The U.S. Department of Defense has had its difficulties over the last decade with recruiting and retention. The high operations tempo of the last 20 years, long separations, the danger of combat, and an ever-shrinking pool of eligible recruits are just some of the factors that have made the sustainment of the force more difficult than in many years past. The all-volunteer force depends on attracting, recruiting, and retaining the right people and managing that talent properly. A BETTER PEACE welcomes Robert Gerlach and Silas Martinez to discuss a project that hopes to address the attracting and recruiting aspect and hopefully indirectly improve the retention piece. They join podcast editor Ron Granieri in the virtual studio to explain Rob's unique Strategy Research Project (SRP). Creating the first ever video SRP, Rob worked with his advisor, Silas, to try and solve a real problem for the U.S. Army by answering a unique question; "What if the Army Museum Enterprise could be utilized to attract or identify the right people to the Army and make sure they find their way into the ranks?"