The Digiday Podcast

The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.


How Sienna Mae Gomez turned into one of TikTok’s top stars

Sienna Mae Gomez is a definitive overnight sensation. In August, she posted a video to her secondary TikTok account that attracted hundreds of thousands of views within hours and led her to become one of the platform’s biggest stars.

“I gained a million [views] like every three days. It was crazy. It was just going so fast. From the span of August to maybe October-November-December, I was gaining a million [followers] like every week or two weeks,” Gomez said in the latest episode of the Digiday Podcast.

Gomez’s rapid rise has hardly slowed. If anything, its pace has picked up. In the eight months since posting that video in August, she has accrued more than 22 million followers combined across her two TikTok accounts, signed with Hollywood talent agency ICM Partners, attracted deals with brands including Maybelline and Levi’s, launched a YouTube channel, started her own bathing suit line and is set to star in a reality show on Netflix.

The third guest in a four-part series on individual content creators, 17-year-old Gomez represents a generation who grew up seeing YouTube stars chart a career out of creating videos and posting them online. She also symbolizes how the business of being a creator has matured and how creators today have solidified themselves as part of the Hollywood firmament.

“I think if you told someone back in the 50s, ‘Oh, there’s gonna be an app, and it’s gonna create celebrities.’ They’d be like, ‘That’s literally insane.’ But times are changing,” Gomez said.


 2021-04-27  44m