Buzzcast

Buzzcast is a roundtable discussion about podcasting from the people at Buzzsprout. We'll cover current events and news, podcast strategy, tools we are using, and dip into the Customer Support mailbag to test our podcasting knowledge. If you want to stay up-to-date on what's working in podcasting, Buzzcast is the show for you.

https://buzzcast.buzzsprout.com/

subscribe
share





episode 52: Is Clubhouse Dead? + Apple Podcasts Update [transcript]


In this episode we discuss three brand new features you can find in your Buzzsprout account, an update on Apple Podcasts Connect and the buggy app rollout, and reminisce on the good ol' days when Clubhouse was a thing.

Links from today's episode

  • See every new feature Buzzsprout has added recently
  • Watch Alban's interview with Katie Piper from Canva
  • Learn about the new Canva artwork integration
  • Watch our Apple Podcasts Announcements Playlist
  • Clubhouse users on the decline


Review Buzzcast in Podchaser or Apple Podcasts to let us know what you think of the show.

Buzzsprout's Dynamic Content tool now allows you to save multiple clips in your Dynamic Content Library and track how many downloads each clip receives. Learn more on our New Features page.


share







 2021-05-21  49m
 
 
00:00  Kevin
So do you have to click
00:00
into each country individually?
00:03
That's kind of silly, isn't it?
00:04  Travis
If they were to make a
00:04
press release, they would say,
00:06
why would you ever want to do it
00:06
any other way, like, this is the
00:09
best way to look at your ratings
00:09
and reviews going through every
00:11
single country.
00:13  Kevin
This is the apple way.
00:13
It's like in the same event that
00:15
they talked about podcasts, they
00:15
also announced air tags, and the
00:18
new remote for the Apple TV that
00:18
doesn't have like a built in air
00:22
tag, we think you're really
00:22
gonna love the new Apple TV
00:24
remote.
00:27  Travis
Today on Buzzcast, we're
00:27
going to talk about Apple
00:29
podcasts last month, the things
00:29
that have gotten better things
00:32
that are kind of still the same
00:32
toilet, you know, kind of what's
00:34
going on there. And then
00:34
obviously, we're gonna talk
00:36
about clubhouse. And even if it
00:36
has slowed down, is it still
00:40
worth investing time in But
00:40
first, we just rolled out some
00:43
new features on Buzzsprout. So
00:43
we'll talk about those, the big
00:46
one being the new Canva
00:46
integration. So if you go into
00:49
your podcast settings, and
00:49
scroll down to artwork, there's
00:51
a new button that says design
00:51
with Canva, which allows you to
00:55
design your podcast artwork
00:55
right there inside of your
00:58
Buzzsprout account. So I know
00:58
that this was a really big
01:01
project for us and the scope of
01:01
the kind of products we take on.
01:04
Kevin Albert, I know you guys
01:04
were really instrumental in
01:06
making that happen. So walk us
01:06
through the just the whole
01:10
process of putting that feature
01:10
in there. And then just the
01:14
reception i Alban, you're our
01:14
resident Twitter person, how has
01:18
it been received from from
01:18
people that use Buzzsprout, and
01:20
have tried out the feature so
01:20
far?
01:22  Alban
Well, I definitely didn't
01:22
do any of the work on actually
01:24
building it. My job is to mostly
01:24
be the person to tell everyone
01:28
that we built something and then
01:28
they're like, Thank you out, but
01:30
not like Kevin, and Dave, and
01:30
Brian, and the whole dev team is
01:35
the one they're the ones who
01:35
built it. But yeah, the
01:39
receptions are really good. I
01:39
mean, what you do now is there's
01:41
a button inside Buzzsprout,
01:41
where we upload artwork, it says
01:46
design with Canva. And now you
01:46
can just click it. And Canvas,
01:51
this really beautiful
01:51
integration where just pops
01:53
open, you can design some
01:53
artwork, I've done a piece a few
01:57
pieces myself using the
01:57
integration, and then you click
02:00
Send to Buzzsprout. And it's
02:00
boom, right inside your
02:03
Buzzsprout account. And we've
02:03
just got a ton of really great
02:06
feedback for it. Lots of ideas
02:06
for ways it can be improved, and
02:11
some of those ideas have already
02:11
been in there. And so it's been
02:15
it's been a lot of fun.
02:16  Kevin
Yeah, it really helps
02:16
three groups of people. First is
02:19
the group of people that were
02:19
already using Canva to do
02:22
artwork. And so if you, if you
02:22
had a Canva account, you'd
02:26
already created podcast artwork,
02:26
there is a way it's a little bit
02:29
hidden. But there's a way to go
02:29
into like all folders and and
02:32
find your artwork and make a
02:32
little update, if you wanted to.
02:35
The other group of people it
02:35
would help would be people who
02:39
don't have any artwork at all.
02:39
So they're just starting a
02:41
podcast and they don't know how
02:41
to use it don't have access to
02:43
or know how to use Photoshop or
02:43
another design application.
02:46
Canva is really great in that
02:46
they have hundreds of
02:50
professionally designed
02:50
templates for you to start with.
02:52
And then you can just customize
02:52
to your liking. So you find a
02:54
template that looks great that
02:54
you'd like and you can just
02:57
switch out photos and they have
02:57
a full stock photo library and
03:00
switch out the words for your
03:00
words, your title, your podcast,
03:03
your name, and then you hit send
03:03
to Buzzsprout. And then the
03:06
third group is is for people who
03:06
do like no Photoshop and stuff.
03:10
But there's, there's a whole
03:10
bunch of overhead that comes
03:13
with that workflow of trying to
03:13
load up Photoshop and keep track
03:19
of your files and all that kind
03:19
of stuff. So Canva is a really
03:21
great graphic creation program.
03:21
And again, with professionally
03:26
designed templates and stuff,
03:26
maybe they have something that
03:28
you like better than what you
03:28
created on your own. So kind of
03:31
regardless of what camp that you
03:31
fall into, you can use this now
03:34
to update your podcast artwork.
03:34
And our idea was to roll it out
03:38
originally just for the podcast
03:38
artwork updater and see what the
03:42
response was see if people like
03:42
it and use it. And the reception
03:46
has been great. So now we our
03:46
plan is to roll that into more
03:49
areas of Buzzsprout. Because
03:49
there are other places we create
03:51
graphics like Chapter Chapter
03:51
marker images, and episode
03:57
specific artwork. We also do
03:57
visual sound bites, there's
04:01
artwork there. So slowly but
04:01
surely, probably over the next
04:03
couple months, you'll see the
04:03
Canva button appearing in more
04:06
and more places within
04:06
Buzzsprout.
04:08  Travis
Kevin, are you telling
04:08
us about a feature that doesn't
04:10
exist yet?
04:11  Kevin
No. I'm just telling me
04:11
what are our hopes are? no
04:14
commitment. Oh,
04:19  Alban
yeah. Well, we started
04:19
getting all the positive
04:20
feedback on it. I started I put
04:20
up a pitch inside of our
04:24
internal software and said like,
04:24
Hey, can we put this button
04:28
everywhere else and build it
04:28
out? So it does these things? So
04:31
that was the first I heard from
04:31
Kevin just now that that might
04:33
be happening at some point.
