Podland News

The last word in podcasting news... every Thursday in Podland, James Cridland from Podnews in Australia and Sam Sethi, from Sam Talks Technology in the UK, join forces to review and analyse some of the weeks top podcasting news from around the world. They also interview some of the biggest names making the news. This podcast is sponsored by Buzzsprout and Riverside FM.

https://www.podland.news

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episode 24: Whether it's firmographic enrichment or psychographically targeting, everyone is saying podcasting is getting bigger, while Apple is learning to crawl podland faster but it's not podping speed just yet? [transcript]


Join James Cridland and Sam Sethi on this week's deep dive into subscription services.

SPECIAL GUESTS: 

  • Brandon Blackburn, POD TV

IN THIS PODCAST:

  • Spotify is adding a way to share timestamps when you share a podcast - a way to share a particular point to start listening.
    • Links work on desktop, iOS and Android: here’s a link to economist Will Page’s interview on Podland to see how it works.
  • Despite a shrinking economy, the IAB and PwC say that US podcast ad revenues grew to $842m in 2020, up from $708m. 

  •  Chartable has launched Chartable for Brands. Marketers can now find out exactly which companies are listening to their branded podcast

  • Spotify has purchased Armchair Expert with Dax Shephard and Monica Padman. 

  • Amazon’s Wondery+ is to join Apple Podcasts Subscriptions.

  • The Apple Podcasts app is being tweaked in the next version of iOS, 14.6. “Mark all as played” makes a welcome return, and a new feature, “Remove Downloads”, might help give you some space back.

  • Web-browser Brave has added a 'playlist’ feature in their iOS app, which allows users to save and access audio and video, including podcasts.

  • Use Chrome or Brave? Podnews’s podcast search might save you some time. In the address bar, type podnews, hit the TAB button, and then type the podcast you’re looking for. We search Apple, the Podcast Index and (if you want) Spotify.

  • Clubhouse is now available on Android, in the US only. 

  • The Podcasting 2.0 project is working on an alternative to WebSub (which would fix all the above issues): podping․cloud -  This PodPing watcher lets you watch in real-time. Podnews now pings this service when we publish a new podcast.

Buzzsprout - Let's get your podcast launched!
Start for FREE

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.


