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AV Club: No, I didn’t call your shitty movie a “comedic masterstroke”
efilmcritic: Criticwatch - Shawn Edwards: The 2013 Quote Whore of the Year, Decade And Ever
Slate: ‘[Best] Film Ever!!!’ How do movie blurbs work?
Inside Edition: Movie Blurbs, The Inside Story
HollywoodBitchSlap (via Webarchive): Hyperbole For Sale: How Earl Dittman And The Studios Have Destroyed Film Criticism
The Guardian: How to flog a turkey
The Guardian: How my negative review of Legend was spun into movie marketing gold