Business School is hosted by Sharran Srivatsaa, President of Real (TSX: REAX) (NASDAQ: REAX), the fastest-growing, publicly-traded, real estate brokerage in the world. Sharran grew Teles Properties by 10x in 5 years to $3.4 Billion in sales and eventually sold the business to Douglas Elliman. Sharran is also an accomplished “deal guy” and private equity investor. He is the Chairman of private equity firm Highland Prime which focuses on investing in service-businesses and also the Chairman of ARC Multifamily Group which focuses on value-add multifamily investment projects. Sharran is a former Goldman Sachs and Credit Suisse banker and a sought after keynote speaker and is the creator of the wildly-popular 5am Club call for Entrepreneurs. On this podcast, Sharran shares his best secrets on how to grow your business strategically, how to build your brand elegantly, most importantly integrate the profits in your business with an overall joyful life. For more free resources visit Sharran.com
https://www.sharran.com/podcast/
episode 48: How to Build an Honest and Profitable Brand
What steps have you taken to build an honest and profitable brand? When creating a business, most entrepreneurs spend a lot of time thinking about their product and making money. There’s nothing wrong with it, except that it should not be the first thing on your mind. Think about your brand. How do your customers feel about it? Get insights from Sharran and Dean Aguilar as they talk about building an honest and profitable brand. Customer perception is a vital part of the equation for creating a successful brand. If you want to learn how Sharran built his brand and how you can do the same, don’t miss this value-packed episode.
Get The CEO Playbook: ceoplaybook.com and get inside the 10K Wisdom Private Podcast.
“I believe that ordinary people can build extraordinary companies. I believe in the underdog.”
- Sharran Srivatsaa
Timestamps:
00:00 From unknown to building a successful brand
02:40 It is your responsibility to design your brand
04:12 What are you in the service of
11:07 How Sharran built a better company culture
16:15 What to do when it feels like you’ve lost your identity
22:24 Sharran’s terrible mistakes that almost ruined him
27:30 The one thing that saved Sharran
28:51 Building your social media strategy
44:25 The CEO Playbook + 10K Wisdom Private Podcast
47:58 Do not suffer in silence
Resources:
- Grab Sharran’s 4-Week MBA for Free
- Get The CEO Playbook
Connect with Sharran:
- Website