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 2021-05-14  53m
 
 
00:03  James
Welcome
00:03
to
00:03
Podland.
00:04
Podland
00:05
sponsored
00:05
by
00:05
bud
00:05
sprouts.
00:06
The
00:06
easiest
00:06
way
00:07
to
00:07
host,
00:07
promote
00:08
and
00:08
track
00:08
your
00:09
Podcast
00:09
there@buzzsprout.com.
00:11
It's
00:11
Thursday,
00:12
may
00:12
the
00:12
13th,
00:13
2021.
00:14
I'm
00:14
James
00:15
Cridland,
00:15
the
00:15
editor
00:15
of
00:16
pod
00:16
news.net
00:17
here
00:17
in
00:17
Australia.
00:19  Sam
And
00:19
I'm
00:19
Sam
00:20
Sethi.
00:20
The
00:20
editor
00:20
of
00:21
Sam
00:21
Talks
00:21
Technology
00:22
here
00:22
in
00:22
the
00:22
UK.
00:23  
And
00:23
I'm
00:24
Brandon
00:24
from
00:24
pod
00:24
TV
00:25
later,
00:25
I'll
00:25
be
00:25
talking
00:26
about
00:26
a
00:26
brand
00:26
new
00:27
streaming
00:27
service
00:28
for
00:28
Podcast
00:28
videos.
00:30  James
He
00:30
will
00:30
pod
00:30
lands
00:31
a
00:31
weekly
00:31
podcast
00:32
where
00:32
Sam
00:32
and
00:32
I
00:32
delve
00:33
deeper
00:33
into
00:34
the
00:34
week's
00:34
podcasting
00:35
news.
00:36  Sam
Now
00:37
this
00:37
week's
00:37
Podcast
00:38
news
00:38
Spotify
00:39
has
00:39
got
00:39
its
00:39
checkbook
00:40
out,
00:41
but
00:41
let's
00:41
start
00:41
with
00:41
some
00:42
big
00:42
numbers
00:42
from
00:42
the
00:42
U
00:43
S.
00:43
Now,
00:43
James,
00:44
the
00:44
first
00:45
thing
00:45
you've
00:45
been
00:45
writing
00:45
about
00:46
is
00:46
the
00:46
IAB
00:47
is
00:47
set
00:48
to
00:48
put
00:48
in
00:48
a
00:48
report
00:49
that
00:49
the
00:49
U
00:49
S
00:50
Podcast
00:50
ad
00:50
revenues
00:51
grew
00:51
from
00:51
842
00:52
million
00:53
in
00:53
2020,
00:55
but
00:55
it's
00:55
up
00:55
19%
00:56  James
So
00:57
the
00:57
IAB
00:58
released
00:58
a
00:59
big
00:59
report
00:59
cause
00:59
they
01:00
do
01:00
every
01:00
single
01:00
year
01:01
around
01:01
the
01:01
upfronts,
01:02
which
01:03
is
01:03
there
01:03
a
01:04
way
01:04
of
01:04
getting
01:04
in
01:05
front
01:05
of
01:05
advertisers
01:06
and
01:06
things.
01:07
And
01:07
they
01:08
say
01:08
two
01:09
exciting
01:09
things.
01:09
Firstly
01:10
that's
01:10
Podcast
01:11
ad
01:11
revenue
01:11
in
01:11
the
01:11
U
01:12
S
01:12
grew
01:12
19%
01:13
year
01:14
on
01:14
year
01:14
up
01:14
to
01:15
842
01:15
million.
01:16
It
01:16
was
01:17
about
01:17
700
01:18
and
01:18
something
01:19
last
01:19
year,
01:20
but
01:20
also
01:20
it's
01:21
projected
01:21
to
01:21
grow
01:22
very
01:22
quickly.
01:23
So
01:23
by
01:23
2023,
01:24
they
01:25
say
01:25
$2.1
01:26
billion.
01:27
Is
01:28
going
01:28
to
01:28
be
01:28
how
01:29
much
01:29
us
01:29
Podcast
01:30
and
01:30
revenues
01:31
are
01:31
worth,
01:32
which
01:32
is
01:33
quite
01:33
a
01:33
lot
01:33
of
01:33
money
01:34
which
01:34
is
01:34
nice.
01:35
And
01:35
it
01:35
was
01:35
also
01:36
interesting,
01:36
the
01:37
data
01:37
that
01:37
they
01:38
have,
01:38
which
01:38
has
01:38
put
01:39
together
01:39
for
01:39
them
01:39
by
01:40
price
01:40
Waterhouse,
01:40
Coopers
01:41
was
01:42
talking
01:42
about
01:42
dynamically
01:43
inserted
01:43
ads,
01:44
which.
01:44
last
01:45
time
01:45
was
01:45
half
01:46
of
01:46
all
01:46
of
01:46
the
01:46
revenue.
01:47
This
01:47
time
01:47
is
01:47
two
01:48
thirds
01:48
of
01:48
all
01:48
of
01:49
the
01:49
revenue.
01:50
And
01:50
one
01:50
of
01:50
the
01:50
reasons
01:51
for
01:51
that
01:51
I
01:51
think
01:52
is
01:52
because
01:53
particularly
01:53
if
01:54
you've
01:54
got
01:54
a
01:54
very
01:54
uncertain
01:55
market,
01:55
if
01:55
you
01:55
don't
01:56
know
01:56
whether
01:56
or
01:56
not,
01:57
shops
01:57
are
01:57
going
01:57
to
01:57
be
01:57
open,
01:58
for
01:58
example,
01:58
because
01:59
is
01:59
there
01:59
going
01:59
to
01:59
be
01:59
a
01:59
lockdown
02:00
or
02:00
not?
02:00
Who
02:00
knows?
02:01
I
02:01
think
02:01
like
02:01
dynamic
02:02
