What comes to mind when you hear the word “persuasion”? Whether you're an entrepreneur or not, persuasion is an essential skill to have these days. So how do you get someone to do something he’s not willing to do without using sleazy tactics or being aggressive? Tune in to this episode with Tom and his guest, Kenrick Cleveland, a certified Neuro-Linguistic Programming (NLP) Trainer. As someone who has mastered the art of persuasion, Kenrick takes us through an exciting view of the ethical way to make people say yes, resulting in a win-win situation for all parties involved. This is a conversation you wouldn’t want to miss!
“Persuasion is the fire that animates sales training.”
- Kenrick Cleveland
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