Build a Big Podcast is the marketing podcast for podcasters! How to grow your podcast audience, better connect with listeners, and spread your message through podcasting with podcast marketing tips from media marketing expert David Hooper, author of Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show.
https://podcast.bigpodcast.com/
episode 374: Podcast Advertising's Race to the Bottom (and How to Fix It)
Radio has long been known to throw in "value added" services, such as free or discount website advertising for those who buy their broadcast ads. This has been going on forever, so nobody thinks it's a big deal. Plus, the perception of website advertising is better than its reality, at least for some buyers, so it really isn't a big deal – it's a good deal for radio. But podcast distribition platform Audioboom pissed off a few people by advertising that it encourages its hosts to "go long" on advertising reads, esentially giving away "$400 million in free advertising" to buyers. First of all, that's magic math. No way were those longer ad reads were worth that kind of money. What is worth a lot of money and what Audioboom seems to miss is what podcasters, like you, really do bring to the table when it comes to advertising. That's what I talk about on this episode. Want to make more money from your podcast ads? Listen up... Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.