ad
02:02
insertion
02:03
makes
02:03
that
02:03
much,
02:03
much
02:04
simpler
02:04
because
02:05
you
02:05
can
02:05
just
02:05
add
02:06
ads
02:06
into
02:06
a
02:07
show
02:07
or
02:07
delete
02:07
them
02:08
whenever
02:08
you
02:08
need
02:09
to.
02:09
that's
02:09
a
02:09
smart
02:10
thing.
02:10
It's
02:10
a
02:10
free
02:11
report.
02:11
It's
02:11
quite
02:11
an
02:11
interesting
02:12
report
02:12
actually.
02:13
And
02:13
it's
02:13
on
02:13
the
02:14
IAB
02:14
website.
02:15
You
02:15
can
02:15
get
02:15
hold
02:15
of
02:15
it
02:16
just
02:16
by
02:16
registering
02:17
which
02:17
is
02:17
pretty
02:18
good.
02:18  Sam
I
02:18
do
02:18
wonder
02:19
though,
02:19
have
02:20
they
02:20
taken
02:20
into
02:21
account.
02:21
Subscriptions
02:22
or
02:22
are
02:22
they
02:22
just
02:23
written
02:23
this
02:23
from
02:23
the
02:23
point
02:24
of
02:24
view
02:24
that
02:24
they're
02:24
an
02:24
advertising
02:25
Bureau?
02:26
So
02:26
they're
02:26
going
02:26
to
02:26
promote
02:27
advertising
02:27
rather
02:28
than
02:28
is
02:28
there
02:28
going
02:28
to
02:28
be
02:29
a
02:29
downside
02:29
to
02:29
advertising
02:30
because
02:30
I
02:30
tell
02:30
you
02:30
now
02:31
if
02:31
I'm
02:31
paying
02:31
for
02:32
some
02:32
Podcast
02:32
and
02:32
they
02:32
Wacker
02:33
an
02:33
ad
02:33
in
02:33
the
02:33
middle
02:34
of
02:34
my
02:34
paid
02:35
Podcast,
02:35
I'm
02:36
counseling
02:36
them.
02:36  James
you're
02:37
right.
02:37
all
02:37
of
02:37
these
02:37
numbers
02:38
here
02:38
are
02:39
only
02:39
about
02:39
advertising
02:40
Sony
02:40
about
02:41
spot
02:41
ads
02:41
the
02:42
Ron,
02:42
any
02:43
numbers
02:43
in
02:43
here
02:43
for
02:43
subscriptions,
02:44
there
02:44
aren't
02:45
any
02:45
numbers
02:45
here
02:45
for,
02:46
live
02:46
shows
02:46
and
02:46
merch
02:47
sales
02:47
So
02:48
Podcast
02:49
already
02:49
bigger.
02:50
Then
02:50
$842
02:51
million
02:52
in
02:52
the
02:52
U
02:52
S
02:52
and
02:53
we'll
02:53
certainly
02:53
see
02:54
more
02:54
of
02:54
that.
02:54
And
02:55
podcasting
02:55
is
02:55
already
02:56
bigger
02:56
than
02:56
$1
02:57
billion
02:57
because
02:58
there
02:58
are
02:58
another
02:59
179
03:00
countries
03:01
other
03:01
than
03:01
the
03:01
U
03:02
S
03:02
in
03:02
the
03:02
world.
03:03
And
03:03
they're
03:03
making
03:04
money
03:04
out
03:04
of
03:04
podcasting
03:05
as
03:05
well.
03:06
it's
03:06
a
03:06
very
03:06
us
03:07
report,
03:07
but
03:08
nevertheless,
03:08
it
03:09
does
03:09
focus
03:10
very
03:10
much
03:10
on
03:10
the
03:10
ad
03:11
revenue
03:11
here.
03:11
this
03:11
was
03:12
all
03:12
part
03:12
of
03:13
the
03:13
IBS
03:14
upfronts,
03:15
which
03:15
is
03:16
something
03:16
that
03:16
a
03:17
U
03:17
S
03:17
television
03:17
used
03:18
to
03:18
do.
03:19
They
03:19
would
03:19
show
03:20
you
03:21
new
03:21
TV
03:22
shows
03:22
before
03:23
the
03:23
public
03:24
got
03:24
to
03:24
see
03:24
them
03:24
so
03:25
that
03:25
you,
03:25
as
03:25
an
03:25
advertiser
03:26
might
03:26
want
03:26
to
03:27
advertise
03:27
in
03:27
them.
03:28
so
03:28
you
03:28
got
03:28
to
03:29
see
03:29
those
03:29
shows
03:30
upfront,
03:30
if
03:31
you
03:31
like.
03:31
and
03:31
they're
03:31
doing
03:32
this
03:32
for
03:32
podcasts
03:33
as
03:33
well.
03:34
So
03:34
you
03:35
end
03:35
up
03:35
with
03:35
a
03:36
bunch
03:36
of
03:36
people
03:36
standing
03:37
on
03:37
stage
03:37
playing
03:38
clips
03:38
from
03:39
podcasts
03:40
and
03:40
saying
03:40
how
03:41
wonderful
03:41
it
03:41
would
03:41
be
03:42
if
03:42
you
03:42
were
03:42
to
03:42
advertise
03:43
in
03:43
it.
03:43
which
03:43
is
03:43
one
03:44
way
03:44
of
03:44
doing
03:44
it.
03:45
But
03:45
what
03:45
I
03:45
really
03:46
liked,
03:46
Brian
03:46
Barletta
03:47
and
03:48
Evo
03:48
Terra
03:49
doing
03:49
is
03:50
they
03:50
launched
03:50
last
03:51
week.
03:51
Something
03:52
called
03:52
up
03:52
next.
03:53
And
03:53
that