04:33
What's I think what I didn't
04:37
realize about Canva. Kevin, when
04:37
we started this was I'm used to
04:44
starting with just a blank sheet
04:44
of paper. And then you're like,
04:48
Okay, what's the background
04:48
color? What's it going to say?
04:51
And you're slowly like building
04:51
yourself. And if you're not a
04:54
designer like me, then what you
04:54
do is you end up making
04:59
something and you just No, it
04:59
doesn't look good, but you have
05:01
no ability to improve it. And
05:01
what Canva does is because they
05:06
have 250,000 templates for free,
05:06
you just go ahead and you like
05:14
with this integration, we
05:14
actually are automatically
05:16
pulling up all of the podcast,
05:16
artwork templates, and they have
05:19
a ton of them. And then you can
05:19
just look through and say that
05:22
one looks close. The image isn't
05:22
what I don't love the image in
05:26
the center, so click it and
05:26
switch it out for a different
05:29
image. And I make the font, you
05:29
know, say like the word, say, my
05:34
podcast name. And like, it's
05:34
very easy to take a template and
05:39
make it your own way, because
05:39
it's already got all these
05:42
design principles baked in. So
05:42
we actually have created a ton
05:46
of content now and helping this
05:46
feature get out to the world.
05:51
When I interviewed a senior
05:51
designer at Canva, Katie Piper,
05:56
and she talked us through how to
05:56
design our work for your
05:59
podcast, Travis did a really
05:59
good video talking about just
06:03
standard design principles. But
06:03
let's just be like going back to
06:08
it. Like what's so powerful
06:08
about this is Canva already has
06:11
all these templates built. And
06:11
unless you're a designer, this
06:16
is going to get you such a
06:16
better result than trying to
06:20
build something from your mean
06:20
by scratch yourself.
06:23  Travis
Right. And the templates
06:23
are actually good. So like,
06:26
that's the other Yeah, you know,
06:26
like, so many of these, these,
06:29
you know, online graphic design
06:29
software's, it's, it's fine. But
06:33
you can tell like a professional
06:33
did not design that, like some
06:36
is like one step beyond
06:36
Microsoft Paint. But the fact
06:39
that they're like legitimately
06:39
good templates, that you just
06:42
like, change a couple things.
06:42
And it's like, wow, who did you
06:45
pay hundreds of dollars to make
06:45
that, and it's all free. And
06:48
it's all right inside of
06:48
Buzzsprout. Like, cuz I know,
06:51
for a lot of podcasters.
06:51
Especially when you're getting
06:54
started. There's like so many
06:54
things you're trying to learn
06:57
and take care of and do. And the
06:57
podcast artwork could be a
07:00
really overwhelming piece. It's
07:00
like, wow, I finally figured out
07:04
what microphone to buy. And I
07:04
finally interview my first
07:07
guest. And now I have to be a
07:07
graphic designer or figure out
07:10
how to hire one. It's like, it
07:10
could be a huge obstacle for
07:13
people. And so I think the magic
07:13
there is you don't have to stop
07:17
using momentum. Just open up
07:17
that little pop up inside of
07:20
Buzzsprout. Pick one you like
07:20
change the text, add an image,
07:23
put your name in there, hit
07:23
save, and you're done. And it
07:26
legitimately looks great. And so
07:26
I think it's a huge game
07:29
changer. awesome feature. I tend
07:29
to overhype things, but I don't
07:32
think that it's it's too
07:32
overhyped to say that this
07:35
really is a phenomenal feature.
07:35
That's gonna help a lot of
07:38
people. Albin, what were some of
07:38
the big takeaways that you
07:41
remember from your interview
07:41
with Katie? Because we'll link
07:44
that in the show notes. It's a
07:44
phenomenal masterclass on
07:47
graphic design, and like how to
07:47
make things look aesthetically
07:50
pleasing. What were the big
07:50
things that really jumped out to
07:54
you or stuck out to you from
07:54
that conversation that you think
07:57
everyone that's designing any
07:57
kind of artwork in a podcast
08:00
setting would really benefit
08:00
from? Well, she
08:02  Alban
talks a lot about
08:02
hierarchy, and how to make sure
08:07
you know that I feel like a lot
08:07
of the design tips I was taking,
08:11
were on the front end, before
08:11
you're designing, you really
08:14
have to think like what am I
08:14
trying to get across here? Like,
08:18
what's the tone? What's the
08:18
message, and what are the words
08:21
I've got to have. And so I feel
08:21
like it helped me understand a
08:25
lot of that design work is
08:25
happening on the front end, when
08:27
you're really clarifying your
08:27
message, here's the name of the
08:30
podcast, here's some of the
08:30
things I need to have. And then
08:34
here's the tone that the artwork
08:34
should have. And then basically,
08:38
when you have those two things
08:38
tone and what needs to be in
08:41
there, then she was helping say,
08:41
well, that means that I'm going
08:44
to use these type of this color
08:44
palette, here are some ways that
08:48
you can find colors that work
08:48
together, I'm colorblind, so I
08:52
have no idea. So it's very
08:52
helpful to hear from her like,
08:56
you can go to Canva I think I'm
08:56
just gonna be a Canva commercial
09:00
today for you. But she's like it
09:00
Canva they have all these color
09:03
palettes already built, or you
09:03
could go to dribble. And there's
09:05
tons of color palettes there
09:05
that are, you know, put together
09:09
by people who actually
09:09
understand color theory, then
09:12
hierarchy, how to make sure that
09:12
the biggest and boldest things
09:17
are actually getting first
09:17
billing that the thing they
09:19
really need to get across is the
09:19
main title. And then one that I
09:26
personally will be very happy
09:26
about is we talked quite a bit
09:30
about typography, that if you're
09:30
going to use one of these kind
09:34
of wacky title fonts think
09:34
they're called, if you think of
09:40
this is how I put it to her.
09:40
Like, if it's a font that gets
09:43
used in like an Instagram
09:43
promotional like picture or
09:47
something like it's like you can
09:47
do it sees the date today and
09:50
it's like handwritten or
09:50
something, or it looks like a
09:52
stamp. That's a title font. It's
09:52
just like, if you're gonna do
09:55
that, that's cool. But then your
09:55
subtitles got to be like A
10:01
sansara font really clean,
10:01
really minimal. And so we talked
10:04
a little bit about typography.
10:04
But you watch the whole
10:07
interview, a lot of the things
10:07
that she was talking about are
10:11
similar to the principles that
10:11
we have in our blog post about
10:16
podcast artwork or in the video
10:16
that you made, where you're
10:19
doing kind of a Quick Hits into
10:19
what you need to make sure you
10:23
have. I found it very valuable,
10:23
it was really nice to be able to
10:27
discuss it with her and we've
10:27
got a another video that's going
10:29
to come out that is just be
10:29
pulling up tons of artwork and
10:32
saying, okay, what's good here,
10:32
what's bad here, what could be
10:35
improved. And that was really
10:35
helpful in clarifying for me,
10:39
when we could have a piece of
10:39
artwork and she says, This is
10:41
working. But maybe this part
10:41
isn't, here's how to tighten it
10:45
up. Here's how you can make it a
10:45
little better. So that was
10:47
really useful. But again, I go
10:47
back to this, like, Don't let
10:53
the artwork be the piece that's
10:53
holding you back from starting.
