Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.
https://www.marketingtodaypodcast.com/
episode 260: 260: Drawing Inspiration from Operations to Marketing with Appian’s Denise Broady
Denise Broady is the Chief Marketing Officer at Appian, a low-code, solution-focused organization that helps customers become more agile, creative, and connected. Denise's experience as COO and CMO gives her a unique perspective on business and expertise in transitioning between companies and distinctly different jobs. When asked how her COO background influences her current role, she says, “I really love to bring processes and data to the art of marketing.”
On the show, Denise and Alan discuss how she became the CMO at Appian. They talk about her experience transitioning virtually and things to think about for anyone managing their career or taking on a new role.
In this episode, you'll learn:
- The importance of the first 100 days of a new role
- How success centers around accountability and ownership
- Why finding your culture fit matters
Key Highlights:
- [01:55] Denise's journey to becoming CMO at Appian
- [05:55] Denise's experience in both COO and CMO roles
- [09:08] How Denise views ownership of driving sales pipelines
- [11:21] Should the COO role own the sales pipeline?
- [13:55] The first 100 days onboarding in a virtual environment
- [17:45] Denise's advice on peer-to-peer interaction
- [20:17] Denise's advice for managing your career growth
- [25:15] A defining experience that made Denise who she is today
- [27:20] Denise's advice for her younger self
- [29:36] Denise's recent impactful purchase
- [31:10] The brands, companies, and causes Denise follows
- [35:18] What Denise says is today's biggest threat and opportunity for marketers
Resources Mentioned:
- Denise Broady
- Appian
- Low-code
- Refugee Camps in and surrounding Vietnam (PBS Story)
- Moo Notebooks
- David Sinclair author of Lifespan
Subscribe to the podcast:
- Listen in iTunes (link: http://apple.co/2dbdAhV)
- Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
- Listen in Spotify (Link: http://spoti.fi/2mCUGnC )
Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.
Hosted on Acast. See acast.com/privacy for more information.