03:53
is
03:54
a
03:55
upfront,
03:56
but
03:56
instead
03:56
of
03:57
you
03:57
going
03:57
to
03:58
New
03:58
York
03:59
or
03:59
taking
04:00
part
04:00
in
04:00
a
04:00
virtual
04:01
zoom
04:01
meeting,
04:02
it's
04:02
an
04:02
upfront,
04:03
but
04:03
on
04:03
a
04:03
podcast
04:04
as
04:04
well.
04:04
And
04:04
I
04:04
just
04:05
thought
04:05
that
04:05
promoting
04:06
podcasts
04:07
on
04:07
a
04:07
podcast
04:09
is
04:09
the
04:09
sign
04:09
of
04:09
a
04:10
mature
04:10
and
04:10
confident
04:11
industry.
04:11
And
04:12
I
04:12
think
04:12
it's
04:12
a
04:12
good
04:12
thing.
04:13
So
04:13
if
04:13
you
04:13
haven't
04:13
seen
04:14
that
04:14
yet,
04:14
it's
04:14
at
04:15
sounds
04:15
profitable.com.
04:17
There's
04:17
a
04:17
big
04:17
sign
04:18
for
04:18
up
04:18
next,
04:19
and
04:20
it's
04:20
certainly
04:21
worthwhile
04:21
to
04:22
have
04:22
a
04:22
listen
04:23
to
04:23
some
04:23
of
04:23
the
04:23
new
04:23
shows
04:24
which
04:24
are
04:24
coming
04:24
up.
04:25  Sam
Excellent.
04:26
Now
04:27
Spotify
04:28
can
04:28
not
04:28
stay
04:28
out
04:28
of
04:29
the
04:29
news.
04:29
Spotify
04:30
they've
04:30
purchased
04:31
the
04:31
armchair
04:31
expert,
04:32
a
04:32
Podcast
04:33
from
04:33
tax
04:33
shepherd,
04:34
not
04:34
heard
04:35
the
04:35
armchair
04:35
expert.
04:36
James,
04:37
is
04:37
this
04:37
one
04:37
of
04:37
your,
04:38
Regular
04:38
listens.
04:39  James
It's
04:40
not
04:40
in
04:40
my
04:40
regular
04:40
listens,
04:41
but
04:41
it's
04:41
a
04:42
big
04:42
show.
04:43
Dax
04:43
Shepard
04:44
is
04:44
a
04:44
big
04:44
Hollywood
04:44
actor.
04:45
He's
04:45
married
04:45
to
04:45
Kristen
04:46
bell.
04:47
And
04:47
he
04:48
does
04:48
this
04:48
show
04:48
with
04:49
Monica
04:50
Patman.
04:50
and
04:50
it's
04:51
a
04:51
long
04:51
form
04:51
interview.
04:52
The
04:52
New
04:52
York
04:52
times
04:53
wrote
04:53
this
04:53
glossy
04:54
long
04:55
piece
04:56
on
04:56
the
04:57
on
04:57
the
04:57
Podcast
04:58
at
04:58
the
04:58
end
04:58
of
04:58
2019.
04:59
And
04:59
they
05:00
compared
05:00
it
05:00
favorably
05:01
to
05:01
fresh
05:01
air,
05:02
which
05:02
is
05:02
a
05:02
big
05:02
interview
05:03
radio
05:04
show
05:04
in
05:04
the
05:04
U
05:05
S
05:05
and
05:05
it's
05:06
to
05:06
a
05:06
point
05:07
it's
05:07
kind
05:07
of
05:08
Joe
05:08
Rogan,
05:08
but
05:08
for
05:09
people
05:09
who
05:09
have
05:09
brains
05:10
and
05:11
that
05:11
will
05:11
be
05:11
an
05:11
exclusive
05:12
on
05:13
Spotify
05:13
from
05:14
July
05:14
the
05:14
first
05:15
it's
05:15
a
05:15
content
05:15
deal
05:16
for
05:16
two
05:16
years.
05:16
So
05:18
they're
05:18
not
05:18
buying
05:19
the
05:19
entire
05:19
show.
05:20
They're
05:20
just
05:20
buying
05:21
the.
05:21
distribution
05:22
rights
05:22
for
05:23
it.
05:23
but
05:23
it'll
05:23
be
05:23
interesting
05:24
seeing
05:24
that.
05:25
I
05:25
did
05:25
ask
05:26
the
05:26
PR
05:26
team
05:27
who
05:27
told
05:27
me
05:27
how
05:28
much
05:28
was
05:28
it?
05:28
Can
05:29
you
05:29
give
05:29
us
05:29
something
05:30
to
05:30
vague
05:30
guests?
05:31
Is
05:31
it
05:31
about
05:32
the
05:32
same
05:32
amount
05:32
as
05:33
Joe
05:33
Rogan,
05:33
which
05:33
was
05:33
a
05:34
hundred
05:34
million
05:34
dollars?
05:35
And
05:36
I
05:36
got
05:36
the
05:37
response
05:37
back
05:37
that
05:38
Spotify
05:38
doesn't
05:38
comment
05:39
on
05:39
the
05:39
specifics
05:40
of
05:40
the
05:40
deal.
05:41
So
05:41
who
05:42
knows
05:42
how
05:42
much
05:42
he's
05:43
going
05:43
to,
05:44
but
05:44
maybe
05:45
it's
05:45
a
05:45
Spotify,
05:46
just
05:46
again,
05:46
jumping
05:47
into
05:47
a
05:47
bit
05:47
more
05:48
exclusive
05:48
shows
05:49
trying
05:49
to
05:50
bring
05:51
a
05:51
number
05:51
of
05:52
more
05:52
intelligent
05:53
audience
05:54
members
05:54
along
05:55
with
05:55
them.
05:56
Now
05:56
that
05:56
they've
05:56
got
05:57
all
05:57
of
05:57
the
05:57
Joe
05:57
Rogan
