Masters in Business

Bloomberg Opinion columnist Barry Ritholtz looks at the people and ideas that shape markets, investing and business.

https://bloomberg.com/podcasts/masters_in_business

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Robert Cialdini on the Psychology of Influence (Podcast)


Bloomberg Opinion columnist Barry Ritholtz speaks with Dr. Robert Cialdini, whose bestselling books include "Influence: The Psychology of Persuasion" and "Pre-Suasion: A Revolutionary Way to Influence and Persuade." A professor emeritus of psychology and marketing at Arizona State University, he has conducted extensive research on the science of influence and is the founder of Influence At Work. 

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 2021-06-18  1h10m