The importance of the business aspect of being an artist cannot be underestimated. This side of the trade is an art in its own right and requires some training to master. Today on the show we are joined by Anthem Salgado where he shares his expertise on all the strategies that we as artists should be using to sell ourselves and connect to our audience. Anthem is the founder of Art of Hustle where he offers expert business coaching for marketing and communications. Anthem tells the story of his journey as a multidisciplinary artist into the field of marketing and communications and how he started offering consultation and training to artists and agencies who engaged in his services. We then hear some of Anthem's top tips for artists such as getting clear on your story before your delivery, how to build trust, how to think like a business owner and not an employee, and which part of your sales funnel to focus on first. Anthem also gets into some of the essential tools he uses in his training to help artists be more strategic such as the 90-day plan and the SMART objective frameworks. So for a masterclass in marketing from today’s brilliant guest, be sure to join us on the Not Real Art podcast.
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For more information and photos, visit here: https://notrealart.com/anthem-salgado