05:58
fans
05:58
in
05:58
there
05:59
as
05:59
well.
05:59  Sam
the
05:59
question
05:59
with
06:00
exclusives,
06:00
the
06:00
Obama's
06:01
had
06:01
it
06:01
for
06:01
a
06:01
while
06:02
and
06:02
then
06:02
it
06:02
went
06:02
away
06:03
from
06:03
being
06:03
an
06:03
exclusive.
06:04
Is
06:05
the
06:05
exclusive
06:06
going
06:06
to
06:06
be
06:06
enough
06:07
for
06:07
somebody
06:07
to
06:07
make
06:08
that
06:08
decision?
06:08
I'll
06:08
go
06:08
and
06:09
pay
06:09
my
06:09
1499
06:10
to
06:11
Spotify.
06:12
Do
06:12
you
06:12
think?
06:13  James
I
06:13
think
06:13
there's
06:13
two
06:13
things.
06:14
I
06:14
think
06:14
firstly,
06:15
the
06:16
exclusive
06:16
shows
06:17
that
06:17
Spotify
06:18
have
06:18
are
06:18
exclusive
06:19
to
06:19
the
06:19
Spotify
06:20
platform,
06:20
but
06:20
not
06:21
exclusive
06:21
to
06:22
Spotify
06:22
premium
06:23
users.
06:24
So
06:25
you
06:25
can
06:25
get
06:26
listening
06:26
to
06:26
them
06:27
if
06:27
you're
06:27
just
06:28
listening
06:28
for
06:28
free
06:29
on
06:29
Spotify.
06:30
which
06:30
is
06:30
one
06:31
good
06:31
sort
06:31
of
06:31
side
06:32
of
06:32
it.
06:33
And
06:33
I
06:33
think
06:33
on
06:34
the
06:34
other
06:34
side,
06:34
some
06:35
of
06:35
what
06:36
the
06:36
Obamas
06:36
have
06:36
been
06:37
doing
06:37
has
06:38
been
06:38
windowed.
06:39
So
06:39
it
06:39
was
06:39
exclusive
06:40
on
06:40
Spotify
06:40
for
06:40
a
06:40
bit
06:41
and
06:41
then
06:41
opened
06:42
up
06:42
to
06:42
other
06:42
people.
06:43
And
06:43
there
06:43
are
06:43
various
06:44
rumors
06:45
about
06:45
whether
06:45
or
06:45
not
06:46
that
06:46
was
06:46
always
06:46
planned
06:47
or
06:48
whether
06:48
or
06:48
not
06:48
that
06:49
was
06:49
a
06:49
rather
06:49
desperate
06:50
jump
06:50
prior
06:51
to
06:51
the
06:51
election
06:51
who
06:52
knows
06:52
what
06:52
the
06:52
plan
06:53
is
06:53
there.
06:53
but
06:53
there
06:53
are
06:54
other
06:54
shows
06:54
which
06:55
are
06:55
very
06:55
much
06:55
exclusive
06:56
to
06:56
the
06:56
Spotify
06:57
platform.
06:58
So
06:58
Joe
06:58
Rogan,
06:59
obviously
06:59
is,
06:59
but
06:59
you've
07:00
also
07:00
got,
07:00
many
07:01
others
07:01
including
07:02
the
07:02
renegades
07:03
podcasts
07:03
with
07:04
with
07:04
Obama
07:04
and
07:05
with
07:05
Springsteen's.
07:06
So
07:07
I
07:07
think
07:07
it's
07:08
one
07:08
of
07:08
those
07:09
acquisition.
07:10
deals
07:10
in
07:10
terms
07:11
of
07:11
audience.
07:12
And
07:12
certainly,
07:13
we
07:13
saw
07:13
a
07:13
couple
07:13
of
07:14
weeks
07:14
ago
07:14
in
07:14
some
07:15
of
07:15
the
07:15
releases
07:16
from
07:16
Spotify
07:17
that
07:17
they
07:17
were
07:17
saying
07:18
that
07:18
Joe
07:18
Rogan
07:18
has
07:18
actually
07:19
worked
07:19
really
07:19
well
07:19
for
07:20
them.
07:20
higher
07:20
than
07:21
expectations
07:21
in
07:22
terms
07:22
of
07:22
getting
07:23
new
07:23
listeners
07:23
into
07:24
the
07:24
Spotify
07:24
platform
07:25
and
07:26
for
07:27
podcasts.
07:27
And
07:27
if
07:28
more
07:28
users
07:29
are
07:29
using
07:30
Spotify
07:31
for
07:31
podcasts
07:32
and
07:32
therefore
07:32
finding
07:33
more
07:33
podcasts
07:33
out
07:34
of
07:34
it,
07:34
then
07:34
that's
07:34
good
07:34
news
07:35
for
07:35
all
07:35
of
07:35
us.
07:35  Sam
it's
07:35
the
07:35
opposite
07:36
strategy
07:37
to
07:37
the
07:37
music
07:37
industry
07:38
though,
07:38
because
07:39
the
07:39
less
07:39
I'm
07:40
mistaken,
07:41
I
07:41
don't
07:41
find
07:42
that
07:42
you
07:42
can
07:42
get
07:43
music
07:43
exclusive
07:44
to
07:44
one
07:44
platform
07:45
or
07:45
another
07:45
these
07:46
days,
07:46
but
07:47
we
07:47
seem
07:47
to
07:47
be
07:47
doing
07:48
this
07:48
with
07:48  James
podcasting.
07:49
they
07:49
did
07:49
do
07:49
a
07:50
few
07:50
pieces
07:51
of
07:51
exclusive
07:52
music
07:52
content
07:53
in
07:53
the
07:53
past
07:53
Apple
07:54
have,
07:54
and
07:54
Spotify
07:55