10:56
I've caught myself in a lot of
10:56
projects, that if I don't have
11:01
the title, and I don't have the
11:01
artwork, I don't really want to
11:04
get started on the actual work
11:04
yet. And what Canva is allowing
11:09
you to do by getting all these
11:09
templates is, let's get
11:12
something going. Let's get
11:12
started. And if in three months,
11:16
you want to rebrand the podcast
11:16
name slightly, that's totally
11:21
doable. We've got a bunch of I
11:21
think we've got a video on
11:23
rebranding, if you want to
11:23
rebrand a podcast, because it's
11:27
super easy to do that. And in a
11:27
few months, you'll have such a
11:31
better feel for what your show
11:31
is about that, you'll be able to
11:36
come up with something really
11:36
awesome. So Canva allows you to
11:38
get 90% of the way there with
11:38
minimal effort and trouble. And
11:44
then yeah, if you want to hire
11:44
someone, a professional later
11:47
on, if you could use something,
11:47
or you could contract that out
11:51
to somebody to actually get that
11:51
done.
11:53  Kevin
Yeah. And I do want to
11:53
mention that as a special bonus
11:58
for Buzzsprout customers Canva
11:58
has, I think normally they do 15
12:02
days or 30 days, a free trial on
12:02
their Canva pro accounts, which
12:06
gives you access to all their
12:06
premium templates as well. So as
12:10
we said they have 1000s and
12:10
1000s of templates, and the
12:12
majority of them are free. But
12:12
some of them have I don't know
12:16
photos or higher level of
12:16
graphic design or something that
12:19
makes them pro level. And so
12:19
they've given us a special code,
12:23
if you sign up for Canva through
12:23
your Buzzsprout account that you
12:24
can get 60 days of free Canva
12:24
pro access instead of just the
12:29
regular I don't know what the
12:29
regular is 15 or 3030. Okay, so
12:34
twice as long.
12:35  Travis
Well, there you go, it
12:35
pays to be a Buzzsprout
12:37
podcaster. The next feature that
12:37
we want to talk about. And by
12:41
the way, you can find all these
12:41
on a new page that we just put
12:43
on our Buzzsprout website. If
12:43
you go to buzzsprout.com slash
12:46
new, you can see all these
12:46
features that we're rolling out
12:50
and little blurbs about them so
12:50
you can stay up to date on new
12:53
things in your Buzzsprout
12:53
dashboard. The next thing we
12:55
want to talk about is the sound
12:55
bytes editor we made a small
12:58
tweak to the sound bytes editor
12:58
that we think is going to make
13:00
it a lot easier if you find
13:00
yourself making a sound bite for
13:03
each episodes promote on social
13:03
media to save you some time. And
13:06
to keep that that brand dialed
13:06
in. So Alban, what's the small
13:09
tweak that we made to the sound
13:09
bites editor,
13:12  Alban
the small tweak that we
13:12
aka john Pollard made it's just
13:18
that the sound bites are
13:18
smarter. Whenever you go back
13:22
and you know sound bites are
13:22
these audio grams they share on
13:25
social media, they've got a nice
13:25
waveform for you to share
13:28
something about your podcast.
13:28
And we have always allowed you
13:32
or not always, but for quite a
13:32
while allowed you to pick colors
13:35
and make them your own. And
13:35
somebody wrote in and said, hey,
13:40
it's kind of annoying that I
13:40
have to remember my colors. And
13:42
we're like, oh, you're right.
13:42
That is kind of frustrating to
13:45
have to remember the colors that
13:45
you use to make sure you have
13:48
them consistent. And I don't
13:48
think we thought of this as a
13:52
big feature. JOHN just went in
13:52
one day, it was like, Hey, I saw
13:55
that support email. And now it's
13:55
done. So it will always
13:58
remember. And we were all like,
13:58
Oh, that's awesome. So that
14:02
anybody that uses that. Now,
14:02
this soundbites will remember
14:06
what colors you're using. And
14:06
you have john to thank for it.
14:10  Travis
Alright. And then the
14:10
last feature we want to let you
14:11
guys know about is a small
14:11
update to submitting your
14:15
podcast to amazon music. So
14:15
before it was what a two step
14:19
process, Kevin. And now it's
14:19
just a one step process.
14:21  Kevin
Yeah, when Amazon
14:21
launched, they did API
14:24
submissions, which is just
14:24
basically gives Buzzsprout away
14:27
our systems a way to talk to
14:27
their systems to push your RSS
14:30
feed to them. What they didn't
14:30
have is kind of that, that
14:33
loopback. So they after we push
14:33
the podcast to them, they would
14:37
say great we got in our system,
14:37
then what we need to know is
14:41
what's what's like the direct
14:41
amazon link to that podcast so
14:44
that we can display the Amazon
14:44
button on all your Buzzsprout
14:46
pages, and then your embed
14:46
players and stuff like that.
14:49
They didn't have that built. Now
14:49
they do. And as part of them
14:53
rolling that out. They also
14:53
rolled out a whole new API which
14:56
makes submissions much faster.
14:56
So it used to be You'd push to
15:01
them and there'll be some delay
15:01
between them actually getting
15:03
adjusted in your system. So they
15:03
had a whole new and improved
15:06
API. And, again, the biggest
15:06
difference to you guys is that
15:11
you don't have to come back and
15:11
put your Amazon URL in manually,
15:13
we can now get that from them.
15:13
The other advantage is that it's
15:16
faster. What it meant for us is
15:16
that Tom had to rewrite the
15:18
entire API, Amazon submission
15:18
process, but he was happy to do
15:23
it. And that's all live. And
15:23
it's much easier to get into
15:27
Amazon. Now. The benefit of that
15:27
is,
15:30  Alban
it's one clicks
15:30
admission, you're in Amazon
15:32
that's done. That callback,
15:32
getting the direct link, we use
15:36
that on public websites, and
15:36
embed players, anywhere that
15:41
you're sharing your podcast, you
15:41
want to be able to have one
15:44
place like your Buzzsprout
15:44
website, or the embed players on
15:48
your own site that has links to
15:48
all of your directory listings.
15:54
And so now, if anybody is
15:54
actually listening to the
15:56
podcast, and they go, I really
15:56
want to listen to this, but I
16:00
use amazon music, as my go to
16:00
podcast player, well, boom, that
16:05
is automatically updated for you
16:05
now. So you don't have to be
16:08
managing URLs, or finding the
16:08
exact URL for a specific
16:13
episode. All that's managed for
16:13
you in the back end, where it's
16:16
totally taken care of, which is
16:16
a big, it's just one of those
16:20
nice life improvements. I heard
16:20
it quality of life improvements
16:24
for all of your podcast
16:24
listeners, because you don't
16:26
want them to go through 12 steps
16:26
of googling to try to find your
16:30
podcast on their favorite
16:30
player.
16:31  Travis
So if you want to learn
16:31
more about those three features
16:34
that we just talked about, and
16:34
all the other stuff that we've
16:36
rolled out recently, in
16:36
Buzzsprout, just go to
16:38
buzzsprout.com slash new, and
16:38
you can see everything we've
16:41
been working on behind the
16:41
scenes in your dashboard to help
16:44
you succeed as a podcaster. So
16:44
about a month ago, Apple made
16:50
this big announcement Well, they
16:50
made a lot of announcements
16:53
about new products and
16:53
computers. And Tim Cook while he
16:56
was walking in from his car to
16:56
the Apple headquarters, talked
16:59
about the new Apple podcast
16:59
updates. And and we made really
17:04
almost an entire episode about
17:04
that four weeks ago, and there
17:08
were some things that were true,
17:08
then that aren't true anymore.
