PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
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episode 68: What is the Future of Audio Content with A Shark’s Perspective Host Kenneth “Shark” Kinney
In This Episode… We talk about PR campaigns, how to make them successful, podcasting, audio content, Clubhouse, Competition coming for Clubhouse, and the future of audio content. Show Notes · [00:47] Are you a coffee or tea drinker? · [01:31] Can you give our listeners an elevator pitch on your expertise? · [02:34] What do PR pros miss when their campaigns don’t hit their goals? · [07:38] How do you make sure you are not part of the clutter? · [08:54] I’ve heard PR pro talk about pitching your story to the media, is that true? · [12:13] Should more businesses look at podcasts as part of their content strategy? · [17:06] Should PR pros dip their toes into the waters when it comes to podcasting by being guests on other people’s podcasts? · [19:27] Do you think Clubhouse is the next advancement in audio production? · [22:50] Should Clubhouse be extra content for podcasts? · [27:28] Should we be worried about the increased competition with the major social networks with Clubhouse? · [34:44] How can brands make their video and live streaming content better? · [39:29] If you could recreate radio how would you do it? · [41:02] Final thoughts · Kenneth Kinney was our guest today. Learn more about A Shark’s Perspective. Thanks so much for tuning in. Join us again next week for another episode! · Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review!
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Hosted on Acast. See acast.com/privacy for more information.