have,
07:55
but
07:55
I
07:56
think
07:56
both
07:56
of
07:56
them
07:56
have
07:57
shied
07:58
away
07:58
from
07:58
doing
07:59
that
07:59
because
07:59
people
07:59
just
08:00
get
08:00
a
08:00
little
08:00
bit
08:00
upset.
08:01
whereas
08:01
I
08:01
suppose
08:02
podcasting
08:03
is
08:03
a
08:03
little
08:03
bit
08:03
closer
08:04
to
08:05
TV
08:05
in
08:06
this
08:06
particular
08:06
model
08:07
and
08:07
you
08:08
expect
08:08
there
08:09
to
08:09
be
08:09
a
08:09
Netflix
08:10
exclusive
08:10
or
08:11
an
08:11
exclusive
08:11
on,
08:12
I
08:12
player
08:13
or
08:13
Hulu.
08:14
and
08:14
you
08:14
don't
08:14
necessarily
08:15
expect
08:16
every
08:16
single
08:17
service
08:17
to
08:17
have
08:17
the
08:18
same
08:18
shows
08:18
on
08:18
it.
08:19
so
08:19
I
08:19
think
08:19
from
08:20
that
08:20
point
08:20
of
08:20
view,
08:20
yet
08:20
it's
08:21
different
08:21
to
08:21
music,
08:22
but
08:22
it's
08:22
probably
08:22
not
08:23
different
08:23
to
08:23
the
08:23
way
08:24
that
08:24
TV
08:25
works.
08:25  Sam
Now
08:26
you
08:26
mentioned
08:26
Netflix
08:27
and
08:28
it
08:28
seems
08:28
they
08:28
might
08:29
be
08:29
working
08:29
on
08:29
a
08:29
portal
08:30
called
08:30
N
08:31
plus.
08:32
Yes.
08:32
Could
08:32
include
08:33  James
podcasts.
08:34
Yes,
08:35
it
08:36
could.
08:36
I'm
08:36
not
08:37
quite
08:37
sure
08:37
what
08:37
that
08:37
means.
08:38
Yes.
08:39
I'm
08:39
not
08:39
quite
08:39
sure
08:39
what
08:39
that
08:39
means.
08:40
I
08:41
suspect
08:42
reading
08:42
all
08:43
of
08:43
the
08:43
guff
08:43
about
08:43
it,
08:44
it
08:44
seems
08:44
to
08:44
be
08:44
some
08:45
sort
08:45
of
08:45
exclusive
08:46
community
08:47
building
08:48
thing
08:48
that
08:48
Netflix
08:49
are
08:50
making,
08:50
which
08:51
has
08:51
inside
08:52
it,
08:52
additional
08:53
behind
08:53
the
08:53
scenes
08:54
stuff.
08:55
And
08:55
that
08:55
might
08:55
include
08:56
podcasts.
08:56
It
08:57
might
08:57
include
08:57
a
08:57
clubhouse
08:58
alike.
08:58
everything
08:59
includes
08:59
a
08:59
clubhouse
08:59
alike
09:00
these
09:00
days.
09:00
So
09:00
why
09:00
wouldn't
09:01
it?
09:01
And
09:02
it
09:02
might
09:02
include
09:02
something
09:03
else
09:03
in
09:03
there
09:03
as
09:04
well.
09:04
so
09:04
I
09:04
think
09:04
Netflix
09:05
are
09:05
busy
09:05
working
09:06
on
09:06
that,
09:06
but
09:06
my
09:07
suspicion
09:07
is
09:08
it's
09:08
just
09:08
going
09:08
to
09:08
be
09:09
a
09:09
complement
09:10
podcasts
09:10
to
09:11
some
09:11
of
09:11
the
09:11
shows
09:12
that
09:12
they
09:12
already
09:12
have.
09:13  Sam
Okay.
09:14
Now
09:14
you
09:15
mentioned
09:15
the
09:15
infamous
09:16
clubhouse.
09:17
you
09:17
must
09:17
be
09:17
a
09:17
happy
09:18
man.
09:18
Now
09:18
that
09:18
it's
09:18
available
09:19
on
09:19  James
Android.
09:19
I'm
09:20
not
09:20
because
09:20
I
09:20
don't
09:20
live
09:20
in
09:20
the
09:20
U
09:21
S
09:21
it's
09:21
available
09:22
on
09:22
Android
09:23
in
09:23
the
09:23
U
09:23
S
09:24
it's
09:24
not
09:24
for
09:24
the
09:24
likes
09:24
of
09:25
us.
09:25
It's
09:25
for
09:25
the
09:25
likes
09:26
of
09:26
us.
09:27
Hey,
09:27  Sam
Thanks.
09:28  James
clubhouse
09:29
is
09:29
all
09:29
very
09:29
well,
09:30
but
09:30
if
09:30
I
09:30
really
09:31
want
09:31
to
09:31
use
09:31
clubhouse,
09:32
then
09:32
I
09:32
get
09:32
onto
09:32
the
09:33
iPod
09:33
touch
09:33
and
09:33
I
09:33
use
09:34
it
09:34
from
09:34
there.
09:34
So
09:34
I'm
09:35
okay
09:35
with
09:35
it.
09:35
I
09:36
am
09:36
the
09:36
recording,
09:37
a
09:37
podcast.
09:38
Someone
09:39
has
09:39
asked
09:39
me
09:39
in
09:40
to
09:40
record
09:40
a
09:40
podcast
09:41
on
09:41
Twitter
09:42
spaces
09:43
in
09:43
the
09:43
next
09:43
couple
09:44
of
09:44
weeks,
09:44
which
09:45
is
09:45
an
09:45
interesting
09:46
thing,
09:46
I
09:46
said
09:46
to
09:46
him,
09:47
so
09:47
were
09:47
recording
09:47
on
09:47
zoom
09:48
or
09:48
on
09:48