17:11
And some things that we want to
17:11
make sure that you're aware of
17:13
about the new updates, the app,
17:13
podcast Connect, so we're gonna
17:16
get you up to speed on all of
17:16
that. The first one being, it is
17:20
now to our knowledge, safe to
17:20
claim your show in podcast
17:24
connect and start interacting in
17:24
there. Before there were issues
17:27
with people's podcast, getting
17:27
apps accidentally removed from
17:30
Apple podcasts and all the third
17:30
party apps that pulled from
17:33
that, which is like a no bueno
17:33
situation, right? You don't want
17:36
your podcast just disappearing.
17:36
And but they've since fixed
17:40
that. And so that's a good
17:40
thing. And so as we're talking
17:43
about these features, you can
17:43
now go in, log into your
17:45
podcast, connect your new
17:45
podcast, connect dashboard, and
17:49
see some of these things and
17:49
follow along for your own show.
17:52
And the first thing that I
17:52
thought was cool that they just
17:56
introduced was the ability to
17:56
see ratings and reviews from
18:00
other countries other than the
18:00
country that you live in. So
18:04
before that, you'd have to use a
18:04
service like chargable, or my
18:08
podcast reviews in order to pull
18:08
different reviews in because if
18:11
you just pull it up on your
18:11
phone, it's only going to show
18:13
you reviews from the country
18:13
that you live in. But now you
18:16
can go in and see other ratings
18:16
and reviews. So Alban, I know
18:19
that when we were able to get on
18:19
a call with Apple to learn more
18:21
about the new podcast platform,
18:21
they gave us this tip on which
18:25
countries to look at to see all
18:25
of your ratings reviews to
18:28
remember to remember what that
18:28
that was, I think it's really
18:31
helpful.
18:31  Alban
It's like a quiz. Yeah,
18:31
when your podcast is probably
18:38
getting reviews where you're
18:38
getting plays. And so if you
18:42
look at your Buzzsprout account,
18:42
or in your Apple podcasts
18:45
dashboard, where you getting a
18:45
lot of plays, Apple is has
18:50
specific storefronts for 170
18:50
countries. And so if your
18:56
podcast is primarily being
18:56
listened to in the United States
18:59
and Canada, check out United
18:59
States and Canada, when you're
19:02
looking for reviews, you know,
19:02
you may not have as many in
19:07
Russia, or Uganda, you know,
19:07
anywhere that your podcast
19:10
doesn't have a lot of listeners,
19:10
it's probably not getting a ton
19:12
of place. So that's where I
19:12
would start. And I mean, you
19:16
can't flip through all 170
19:16
countries who you'd like. The
19:21
valuable part of this is, you
19:21
want to be hearing from
19:25
everybody how your podcast is
19:25
resonating. And so if you know
19:32
we were only looking at the US
19:32
mean our reviews, we actually
19:36
made mess about half of our
19:36
reviews, because they'd be
19:39
spread across other countries.
19:39
So check them out, see what
19:42
people are thinking. And you
19:42
know, I love highlight them on
19:47
your podcast if people are doing
19:47
you the service of leaving you a
19:51
nice review and letting you know
19:51
what they enjoy about the
19:53
podcast highlighted on the show.
19:53
Maybe read some off and thank
19:57
people and I guess I should do
19:57
that now. Thanks to everybody.
20:00
Have you has rated and reviewed
20:00
Buzzcast ACOs, cross pod chaser,
20:04
and Amazon or Apple Music,
20:08  Kevin
Apple podcasts. There we
20:08
go.
20:09  Travis
I just pulled up
20:09
Buzzcast. If you're watching
20:11
this on YouTube, you can see it.
20:11
If you're listening on the
20:13
podcast, I'll walk you through,
20:13
I just pulled up Buzzcast on in
20:17
our apple podcast connects
20:17
dashboard. And if you just go,
20:22
if you go from the homepage,
20:22
where has everything to the the
20:26
show level, what they call a
20:26
show, which is an individual
20:28
podcast, and then you got
20:28
ratings and reviews on the left
20:30
side. That's where you can find
20:30
everything. And so you have this
20:34
little drop down with every
20:34
country that you're in. And so
20:38
if I go to Canada, I can see
20:38
that, you know, we recently had
20:42
the nutrition junkie leave us a
20:42
glowing five star review, saying
20:47
I recently launched a podcast
20:47
with the friends and this show
20:50
has been so helpful in teaching
20:50
me the ins and outs of the
20:51
podcasting world. Great guests.
20:51
And the host asked really well
20:56
thought out engaging questions.
20:56
Keep them coming.
21:00  Alban
Definitely a set. Travis
21:00
was like, oh, let's just pick a
21:05
random country Canada, the host
21:05
for his great question.
21:11  Travis
That was completely
21:11
unscripted, completely
21:14
unscripted, other than the fact
21:14
that I knew we had at least one
21:17
review in in Canada. I did check
21:17
that part before the show.
21:20  Kevin
But so do you have to
21:20
click into each country
21:23
individually? Like if you
21:23
clicked in the country with no
21:25
reviews? Then you got to keep
21:25
going through them all?
21:28  Alban
Yeah, which is why you
21:28
want to at least have I know
21:33
that I've got a good amount of
21:33
place in these countries before
21:35
you start clicking through, or
21:35
you are really going to be
21:38
clicking like Cambodia, Canada,
21:38
you know, just kind of going
21:42
through the whole Cameroon, and
21:42
kind of gluggy through that
21:46
whole list. So make sure you've
21:46
got some place there and then go
21:49
find them. That's
21:50  Kevin
kind of silly, isn't it?
21:50
Like they don't have an all
21:53
countries option?
21:54  Travis
We asked them that
21:54
specifically. Right? And and the
21:58
answer was, they didn't really
21:58
set it up for that they were
22:02
very coy about you know, maybe
22:02
we'll think about it do
22:05
something in the future. But you
22:05
know, for now, this is the way
22:08
to do it. And, you know, if they
22:08
were to make a press release,
22:11
they would say, why would you
22:11
ever want to do it any other
22:13
way? Like, this is the best way
22:13
to look at your ratings and
22:15
reviews?
22:16  Kevin
Yeah, this is the Apple
22:16
Watch. The Apple way. It's like
22:19
the same event that they talked
22:19
about podcast, they also
22:22
announced air tags, and the new
22:22
remote for the Apple TV that
22:26
doesn't have like a built in air
22:26
tag. Why not? We think you're
22:30
really gonna love the new Apple
22:30
TV remote.
22:32  Travis
So another cool metric
22:32
that's relatively new, that that
22:36
came out with this new podcast
22:36
Connect. dashboard is the
22:39
engaged listener metric. album,
22:39
walk us through what that metric
22:44
does. So if we go to analytics,
22:44
we choose Buzzcast. You can see
22:48
right here in the middle, this
22:48
new engaged listeners number.
22:52  Alban
So a big part of this
22:52
announcement. Obviously,
22:54
everyone knows his podcast
22:54
subscriptions inside of Apple
22:57
podcasts where people can pay
22:57
for your show. And one thing
23:01
that you need to know is not
23:01
only how many downloads are you
23:05
getting, but how many downloads?
