Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

https://www.spreaker.com/show/sounds-profitable_2

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episode 3: The "Accidental" Podcast Listener


Link to subscribe to the I Hear Things Newsletter, including graphs of the data Tom mentioned in the show: http://ihearthin.gs

Bryan Barletta's Sounds Profitable newsletter: https://soundsprofitable.com

Register for Clubhouse Users in America: https://us02web.zoom.us/webinar/register/6516203299295/WN_U80SXPDQROenIIxcNmYPJA

Rookies vs. Veterans research from Podcast Movement: https://medium.com/swlh/three-ways-to-survive-podcastings-existential-crisis-fe679f0da603

The Top Ten most-recalled brands in Podcasting: https://www.edisonresearch.com/edison-research-announces-the-top-10-most-recalled-brands-in-podcasting-for-q1-2021/

Preorder Find Your Red Thread, from Tamsen Webster: https://tamsenwebster.com/book/

Support the show! https://www.buymeacoffee.com/Tomwebster

See omnystudio.com/listener for privacy information.


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 May 7, 2021  12m