The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
https://www.spreaker.com/show/sounds-profitable_2
episode 5: Elephants, Shar-Peis, and Hedgehogs: What Recent Podcast Platform Data Really Tells Us
Subscribe to the I Hear Things newsletter at http:ihearthin.gs. All the data I cited is represented there.
James Cridland's exploration of the Libsyn/Buzzsprout data: https://podnews.net/article/spotify-apple-podcasts-market-leader
It's Fun Not To Count Things (on the distinction of "inactive shows" by hosts): https://tomwebster.media/archive/its-fun-not-to-count-things/
Podcast Industry Insights (the source of the total number of podcasts): https://podcastindustryinsights.com/
Clubhouse Users in America: https://www.edisonresearch.com/clubhouse-users-in-america/
Hot Pod: https://hotpodnews.com
Wind of Change wins three Ambies: https://www.hollywoodreporter.com/business/digital/podcast-academy-awards-ambies-dying-for-sex-marc-maron-1234954234/
Tom's Diner (the DNA Remix): https://www.youtube.com/watch?v=32ZTjFW2RYo
Thanks for listening. Support the show buy telling a friend, and buying me a coffee!
See omnystudio.com/listener for privacy information.