23:05
Are you getting an apple podcast
23:07
that are people who are really
23:07
engaged? And so if Travis hovers
23:12
over that little question mark
23:12
will tell you is, is either
23:16
somebody is a engaged listener,
23:16
if they listen to 20 minutes of
23:19
an episode, or at least 40% of
23:19
the episode. And then we know
23:25
like our number here is is a bit
23:25
lower than our actual listeners,
23:29
which means that about 200,
23:29
people didn't make it to 20
23:33
minutes, that they listened to a
23:33
bit less, no big deal, maybe we
23:38
can work on making the show a
23:38
little more engaging. But 549,
23:42
those are probably the only
23:42
cohort of people that are
23:45
actually interested in paying
23:45
for any content. And so that's a
23:48
good number for you to use. When
23:48
you're thinking, what is my
23:52
potential audience, in case I
23:52
were to decide to launch an
23:56
apple podcast subscription show,
23:56
it would be you know, probably
24:00
the biggest number we could hope
24:00
for would be half of that
24:04
number. So maybe we would get
24:04
out of the roughly 2000 plays we
24:07
get across all channels. I
24:07
wouldn't be shocked if we got
24:12
over 250 people to actually pay
24:12
anything for these podcasts.
24:17
Because remember, it's only
24:17
people on Apple podcasts. It's
24:20
only the people that are
24:20
engaged. And that is probably
24:22
the only people that are engaged
24:22
enough that they're willing to
24:24
pay for some of the content. So
24:24
it does get quite a bit smaller,
24:29
but it's a useful metric. And as
24:29
we learn more about maybe what
24:34
the conversion rate from engaged
24:34
listeners to paying subscribers
24:40
is we'll definitely share that
24:40
because that'll be useful to
24:43
decide if that's a path for you
24:43
to go down or if you should just
24:46
continue focusing on open
24:46
content is available to
24:50
everybody.
24:51  Travis
Yeah, and quick update.
24:51
So I don't believe that they've
24:54
rolled out the new subscriptions
24:54
feature yet. It still have all
24:58
these banners saying it's coming
24:58
Soon Get ready. It's gonna be
25:01
awesome. But you know, TBD on
25:01
when you can actually create
25:06
premium content inside of Apple
25:06
podcasts,
25:08  Kevin
but you have a date? Or
25:08
did they just say like June? I
25:11
think they said
25:12  Travis
early May. And it is Oh,
25:12
I
25:14  Kevin
said early May.
25:15  Travis
And now it's mid May. So
25:15
I thought
25:17  Alban
it was late May. It's
25:17
funny that we all have such
25:20
different memories.
25:21  Travis
Well, hey, if they spent
25:21
that time cleaning up the bugs
25:23
and podcast Connect, I think
25:23
that's time well spent.
25:25  Kevin
They probably were not
25:25
anticipating spending the next
25:27
month working on bugs. But
25:29  Travis
yeah, and then, if you
25:29
want to see like, other, you
25:33
know, me talking about this more
25:33
in depth, we have a ton of
25:36
videos on our YouTube channel we
25:36
posted recently. So if you want
25:38
to go like specifically into
25:38
each one of these things we're
25:40
talking about and some of the
25:40
other features are rolling out,
25:43
go and check out the YouTube
25:43
channel have a lot of good
25:45
resources for you there. But
25:45
along with that, you can now
25:50
submit new shows to Apple
25:50
podcasts again, because there
25:52
was a period of time where, you
25:52
know, I believe they weren't
25:54
actually accepting any new shows
25:54
is that is that right? Kevin?
25:56
There was,
25:57  Kevin
I don't know, if they'd
25:57
shut it down. They did shut it
25:59
down, like two days before the
25:59
event. And then they supposedly
26:02
opened it back up again. But
26:02
there was all these bugs. So
26:04
very few people were actually
26:04
able to submit a new show, but I
26:08
think they opened it up shortly
26:08
after the event. But then it was
26:11
just, it was mostly validation
26:11
errors. People like errors from
26:15
your artwork doesn't meet the
26:15
right specs, too. You've got too
26:19
many categories selected, I
26:19
mean, all sorts of crazy errors
26:22
that didn't really exist. It was
26:22
just their validator was making
26:26
up errors and not letting people
26:26
submit shows. But I think most
26:28
of those are worked out.
26:29  Travis
Yeah, so you can now
26:29
submit a new show to Apple
26:33
podcasts. And we actually
26:33
updated all the screenshots in
26:37
the instructions. So if you
26:37
create a new podcast on
26:40
Buzzsprout, and you go to Apple
26:40
podcasts, we have step by step
26:43
instructions on how to get in,
26:43
we've updated all those
26:45
screenshots. So you can follow
26:45
along with that, to submit your
26:48
show. And like, just to like a
26:48
weird wording thing that they do
26:51
is when you submit a new show,
26:51
they ask you Is this a new show,
26:54
or even existing show, and even
26:54
if you have are just getting
26:58
started, and all you have is a
26:58
trailer episode, and it's in
27:01
your mind the new podcast, they
27:01
want you to choose existing
27:04
show, because then they're gonna
27:04
ask for your your RSS feed, or a
27:07
new show, I believe is for their
27:07
new premium content,
27:10
subscription model, right,
27:11  Alban
your you select new show,
27:11
if it's a podcast that you're
27:15
creating, just for Apple
27:15
podcasts. It's a podcast that
27:19
you're creating. It's brand new
27:19
as of the minute that you're
27:22
logging in, and you're gonna
27:22
start uploading content right
27:25
there. If it's a show that you
27:25
have created on Buzzsprout, or
27:29
another podcast host, and it's
27:29
going to be available to
27:32
everybody, then you click
27:32
existing show and give them the
27:35
RSS feed.
27:36  Kevin
That's another funny we
27:36
love. We love Apple, we'd love
27:38
mean, everyone we work with that
27:38
Apple is awesome. But they all
27:41
have the same response. We gave
27:41
them their like any feedback on
27:43
the new system. So we gave him
27:43
some feedback. And that was one
27:45
of the feedback points we gave
27:45
like that wording could be
27:47
confusing. And they're like,
27:47
duly noted, anything like
27:53  Travis
they're like, like fake
27:53
taking notes on the pad. And
27:56
they just like come on up and
27:56
put in the trash bags.
27:59  Alban
feel really bad if they
27:59
update that wording, and then
28:01
you update it. You're gonna be
28:01
like, Oh, wait, they were
28:05
listening. And I was giving them
28:05
great,
28:07  Kevin
you know? Well, I will
28:07
say in all humility. I mean,
28:10
they are Apple, and I am not. So
28:10
it's like they invented the
28:12
iPhone and the iMac and the iPad
28:12
and everything. I mean, they're
28:15
obviously very smart people. So
28:15
I'm not saying I'm smarter than
28:18
them. But yeah, I think that
28:18
word is confusing. They think
28:22
it's not maybe they're right. I
28:22
mean, they are apple. I'm not,
28:25
but
28:26  Travis
seems weird to me. We
28:26
talked about podcast connects
28:29
that now. You can actually
28:29
submit podcasts again, we talked
28:31
about some of the new stuff you
28:31
can do in there. Along with that
28:35
was this new rollout of a new
28:35
Apple podcasts app that's
28:39
supposed to be amazing, biggest
28:39
updates since the invention of
28:43
podcasting back in you know,
28:43
1994 or whatever they say. And
28:51
Travis, I'm in rare form today.
