She Podcasts

If you're looking for *quick* and succinct tips on how to podcast, grow your audience, and monetize your show this is NOT the show for you. Will you get all that from this show? Absolutely! And a lot more, but not in way you expect. This show is a personality driven show hosted by powerhouses and podcasting industry experts Jessica Kupferman and Elsie Escobar (supported by their producer John.) They will give you insightful, wise, expert advice about all aspects about the podcasting industry, from advertising and sponsorships, to the latest and greatest microphones and workflows, to how the podcasting industry is failing and thriving. You will also get the reality of what it takes to podcast as working from home women and moms running their own businesses and supporting a vibrant community of women podcasters nearing 10k members. If you don't like chit chat, banter and feeling like you're hanging out with Elsie and Jess at their kitchen table (or eavesdropping on them) while they drop some brilliant wisdom about podcasting (and possibly 800 other subjects), go ahead and save yourself some time and move along now

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episode 312: Brainus Interruptus


What your brain goes through from meeting to meeting with no break ???? Research is proving that you need one ASAP! The Podcast news begins with iOS 14.5 being released and why Facebook and Instagram have a huge issue with it, fun search coming to the Apple App store and breaking down the Basecamp leadership #fail

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EPISODE LENGTH 1:11:40
  • Elsie got a bunch of awesome starters for her garden! It’s what she wanted to Mother’s Day

  • Jess has a lot of projects that she has started but has not finished

  • 6:02 Research that tells you that your brain needs a break!

  • 16:02 News! Finally, iOS 14.5 was released 

  • Facebook and Instagram is leading with fear to get you to opt-in to their tracking

  • 17:54 Apple demystifies App Store search results with new smart suggestions 

  • We would love this algorithm on Apple Podcasts!

  • It can be a challenge to search for things in Apple Podcasts – this algorithm can be a total game-changer

  • 24:06 Acast launches Sponsored Stories: it’s an experience

  • This means, the brand message can be more commercially focused without needing to be contextually relevant - and it’s not new

  • Ads are going to be 90 seconds to 4 minutes in length?!

  • 30:46 Desire Adaway is brilliant, using her framework to talk about Basecamp

  • Lessons from the Basecamp fiasco 

  • Lesson one: apologizing and repair are core leadership competencies

  • Lesson two: staying in right relationships is more important than being right

  • Lesson three: get ready to double down on your values and commitment to DEI and racial equity work

  • Elsie gives context around Basecamp

  • 1:00:15 CEOs need to do their own work

  • “It’s hard to admit when you’ve made mistakes.” - Jess

  • 1:06:04 Tony Hsieh died because too many people enabled him 

LINKS!
  • Join The Super Squad

  • 302–240–3425 “yes”

  • Research Proves Your Brain Needs Breaks

  • Facebook and Instagram notices in iOS apps tell users tracking helps keep them ‘free of charge’ - The Verge

  • Apple demystifies App Store search results with new smart suggestions

  • Acast launches Sponsored Stories, an immersive sponsorship experience | by Acast: For The Stories. | Acast | Apr, 2021 | Medium

  • It’s always political. Lessons from the Basecamp fiasco.

  • Behind the controversy at Basecamp - The Verge

  • Basecamp implodes as employees flee company, including senior staff - The Verge

She Podcasts thank-you to our Sponsors!

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→ Our editor John from Audio Editing Solutions. He is so good you need to hire him STAT!

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 May 8, 2021  1h12m