Riverside
09:49
or
09:49
clean
09:49
feed.
09:50
And
09:50
he
09:50
said,
09:50
no,
09:51
we're
09:51
going
09:51
to
09:51
record
09:51
on
09:51
Twitter
09:52
spaces.
09:52
Okay.
09:54
So
09:55
maybe
09:55
it's
09:55
a
09:55
thing.
09:56  Sam
it
09:56
is
09:56
becoming
09:57
a
09:57
thing
09:57
because
09:58
tech
09:58
meme
09:58
the
09:58
ride
09:59
home
09:59
this
09:59
week
10:00
to
10:00
had
10:00
an
10:00
interview
10:01
with
10:01
Christmas,
10:01
Cedar
10:02
who
10:02
famous,
10:03
created
10:03
the
10:03
hashtag
10:04
in
10:04
Twitter.
10:05
Great.
10:05
Listen,
10:06
actually,
10:06
Chris
10:07
talking
10:07
about
10:08
some
10:08
of
10:08
the
10:08
new
10:08
features
10:09
coming
10:09
out
10:09
to
10:09
Twitter,
10:10
super
10:10
follow
10:11
subscriptions,
10:12
but
10:12
they
10:12
record
10:13
that
10:13
whole
10:13
thing
10:14
straight
10:14
into
10:15
Twitter
10:15
spaces.
10:16
Now
10:16
what
10:16
it
10:16
sounds
10:17
like
10:17
they've
10:17
done
10:17
is
10:18
they've
10:18
connected
10:18
a
10:18
road
10:19
Podcast
10:19
or
10:19
straight
10:20
to
10:20
it,
10:20
and
10:20
then
10:21
they
10:21
just
10:21
shoot
10:21
him
10:22
the
10:22
record
10:22
function
10:22  James
straight
10:23
out
10:23
of
10:23
it.
10:23
Okay.
10:24
if
10:24
it
10:24
works
10:24
that
10:24
way,
10:25
I
10:25
know
10:25
that
10:26
my
10:26
Android
10:26
phone
10:28
very
10:28
happily
10:28
connects
10:29
to
10:29
USB
10:30
microphones.
10:31
So
10:31
if
10:31
it
10:32
works
10:32
that
10:32
way,
10:32
then
10:33
that
10:33
would
10:33
be
10:33
great.
10:34
I'd
10:34
love
10:34
to
10:34
do
10:34
that.
10:35
so
10:35
it'll
10:36
be
10:36
interesting
10:36
seeing
10:37
whether
10:37
people
10:37
are
10:38
using
10:38
it,
10:38
as
10:39
I've
10:39
said
10:39
in
10:39
in
10:40
many
10:40
previous
10:40
episodes,
10:41
I
10:41
think
10:41
that
10:41
clubhouse
10:42
doesn't
10:42
have
10:42
long
10:43
to
10:43
last
10:43
and,
10:44
very
10:44
exciting
10:45
that
10:45
they're
10:45
now
10:46
available
10:46
on
10:46
Android
10:47
in
10:47
the
10:47
U
10:47
S
10:47
only.
10:48
but
10:48
we'll
10:49
wait
10:49
and
10:49
see
10:49
what
10:49
happens
10:50
there
10:50
in
10:50
terms
10:51
of
10:51
whether
10:51
or
10:51
not
10:51
they
10:52
rolled
10:52
it
10:52
out
10:52
quickly
10:53
enough
10:53
to
10:53
other
10:53
countries.
10:54  Sam
Now
10:54
I'm
10:54
very
10:55
easily
10:55
pleased
10:55
as
10:56
a
10:56
techie
10:56
and
10:57
Spotify
10:57
has
10:57
added
10:58
something
10:58
that
10:58
I've
10:58
been
10:59
asking
10:59
for
10:59
ages,
11:00
which
11:01
is
11:01
adding
11:01
sharing
11:02
of
11:02
timestamps.
11:03
So
11:03
you
11:03
can
11:03
share
11:04
a
11:04
podcast
11:05
to
11:05
a
11:05
particular
11:06
point
11:06
in
11:06
the
11:07
podcast.
11:08
And
11:08
I
11:08
know
11:08
you
11:09
didn't
11:09
get
11:09
that
11:09
excited
11:10
about
11:10
it,
11:10
but
11:10
I
11:11
did.
11:11  James
So
11:12
you
11:12
can
11:12
now
11:12
share
11:12
when
11:13
you're
11:13
using
11:13
Spotify
11:14
on
11:14
your
11:14
phone,
11:15
you
11:16
can
11:16
now
11:16
share
11:17
a
11:17
timestamp
11:18
so
11:18
you
11:18
can
11:18
share
11:18
or
11:18
listen
11:19
to
11:19
this
11:20
interesting
11:20
interview
11:21
in
11:21
the
11:21
middle
11:22
of
11:22
this
11:22
show
11:22
and
11:23
you
11:23
can
11:23
share
11:24
a
11:24
link.
11:25
And
11:25
I
11:25
think,
11:26
I'm
11:26
looking
11:26
at
11:26
that
11:26
going,
11:27
Okay,
11:28
fine.
11:28
Fair
11:28
enough.
11:29
Actually,
11:30
there
11:31
is
11:31
something
11:31
which
11:32
as
11:32
a
11:32
techie
11:33
is
11:33
interesting,
11:34
the
11:35
way
11:35
that
11:35
they're
11:35
doing
11:36
it
11:36
is
11:36
they're
11:36
doing
11:37
it.
11:37
Astonishingly
11:39
as
11:39
a
11:39
standard
11:40
because
11:40
there
11:41
is
11:41
a
11:41
standard
11:41
and
11:42
I
11:42
believe
11:42
it's
11:42
called
11:42
media
11:43
fragment,
11:43