28:51
Apple
28:56  Alban
podcasts you started in
28:56
2001. There you go. 2006. Apple,
29:00
long has iTunes stores or
29:00
supporting podcasts. This is
29:04
your podcasting history Tip of
29:04
the day.
29:06  Travis
Thank you, Alban. Thank
29:06
you for the fact check. Got our
29:09
internal Snopes review. So
29:09
Kevin, you've been downloading
29:13
the beta versions of the
29:13
software as they're coming out.
29:16
And we've been hearing a lot
29:16
about the the not so great
29:20
rollout of these new versions of
29:20
Apple podcasts, things like HTML
29:25
formatting, getting stripped out
29:25
links, not working numbers
29:29
randomly appearing and
29:29
disappearing in episode titles.
29:31
What are some of the things that
29:31
we've been hearing in support?
29:35
As far as like the new Apple
29:35
podcast app? And like, what are
29:38
some best practices in the
29:38
immediate future to make sure
29:41
that you know you're set up for
29:41
success and your listeners are
29:44
not gonna have a problem
29:44
listening to your show?
29:46  Kevin
Yeah, so I'm not gonna
29:46
I'm gonna do my best to stay
29:49
away from all the technical
29:49
stuff of what's happening, but
29:51
there was a pretty major change
29:51
in how the apple podcast app
29:54
works. It used to be pretty much
29:54
standalone app from the when you
29:59
would launch The app, and you
29:59
would browse for a podcast, it
30:02
would use the apple podcast
30:02
directory to help you find the
30:05
show that you were looking for.
30:05
And then once you subscribe to
30:07
that show, it would cut off the
30:07
relationship with Apple podcast
30:10
directory, and then work with
30:10
the host from that point
30:13
forward. So check directly with
30:13
the host for new updates to your
30:17
RSS feed. If it found an update,
30:17
it would download all the
30:21
information from your RSS feed,
30:21
it would download the episode
30:23
directly from the host. That's
30:23
what's changed is what it seems
30:27
like it's changed in this latest
30:27
app. The Apple podcast directory
30:31
is hitting the Buzzsprout
30:31
servers much more frequently,
30:34
and the app themselves are
30:34
hitting Buzzsprout servers less
30:37
frequently. So it seems like
30:37
what they're doing now is
30:40
they're trying to add a like a
30:40
server level and keep up to date
30:45
with what all the changes are on
30:45
the host and so that their Apple
30:48
podcast app can speak directly
30:48
with Apple servers instead of
30:50
podcast hosts totally fine. A
30:50
lot of apps work like that. It's
30:54
just a big change. And it seems
30:54
like there's some struggles with
30:58
the change. One of the biggest
30:58
struggles is that the apple
31:02
servers are now taking RSS feeds
31:02
and parsing them so that they
31:06
can pass that data into the
31:06
apps. And it seems like they're
31:09
having some struggles as they're
31:09
parsing that data. They're
31:12
stripping most of the HTML,
31:12
they're interpreting tags
31:15
incorrectly, sometimes. And so
31:15
while they work that out. It's
31:21
not a great experience right
31:21
now. So in my testing, what I'm
31:27
seeing is that I feel like the
31:27
app is working pretty well, the
31:30
app is working just fine.
31:30
Because you can manually
31:35
subscribe to an RSS feed like
31:35
you can make the the new Apple
31:38
podcast app, you can make it
31:38
work like it used to work. And
31:41
the way that you do that is you
31:41
say add a show by URL, you put a
31:44
URL in of an RSS feed, and then
31:44
the app is checking directly
31:47
with the host. It's not going
31:47
through Apple servers, and like
31:50
parsing that feed. When you do
31:50
that. They work great. All the
31:54
HTML, is there, the formatting
31:54
is there, the links are there,
31:57
bullets, numbered lists
31:57
everything. So that tells me the
32:01
app is capable of doing it
32:01
right? What's happened, the so
32:05
the problem must be somewhere
32:05
like on the apple side. Because
32:08
when you run through the apple
32:08
directory and find a show and
32:10
follow it that way. Now it's
32:10
getting the data through Apple
32:13
servers, which is an
32:13
interpretation of the data that
32:15
like Buzzsprout is serving up.
32:15
And somehow that interpretation
32:18
it's getting, it's losing all of
32:18
its formatting. This is a very
32:22
long way of me telling you that
32:22
I think this is something Apple
32:25
can fix on the server side. I
32:25
don't think we have to wait for
32:28
like a big iOS update to get a
32:28
new version of Apple podcast app
32:31
to make this work. So hopefully,
32:31
they're working on it. Hope
32:37
again, we've let them know. I've
32:37
let him know everywhere. But I'm
32:40
no one emailed let him know. And
32:40
conversations albums. A lot of
32:44
people know I've let them know
32:44
on Twitter, we will let them
32:46
know privately and publicly. I
32:46
think they're aware of it. And
32:51
it's just kind of a waiting
32:51
game. James Cridland at pod news
32:55
has let him know has asked for
32:55
comments multiple times. This is
32:58
not it's not uncommon for Apple
32:58
to not comment on things while
33:03
they're working on. So it's not
33:03
like Oh, they think podcasting
33:07
is you know, second class
33:07
citizen in the apple world.
33:09
That's why they're not
33:09
commenting. No, it's just the
33:11
how Apple kind of treats
33:11
everything is that they're
33:14
probably aware of it. They have
33:14
to prioritize it. They're a big
33:17
company. They've got a lot of
33:17
initiatives, they got a lot of
33:19
things. So a fix will come when
33:19
a fix comes. And we just don't
33:22
know if that's next week or next
33:22
year. We hope it's sooner than
33:24
later. But we'll let you know
33:24
when soon as we see it.
33:31  Travis
So there's a recent
33:31
report looking at clubhouse. And
33:36
how many downloads has been
33:36
getting in the App Store
33:38
recently, compared to February,
33:38
and noticing that there has been
33:42
a sharp decline from its heyday
33:42
when you know Elan musk and Mark
33:47
Zuckerberg are like jumping into
33:47
rooms and chatting with people.
33:50
And you know, I know that we've
33:50
covered clubhouse here on
33:53
Buzzcast before. So we just kind
33:53
of want to talk about where it's
33:56
at right now. What to do moving
33:56
forward and you know, our plans
34:00
for using clubhouse for
34:00
Buzzsprout and interact with you
34:02
guys. And then just thinking
34:02
through like best practices for
34:06
using clubhouse and apps like
34:06
it, especially now that Twitter
34:09
has a similar feature.
34:09
Facebook's rolling out a similar
34:11
feature. Like how to really
34:11
leverage these things to grow
34:15
your podcast, engage with your
34:15
listeners, all those kind of
34:17
things.
34:17  Alban
The first thing I want to
34:17
kind of remind people and so
34:21
when this happens, the next
34:21
round we all maybe don't stress
34:26
too much. There was a time when
34:26
periscope was just going to
34:30
dominate the podcasting
34:30
industry. I remember being a
34:32
podcast movement, people are
34:32
periscoping their entire time at
34:37
the event and his 2015 everyone
34:37
was like is this going to like
34:42
kill the podcasting industry.
34:42
And then when Spotify came into
34:47
the podcasting industry, we are
34:47
all scared that Spotify was
34:50
going to take everything over.
