:33
you
13:33
to
13:34
upload
13:34
the
13:34
audio
13:34
directly
13:35
to
13:35
them.
13:36
So
13:36
maybe
13:37
let's
13:37
fair
13:38
to
13:38
them,
13:38
but
13:38
it
13:38
also
13:39  sam
means
13:39
it
13:39
bypasses
13:40
the
13:40
fact
13:40
that
13:41
your
13:41
Podcast
13:41
can't
13:41
be
13:42
shared
13:42
to
13:42
other
13:43
Podcast
13:43
apps.
13:44
So
13:44
the
13:44
Apple
13:45
directory
13:45
has
13:45
been
13:46
broken.
13:46  james
indeed.
13:46
if
13:47
you're
13:47
charging
13:47
for
13:48
your
13:48
Podcast,
13:49
then
13:50
of
13:50
course
13:51
that
13:51
means
13:51
that
13:51
they're
13:52
no
13:52
longer
13:53
open
13:53
podcasts
13:54
anymore
13:54
and
13:54
they
13:54
can
13:55
no
13:55
longer
13:55
be
13:55
consumed
13:56
by
13:56
RSS
13:57
anywhere
13:57
else.
13:58
so
13:58
paying
13:58
for
13:59
a
13:59
podcast
14:00
in
14:00
this
14:00
way.
14:01
fundamentally
14:02
breaks
14:02
how
14:02
podcasting
14:03
works.
14:04  sam
Okay.
14:04
Now
14:05
Cridland,
14:06
what
14:06
else
14:06
was
14:06
in
14:06
your
14:07
document?
14:07
You
14:07
got
14:07
subscriptions,
14:08
right?
14:09  james
Well,
14:10
second
14:10
thing
14:11
that
14:11
I
14:11
said
14:11
was
14:12
once
14:12
you've
14:13
got
14:13
subscriptions,
14:13
then
14:14
you
14:14
can
14:14
afford
14:15
to
14:15
launch
14:16
on
14:16
other
14:17
platforms
14:17
you
14:18
can
14:18
afford
14:18
to
14:18
launch
14:19
on
14:19
perhaps
14:20
windows
14:21
you
14:22
can
14:22
afford
14:22
to
14:22
launch.
14:23
On
14:23
Android
14:24
and
14:25
as
14:25
it
14:25
so
14:25
happens,
14:27
if
14:27
you
14:27
take
14:27
a