but
11:43
there's
11:44
a
11:44
standard
11:44
where
11:45
you
11:45
add
11:45
an
11:46
additional
11:46
query
11:47
string
11:47
at
11:48
the
11:48
end
11:48
of
11:48
the
11:48
URL.
11:49
So
11:49
when
11:49
you're
11:49
sharing
11:50
a
11:50
show,
11:51
it's
11:51
obviously
11:52
sharing
11:52
a
11:52
URL
11:53
under
11:53
the
11:53
hood.
11:53
the
11:53
query
11:54
string
11:54
is
11:55
T
11:55
equals
11:56
and
11:56
then
11:56
the
11:57
number
11:57
of
11:57
seconds
11:58
that
11:58
you
11:59
want
11:59
to
11:59
start
12:00
from
12:00
in
12:00
the
12:00
audio.
12:01
so
12:01
I
12:01
did
12:02
a
12:02
quick
12:03
share
12:03
to
12:03
will
12:04
pages
12:04
interview
12:05
on
12:05
Podland
12:05
last
12:06
week.
12:07
And
12:07
that
12:07
was
12:07
T
12:07
equals
12:08
five
12:08
one
12:08
three,
12:09
cause
12:09
it
12:09
was
12:09
513
12:10
seconds
12:10
in.
12:11
And
12:12
it
12:12
turns
12:12
out
12:13
that
12:13
Spotify
12:14
accepts
12:14
a
12:14
T
12:15
attribute
12:15
now
12:16
to
12:16
allow
12:16
you
12:16
to
12:17
share
12:17
a
12:17
timestamp,
12:18
but
12:19
so
12:19
does
12:19
pocket
12:19
casts.
12:20
So
12:21
does
12:21
pod
12:21
friend,
12:22
so
12:22
does
12:22
YouTube
12:23
sodas
12:23
over
12:24
cost
12:24
actually,
12:24
although
12:25
it's
12:25
not
12:25
particularly
12:26
obvious
12:26
from
12:27
when
12:27
you
12:27
share
12:28
stuffing
12:28
overcast,
12:29
but
12:29
actually
12:30
everybody
12:30
accepts
12:31
T
12:31
equals
12:32
and
12:32
then
12:32
a
12:32
number
12:32
of
12:32
seconds
12:33
in
12:33
the
12:33
URL.
12:34
So
12:35
it
12:35
looks
12:35
as
12:35
if
12:35
it's
12:36
a
12:36
de
12:36
facto
12:36
standard
12:37
that
12:37
everybody
12:37
apart
12:38
from
12:38
Apple
12:38
and
12:38
Google,
12:38
obviously
12:39
Have
12:40
already
12:40
stuck
12:40
into
12:41
their
12:41
Podcast
12:42
players,
12:42
which
12:42
is
12:43
really
12:43
nice.
12:44
So
12:45
it'd
12:45
be
12:45
interesting
12:45
to
12:45
find
12:46
out
12:46
how
12:46
many
12:46
more
12:47
Podcast
12:47
players
12:48
are
12:48
actually
12:48
using
12:49
that
12:49
T
12:50
equals
12:50
thing
12:51
at
12:51
the
12:51
end
12:51
of
12:51
a
12:51
share
12:52
URL
12:52
so
12:52
that
12:53
you
12:53
can
12:53
actually
12:53
share
12:53
that
12:54
timestamp
12:55
across
12:55
all
12:55
manner
12:56
of
12:56
different
12:56
Podcast
12:57
players.
12:57  Sam
when
12:57
I
12:57
was
12:58
talking
12:58
to
12:58
Adam
12:59
Curry
12:59
and
12:59
Dave
12:59
Jones,
13:00
I
13:00
was
13:00
trying
13:00
to
13:00
explain
13:01
what
13:02
I
13:02
wanted
13:02
as
13:02
a
13:02
user.
13:03
Maybe
13:04
it
13:04
didn't
13:04
come
13:04
across
13:05
very
13:05
well,
13:05
but
13:06
this
13:06
is
13:06
exactly
13:07
it,
13:07
because
13:08
I
13:08
think
13:08
discoverability
13:09
within
13:10
a
13:10
Podcast
13:11
is
13:11
great.
13:11
And
13:11
if
13:12
I'm
13:12
a
13:12
listener
13:12
I'm
13:12
suddenly
13:13
going,
13:13
that's
13:13
the
13:14
interview
13:14
I
13:14
want
13:14
to
13:14
share
13:14
with
13:15
my
13:15
community
13:16
or
13:16
network
13:16
or
13:16
my
13:17
friends.
13:17
I
13:18
can
13:18
now
13:18
do
13:18
it.
13:18
I
13:18
don't
13:19
have
13:19
to
13:19
give
13:19
them
13:19
the
13:19
whole
13:20
Podcast
13:20
and
13:20
say,
13:21
Oh
13:21
it's
13:21
somewhere
13:22
about
13:22
20
13:22
minutes
13:23
in.
13:23
if
13:23
you
13:23
go,
13:24
and
13:24
it's
13:24
great,
13:25
if
13:25
we
13:25
can
13:26
evolve
13:26
it
13:26
and
13:26
develop
13:27
it
13:27
so
13:27
that,
13:28
say
13:28
Buzzsprout,
13:29
if
13:29
they
13:29
were
13:29
going
13:29
to
13:30
allow
13:30
you
13:30
to
13:30
put
13:31
a
13:31
link
13:31
next
13:32
to
13:32
the
13:32
chapter.
13:33
So
13:33
you
13:33
don't
13:34
have
13:34
to
13:34
put
13:34
the
13:34
T
13:35
equals,
13:35
but
13:35
you
13:35
just
13:36
have
13:36
it.
13:36
an
13:36
icon
13:37
next
13:37
to
13:37
the
13:37
chapter.
13:37
Marker.
13:38
That