34:50
And then clubhouse was going to
34:53
kill the entire podcasting
34:53
market. And then Twitter spaces,
34:58
we're going to do it and now
34:58
what Ever Facebook is building
35:01
is going to kill podcasting. I
35:01
think like the one lesson I want
35:05
to take away is we podcasting
35:05
has been affirmed time and time
35:10
again since 2001. That we have a
35:10
20 year track record now of
35:16
people creating great audio
35:16
content. And it's working. And
35:19
people really enjoy the content
35:19
that probably many of you are
35:23
actually creating, and all this
35:23
new attention each time when
35:29
it's clubhouse, and when it's a
35:29
new fireside app that's going to
35:34
come out from Mark Cuban's
35:34
group, whenever these new things
35:37
are coming out. It's really just
35:37
validation that this audio
35:41
format is working. And what
35:41
you're building is already,
35:47
people are already like
35:47
interested in that content. And
35:50
don't be too stressed when you
35:50
think maybe these other things
35:54
are going to take over. Because
35:54
like we've seen with clubhouse,
35:57
like we saw with pure Periscope
35:57
and Meerkat and Spotify and
36:03
everything in the past has been,
36:03
we get a lot of hype when things
36:07
are new. And they get very
36:07
exciting. And for a second, they
36:10
seem like it the trajectory
36:10
launches, it'll pass podcasting.
36:14
And then it cools off and it
36:14
settles out a little bit better.
36:17
So yeah, so the story there is
36:17
that, like Travis, you just said
36:23
clubhouse has cooled off quite a
36:23
bit. They, you know, I think the
36:28
the fact that kind of really got
36:28
that, to my mind, besides not
36:31
feeling personally like I wanted
36:31
to be on clubhouse as much was,
36:35
they finally launched their
36:35
Android app. And it never hit
36:39
number one in the Android store.
36:39
It charted up to I think, number
36:43
three, but it never got to that
36:43
number one spot. And so yeah,
36:49
with the amount of like, when we
36:49
would do a clubhouse room a few
36:53
months ago, the first few we
36:53
were getting over 100 people in
36:58
every time. And we would go for
36:58
two hours. And people would
37:02
constantly email and DM me say
37:02
please do this somewhere else.
37:05
Because I'm on Android, I really
37:05
want to be on clubhouse. And
37:09
then to hear that, even with all
37:09
that interest that was there a
37:12
few months ago, when they
37:12
launched an Android app that it
37:15
didn't even chart number one
37:15
helps kind of illustrate, you
37:20
know that that's kind of cooled
37:20
off. But there's still ways to
37:25
use clubhouse and to use what
37:25
I'm calling just social audio,
37:29
clubhouse, Twitter spaces,
37:29
Instagram, live Facebook Live,
37:34
if Facebook launches just an
37:34
audio only version, you know,
37:37
all these like live social
37:37
engagement thing, platforms.
37:43
podcasting is one way, you know,
37:43
you're really you're talking
37:45
into a mic, and you're hoping
37:45
there's people on the other end
37:48
listening to it. And you often
37:48
can feel a little bit lonely or
37:53
disconnected from your audience,
37:53
because maybe they're not
37:55
actually talking back, they
37:55
might leave a review. But maybe
37:59
they're not sending emails, and
37:59
you're definitely not hearing
38:01
their voice. So what I've seen
38:01
that's worked really well, Kate
38:05
Casey does this for her podcast.
38:05
And what she does is she has her
38:11
podcast, but then she also does
38:11
clubhouse rooms, where she has a
38:16
lot of people just in the room
38:16
to talk about the podcast. And I
38:20
think that they're a great way
38:20
to have a community feel for
38:24
your podcast, as kind of a
38:24
supplement, or a nice bonus for
38:29
people who really enjoy the
38:29
podcast to be able to go and
38:31
discuss it with other people who
38:31
really enjoy it. And maybe they
38:35
get to engage with the podcast
38:35
host herself. So it's I think
38:41
that's really valuable. And I
38:41
would really look at testing
38:45
that out for your shows. I just
38:45
wouldn't feel the anxiety that
38:48
maybe a lot of people were
38:48
feeling a few months ago that
38:51
clubhouse maybe was going to
38:51
totally take away everything
38:55
that they built in podcasting.
38:57  Kevin
So would you put
38:57
clubhouse now in the category of
39:00
if you think social audio is the
39:00
right way is a channel that you
39:05
could use to grow your podcast?
39:05
Would you put it in the same
39:07
category that we do with other
39:07
social networks? Like where we
39:09
say, find the one where your
39:09
audiences? So if you're already
39:13
doing a lot of interaction on
39:13
Twitter, then look at Twitter
39:16
spaces, not clubhouse, like
39:16
don't just try to find the most
39:18
popular one or whatever, try to
39:18
find where are your people and
39:22
meet them there.
39:24  Alban
There's this period in
39:24
the beginning of every social
39:27
media where there are ads,
39:27
they're the weird marketing guys
39:33
like me aren't there yet. And
39:33
it's just like, cool. It's just
39:37
like people and it's so much
39:37
more fun. And things work so
39:42
much better. And so if you see
39:42
so there's always this moment
39:46
where it's like, tick tock is
39:46
amazing. Like oh my gosh,
39:49
Instagram is so much fun. I
39:49
clubhouse is incredible. And
39:54
it's because you could go into a
39:54
room and it's somebody who you
39:58
never would have access to One
39:58
of the more established
40:01
platforms is just in the room,
40:01
and now you're having a chat
40:03
with them. So I think clubhouse
40:03
had that moment for a while,
40:07
where tons of big creators were
40:07
testing it out. And I think
40:11
Yeah, what you just said, Kevin
40:11
is it's kind of gone through
40:14
that hype cycle. And while
40:14
there's a ton of really
40:18
interesting people still on
40:18
clubhouse, the, the demographics
40:24
now are back to normal, you
40:24
know, where it's lots of people
40:27
who are just like me on most
40:27
social platforms are not really
40:31
creating content or just kind of
40:31
slightly engaging. And there's
40:36
the super creators, the top 1%,
40:36
who are on every platform, and
40:40
that's their, you know, their
40:40
full time job. And they're still
40:43
there, but maybe their
40:43
concentrations not as high. And
40:47
so your chance of like, ending
40:47
up at a room and like, Oh, my
40:50
gosh, you know, Ilan musk took
40:50
my question, that's probably not
40:54
going to happen as likely. So we
40:54
got to your question, I always
40:59
say, pick the one social media
40:59
that you personally enjoy, and
41:03
that your audience is already
41:03
there. And so if your audience
41:07
is on Instagram, Why be on
41:07
Instagram Live. And if your
41:12
audiences in a Facebook group,
41:12
then do stuff on Facebook, if
41:16
your audience is on Twitter,
41:16
then Twitter spaces is probably
41:20
where I would go because you get
41:20
a lot of benefits from doubling
41:25
and tripling down on one
41:25
platform, much more than trying
41:29
to spread yourself thin. And try
41:29
to figure out what works on
41:32
LinkedIn versus YouTube versus
41:32
Instagram, etc.
