Masters in Business

Bloomberg Radio host Barry Ritholtz looks at the people and ideas that shape markets, investing and business.

https://www.bloomberg.com/audio/shows

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Robert Cialdini on the Psychology of Influence (Podcast)

[transcript]


Bloomberg Opinion columnist Barry Ritholtz speaks with Dr. Robert Cialdini, whose bestselling books include "Influence: The Psychology of Persuasion" and "Pre-Suasion: A Revolutionary Way to Influence and Persuade." A professor emeritus of psychology and marketing at Arizona State University, he has conducted extensive research on the science of influence and is the founder of Influence At Work. 

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 June 18, 2021  1h5m