41:36  Travis
So Alban, you just
41:36
mentioned Twitter spaces, which
41:40
are pretty new. Walk us through
41:40
what that feature actually is,
41:44
what it does, and kind of your
41:44
thoughts on it. In general,
41:47  Alban
I actually like Twitter
41:47
spaces probably quite a bit more
41:50
than clubhouse, it's pretty much
41:50
clubhouse, where it's audio only
41:54
conversations, you have speakers
41:54
on stage, you can bring people
41:57
up to speak, people can have
41:57
reactions in the moment. So you
42:03
can put up, you know, different
42:03
emojis and stuff, just so you
42:06
kind of see engagement from the
42:06
audience, even people who aren't
42:09
speaking, it's just as well, if
42:09
not a little bit more feature
42:15
heavy than clubhouse, or at
42:15
least features that I would use.
42:19
So it's pretty comparable. The
42:19
big upside for me is, if you
42:26
already are on Twitter, it's so
42:26
much easier to just build on
42:30
Twitter. Because if you've got a
42:30
few 100, I think you have to
42:34
have 600 followers to be able to
42:34
start a Twitter space. So if you
42:38
start a Twitter space, all 600
42:38
of your followers start seeing,
42:42
hey, you're having a
42:42
conversation at Twitter space,
42:44
and then they can join the
42:44
conversation. And when they
42:48
join, then all their followers
42:48
see that they're in a
42:51
conversation. And so it's you
42:51
have this really awesome ability
42:56
to reach a lot of new people and
42:56
have your space, not go viral,
43:02
but get a good amount of
43:02
attention pretty quickly, where
43:05
I never had that happen in
43:05
clubhouse before. And you can
43:11
just see all these interesting
43:11
people that kind of show up, you
43:13
can have a conversation with
43:13
them. And what I found was at
43:17
least a few of them, that where
43:17
I talk for, you know, maybe an
43:21
hour and a half we're on there,
43:21
you end up getting quite a bit
43:24
more Twitter followers. So
43:24
people come to the conversation
43:27
if they enjoy it, they might
43:27
decide to stay and maybe follow
43:31
you and that has that really
43:31
awesome effect of stuff, the you
43:37
know, tweets they're putting out
43:37
if people those resonate with
43:39
people, you're getting
43:39
followers, then they may show up
43:42
for Twitter space. And as
43:42
Twitter seems like lately,
43:46
they're really investing in a
43:46
lot of new features. I'm more
43:49
and more inclined to just
43:49
consolidate there rather than
43:52
trying to build clubhouse and
43:52
Twitter separately, at least
43:55
personally, since that's where I
43:55
find you know, I enjoy the
43:59
internet that most so yeah,
43:59
especially if you already have a
44:01
Twitter following. I think it's
44:01
quite a bit better for clubhouse
44:05  Kevin
there's no part of you
44:05
that says this is clubhouses
44:08
idea and Twitter came in and rip
44:08
them off. And what about these
44:14
you know four or five people who
44:14
built clubhouse in the first
44:17
place and now this big Goliath
44:17
Twitter's coming in and trying
44:20
to smash them none of that plays
44:20
into your decision making at all
44:23
your happiness to go with the
44:23
bigger better product.
44:26  Alban
When you put it like that
44:26
Kevin makes me feel a lot of
44:28
guilt. clubhouse was just
44:28
valued. They just raised money
44:33
at a $4 billion valuation so
44:33
once poor guys, once the
44:39
valuation starts with a B, then
44:39
I'm not like you know, like a
44:43
billion. The underdog
44:45  Kevin
starts with a B in
44:45
valuation.
44:47  Alban
Yeah, they're not truly,
44:47
underdog. Now Twitter's quite a
44:51
bit bigger. But like I'm just
44:51
engaging with the internet in
44:55
the spaces that I enjoy. I know
44:55
people that go to there.
44:59
specific spot. I think that this
44:59
is a good thing for me to
45:03
remember though, when like
45:03
Facebook launches a podcast
45:07
player inside the app, I will
45:07
personally be like, all the
45:12
podcasting industry has been
45:12
here for 20 years. And then
45:14
Facebook showed up and they're
45:14
doing this stuff, and I don't
45:16
like it. And I'll be kind of
45:16
the, you know, get off my lawn
45:19
guy, the Facebook, maybe I need
45:19
to remember, you know, the
45:24
Facebook has built, they have
45:24
way more people on their
45:28
platform than anywhere else. And
45:28
for probably billions of people,
45:33
it's still their primary social
45:33
media. And so when that happens,
45:39
the only listens this if I start
45:39
complaining about Facebook,
45:42
maybe just like, send this
45:42
little clip to me be like you
45:45
remember, like, there's billions
45:45
of people that are now getting
45:47
access to podcasts, maybe you
45:47
shouldn't be so worked up?
45:51  Travis
Well, in so much of the
45:51
world experiences the internet
45:54
through Facebook. Right? Yeah,
45:54
Facebook is the internet browser
45:57
that they experienced the world
45:57
through. One thing you said
45:59
though, that I want to circle
45:59
back to you real quick. You
46:01
talked about how, when you go
46:01
live in a Twitter space, it
46:05
sends a notifies your followers.
46:05
And then if they join in and
46:09
notifies their followers, is it
46:09
still is Twitter, like currently
46:13
pushing the feature to that
46:13
extent, because I know,
46:17
algorithms are always trying to
46:17
filter what you should what they
46:21
think you should look at versus
46:21
kind of a chronological feed.
46:24
But is this like still new
46:24
enough of a feature, but they're
46:27
really trying to push it and
46:27
it's really a great growth
46:29
engine for your Twitter account,
46:31  Alban
what you get is you get
46:31
your timeline. And then at the
46:33
top, anybody who send a fleet,
46:33
which is just like a story on
46:38
Twitter is at the top of the
46:38
little circles, and you can see
46:41
those, but then there's also
46:41
this, hey, there's a
46:45
conversation happening between
46:45
these people that you follow.
46:49
And they're not sending at least
46:49
I don't get notified
46:52
notification saying like, since
46:52
I was going live jump in.
46:57
Instead, it's like you open up
46:57
the Twitter app and you see,
47:00
somebody that you admire is
47:00
having a conversation, you click
47:03
in, and you listen to it for a
47:03
while. And maybe it's for a
47:07
minute, or maybe it's for an
47:07
hour. So I don't think that
47:11
they're just pushing it now and
47:11
it's going to go away. You know
47:14
that they'll downgrade it
47:14
because that feels like it's
47:16
already not too intense. I think
47:16
just people that use Twitter a
47:19
lot, probably pull it up to
47:19
check what's happening 20 times
47:24
a day or something, it's
47:24
probably quite a few, probably
47:27
more than I would care to admit
47:27
for myself. And you see that a
47:31
conversation is happening. And
47:31
you've got 15 minutes, maybe you
47:35
jump in and you chat for a
47:35
while. So I don't know give it a
47:38
try. give anything a try and see
47:38
what works for you.
47:40  Travis
Well, thanks for tuning
47:40
in to another episode of
47:42
Buzzcast. If you want to watch
47:42
all the other videos that we did
47:46
on all the new Apple podcast
47:46
features and channels and
47:49
subscriptions and podcast
47:49
connects, make sure you go and
47:52
check those out on our YouTube
47:52
channel. And if you have not
47:54
listened to it yet, make sure
47:54
you listen to the last audio
47:57
episode of Buzzcast where you
47:57
got to hear the origin story of
48:01
Buzzsprout where it came from
48:01
the story about how Tom stole
48:05
Kevin's motorcycle, all that fun
48:05
stuff you can listen to in that
48:08
episode, but thanks for
48:08
listening to Buzzcast we'll
48:10
catch in the next one. Keep
48:10
podcasting